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Role Purpose
This role is at the heart of Child Bereavement UK’s identity, leading the strategy and delivery of our brand across the organisation to ensure we are recognised as the UK’s leading bereavement charity for children, young people and parents. You will champion our brand, supporting teams across all departments to apply it consistently, creatively and confidently, strengthening trust, recognition, and impact.
As the guardian of our brand, you will develop, protect, and embed our identity, ensuring all organisational output is clear, inclusive, and aligned with our values. You will also identify high-impact brand collaboration opportunities to enhance our reputation and drive recognition, building strong relationships both internally and externally to maximise our brand influence.
In this role, you will combine strategic vision with hands-on guidance, enabling teams to live our brand with confidence while positioning Child Bereavement UK as a bold, trusted, and inspiring voice in the sector.
Main Responsibilities
Brand strategy and positioning
· Lead the development and ongoing evolution of the Child Bereavement UK brand strategy, ensuring it is audience driven and reflects our purpose, values and strategic priorities.
· Collaborate with audiences to ensure brand components and their application are stakeholder evidenced and driven.
· Define and maintain clear brand positioning, messaging and tone of voice for key audiences.
· Conduct regular brand research and use insight and research to ensure the brand remains relevant, credible and distinctive.
Brand governance and quality
· Own, maintain and embed brand guidelines, ensuring consistent application across campaigns, communications, fundraising and digital activity.
· Organise, manage and proactively update the Child Bereavement UK brand asset and photo libraries by sourcing and organising new commissions.
· Provide advice, guidance and sign-off on high-profile or high-risk brand outputs.
· Support teams to use the brand well, balancing consistency with flexibility and creativity.
· Work closely with marketing, communications and fundraising colleagues to help shape campaign narratives, key messages and offer creative direction that align with brand principles.
· Ensure messaging and visual identity are aligned and coherent across channels.
· Contribute to creative briefs and support the development of compelling, audience-focused storytelling.
· Support the content and marketing teams with the development of branded content as required including but not limited to graphic design, filming, editing and copywriting.
Brand collaboration
· Identify, develop and nurture brand collaborations that strengthen awareness, credibility and reach, and align with the organisation’s purpose and values.
· Act as a brand advisor in discussions, ensuring opportunities are strategically aligned and reputationally sound.
· Work with colleagues to ensure brand collaborations are coherent, well-governed and mutually beneficial, with clear messaging and visual alignment.
· Support the development of collaboration narratives, co-branded materials and storytelling that reflect shared values and objectives.
Internal brand leadership
· Act as an internal champion for the brand, helping staff and volunteers understand and apply it in their day-to-day work.
· Deliver brand training, resources and guidance as needed.
· Create and deliver communications to ensure the brand is reflected consistently in how the organisation presents itself internally.
Design
· Own the creation and evolution of core evergreen brand assets, ensuring the Child Bereavement purpose, values, and visual identity are consistently and clearly expressed.
· Be the senior authority for design standards and frameworks.
· Support marketing colleagues to confidently create short-form, campaign, and project materials providing guidance, tools and access to approved freelance designers where needed.
· Focus brand design resource on high-value, long-term assets, avoiding unnecessary centralisation of short-term or one-off materials in order to reduce bottlenecks and keep work moving at pace.
· Manage and maintain relationships with approved design freelancers and agencies.
Insight, performance and reputation
· Monitor brand health, awareness and perception, using insight to inform decisions and improvements.
· Work closely with marketing and communications colleagues on reputation management and sensitive issues.
· Stay informed about sector trends, public expectations and best practice in brand management.
Collaboration & Stakeholder Engagement
· Work closely with the Directors of Marketing & Communications, Services & Service Transformation, and Income Generation to deliver strategic brand strategies.
· Foster strong cross-charity relationships to ensure coherent and consistent branded output and shared learning.
Person Specification
Essential
Experience & Knowledge
· A proven track record of success in leading and/or managing an organisation’s brand activity and maintaining a high-quality brand portfolio.
· Experience of communicating and implementing a brand across an organisation.
· Proven experience and confidence of brand guardianship and developing and implementing brand guidelines.
· The ability to lead, enthuse and inspire colleagues at all levels to be brand guardians and support brand and marketing activities.
· Strong understanding of how brand shows up across the full customer journey.
