Digital marketing manager jobs

Events, Community & Digital Fundraising Manager 
Salary: £40,000 – £45,000 per annum, plus benefits
Location: London N1
Full time: 37.5 hours a week

We’re a hybrid working employer, meaning you’re required to come into the office at least 2 days per week currently Tuesday, and Wednesday or Thursday.

Closing date: 23rd March 2026
First Interviews: 31st March and 1st April
Second interviews: w/c 13th April

At World Cancer Research Fund (WCRF), we’re passionate about saving lives through research, education and prevention. Around 40% of cancers could be prevented – and with your help, we can reach more people, inspire healthier choices and fund life‑changing research.

We’re now looking for an Events, Community & Digital Fundraising Manager to join our friendly and ambitious Fundraising Development team. If you love bringing people together, creating brilliant supporter experiences and using digital innovation to drive impact, this could be the role for you.

This is an exciting opportunity to lead and grow WCRF’s events, community and digital fundraising programmes at a time of real momentum.

You’ll play a pivotal role in shaping our fundraising future. You will build on the success of our running and challenge events, looking for new and innovative opportunities in the UK and internationally.

You will expand our community fundraising activity, supporting fundraisers with outstanding stewardship and supporter journeys.

You will also drive our digital fundraising strategy, developing engaging digital and virtual fundraising campaigns, using insight and data to optimise performance, test new ideas and maximise return on investment.

Alongside this, you’ll manage budgets, forecasting and reporting, ensuring ambitious income targets are met and also lead and support our Events & Community Fundraiser, helping them thrive and develop.

Working closely with colleagues across Fundraising, Health Information and Communications & Engagement (especially our Digital team), you’ll deliver integrated, engaging, data‑led campaigns aligned with WCRF’s mission that inspire supporters, grow income and deepen long‑term relationships.

You’ll be a creative, organised and collaborative fundraiser with experience across at least two of the following areas: events, community fundraising and digital fundraising.

You’re confident leading projects from idea to delivery, enjoy working with data and insight, and are excited by testing new approaches.

Most importantly, you care deeply about supporter experience and are motivated by making a real difference.

An interest in healthy living and cancer prevention is not essential but would be advantageous.

Marketing Officer (Individual Giving and Legacy) 

Make a real impact in a marketing role with purpose.

At Prospect Hospice, we are dedicated to providing expert, compassionate palliative and end-of-life care to patients and families across Swindon, Marlborough, and northeast Wiltshire. We are now recruiting a Marketing Officer – Individual Giving and Legacy, an exciting opportunity for a skilled and passionate marketing professional to help drive supporter engagement and secure essential fundraising income.

Hours

• 37.5 hours per week
• Hybrid working – minimum 2 days in the office (Wroughton, Swindon)
• Flexible working options – adaptable hours to suit your lifestyle 

What is the role? 

As our Marketing Officer for Individual Giving and Legacy Fundraising, you will play a key role in developing and delivering integrated fundraising campaigns across multiple channels, including direct mail, digital marketing, social media, and email marketing. You'll manage campaigns to promote regular giving, legacy donations, raffles, lottery entries, and in-memory giving.

Working alongside a supportive and collaborative team, you'll ensure every supporter receives a thoughtful and personalised experience. By using data insights to shape strategy and reporting on campaign performance, you’ll help us grow sustainable income streams that fund vital hospice services.

Key Responsibilities:

• Deliver effective individual giving and legacy fundraising campaigns
• Develop segmented supporter journeys to boost donor retention and engagement
• Manage in-memory giving platforms, raffle and lottery programmes
• Collaborate with internal teams and external agencies to maximise impact
• Use donor data to inform and optimise fundraising performance
• Ensure all activities meet compliance and regulatory standards

About you:

We’re looking for someone who is:

• Experienced in individual giving, direct marketing or legacy fundraising
• A strong communicator with campaign/project management skills
• Skilled in using fundraising databases and digital marketing tools
• Passionate about charity marketing and supporter experience
• Able to manage multiple projects with excellent attention to detail
• Aligned with our hospice values and mission to support people at end-of-life
• Inclusive and collaborative, working with internal teams and external partners alike.
• Committed to excellence, ensuring our fundraising communications are impactful, relevant, and strategically aligned.

Please see the job description for full details and person specification.

For more information or to have a chat about the role, please contact Nick Pride, Head of Individual Giving, Legacy & Supporter Experience

We offer a great range of benefits, including: 

• 27 days annual leave entitlement (plus bank holidays)
• Flexible working
• Generous contributory pension scheme and life assurance
• Discounts with local retailers, gyms, and service providers including Blue Light Discount Card
• Employee Assistance Programme
• Family-friendly policies and practice
• Supportive induction, and training and development
• A values led, inclusive working environment
• Free parking on-site

To apply, please submit your CV and a cover letter detailing your suitability for the role and why you’d like to work with us. 

We are hiring a Senior Marketing Manager - Challenge Works

About Challenge Works

At Challenge Works, we design and run challenge prizes to spark innovation in science, technology and society. We are part of Nesta, the research and innovation foundation.

We have run over 100 challenge prizes awarding over £260m, on behalf of public, private and philanthropic funders around the world, including the Longitude Prize on Dementia with Alzheimer's Society and Innovate UK, the Sustainable Cities Challenge with Toyota Mobility Foundation, the Smart Data Challenge with the UK Government Department for Business and Trade and Ofwat’s Water Innovation Fund. Our four priority areas are Climate Response, Cities & Societies, Health and Technology Frontiers.

Summary

This is a new role leading the strategic use of marketing and communications to advance Challenge Works’ social impact mission and commercial objectives.

You will serve as the organisation’s senior lead on marketing and communications, acting as a trusted partner to leaders across the business, and reporting into a member of our Senior Leadership Team.

There are two key strands to the role.

1. Driving marketing and communications for Challenge Works with a focus on brand and business development. You will work closely with our priority area leads and Communications Manager to plan and deliver integrated campaigns, digital content, events, stakeholder engagement and PR to accelerate their growth priorities. You will also develop and deliver communications strategies to strengthen the Challenge Works brand through impactful thought leadership, and orchestrate the rollout of campaigns that position us as a leader in transformative innovation.
2. Overseeing the delivery of effective development and delivery of prize communications, working with our small in-house communications team and a retained PR agency, as well as any other ad hoc contractors. It also includes acting as an adviser and, where needed, an extra pair of hands on prize communications activity.

Success in this role requires the ability to think strategically while moving swiftly to action. We are a small team and everyone needs to dive in and be hands-on.

