Digital campaigner jobs
This is a senior leadership role at the heart of our mass fundraising acquisition activity, responsible for shaping how new supporters are brought into the organisation and how we turn early engagement into long term relationships. You’ll lead across multiple channels including digital, TV, face to face and broader campaign activity, making sure everything is joined up, commercially strong, and working towards clear growth outcomes. The role is about creating clarity in complexity bringing structure, focus and consistency to how we attract and convert new supporters at scale.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
You’ll define and drive acquisition strategy, making confident decisions on where to invest, what to prioritise, and how to improve performance across campaigns and channels. Working closely with colleagues across product, planning, digital, brand and fundraising, you’ll ensure activity is insight-led, consistent and commercially effective. Alongside this, you’ll lead and develop a team of acquisition managers and officers, creating structure, focus and the right environment for strong performance.
What we’re looking for from you
- Lead and shape multi-channel acquisition strategy across mass fundraising, driving growth and income
- Set clear direction on investment, priorities and performance across campaigns and channels
- Work closely with product, planning, digital, brand and fundraising teams to align activity and supporter journeys
- Lead, develop and support a team of acquisition managers and officers to deliver strong performance
- Use insight, data and commercial judgement to improve decision-making and campaign effectiveness
- Build strong stakeholder and agency relationships to deliver joined-up, high-impact work
- Manage budgets and resources effectively to ensure value and impact
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.
If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.
Employee benefits include -
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
We provide lifelong support to serving and ex-serving personnel and their families. Our support starts after one day of service and continues through



The AI Engineer is a hands-on role where you’ll work across the full development lifecycle, from shaping ideas and building prototypes through to deploying production-ready solutions. You’ll play a key role in applying AI and modern software engineering practices to real-world service challenges.
As AI Engineer, you’ll be part of a small, collaborative team, working closely with product, user experience and operational colleagues to deliver impactful, user-focused solutions.
This role is predominantly home-based with occasional attendance at our Birmingham Office (minimum of four days per year). However, during probation more frequent office attendance will be required to ensure you receive full support.
What You’ll Be Doing
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Designing and building applications and tools using modern engineering practices
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Developing integrations, APIs and automation to support key services
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Translating business and user needs into working technical solutions
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Exploring where AI and automation can add value to real workflows
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Building and testing prototypes, then iterating based on feedback
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Supporting deployment and early-stage live running of new solutions
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Collaborating with non-technical stakeholders to shape and refine ideas
What We’re Looking For
Core Experience
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Strong background in software or application development
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Experience working with Python and/or Microsoft technologies
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Experience building and integrating APIs and services
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Ability to deliver solutions end-to-end (design through to deployment)
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Confident communicating technical concepts to non-technical audiences
AI & Innovation
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Good understanding of AI / Generative AI concepts and use cases
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Interest in applying emerging technologies to solve real problems
Nice to Have (but not essential)
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Experience building AI-enabled features or tools
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Knowledge of technologies such as RAG, vector databases or LLMs
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Background in regulated, public sector or customer-focused environments
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Experience working with CRM, contact centre or case management systems
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Awareness of accessibility, data protection or service design principles
What We Offer:
We believe in taking care of our people, and we offer a great range of benefits, including:
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29 days annual leave plus bank holidays
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A contributory pension scheme
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Flexible hybrid working arrangement
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Generous Life Insurance
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Wellbeing days to support your mental health
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A healthcare cashback scheme
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Access to an Employee Assistance Programme
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Working outside the UK (up to 30 days in a 12-month period)
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Free on-site gym
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Enhanced maternity pay
Recruitment Process
*We will review all applications after the closing date and contact shortlisted applicants thereafter**
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Stage 1: informal chat
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Stage 2: interview
Accessibility and Adjustments
We want every candidate to feel confident and supported. If you need any adjustments or have specific preferences during the recruitment process, just let us know and we’ll do our best to accommodate you.
Important Information
We will only use the data you supply to us for recruitment purposes, and it will be held for twelve months. For further details, please see our Privacy Notice for Job Applicants on our vacancies page.
Our Commitment to Inclusion
We take diversity seriously and are committed to creating a workplace that reflects the communities we serve. Our values: ‘We put people first, We support each other, We solve problems’ underpin our vision to be a place where everyone feels welcome, respected, and empowered to bring their authentic selves to work. We warmly welcome applications from all backgrounds.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Care workers give everything to the people they support. When life gets hard, The Care Workers' Charity is there for them - providing grants, mental health support, and a community that has their back.
We're a small, passionate team and we're growing. We're looking for a Marketing and Events Officer who's creative, organised, and ready to make their work mean something.
This is a genuinely varied role. One day you might be crafting a social media campaign, the next you're coordinating our presence at a national sector conference. You'll create content, manage our channels, write newsletters and press releases, produce video case studies, and help run events that raise both awareness and funds. You'll work closely with our Marketing and Events Manager and have real ownership over your work.
We're not looking for someone who just wants to tick boxes. We want someone who's curious, takes initiative, and cares about doing things well. Experience in the charity sector is helpful but not essential - what matters more is that you bring solid digital and content skills, a head for logistics, and genuine enthusiasm for the cause.
In return, you'll get a home-based role with flexible working, 33 days annual leave including bank holidays, a working from home allowance, and access to an Employee Assistance Programme. Most importantly, you'll be part of a team that genuinely cares about what it does.
Based in England with easy rail access to London. Some travel to events and meetings required.
We envision a world where care workers are recognised as skilled professionals who are valued, supported, respected and resourced to be in a strong po
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Hybrid / High Wycombe HP13 (minimum of one day per week on site)
£38,000 - £42,000 FTE + £312 working-from-home allowance
We’re looking for a talented Individual Giving Manager to join the Fundraising & Communications Cluster at Embrace.
The Fundraising & Communications Cluster comprises expertise in fundraising, marketing, communication, trading (web shop), supporter engagement and retention. Working collaboratively, we serve our supporters by providing authentic and engaging communications inspiring active social witness, engagement and giving to charity.
The Fundraising & Communications Cluster strengthens Embrace’s communication, education, and fundraising efforts to drive growth, so that more people engage with our content, more donors are attracted to support, and the UK church is more deeply engaged with the cause - enabling us to fund more work in the region and generate a deeper understanding of Christian service in the Middle East.
As Individual Giving Manager, you’ll help us grow sustainable income by keeping individual supporters inspired, informed and engaged - so they give again, stay longer, and deepen their support.
