Communications Lead

About The Pinnacle Centre

The Pinnacle Centre is a third space in Birmingham helping young adults grow holistically. We work across three domains: personal development, sports and wellbeing, and community and belonging.

Vision 2030 is where that work is heading. We're building a multi-purpose centre in Birmingham — sports facilities, co-working space, an auditorium and a café — designed as a home for young adults to train, work, learn and gather.

Role Summary

You own how Pinnacle sounds. Every word that goes out under our name — website, emails, WhatsApp, programme materials, funding applications — either comes from you or meets a standard you've set. You make sure we read like one organisation rather than fifteen people with fifteen styles, and that the way we describe our work holds up in front of a funder as well as in front of a 24-year-old deciding whether to come on Friday.

Key tasks

1. Voice and standards
   • Define Pinnacle's tone of voice and make it usable by other people — a short, practical guide, not a brand bible nobody opens.
   • Write or review the copy that carries weight: website pages, campaign emails, WhatsApp broadcasts, programme descriptions, sign-up flows.
   • Keep language consistent across every channel, including the ones you don't publish on yourself.
2. Owned channels
   • Own website, email and WhatsApp as channels we control outright.
   • Keep the mailing list clean, segmented and GDPR compliant.
   • Make sure nobody who contacts Pinnacle goes unanswered.
3. Vision-aligned and funder-ready language
   • Translate what we actually do into language funders, partners and institutions recognise — personal development, sports and wellbeing, community and belonging.
   • Maintain an approved set of core descriptions: boilerplate, programme summaries, impact statements — so bids and partnership decks aren't rewritten from scratch each time.
   • Work with the CFO on funding applications and with Partnerships on how we come across externally.
4. Performance
   • Track open rates, click-throughs, response times and list growth.
   • Report monthly with insight rather than screenshots.

What we're looking for

• A strong writer first, a marketer second.
• Able to write for two audiences at once: young adults who need to feel something, and funders who need to see rigour.
• Comfortable editing other people's work and holding a standard without being precious about it.
• Email marketing experience and a working understanding of GDPR.
• Grant, bid or case-for-support writing experience (desirable).

What we have to offer

●     Real ownership of a function, not a task list — you will shape how it works, not just execute someone else's plan.

●     A seat in a team building towards a 2030 horizon, with a clear line of sight to the leadership team.

●     Access to our network of founders, professionals, entrepreneurs and investors through Pinnacle's events programme.

●     Training, mentoring and the opportunity to build and lead a team of your own as the organisation grows.

●     The reward of building something in your city that will outlast all of us.

Please note: this is currently a volunteer position. Reasonable expenses for travel, equipment and refreshments are reimbursed in line with our Expenses Policy. As Pinnacle grows and funding allows, we expect several senior roles to move to paid positions, and volunteers already in post will be considered first.