Senior digital marketing officer jobs

Sales & Marketing Manager (Maternity cover)

Location: Kington, Herefordshire (On-site, with flexible/hybrid working)
Salary: £30,000- £35,000 per annum
Reporting to: Operations Director and Commercial Director
Governance: Monthly reporting to the Board of Directors

The Mission

To transform a 15‑acre rural site with an indoor pool into a thriving, financially sustainable sanctuary.
This role is central to delivering the commercial engine that makes the mission possible.

The Role Purpose

To deliver the 2026/27 Strategic Marketing Plan, with a clear focus on securing high-occupancy, whole-site bookings.

The role exists to achieve 29.4% annual occupancy, equivalent to 10,353 guest nights, primarily through profitable, multi-day group bookings across defined market segments.

Key Responsibilities

1. Revenue Generation and Lead Conversion

• Full House Equivalent (FHE) tracking:
  Manage the Breakeven Basket and deliver 103 full-site days per year
• Segmented value propositions:
  Lead and refine messaging for four core markets:
  Faith | Schools | Private Hire | Wellness
• Midweek profit growth:
  Target corporate retreats and “Work from Hotel” style bookings to maximise midweek utilisation

2. Digital and Channel Management

• OTA performance management:
  Oversee Airbnb and Booking dot com listings for The Stables, balancing commission risk against yield
• Direct booking conversion:
  Design and implement return-stay incentives to reduce reliance on third-party platforms
• Content and storytelling:
  Champion high-quality visual content (photo, video, social) to differentiate the venue from institutional competitors

3. Commercial Analysis and Yield

• TRevPAG growth:
  Drive an increase of £2+ per guest through secondary revenue streams, including tuck shop, pool hire, and additional meals
• Yield management support:
  Work with the Operations Director to apply Minimum Facility Fees and dynamic pricing during peak demand periods

4. Relationship and Community Management

• Church and mission-led partnerships:
  Protect near-cost stays where appropriate while identifying whole-site commercial opportunities to cross-subsidise them
• Under-capacity risk reduction:
  Actively minimise bookings below 70% occupancy in The Stables to prevent net losses

5. Duty Manager Responsibilities

• Participate in the senior Duty Manager rota, providing out-of-hours leadership for residential groups
• Act as the primary on-call contact, including:
  • Guest check-ins
  • Site security
  • Emergency response (fire and pool safety)
  • Maintaining a warm, “home from home” hospitality experience

Performance Indicators (KPIs)

• Primary KPI:
  Achievement of 103 Full House Equivalent (FHE) days
• Secondary KPI:
  15% conversion of OTA guests to direct bookers
• Tertiary KPI:
  Average TRevPAG uplift of £2.00+ per guest

The Ideal Candidate

Experience

• Experience within UK group residential, hospitality, or charity trading environments (highly desirable)
• Proven management of Online Travel Agencies such as Airbnb and Booking dot com
• Demonstrated success converting third-party bookings into direct relationships
• B2B and group sales experience, ideally across:
  • Primary and junior schools
  • Church or faith-based organisations
  • Retreat leaders and wellness facilitators
• Experience operating within high fixed-cost or “daily burn” financial models

Skills and Capabilities

• Yield and pricing strategy, including dynamic pricing and midweek offers
• Strong analytical ability, confident working with metrics such as FHE and TRevPAG
• Content marketing and visual storytelling (video, photography, social media)
• SEO and digital strategy, including niche and regional search terms
• CRM thinking and lead nurture processes for cyclical and repeat bookings

Benefits and What Makes This Role Different

• A genuine strategic mandate:
  This is not a social media posting role. You will deliver Phase 3 of a defined commercial roadmap.
• A unique asset base:
  15 acres of countryside plus a highly sought-after indoor pool
• Commercial autonomy:
  Ownership of the TRevPAG agenda, with freedom to create new revenue streams
• Flexible working:
  While site presence is essential for storytelling and relationships, the role supports modern hybrid working.