You will deliver an excellent supporter journey experience, project managing engaging and compelling direct and digital individual giving activity (including – but not limited to – appeals, regular giving conversion & upgrade, lapsed reactivation) and incorporating legacies marketing, raising more than £1m voluntary income each year.
What success looks like:
- Higher Life-Time Value (LTV): more second gifts, upgrades and cross channel giving; stronger legacy pipeline.
- Lower churn: reduced lapse rates for cash and regular givers.
- Better donor experience: faster thank yous, clearer impact reporting, higher satisfaction with fewer complaints/optouts.
- Sustainable mix: growth in regular giving and mid-value segments; predictable, repeatable income.
Key Responsibilities:
Supporter Experience & Journeys
- Map and continually improve journeys: welcome → second gift; regular giving nurture/upgrade; mid-value; legacy prospecting; lapsed reactivation; complaint recovery.
- Set cadence and channel mix (email, mail, phone, SMS, social, events, digital) for consistent, donor‑first communications in appropriate channels and accessible formats.
- Donor-first approach: clear, inclusive language; accessible formats; low‑friction giving/retention flows and personalisation e.g. name, last gift, interests, location, project etc.
- Collaborate with Content & Communications colleagues to deliver content that shares the impact of support i.e. what donors make possible and Embrace’s brand story.
Segmentation, Testing & Insight
- Track Regular Giving net growth; diagnose attrition drivers and fix root causes; maintain acceptable Return on Investment (ROIs).
- Lead supporter segmentation (by behaviour & interest) and A/B testing (offer, timing, upgrade prompts).
- Adopt an evidence-based, test and learn‑ approach; analyse appeals, campaign performance and share insights to drive decisions.
- Work with colleagues to build insight dashboard and understanding of retention.
Mid‑Value & Legacy Development
- Steward mid‑value donors with tailored journeys; warm handovers to and from Major Giving Manager.
- Develop and test legacy propositions and routes to market to grow enquiries and pledges.
Acquisition & Cross‑Sell
- Project manage individual giving product development and testing; identify new audiences and routes to market.
- Collaborate with Web Shop team and the Digital Marketing Campaigns Manager to optimise Alternative Gifts and cross-sell opportunities focusing on a digital first approach.
Cross-Team Collaboration
- Work closely with the Supporter Experience Team to ensure that supporter journeys are being optimised and feedback from supporters is being captured and acted upon.
- Commission and work with the CRM and Systems Manager to develop clear and understandable dashboards, ensuring that the insights are used to develop plans and measure performance.
- Closely liaise with the Legacy administration team, working with them to ensure the packs and information are up to date and legacy marketing information complies with the latest Institute of Legacy Management standards.
- Develop an understanding of the Partner projects and Advocacy agenda, ensure all supporter briefings are aligned to agreed messaging.
Organisation-wide Contribution
- Model Embrace’s values of trust, respect, integrity, and compassion.
- Uphold safeguarding responsibilities and compliance with GDPR and charity regulations.
- Actively support cross-team collaboration and organisational goals. Maintain CRM hygiene.
Qualifications, Experience & Knowledge:
- Educated to degree standard or equivalent (E.g. practical experience within fundraising).
- Member of Chartered Institute of Fundraising.
- Proven individual giving or CRM led retention experience in a charity, membership or subscription context.
- Hands‑on journey design and automation.
- Strong data literacy: segmentation, dashboards (CRM/Excel), test and learn.
- Excellent written communication—able to brief compelling, impacted content and clear supporter updates.
- Practical project management; calm under pressure; collaborative and solutions focused.
- Working knowledge of GDPR/PECR and best practice supporter care.
- Experience stewarding mid-value supporters and legacy pipelines.
- Experience with payment recovery tools and card update flows.
- Familiarity with UK charity sector metrics and fundraising codes of practice.
Personal qualities:
- Donor-first mindset, inclusive and empathetic.
- Curious, evidence driven, and comfortable iterating.
- High integrity, discretion and good judgment.
- Highly motivated and results driven.
- Ability to work under pressure and manage competing priorities.
- Passionate about the work of Embrace, with the ability to enthuse and engage others.
- A natural collaborator who enjoys working as part a team to deliver organisation wide objectives.
Tools & systems:
- CRM Dashboards & analysis.
- Payments: Direct Debit management, card‑updater/failed‑payment recovery.
- Microsoft 365 (Teams, SharePoint, Planner), project boards.
If this sounds like you, please apply on our vacancies page.
Closing date: 5.00pm on Wednesday, 15 July 2026.
We reserve the right to close this vacancy and conduct interviews in advance of the closing date should suitable applications be received.
Embrace the Middle East is an equal opportunity employer. In line with our recruitment policy, we are committed to attracting and selecting staff solely based on merit- skills, qualifications, and ability to perform- regardless of age, race, gender, disability, sexual orientation, religion, or socioeconomic background. Our recruitment process is structured, transparent, and designed to eliminate bias, ensuring that every candidate receives fair treatment and consideration. All job opportunities are advertised openly, and selection decisions are based on clear, pre-defined criteria and objective assessment methods. We stand by the values of dignity, fairness, and inclusion in all our communications and activities.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
This is a unique opportunity to join a pioneering national charity transforming the lives of hens and the people they encounter. Since 2005 the British Hen Welfare Trust has rehomed more than one million ex-commercial laying hens, giving them the opportunity to enjoy happy free-range retirements.
Today, the BHWT is doing even more. Through its innovative Hens Helping Humans programme, the charity is exploring how our feathered friends support wellbeing, social inclusion and rehabilitation, including projects within prisons, educational and community settings. Alongside this, the BHWT is developing exploring improvements in quail welfare and expanding its reach internationally, helping to shape the future of hen welfare, education and human-animal interaction.
This is an exciting opportunity to steer the fundraising function of a growing organisation driving positive change through welfare, education, research and advocacy.
About the Job
Job Title:
Individual Giving Manager
Reports to:
Joint Head of Operations
Hours:
Monday to Friday 09.00 to 17.00 (1 day per week in office) Part-time hours considered
Salary Band:
£35-40K
Main Responsibilities:
The Individual Giving Manager will lead the development and delivery of the BHWT’s individual giving and supporter development programme, helping to grow sustainable income and build long-term relationships with supporters.