· Strong understanding of audience insight, segmentation and customer needs.
· The ability to provide clear, professional and well-reasoned brand feedback on a wide range of creative and content.
· Experience of collaborating with audiences to develop brand plans and assets.
· Experience of using insight, analytics, testing and research to develop and inform decision-making.
Skills
· Excellent verbal and written communication skills.
· Strong graphic design and video editing skills (e.g. Canva, Adobe, CapCut).
· Meticulous attention to detail.
· Ability to translate business goals into clear brand positioning and direction.
· Strong analytical thinking, using insight and data to inform decisions.
· Excellent creative judgement across visual identity, tone of voice and storytelling.
· Ability to brief, evaluate and elevate creative work.
· Strong project management skills and the ability to prioritise workload.
· Ability to manage multiple initiatives simultaneously.
· Ability to balance long-term brand building with short term performance needs.
· Ability to work collaboratively and bring colleagues on board a brand journey.
· Ability to demonstrate initiative and to work proactively and independently.
· Ability to work well under pressure.
Attributes & Values
· Compassion, emotional intelligence and ability to work respectfully with bereaved children, young people and families.
· Collaborative, approachable, and able to build trust across teams.
· Creative, innovative and proactive, with a solutions-focused, self-starter mindset.
· Customer-centric mindset, grounded in audience insight.
· Highly organised, resilient and able to work independently in a remote environment.
· Strong commitment to equity, diversity, inclusion and ethical storytelling, including amplifying lived experience safely and respectfully.
· Willingness to undertake relevant training and development opportunities.
· Willingness to work flexibly to meet organisational need.
· Ability to undertake periodic UK travel and represent the charity at meetings and events.
Desirable
· Previous experience in a Brand Lead or similar role.
· Experience working within the charity/third sector, particularly in bereavement, mental health or social care.
· Understanding of bereavement and the needs of bereaved children, young people and parents.
· Experience contributing to or leading the development of brand strategy including positioning, purpose and key messaging frameworks
· Experience leading a rebrand or major brand evolution including repositioning, visual identity refreshes or large-scale brand rollouts.
· Exposing adapted brand strategy across multi audiences.
· Knowledge of brand tracking, perception research and audience insight tools.
· Strong understanding of digital-first branding including expressing brands across digital products, platforms and social channels.
· Familiarity with CRM systems such as Salesforce.
Benefits
· 28 days’ holiday plus bank holidays (pro rata if applicable) with increase for long service.
· TOIL for our hours work.
· Contributory pension scheme.
· Company sick pay.
· Employee Assistance Programme.
· Life assurance.
· Training loans.
· Enhanced family friendly policies.
Recruitment Timetable
Application deadline: 6th July 2026 at midnight
We reserve the right to close the vacancy early if we receive a high number of applications for the role before the closing date.
Interviews
If you are progressed to an interview, you will be invited to attend a 1-hour competency-based interview on MS Teams with the Hiring Managers for the role. You may also be asked to complete an interview task, which will also be shared with you in advance.
Proposed interview dates: 20th and 21st July 2026.
Registered Charity 
51 - 100
The client requests no contact from agencies or media sales.
Thank you!
The Woodland Trust is looking for a Outreach Advisor to join our Central England Team. This 18-month fixed-term role offers an exciting opportunity to play a leading part in the successful delivery of the Woodland Trust’s MOREwoods and MOREhedges programmes. The successful postholder will provide expert advice on woodland creation across the region, helping to shape and grow a diverse portfolio of impactful projects.
A company vehicle will be provided for this role. Please note that out Company Vehicle Policy is also under review as part of our Job Families and Contract Review project, so the eligibility criteria therein are subject to change in due course.
The Role:
- Provide expert advice to farmers, land managers and landowners on farmland management, habitat creation, woodland establishment and agroforestry integration.
- Deliver woodland creation and management projects end-to-end, including on-the-ground implementation and technical support.
- Develop and deliver landscape-scale conservation projects in collaboration with farmers, landowners, businesses, local authorities and partner organisations.
- Secure and manage funding through agri-environment and woodland grant schemes (e.g. EWCO, MOREwoods and other external funding streams).
- Lead delivery of the MOREwoods scheme, guiding landowners through planning, application, planting and establishment phases.
