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Page 4 of 19
SW19, London
£30,000 per year
Permanent, Full-time
Job description

Digital Communications Officer

Closing date: Wednesday 23 October at 8:00am

Salary: £30,000 per annum

Contract: permanent

Location:  South Wimbledon (with travel to our services across South London)

Hours: 37.5 hours per week


As part of your employment package with us, we offer:

  • a competitive salary, comprehensive training and development programme,
  • 25 days annual leave plus bank holidays, increasing each year to 30 days annual leave plus bank holidays after 5 years 
  • option to buy or sell annual leave up to one week’s annual leave
  • a health cash plan providing cash back towards healthcare bills and other wellbeing benefits
  • occupational sick pay
  • contributory group pension scheme
  • free life assurance
  • cycle to work scheme and season ticket loans

Are you looking for an exciting, hands-on digital communications role in a small, ambitious team? Do you want your work to have real impact?

We are a leading London homelessness charity and are looking to step change our digital communications to help drive the development of our brand awareness and fundraising.

About you

We are looking for an excellent digital communicator with strong copywriting skills, demonstrable experience in website management, design capabilities, and an ability to drive our social media strategy.

The ideal candidate will bring experience and confidence in proactively creating engaging content and managing digital channels and will relish the opportunity to be hands on and drive this aspect of our work. 

They will be strategic-thinking, results focussed and have a strong ambition to raise our brand awareness, increase our engagement on social media, and increase our level of individual supports through digital.

We offer a competitive benefits package, flexible working and place a strong emphasis on career development.  You’ll be based in our fresh refurbished office in South Wimbledon, next to the tube station and 10 minutes’ walk from Wimbledon town centre and mainline station. We operate a modern working environment, including hot desking, flexi time and flexible working opportunities. This is an excellent opportunity to capitalise on our brand, untapped corporate markets and be supported to steer the direction of our fundraising and stakeholder engagement strategies, and develop your career.

About Evolve

Evolve is a leading homelessness charity in London, providing housing and support to over 2,000 people each year.  Our aim is to help children, young people and adults who are homeless or at risk of homelessness to become independent and resilient.  We believe in building on people’s strengths, aspirations and goals to help them break the cycle of homelessness.

We offer a programme of support tailored to meet people’s individual needs, including housing, employment and skills training, mentoring and counselling. We work with young parents and children at risk of exclusion to build the skills and resilience that can help prevent homelessness. We campaign to end street homelessness. We build affordable homes to help people move on to an independent life.


Digital Communications Officer

Role profile

Job Title:Digital Communications Officer

Department: Business Development

Reports to:Fundraising and Communications Manager

Salary: £30,000 per annum


Location: South Wimbledon 

Overall Aim

To work with the Fundraising and Communications Manager:

  • To drive our digital communications, manage our website, co-create and deliver our social media strategy, create content (video, photos, infographics),  scheduling and reporting, and external and internal e-newsletters
  • To develop compelling, quality written content that engages and increases audiences
  • To be marketing focussed and strategic-minded, results driven with the aim of raising our brand awareness and help increase social following and fundraising
  • To support on the creation and delivery of our Annual Report
  • To assist with the management of our internal website, Click
  • To be brand ambassador for Evolve, ensuring that all of our messaging and design is on brand and aligned with our values
  • To create design content on Photoshop or Canva for use across the website, social media and print materials
  • To manage our website’s SEO, Google Ads and analytics

Key Responsibilities

  • To work with the Fundraising and Communications Manager to implement our digital communications strategy.
  • Design and collate engaging content for all digital channels from written content to video, photos and infographics to drive our brand awareness and social following.
  • To manage our website (Wordpress), regularly reviewing and creating engaging new content, creating new campaign pages and other new tools and capabilities for campaigns.
  • Create engaging external e-newsletters, managing our mailing lists and reporting on open rates and click through rates.
  • To build and manage a library of media content to support campaigns and fundraising activities and represent the range of our services.
  • To be brand guardian, ensuring that external Communications are of a professional standard and consistent with Evolve’s values and brand, in compliance with policies and procedures, and recognised good practice. 
  • To be aware of and analyse market and digital trends and use these to inform delivery of communications and fundraising strategies.
  • To support colleagues across the organisation with any design needs or editing of internal booklets/printed materials/branded goods. 
  • To support on the creation and delivery of the online Annual Report and any other key marketing materials.


  • To deliver our digital strategy in order to raise our profile and levels of engagement. To keep abreast of effective marketing strategies and ensure we make full use of emerging technology/approaches/tools within social media.
  • To co-create an engaging social media and content strategy to drive following.
  • To proactively engage with audiences across social media channels, responding timely to comments and posts.
  • To lead on the digital elements of fundraising campaigns, including paid for advertising, with support from the Fundraising and Comms Manager and our external digital agency.
  • To report regularly on our digital performance including engagements, followings and other specific digital KPIs across the website and social media.
  • To manage our website, create new pages, add news, stories and content to keep it fresh and up to date.
  • To write and design our bi-monthly external newsletter, managing mailing lists and split testing marketing campaigns
  • To monitor, measure and analyse our digital channels to inform our digital strategy and ensure content is engaging, conveys our values, and increases our audiences and reach.
  • To manage the intranet and support colleagues with any technical difficulties with uploading content.
  • To write and design our internal e-newsletters.
  • Lead on improving our SEO, Google Ads and analytics.