Dunfield House is operated by Dunfield House Ltd, governed by The Dunfield Charity, and owned by Community of Christ.

This is a challenging and rewarding position within a friendly and fast-paced charity, with clear growth amibitions and a determination to make a real impact on the employment prospects of young people with the most barriers to entering work.

This position will bring clarity, consistency and impact to marketing and communications across the charity. The focus will be to raise our profile, tell our story, and articulate our impact, to help to build meaningful relationships with diverse partners and stakeholders.

With a resonsibility for marketing, communications, brand management and stakeholder engagement events, the postholder will take a joined-up approach across digital, media, events and stakeholder communications, ensuring our brand is consistently represented, and our work reaches and engages the right audiences.

WHAT WE'RE LOOKING FOR

Experience 

• A track record (over three years) of successfully delivering in a similar or related role. 

• Delivery of high quality, effective communications across digital and print channels. 

• Creation of compelling and accessible digital and print resources and materials. 

• Management of website content and social media channels, implementing strategies and approaches to raise profiles and boost engagement .

• Engagement and liaison with local and nation al media publications.

• Writing, editing and proofreading to a very high standard. 

• Management and planning of stakeholder engagement events and activities .

• Management of high-profile Ambassadors and advocates (desirable).

• Implementation of campaigns, to drive engagement and system s change (desirable).

• Working within the education, charities and/or the voluntary youth sector (desirable).   

Skills 

• Excellent digital and design skills, with the ability to create compelling, professional and accessible resources, reports and promotional materials. 

• Engaging written communication skills, with the ability to adapt language and messaging to different platforms and audiences. 

• A flexible approach with the ability to identify the best social, digital and print channels for a wide variety of messaging, and monitoring effectiveness through accessing, collating and analysing data.

• Creativity with the ability to make connections between themes and pull together engaging content to feed into communications. 

• Exceptional communication skills, able to speak confidently with young people, professionals, funders and senior business stakeholders. 

• Highly organised, with an attention to detail, excellent project management skills, and the ability to manage multiple priorities under pressure.   

Attitude 

• Positive and solution focussed.

• Self-assured, with a ‘can-do’ approach and the confidence to bring ideas to the table. 

• Thrives in a fast-paced and busy environment. 

• Welcomes feedback, with a desire to continuously improve and develop. 

• Passionate and enthusiastic about improving young people’s lives. 

• A commitment to our organisational values, of empowerment, collaboration, reliability, quality, and learning.

WHAT WE OFFER

• £40,891 per annum

• 28 days leave (inc. 3 days between Christmas and New Year)

• 2 volunteering days

• 1 life event day

• Matched pension contributions (up to 6%)

• Flexible working (our core business hours are 10am to 3pm)

• Life insurance (5 x annual salary)

• Canada Life WeCare employee support package

Are you an experienced and talented communications professional looking for your next challenge? Are you excited to take on a pivotal role which will shape the future of a national charity working on a key social justice issue? Can you use your expertise and experience to raise awareness of hygiene poverty, the charity’s work and bring critical supporters and stakeholders onboard? If this sounds like you and you’re motivated by improving the lives of people across the UK, we’d love to hear from you. 

The Marketing and Communications Manager plays a key role in raising awareness of hygiene poverty and inspiring individuals and corporate partners to act in support of The Hygiene Bank’s mission. This role leads our communications strategy, creates compelling content, manages digital channels, secures regional and national media coverage for the charity, and supports national campaigns and events. You will have the opportunity to work with our exciting portfolio of corporate and brand partners, co-designing joint campaigns and initiatives, and positioning our communications to generate further support and income.You will also play an important role in our End Hygiene Poverty research and campaign partnership with the charity In Kind Direct. 

Working collaboratively across the organisation and with external partners, the postholder ensures our brand integrity and messaging is clear, ethical and impactful, helping to amplify the voices of those experiencing hygiene poverty and strengthen engagement with volunteers, community partners, supporters and the public who share our mission to end hygiene poverty. It is a varied, creative and meaningful role which sits at the heart of our work to ensure everyone has access to the hygiene essentials they need to feel clean, confident, and connected.