The role combines strategic planning with hands-on fundraising delivery across regular giving, lottery, appeals, legacy giving, in memory fundraising and major donor relations. Working closely with colleagues across the charity, the postholder will enhance supporter journeys, improve donor stewardship, increase recruitment and retention, and identify new opportunities to maximise long-term sustainable income.
- Support the development and delivery of the charity's individual giving and supporter development strategy and annual plans.
- Lead and grow regular giving, lottery, appeals, legacy, in memory and major donor income streams.
- Create and deliver integrated fundraising campaigns across digital, email, social media, direct mail and other channels.
- Develop and continually improve supporter journeys to increase acquisition, retention, engagement and lifetime value.
- Design and implement donor stewardship programmes to strengthen supporter loyalty and long-term giving.
- Manage and grow the BHWT Lottery.
- Develop legacy marketing and in memory fundraising initiatives.
- Build and steward relationships with major donors, pledged legators and high-value supporters.
- Use Salesforce and supporter insight to segment audiences, analyse performance and maximise fundraising effectiveness.
- Monitor fundraising KPIs and provide regular performance reporting and recommendations.
- Work collaboratively with marketing colleagues to create compelling fundraising content and campaigns.
- Identify and test new fundraising products and supporter engagement opportunities.
- Provide line management, coaching and support to fundraising team members.
- Ensure fundraising activities comply with GDPR, fundraising regulations and best practice.
About You
To apply for this role, you must have:
- Proven experience managing individual giving programmes and delivering income growth.
- Experience of regular giving, legacy fundraising, in memory fundraising and/or major donor fundraising.
- Experience of supporter acquisition, retention and stewardship.
- Experience delivering successful fundraising campaigns across multiple channels.
- Strong relationship-building and stakeholder management skills.
- Experience using CRM systems such as Salesforce and supporter segmentation.
- Excellent communication, organisational and analytical skills.
- Ability to combine strategic thinking with hands-on fundraising delivery.
- Strong IT skills including Microsoft 365.
- Strong empathy for animal welfare and the work of the charity.
Desirable skills:
- Experience of managing staff.
- Experience working within the charity sector.
- Knowledge of donor stewardship and engagement best practice.
- Experience of project management or content creation tools.
The 4 Day Week Foundation lead the UK's national campaign for a four-day working week. We are campaigning across the UK for a four-day, 32 hour working week with no loss of pay for workers.
With the four-day week now firmly on the agenda in the UK as a viable policy change to improve wellbeing and productivity, and with hundreds of companies and tens of thousands of workers already benefitting, the organisation is moving into the next phase of its four-day week rollout, building on the progress made so far.
This is an exciting full time role working four days per week (28 hours) leading one of the UK’s most prominent campaigns. You will be responsible for leading a small staff team, punching above its weight in terms of impact. You will be supported on organisational strategy by the Board of Directors.
Core Strategic Responsibilities
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Lead and manage the organisation’s day-to-day operations, ensuring effective delivery of agreed strategic objectives and campaigns, working closely with the Board of Directors on organisational priorities.
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Lead organisational fundraising strategy and income generation, including the development of funding opportunities and relationships with donors and partners.
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Act as the primary media spokesperson for the organisation, managing press engagement and representing the Foundation across broadcast, print and digital media.
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Represent the organisation as a spokesperson at public events, conferences, panel discussions and external engagements.
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Lead on external stakeholder engagement, building and maintaining strong relationships with partner organisations, supporters, campaign allies and other key stakeholders.
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Oversee the Foundation’s engagement with employers and the business community
Operational Management
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Line manage two – three staff
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Plan, chair, and facilitate weekly team meetings to support collaboration and organisational priorities.
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Conduct regular one-to-one meetings with staff and oversee six-monthly performance and development appraisals.
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Coordinate an Annual General Meeting (AGM), including the timely organisation of all related invitations, agendas and arrangements.
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Promote collaborative, inclusive and sustainable working practices consistent with the 4DWF’s values.
Administrative
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Oversee organisational finances and budgeting processes, ensuring effective financial planning and accountability.
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Responsibility for ensuring the general enquiries inbox is regularly monitored and that all enquiries are responded to promptly by the team.
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Attend quarterly Board meetings to update Directors on progress made towards delivery of strategic objectives and campaigns
Essential Requirements:
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Demonstrated expertise and experience in fundraising, ideally supported by a strong understanding of the UK funding landscape.
The client requests no contact from agencies or media sales.
About the role
The fundraising products marketing officer will assist with the marketing of two of our flagship products – the Pink Ribbon Walks and Walk 100 virtual challenges, as well as having opportunities to work on other projects across the public fundraising team and wider engagement directorate.
About you
This role is focussed on the effective delivery of our integrated warm and cold marketing campaigns. Along with the community and events marketing manager you will be responsible for developing and executing the Pink Ribbon Walks and Walk 100 campaigns.
The role will cover the full marketing mix, so you can expect to work across paid social, email, print, direct mail, radio, and other relevant channels. We’re looking for someone with a passion for digital marketing and an understanding of how creative, messaging and channel strategy work together to drive acquisition campaigns.
It’s an exciting time to join the team, as both campaigns are growing. We’re looking for someone who can think creatively and strategically, is organised and has a great eye for detail. You’ll have experience of multi-channel marketing, working with third party agencies and amazing project management skills, along with drive, passion and determination to make a huge difference.
Job description and benefits
The job description and our attractive benefits are available for you to download.
Primary location of role and hybrid working
This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.
The salary range is:
£31,057 to £34,270 per annum London based.
When applying
We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please contact the Breast Cancer Now recruitment team
Our commitment to equity, diversity and inclusion
We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who
we support.
We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.
Closing date Thursday 2 July 2026 9am
Interview date week commencing 13 July
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
About us
At CharityJob, we help charities find people who share their purpose, faster and more easily. We’re passionate about fair and effective recruitment and listening to our candidate and recruiter customers to improve our products, content and marketing.
We’re the number one job board in the UK for charities. And we provide leading technology to support our recruiters, including an applicant tracking system, as well as our sister networking platform, CharityConnect.
We’re motivated by the belief that great people power great causes. We’re a mission-led, commercially sustainable business that balances social impact with innovation, collaboration, and high standards of service. We have around 30 employees working for us across marketing, product, sales, software development and finance.
Our team cares deeply about the sector we serve and the experience of everyone who uses our platform. Working here means contributing to a product that helps charities thrive, while being part of a supportive, inclusive workplace where ideas are valued and personal development is encouraged.