We are entirely funded through our work on prizes, so our communications and marketing activity needs to show business results as well as supporting our impact goals. Our target audiences are a niche group: innovation teams within governments, research and innovation funders, philanthropic foundations, and other innovation partners and experts, both in the UK and worldwide. Success means building our brand in the long term to generate awareness and trust with those target communities while also delivering opportunity-led communications that drive conversion for specific propositions. With limited resource, all our channels need to work together effectively to maximise impact.

You will draw on strong relationship-building skills to collaborate effectively across Challenge Works, Nesta and external partners, while bringing the authority and insight needed to influence senior leaders and ensure our communications consistently reflect our ambition and expertise.

The role

• Develop and deliver integrated marketing campaigns aimed at reaching and engaging current and future funders, with a particular focus on owned digital channels and in person stakeholder events.
• Build the Challenge Works brand across all relevant channels so that it becomes synonymous with transformative innovation in the minds of funders in the UK and around the world.
• Thought leadership. Collaborate with internal and affiliated external thought leaders to nurture a pipeline of authentic, high-impact content that builds the Challenge Works brand and generates qualified leads for prize funders and partners.
• Stakeholder strategy. Collaborate with colleagues leading our BD efforts to develop our stakeholder engagement strategy and guide our approach to stakeholder management across Challenge Works.
• Overseeing retained PR agency to ensure effectiveness and value for money in prize communications and, to generate complementary PR ‘moments’ that contribute to funder engagement and awareness.
• Provide strong leadership of the communications team to ensure that they are continuing to develop in their roles, maximising innovator engagement and delivering to the high expectations of our funders. Provide advice, expert input, and training across the wider team around communications topics to enable the whole team to embed best practice communications principles in their work.
• Own the marketing and communications budget ensuring value for money across all activity and budget planning for future strategic initiatives.
• Leveraging our prize communications. Working with the communications team to ensure that we are optimising the opportunities for wider marketing and business development that the prizes (and their communications budgets) will generate.

The person

• A strong track record of developing, delivering and leading the delivery of strategic multichannel marketing strategies and plans, using marketing as part of business development and lead generation in a B2B context
• A strong track record of developing and evolving brand identities in a B2B or social impact context, ensuring brand consistency and resonance across all touchpoints
• Demonstrable understanding of social, political and economic trends and market conditions to provide strategic communications advice to senior staff
• Deep knowledge and proven understanding of communications functions (media, marketing, events, campaigns, editorial, content development, digital platforms) and how they be applied as part of an integrated marketing or communications approach in the pursuit of a communications objective
• An exceptional and experienced strategic thinker, with proven ability to think quickly, digest large amounts of information and consult and advise quickly on communications options and tactics across the communications mix
• Strong interpersonal and collaboration skills, with the ability to work with and support multiple teams efficiency and effectively
• A flair for communicating clearly, concisely and persuasively, verbally and in writing, with proven ability to translate complex topics around entrepreneurship, business, technology, and science into clear, accessible and effective communications products
• A highly effective project manager, who can plan and deliver against multiple projects and priorities at the same time, keeping work on track and ensuring clear communication across internal teams so all parties know what they are required to do and when they need to do it
• Desirable: Experience operating in a small to medium-sized organisation environment with a small communications function that requires both strategic thinking and hands-on delivery.

As with all staff employed in a communications role at Nesta, the postholder will also be at their best working in a collaborative, fast-paced environment, have a flexible approach and an appetite for taking on new tasks and challenges.

What we offer

Salary: circa £39,000 (60% FTE of £65,000) plus an array of benefits, including health cash plans, dental insurance, the ability to buy and sell annual leave, eyecare vouchers and more.

Location: This role is based in Blackfriars, Central London, hybrid working arrangement (with at least 1 day working from the office)

Term: Permanent

Hours: This is a part-time role, working 22.5 hours per week.

Making an application

To apply for this role, please submit your application before 8:00am on 6th April.

Interviews will take place w/c 13th April 2026.

At Nesta, we believe that a diverse workforce leads to an organisation that is more innovative, more creative and gets better results.

We want our workforce to represent the diversity of the people and communities we serve. We also want our workplace to be one where different experiences, expertise and perspectives are valued, and where everyone is encouraged to grow and develop.

This means that when we are recruiting, we actively seek to reach a diverse pool of candidates. It also means that we are happy to consider any reasonable adjustments that potential employees may need to in order to be successful.

We recognise the importance of a good balance between work and home life, so we do everything we can to accommodate flexible working, including working from home, compressed or part-time hours, job shares and other arrangements.

Please just let us know in your application or at any stage throughout the process (and beyond) if these are options you’d like to explore.

Are you a dog-loving marketing professional who has experience of building communications plans for regional audiences?
We’re looking for a Regional Marketing Manager to shape and deliver a regional, audience centric marketing strategy to promote our rehoming centres in the South East of England, to expand local awareness of our brand, drive engagement from local communities and encourage more people to adopt a dog.

What does this role do?
As Regional Marketing Manager, you will:

• develop a strong knowledge of our audiences in South East England, understanding the areas local to our rehoming centres. Translating this knowledge and insight into bespoke, targeted activity for the audience, you will be responsible for driving awareness of the brand in the region,
• work with other teams within Marketing and Communications to translate organisational strategy into regional plans. Working with local rehoming centres, you will be responsible for understanding the regional perspective, and presenting suitable alternatives or solutions where necessary,
• plan and deliver 360 marketing plans across paid, owned and earned channels, ensuring they are on brand tonally and visually, relevant to the region and ensuring they meet key objectives and targets,
• lead and motivate a small team of Regional Campaigns Officers based in the region providing development, mentorship and guidance to deliver regional activity that meets both organisational, and region specific objectives,
• build a strong working relationship with both London based and rehoming centre based teams.

Please note, this role will be hybrid between home and any of our rehoming centres in the South East of England, including Basildon, Canterbury, Harefield, Shoreham-by-Sea or Salisbury. It will involve significant travel across the region, as well as the need to work from the London office occasionally.

First stage interviews for this role are provisionally scheduled for 1st and 2nd April 2026, with second stage interviews on 9th and 10th April 2026, on Teams. This role is being offered as a fixed term contact until October 2027.

Could this be you?
To be successful in this role, you’ll need significant experience across the communications mix, and leading, planning and delivering end-to-end communications campaigns, with a strong understanding of how these campaigns align with a wider strategy. You’ll have experience of working in PR, social media, audience insights and project management methodologies. You’ll need excellent communication skills, and ability to build strong relationships, as we’re looking for someone who can work closely with our rehoming centre teams and marketing colleagues alike. As this is a new role, we’d like to hear from candidates who are keen to shape something new, and enjoy working proactively to drive exciting new projects forward. 

About Dogs Trust
We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.

To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.
 
Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. We're here to support you every step of the way.