The charity is at a critical point in its development as we work to become a major national voice, working closely with others to drive significant change. Our people must be excited by the potential of what lies ahead, enjoy, and thrive in, change. 

KEY RESPONSIBILITIES 

1. Communications Plan and Implementation 

• Develop and implement the annual communications and marketing plan in collaboration with senior leadership. 

• Design communications which meet our objectives, with particular emphasis on raising awareness of hygiene poverty and the charity, securing the support we need and championing and celebrating our partners and stakeholders 

• Ensure communications are accurate, impactful, and aligned with The Hygiene Bank’s mission, values, tone of voice and brand guidelines. 

• Translate complex or sensitive issues related to hygiene poverty into accessible, compelling stories. 

• Provide strategic communications support across teams and projects, including leading on National Hygiene Week, our flagship annual event and our partnerships with leading national brands, such as Boots, Unilever and smol. 

• Provide communications support for our fundraising campaigns and optimise our calls to action across all media. 

• Uphold high ethical and inclusive standards in all messaging and ensure our communications conform with accessibility standards. 

2. Digital Strategy and Implementation 

• Lead digital planning and delivery across our website, email, social media and digital campaigns. 

• Manage digital advertising activity (e.g., paid social, Google Ads), ensuring strong ROI. 

• Lead on the development and maintenance of our website to maximised our impact with audiences, including using SEO and traffic metrics to inform improvements.

• Oversee analytics, reporting and insight‑driven optimisation, using this to guide the work of yourself and the Communications Officer. 

3. Content Creation 

• Produce high quality written, visual and multimedia content for a variety of platforms – including media communications, social media, presentations and speeches and communications collateral to support all our campaigns. 

• Create and update marketing collateral, including leaflets, posters and campaign toolkits. 

• Manage, create and edit supporter newsletters and email communications. 

• Commission and collaborate with designers, photographers and videographers and other external creative resources as required. 

• Develop and hold a library of high-quality creative assets and imagery which support our proposition and share with partners and volunteers as needed. 

4. Ambassadors and Influencers 

•  Build and nurture relationships with ambassadors, influencers and public supporters. 

•  Develop briefs, guidance and campaign plans for influencer activity. 

•  Ensure ambassador messaging aligns with organisational values and priorities. 

•  Identify opportunities to amplify diverse lived experiences and voices. 

5. Events 

• Plan and implement digital and in person events for THB audiences 

• Lead promotional activity for national and regional events, campaigns and awareness moments including those with our brand and corporate partners 

• Support branding and communications needs for in‑person and digital events. 

• Coordinate communications for key campaigns such as National Hygiene Week and major partnership launches. 

• Capture and produce event‑related content (photo, video, social). 

6. External Engagement and media 

• Act as the point person for our collaborative campaign with In Kind Direct (IKD) End Hygiene Poverty, coordinating joint activities and working closely with peers in the charity 

• Collaborate and work with our corporate partners to produce co-branded communications and collateral which protects the integrity of our brand and aligns with our partners. 

• Collaborate with sector organisations to amplify other campaigns and activities in pursuit of shared goals

• Support media relations through press releases, statements, case studies and briefing documents. 

• Work with our external broadcast agency to create compelling broadcast opportunities to amplify our messaging and campaigns 

• Secure local, regional and national coverage for the charity online, and in print 

• Represent The Hygiene Bank in external meetings, partnerships and sector collaborations. 

• Build relationships with community groups, corporate partners and volunteers. 

• Provide campaign assets and messaging for partners to support wider engagement. 

7. Data and Monitoring 

• Monitor communications performance using analytics tools. 

• Prepare monthly reports and recommendations based on performance data. 

• Maintain accurate records of communications outputs, engagement and media coverage. 

• Ensure GDPR‑compliant data handling and responsible content management. 

