149 Head of public engagement and communications jobs

Marketing Analytics Manager

This brand-new role will be pivotal in helping ARUK measure, understand and maximise the impact of marketing investment. Partnering with senior leaders across Marketing, Fundraising, Finance, Digital and Data, the Marketing Analytics Manager will lead the organisation’s approach to marketing effectiveness, transforming audience, performance and financial data into actionable insight that informs strategic decision-making.

As a key specialist in marketing performance and insight, the role will support the ongoing development and embedding of ARUK’s marketing effectiveness capability that enables teams to better understand the factors driving audience engagement, income growth and long-term supporter value. Through robust analysis, forecasting and performance frameworks, the role will evaluate investment effectiveness, identify opportunities and risks, and recommend how to optimise activity and support sustainable growth.

Working closely with the Senior Marketing Planning Manager and Head of Marketing Planning and Integration, the role will shape a clear and consistent approach to measuring performance across the organisation. By developing a forward-looking, insight-led culture, it will help ensure that evidence informs strategy, investment decisions and resource allocation, while influencing senior stakeholders to develop a more integrated understanding of performance and maximise the value and impact of ARUK’s marketing activity.

Key Responsibilities:

Marketing Effectiveness & Performance Measurement

· Support the development and delivery of ARUK's approach to marketing effectiveness measurement across channels and campaigns.

· Manage and enhance marketing performance dashboards and reporting processes to support business decision-making.

· Evaluate marketing investment performance and provide recommendations to improve ROI, effectiveness and resource allocation.

· Develop performance frameworks, KPIs and forecasting approaches to support strategic decision-making.

Audience Insight & Learning

· Translate audience, campaign and market insight into practical recommendations that improve campaign performance and audience engagement.

· Support campaign teams with message testing and audience understanding.

· Maintain key audience insight resources, such as YouGov Crunch, and manage their use across the organisation.

· Identify emerging trends, risks and opportunities and communicate these proactively to senior stakeholders.

· Support the Head of Marketing Planning and Integration and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.

Data and Decision Support

· Work with Product, CRM, Data and Finance teams to ensure accurate marketing reporting.

· Identify opportunities to improve measurement and reporting processes and propose solutions where appropriate.

· Provide evidence-based recommendations to support marketing investment, planning and optimisation decisions.

· Identify gaps in measurement, insight and attribution, recommending and implementing improvements where required.

· Champion and embed a test-and-learn approach across Strategic Marketing, ensuring learning informs future investment decisions.

Stakeholder Engagement & Upskilling

· Build trusted relationships with senior stakeholders across Marketing, Fundraising, Finance, Digital and Data teams.

· Present complex analysis and performance insights clearly and compellingly, influencing strategic direction and investment decisions.

· Act as a key point of contact for advice and guidance on marketing performance reporting and insight.

· Support capability building across teams through coaching, training and knowledge sharing.

Strategic Influence & Leadership

· Contribute to the ongoing development of marketing effectiveness processes and frameworks.

· Identify opportunities to optimise marketing performance, measurement frameworks, processes and ways of working, developing evidence-based recommendations and influencing change via the Programme Manager of the Strategic Marketing & Communications Board.

· Provide strategic challenge and constructive recommendations to improve marketing performance and supporter growth.

· Influence organisational understanding of marketing impact through robust analysis, insight and forecasting.

Success Measures

· Senior leaders use marketing performance insight to inform planning and investment decisions.

· Marketing investment is increasingly directed towards the highest-performing audiences, channels and activities.

· ARUK has a trusted, organisation-wide view of marketing effectiveness and ROI.

· Marketing teams demonstrate a strong test-and-learn culture and use insight to optimise activity.

· Marketing effectiveness becomes an established strategic capability across ARUK.

Knowledge, skills and experience needed:

· Experience influencing senior stakeholders through evidence-based insights and recommendations, supporting strategic planning, investment and optimisation decisions.

· Significant experience analysing marketing performance, audience and financial data across multiple channels to evaluate effectiveness and inform strategic decision-making.

· Experience developing and owning performance measurement frameworks, KPIs, reporting and marketing effectiveness methodologies.

· Demonstrable experience identifying opportunities for optimisation and influencing changes that improve marketing performance or return on investment.

· Experience working with quantitative and qualitative audience insight and translating it into practical recommendations for campaign planning or proposition development.

· Experience working with analytics, data or CRM teams to extract, clean and interpret data into marketing strategy.

· Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.

· Ability to interpret complex datasets, identify patterns and turn evidence into actionable improvements.

· Highly analytical, with strong critical-thinking and problem-solving skills.

· Able to communicate complex information simply and compellingly.

· Curious, evidence-led mindset—always seeking to understand what is working and why.

· Confident influencing and constructively challenging senior stakeholders to improve marketing effectiveness and investment decisions.

· High attention to detail and accuracy.

· Ability to plan and manage multiple insight or analysis workstreams simultaneously.

· Collaborative and proactive, with the ability to work closely with Fundraising, Digital, Insight, Brand, Communications and Data Teams.

· Experience of tools such as Power BI, Tableau, Google Analytics, Looker Studio or equivalent.

· Experience in marketing attributions and effective metholodogies, econometrics and/or test-and-learn-experimentation.

· Understanding of brand KPIS, CPA/ROI analysis and funnel measurement.

Additional Information:

Ways of working:

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £45,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 1st November 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. Should you require any adjustments at either the application or interview stage, please contact us via our website.