The Youth Endowment Fund

Head of Digital Communications

Reports to: Director of External Affairs and Youth Understanding

Salary: £67,800

Location:  Central London or Hybrid*(see below)

Contract: 2-year fixed term contract

Closing date for applications: 12pm, Tuesday 7th April 2026

Interview dates: Week commencing 20th April 2026

About the Youth Endowment Fund (YEF)

All of us will experience violence at some point in our lives. For many children, it is a daily reality. Each year, tens of children are killed, hundreds are hospitalised, 1 in 5 teenage children are victims and the majority admit to feeling afraid of violence. It scares them when they travel home from school, prevents them from going out and makes the most vulnerable feel like they don’t matter. It is taking lives, traumatising families and dividing communities. It robs potential, progress and hope. 

But it doesn’t have to be this way. 

The Youth Endowment Fund believes that no child should be affected by violence. We research violence to understand it; we find, fund and test what works to prevent it; and we are building a movement to end it.

Communications at YEF

The Communications team, within the External Affairs and Youth Understanding directorate, is a critical arm of the organisation. We can only reduce violence if people hear about what works and put it into practice. Change is hard and it only happens if people trust where it comes from and want to engage with what we are communicating. We can only make change at scale if we’re smart about using digital tools to reach a growing, diverse audience across society.

We need professionals working across our sectors — youth-workers, police officers, social workers, policymakers, headteachers, and more — to find out about and be part of our movement. To do this, we must communicate with humility, authenticity and clarity.

We need politicians, commissioners and funders to follow our guidance and use our products. To do this, we must secure a seat at the table, communicate with intellectual rigour and persuade using the evidence.

We also need to connect with wider society, helping anyone who cares about making Britain safer for the next generation to understand what we do, what works and how they can support our cause. To do this, our brand must be accessible and inspiring, leveraging robust research alongside human storytelling.

As the Head of Digital Communications, you will be essential to achieving our mission. You will join the YEF at an exciting time. We are entering a crucial phase of increasing our policy influence at the top of government, changing things for the better across our sectors — education, youth justice, youth sector, children’s services, policing, health — and mobilising a movement to keep children and young people safe.

Your job is to make sure that the right people are drawn to our website and our digital communications, that they discover and engage with our content — from quoting our data, to using our Toolkit and evidence, to following practical recommendations in our guidance, to watching videos about the latest trends and conversations in violence prevention  — and trust what we have to say.

You will support the Director of External Affairs and Youth Understanding to plan, build and execute a digital campaign to make all of this happen. You will help to lead the Communications team to hold the attention of our priority audiences and making them act.

Key Responsibilities

• The core of your job is to ensure that YEF's audience grows rapidly and strategically in size, that people working in our sectors gain awareness and confidence in our brand and that decision-makers engage with our work via our digital channels: our website, social media, newsletters, search, long- and short-form videos and the Safe podcast.
   
• You will further develop YEF’s existing digital marketing strategy into a national campaign across 2026-2029 for mobilising the evidence to prevent violence affecting children and young people.
   
• You will provide leadership to YEF generally and the Communications team specifically - managing the Senior Digital Marketing Manager and Digital Marketing and Communications Officer – to develop internal collaboration for boosting organisation-wide digital activity, such as call-to-actions via social media and video content.
   
• You will execute a strategy for moving to a more segmented, sector-specific communication strategy that engages each audience (whether teachers, youth workers, police officers etc.) to use of YEF’s products whether our Toolkit, our Guidance on what works and self-assessment tools for each sector.
   
• To commission and develop compelling, eye-catching video content that authentically showcases case studies of our work, drives our audiences towards our channels and products and significantly boosts widespread engagement — views, likes, comments and shares — online.
   
• To help secure and convert high-profile digital communications opportunities for the team in representing YEF’s work, including podcast and video placements.
   
• To develop and leverage relevant agency relationships, and use data analytics, to optimise our SEO positioning for online searches related to youth violence, advise on investment in paid advertising to drive traffic to our website and products, and generally boost our digital engagement.

About You

You are this sort of person:

• You communicate complex ideas clearly. Whether speaking or writing, you break down complicated concepts in ways that make sense to different audiences – without oversimplifying. You bring clarity where others bring jargon.
   
• You get things done. You’re organised, delivery-focused, and produce high-quality work, even under pressure. You work independently and to a high standard.
   
• You are skilled at designing and delivering digital comms and audience journeys for different segments of an organisation’s audience. You know how to build up a clear picture of audience members, develop their customer journey and turn them from unaware to aware, to a user and then an advocate.
   
• You think big and adapt fast. You’re a strategic thinker who can see the big picture without losing sight of the detail. You’re logical, creative, and open to challenge – always testing and refining your ideas.
   
• You care about the detail. You like getting a system working well, planning a campaign and getting the detail right, organizing who is doing what and seeing it all happen.
   
• You pay attention to what is happening in the world. You’re plugged into current affairs, technological trends and media conversations, particularly when it comes to British society.
   
• You are committed to equality, diversity and inclusion. You believe and act in a way that celebrates and encourages a range of experiences, backgrounds and values.

You have:

• A track record of driving digital communications to hundreds of thousands of people at a regional or national scale. You have led, planned and executed campaigns that bring about measurable outcomes online and practical change in the real world.
   
• Experience working with a mission-driven charity, organisation or business. You care about using your extensive digital skills to drive the work of an organisation striving to achieve social change.
   
• Experience within a leadership or management position. You have led people to drive bold, transformative communications for an organisation, company or business.
   
• Expertise in using technical tools and data analytics to target audiences online. You know how to segment and target digital audiences, transform SEO performance, develop high quality websites, increase newsletter engagement and bring new technical tools to solve problems.
   
• You have experience of commissioning creative partners - like consultants, videographers and designers - to produce compelling digital outputs and developing narrative-led content about urgent social issues that draws people in.
   
• A track record of producing video – such as case studies, explainers or podcasts - to increase positive regard, brand awareness and audience engagement on LinkedIn, Instagram Reels, YouTube, TikTok and X.

You may have the following, but they are not necessary:

• A qualification in digital marketing.
• Past experience of using Salesforce for marketing campaigns.
• Experience of working in or close to one or more of our priority sectors: education, youth justice, youth sector, children’s services, policing and health.
• Knowledge of using Artificial Intelligence to ethically and effectively boost digital performance at an organisation

While it’s not a criteria, we are especially interested to hear from applicants who have lived experience of youth violence.

It’s important to us that the people we hire do not discriminate. We believe in being inclusive and giving everyone an equal chance to succeed. Applications are welcome from all regardless of age, sex, gender identity, disability, marriage or civil partnership, pregnancy and maternity, religion or belief, race, sexual orientation, transgender status or social economic background.

