Digital marketing officer jobs

Sales & Marketing Manager (Maternity cover)

Location: Kington, Herefordshire (On-site, with flexible/hybrid working)
Salary: £30,000- £35,000 per annum
Reporting to: Operations Director and Commercial Director
Governance: Monthly reporting to the Board of Directors

The Mission

To transform a 15‑acre rural site with an indoor pool into a thriving, financially sustainable sanctuary.
This role is central to delivering the commercial engine that makes the mission possible.

The Role Purpose

To deliver the 2026/27 Strategic Marketing Plan, with a clear focus on securing high-occupancy, whole-site bookings.

The role exists to achieve 29.4% annual occupancy, equivalent to 10,353 guest nights, primarily through profitable, multi-day group bookings across defined market segments.

Key Responsibilities

1. Revenue Generation and Lead Conversion

• Full House Equivalent (FHE) tracking:
  Manage the Breakeven Basket and deliver 103 full-site days per year
• Segmented value propositions:
  Lead and refine messaging for four core markets:
  Faith | Schools | Private Hire | Wellness
• Midweek profit growth:
  Target corporate retreats and “Work from Hotel” style bookings to maximise midweek utilisation

2. Digital and Channel Management

• OTA performance management:
  Oversee Airbnb and Booking dot com listings for The Stables, balancing commission risk against yield
• Direct booking conversion:
  Design and implement return-stay incentives to reduce reliance on third-party platforms
• Content and storytelling:
  Champion high-quality visual content (photo, video, social) to differentiate the venue from institutional competitors

3. Commercial Analysis and Yield

• TRevPAG growth:
  Drive an increase of £2+ per guest through secondary revenue streams, including tuck shop, pool hire, and additional meals
• Yield management support:
  Work with the Operations Director to apply Minimum Facility Fees and dynamic pricing during peak demand periods

4. Relationship and Community Management

• Church and mission-led partnerships:
  Protect near-cost stays where appropriate while identifying whole-site commercial opportunities to cross-subsidise them
• Under-capacity risk reduction:
  Actively minimise bookings below 70% occupancy in The Stables to prevent net losses

5. Duty Manager Responsibilities

• Participate in the senior Duty Manager rota, providing out-of-hours leadership for residential groups
• Act as the primary on-call contact, including:
  • Guest check-ins
  • Site security
  • Emergency response (fire and pool safety)
  • Maintaining a warm, “home from home” hospitality experience

Performance Indicators (KPIs)

• Primary KPI:
  Achievement of 103 Full House Equivalent (FHE) days
• Secondary KPI:
  15% conversion of OTA guests to direct bookers
• Tertiary KPI:
  Average TRevPAG uplift of £2.00+ per guest

The Ideal Candidate

Experience

• Experience within UK group residential, hospitality, or charity trading environments (highly desirable)
• Proven management of Online Travel Agencies such as Airbnb and Booking dot com
• Demonstrated success converting third-party bookings into direct relationships
• B2B and group sales experience, ideally across:
  • Primary and junior schools
  • Church or faith-based organisations
  • Retreat leaders and wellness facilitators
• Experience operating within high fixed-cost or “daily burn” financial models

Skills and Capabilities

• Yield and pricing strategy, including dynamic pricing and midweek offers
• Strong analytical ability, confident working with metrics such as FHE and TRevPAG
• Content marketing and visual storytelling (video, photography, social media)
• SEO and digital strategy, including niche and regional search terms
• CRM thinking and lead nurture processes for cyclical and repeat bookings

Benefits and What Makes This Role Different

• A genuine strategic mandate:
  This is not a social media posting role. You will deliver Phase 3 of a defined commercial roadmap.
• A unique asset base:
  15 acres of countryside plus a highly sought-after indoor pool
• Commercial autonomy:
  Ownership of the TRevPAG agenda, with freedom to create new revenue streams
• Flexible working:
  While site presence is essential for storytelling and relationships, the role supports modern hybrid working.

Dunfield House is operated by Dunfield House Ltd, governed by The Dunfield Charity, and owned by Community of Christ.

The Communications Department inspires, informs and engages the public by showcasing Alzheimer’s Research UK’s mission, impact and scientific progress across all channels. We lead the charity’s media and strategic communications activity, ensuring clear, accurate and compelling storytelling that supports research, fundraising and organisational priorities. The Strategic Communications Officer will be part of the Corporate Communications team – one of several specialist teams in the wider Department.

