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The People & Culture Director is responsible for leading the People Team, business partnering with the SLT to provide strategic, operational and change leadership across the charity.
This role will lead all people, culture, and organisational development activities across Ygam, ensuring they are aligned with Ygam’s values, strategy, and statutory responsibilities as a UK charity employer.
Success will be consolidating and building upon our existing structures to deliver a high‑performing, values‑driven, and inclusive culture which enables Ygam to achieve our objectives both now and in the longer-term
As a trusted member of the Senior Leadership Team (SLT), the postholder will act as a coach, adviser, and culture‑builder—championing equity, wellbeing, safeguarding, and effective leadership and line management across the charity, as well as playing a full role in cross-SLT pieces of work.
The role also plays a key part in bringing colleagues together by coordinating internal events, including the planning and delivery of all-staff Together Days.
Our commitment as a People Team is to help the wider staff group on their journey within Ygam. We aim to provide an environment which brings out the best in our team, so that they can provide the best possible service to the people we support.
Who are we looking for?
This post sits on the Senior Leadership Team (SLT). We are looking for a senior. experienced, credible, and values‑driven people director, who combines strategic insight with a deeply human approach.
You will be someone who believes that culture is created through everyday behaviours, relationships, and decisions, and who is comfortable working with complexity, ambiguity, and change.
You will bring significant leadership experience at this level across the full HR and People brief. as well as strong professional judgement alongside empathy, curiosity, and humility. You will be a confident self-starter able to challenge constructively while building trust at all levels of the organisation.
Above all, you will share our commitment to high-performing culture that is driven by our mission and values and be motivated by the opportunity to help create a workplace where people and volunteers feel safe, supported, included, and able to do their best work.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Reports toDirector of External Relations
Hours37.5 hours per week
Salary£56,959.05 - £63,886.54
ContractFixed Term Contract - 12 Months
LocationRemote (with occasional travel across UK)
BenefitsA generous package including 25 days holiday per year plus public holidays, employee pension scheme with 4% employer contribution, Cycle2Work scheme, 365 days a year Employee Assistance Programme
About SafeLives
We are SafeLives, the UK-wide charity dedicated to ending domestic abuse, for everyone, for good.
We work with organisations across the UK to transform the response to domestic abuse. We want what you would want for your best friend. We listen to survivors, putting their voices at the heart of our thinking. We look at the whole picture for each individual and family to get the right help at the right time to make families everywhere safe and well. And we challenge perpetrators to change, asking ‘why doesn’t he stop?’ rather than ‘why doesn’t she leave?’ This applies whatever the gender of the victim or perpetrator and whatever the nature of their relationship.
Last year alone, we delivered more than 700 sessions to over 15,000 learners across the UK in policing, health, housing, justice, education and the specialist sector. And we have reached 90,000 adult and 100,000 child survivors through programmes designed and delivered with partners.
In the last 9 years, close to 7,000 perpetrators have been challenged and supported to change through flagship interventions developed by our Drive Partnership and the programme continues to expand year on year.
Together we can end domestic abuse. Forever. For everyone.
Description
You will provide strong and steady leadership for SafeLives’ communications, marketing and public affairs work over the next year, communicating our Whole Picture Strategy, finding what works and helping it happen to end domestic abuse for everyone for good.
You will shape and deliver strategic communications and influencing work to reach decision-makers, strengthen public trust, and support our mission to drive real change in the UK’s domestic abuse response.
You will be able bring to together robust data, the voice of survivors, and the view of practice experts to position SafeLives at the centre of the conversation with professionals, key policy and decision makers and influencers as a credible and trusted voice.
You’ll lead a cross-functional team of comms, marketing and public affairs colleagues to:
- Strengthen core messaging and consistency around our Whole Picture strategy and the WP Framework, to support delivery and impact
- maintain our communications and marketing and our brand
- provide oversight of our influencing through policy and public affairs, working with senior colleagues where escalation is required
- support income generation through targeted marketing, and support for fundraising
- ensure we are sharing evidence, data and research in support of our strategy
You will connect reactive work with long-term strategic priorities, ensuring our external engagement supports our strategic priorities, policy goals, and income generation ambitions. And you will lead high-quality responses to breaking news and emerging issues, providing clear strategic advice to the Senior Leadership Team and acting as a trusted lead on reputational risk.
You will ensure SafeLives is visible, authoritative and survivor-centred in public and policy conversations, with timely responses, briefings and support, ensuring our communications and influencing are clear, consistent and drive impact.