• Prepare an annual review of communications and learnings as input to future plans. 

8. Administration 

• Manage communications timelines, schedules and project documentation. 

• Coordinate with suppliers, agencies and freelancers, including managing budgets where required. 

• Oversee approval processes for communications materials. 

• Maintain organised filing systems and brand resources. 

9. Team 

• Work collaboratively across teams and with volunteers to support organisation‑wide communications needs. 

• Line manage the Communications Officer, empowering and championing them in their role 

• Provide guidance on messaging, brand use and digital best practice. 

• Adopt a ‘can do’ and responsive attitude to requests from team members. 

• Contribute to an inclusive, supportive and mission‑driven team culture. 

10. Internal Communications 

• Support internal newsletters, updates and team/trustee communications. 

• Working with relevant colleagues, ensure staff and volunteers have consistent, clear and accessible information. 

• Strengthen internal cohesion by supporting cross‑team information flow. 

PERSON SPECIFICATION 

With a strong alignment to The Hygiene Bank’s values, you will have: 

• Outstanding written communication skills across a variety of media, from crafting social media content to producing case studies. 

• A creative mindset, generating new and innovative ways to communicate our work. 

• An appetite for change and continuous learning and improvement. 

• Excellent organisational skills: self‑motivated, disciplined, able to work without close supervision. 

• Ability to work under pressure and manage multiple projects simultaneously. 

• Ability to represent the charity and its mission in a clear, emotive and factual way. 

• Strong interpersonal skills: able to build and nurture relationships with volunteers, corporate partners and community groups. 

• An enthusiastic, can‑do attitude; a self-starter and a team player with a flair for building relationships. 

This job description and person specification outlines the major components of the role but is not intended to be exhaustive. 

EXPERIENCE 

With a strong track record of roles in communications and/or marketing, you will be able to demonstrate:

• Proficiency in a range of communications tools, such as Canva, MailChimp, Wordpress, Google Adwords, Adobe, Microsoft Suites, Hootsuite, etc. 

• Strong copywriting skills for a variety of audiences and formats. 

• Ability to produce marketing and communications materials for multiple audiences across different platforms. 

• Ability to communicate effectively with diverse audiences and stakeholders. 

• Strong IT skills including CRM systems, PowerBI, social media channels, Wordpress, Google Analytics and related tools. 

Please note that applicants need to be resident in the UK and have the right to work in the UK. 

The Hygiene Bank is committed to promoting equality of opportunity and values diversity of culture among our staff and volunteers.  We actively welcome applications that will help increase the diversity of our workforce, welcoming applications from those with disabilities and from minority groups and from different backgrounds and experiences. 

How to apply 
Closing date: Thursday 30th April @9am. Please note that we are a small team and will be reviewing applications as they are received. To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.

Interview dates: from 8th- 15th May 2026

This is a genuinely exciting time to join our growing team and make a real difference to people affected by gyanecological cancers.

As our Senior Digital Marketing Officer you will be responsible for boosting our income through online engagement, marketing and stewardship. The role includes responsibility for delivering paid advertising across various platforms (currently META, PPC, Reddit and TikTok) driving income through direct gifts, challenge event participation and other income generation activities.

Writing, designing and delivering our supporter emails, and overall supporter journeys, is also a key component of the role, boosting digital engagement with a view to driving additional income over time.

When it comes to this work, you'll be our lead for this area internally but you'll also have the support of our digital agency, who we maintain a close working relationship with, the wider fundraising team and the organisation as a whole. You will also benefit from several years of testing, insight gathering and proven results to build upon.

No formal qualifications are needed and charity sector experience is not a requirement. We encourage everyone with the appropriate skills, experience and potential to apply.

Legacy & In Memory Senior Marketing Officer

Contract type: Permanent, Full Time, 35 hours per week

Location: London, UK
UK hybrid working – a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.