The Strategic Communications Officer will play an important role in delivering high‑quality campaign and communications activity that supports ARUK’s strategic goals. Reporting to the Corporate Communications Manager, this individual will mainly work collaboratively with colleagues across Brand and Strategic Marketing on our big impact campaigns, as well as supporting the corporate communications team when capacity requires – this could be working with the CEO office, Fundraising or filling a need from the wider team.

The role holder will help to coordinate campaign workflows, gather accurate information, and support the delivery of integrated communications activity. The Strategic Communications Officer will contribute to the smooth running of campaigns by maintaining organised processes, supporting planning and reporting, and helping to produce content that strengthens understanding of dementia and the urgent need for research. The postholder will also help to create engaging, accessible content for cross‑channel campaigns and ensure that messaging is consistent, evidence‑based and aligned with organisational priorities.

Projects to own and drive forward include World Alzheimer’s Month, the Christmas campaign, and other key organisational priorities.

Key Responsibilities:

Delivery & Production

· Support the research and production of campaigns and projects, including the World Alzheimer’s Month, Christmas campaigns and other Brand activity.

· Support on development of communication plans and materials for supporter‑facing activities and campaigns. 

· Write, edit and proof content for campaigns and projects ensuring accuracy and narrative alignment.

· Prepare, write, pitch and issue media stories to generate coverage for our initiatives and campaigns.

Research & Information Support

· Monitor external trends and sector‑relevant topics to inform content and news planning.

Cross‑Team Support & Collaboration

· Work collaboratively with the Brand team, as well as the wider communications teams on shared projects.

· Support internal communications and the social media team for priority campaigns and strategic projects.

· Build strong relationships with internal stakeholders to understand content needs.

· Work closely with teams to ensure their content embodies Alzheimer’s Research UK tone of voice.

Administration, Planning & Coordination

· Provide project coordination support for major cross‑channel campaigns and key organisation publications.

· Maintain clear documentation ensuring campaign materials and project assets are well organised.

· Contribute to content calendars for news and campaigns.

· Manage external freelance support in peak periods.

Quality, Accuracy & Compliance

· Support continuous improvement by sharing campaign insights and recommending enhancements, including introducing repeatable process and templates.

· Champion equity, diversity and inclusion in all communications.

· Ensure clear, accurate and consistent messaging across all outputs.

What This Role Delivers

· Engaging, accessible cross‑channel campaign content that strengthens ARUK’s strategic communications.

· Improved coordination of major brand activity and strategic communications projects.

Knowledge, skills and experience needed:

· Experience in communications, campaigns, marketing or digital content roles.
Strong writing, editing and proofing skills with attention to detail.

· Experience producing content across multiple channels.
Ability to adapt complex topics into engaging communications.

· Experience supporting cross‑team partnerships or agencies.

· Strong organisational skills and ability to manage multiple deadlines and projects.

· Creative thinker with proactive, solutions‑focused approach.

· Collaborative, confident working across teams.

· Able to work independently with strong attention to detail.

· Confidence using digital tools, CMS platforms and MS Office.

· Enthusiastic about learning and communications best practice

Additional Information:

Ways of working:

As part of our Agile ways of working, you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £30,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 10th May 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

The Communications Department inspires, informs and engages the public by showcasing Alzheimer’s Research UK’s mission, impact and scientific progress across all channels. As part of this, the Content Team plays a vital role in creating clear, engaging and accessible materials that help audiences understand the importance of dementia research, the breakthroughs being made, and the change we are striving to achieve.

The Content Officer supports this work by producing accurate and engaging content that strengthens our story telling and supports our priorities. It contributes to the success of major campaigns. The role helps create a range of written, visual and multimedia materials that explain complex topics — including research, policy, partnerships and fundraising activity — in a compelling and accessible way.

Working collaboratively with colleagues across Policy, Corporate Partnerships, Brand, Strategic Marketing, Social Media, Digital and in the Communications team, the Content Officer ensures that content is aligned, consistent and impactful. The postholder also contributes to the smooth delivery of content production and publication processes, helping to maintain high standards and a coherent organisational narrative.