About the role
We’re looking for a Senior Content Manager on a 12-month fixed-term contract to cover maternity leave. You’ll lead on all content across the organisation, including two blogs (our Career Advice blog for candidates and our Recruiter Insights blog for recruiters), our email and e-newsletter copy, sales collateral, product messaging, PR campaigns and anything else needing an expert editorial eye.
Annual leave: 25 days (+ bank holidays)
Reporting line: you’ll report to the Marketing Director and be part of the Marketing team.
Hours: 9am-5.30pm (with reduced hours of 9am – 5pm in December and August). Flexibility will be considered.
Working arrangements: this is a hybrid role, with two fixed days a week (Tuesdays and Thursdays) working in the office.
Job application process: to apply, please send your CV and answer a few short screening questions.
We can only accept applications for this role from applicants who live in the UK.
Job description
What you’ll be working on:
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Regularly planning and producing content for the CharityJob blogs.
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Updating the content calendar with article revisions and new content in line with business needs, seasonal trends and sector updates.
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Continually monitoring and maintaining our existing blog content, including optimising performance, working with our external agency to fill content gaps and conducting keyword research to improve organic content reach.
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Leading on SEO across the organisation, including managing our relationship with our external agency, acting on their recommendations and liaising with our in-house development team.
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Working closely with the Senior CRM Manager to write copy for promotional and service emails and trigger campaigns.
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Working closely with our external agency to manage digital PR campaigns to raise awareness of CharityJob and our products with trade, local and national press.
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Editing product copy to make sure that the right messages and prompts appear in the right places and in the right tone of voice across our website and products to help achieve business objectives.
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Producing supporting or customer-facing documents for our sales team.
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Writing guides and other long-form content, and briefing designers to deliver a finished product.
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Managing content produced for and with CharityJob’s partner organisations.
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Copyediting and proofreading copy and documents across the organisation.
This job is for you if:
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You understand the role of content marketing in the overall marketing strategy and customer journey.
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You have excellent copywriting skills, particularly for email campaigns and landing pages.
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You have a good knowledge of SEO and Google Analytics (AI search would be a bonus)
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You can highlight key feature benefits in new software products and distil these into engaging content and copy.
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You have excellent proofreading and copyediting skills and a keen eye for detail.
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You’re used to successfully juggling multiple projects, working calmly under pressure and managing tight deadlines.
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You have some experience of working with and managing third-party suppliers.
We help charities find people who share their purpose, faster, easier and fairly.



The client requests no contact from agencies or media sales.
JOB TITLE:
Fundraising & Partnerships Manager
RESPONSIBLE TO:
Director of Fundraising
LOCATION:
Home based
DURATION:
30-35 Hours Per Week - Permanent
SALARY/GRADE:
Grade 6.4 (£36,043) PA FTE
KEY WORKING RELATIONSHIPS
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Fundraising Team
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Nation Directors
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Public Affairs and Communications Team
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Membership Team
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Donors, Volunteers and families
ABOUT YOU
You will have proven experience in fundraising, business development, or partnership management, with a track record of generating income and building strong external relationships. Ideally, you will have experience developing fundraising plans, pipelines, or income streams from an early stage, and will be comfortable working in an environment where processes, opportunities, and supporter journeys are still evolving.
You will be confident identifying and pursuing new opportunities, developing compelling proposals and cases for support, and managing relationships with a wide range of stakeholders, including corporate partners, community fundraisers, volunteers, and individual supporters.
We are looking for someone who is proactive, self-motivated, and creative, with strong communication and relationship-building skills. You should be comfortable working independently while also collaborating effectively with colleagues across fundraising, marketing, and operational teams.
Most importantly, you will be motivated by the opportunity to help grow sustainable income that supports children, young people, and families across the UK.
PURPOSE OF THE ROLE
We are looking for a confident, ambitious, and entrepreneurial Fundraising Manager to help grow sustainable income for Adoption UK by building and developing strong relationships with corporate partners, supporters, volunteers, and local communities.
This is an exciting opportunity for someone who enjoys creating fundraising plans from the ground up, developing new partnerships, and turning ideas into sustainable income. The role is ideally suited to someone who thrives in a developing fundraising environment and is motivated by the opportunity to shape and grow underdeveloped income streams into long-term success.
This is an opportunity to help shape the development of a strategic and sustainable approach to fundraising, while continuing to deliver hands-on income across a diverse portfolio.
MAIN DUTIES AND RESPONSIBILITIES
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Supported by the Director of Fundraising, take ownership of developing, delivering and monitoring fundraising events and activities in line with our fundraising strategy.
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Lead on key income streams to maximise net income and develop sustainable income streams for short, medium and long-term growth.
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Monitor and evaluate progress against plans using management information and budgets to produce reports and forecasts as required
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Deliver effective supporter journeys to improve supporter experience, retention, and long-term engagement.
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Work alongside the Director of Fundraising to develop and implement processes and policies.
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Grow and diversify income across corporate partnerships, community fundraising, events, individual giving and digital activity.
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Develop compelling proposals and pitches for corporate partners, clearly articulating social value, impact and return on investment.
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Build and manage a strong corporate prospect pipeline using research, data and structured follow-up to convert opportunities. Identify opportunities to sponsor projects and activities.
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Collaborate with marketing colleagues to develop assets and digital campaigns to support fundraising appeals and events.
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Work with all Adoption UK teams to support local fundraising activities in each of the four nations including membership and community teams.
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To ensure good working practices in line with Equality and Diversity policies and a pro-active approach is taken to equality, diversity and inclusion issues.
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In compliance with the Code of Conduct, demonstrate high standards of personal conduct, courtesy and integrity.
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Ensure full compliance with Adoption UK’s Safeguarding policies and procedures, reporting concerns in line with internal policies.
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Any other duty as required by the line manager commensurate with the post.