Salary: £41,325 per annum with excellent benefits

*We offer competitive, market-aligned starting salaries. While most roles are offered at the advertised starting salary, we may adjust this in exceptional cases depending on a candidate’s experience, skills, and potential.

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us as the Legacy & In Memory Senior Marketing Officer, and your energy will help unlock people’s potential and create a fairer future.

About WaterAid

We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and suporters to make change happen.

About the team

The Legacy & In Memory (LIM) Marketing Team is responsible for increasing awareness and consideration for gifts in wills and/or an in memory gift. The team develop and deliver cross- funnel and multi-channel legacy consideration campaigns, supporter journeys and engage staff in the cross promotion of gifts in wills and in memory giving.

Our legacy income is growing, and the activities the LIM Marketing Team delivers is leading to long-term income growth to ensure that future generations around the world can change their lives with clean water.

About the role

As our Legacy & In Memory Senior Marketing Officer you will deliver a range of compelling communications to increase consideration for legacy giving and implement personalised stewardship journeys for our legacy and in memory supporters, as well as delivering engaging thank you events, and work closely with the Legacy & In Memory Marketing Manager to drive sustainable change.

In this role, you will:

• Plan, manage and execute print, email and digital campaigns across the marketing funnel to raise consideration for legacy giving
• Deliver exceptional stewardship, through personal communication journeys, for our Legacy and In Memory supporters
• Manage a legacy and high value supporter event programme
• Operate a rigorous test to learn methodology, regularly monitoring, evaluating and analysing campaigns
• Champion WaterAid’s commitment to equity, inclusion and safeguarding.

Requirements

To be successful, you will need:

• Proven experience in a direct marketing or supporter engagement role
• Proven experience in delivering and/or supporting on events
• Experience of developing and implementing supporter journeys across multiple channels
• A working style that reflects WaterAid’s values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation.

Although not essential, we’d prefer you to have:

• A recognised direct marketing qualification
• Experience of legacy or in memory fundraising
• Experience of working in the voluntary/ fundraising sector

Closing date: Applications close 12:00 PM UK time on Monday 11 May. Interviews are expected to take place week commencing 18 May.

How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter

Can I use Artificial Intelligence (AI) technology in my application?

At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre‑employment screening

To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.

Benefits

• 36 days’ holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days’ annual leave
• Employer pension contribution up to 10 %
• Flexible and hybrid working arrangements
• Season ticket loan
• Free annual eye tests
• ‘Give as you Earn’ charitable giving scheme
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
• Sabbaticals
• One paid volunteer day each year

As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.

These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.

Our People Promise

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal Opportunities

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.

Safeguarding

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).

Together, we’ll change the world through water.

Join us and be part of the change!

The Senior Digital Content Officer plays a key role in shaping and delivering engaging, evidence-based digital content for young people, parents and carers. You will lead the planning, creation and continuous improvement of website content designed to support young people’s mental health and wellbeing. Working closely with colleagues across marketing, social media and youth engagement teams, you will help develop campaigns and content that increase reach, impact and engagement across web and digital channels.

You will conduct and use user research, analytics and insights from young people, parents and trusted adults to ensure our content meets real needs and reflects diverse experiences, particularly from marginalised and racialised communities. The role also involves managing the YoungMinds Bloggers Programme, coordinating written contributions, and supporting digital content across podcasts, video and campaigns.

You will maintain high standards of quality and accreditation, ensuring content remains evidence-based, accessible and aligned with trusted health information requirements. With strong digital expertise and strategic thinking, you will contribute to the long-term content strategy, helping to ensure our digital products continue to inspire, inform and support young people and those who care for them.

Job Title: Marketing Officer

Reporting To: Senior Marketing Officer

Salary: £26,846 – £31,439

Hours: 37.5 hours per week*

Location: Alder Hey Children’s Charity, Liverpool/Hybrid working

Job Purpose:

The purpose of this role is to help to shape, support and deliver marketing plans for Alder Hey Children’s Charity for a wide range of stakeholders, reporting to the Senior Marketing Officer This is a broad and varied marketing role which requires creativity, excellent communication and project management skills to help the charity plan and execute its marketing, fundraising and brand campaigns.