Key Responsibilities:

Delivery and production

· Develop high‑quality content across formats (e.g., explainers, briefings, blogs, supporter materials, video and digital assets) to support research, impact, policy and partnership storytelling.

· Produce accurate, engaging content for corporate and philanthropic partnerships, including supporter‑facing materials and impact stories.

· Contribute to major brand and campaign moments (e.g., World Alzheimer’s Month) through ideas, drafting and coordinated delivery.

· Develop multimedia assets — including infographics, short videos and visual explainers — by drafting briefs and supporting supplier liaison.

· Under the direction of the Content Manager, commission and manage external suppliers (e.g., designers, videographers, editors), ensuring briefs are clear and outputs meet ARUK’s brand, accessibility and quality standards.

Research and information support

· Gather and verify information from colleagues, partners and subject‑matter experts to ensure clarity and evidence‑based messaging.

· Translate complex information (e.g., research, policy or partnership updates) into clear, audience‑appropriate drafts and outlines.

· Support development of evergreen content frameworks and thematic content packages for campaigns and partnerships.

· Use audience insight and performance learnings to inform content development.

Cross‑Team collaboration

· Work collaboratively across Communications — including Social Media, Policy, Corporate Partnerships, Brand, Strategic Marketing, Research Communications and Digital — to meet shared content needs.

· Contribute content expertise into cross‑team planning to support integrated communications activity.

Administration, planning and coordination

· Maintain and update content across ARUK platforms (ResourceSpace, News & Views), ensuring information is accurate, current and well‑organised.

· Use SEO principles and performance data to shape content recommendations, working with the Content Manager and Metrics & Insights team to monitor KPIs and identify optimisation opportunities.

· Support improvements to content processes and workflows across the team.

· Assist with project coordination, helping manage timelines, track progress and support delivery within agreed budgets.

Quality, and tone  

· Ensure content is accurate, accessible and aligned with ARUK’s brand, tone of voice, editorial and ethical standards.

· Apply good judgement within defined areas of responsibility and ensure strong attention to detail.

What This Role Delivers

· High quality content that supports policy influence, corporate partnerships and integrated campaigns

· Clear, accessible information for supporters, partners and the public.

· Consistent content that strengthens the charity’s narrative across Policy, Corporate and Campaign channels.

· Effective collaboration with teams across Communications.

Knowledge, skills and experience needed:

· Experience producing written or multimedia content for digital channels.

· Experience developing content related to health, policy charity sector or corporate partnerships.

· Experience building and managing relationships with others. 

· Experience of briefing and managing external agencies on the delivery of projects. 

· An understanding of how to adapt content for different audiences and channels. 

· Educated to degree level or with relevant experience.

· Excellent writing, editing and content creation skills.

· Ability to communicate complex ideas simply and clearly e.g. policy topics, science or partnership activity – simply and clearly.

· Strong organisation, time management and prioritisation skills.

· Collaborative working style, with confidence engaging with internal teams and external partners.

· Proactive and improvement-focused, contributing ideas for content development.

· Sound judgement within defined areas of responsibility.

· Strong attention to accuracy and detail

Additional Information:

Ways of working:

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £31,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 10th May 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

About Us

BeyondAutism is a UK charity dedicated to ensuring autistic children and young adults access the education and support they need to thrive. Founded in 2000, we provide specialist services from Early Years through Post-19, alongside outreach, training, and national influence.

Our approach is rooted in understanding behaviour as communication. We champion individuality, independence, and ethical, person-centred support that improves quality of life.

The Role

We’re looking for a creative and organised Digital and Content Officer to help bring our work to life online.

You’ll work across teams to create, manage, and publish engaging digital content that showcases our impact, strengthens our brand, and supports our mission.

This is an ideal role for someone passionate about storytelling, digital marketing, and making a difference.