Person Specification criteria
Knowledge And Experience
- Experience of a fundraising, marketing, or event management role (E)
- Experience of delivering multiple projects on time and to budget (E)
- Ability to devise operational plans and deliver them effectively, and proven experience of planning and managing income generating activities and events (E)
Qualificationsand Education
- Professional fundraising qualifications (D)
- Marketing qualifications (D)
- Event Management qualifications (D)
- CIOF Diploma in Fundraising Management/equivalent professional experience/membership of CIOF (D)
Skills and Abilities
- Delivers high quality work with minimal supervision and direction (E)
- Able to demonstrate excellent written and verbal communication skills, be competent with Microsoft Office (E)
- Ability to assimilate and analyze financial and statistical information, including budget monitoring, management, and financial control (E)
- An exceptional administrator and coordinator with excellent organisation and writing skills (E)
- Communicate, engage and secure positive external relationships with stakeholders and supporters (E)
- Has the capacity to deal with complex issues and is good at problem solving (D)
- Self-starter, used to working to deadlines and delivering against KPIs (E)
- Able to work communicate and engage with internal senior stakeholders effectively (E)
Accountability
- Developing fundraising opportunities (E)
- Event administration (D)
- Stewardship and relationship management (E)
- Contribute to departmental strategic goals, in liaison with the Director of Fundraising (E)
Behaviours
- Takes pride in Adoption UK and promotes its values and mission in all interactions with external stakeholders.
- Demonstrates commitment to equality, diversity and inclusion in all aspects of role at all times.
- Contributes to an open and honest culture
- Encourages challenge and creativity, transparency and consistency.
- Leads by example.
- Offers outstanding service to members.
- Promotes cross functional team working, sharing skills and knowledge
- Communicates clearly, seeking clarity when unclear and valuing the opinion of others.
- Valuing the opinion of other. Treating colleagues and other stakeholders with respect.
- Takes pride in own development, committed to achieving high standards and agreed objectives.
Adoption UK is the leading charity for adopted and care experienced people and adoptive families.
The client requests no contact from agencies or media sales.
Senior Communications and Marketing Manager
Starting Salary: £59,561
Contract: Full-time, permanent contract (we are open to conversations about flexibility - so please ask)
Location: London-based role with expectation of hybrid working from our London office (Society Building, All Saints Street)
About Lloyds Bank Foundation
Lloyds Bank Foundation for England and Wales is an independent charitable foundation, backed by Lloyds Banking Group and the people within it. We want everyone to be in a good place - personally, in a home that’s a good place to live, and in a community that’s a good place to belong.
We play our role by connecting and catalysing community-led change, providing the money, time, tools and connections that build organisations’ capacity and capability, to make people’s lives better and their communities stronger.
We back people and communities across England and Wales, to make that happen, because when you back brilliant people, brilliant things happen. Our communities are full of ambitious, energetic and determined people stepping up to make their neighbours’ lives better and their communities grow stronger. Day in, day out.
About the Role
As Senior Communications and Marketing Manager, you will play a key role in helping the Foundation reach and inspire more people to support community-led change. Leading integrated campaigns and audience engagement activity, you will help transform how we connect with Lloyds Banking Group colleagues, customers, partners and suppliers, driving greater volunteering, giving and advocacy.
You will shape compelling storytelling that brings the impact of our work to life, ensuring community voices sit at the heart of our communications. Overseeing external communications, digital channels and our visits programme, you will build awareness, engagement and support across England and Wales.
This is a fantastic opportunity to influence how the Foundation tells its story, inspiring more people and organisations to help create lasting social change.
A strong commitment to diversity, equity, inclusion and belonging for all in your work and approach is essential.
About You
We are looking for a communications and marketing leader, with a strong track record of developing integrated campaigns at both national and local levels and managing digital channels that engage audiences and deliver results. Combining creativity with a data-driven approach, you know how to develop compelling content, build activation strategies, shape brand voice, and use audience insight to inspire action.
You are confident in building relationships with a range of stakeholders and collaborating across teams to achieve shared goals. You are also an effective leader who enjoys developing others, setting clear expectations, and helping teams thrive.
How to Apply
Please click ‘Apply’ to be redirected to our careers site, where you can download the Candidate Information Pack and find details of how to apply.
If you have any queries about the application process, please contact our recruitment partner, Atkinson HR via the information in the candidate pack.
Our Commitment to Diversity, Equity and Inclusion
We hold Disability Confident Employer status (Level 2) and are working towards full status by 2027. This means that if you're a disabled applicant and your CV and application answers clearly demonstrate that you meet the essential criteria for the role, we will invite you to interview.
More broadly, we are committed to building a diverse team that reflects the communities and people we work with. We believe that diversity of background, experience and perspective makes us stronger and helps us make better decisions. We actively welcome applications from people who are under-represented in the charity sector, including people from Black, Asian and minoritised ethnic communities, disabled people, and those with experience of the issues our funded charities work to address.
Key Dates
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Optional Q&A Session: Friday 3rd July 2026 at 14:00-15:00
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Closing Date: Midday, Monday 6th July 2026
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Interviews: Tuesday 14th July 2026
We support small, local and specialist charities across England and Wales.


Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
Leukaemia UK – Our Charity
We are a ‘small but mighty’ charity with one big ambition: to stop leukaemia devastating lives. Over the next 10 years we want to help save and improve the lives of more people with leukaemia through funding life-changing research and campaigning for change. Despite decades of incredible progress, only half of leukaemia patients live longer than five years after their diagnosis. We won't stop until we change this.
We are looking for a Public Affairs and Campaigns Manager to join the Policy and Advocacy team. At a pivotal moment for Leukaemia UK, they will lead and manage our political influencing work, ensuring our profile and reputation remains high and we are able to influence political decisions.
With our new strategy period beginning in 2027, over the next 5 years we plan to increase our investment into ground-breaking research and campaigning to improve diagnosis, treatment and care. We are in a period of significant growth, investing to grow our income, profile, influence, engagement and impact.
Having developed our policy, public affairs and campaigns function over the current strategy period, this role will help take this to the next level and play a key role in strengthening our ability to influence change across the UK.
Team
We are a close-knit team, who are all passionate about Leukaemia UK and putting those affected by the disease at the heart of everything we do. We are all focused on pragmatic, practical solutions, as well as ensuring that our charity gets the funding it needs to continue to help those diagnosed with leukaemia and related conditions.
As a small organisation with just over 30 employees, every role counts. We have ambitious plans and we rely on individuals being self-starters, resilient and used to working at pace to maximise our collective impact. We are all about delivering exceptional expertise and making a real change to people’s lives.
Leukaemia UK and You
We are looking for a self-motivated Public Affairs and Campaigns Manager to join our team, taking a leading role in shaping and delivering Leukaemia UK’s influencing and campaigning activity to drive policy change. The successful candidate will be an innovative, driven and forward-thinking individual with a proven track record of delivering impactful public affairs and campaigning work within the health charity sector. You will work closely with the Head of Policy and Advocacy and the Policy Officer to ensure a coordinated, insight‑led and strategically aligned approach to policy development, public affairs and campaigning activity across the organisation.