- Build and maintain strong stakeholder relationships, representing the Woodland Trust professionally across a diverse range of audiences.
- Coordinate conservation programmes and manage consultants to ensure high-quality, cost-effective delivery aligned with organisational objectives.
- Manage projects, budgets and reporting processes, including producing high-quality reports, tracking progress and measuring impact.
- This is a homebased role, requiring regular travel to locations within the West and East Midlands landscape and surrounding areas, sometimes to remote locations. You would be expected to live within reasonable travelling distance of your area of responsibility. Occasional travel to regional offices and overnight stays will be required.
- This is a fixed term contract for 18 months
The Candidate:
- Experience working directly with farmers and landowners, building effective and trusted relationships across a range of farming systems.
- Practical experience of woodland and hedgerow creation and/or woodland management, with strong knowledge of establishment, early maintenance and relevant grant funding schemes.
- Proven project management skills, including planning, organising and delivering work to deadlines in a dynamic environment.
- Ability to work independently in a remote setting, while collaborating effectively as part of a geographically dispersed and cross-functional team.
- Strong stakeholder engagement skills, with the ability to represent an organisation professionally and build positive relationships both internally and externally.
- Technical competence in Microsoft Office and digital tools, including GIS and mapping systems for planning, data management and reporting.
- Knowledge of farming systems, agricultural policy, regulations and evolving grant schemes, alongside an understanding of agroforestry principles and application.
- Relevant experience or qualification in land management (or related field), including knowledge of funding streams and a full UK driving licence with willingness to travel.
Benefits and Wellbeing:
Joining our team means you’ll be a big part of tackling environmental and climate issues. We take good care of our staff, offering support and training opportunities. We also offer:
- Enhanced Employer Pension
- Life Assurance
- Flexible & Hybrid Working Options
- Generous Annual Leave - 25 Days Plus Bank Holidays (pro rata’d for part-time)
- Buy and Sell Holiday Scheme
- Enhanced Parental Pay
- Employee Assistance Programme
About Us:
The Woodland Trust is the UK’s largest woodland conservation charity. We want to see a world where trees and woods thrive for people and nature. The Trust engages and inspires people to make their difference tackling the nature and climate crisis helping protect, restore and create our vital woods and trees.
Our Commitment to Diversity and Inclusion:
To achieve our vision of a world where woods and trees thrive for people and nature, we need to better reflect society and the communities we work in. All people, no matter their background, identity, ability, or circumstance, should benefit from trees.
People of colour and disabled people are currently under-represented across the environment and conservation sector. If you identify as a person of colour and/or disabled, we particularly encourage you to apply. Please contact us to discuss any additional support or adjustments you may need to complete your application.
Application Advice:
For fairness we keep our candidates’ personal details hidden from the hiring managers, and we do not ask for your CV at application. Make sure that your Personal Statement clearly shows how your skills and knowledge link to the specifications in the job description and you share with us your passion for the role.
Acceptable Use - Artificial Intelligence (AI):
We understand that candidates may choose to use AI tools to support their job applications-for example, to help structure or edit written responses. We welcome the use of AI in this way, particularly where it helps improve accessibility, such as for neurodivergent applicants. However, we ask that any information submitted reflects your own experience, skills and understanding. During interviews, candidates are expected to respond independently without the use of AI tools.
Apply Now:
If you're ready to make a difference and grow with us, send in your application today. We might close the job opening early if we get a lot of applications, so it's a good idea to apply soon. If we do close the advert early, and you have an application in process, we will email you prior to closing to give you time to complete.
First round interviews will take place on July 16th 2026.
The client requests no contact from agencies or media sales.
Thank you!
The Woodland Trust is looking for an Agroforestry Woodland Advisor for the East Anglian Clayland’s. This role will assist with our priority landscape delivery within East Anglia, creating the strategy and plans to deliver the Woodland Trust objectives (protect, create, restore goals) across the East Anglian Claylands (EAC).
A company vehicle will be provided for this role. Please note that out Company Vehicle Policy is also under review as part of our Job Families and Contract Review project, so the eligibility criteria therein are subject to change in due course.
The Role:
- Lead delivery of a new agroforestry partnership across the East Anglian Treescape, driving uptake of trees, hedges and woodlands for farm productivity, nature recovery and climate resilience.