Key Responsibilities

Content Creation & Management

• Capture and create engaging content (videos, photos, stories) across services and teams
• Manage and organise digital assets (SharePoint)
• Ensure content reflects diversity and follows consent guidelines

Social Media

• Plan and publish content across Instagram, Facebook, LinkedIn, YouTube, and TikTok
• Create graphics and video content using tools like Canva or Adobe
• Monitor channels, respond to messages, and engage with audiences
• Track performance and optimise content using analytics

Digital Communications

• Write and send email campaigns
• Create and update website content
• Maintain consistent brand tone, style, and messaging

General

• Support safeguarding and adhere to all organisational policies
• Collaborate across teams and support wider digital projects

About You

Essential:

• Experience creating content for digital platforms (written, visual, video)
• Strong social media planning and management skills
• Excellent communication and copywriting skills
• Good eye for design and attention to detail
• Photography and/or videography skills
• Strong organisational skills and ability to manage multiple tasks
• Proactive, collaborative, and able to work independently

Desirable:

• Experience with Adobe Creative Suite, Canva, or CapCut
• Knowledge of SEO, analytics, and content strategy
• Experience with email marketing platforms
• Understanding of accessibility and GDPR
• Experience working in the charity sector

Benefits

• Competitive pension scheme (matched contributions)
• Hybrid and flexible working options
• Season ticket and cycle-to-work loans
• Ongoing professional development opportunities
• Employee Assistance Programme (24/7 support)
• Perkbox discounts and rewards
• Onsite counselling support
• Employee referral bonus (£400)
• Eye care vouchers

Additional Information

• Line Manager: Digital and Content Manager
• Probation Period: 6 months
• Safeguarding: Enhanced DBS required

BeyondAutism is an equal opportunities employer and is committed to safeguarding and promoting the welfare of children and young adults.

How to Apply

Please submit your CV and a cover letter outlining your suitability for the role.

The Senior Digital Content Officer plays a key role in shaping and delivering engaging, evidence-based digital content for young people, parents and carers. You will lead the planning, creation and continuous improvement of website content designed to support young people’s mental health and wellbeing. Working closely with colleagues across marketing, social media and youth engagement teams, you will help develop campaigns and content that increase reach, impact and engagement across web and digital channels.

You will conduct and use user research, analytics and insights from young people, parents and trusted adults to ensure our content meets real needs and reflects diverse experiences, particularly from marginalised and racialised communities. The role also involves managing the YoungMinds Bloggers Programme, coordinating written contributions, and supporting digital content across podcasts, video and campaigns.

You will maintain high standards of quality and accreditation, ensuring content remains evidence-based, accessible and aligned with trusted health information requirements. With strong digital expertise and strategic thinking, you will contribute to the long-term content strategy, helping to ensure our digital products continue to inspire, inform and support young people and those who care for them.

As Individual Giving Officer, you will plan and deliver compelling campaigns to engage with and drive action from existing supporters. 

You will work on a range of products in this crucial income stream including regular giving, cash and lottery. 

This is an exciting time for the Individual Giving team and as a vital member of our team, you’ll work to maximise the return on investment made by Maggie’s in this area and achieve significant growth in revenue income - ultimately to bring Maggie’s cancer care to everyone who needs us.

Please note that interviews will take place w/c 11th May in our Hammersmith office.

Please see the attached job description for further details.

The Digital Content Manager will lead the development and delivery of our website and digital content strategy, ensuring our digital channels play a central role in achieving our mission. This role manages a talented team of Senior Digital Content Officers and works closely with colleagues across communications, marketing, youth engagement, fundraising and beyond, to deliver impactful, user-focused content and campaigns.

You will oversee the ongoing evolution of the website, improving user journeys, accessibility, SEO and content performance. Working alongside the Product Manager and digital agency, you will help shape and deliver the website roadmap and vision. A key focus of the role is ensuring young people are active partners in our digital work, co-creating content and providing insights that shape our digital services and supportive content model.

You will also play a key role in the development of multi-channel campaigns to expand our reach, particularly among Black and minoritised young people, and ensure the organisation has the skills and tools needed to deliver effective digital communications. Through strong leadership, data-driven decision-making and strategic thinking, you will help maximise the reach, quality and impact of our digital offer.

Little Village makes a big difference to families with babies and young children living in poverty across London. Via its network of baby banks and partners such as Family Hubs, community organisations and all of London’s maternity units, the charity passes on pre-loved goods from one family to another – clothes, toys and equipment – so that many more children have the essential things they need to thrive.

Families are supported through welcoming hubs or home deliveries, and connected into a wider network of support in community settings, while Little Village also raises its voice to highlight the realities of child poverty.