The Public Affairs and Campaigns Manager will be instrumental in strengthening and growing the charity’s profile, influence and impact among political stakeholders and senior civil servants across all four UK administrations. This role will ensure that the ‘patient voice’ is heard and acted upon by key decision-makers, while also ensuring that the needs and priorities of individuals affected by leukaemia are understood, represented, valued and embedded within our influencing and campaigning strategies.
Alongside this, you will lead the development of creative and innovative campaigning approaches, using a range of tactics to effectively engage supporters, partners and policy makers in our work. You will create compelling opportunities for stakeholders to join our efforts to drive policy change, and ensure that our campaigns are visible, impactful and aligned to our policy priorities.
You will work closely with the Communications team to ensure that campaigning to drive policy change is clearly understood, amplified and embedded across digital channels and content strategies, maximising reach, engagement and impact. You will also support with identifying and developing new opportunities for PR, media engagement and thought leadership to strengthen Leukaemia UK’s position as a credible and influential voice in the sector. You will be representing Leukaemia UK in multiple charity coalitions and forums to ensure that leukaemia is represented on the political agenda.
The successful candidate will be adept at articulating evidence-based policy positions to policy makers, healthcare professionals, researchers, effectively representing the perspectives of those affected by leukaemia. They will have the ability to influence a wide range of senior stakeholders to drive progress and bring about meaningful change. A strong understanding of the external political landscape, coupled with exceptional communication skills and attention to detail, is essential.
This role does not currently include direct line management responsibility but will play a key role in coordinating activity across the Policy and Advocacy function, with potential to take on management responsibilities as the team grows.
Experience and skills
Essential
- Experience of working within public affairs and/or campaigning, with demonstrable impact in influencing policy or driving change (candidates should have strong experience in at least one of these areas, with an understanding of how they work together)
- Experience of influencing government, policy makers and/or decision makers, preferably within the health, research or charity sector
- Experience of developing and delivering public affairs and/or campaigning strategies, including planning, delivery and evaluation
- Experience of engaging and managing a range of stakeholders, including policy makers, partners, and supporters
- Experience of producing high-quality written outputs such as briefings, consultation responses, or campaign materials to influence decision makers
- Experience of working collaboratively across teams, particularly with communications functions
- Experience of monitoring and evaluating activity to assess impact and inform future approaches
- Experience of delivering multiple projects and programmes in a fast-paced environment
Desirable
- Experience of integrating campaigning with digital, PR or communications strategies
- Experience of identifying PR, media or thought leadership opportunities
- Experience of working in the cancer or wider health policy environment
- Experience of line management or supporting others’ development
Knowledge and personal traits
Essential
- Strong understanding of the UK political and policy landscape, including how decisions are made and influenced
- Understanding of how public affairs and campaigning can work together to drive change, including supporter engagement and mobilisation
- Ability to think strategically and identify opportunities to influence policy and public debate
- Excellent written and verbal communication skills, with the ability to communicate complex issues clearly to different audiences
- Strong relationship-building skills, with the ability to engage and influence stakeholders with differing perspectives
- High level of accuracy and attention to detail
- A strong commitment to equality, diversity and inclusion, and an understanding of the importance of engaging with patients and underrepresented groups
- A proactive, collaborative and solutions-focused approach, with the ability to work at pace
Desirable
- Knowledge of the cancer, research or NHS policy landscape
- Experience of working with patients or in an advocacy capacity
Role Specifics
- Full time: 37.5 hours per week, worked Monday to Friday.
- Location: We are very flexible! Our offices are based in Central London, and we operate hybrid working. In this role you are required to work from the office at least one day per fortnight and as appropriate, to undertake the proper performance of the role duties regarding internal and external meetings and activities.
- Annual Salary: £40,000 - £50,000
Benefits- We are proud of our benefits
- 36 days holiday per year, including bank holidays- pro rata for part time employees
- Pension – default is 4% employee and 4% employer and we match up to 6%
- Life Assurance – x 4 cover
- Critical Illness Cover
- Cash back healthcare scheme & Employee Assistance Programme (EAP)
- Hybrid Working
- Company sick pay
- Individual training budgets
Applications and interview timings
If you feel you have the passion for our work and the right mix of experience, skills, energy, and flair, then we would love you to apply. Please also see the full job description attached to the advert. To minimise unconscious bias, we use anonymous recruitment and are unable to consider direct applications. Please apply via the CharityJob website with your CV and covering letter.
Closing Date: 9am Monday 22nd June 2026
- First interviews will be held via Teams on Thursday 2nd July 2026
- Second interviews will be face to face in our London Offices – at 26 Great Queen St, London WC2B 5BL on Thursday 9th July 2026
I look forward to hearing from you!
Georgia
Georgia Papacleovoulou
Head of Policy & Advocacy
Leukaemia UK
Together we can find and fund the research that matters most to people living with blood cancer.
The client requests no contact from agencies or media sales.
Contract: 12-month fixed-term
Hours: Full-time – 5 days per week (37.5 hours)
Location: NSA Head Office, Malvern, with hybrid working by agreement
Reporting to: NSA Chief Executive
Salary: £34,500
About the National Sheep Association (NSA)
The National Sheep Association (NSA) is a membership charity supporting and promoting sheep farming throughout the UK. NSA delivers national and regional projects, events and partnerships to support sheep farmers, influence best practice and strengthen the sector.
Purpose of the Role
To lead and deliver NSA's communications, marketing and content activities, ensuring effective engagement with members, stakeholders, sponsors and the wider sheep sector. The role will oversee the production of NSA publications, including Sheep Farmer magazine, whilst developing and delivering marketing campaigns that support membership growth, event attendance, commercial income and organisational objectives. This is a 12-month fixed-term position intended to provide continuity during a period of organisational review and strategic development.
Key relationships with: All NSA staff, NSA regional officeholders, regional managers, event organisers and ram sale officers, plus the agricultural and wider press.
Management responsibilities:
- The NSA Communications Manager is part of the NSA Management Team, which meets regularly to ensure effective internal communication and decision-making.
- The NSA Communications Manager is the line manager for the Digital Communications Officer, Scottish Region Activities Officer, and Technical Communications Officer.
Job role
Communications
- Lead NSA's communications activity across print, digital and social media channels.
- Develop and deliver communication plans supporting NSA projects, events and campaigns.