You will work with our training, practice, and fundraising teams to drive our business development and income generation, as well as helping us to understand all our audiences and better meet their needs.
And as part of the Operational Management Team (OMT), you’ll work closely with colleagues to ensure an inclusive and supportive organisational culture, role modelling our values.
Undertake any other duties as may reasonably be required.
Responsibilities
1. Leadership
·Provide calm, structured and values-led leadership across the Comms, Marketing and Public Affairs team.
·Ensure reliable systems, processes and workflows for communications, marketing and public affairs.
·Set expectations, priorities and working rhythms that bring stability and clarity to the team.
·Promote a supportive, inclusive and collaborative culture with clear communication channels.
2. Core Narrative, Messaging and Evidence Sharing
·Lead the development of SafeLives’ core messages, ensuring they are used consistently across all teams, and the development of our influencing asks.
·Translate SafeLives’ research, data and evidence into accessible, impactful content for external audiences, including practitioners, policy and decision makers.
·Ensure all outputs are survivor‑centred, values‑aligned and evidence‑led
·Develop our brand to reflect our approach to equity, equality, diversity and inclusion and in line with our values - human, rigorous, brave and inclusive.
·Oversee production of communications, marketing and policy materials that help to amplify our Whole Picture strategy and our related priorities.
3. Communications and Media Leadership
·Lead SafeLives’ overall communications strategy and activity.
·Oversee media relations, with strong focus on clear messaging and reputational resilience.
·Implement rapid-response and crisis‑comms protocols with clear escalation to Directors.
·Lead the development and management of our website, digital channels and content strategy.
·Ensure SafeLives is timely, authoritative and survivor‑centred in its external interventions.
4. Marketing and Audience Engagement
·Lead marketing strategy to support:
·Statutory and voluntary income generation
·Training uptake
·Consultancy and practice development
·Fundraising and supporter engagement
·Strengthen audience insight, segmentation and targeting.
·Oversee campaigns that bring SafeLives’ strategy and evidence to life and drive measurable action.
·Ensure that communication and marketing resources are used effectively to support business development.
5. Public Affairs and Policy
·Provide strategic alignment between SafeLives’ core messaging and evidence sharing and our influencing work
·Ensure public affairs activities and outputs (briefings, consultations, correspondence) are clear, accurate and consistent with SafeLives’ communications approach.
·Maintain awareness of political and policy developments relevant to SafeLives’ mission, advising Directors on risks and opportunities for influencing, working with colleagues across the organisation to develop policy.
·Senior level engagement will be led by Directors, as needed, with this role and the public affairs team leading stakeholder engagement and supporting preparation, messaging and follow‑up.
6. Planning, Governance and Performance
·Lead forward planning for all communications, marketing and public affairs activity.
·Set realistic, measurable KPIs that support the delivery of our comms and influencing strategy and our income generation.
·Embed continuous improvement processes and ensure compliance with GDPR and data protection.
·Oversee budgets for communications, marketing and public affairs, ensuring value for money and resource prioritisation.
7. Authentic Voice
·Ensure that the voices, experiences and priorities of survivors remain at the heart of all external communications.
·Support colleagues and Pioneers who use lived experience in SafeLives’ work in a trauma‑informed and respectful way.