Little Village is entering an exciting new phase as it approaches its 10-year milestone and prepares to launch its next strategy. QuarterFive are partneruing with Little Villag to find a Director of Fundraising, Marketing & Communications to play a central role in shaping its future – leading how the organisation grows income, strengthens its brand and amplifies its voice. Sitting on the Senior Leadership Team, you will lead a newly integrated fundraising, marketing and communications department, driving a cohesive, high-performing function and building on strong foundations to deliver a more strategic, scalable and insight-led approach.

With an income base with high potential for growth and particular strength in high-value fundraising, there is significant opportunity to grow and diversify income further, while also increasing visibility and influence at a time when public awareness of child poverty is rising.

We are looking for a strategic and hands-on leader with a track record in delivering income growth. You will be motivated by impact and excited to help drive Little Village’s next phase, strengthening long-term income and increasing its influence.

This role is home-based with regular travel to Little Village hubs across London. Core hours: 09:30-15:00. Weekly or fortnightly team and SLT meetings in London plus other meetings as needed.

As Director of Fundraising, Marketing & Communications, you will:

• Lead and deliver an integrated fundraising, marketing and communications strategy aligned to organisational priorities
• Set and achieve ambitious income targets across multiple streams, including high-value philanthropy and partnerships
• Develop a more structured, data-informed approach to fundraising, including pipelines, forecasting and performance management
• Oversee brand and communications, ensuring a clear, compelling and consistent narrative
• Build and steward relationships with major donors, partners and senior stakeholders
• Act as a senior ambassador, raising Little Village’s profile and influence
• Lead and develop a high-performing, collaborative team

Essential skills and experience:

• A strong track record of developing and delivering successful multi-stream fundraising strategies, weighted towards high value income streams including major donors, corporates, and trusts and foundations
• Proven success in securing significant and multi-year funding
• Experience leading and developing high-performing teams
• Exposure to or interest in mass fundraising
• Strong financial, forecasting and pipeline management skills
• Expertise in working with senior stakeholders/volunteers, ideally including reporting to Committees and Trustee boards
• A successful track record of involvement in launching, managing, and evaluating campaigns
• Strong understanding of brand management, digital engagement, and integrated campaigns across multiple channels
• Understanding of digital transformation, including CRM/data integration, marketing automation, and analytics
• A data-informed approach, with experience using insight and systems to drive performance
• Excellent influencing, relationship-building and storytelling skills

Desirable:

• Experience leading an integrated fundraising and communications function within a frontline charity
• Experience of using Beacon CRM
• Lived or personal experience of the issues faced by the families Little Village supports

Diversity and Inclusion:

Little Village operates in London, one of the most diverse cities in the world. The charity are working towards a goal where their team fully reflects that diversity and difference in lived experiences and strongly encourage applications from under-represented groups including: people from Black, Asian and Minority Ethnic backgrounds, LGBTQ+ people, people with disabilities, people with lived experience of poverty either personally or through family, experience of the care system, non-graduates and first-in-family graduates. As part of their commitment to fairer recruitment, all applications will be assessed without names and any protected characteristics.

As part of our commitment to increasing representation of people from Black, Asian and Minority Ethnic backgrounds, we are piloting a Guaranteed Interview Scheme (GIS) for this role, as a new approach to make our recruitment more equitable. If you identify as Black, Asian or other Minority Ethnic backgrounds and meet the essential criteria for the role, you can choose to opt in to the GIS. We will be aiming to offer everyone who opts into the scheme and meets the essential criteria a first stage interview/ assessment. See the applicant pack for further details.

Employee benefits include:

• 25 days per year annual leave plus bank holidays (pro rata for those working fewer than 35 hours per week)
• Team members are usually given time off between Christmas and New Year, which doesn’t come off your allowance
• Pension contributions matched by 3%
• A period of sick leave at full pay regardless of length of service
• Enhanced family friendly policies including Maternity, Paternity, Shared Parental Leave and Adoption pay, with a Fertility Policy designed to support employees during fertility investigations and treatment
• Death in Service benefit (x3 annual salary)
• Employee Assistance Programme
• Rewards Gateway and Tickets for Good

Legacy & In Memory Senior Marketing Officer

Contract type: Permanent, Full Time, 35 hours per week

Location: London, UK
UK hybrid working – a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.