- Ensure consistent messaging and brand standards across all communications.
- Produce content for member communications, website updates, newsletters and media releases.
- Build and maintain positive relationships with industry media and external stakeholders.
Marketing
- Develop and implement marketing campaigns to promote NSA membership, events, projects and commercial activity.
- Identify opportunities to improve audience engagement, conversion and retention.
- Work closely with regional teams to support local marketing activity.
- Monitor marketing performance and provide recommendations for improvement.
- Support development of NSA's future marketing strategy and implementation plans.
Sheep Farmer Magazine
- Act as Editor of Sheep Farmer magazine.
- Plan and manage editorial content, production schedules and publication deadlines.
- Liaise with contributors, advertisers, designers and printers.
- Ensure content aligns with NSA priorities and member interests.
- Support development and future evolution of NSA's publications.
Digital Communications
- Oversee management and development of NSA's digital channels.
- Work with the Digital Communications Officer to maximise engagement and reach.
- Support website content planning and digital campaigns.
- Utilise analytics and reporting to drive improvements.
Membership & Events
- Support promotion of NSA membership recruitment and retention initiatives.
- Support marketing and communications activity for NSA events.
- Work alongside colleagues to maximise attendance, sponsorship and commercial opportunities.
Management Responsibilities
- Line manage the Digital Communications Officer, Scottish Region Activities Officer, and Technical Communications Officer.
- Support collaborative working across the Membership & Communications Team.
- Contribute to organisational planning and cross-team projects.
Person Specification
Experience
- Experience leading communications activity within an organisation.
- Experience planning and delivering marketing campaigns.
- Experience creating content across multiple communication channels.
- Experience managing publications, magazines or newsletters.
- Experience working with external stakeholders and media.
Knowledge & Skills
- Excellent written and verbal communication skills.
- Strong copywriting and editing skills.
- Agricultural or rural sector knowledge.
- Marketing planning and campaign management experience.
- Digital communications and social media expertise.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong organisational and stakeholder management skills.
Personal Attributes
- Self-motivated and proactive.
- Creative and innovative thinker.
- Strong attention to detail.
- Able to work independently and collaboratively.
- Enthusiastic about supporting the UK sheep sector.
Desirable Criteria
- Membership organisation experience.
- Editorial or publishing experience.
- Experience using CRM, website and email marketing platforms.
- Experience analysing campaign performance and audience data.
Apply for this role today, or enquire for more details.
To apply for this role, please email a covering letter, CV and completed application form to Aaron Dhanda, NSA Operations Director before midnight on Sunday 5th July 2026.
Interviews will take place during on Tuesday 14th July 2026.
Please use the same email address for any enquiries regarding the role.
The National Sheep Association (NSA) exists to champion a strong, resilient and respected UK sheep sector, today and for generations to come.
The client requests no contact from agencies or media sales.
Lightbox Gallery & Museum is entering an ambitious new phase as we prepare for our 20th anniversary in 2027. This role offers an exciting opportunity for an experienced and initiative-taking fundraiser to help shape the organisation’s future by developing new income streams and leading our anniversary campaign, Lightbox20.
You will take ownership of the campaign activity across the organisation - developing strategy, building relationships with donors and partners, and delivering income to agreed targets. At the same time, you will manage the practical detail that underpins successful fundraising, including stewardship and our CRM system.
Key priorities are developing and delivering the Big Give campaign this year, capital fundraising for the garden and our 20th anniversary Lightbox 20.
This role will suit someone who thrives in a small organisation, understands the unique challenges and opportunity this brings and who is self-motivated to build an ambitious campaign from the ground up. The successful appointee will combine strategic thinking with direct delivery, collaborating closely with the Director and Trustees to secure the next chapter of Lightbox Gallery’s success.
Key Responsibilities
Strategic Fundraising Leadership
- Lead the delivery of the Lightbox20 anniversary campaign, creating compelling cases for support, preparing fundraising collateral, and engaging supporters and stakeholders.
- Deliver an ambitious fundraising campaign with clear targets that is aligned with organisational goals.
- Identify and develop new fundraising opportunities, partnerships, and income streams, including the Big Give campaign for Giving Tuesday December 2026.
Relationship and pipeline management
- Collaborate closely with the Trustees and Director to identify, build, and manage relationships with individual donors, supporters and prospects.
- Develop cultivation and stewardship plans, including face-to-face meetings, events, and personalised engagement.
- Confidently represent the organisation when meeting donors and supporters.
- Identify local business sponsorship opportunities and approach relevant businesses to celebrate Lightbox20.
- Maintain strong relationships with funding partners through effective reporting and stewardship.
Event support
- Support and attend fundraising events and campaigns, including Director’s Circle events, and donor cultivation and stewardship activities.
- Work collaboratively across the organisation to maximise fundraising opportunities within exhibitions and public programmes.
Fundraising Operations & Administration
- Manage campaign donor communications, acknowledgements, and stewardship processes.
- Conduct prospect research and maintain accurate records.
- Monitor income, prepare reports, and track fundraising performance on the database, Raiser’s Edge.
- Ensure fundraising activities comply with relevant regulations and best practice.
For the person specification, please see the Job Description attached.
The client requests no contact from agencies or media sales.
Job Title: Graphic Designer
Salary: £31,716 per annum (Band E, Level 3)
Location: Lancing, West Sussex
Contract Type: 12 month Fixed Term Contract
Working Hours: 35 hours
About the role
Reporting to the Digital Marketing Executive, we’re looking for a versatile Graphic Designer who can create both product designs and marketing/ecommerce artwork. You’ll turn written or verbal ideas into engaging visual assets, bringing concepts to life across a range of projects. Experience in both product development and marketing design is important, as is the ability to adapt your creative approach across Scout Store’s different sub-brands and audiences, from young people and parents to volunteers and B2B customers.
Main duties as our Graphic Designer
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Create product mock-ups and visual assets for marketing, ecommerce, email campaigns, social media, and digital channels.
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Work across multiple projects, supporting the Buying, Ecommerce, and Marketing teams while prioritising work based on impact and business value.
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Adapt designs for different sub-brands and audiences, ensuring all creative output is engaging, audience-focused, and on-brand.
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Collaborate with colleagues and stakeholders to refine designs, maintain brand consistency, and support website updates where needed.
What we are looking for in ourGraphic Designer
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Proven Graphic Designer with a strong portfolio showcasing product design, digital artwork, and marketing campaigns.