All appointments will be made on merit, following a fair and transparent process. In line with the Equality Act 2010, however, the organisation may employ positive action where candidates from underrepresented groups can demonstrate their ability to perform the role equally well.

This position will require a DBS check to be performed, but a record is not a block to performing this role.

Hybrid Working Details 

The office is based in Central London, but you don’t have to be. Those living in London and within the 32 London Boroughs are expected to be in the office a minimum of 2 days per week. If you live outside of London and work remotely, you’ll be expected to work from the London office 2 days per month. As part of our commitment to flexible working, we will consider a range of options for the successful applicant. All options can be discussed at the interview stage. 

To Apply 

To apply, please send a CV and a cover letter answering the specific questions below, along with the completed monitoring form, by clicking the "Apply for this" button by 12pm, Tuesday 7th April 2026.

Application Questions  

• Why are you drawn to work at the Youth Endowment Fund and why do you care about our mission? (400 words max)
• Tell us about your experience of leading a digital communications team? (400 words max)
• Tell us about your experience of creating and implementing a digital strategy within an organisation to engage a large audience. Please be clear about how you measured your success? (400 words max)

Interview Process

Shortlisted candidates will be sent a technical task to complete before the interview. Interviews will take place from the week commencing 20th April 2026

PLEASE NOTE: We do not sponsor work permits and you will be required to provide proof of your eligibility to work in the UK. 

Benefits Include

• £1,000 professional development budget annually
• 28 days holiday plus Bank Holidays
• Employee Assistance Programme – 24hr phone line for free confidential support
• Volunteering days - 4 half days per year
• Death in service - 4 times annual salary
• Flexible hours. Core office hours 10am – 4pm
• Financial support including travel and hardship loans
• Employer contributed pension of 5%.

Personal Data

Your personal data will be shared for the purposes of the recruitment exercise. This includes our HR team, interviewers (who may include other partners in the project and independent advisors), relevant team managers and our IT service provider if access to the data is necessary for performance of their roles. We do not share your data with other third parties, unless your application for employment is successful, and we make you an offer of employment. We will then share your data with former employers to obtain references for you. We do not transfer your data outside the European Economic Area.

The Gurkha Welfare Trust provides vital support to Gurkha veterans, their families and communities in Nepal. We have been working in Nepal for over 50 years, delivering essential financial and medical aid to Gurkha veterans and widows, and working with local communities to provide access to clean water and education. We also build earthquake-resilient homes for our most vulnerable pensioners.

This role’s primary responsibilities will be as follows:

 1. Develop and implement the Trust’s Individual Giving acquisition strategy across regular giving, one‑off donors, mid‑value supporters, and legacy pledgers, in collaboration with the Head of Fundraising & Communications.

2. Lead the planning and management of the annual acquisition budget, ensuring income and expenditure forecasts are accurate and regularly monitored.

3. Deliver integrated, supporter‑focused campaigns across direct mail, TV, door‑drop, inserts, press, telephone fundraising, and digital channels, ensuring activity meets agreed targets, deadlines, and quality standards.

4. Work with the Database Manager and external partners to ensure accurate data selection, segmentation, and fulfilment for all campaigns.

5. Monitor donor behaviour and key performance indicators, including attrition, response rates, and ROI, and develop strategies to enhance retention and reactivate lapsed supporters.

6. Collaborate with creative and fundraising agencies to test, refine, and optimise campaign content, propositions, and targeting.

7. Ensure the highest standard of donor care, working closely with the Individual Giving (Stewardship & Retention) Manager, Database Manager, and fulfilment providers to deliver a consistent and positive supporter experience.

8. Strengthen the regular‑giving acquisition proposition, identifying growth opportunities and mitigating donor attrition.

9. Maximise Gift Aid income by ensuring all acquisition activity includes appropriate prompts and compliance measures.

Support legacy marketing activity in partnership with the Legacy Administration team.

KEY SKILLS, QUALIFICATIONS AND KNOWLEDGE, AND PERSONAL ATTRIBUTES

Applicants for this position should be able to satisfy the following criteria:

Essential:

• Proven success in delivering Individual Giving or marketing campaigns that meet or exceed income targets.
• Strong project management skills and experience coordinating multi‑channel fundraising campaigns.
• Experience managing significant income and expenditure budgets.
• Ability to analyse campaign performance, interpret data, and produce clear, actionable reports.
• Strong creative judgement and ability to guide external agencies.
• Excellent communication skills, with a collaborative approach to working with colleagues, partners, and suppliers.
• Good understanding of fundraising regulation, Gift Aid, and data‑protection requirements.
• Strong numeracy skills and confidence working with financial and supporter datasets.
• Excellent attention to detail, written and verbal communication, and competent IT skills.
• A positive, proactive attitude and commitment to working as part of a supportive fundraising team.
• A genuine commitment to the values and mission of The Gurkha Welfare Trust.

Desirable:

• A relevant degree or recognised fundraising qualification (or equivalent practical experience).
• Extensive experience in an Individual Giving or similar fundraising role.
• Experience managing external agencies and overseeing creative, print, and production processes.
• Experience of mail or telephone acquisition campaigns and testing new fundraising channels.

Experience using CRM systems, particularly Access or similar platforms.

We are looking to recruit a Digital Marketing Manager to join our team based at either our London or Midlands site. You will join us on a full time, permanent basis. In return, you will receive a salary circa £38,000 to £42,000 per annum (dependent on location).

The Royal Air Force Museum is a national museum, a Government non-departmental public body (NDPB) and a registered charity, with two sister sites at London and Midlands. Our purpose is to share the RAF story, past, present and future – using the stories of its people and our collections in order to engage, inform and inspire. Our Vision is to inspire everyone with the RAF story – the people who shape it and its place in our lives.

We have two public sites (London and Midlands) and a stored collection (Stafford). Our trading company and active fundraising supplement Grant in Aid which comes through the Ministry of Defence.

The Royal Air Force Museum is a Carbon Literate organisation and as such promotes Carbon Literacy.

Purpose of the Digital Marketing Manager role:

We are looking for an experienced Digital Marketing professional to join our Marketing and Communications team, to lead on all aspects of digital marketing at the Royal Air Force Museum. You will be an important part of a closely-knit team that works collaboratively to deliver our goals.

The Digital Marketing Manager will drive the digital marketing strategy, working closely with the marketing team to deliver visitor and revenue targets, develop digital content and creative initiatives to build the RAF Museum brand, as well as playing a leading role in the development of new digital programmes, such as CRM and eCommerce initiatives.