Salary: £41,325 per annum with excellent benefits

*We offer competitive, market-aligned starting salaries. While most roles are offered at the advertised starting salary, we may adjust this in exceptional cases depending on a candidate’s experience, skills, and potential.

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us as the Legacy & In Memory Senior Marketing Officer, and your energy will help unlock people’s potential and create a fairer future.

About WaterAid

We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and suporters to make change happen.

About the team

The Legacy & In Memory (LIM) Marketing Team is responsible for increasing awareness and consideration for gifts in wills and/or an in memory gift. The team develop and deliver cross- funnel and multi-channel legacy consideration campaigns, supporter journeys and engage staff in the cross promotion of gifts in wills and in memory giving.

Our legacy income is growing, and the activities the LIM Marketing Team delivers is leading to long-term income growth to ensure that future generations around the world can change their lives with clean water.

About the role

As our Legacy & In Memory Senior Marketing Officer you will deliver a range of compelling communications to increase consideration for legacy giving and implement personalised stewardship journeys for our legacy and in memory supporters, as well as delivering engaging thank you events, and work closely with the Legacy & In Memory Marketing Manager to drive sustainable change.

In this role, you will:

• Plan, manage and execute print, email and digital campaigns across the marketing funnel to raise consideration for legacy giving
• Deliver exceptional stewardship, through personal communication journeys, for our Legacy and In Memory supporters
• Manage a legacy and high value supporter event programme
• Operate a rigorous test to learn methodology, regularly monitoring, evaluating and analysing campaigns
• Champion WaterAid’s commitment to equity, inclusion and safeguarding.

Requirements

To be successful, you will need:

• Proven experience in a direct marketing or supporter engagement role
• Proven experience in delivering and/or supporting on events
• Experience of developing and implementing supporter journeys across multiple channels
• A working style that reflects WaterAid’s values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation.

Although not essential, we’d prefer you to have:

• A recognised direct marketing qualification
• Experience of legacy or in memory fundraising
• Experience of working in the voluntary/ fundraising sector

Closing date: Applications close 12:00 PM UK time on Monday 11 May. Interviews are expected to take place week commencing 18 May.

How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter

Can I use Artificial Intelligence (AI) technology in my application?

At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre‑employment screening

To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.

Benefits

• 36 days’ holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days’ annual leave
• Employer pension contribution up to 10 %
• Flexible and hybrid working arrangements
• Season ticket loan
• Free annual eye tests
• ‘Give as you Earn’ charitable giving scheme
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
• Sabbaticals
• One paid volunteer day each year

As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.

These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.

Our People Promise

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal Opportunities

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.

Safeguarding

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).

Together, we’ll change the world through water.

Join us and be part of the change!

The Digital Marketing Manager is accountable for the delivery and performance of our website, email, SEO, PPC, paid-social and CRM marketing, ensuring all our digital channels are optimised for both awareness and income generation.

This is a hands-on role which will see you deliver key activity as well as lead a small team in prioritising and evaluating work across digital channels, using data and insight to inform decisions. To spearhead and champion our digital marketing transformation, you’ll need to be a results driven and experienced professional, who thrives in a fast-paced environment. Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives.
• Deliver and continually improve how we connect with our audiences, primarily through (but not limited to) strategic use of email, website management, SEO, PPC, paid social and CRM marketing.
• Identify opportunities to maximise online brand awareness, engagement and revenue generation.
• Track, analyse and report on digital performance metrics, owning KPIs for traffic, conversion, income and engagement, as well as providing actionable insights and data to improve and inform digital marketing effectiveness.
• Own website performance by managing content within the CMS, improving user journeys, implementing SEO best practices and using data and analytics to increase visibility, traffic and conversion rates.
• Plan, execute and optimise our paid advertising accounts, including Google Ads and paid social platforms (e.g. Meta), using A/B testing to ensure they are data-driven, cost efficient and deliver ROI and income.
• Lead and deliver email and CRM activity (including building campaigns, managing audiences, segmentation and automation), ensuring data, templates and journeys are optimised for engagement and conversion, using performance and insights to drive improvements.
• Embed a culture of data-driven decision making and bring visibility and transparency to digital marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity.
• Work closely with the Data team to ensure digital and data strategies align and data between digital channels is automated, accurate and can be reported on effectively.
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations and any other applicable legislation.