- Provide tailored, on-farm agroforestry advice, reviewing landholdings and supporting whole-farm planning using existing hedge, tree, woodland and agroforestry schemes.
- Increase farmer confidence and participation by coordinating and deploying funding from Sainsbury’s, Woodland Trust and DEFRA.
- Offer flexible levels of support, from full farm visits, surveys and action plans to light-touch advice and signposting, aligned to landowner needs and ecosystem potential.
- Build strong internal and external partnerships, working closely with Woodland Trust colleagues, outreach teams, and external partners such as cluster groups and farming co-operatives.
- Clearly promote and represent the agroforestry offer, engaging farmers and stakeholders through events, talks and shows, ensuring appropriate Woodland Trust recognition.
- Manage project performance and delivery, including planning, budgets, risks, reporting, evaluation and oversight in line with the Woodland Trust project management framework.
- Operate autonomously with professional judgement, supporting future expansion into wider Outreach activity and travelling as required across Central England and to Grantham.
- This is a homebased role, requiring regular travel to locations within the East Anglian landscape and wider Midlands Region, sometimes to remote locations. You would be expected to live within reasonable travelling distance of your area of responsibility. Occasional travel to regional offices and overnight stays will be required.
- This is a fixed term contract for 4 years.
The Candidate:
- Proven experience working directly with farmers and landowners, building trusted, effective relationships and representing an organisation professionally with confidence.
- Strong practical knowledge of woodland, hedgerow and agroforestry delivery, including establishment, early management and application of agroforestry principles.
- Sound understanding of farming systems and the policy environment, including regulations, grant schemes and emerging sector changes.
- Demonstrable project management capability, planning, organising and delivering work to deadlines in a dynamic environment.
- Ability to work independently and remotely, while collaborating effectively across multiple, geographically dispersed teams to achieve shared outcomes.
- Excellent communication and stakeholder engagement skills, influencing and motivating others, and communicating clearly in writing and verbally.
- Highly organised and results-focused, able to prioritise workload, work under pressure, adapt to change and maintain attention to detail.
- Technically and professionally equipped for the role, including degree-level qualification (or equivalent), confidence with Microsoft Office and digital mapping/GIS tools, a full driving licence and willingness to travel.
Benefits and Wellbeing:
Joining our team means you’ll be a big part of tackling environmental and climate issues. We take good care of our staff, offering support and training opportunities. We also offer:
- Enhanced Employer Pension
- Life Assurance
- Flexible & Hybrid Working Options
- Generous Annual Leave - 25 Days Plus Bank Holidays (pro rata’d for part-time)
- Buy and Sell Holiday Scheme
- Enhanced Parental Pay
- Employee Assistance Programme
About Us:
The Woodland Trust is the UK’s largest woodland conservation charity. We want to see a world where trees and woods thrive for people and nature. The Trust engages and inspires people to make their difference tackling the nature and climate crisis helping protect, restore and create our vital woods and trees.
Our Commitment to Diversity and Inclusion:
To achieve our vision of a world where woods and trees thrive for people and nature, we need to better reflect society and the communities we work in. All people, no matter their background, identity, ability, or circumstance, should benefit from trees.
People of colour and disabled people are currently under-represented across the environment and conservation sector. If you identify as a person of colour and/or disabled, we particularly encourage you to apply.
Please contact us to discuss any additional support or adjustments you may need to complete your application.
Application Advice:
For fairness we keep our candidates’ personal details hidden from the hiring managers, and we do not ask for your CV at application.
Make sure that your Personal Statement clearly shows how your skills and knowledge link to the specifications in the job description and you share with us your passion for the role.
Acceptable Use - Artificial Intelligence (AI):
We understand that candidates may choose to use AI tools to support their job applications-for example, to help structure or edit written responses. We welcome the use of AI in this way, particularly where it helps improve accessibility, such as for neurodivergent applicants. However, we ask that any information submitted reflects your own experience, skills and understanding. During interviews, candidates are expected to respond independently without the use of AI tools.
Apply Now:
If you're ready to make a difference and grow with us, send in your application today. We might close the job opening early if we get a lot of applications, so it's a good idea to apply soon. If we do close the advert early, and you have an application in process, we will email you prior to closing to give you time to complete.
First round interviews will be conducted via Microsoft Teams on July 9th 2026.
The client requests no contact from agencies or media sales.