Head of marketing jobs

About Us

NCT is the national charity for pregnancy, birth, infant feeding and early parenthood. 

Our vision is simple: a society where everyone who becomes a parent feels confident, connected and safe. 

Through our For Every Parent strategy, we're working to make that vision a reality. We support parents with trusted information, practical help, local communities and a stronger voice in the issues that matter to families. 

For 70 years, we've been by parents' sides through the excitement, uncertainty, wonder and challenges of becoming a parent. Today, our volunteers contribute more than 70,000 hours of community service each year, helping parents build friendships, find support and feel less alone. 

We educate and empower parents with evidence-based information and support. We advocate and act by listening to parents' experiences, raising their voices and campaigning for change. No judgement. No exceptions. 

About the role 

This is an exciting opportunity to lead NCT’s marketing through an important period of growth, change and brand development, joining us for a 12 month fixed-term contract to cover maternity leave. 

As Head of Marketing, you’ll lead our integrated marketing function, with a clear focus on driving income growth, particularly through course bookings, strengthening how parents see and experience NCT, and supporting wider revenue generation through partnerships. 

You’ll bring together brand, content, campaigns and performance marketing so that our activity is more coordinated, audience-led and commercially focused. Working closely with colleagues across Parent Services, Fundraising, Digital Product and the wider organisation, you’ll make sure marketing plans are clearly connected to the outcomes that matter - from first awareness through to booking a course and beyond. 

You’ll also play a key role leading NCT’s Content Studio: a central in-house function designed to deliver high-quality, consistent and effective content across our website, social media, email, campaigns and other channels.

This is a senior leadership role for someone who can balance strategic thinking with practical delivery, brand building with commercial performance, and creativity with clear measurement and accountability. 

Your role will include: 

• Leading a commercially focused marketing strategy that drives course bookings, supports partnership income and strengthens NCT’s visibility with parents. 
• Setting clear campaign cycles and making sure paid, owned and earned channels work together as a coordinated system. 
• Acting as guardian of NCT’s brand, ensuring clarity, consistency and integrity across marketing, communications and wider organisational activity. 
• Leading NCT’s Content Studio, making sure content is high quality, accessible, audience-led and aligned with our brand, messaging and tone of voice.
• Overseeing marketing performance, including paid media, agency relationships, campaign KPIs, budget management and reporting. 
• Using insight, performance data, brand tracking and parent feedback to improve marketing activity and support better decisions. 
• Building strong relationships across NCT, helping teams work together effectively and reducing silos around shared priorities.
• Leading and developing your team with clarity, trust and clear expectations, creating the conditions for people to do their best work. 
• Supporting a culture of inclusive, values-led leadership where fairness, accessibility, collaboration and trust are reflected in how decisions are made and work is delivered. 

About you 

You’ll be a strategic, commercially minded marketing leader who understands how to turn insight into action and activity into measurable results. 

You’ll be confident leading integrated campaigns, managing budgets and using performance data to make decisions. You’ll understand how brand, content, audience insight, digital channels and commercial outcomes connect, and you’ll be able to bring those elements together in a clear, focused and practical way. 

You’ll also be someone who can create pace without creating confusion. You’ll set direction clearly, help people prioritise, and give teams the confidence to move forward. You won’t wait for everything to be perfect before making progress, but you’ll have the judgement to know where quality, consistency and risk need careful attention. 

Alongside this, you’ll be a collaborative and inclusive leader who enjoys working across an organisation, building strong relationships and helping others see how marketing can support shared goals. 

You’ll bring: 

• Experience of leading integrated marketing activity that supports income growth, customer acquisition or commercial performance. 
• Strong understanding of brand, content, campaigns and channel planning, including how different channels work together. 
• Confidence using data, insight and performance reporting to shape strategy and improve activity. 
• Experience managing budgets, forecasting spend, and making decisions about return on investment. 
• Strong judgement, with the ability to balance brand building, income performance, audience needs and organisational priorities. 
• The ability to lead teams through delegation, coaching and clear decision-making.
• A proactive, improvement-focused approach, with confidence introducing new ways of working and helping teams become more forward-looking.
• Excellent stakeholder engagement skills and the ability to work well across boundaries.
• Strong emotional intelligence, resilience and judgement, particularly when working through change or ambiguity.
• A commitment to NCT’s purpose, values and ambition to be there for every parent. 

Our Benefits – What we offer you 

We value our team and offer fantastic benefits to support your well-being and professional growth: 

• 30 days annual leave (excluding Bank Holidays) 
• Pension matched up to 5% 
• Flexible working options to suite your lifestyle
• Employee Assistance Programme, including 24/7 GP access, personalised counselling, legal advice and more 
• Cycle to work scheme to support sustainable commuting 
• Life Assurance for peace of mind 
• Free eye test for all staff, with further discounts 
• Blue Light discount card

At NCT, we’re committed to fostering an inclusive and diverse workforce. If you need reasonable adjustments during the recruitment process or within your role, please let us know—we’re here to support you.Ready to make a difference? Apply now and be part of something truly special. 