 

What we offer: 

• Flexible and hybrid working to support work-life balance 

• Generous annual leave entitlement with additional leave for long service  

• Enhanced sick pay 

• Enhanced Maternity Pay 

• Employee Assistance Program and Lifestyle Savings

• Free flu jabs 

• Cycle to work scheme 

• Charity events throughout the year 

• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 

• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

We will be interviewing for this role on 15th May at our Charity Office based in Birmingham City Centre.

Are you an experienced and talented communications professional looking for your next challenge? Are you excited to take on a pivotal role which will shape the future of a national charity working on a key social justice issue? Can you use your expertise and experience to raise awareness of hygiene poverty, the charity’s work and bring critical supporters and stakeholders onboard? If this sounds like you and you’re motivated by improving the lives of people across the UK, we’d love to hear from you. 

The Marketing and Communications Manager plays a key role in raising awareness of hygiene poverty and inspiring individuals and corporate partners to act in support of The Hygiene Bank’s mission. This role leads our communications strategy, creates compelling content, manages digital channels, secures regional and national media coverage for the charity, and supports national campaigns and events. You will have the opportunity to work with our exciting portfolio of corporate and brand partners, co-designing joint campaigns and initiatives, and positioning our communications to generate further support and income.You will also play an important role in our End Hygiene Poverty research and campaign partnership with the charity In Kind Direct. 

Working collaboratively across the organisation and with external partners, the postholder ensures our brand integrity and messaging is clear, ethical and impactful, helping to amplify the voices of those experiencing hygiene poverty and strengthen engagement with volunteers, community partners, supporters and the public who share our mission to end hygiene poverty. It is a varied, creative and meaningful role which sits at the heart of our work to ensure everyone has access to the hygiene essentials they need to feel clean, confident, and connected.

The charity is at a critical point in its development as we work to become a major national voice, working closely with others to drive significant change. Our people must be excited by the potential of what lies ahead, enjoy, and thrive in, change. 

KEY RESPONSIBILITIES 

1. Communications Plan and Implementation 

• Develop and implement the annual communications and marketing plan in collaboration with senior leadership. 

• Design communications which meet our objectives, with particular emphasis on raising awareness of hygiene poverty and the charity, securing the support we need and championing and celebrating our partners and stakeholders 

• Ensure communications are accurate, impactful, and aligned with The Hygiene Bank’s mission, values, tone of voice and brand guidelines. 

• Translate complex or sensitive issues related to hygiene poverty into accessible, compelling stories. 

• Provide strategic communications support across teams and projects, including leading on National Hygiene Week, our flagship annual event and our partnerships with leading national brands, such as Boots, Unilever and smol. 

• Provide communications support for our fundraising campaigns and optimise our calls to action across all media. 

• Uphold high ethical and inclusive standards in all messaging and ensure our communications conform with accessibility standards. 

2. Digital Strategy and Implementation 

• Lead digital planning and delivery across our website, email, social media and digital campaigns. 

• Manage digital advertising activity (e.g., paid social, Google Ads), ensuring strong ROI. 

• Lead on the development and maintenance of our website to maximised our impact with audiences, including using SEO and traffic metrics to inform improvements.

• Oversee analytics, reporting and insight‑driven optimisation, using this to guide the work of yourself and the Communications Officer. 

3. Content Creation 

• Produce high quality written, visual and multimedia content for a variety of platforms – including media communications, social media, presentations and speeches and communications collateral to support all our campaigns. 

• Create and update marketing collateral, including leaflets, posters and campaign toolkits. 

• Manage, create and edit supporter newsletters and email communications. 

• Commission and collaborate with designers, photographers and videographers and other external creative resources as required. 

• Develop and hold a library of high-quality creative assets and imagery which support our proposition and share with partners and volunteers as needed. 

4. Ambassadors and Influencers 

•  Build and nurture relationships with ambassadors, influencers and public supporters. 

•  Develop briefs, guidance and campaign plans for influencer activity. 

•  Ensure ambassador messaging aligns with organisational values and priorities. 

•  Identify opportunities to amplify diverse lived experiences and voices. 