This is a fantastic opportunity for someone with a passion for the potential of digital to lead and inspire, at an exciting time for the Museum as we deliver on the vision outlined in our Strategic Plan to 2030.

As a Digital Marketing Manager, you will have a variety of roles which will include:

• To support the Director of Visitor and Commerical Development in the development of the RAF Museum digital marketing and eCommerce Strategy. This commercially oriented strategy will build on the principles outlined in our Commercial Strategy and will focus on the development of the Museums digital business and in driving awareness and visits to the 3 RAF Museums.
• Set and deliver on annual and quarterly digital brand engagement and revenue targets across all online acquisition channels responsible for PPC, SEO, Display, Social Paid and Affiliates, ensuring KPI’s are met. You will play a key role in developing our e-commerce and CRM, and data strategy, while working closely with our Retail Team.
• Develop a digital marketing strategy in collaboration with the wider Marketing and Communications team, to bring to life the Museum’s annual brand marketing objectives. • Develop a digital performance report that highlights insights, results and recommendations across all key digital marketing and acquisition KPIs for all digital channels.
• Key responsibility for the development of the new RAF Museum website, in line with overall marketing objectives. This will consider the future integration of the Museum’s website, its ticketing platforms, its CRM system, its social media channels, and its online store.
• Effective management of new website, CRM system, and social media channels; through optimization, updating, and the production of engaging content that aligns with our brand to improve the site’s digital performance and KPIs

Regular travel between the Museum sites will be required.

Closing date for applications: 20th March 2026 11:59 pm
Interviews will take place on: 31st March 2026 or 1st April 2026 (dependent on location)

If you think you have what it takes and want to be part of this exciting journey, please visit the jobs page on our website for further information. Join us in delivering our purpose and achieving our vision, ensuring that the Royal Air Force's story continues to enrich and inspire current and future generations. We would love to hear from you!

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

We are delighted to be recruiting for a Digital Marketing Manager to attract new UK supporters and generate income for Mary’s Meals’ school meals programme through effective and inspiring marketing across digital channels.

This role primarily raises income (but also awareness) through performance marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus is on managing digital channels including Google & Bing Paid Search and Shopping, Google Grant, Meta, Display, YouTube, SEO and identifying emerging channels. Ensuring digital marketing complements other marketing activities as part of an integrated team approach is key.​

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. ​

The Digital Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement.

Key responsibilities

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.​

• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.​

• Direct line management of officers and volunteers as required. ​

• Manage agencies and freelancers as required.​

• Ensure activities follow fundraising and data regulations, and marketing best practice.​

• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.​

• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.​

• Maximise value from the Google Ad Grant, ensuring full utilisation within grant constraints while delivering measurable results.​

• Build performance-driven channel plans across Paid Search, Shopping, Meta, Display, Video, and SEO, aligned to acquisition and revenue targets.​

• Identify new growth channels for Mary’s Meals.​

• Set up, manage, and continuously optimise Paid Search and Shopping campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).

• Set up, manage, and continuously optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).​

• Deliver Display and YouTube campaigns via Google Ads, managing targeting, placements, and creative testing.​

• Monitor and optimise campaign structures, keyword performance, bidding strategies, and audience targeting to maximise revenue.​

• Lead the delivery of technical and content SEO initiatives to improve rankings and organic traffic.​

• Work with the Creative Communications team on agreed content and copywriting requirements for acquisition marketing activities. ​

• Track and report on key income metrics using GA4, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.​

• Set and report on KPI’s such as CPA, ROAS, CTR, conversion rate, and impression share.​

• Analyse data to identify trends, optimise campaigns, and deliver insights to inform wider marketing activity.​

• Test and refine messaging, ad formats, and landing pages through A/B and multivariate testing.​

• Contribute to oversight and performance of organic social media channels alongside the Supporter Marketing Manager, Supporter Experience Manager and Creative Communications Manager.​

• Work with designers and content creators to brief, review, and optimise assets (copy, creative, landing pages).​

• Collaborate with the Marketing, and wider Mary’s Meals teams to ensure campaigns support broader objectives.​

• Champion best practices in performance marketing across the organisation.

To apply for the role of Digital Marketing Manager based at Mary’s Meals UK, please follow instructions on the Charity Job website.

Applicants must hold full right to work in the UK.​

We welcome applications from candidates of all different backgrounds and identities to apply. We are committed to building an inclusive and diverse charity providing a supportive place for you to do the best and most rewarding work of your career. 

Applications for this role will close on Friday, 27 March.

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible. If you have any special requirements or adjustments before an interview, please let us know.

Yorkshire Wildlife Trust was established 80 years ago and today is one of the UK’s fastest growing charities for nature. We seek to appoint a Digital Marketing Officer to join the communications and public affairs team.

We are looking for a digital marketing expert to lead and boost engagement online, drive footfall to our visitor centres as well as events, and inspire more people across Yorkshire to choose a wilder life. 

This is a role in which you could make a world of difference, by bringing wild experiences to more people through colourful content and stories, leading to positive action for wildlife and driving recognition for our trusted brand. 

Close collaboration with colleagues across the Trust is essential, working with communication, engagement, reserve and visitor services colleagues to promote events, and a growing programme of wildlife-themed festivals and wildlife watching experiences. 

You will have experience of planning and delivering strategy to reach different audiences through channels, as well as creating or commissioning content that reaches audiences with impact. You will have an ability and interest in using analytics to help bring continuous learning and improvement to our activity. 

People tell us that the best thing about working at the Trust is the people and you’ll join a dedicated communications and public affairs team, in the growing fundraising and engagement directorate. 

Yorkshire is home to some of the UK’s most amazing wildlife and wild places but much of it is under growing pressure and facing an uncertain future. We are part of UK wide movement restoring nature, helping people take meaningful action and creating an inclusive society where nature matters. You will have an opportunity to truly make a difference in one of England’s largest regions, to inspire more people to notice, enjoy and take action for Yorkshire’s incredible wildlife and wild places.  

Join us at Community Integrated Care and help shape the future of social impact.

We’re looking for a Senior Communications and Marketing Manager to lead the marketing and communications of our specialist Partnerships and Communities function.

In this strategic position, you’ll join a specialist team that designs programmes that transform lives and challenge inequality, collaborating with iconic brands, innovators, and influential public figures. This is a unique opportunity to drive campaigns, projects and partnerships that create societal change.

This is a full-time permanent role with national travel and regular / weekly presence required in our head office in Widnes, so the ideal candidate will be based within an hour’s commute of Widnes.

What is "The Deal" for you?

