Individual Giving Officer

Do you want to improve the lives of people with disabilities and vulnerable people?

Humanity & Inclusion UK is looking for an experienced, highly organised and results-driven fundraiser to join our team as Individual Giving Officer. If you are keen to work for an international organisation, enjoy being hands-on in a small team and have a can-do attitude, this job is for you.

Regular giving is a key area of growth for HI, and you will play a critical role in developing and protecting this future income, ensuring our vital work continues.

Background Information and Purpose of Post

As part of our ambitious plans in the UK, Humanity & Inclusion aims to grow its income from Individual Giving by attracting new supporters, strengthening relationships with existing donors and encouraging long-term giving.

This is a pivotal role supporting HI UK to deliver its Individual Giving strategy, with a particular focus on supporter acquisition, regular giving and donor retention.

The main purpose of the post is to:

• Deliver effective fundraising acquisition campaigns to attract new supporters, generate high-quality leads and increase regular donors.
• Develop and deliver stewardship activities to strengthen relationships with existing regular donors, improve retention and maximise long-term giving.
• Create compelling fundraising content and communications that inspire supporters to engage with HI's work and take action.
• Monitor and evaluate fundraising activities against agreed targets, identifying opportunities for innovation, testing and continuous improvement.

Main Duties and Responsibilities

Regular Giving Acquisition

• Manage the day-to-day delivery of HI UK's flagship Lead-to-Call campaign, supporting the acquisition of new regular donors.
• Monitor regular giving acquisition performance against agreed KPIs, identifying areas of underperformance and recommending improvements to maximise results.
• Manage relationships with external acquisition suppliers, ensuring activities are delivered to a high standard, on schedule and in line with agreed targets.
• Research and propose opportunities to develop new regular giving acquisition channels and support the testing and implementation of agreed activities.
• Work closely with the Fundraising Manager to plan acquisition activities, review performance and implement agreed changes.

Digital Lead Generation

• Plan, coordinate and deliver digital lead generation campaigns to recruit new supporters, with a particular focus on generating high-quality email and telephone consented leads.
• Develop engaging campaign concepts and write compelling fundraising copy for digital advertisements, petitions, landing pages and other lead generation materials.
• Monitor lead generation performance, including lead volumes, costs, conversion rates and lead quality, recommending improvements to increase campaign effectiveness.
• Research and propose new lead generation opportunities, including testing new channels, suppliers and campaign approaches.
• Work collaboratively with colleagues to develop and improve supporter welcome journeys and lead conversion activities.

Regular Giving Retention and Development

• Develop and deliver HI UK's regular donor stewardship programme, continually identifying opportunities to improve supporter engagement and retention.
• Plan, write and produce regular donor communications, including welcome materials, newsletters, impact updates and other stewardship content, working independently and collaboratively with colleagues.
• Develop and deliver campaigns to increase the lifetime value of existing and lapsed regular donors, including upgrade and reactivation activities.
• Manage relationships with external telemarketing suppliers to deliver upgrade and reactivation campaigns, monitoring performance against agreed targets.
• Monitor regular donor retention and development performance against agreed KPIs, identifying opportunities to strengthen engagement and reduce donor attrition.

Data Analysis and Reporting

• Produce regular campaign performance reports, analysing key fundraising metrics and evaluating results against agreed KPIs, targets and forecasts.
• Present campaign results, insights and recommendations at team meetings, contributing to shared learning and continuous improvement.
• Work closely with the Fundraising Manager to monitor campaign income, expenditure and performance against agreed budgets.
• Coordinate with colleagues to ensure new supporter leads are imported accurately and promptly, and campaign suppression files are maintained and updated.

Other responsibilities

·       Maintain a positive and collaborative working relationship with HI UK colleagues and the Federation’s Fundraising and Communication team.

·       Ensure HI brand guidelines and organisational values are respected in all fundraising activities. 

·       Represent the organisation at relevant external events and meetings where required.

·       Keep up to date and adhere with any changes in legislation, regulatory procedures, innovation, best practice and industry standards in relation to private fundraising.

·       Any other activities commensurate with the level of the post, as may be required.

Person Specification

We genuinely value diversity and are looking to build a team of people with a wide of range of personal and professional experience. If you don’t meet all of the criteria listed below but feel you would be a good candidate for this role, please apply. If you would like an informal conversation about this, please do send us an email or call us – we would love to hear from you.

Essential criteria

·       Demonstrable experience managing multi-channel fundraising campaigns or relevant marketing experience

·       Proven hands-on track record of meeting or exceeding fundraising targets across a variety of fundraising or marketing techniques (e.g., direct marketing, digital lead generation, phone)

·       Demonstrable experience of managing fundraising and/or marketing agencies to deliver on objectives

·       Demonstrable experience of producing conversion-focused fundraising content using a data-informed approach

·       Excellent copywriting skills with ability to adapt style to a wide variety of audiences

·       Excellent donor care or customer service skills 

·       Excellent IT skills with good knowledge of Microsoft Office 365 and design software e.g. Canva and Adobe Creative Cloud

·       Excellent written and verbal communication skills in English

·       Excellent attention to detail

·       Excellent administration and organisational skills

·       Ability to work in a complex, demanding environment whilst remaining focused on results

·       Ability to prioritise competing demands and deliver high-quality work to tight deadlines

·       Ability to work independently and collaboratively to achieve agreed objectives

·       Ability to work effectively in an international and multicultural organisation

·       Commitment to creating and maintaining an inclusive and protective environment for everyone that comes into contact with the organisation.

Desirable criteria

·       Experience of video editing, particularly for social media

·       Knowledge of and passion for disability, humanitarian and development issues

·       Experience working in a charity or an international environment

·       French-language proficiency.