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Page 1 of 68
Victoria, Greater London (Hybrid) 11.93 miles
£35,000 per year
Full-time
Contract (6 month fixed term contract with potential for extension.)

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Job description

Digital & Marketing Communications Manager

The Queen’s Reading Room
6 Month Fixed-Term Contract with potential for extension
Hybrid working (Home-based but with regular London travel required and office-working possible)
Salary: £35,000 per annum.

Help us grow a global community of readers.

The Queen’s Reading Room is a charity dedicated to celebrating the transformative power of reading. Inspired by Her Majesty The Queen’s passion for literature, and founded by The Queen in 2023, we connect readers around the world with books, authors and ideas through curated content, grassroots partnerships, innovative neuroscientific research, collaborations and major live events — including The Queen’s Reading Room Festival.

We believe books enrich lives, strengthen communities and support wellbeing. As we continue to grow our international audience and deepen our grassroots impact, we are seeking an exceptional Digital & Marketing Communications Manager to help shape the next chapter of our story.

The Role

This is a hands-on role at the heart of the charity.

You will lead integrated digital, marketing and media activity to grow audiences, drive ticket sales, strengthen brand reputation and amplify our impact. You will play a central role in delivering the marketing and ticketing strategy for The Queen’s Reading Room Festival and other major events, ensuring we meet ambitious audience and revenue targets. You will help convert major media moments into sustained follower and email subscriber growth and be responsible for improving website journeys and sign-up performance, using analytics to drive action.

Alongside commercial growth, you will work closely with our Impact Manager, supporting them to craft compelling stories about the charity’s reach and outcomes — particularly across our growing grassroots partnerships — ensuring our communications clearly demonstrate meaningful and measurable social impact.

This role combines strategic thinking with operational delivery. It would suit a confident, creative communications professional who thrives in a fast-paced environment and is comfortable working with senior stakeholders and high-profile partners.

Key Responsibilities

Marketing & Audience Growth

  • Lead marketing strategy for The Queen’s Reading Room Festival and other major events, with clear audience and revenue objectives.

  • Develop and deliver integrated ticketing campaigns across digital, email, social, media and partner channels.

  • Manage ticketing communications and optimise audience conversion journeys.

  • Monitor ticket sales in real time and adjust tactics to meet targets.

  • Oversee paid marketing activity, including digital advertising and out-of-home placements where appropriate.

  • Develop audience segmentation strategies to grow and retain supporters.

  • Produce post-campaign and post-event reports with clear insights and recommendations.

  • Convert peak media moments into follower growth and email subscriber acquisition.

  • Optimise journeys from reach to follow/sign-up (not only ticket purchase).

  • Report on follower and subscriber conversion, and recommend actions.


Digital Content & Impact Storytelling

  • Lead digital growth strategy across social media, website and email platforms.

  • Work with colleagues to plan content calendars aligned to campaigns, publishing milestones and cultural moments.

  • Support the Impact Manager to translate data, insights and grassroots partnership outcomes into compelling, accessible stories, case studies and narrative content that clearly articulates the charity’s reach and measurable outcomes.

  • Support the Impact Manager by ensuring impact reporting is integrated across digital channels and campaign materials.

  • Oversee high-quality multimedia content creation (copy, graphics, short-form video) which supports the narrative of the charity.

  • Draft and approve newsletter content distributed to a large database.

  • Build and optimise welcome and follow-up journeys for new subscribers.

  • Translate insight into prioritised changes across content, journeys and CTAs

  • Use analytics to optimise engagement, growth and conversion.

  • Own website performance and continuous improvement (UX and sign-up journeys).

  • Ensure tracking is in place and use insight to drive action.


Media Relations & Press Office

  • Manage day-to-day press office activity, including handling reactive media enquiries.

  • Secure proactive media coverage across print, broadcast and digital channels to support campaigns and events.

  • Build and maintain strong journalist relationships.

  • Draft press releases, Q&As and briefing materials.

  • Monitor and evaluate coverage, correcting inaccuracies where necessary and escalating issues appropriately.


Campaigns, Brand & Partnerships

  • Develop and deliver integrated communications campaigns with measurable results.

  • Ensure consistency of tone of voice and brand across all platforms.

  • Build strong working relationships with publishers, literary organisations, cultural institutions and corporate partners to amplify reach.

  • Conduct appropriate due diligence on partnerships in collaboration with senior leadership.


About You

We are looking for a strategic and creative communications professional with strong commercial awareness and excellent storytelling skills.

You will bring:

  • Significant experience in digital marketing and communications roles.

  • Demonstrable experience leading marketing campaigns with ticket sales or revenue targets.

  • Experience marketing events, festivals or large-scale cultural programmes.

  • A strong track record of social media growth and digital audience development.

  • Experience handling media relations and securing coverage.

  • The ability to translate data and impact outcomes into compelling public-facing stories.

  • Excellent written communication skills and strong editorial judgement.

  • Confidence working with stakeholders and external partners.

  • Strong analytical skills, with the ability to interpret marketing and performance data.
     

You will also be:

  • Creative and commercially minded.

  • Calm under pressure and solutions-focused.

  • Highly organised with strong attention to detail.

  • Discreet and professional when handling sensitive matters.

  • Deeply aligned with our mission to promote reading and literacy.

Experience in the charity, publishing, cultural or arts sectors is desirable but not essential. A genuine passion for books and reading is.


Working Arrangements

  • Hybrid working, home-based with regular travel to London and the option to work in an office based in London Victoria. Our ideal candidate is based in or around London and must have the right to work in the UK.

  • Some evening and weekend work required for major events and festival delivery.

  • Occasional UK travel.


Why Join Us?

This is a rare opportunity to play an important role within a high-profile literary charity with international reach and cultural influence.

You will help shape how we grow our audience, strengthen our reputation and tell the story of our expanding grassroots impact — ensuring more people experience the joy and power of reading.

Organisation
The Queen's Reading Room View profile Organisation type Registered Charity Company size 6 - 10

The charity working to celebrate and promote the power and benefits of reading; founded by Her Majesty Queen Camilla.

Posted on: 26 February 2026
Closing date: 14 March 2026 at 22:00
Job ref: To be supplied on offer.
Tags: Campaigns, Communications, Marketing, Business Development, Digital, Content Writing / Copywriting, Design

The client requests no contact from agencies or media sales.