Donor Experience Manager

The National Trust's commitment is "For everyone, for ever." Bringing that promise to life starts with the people that work here. It means building teams with a diverse range of backgrounds, cultures and experiences. It means creating an inclusive environment where everyone can thrive.

Our roles are open to all. However, we particularly welcome applications from people from ethnically diverse communities because they are underrepresented at the Trust.

What it's like to work here

You’ll join the Donor Engagement team, a friendly, collaborative and ambitious team responsible for creating meaningful experiences and communications that inspire supporters to deepen their connection with the National Trust. From donor communications and impact reporting to special events and supporter journeys, we work together to build lasting relationships that help to engage and inspire donors and deliver our fundraising ambitions. As a newly established team with a clear sense of purpose, we value high-quality work, fresh ideas and a commitment to getting things done.

Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You will be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.

What you'll be doing

You'll help shape and embed our approach to donor experience across the fundraising portfolio, ensuring supporters receive inspiring, consistent and meaningful engagement throughout their relationship with us. Working closely with the two Donor Experience Leads in the team, you'll provide oversight and coordination across key areas of activity, helping to ensure a joined-up approach that reflects supporter needs and fundraising priorities.

You'll work with colleagues across Major Gifts and Grants, Mid-Value and Corporate Engagement, leading on the development of high-quality donor journeys, stewardship approaches and communications, ensuring activity is aligned and opportunities to enhance the supporter experience are identified and shared.

Using insight, feedback and emerging trends, you'll help champion donor-centred thinking across fundraising, identifying opportunities to strengthen engagement, improve consistency and enhance the experience we provide to supporters.

Who we're looking for

You’ll bring a broad range of the following knowledge, skills and experience, shaped by different roles, sectors or career paths. Please use your application to demonstrate how you meet the criteria below:

·       Proven experience of developing and leading donor or supporter engagement, stewardship, fundraising, marketing or communications strategies, delivering measurable engagement and fundraising outcomes.

·       Strong knowledge of the charity sector including the opportunities and challenges of engaging supporters and inspiring philanthropy.

·       Strong communication and storytelling skills, with experience shaping compelling fundraising content and campaigns for diverse audiences.

·       Strong experience using insight, data and feedback to inform strategy, identifying opportunities and continually improving supporter engagement and experience.

·       Experience shaping and improving supporter experiences at an organisational level, embedding best practice and championing donor-centric thinking across teams.

·       Highly developed stakeholder management and influencing skills, with the ability to build credibility and productive relationships across functions and at senior levels

·       Ability to influence and bring people together around shared priorities and outcomes.