CRM and Insights Officer

Help us turn data into life-changing impact for animals around the world.

We're looking for an experienced, enthusiastic CRM & Insights Officer to join Worldwide Veterinary Service (WVS). If you enjoy transforming data into meaningful insights, improving supporter experiences, and helping charities grow their impact, we'd love to hear from you.

At WVS, every decision we make helps more animals receive life-saving veterinary care. Last year alone, we helped an animal every 14 seconds, trained more than 4,800 veterinary professionals, delivered over 1,700 shipments of veterinary supplies to charities in 71 countries, and continued our Mission Rabies programme, which has vaccinated more than seven million dogs and educated over 13 million children.

As our CRM & Insights Officer, you'll play a pivotal role in helping us understand and engage our supporters more effectively. You'll take ownership of our CRM database (Donorfy), ensuring our data is accurate, secure and well managed, while producing the insights that shape fundraising and marketing decisions. Your work will directly support supporter acquisition, retention and engagement, helping us raise more funds to improve animal welfare across the globe.

Working within our Marketing Team and reporting to the Individual Giving Manager, you'll collaborate closely with colleagues across fundraising, finance and technology to develop reporting, build audience segments, analyse campaign performance and continuously improve how we use data throughout the organisation.

Main Duties & Responsibilities

CRM Oversight

• Lead on and administer Donorfy, ensuring accurate and up-to-date supporter records.
• Maintain excellent data quality, integrity and compliance
• Support the implementation of CRM best practice across the organisation.
• Ensure data is managed in accordance with GDPR and internal policies.
• Act as the first point of contact for day-to-day CRM queries from colleagues.

Reporting & Insights

• Produce regular fundraising and marketing reports, dashboards and KPI tracking.
• Analyse supporter and donor data to identify trends, opportunities and risks.
• Provide actionable insights to support donor acquisition, retention and reactivation activity.
• Monitor campaign performance and produce post-campaign analysis.
• Support the wider team in evaluating fundraising and marketing performance and supporter journeys.

Segmentation & Campaign Support

• Build audience selections and supporter segments for fundraising and marketing campaigns.
• Work with colleagues to ensure campaigns are accurately targeted and evaluated.
• Support the development of data-driven supporter journeys and stewardship programmes.
• Assist with testing and measuring campaign effectiveness.

Collaboration & Development

·       Work collaboratively with Technology and Finance teams to reconcile supporter and income data, maintain CRM data integrity, and represent fundraising priorities, constructively influencing system developments where needed.

• Support colleagues in making effective use of supporter data.
• Contribute to continuous improvements in data processes and reporting.
• Keep up to date with developments in CRM systems, fundraising data and supporter engagement best practice.
• Occasionally support events and activities outside normal working hours where required.

Essential Skills & Experience

• Two years+ experience working with CRM databases and supporter/customer data. (Donorfy is our current CRM but relevant experience across any CRM system is valuable)
• Strong Excel and data analysis skills.
• Experience producing reports and communicating insights to non-technical audiences.
• Understanding of audience segmentation and campaign targeting.
• Strong attention to detail and commitment to data accuracy.
• Knowledge of GDPR and data protection principles.
• Excellent organisational and communication skills.
• A passion for animal welfare.
• Ability to work collaboratively within a team.
• Right to work in the UK.

Desirable Skills & Experience

• Experience using Donorfy.
• Experience within a charity or not-for-profit organisation.
• Familiarity with fundraising and marketing principles, supporter engagement or individual giving.
• Experience creating dashboards using Power BI, Looker Studio or similar tools.
• Experience working with email marketing platforms and campaign reporting.
• Full UK driving licence.

Success Measures

Within the first 12 months, the postholder will:

• Improve the quality and consistency of supporter data within Donorfy.
• Deliver regular reporting and insights that support decision-making.
• Increase the use of supporter segmentation across fundraising campaigns.
• Help identify opportunities to improve donor retention and supporter engagement.
• Establish clear reporting processes and dashboards for key fundraising KPIs.