Individual Giving Lead

The Individual Giving Lead (Acquisition) sits within the Individual & Legacy Giving team. This role focuses on raising funds through prize- and cause-led individual giving activity and legacy giving. The Individual Giving Lead (Acquisition) leads the strategy and execution of (prize-led) donor acquisition campaigns, and develops compelling propositions to recruit and retain players supporting Guy’s & St Thomas’ Charity by engaging with our prize-led fundraising products. This role manages multi-channel direct marketing activity (online and offline), optimises performance through rigorous analysis and testing, and ensures campaigns are compliant, data-driven and financially robust. 

Key Responsibilities

Strategy & campaign leadership: 

• Develop and deliver the prize-led acquisition campaigns with income and player acquisition targets. 
• Identify growth opportunities within prize-led fundraising models. 
• Manage campaign lifecycles from concept to evaluation.

 Campaign management & delivery: 

• Create detailed project plans, briefs, schedules and budgets. 
• Manage campaign timelines to ensure delivery on time and to income targets. 
• Work across channels including direct mail, digital, paid social, DRTV (where relevant), email and telemarketing. 
• Ensure all communications are on brand, accessible, and aligned with organisational values. 

Financial management & reporting:

• Manage campaign budgets and expenditure. • Monitor income and expenditure performance; provide reforecasts where required. 
• Process POs and invoices in a timely and accurate manner. 
• Produce performance reports analysing KPIs including response rate, CPA, retention and average gift. 
• Make proactive, evidence-based recommendations to optimise performance.

Supplier & agency management: 

• Lead relationships with media agencies, External Lottery Manager, gaming suppliers, Professional Fundraising Organisations (PFOs), print and production partners. 
• Negotiate contracts and ensure compliance requirements are met. 
• Monitor supplier performance and conduct regular reviews. 
• Support audit processes where required. 

Data, insight & compliance: 

• Work closely with the Data team to ensure effective segmentation, targeting and testing. 
• Use data intelligently to improve activity performance. 
• Ensure all activity complies with: o
  • Fundraising Regulator Code of Fundraising Practice o GDPR and UK Data Protection legislation 
  • Safeguarding principles o Gambling Commission regulations (where applicable to prize-led fundraising) 

Collaboration & leadership:

• Partner with Supporter Experience, Experience & Engagement, Finance, Procurement and Data teams. 
• Act as a champion for innovation within acquisition fundraising. 
• Contribute to a collaborative, inclusive and high-performing team culture. 
• Represent Individual Giving professionally across internal stakeholder groups. 
• Work in a hot desk environment, at least two days per week of meaningful time in the Foundation’s office, plus time within a hospital or other sites as required. 

Role responsibilities are not exhaustive, and you would be reasonably expected to take on wider tasks that are commensurate with the level of your role. 

Skills, Knowledge and Expertise

Skills, abilities, and attributes: 

• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills. • Confident briefing and influencing internal stakeholders. 
• Strong analytical skills with the ability to interpret data and apply insight. 
• Proficiency in CRM databases, digital platforms and financial systems. 
• Commercially astute and results-driven. 
• Highly organised with strong attention to detail.
• Proactive and solutions-focused. 
• Adaptable in a fast-paced, growth-oriented environment. 
• Strong relationship builder with influencing capability.
• Committed to diversity, equity and inclusion.
• Strong campaign analysis and reporting capability.
• Value diversity and treat others with respect, showing sensitivity towards differences, promoting and encouraging diversity, and building on people’s different skills and talents to enhance the quality of their own and others’ work. 

Knowledge, experience, and qualifications: 

• Significant experience of delivering online and offline acquisition campaigns within Individual Giving. 
• Strong track record of meeting or exceeding income targets. 
• Experience managing multi-channel direct marketing campaigns (online and offline). 
• Budget management and financial forecasting experience.
• Experience managing agencies and external suppliers. 
• Understanding of relevant Fundraising Regulator codes, GDPR regulations, safeguarding principles, and ability to independently apply them to own campaigns and projects. 
• Deep understanding of direct marketing acquisition principles and KPIs. 
• Knowledge of GDPR, Data Protection Act 2018 and Fundraising Regulator requirements. 
• Understanding of compliance requirements related to prize-led fundraising. 

Benefits

• Annual personal development budget
• Annual health and wellbeing personal allowance
• Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
• Health and wellbeing programme that offers optional free yearly health check-ups.
• Support for healthy eating via fruit bowls and onsite lunch facilities. 
• Agile working, flexible hours, and supportive IT kit. 
• Shower facilities and bike lock area. 
• Generous annual leave (27 days + bank holidays)
• Subsidies for glasses
• Employee Assistance Programme