  • To design visually attractive and engaging content across all channels.
  • To design content for any printed resources.

Printed Resources

  • To be responsible for the development of internal and external marketing materials, such as our Annual Report, People Plan and fundraising packs and ‘About Us’ leaflets.
  • To support colleagues with the design and editing of our internal customer newsletter and service newsletters.
  • To ensure continuity between online and print marketing assets and messages.


  • To be brand guardian, protecting our brand, logo and strapline within the organisation, ensuring colleagues know how to use the brand effectively and appropriately, in accordance with our brand guidelines.
  • To ensure external agencies and supporters using our logo follow our guidelines, checking that our name and strapline are used correctly, and messages about us are correct and in line with our key messages and tone of voice.


  • As a team, to occasionally provide administrative and logistical support for external, stakeholder and fundraising events, and on the day support in the delivery of events.
  • To liaise with teams organising events to ensure content and design for supporting materials are on message, and to promote events through appropriate channels.
  • To liaise with photographers, videographers and press to ensure maximum exposure for events, providing on the day support for logistics.

Management of external suppliers

  • To work with our digital, PR and design agencies and printers to ensure that they deliver on brief, on time and within budget, with support from the Fundraising and Communications Manager.

Further information

The postholder will be required:

  • To occasionally carry out any other duties as directed by the Fundraising and Communications Manager, Head of Business Development, Director of Business Development, Chief Executive or Board.
  • To work within charity legislation, and in accordance with Fundraising Regulation and GDPR guidance including our consent and privacy policy, across all communication and marketing activities.
  • To act in accordance with the aims of Evolve Housing + Support and promote and implement our Equal Opportunities Policy and other polices adopted by the Board.
  • To follow our policies and procedures, with particular attention to health and safety, equality and diversity and customer service excellence.
  • To further your development and knowledge you will be expected to attend training as necessary

This job description provides an indication of the roles and responsibilities for the post of Digital Communications Officer, but should not be construed as an exclusive list of the duties that the post holder may be asked to undertake.

Evolve reserves the right to amend this role profile as necessary, after consultation with the postholder, to reflect changes in or to the role.

Person Specification

Experience & qualifications

  • Demonstrable experience of good quality and effective copywriting for a variety of communicative platforms, particularly social media, website and email.
  • Experience of increasing supporter engagement through digital.
  • Demonstrable experience of using various digital platforms and emerging technologies for awareness raising and/or income generation.
  • Experience of developing engaging video content (desirable)
  • Experience of creating design work.
  • A relevant degree or other qualification would be an advantage


  • Understand the relevance of different marketing routes, including various digital platforms to engage with different audiences to be able to build a charity’s profile.
  • Understanding relationship management and the importance of consistency in message to engage different audiences.
  • Understanding of the audiences a charity needs to reach and how to do this creatively, working to a digital strategy and content strategy.
  • Understanding SEO and Google Analytics (desirable)


  • Use of emerging technology, particularly around digital and ability to harness these in order to meet aims. 
  • Ability to be proactive and reactive for online engagement with various audiences.
  • Is creative and resourceful- has great ideas and can implement them even in the context of limited charity resources. 
  • Ability to write engaging content, stories and messaging for a variety of stakeholders.
  • Excellent proof reading skills.
  • Excellent copy writing skills
  • Excellent communicator with great interpersonal and presentational skills.
  • Able to develop messaging relevant for influencing different audiences. Excellent interpersonal skills and ability to build relationships with customers and colleagues at all levels of the organisation.
  • Proficient use of  Word, Excel, Photoshop/Canva (desirable), Wordpress and database applications
  • Capable of delivering results to tight deadlines and under pressure. 

Personal style and behaviour

  • Dynamic and energetic personality with a high degree of personal drive, able to manage both proactive and reactive communications work.
  • Supports and co-operates fully with colleagues to meet current and future business needs and to promote collaboration.
  • A confident, independent and effective team worker, with ability to take own initiative.
  • Integrity and honesty, inspiring confidence and openness amongst colleagues.
  • Resilient, able to handle conflict and remain calm under pressure.
  • Flexible approach to work, including willingness to work outside normal office hours as required.
  • Target focused and driven.

Other requirements

  • Personal commitment to the corporate values, vision and objectives of Evolve Housing + Support and culture of continuous service improvement.
  • Commitment to quality, customer service, best practice and best value in all aspects of the organisation’s operations.
  • Commitment to customer involvement, and ability to involve customers in all aspects of the running of the organisation and where appropriate, in the delivery of communications and fundraising.
  • Commitment to continuing professional development.
  • Evidenced commitment to equality and diversity.
Additional documents
Job profile (.pdf)
Check commute
Starting Address
Mode of transport
Posted on: 04 October 2019
Closing date: 23 October 2019
Job ref: 3089DCO
Tags: Communications, PR,Digital
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