Person Specification
Experience
·Strategic communications, including influencing, brand/profile raising, media relations and reputation management in complex, high profile environments (E)
·Media relations, including securing high quality coverage and rapid-response experience (E)
·Developing and delivering effective communications and marketing cmapaigns, including support for fundraising and income generation (E)
·Digital communications across owned, earned and paid media (E)
·Experience using data, research and evidence to inform communications, influencing and storytelling (E)
·Understanding of public affairs or policy environments within the social sector (D/E)
·Leadership and people development, ideally across multi-disciplinary teams (E)
·Influencing professional and policy audiences through clear, impactful communications, information and guidance (E)
·Working with people affected by domestic abuse to support storytelling and influence change (D)
Skills
·Confident in providing strategic communications advice aligned with organisational strategy and policy priorities (E)
·Exceptional written, oral and influencing skills, including excellent writing and editing ability (E)
·Strong political and media awareness
·Excellent judgement under pressure, making sound, values‑led decisions at pace (E)
·Ability to turn complex and fast‑moving information into clear messaging for different audiences, particularly professional and policy maker audiences (E)
·Strong issue and risk management in sensitive public contexts (E)
·Excellent digital and social media skills (E)
·Strong analytical skills to design and deliver campaigns (E)
·Numerate, with experience preparing and managing budgets (E)
·Strong planning, prioritisation and ability to meet multiple deadlines (E)
·Able to identify problems early and propose solutions (E)
·Commitment to equity, equality, diversity and inclusion (E)
·Commitment to ending domestic abuse (E)
Competencies
Leadership, organisational and strategic awareness
·Inspires trust and confidence in others
·Commitment to SafeLives’ values – Human, Rigorous, Inclusive and Brave - underpins all actions and decisions
·Remains calm, decisive and collaborative in fast-moving situations, while maintaining message clarity, survivor focus and organisational credibility
·Demonstrates an understanding of how your own role contributes to achieving SafeLives’ goals
·Is responsive to change which helps achieve goals
·Pursues tasks/goals with energy, drive and need for completion
Teamwork & collaboration
·Fosters an inclusive working environment so that others can contribute effectively
·Supports colleagues in demanding situations, recognises the importance of well-being in self and others, accepts help and support from other team members
·Listens to the views of others and shows flexibility in working with collective decisions
People management and decision making
·Ability to lead and manage effective teams and create an inventive, responsible and generous team culture
·Strong focus on quality, performance and impact
·Coaches staff to reach their full potential
·Makes effective decisions on a timely basis
·Judgement and problem solving is based on identifying outcomes and victim focus
Communications and relationship management
·Communicate with energy and direction
·Ability to build strong and effective relationships with key internal and external stakeholders
·Promote and contribute to cross team working
·Speaks and writes clearly and effectively and in a timely manner, tailoring communication to suit the audience
·Maintains confidentiality
Delivering quality
·Self-starter with the ability to use initiative and judgement to identify problems and propose solutions
·Excellent organisational skills including the ability to manage multiple projects and meet tight deadlines
·Takes responsibility for own workload, acts on own initiative, seeks feedback from others, evaluates own performance and then acts upon it
·Tries out new ideas and ways of working and identifies and shares learning
Influence
·Inspires confidence and trust– demonstrating high standards of integrity, honesty and fairness
·Actively engages the knowledge, ideas and contributions of others
·Uses appropriate techniques to influence others
The client requests no contact from agencies or media sales.
Are you looking to take your career in merchandising to the next level? Do you have experience in business analysis and stock management across multiple categories? If so, this could be the role for you! We're looking for a Merchandiser to join our New Goods team and help drive income for Retail & Trading at Barnardo's.
What you'll be doing:
You'll be joining a small, busy and highly collaborative team, working closely with the relevant buyer on a day-to-day basis and playing a key role in generating income through our stores. You will have responsibility for the management and distribution of new goods across a range of categories, and will undertake key tasks including range analysis, stock allocations, promotion planning and forecasting.
What we're looking for:
- Knowledge and understanding of merchandising across multiple categories.
- Experience of using office based systems and following merchandising procedures.
- Excellent skills and knowledge of using MS Excel formulas and functions to complete merchandising tasks effectively.
- Experience in financial analysis and knowledge of data intelligence.
- Organised, able to prioritise effectively, meet deadlines and manage own workload.
- Ability to communicate clearly and effectively with a range of people, face to face, by telephone and in writing.
What we offer:
- Working hours are Monday-Friday with flexibility in location.
- A supportive, inclusive work culture with purpose at its core.
- Competitive salary and access to Barnardo's employee benefits.
- Development and training opportunities.
- The chance to make a real impact in the lives of children and young people.
- Generous holiday entitlement and pension scheme.
The funds raised through our Retail & Trading operations help provide vital support for our charitable mission – so join us now to play your part in changing childhoods and changing lives.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.
Pay & Reward Framework
We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.
For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.
Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.
Benefits
Workplace Offer: What it means for you
Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.
Barnardo's require colleagues to be UK residents, based in the UK and to complete their roles from within the UK (with the exception of colleagues providing Barnardo's services in Jersey and colleagues who live in the Republic of Ireland providing services in Northern Ireland)
- Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.
- Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata
- The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme
- A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
- Service related sick pay from day 1
- Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
- Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
- Cycle2work scheme
- Interest free season ticket loans
- Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
- 20% discount at Barnardo's stores
- Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
- Free access to round the clock employee assistance program for advice and support
- Access to Barnardo's Learning and Development offer
*T&C's apply based on contract
About Barnardo's
We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.
Our basis and values
The client requests no contact from agencies or media sales.


