Marketing Manager - Supporter Acquisition & Engagement (Maternity Cover – 12 month FTC)

This is an exciting opportunity to shape how we attract, welcome and retain supporters across a range of products, including cash gifts, regular gifts, raffles and the weekly lottery and multiple channels, including direct mail, email, social media, telemarketing and face-to-face fundraising. You'll lead the planning and optimisation of individual giving supporter acquisition activity, managing budgets and performance, agency relationships and driving sustainable income growth.

Joining a collaborative and ambitious team, you’ll line manage one direct report and work closely with colleagues across fundraising, data & insight, supporter care and digital.

You’ll have the chance to make a visible impact within a charity with more than a century of life-changing work behind it.

The Role

As Marketing Manager, Acquisition & Engagement, you will lead the individual giving programme to attract new supporters and drive lifetime value.

You will plan, deliver and optimise donor acquisition, welcome journeys and ongoing stewardship across a range of fundraising products and channels.
 
Focusing on donor acquisition, you will develop targeting and testing strategies to improve campaign performance and welcome journeys, whilst managing campaign budgets and delivering accurate income forecasts for your fundraising channels.

Additionally, you will:

- Line manage and develop one direct report
- Develop fundraising campaign briefs
- Monitor and report on campaign performance and donor acquisition success
- Manage supplier relationships and invoice processes
- Ensure GDPR and Fundraising Regulator compliance
- Support the development of strong fundraising propositions

About You

To be considered for this role, you will need:

- Experience of supporter acquisition and engagement across a variety of products and channels
- Experience of working with cold data suppliers
- Experience of developing and implementing supporter journeys
- Strong direct marketing experience across both print and digital channels
- Experience of face-to-face fundraising management
- Experience of managing relationships with suppliers and agencies
- Ability to manage multiple campaigns simultaneously from concept to delivery
- Experience of setting and monitoring income and expenditure budgets, and cost negotiation
- Knowledge of how to analyse results to assess campaign performance