• Transformative work: You’ll work with our portfolio of exceptional partners, including British Cycling, Rugby Football League, Lawn Tennis Association and RSPB, and high-profile brands and public figures, in a team that have been named ‘Care Innovators Of The Year’.
• Flexibility: Work your 37.5 hours over 4 days and enjoy a long weekend, or split the hours over 5 days to accommodate your other commitments. You can work from home, or from our head office in Widnes, or a flex between the two (there is a requirement to travel to our head office at least once a week).
• Development: We'll work with you to develop your career, in an incredible role where you’ll build skills and experience working with exceptional people and brands.
• Pension and benefits: contributory pension scheme, retail discounts, holiday discounts, cycle to work scheme and travel discounts through our benefits app.
• Best Lives Possible: You'll be working for an award-winning charity that is dedicated to ensuring that people who draw on social care can live the Best Life Possible.

You’ll take ownership of the communications and marketing requirements for our Partnerships and Communities portfolio, ensuring every project has a clear, impactful marketing strategy. From developing inclusive campaigns and activations, to building new relationships, products and partnerships, you’ll be at the heart of promoting our work and growing our influence.

You’ll work in close collaboration with our award-winning Communications and Marketing function to ensure your strategies align with, and complement, our overarching communications strategy, vision and corporate brand. By coordinating with our PR, Social Media, and Marketing teams, you’ll drive consistency and cohesion through the Partnerships and Communities programmes, helping us amplify our message and strengthen our impact.

Key Focus Areas

• Supporting partnership, funding and supporter growth and retention by working with the Partnerships Development Manager to develop partnership strategies and materials (e.g., pitches, proposals, content, impact reporting), and track/evaluate partnership activity to evidence impact and attract new support.
• Commissioning and managing the creation of accessible and effective assets (e.g. presentations, toolkits, social content, video) that are used in the delivery and implementation of a wide variety of programmes and campaigns, across diverse themes. This will involve close collaboration with the Senior Programmes Design Manager and our partners.
• Developing and overseeing integrated marketing and communications plans for the programmes and campaigns – considering objectives, audiences, channels, timelines and KPIs - in close collaboration with Community Integrated Care’s in-house internal and external Marketing and Communications team and operational colleagues, and our partners, to ensure that we reach and empower our target audiences.
• Identifying, delivering and collaborating on profile-raising activations with partners (e.g., events, co-branded campaigns, ambassador activity, PR opportunities) that celebrate the charity, extend reach, and support a more inclusive society, working with Community Integrated Care’s external communications team – including PR and Media, Social Media, Policy & Public Affairs and Design specialists.

Our Ideal candidate:

• Degree-qualified in Marketing, Communications, or related field.
• Proven experience in content creation, media relations, and digital marketing.
• Strong track record in strategy design, project management, and inclusive marketing.
• Skilled in copywriting, data analysis, and creating engaging presentations.
• A creative, detail-focused professional who thrives in a fast-paced environment.
• Passionate about social inclusion, community development, and making a positive impact.

Why join us?

• Be part of a charity that’s changing lives through innovative social impact programmes.
• Work on high-profile campaigns with partners, ambassadors, and influencers.
• Enjoy opportunities for professional growth, coaching, and development.
• Make a tangible difference in communities across England and Scotland.

Ready to lead impactful campaigns and help us create a better world?

Apply today and be part of something extraordinary.

Please note, if you are interested in this role, we welcome your application as soon as possible! Depending on the volume of applications received, the vacancy may be closed before the expected advertising end date.

We’re really proud to be a Hive HR Employee Voice Certified organisation, a recognition that confirms our commitment to creating a culture where our colleagues are not only encouraged to share their thoughts, but where this feedback is actively sought and acted upon to drive positive change at every level.

In our 2025 Colleague Engagement Survey, 59% (nearly 3,800) of our people shared their feedback and insights, giving us an incredible Employee Net Promoter Score of +34.

The Employee Net Promoter Score is a measure of how willing our colleagues are to recommend us as a good place to work to their loved ones – and a score of +34 is considered a Very Good score when compared to global benchmarks set by hundreds of other organisations. 

Operating as a blended role across the Membership and Marketing and Communications teams, this role will support the day-to-day membership and digital communication functions of the NI.

This role is responsible for membership administration and digital communications including processing and onboarding new members to managing ongoing renewals and maintaining the membership database, managing the delivery of Lunch & Learn sessions, Drop-In sessions and a range of themed technical and non-technical webinars, supporting HQ conferences and managing digital communications, member feedback and related marketing activity that underpins effective member engagement.

This role is critical in ensuring that members receive excellent customer service, timely communication, and accurate information about the institute’s services and benefits to support the organisation’s mission to engage and retain members, ensuring they receive value from their membership and are satisfied with their experience.

This is an excellent opportunity for someone with strong organisational, attention to detail, digital and communications skills with proficiency in database management and who enjoys building connections, creating engaging content, turning feedback into action.

Key Responsibilities:

Membership Administration

· Support the renewals process to ensure prompt collection of membership subscriptions including conducting follow-up campaigns to minimise lapsers. 

· Manage correspondence related to the onboarding process including preparing and sending membership welcome emails, and other communications as appropriate.

· Manage the Membership inbox responding to queries and assigning emails to colleagues or others as necessary.

· Support with the administration of Organisational Members including processing new members, issuing invoices and any other tasks as required.

· Assist with the development and implementation of new membership strategies.

· Other tasks to support the Membership and Business Development Director and Membership Manager as necessary.

Member Engagement and Digital Events

· Coordinate and deliver a structured programme of online events, including:

- Lunch & Learn sessions

- Drop-in member forums

- Themed webinar series covering both technical and non-technical topics

· Manage all webinar logistics, including registration, hosting, and post-event communications.

· Work closely with the Communities Officer and regional branches to promote local and regional events.

· Gather and analyse event feedback and attendance data to evaluate engagement levels and member satisfaction.

Digital Marketing & Communications

· Plan and deliver targeted marketing campaigns to promote membership activities, including a monthly member-focused email highlighting benefits such as mentoring, e-learning, and events.

· Create engaging and relevant content for the NI website, newsletters, and social media channels (e.g. LinkedIn).

· Develop promotional materials and manage a central events calendar to ensure consistent and timely communications.

· Monitor the Communications inbox responding to requests and assigning emails to colleagues or others as necessary

· Collaborate with the Membership and Business Development Director and Marketing and Communications Manager to assist with any other membership recruitment initiatives and campaigns as required.

Data Management & Reporting

• Maintain and regularly cleanse the membership database to ensure all records are accurate and up to date relating to membership and marketing.
• Generate and manage Nuclear Future mailing lists as required.
• Produce analytical reports on membership growth, retention, and engagement.
• Collect, analyse, and present member feedback from surveys and event participation.
• Deliver quarterly reports highlighting engagement trends and insights.
• Apply both quantitative and qualitative data to inform and shape future engagement strategies.
• Ensure full compliance with data protection regulations (e.g., GDPR).

