Digital Marketing Executive

This role will manage all of Ben’s social media channels to grow audience numbers and improve engagement with our followers.  This person will also play a key role in developing and implementing customer journeys and campaigns to support Ben’s fundraising, services and community activities. 

Key responsibilities:

·         Input in to and implement Own and implement the social media and newsletter calendars, continually assessing and improving performance metrics.

·         Working with Communications and external agencies, develop content to support the social and digital implementation of marketing activities.

·         Deliver digital marketing campaigns across email, social, paid and web to support audience growth and marketing and fundraising objectives.

·         Content creation – videos, graphics and copy for social media

·         Analyse campaign performance, user behaviour and engagement metrics to inform optimisation and reporting.

·         Support marketing and retention activity, helping develop new customer journeys and lifecycle programmes.

·         Contribute to marketing around trade shows, events and brand activations.

·         Manage content updates, newsletters and CMS activity in collaboration with editorial teams.

·         Work across new digital tools and emerging technologies to provide optimal user experience, as part of wider customer journeys.

·         Work independently to manage deadlines, juggle multiple tasks and adapt quickly to changing priorities.

·         Report against metrics for all channels, and make recommendations for improvements, test and implement.

·         Support the Outreach team to build and manage the digital community and assist with ongoing communications.

·         Support with organisational projects, where relevant.

·         Strong focus on ROI

·         Specific, additional tasks to support Marketing, Awareness and Engagement.

This job description is not intended to be an exhaustive list of responsibilities and will be regularly reviewed and amended as necessary.

Our Values

·         Passionate

·         Respectful

·         Inclusive

·         Driven

·         Empowered

Job Specific Competencies

Technical knowledge:

·         Social media ad and organic management, for individual platforms and Sprout

·         Email automation tools (DotDigital)

·         Experience of SalesForce would be useful, and Zapier for data transfer

·         Some experience of website content management and GA4

·         General MS and Google work tools

Skills:

·         Good at planning and managing a busy communications calendar

·         Excellent social media management

·         Analytical and reporting skills to share metrics across digital platforms

·         Results driven

·         Good communication skills, with both social media audiences and within internal teams

·         Innovative thinker – finding new and better ways to approach tasks and objectives

·         Copywriting for socials

Qualifications required:

·         Marketing related qualifications – academic or job specific

·         Degree preferable

Experience required

Essential:

·         3-6  years in marketing

·         Experience working with social media and digital platforms, and related management tools

·         Content development for social media

·         Good understanding of Google, GA4

·         Social and digital advertising, with a focus on ROI

·         web content production and structuring via a CMS

Desirable:

·         Working knowledge of Umbraco

·         Charity sector marketing would be helpful, but not essential.

This job is suitable for someone who…

·         A good team player, able to work across different functional teams.

·         Strong digital marketing skills (email, social, analytics, CMS).

·         A responsible and respectful approach to online interactions.

·         A data-driven mindset with the ability to interpret and act on insights.

·         Curiosity for new technologies and an eagerness to test, learn and optimise.

·         A proactive, “joiner” attitude — someone who enjoys contributing broadly within a lean team.