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Link Age Southwark, London (On-site)
£24,334 per year (FTE)
Would you like to share your gift for communication, organisation and creativity to improve the lives of isolated older people in Southwark?
Posted 1 week ago Apply Now
Living Streets, London (Hybrid)
£43,486 - £48,681 per annum (including London weighting) or £39,286 - £44,481 per annum (excluding London weighting)
Posted 1 week ago
Closing in 2 days
Royal Hospital For Neuro-Disability, Putney (Hybrid)
£28,000 - £30,000 per year
Posted 5 days ago Apply Now
Closing in 2 days
Third Age Trust, London (Hybrid)
£42,000 per year
This new role will bring experience of managing and supporting volunteering and community programmes to the Third Age Trust.
Posted 1 week ago
Closing in 7 days
Symphony Collective, Remote
£1,250 - £1,500 per month
Posted 3 weeks ago Apply Now
Closing in 3 days
Jews For Jesus, North Finchley (Hybrid)
£33,000 - £40,000 per year
A vital part of our team coordinating all the administrative areas of the charity including operations, finance, HR, and governance.
Posted 1 week ago Apply Now
Closing in 7 days
Depaul, Brixton (On-site)
£27,636 per annum plus pension and other benefits
Posted 1 week ago
NFP People, Remote
Circa £23,088 pa (inner £3,160 pa / outer £1,820 pa) London weighting
Posted 2 days ago
Look Ahead Care Support and Housing, Tower Hamlets (On-site)
Up to £28808 per annum + Benefits include 25 days Annual Leave etc.
Posted 4 days ago
Closing in 2 days
We Protect Global Alliance, Remote
£65,000 - £70,000 per year
Posted 2 weeks ago
Page 28 of 31
Greater London (Hybrid)
London, Greater London
£48,000 - £50,500 per year + benefits
Full-time
Contract (6 months)
Job description

As our Marketing Manager - Mass Fundraising Acquisition (Legacy), you’ll be responsible for leading an in-house team of marketers responsible for driving mass, new customer acquisition across a portfolio of fundraising products/activities. This includes our integrated mass marketing campaigns, Legacy lead generation acquisition and specific Legacy conversion activity, via promoting our Free Will Service.

Working with our media agency and third-party agency suppliers, you'll be responsible for the development, execution, and optimisation of multi-million pound, omni-channel marketing, and fundraising campaigns and marcomms within the overall British Heart Foundation (BHF) integrated media plan. You'll have oversight across a portfolio of fundraising activity, ensuring strategic and tactical delivery and optimisation, to deliver transformative customer experiences and drive growth in support and income through mass customer acquisition.

In this role, you'll put the customer at the heart, ensuring they feel central to our work and achievements and motivated to continue funding our research in the long-term.

About you 

As our ideal candidate, you'll bring extensive and demonstrable marketing experience of designing, developing, and managing integrated, multi-channel marketing plans and delivering successful commercial outcomes through these i.e., across new customer acquisition and fundraising/income growth.

Preferably with knowledge of Legacy Marketing, you will have excellent interpersonal skills and a proven track record of success in a fast-moving, effective marketing team, experience in paid media planning, and optimisation within, and across a full range of ATL channels.

Highly numerate, with excellent planning and project management skills, you'll have evidenced experience of marketing including a full understanding of different marketing approaches and an ability to use marketing to secure support across a broad range of channels.

To be successful in the role you will also have:

  • Strong analytical skills, able to manipulate and analyse data across a variety of media to optimise integration performance and engagement
  • Experience of managing significant expenditure budgets, interpreting financial information and providing reporting and analysis, as well as risk identification and risk mitigation against financial and non-financial objectives
  • Previous leadership and line management experience
  • Experience of agency partnership management
  • Knowledge and experience of fundraising or relationship databases is highly desirable

Working arrangements

This is a fixed term contract until Dec 2025 covering a secondment.

This is a blended role, where your work will be dual located between your home and our London Office, approximately 1-2 days per week

At BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

About us

We research all heart and circulatory diseases and the things that cause them. Our research is the promise of future cures and treatments. 

We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day.

Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.

Interview 

Please note, we plan to hold interviews on 22nd and 23rd May via Microsoft Teams.

Please note that internally this role is known as Mass Fundraising Acquisition Marketing Manager - (Legacy)

Posted by
British Heart Foundation View profile Organisation type Registered Charity Company size More than 1000

Our vision is a world free from the fear of heart and circulatory diseases.

British Heart Foundation logo Play
Posted on: 28 April 2025
Closing date: 13 May 2025 at 23:30
Job ref: 18480
Tags: Marketing, Legacy