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The House of St Barnabas
W1D, London
£45,900 per year
To help build a brand that is a thought leader on social impact, confidently and clearly communicating its work and impact.

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Page 1 of 5
W1D, London
£45,900 per year
Contract, 1 year, Full-time
Job description

House of St Barnabas ambition is to grow and engage its community to increase impact, income and influence. The Head of Marketing & Membership is an integral role in helping us to achieve this goal. This is a strategic marketing role, which will focus on consolidating and growing an engaged, diverse membership base united behind the common goal of breaking the cycle of homelessness. The Head of Membership & Communications will help to build a brand that is a thought leader on social impact, confidently and clearly communicating its work and impact supporting people to access good work, a good home and good networks.

This is a maternity role cover until June 2022.

  • Brand
    • Develop and build House of St Barnabas profile, specifically focusing on its unique blend of social and commercial (working with appointed external partners to do this where appropriate)
    • Support the Director of Engagement to develop a strong brand and communicate this to members and external audiences
  • Digital, Content and Website
    • Responsible for the management and development of the organisation’s website and digital channels
    • Develop and execute digital campaigns aligned to the organisations strategic objectives
    • Deliver ongoing content to demonstrate our commitment and approach to Good Work
    • Develop a proactive and vibrant content calendar for digital channels
    • Responsible for tracking and analysing PPC, Google Analytics and SEO
  • Develop and deliver membership strategy:
    • Manage and utilise House of St Barnabas’ CRM to build a data led approach to membership acquisition and retention
    • Manage the processes to support member journey and feedback
    • Manage membership communications across channels
    • Work with the Director of Engagement to implement the long-term engagement strategy for the House of St Barnabas, specifically aimed at increasing impact, income and influence
    • Work across teams to deliver an excellent membership experience
    • Manage the team to deliver programmes of member activity (eg DJ residencies, speakers, book talks, wine club etc)
  • Line management:
    • Be responsible for the line management of the Membership & Events Officer, Digital Content Officer, Engagement Executive, Art Executive and Kickstarter roles
    • Support the Team to create and own personal development plans
  • Play a leadership role in the Engagement Team:
    • Support the Director of Engagement to build a collaborative and high performing Engagement Team
    • Foster team working and encourage creative thinking about the teams shared objectives
  • Play a leadership role in the House as a member of our Management Team:
    • Lead and develop your direct reports to become a high performing team
    • Implement the agreed organisational plans for your area
    • Plan and budget aligned to our annual cycle
    • Foster and encourage collaboration across the House of St Barnabas
    • Present and report to the Board of Trustees as required
    • Act as an ambassador for the House of St Barnabas with stakeholders
    • Comply with HoSB health and safety, safeguarding and compliance policies
    • Role model HoSB values and ways of working across The House of St Barnabas

Person Specification: We recognise that this is a unique role and that candidates might come forward from a range of backgrounds. We are primarily looking for someone with a background in strategic and digital marketing and branding, who can ensure our membership processes are followed and we have an engaging programme of member events. You will need to be pragmatic in making things happen, bringing energy and fun to the House.

  • Proven experience of developing and implementing comparable brands
  • Proven experience of digital content curation  
  • Experience of event programming or production
  • Experience of CRMs and digital marketing platforms (we use Salesforce and Mailchimp)
  • Excellent verbal and written communication skills
  • Experience of leading a team, and working across an organisation as part of a high performing leadership team.
  • Demonstrated commitment to diversity and inclusion in your work

How to apply : Please send a covering letter (no more than two sides of A4) outlining why you would be suitable for this role together with your most recent CV.

Closing date: 9am on 17th May 2021

Interviews: 20th / 21st May 2021

We look forward to hearing from you!

Application Instructions

Please send a covering letter (no more than two sides of A4) outlining why you would be suitable for this role together with your most recent CV.

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Refreshed on: 07 May 2021
Closing date: 17 May 2021
Tags: Marketing,Management

The client requests no contact from agencies or media sales.

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