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Proficient in Adobe Creative Suite (or equivalent), with experience creating content for ecommerce, social media, email marketing, and digital channels.
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Able to interpret briefs, manage multiple projects and deadlines, and adapt creative work across brands, formats, and audiences.
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Collaborative and adaptable, with strong communication skills, emotional intelligence, and a proactive approach to delivering results.
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Commitment to inclusion, diversity, safeguarding, and building positive working relationships; video editing and knowledge of Scouting are desirable but not essential.
What we offer as our Graphic Designer:
- A supportive, inclusive, and collaborative team environment
- Ongoing learning and professional development opportunities
- 28 days annual leave, rising to 32 days after 2 years, plus additional time off over Christmas
- Flexible working options to suit you, your role, and your team
- A double-matched pension scheme, up to 10% employer contribution
- A family-friendly approach, with generous family leave policies
For a full list of our benefits, click .
Closing date for applications: 11:59 pm Monday 22nd June 2026
Interviews will be held in Lancing on Wednesday 1st July 2026
The Scouts is an equal opportunities employer and we are committed to fostering an inclusive environment where everyone feels valued and empowered to contribute. We offer flexible working arrangements to support diverse needs and lifestyles, ensuring that our teams can thrive both professionally and personally. We welcome and encourage applicants from all walks of life, believing that varied perspectives strengthen our innovation and community. Your unique experiences and ideas are essential to our success, and we look forward to hearing from all voices.
Supporter Acquisition & Development Manager
Reporting to:
Head of Fundraising
Location:
Hybrid / Leatherhead (UK-wide considered)
Salary:
£35,000 – £40,000 (dependent on experience)
Role purpose
This is a critical, income-generating role responsible for growing Perennial’s Individual Giving programme and increasing unrestricted income, with a primary focus on supporter acquisition and on supporter development and retention.
This role translates strategy into delivery by converting audiences into supporters, and supporters into income, so our Services team can provide meaningful impact in people’s lives and income into meaningful impact.
You will own and deliver acquisition income targets, and working with our Marketing team lead on the development of audience-led, multi-channel campaigns that attract, convert and retain supporters.
This is an opportunity to build and scale Perennial’s Individual Giving programme from an early stage, shaping propositions, channels and supporter journeys to drive sustainable growth.
Working closely with our marketing and digital teams, you will turn awareness of Perennial into measurable income and long-term supporter value.
Key responsibilities
1. Acquisition strategy, income ownership & growth
· Develop and deliver a data-led Individual Giving acquisition strategy, aligned to organisational income goals
· Own and deliver annual acquisition income targets, with clear accountability for ROI and performance
· Plan and work with our Marketing and Digital teams to deliver integrated, multi-channel campaigns, leading on the who and the why
· Build and scale regular giving acquisition, as a core long-term income stream
· Develop, test and refine compelling fundraising propositions that convert audiences into donors
· Work collaboratively to identify, test and scale new acquisition channels and opportunities
· Manage and optimise an acquisition budget, ensuring strong return on investment
2. Audience insight, segmentation & targeting
· Identify and prioritise high-value target audiences, including horticulture professionals, industry supporters and the wider public
· Develop clear audience segments and personas, based on behaviours, motivations and values
· Use CRM and campaign insight to drive targeted, personalised acquisition activity
· Ensure all activity is audience-led, insight-driven and performance-focused
3. Campaign delivery, testing & optimisation
· Lead end-to-end campaign delivery from planning through to evaluation and optimisation, working with Marketing to deliver effective branded, cross channel content.
· Implement a test-and-learn approach, continuously improving messaging and targeting
- Monitor and report on key performance metrics, including CPA,ROI and LTV
- Extend campaign lifecycles and maximise value through integrated, multi-channel planning
4. Supporter development & retention
· Design and deliver effective supporter journeys, moving individuals through a typical supporter lifecycle
· Deliver high-quality stewardship and supporter care, including welcome journeys
· Support progression into regular giving and mid-value giving
· Lead the development of legacy giving within the fundraising programme, working closely with the Head of Fundraising to build a sustainable pipeline.
5. Content, propositions & engagement
- Lead the development and testing of fundraising propositions that clearly communicate impact, urgency and relevance to the horticulture sector
· Work with Marketing & Communications to deliver storytelling-led, conversion-focused content
· Ensure messaging is audience-specific, emotionally engaging and income-driven
6. Data, CRM & insight
- Work closely with Data/CRM colleagues to ensure accurate segmentation and data selection and develop effective campaign tracking and reporting
- Use data and insight to optimise campaign performance, enhance audience targeting and conversion rates, and increase overall supporter lifetime value.
- Ensure all fundraising activity complies with relevant regulations and standards, including General Data Protection Regulation (GDPR), Fundraising Regulator guidance, and Gift Aid requirements.
Scope & resources
· Responsibility for Individual Giving acquisition performance and income growth
· Management of an annual acquisition budget (to be developed and scaled)
· Access to internal expertise across fundraising, marketing, digital and data
· Opportunity to shape agency relationships and campaign delivery
Success measures (KPIs)
· Delivery of annual acquisition income targets
· Growth in new supporters and donors recruited
· Improved cost per acquisition (CPA)
· Increased conversion rates and ROI
· Growth in regular giving numbers and value
· Improved retention and lifetime value (LTV)
Person Specification
Essential experience
· Proven track record of delivering successful acquisition or Individual Giving campaigns that meet income or growth targets
· Experience managing multi-channel marketing or fundraising campaigns
· Good understanding of digital acquisition and direct marketing techniques
· Experience managing budgets and analysing performance data
· Experience using CRM systems for segmentation, targeting and reporting
Skills & competencies
· Strong commercial and income-driven mindset
· Excellent analytical and data interpretation skills
· Ability to translate insight into high-performing campaigns
· Strong project and campaign management skills
Personal attributes
· Results-driven, proactive and accountable
· Comfortable working in a target-driven, performance-focused environment
· Collaborative and solutions-oriented
· Motivated by delivering measurable impact through income generation
· Interest in horticulture or the outdoors (desirable)
Why join Perennial
This is a unique opportunity to build and shape a growing Individual Giving programme within a respected national charity supporting people across the horticulture industry.
You will play a central role in turning engagement into income, helping ensure more people can access vital support before crisis happens.
The role offers:
· Real ownership and accountability
· Opportunity to shape strategy and delivery
· Scope to grow income and to make a tangible difference to people’s lives