Customer Service

· Serve as a point of contact for current and potential members, answering enquiries via phone, email, and online.

· Provide information about membership benefits, policies, and procedures.

· Resolve membership-related issues or concerns in a timely and professional manner.

General

· Liaise with suppliers and partners where needed to deliver promotional or event materials.

· Support other NI operational activities as required.

Experience and Skills

Essential Experience

· 2–3 years’ experience in membership administration, customer service, event co-ordination or marketing or a similar administrative role, ideally within a non-profit, association, or professional membership organisation.

· Proficient in using CRM or membership management systems, including database management, reporting.

· Experience in administering membership or customer renewals processes.

· Ability to deliver high-quality customer service in a professional environment.

· Ability to write compelling promotional copy.

· Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and experience using digital engagement and event tools such as Eventbrite, Cvent, Mailchimp, LinkedIn, and Microsoft Teams.

· Confident in handling data, analysing information, and producing clear, accurate reports.

Desirable Experience

• Experience in developing and delivering membership recruitment initiatives and campaigns.
• Experience in analysing member feedback and engagement data.
• Experience working with digital design tools such as Canva.
• Experience working with and supporting volunteer networks or regional teams.

Skills

· Strong organisational and multitasking skills, with a proven ability to manage multiple priorities and meet deadlines.

· Excellent written and verbal communication skills, with a high level of attention to detail.

· Proactive and adaptable, able to work effectively both independently and collaboratively as part of a team.

· Strong problem-solving skills, with the ability to handle member enquiries and concerns professionally and diplomatically.

Personal Attributes:

• Strong interpersonal skills and a customer-oriented mindset.
• Ability to remain calm under pressure and manage multiple tasks effectively.
• A proactive approach to problem-solving and initiative to improve processes.
• High degree of professionalism, confidentiality, and ethical standards.

Location

This role will mainly involve remote working, with occasional travel to events, meetings or conferences (approximately one to two days per month).

Reporting to

Membership and Business Development Director and Marketing and Communications Manager

Anticipated interview dates: 27-29 April

Working as part of the Sales and Marketing team, you will help plan, deliver and evaluate campaigns that promote nasen membership, nasen Academy and the organisation’s wider programmes and events.

Digital Marketing & Communications Executive
Salary: £29,831.56 per annum
Hours: Full time (Part time will be considered)
Location: Hybrid working arrangement - home working & Tamworth Office (2 days per week)
Contract Type: Permanent

Are you a creative and organised digital marketing professional with a passion for engaging audiences and making a real difference? Do you thrive in a fast-paced, collaborative environment and enjoy using digital channels to connect people with meaningful opportunities? If so, we’d love to hear from you.

nasen is looking for a proactive and enthusiastic Digital Marketing & Communications Executive to join our Sales and Marketing team. In this role, you will help deliver targeted digital campaigns that grow nasen membership, promote nasen Academy and support the organisation’s wider programmes and events. You will play a key role in planning and delivering email campaigns, social media activity, website updates and digital content that strengthens engagement across the SEND sector.

Your work will be instrumental in expanding nasen’s digital reach, increasing engagement with our services and supporting the continued growth of our membership and professional learning offer.

This is a full time role, the successful candidate will work within our hybrid working policy, with a blend of home working and office time in Tamworth.

About You

nasen is the National Association for Special Educational Needs – a charitable organisation that exists to support and champion those working with, and for, children and young people with SEND and learning differences.  

We seek to ensure that all education practitioners across early years, schools, post-16 and wider settings are equipped to understand, identify and support those with SEND and learning differences, and provide Continuing Professional Development (CPD), resources, advice, information and much more to enable all staff to meet the needs of all their learners.  

nasen brings organisations together, whether locally or nationally, to share practice, shape solutions. Our priorities are those that matter to the education and SEND sector, drawing on our direct engagement with practitioners, school leaders, SENCOs, local authorities and hearing from the lived experience of children and young people.  

About the role

In this role, you will support the delivery of nasen’s digital marketing and communications activity across a range of channels and platforms. Working as part of the Sales and Marketing team, you will help plan, deliver and evaluate campaigns that promote nasen membership, nasen Academy and the organisation’s wider programmes and events.

You will contribute to email marketing, social media activity, website content and digital campaigns, ensuring communications are engaging, accessible and aligned with nasen’s brand and strategic priorities. The role also involves working collaboratively with colleagues across the organisation to ensure marketing activity supports audience engagement, membership growth and the continued development of nasen’s services.

Employee Benefits 

• 30 days annual leave per year, pro-rata for part-time  
• Christmas Closure - additional to annual leave allowance
• Hybrid working (policy available on request) 
• 8% employer contribution pension. 
• Flexible start and finish time, Friday early closure
• Employee Assistance Scheme  
• Life Insurance Policy x3 of your salary
• Cycle to Work Scheme available  

Closing Date: 14th April 2026
We will be reviewing applications as they come in. We reserve the right to close recruitment earlier than this date if we receive sufficient quality applicants. 
Interviews are expected to take place the week beginning 5th May.

Please note that applicants must have the legal right to work in the UK.

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

Equality, Diversity and Inclusion 

We aim to be an inclusive employer – let us know if you have any access requirements for the recruitment process. We are happy to offer interviews online or in person. The interview process will include a conversation with prepared questions.

No agencies please.

Role Purpose

To lead Trussell’s email and marketing CRM strategy and digital projects by creating insight‑led, compliant, and engaging digital communications and journeys that bring our story to life and drive programme outcomes.

This role is part of the Together with Trussell programme, the goal of which is to build stronger connections with our supporters, partners and donors to increase funding, campaigning, and other forms of support for our work.  As a member of an enabling programme, this role is focused on the successful delivery of the Together with Trussell programme outcomes, which underpin and enable the outcomes of our 5 external programmes – together contributing to the fulfilment of our long-term vision of a UK without the need for food banks.

Key Responsibilities

Email and CRM marketing

· Lead the design, content development and delivery of Trussell's email programme and related projects, optimising workflows, journeys and alignment with our audience strategy to deliver organisational goals.

Product leadership

· Overall product leadership of our customer marketing platform, Marketing Cloud, ensuring data models and digital ecosystem are optimised and compliant with data privacy laws and industry standards, protecting supporter data from cyber threats.

Analysis and insight and performance

· Implement digital tracking, attribution and measurement in line with established UTM governance and tagging standards to enable accurate tracking and optimisation.  Lead the supporter data function, ensuring accuracy and compliance of supporter data, working with business system teams to ensure reporting enables actionable decision making. 