Are you a visionary fundraising leader who believes every family facing the unimaginable deserves exceptional care and support?

As Head of Income Generation and Marketing, you will play a pivotal role in shaping the future of Little Lights Liverpool as the charity embarks on an exciting new phase of growth and development. Leading an ambitious fundraising and marketing strategy, you'll inspire supporters, businesses, philanthropists and communities to invest in the charity's life-changing work.

Few fundraising leaders get the opportunity to be part of such a significant period of organisational transformation - helping to lead a rebrand, support a major capital development, redefine services and secure a charity's long-term future.

Salary: £60-65k per annum
Location: Liverpool, with flexible/hybrid working (3-4 days onsite initially)
Contract: Full-time, permanent or reduced hours considered
Benefits: 27 days holiday (+ bank), 5% employer pension contribution and range of other wellbeing and development benefits

About the charity

Little Lights Liverpool provides specialist hospice care for babies, children and young people with life-limiting and life-threatening conditions across Liverpool and the surrounding region. Through expert clinical care, respite, therapies, emotional wellbeing and bereavement support, the charity walks alongside families at the most difficult times in their lives.

Alongside a significant rebrand and plans for a new purpose-built hospice, Little Lights Liverpool is redefining its future vision, expanding its services and positioning itself as a leading voice within children's hospice care across the region.

About the opportunity

As a member of the Executive Team, you'll help shape the future direction of the organisation, contributing to major strategic decisions while leading fundraising efforts and turning ambitious plans into reality.

You'll lead fundraising, marketing and supporter engagement functions, with income targets currently at £1.2m and ambitions to grow this significantly over the coming years. By developing and delivering a bold new strategy that diversifies income, you'll grow unrestricted funding and build long-term financial resilience.

There's an exciting duality to this position. On one hand, you'll be setting strategy, working closely with the CEO, Board and Executive Team to develop a compelling vision for growth. On the other, you'll be a hands-on relationship builder, personally cultivating major relationships, securing strategic partnerships and helping unlock transformational gifts.

You'll also inherit and develop a committed team with huge potential, with the freedom to shape structure, build capability and create a high-performing culture that delivers exceptional results.

About you

We're looking for a senior fundraising leader who inspires confidence in supporters, colleagues and trustees alike, while remaining focused on delivering ambitious income growth.

When you apply, we'd love to see you demonstrating:

• Significant senior leadership experience in a fundraising role, working across multiple income streams.
• Personal success in securing high-value fundraising, ideally at six-figures+.
• Ability to think strategically, whilst remaining close to delivery and leading from the front.
• Experience developing, coaching and motivating teams through change and growth.
• Strong commercial awareness and financial management skills.
• Collaborative, emotionally intelligent leadership style that brings the best out in others.

If you're excited by the unique opportunity to build on a rich legacy, while also shaping something fresh and new, then we'd love to hear from you. From there, we'll be in touch with full application details if you have the skills and experience required.

To apply, please send your CV or profile in the first instance to Amelia Lee at Charity People. If your experience matches the charity's brief, then we'll be in touch with more on how to formally apply.

Deadline: 9am on Wednesday 5^th August

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

HEAD OF FUNDRAISING & MARKETING

Are you an inspiring fundraising leader with an understanding of marketing?

Are you ready to drive growth, innovation and impact?

Do you want to lead a talented team and help shape the future of a highly respected charity?

Location: Hybrid – minimum 2 days per week in Abingdon

Age UK Oxfordshire is a trusted and influential charity supporting older people and unpaid carers across the county. As part of its ambitious plans for the future, the charity is seeking an exceptional Head of Fundraising & Marketing to help sustainably grow and diversify income, strengthen their public voice, and extend impact for older people and unpaid carers across Oxfordshire.

This newly created senior leadership role offers the opportunity to drive a step-change in fundraising and external engagement, helping to deliver the organisation's strategy through to 2030. 

About you:

• A successful leader in fundraising, marketing, communications or income generation
• Proven experience of developing income growth strategies and delivering results
• An inspirational people manager with experience leading and developing high-performing teams
• Commercially aware, data-driven and strategically focused
• An excellent communicator with strong stakeholder engagement skills
• Passionate about making a difference to the lives of older people and unpaid carers

About the role:

• Lead and inspire the fundraising, marketing and communications team
• Develop and deliver an integrated income growth strategy
• Grow and diversify income streams and supporter engagement
• Strengthen the charity's profile, brand and public presence
• Use insight and data to drive performance and decision-making
• Work closely with the CEO, Trustees and leadership team to achieve ambitious organisational goals 

This is an exciting opportunity to lead a talented team, build a sustainable income engine, and play a key role in expanding the charity's reach, influence and impact across Oxfordshire. 