5. Events 

• Plan and implement digital and in person events for THB audiences 

• Lead promotional activity for national and regional events, campaigns and awareness moments including those with our brand and corporate partners 

• Support branding and communications needs for in‑person and digital events. 

• Coordinate communications for key campaigns such as National Hygiene Week and major partnership launches. 

• Capture and produce event‑related content (photo, video, social). 

6. External Engagement and media 

• Act as the point person for our collaborative campaign with In Kind Direct (IKD) End Hygiene Poverty, coordinating joint activities and working closely with peers in the charity 

• Collaborate and work with our corporate partners to produce co-branded communications and collateral which protects the integrity of our brand and aligns with our partners. 

• Collaborate with sector organisations to amplify other campaigns and activities in pursuit of shared goals

• Support media relations through press releases, statements, case studies and briefing documents. 

• Work with our external broadcast agency to create compelling broadcast opportunities to amplify our messaging and campaigns 

• Secure local, regional and national coverage for the charity online, and in print 

• Represent The Hygiene Bank in external meetings, partnerships and sector collaborations. 

• Build relationships with community groups, corporate partners and volunteers. 

• Provide campaign assets and messaging for partners to support wider engagement. 

7. Data and Monitoring 

• Monitor communications performance using analytics tools. 

• Prepare monthly reports and recommendations based on performance data. 

• Maintain accurate records of communications outputs, engagement and media coverage. 

• Ensure GDPR‑compliant data handling and responsible content management. 

• Prepare an annual review of communications and learnings as input to future plans. 

8. Administration 

• Manage communications timelines, schedules and project documentation. 

• Coordinate with suppliers, agencies and freelancers, including managing budgets where required. 

• Oversee approval processes for communications materials. 

• Maintain organised filing systems and brand resources. 

9. Team 

• Work collaboratively across teams and with volunteers to support organisation‑wide communications needs. 

• Line manage the Communications Officer, empowering and championing them in their role 

• Provide guidance on messaging, brand use and digital best practice. 

• Adopt a ‘can do’ and responsive attitude to requests from team members. 

• Contribute to an inclusive, supportive and mission‑driven team culture. 

10. Internal Communications 

• Support internal newsletters, updates and team/trustee communications. 

• Working with relevant colleagues, ensure staff and volunteers have consistent, clear and accessible information. 

• Strengthen internal cohesion by supporting cross‑team information flow. 

PERSON SPECIFICATION 

With a strong alignment to The Hygiene Bank’s values, you will have: 

• Outstanding written communication skills across a variety of media, from crafting social media content to producing case studies. 

• A creative mindset, generating new and innovative ways to communicate our work. 

• An appetite for change and continuous learning and improvement. 

• Excellent organisational skills: self‑motivated, disciplined, able to work without close supervision. 

• Ability to work under pressure and manage multiple projects simultaneously. 

• Ability to represent the charity and its mission in a clear, emotive and factual way. 

• Strong interpersonal skills: able to build and nurture relationships with volunteers, corporate partners and community groups. 

• An enthusiastic, can‑do attitude; a self-starter and a team player with a flair for building relationships. 

This job description and person specification outlines the major components of the role but is not intended to be exhaustive. 

EXPERIENCE 

With a strong track record of roles in communications and/or marketing, you will be able to demonstrate:

• Proficiency in a range of communications tools, such as Canva, MailChimp, Wordpress, Google Adwords, Adobe, Microsoft Suites, Hootsuite, etc. 

• Strong copywriting skills for a variety of audiences and formats. 

• Ability to produce marketing and communications materials for multiple audiences across different platforms. 

• Ability to communicate effectively with diverse audiences and stakeholders. 

• Strong IT skills including CRM systems, PowerBI, social media channels, Wordpress, Google Analytics and related tools. 

Please note that applicants need to be resident in the UK and have the right to work in the UK. 

The Hygiene Bank is committed to promoting equality of opportunity and values diversity of culture among our staff and volunteers.  We actively welcome applications that will help increase the diversity of our workforce, welcoming applications from those with disabilities and from minority groups and from different backgrounds and experiences. 

How to apply 
Closing date: Thursday 30th April @9am. Please note that we are a small team and will be reviewing applications as they are received. To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.

Interview dates: from 8th- 15th May 2026

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