Consultancy and stakeholder management

· Act as an expert inhouse consultant for programme teams providing advice and guidance to embed best practice, accessibility and innovation in digital communications, driving continuous improvement.

Digital marketing project management

· Lead digital marketing projects that deliver continuous improvement and compliance driving improved engagement with our audiences and programme outcomes.

Person Specification

Core Knowledge

· Deep understanding of CRM, CDP and marketing automation platforms. Experience of Salesforce and Marketing Cloud would be an advantage.

· Management of multiple audience-focused email marketing programmes with complex segmentations and competing priorities

· Excellent understanding of email copy and content best practice

· Excellent understanding of accessibility and legal regulations for email marketing, including the Data Protection Act and UK GDPR and accessibility best practice

· Strong understanding of digital measurement, including tracking, attribution and analytics methodologies and summarising insights to inform decision making.

Essential Skills

• Data analysis and converting this to actionable strategies
• Excellent stakeholder management and relationship building skills
• Able to influence decisions, demonstrates collaborative approach
• Ability to think strategically and practically deliver
• Excellent ability to co-ordinate a variety of projects simultaneously in a multi-stakeholder environment

· Problem solving approach, giving strategic direction

· Process review and improvement skills

Key Experience

• Leading and delivering digital projects and outcomes
• Leading email strategy and function
• Ensuring best practice and compliance
• Performance measurement and reporting skills
• Team leadership
• Managing relationships with suppliers and agencies

This role sits at the heart of Operation Smile UK’s five-year strategy to deliver transformational growth across all income streams. As Senior Lead - Acquisition and Digital Fundraising, you will be instrumental in delivering on three of our four core strategic priorities:

1. Build Regular Giving – laying the foundation for higher long-term value and stronger ROI across acquisition channels.
2. Drive All Donors to Legacy – recruiting quality donors who have the potential value to feed into legacy and long-term giving goals.
3. Maximise Growth Through Digital Fundraising Integration – leading the expansion and optimisation of digital acquisition within a cohesive fundraising strategy

The Senior Lead - Acquisition & Digital Fundraising role is responsible for delivering Operation Smile UK’s strategic individual giving acquisition programme. This role is key to driving income growth and expanding our supporter base across multiple channels, including digital, DRTV, dialogue fundraising and print.

You will lead the strategy, planning, delivery and evaluation of acquisition campaigns, including the onboarding process, with full accountability for managing significant budgets, agency partnerships and performance metrics. This is a senior, hands-on role suited to an experienced acquisition fundraiser with strong commercial acumen and a data-driven mindset.

Key Responsibilities

Strategic Campaign Leadership

• Develop and implement the multi-channel acquisition strategy, aligned with income targets and supporter growth objectives.
• Lead on the planning and delivery of campaigns across direct dialogue, digital, DRTV, and print channels.
• Lead on the planning and delivery of the onboarding process for all new recruits.
• Monitor and report on campaign performance, providing insight-driven recommendations to optimise results.
• Drive testing and innovation to expand existing channels and introduce new ones within acceptable risk and return parameters.

Budget Ownership & Performance Monitoring

• Take full responsibility for acquisition budget management, income forecasting and cost control.
• Set, monitor, and evaluate key performance indicators (KPIs), reporting against ROI, CPA, and long-term value across all acquisition channels.
• Collaborate with the Senior Database Manager and the Director of Data and Technology to develop and maintain performance dashboards (e.g., Power BI) and support strategic data analysis, including both short-term and long-term channel performance evaluation.

Agency & Partner Management

• Manage day-to-day relationships with external fundraising and creative partners.
• Lead briefings, content sourcing, agent training, stakeholder approvals, and quality assurance processes.
• Negotiate contracts and hold suppliers accountable for delivery and performance.

Cross-Team and Market Integration

• Represent the acquisition programme in cross-functional planning meetings and contribute to a unified team culture focused on strategic delivery.
• Deliver and optimise the onboarding and conversion programme for new donors.
• Develop CRO strategies and implement with support from the Communications team, whilst supporting the enhancement of web development
• Ensure consistent campaign integration across touchpoints and maximise thematic/creative cohesion, working in collaboration with the Senior Communications Manager to lead and develop the creative and content strategy for acquisition.
• Act as a key liaison with colleagues across Operation Smile global markets, sharing insights and exploring opportunities to align strategy, co-develop creative, or pilot cross-market initiatives.

Compliance, Risk & Best Practice

• Ensure all campaigns meet legal, ethical and data protection requirements (e.g., GDPR, Fundraising Regulator).
• Act as a key contributor to organisational risk assessments relating to income performance and supplier performance.
• Keep up to date with sector trends, innovations and benchmarks to maintain best practice.

Person Specification

Essential Experience

• Extensive experience (ideally 5+ years) in Individual Giving or fundraising acquisition roles.
• Proven success delivering multi-channel acquisition campaigns with strong ROI.
• Experience managing external agencies and suppliers to high-performance standards.
• Strong background in digital fundraising and paid media.
• Demonstrated experience managing and reporting on substantial acquisition budgets.

Skills & Attributes

• Strategic thinker with excellent campaign planning and execution skills.
• Highly numerate and confident using data for decision-making and optimisation.
• Strong project and stakeholder management abilities.
• Proactive, self-starting approach with high levels of ownership and accountability.
• Excellent communication and interpersonal skills, able to represent the organisation externally.

Desirable

• Understanding of retention and supporter journey optimisation.
• Familiarity with CRM and data system Donorfy.
• Experience with Power BI or other reporting tools.

First-round interviews are set for the week of 23rd March 2026. We strongly encourage early applications.

Disability Confident Committed Employer

We're a Disability Confident Committed employer, so we guarantee an interview to any disabled applicant who meets the minimum requirements for the job.

At Operation Smile UK, we value individuals based on their performance and potential. We're dedicated to creating a diverse and inclusive workplace that supports everyone's needs. We're happy to make reasonable adjustments throughout the application and employment process, and we particularly welcome applications from diverse backgrounds.

If you need this document in a different format, require any adjustments, or need help with your application, please contact us (further details contained within the job description).

Equality, Diversity & Inclusion

Operation Smile UK knows fundraising could better reflect the diverse backgrounds and experiences of the people the charity sector supports. If you don’t meet every requirement but believe your transferable skills align with the role, we encourage you to contact us for a conversation. 

We want our team to reflect the diversity of the communities we serve, offering equal opportunities to everyone, regardless of, age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

We celebrate diversity and encourage you to bring your authentic self to Operation Smile UK. We are committed to supporting all applicants and ensuring a fair hiring process. All appointments will be made solely on merit, and we are happy to make reasonable adjustments throughout the recruitment process.