This role is subject to an Enhanced DBS check.

Please see the Candidate Pack for full details. If you feel you have the skills and experience to be successful in this role, please submit your CV and supporting statement via the Charisma Charity Recruitment website.

For an informal and confidential discussion, please contact Sandra Smith, Senior Consultant at Charisma Charity Recruitment.

Closing date for applications: 18th August 2026
Client Interview dates: 9th & 16th September 2026

We do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age, or any other characteristic protected by law.  We particularly welcome applications from people whose backgrounds, experience and perspectives are currently under-represented in our workforce.  We also recognise the value of lived experience, including that of unpaid carers, people with disabilities, and those from diverse communities across Oxfordshire.

Why this role matters
Good ideas, strong evidence and inspiring stories only create change if the right people understand and act on them. This role exists to ensure that the case for physical activity reaches the right people, in the right way, at the right time, and that it moves them to act. You’ll develop compelling narratives grounded in insight, evidence, and behavioural science, helping partners across the system create greater impact and supporting Yorkshire  Sport Foundation in leading and influencing far beyond its own boundaries.

Responsibilities
Strategic comms leadership
• Develop and lead a long-term strategic marketing andcommunications approach aligned to our Active Partnership role
and Sport England priorities
• Use behavioural science, audience insight and evidence to shapehow the system understands physical activity and inequality
• Identify the beliefs, motivations and barriers of key audiences anddesign communications that influence action
• Ensure all communications activities support YSF to influencestrategic stakeholders
• Advise the organisation on how messaging can support policy, investment and system change
• Develop Yorkshire Sport Foundation’s reputation as a trusted strategic voice

Influence & stakeholder engagement
• Shape communications that influence policy, investment and practice across local authorities, health and education systems
• Support senior leaders to land key messages with senior stakeholders
• Equip partners with messaging that helps them to demonstrate and amplify the impact they make
• Translate complex insight and evaluation into clear narratives and messages
Insight-led communications
• Embed audience insight and behavioural science into messaging
• Combine data, evaluation and lived experience to demonstrate impact whilst ensuring communications reflect communities
authentically
• Build a learning approach to testing, adapting and improving messaging effectiveness

Organisational leadership
• Lead and develop the strategic marketing and communications function
• Set standards for when communications activity should, and should not, happen
• Maintain humility while strengthening clarity of impact and purpose

Channels & delivery
• Plan and deliver integrated marketing and communications campaigns across digital, media, content and internal channels, ensuring activity aligns with organisational objectives and brand standards
• Produce and oversee high-quality content (copy, press materials, web, social, email and collateral) while coordinating agencies, suppliers and internal stakeholders to meet deadlines and budgets.
• Monitor performance using analytics and insight, report on outcomes and continuously optimise campaigns and messaging to improve engagement and reach.
Other
• To lead on YSF public affairs and policy work in partnership with the CEO
• Strategic comms planning with the Active Partnership National Organisation and other leading Active Partnerships ensuring consistency of messaging across England
• To support the marketing of events across Yorkshire
• To work flexibly to respond to changing organisational requirements and carry out any other duties which may arise from
time to time
• To follow policies and procedures in relation to other matters, e.g.Health and safety, safeguarding, GDPR, financial procedures, etc.

What we’re looking for
We know great candidates rarely tick every box. If you have strongskills across most of the areas below and believe you can add value, we’d love to hear from you.
• Skills in both operational and strategic marketing and communications
• Ability to influence policy, investment or organisational behaviours
• Ability to design and deliver communications strategies that change decisions
• Skills in translating evidence and insight into persuasive narratives
• Understanding of behavioural science and audience-centred communications
• Able to operate with credibility and humility in partnership environments
• Comfortable working where success means others receive recognition
• Strategic thinker who challenges activities that lack purpose
• Commitment to reducing inequalities
• Strategic narrative and messaging development skills
• Senior stakeholder influencing and facilitation skills
• Ability to simplify complex evidence and communicate in engaging ways
• Leadership and team development skills

Other
• Ability to travel independently around West Yorkshire and South Yorkshire.
• Ability and willingness to work to our organisational values

Please make sure you demonstrate your ability to meet therequirements of the job by giving clear, concise examples of how you meet each of the requirements in the What We’re Looking For section of the job description.

We recognise and welcome our responsibility to remove any barriers in our Recruitment and Selection process for disabled people. We have tried to do this, but if you have a disability and identify any barriers in the job description or employee specification, please tell us of these in your application. We are committed to making reasonable adjustments
to the job wherever possible and it would help us to know your needs to do this.