Main Duties/Tasks

Marketing Planning, Campaign Delivery & Performance:

• Support the Senior Marketing Officer and Marketing & Communications Manager to implement marketing plans and campaign strategies.
• Ensure campaigns across fundraising teams align with brand, audience insight and organisational priorities.
• Collaborate with fundraising teams to plan, create and implement integrated marketing campaigns across multi channels that meet brand and fundraising goals.
• Identify opportunities to grow audiences, engagement and income through innovative marketing approaches.
• Use market research and data to drive continuous improvement in marketing activity.
• Evaluate and share actionable learnings to optimise future campaigns.
• Analysis of campaign performance and audience insights to inform future marketing decisions.

Content, Channels & Brand:

• Creative and powerful copywriting skills aligned to the values of the Charity. Adapting copy to suit differing audiences and publications, and including digital, DM, print appeals, email, magazines, brochures, scripts and social media.
• Creation of powerful stewardship content in partnership with fundraising teams.
• Collaboration within the marketing team across branded social channels to drive growth and engagement.
• Collaborate with the Trust Comms team for campaign and content capture in line with Trust Policy.
• Upholding of brand positioning to always agreed deadlines.

Stakeholder Management, Delivery & Operations:

• Manage the production and distribution of marketing materials across external suppliers as required.
• Liaising and networking with a range of internal and external stakeholders including families, donors, our colleagues (including those within the Trust), suppliers (including agencies) and partner organisations.
• Assisting the Marketing & Communications Manager to work within project budgets using appropriate systems and controls.
• Attending and participating in events, team meetings, compulsory training etc.

Other Duties

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line manager

Our Values

Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families.

Our values are:

Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.

Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.

Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.

Magic: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.

____

*In April 2025, the charity adopted a four-day working week policy, meaning staff previously working

37.5 hours a week are now working 30 hours a week to enable a four-day working week. We are confident that by embracing a more flexible and balanced approach to work, we can continue to create a thriving and fulfilling work environment while driving growth and success for our charity.

Note: This job description is intended to outline the general nature and level of work performed by employees within this role. It is not exhaustive and may be subject to change or modification as required by the needs of Alder Hey Children’s Charity.

Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults.

The post holder may be required to complete an enhanced DBS disclosure check.

Closing date: Monday 5th May

Interviews: Tuesday 13th May

Job Title: Senior Marketing Officer

Reporting To: Marketing and Communications Manager

Salary: £31,125 – £39,926

Hours: 37.5 hours per week*

Location: Alder Hey Children’s Charity, Liverpool/Hybrid working

Job Purpose:

To drive the planning and delivery of integrated marketing campaigns for Alder Hey Children’s Charity, supporting fundraising and organisational objectives, reporting to the Marketing and Communications Manager. The role will oversee workflow and priorities, manage marketing officers, and ensure campaigns are delivered to a high standard. The Senior Marketing Officer will also play a key role in shaping marketing strategy, analysing performance and driving continuous improvement across fundraising marketing activity. This is a broad and varied marketing role which requires creativity, communication and project management skills to help the charity plan and execute its marketing and brand campaigns.

Main Duties/Tasks

Strategic Planning, Leadership & Performance: ·

• Work with the Marketing & Communications Manager to shape long-term marketing plans and campaign strategies.
• Provide strategic guidance to ensure campaigns across fundraising teams align with brand, audience insight and organisational priorities.
• Represent the marketing function in cross-departmental planning.
• Develop marketing processes, templates and workflows to improve team efficiency.
• Implement and oversee internal systems for content management, consent, image banks, brand guidelines etc · To continually improve performance of team members encouraging collaboration and sharing feedback and high-performing and positive marketing team culture.
• Lead regular one to ones with team members.
• Ability to provide strategic marketing integration advice for fundraising campaigns
• Identify opportunities to grow audiences, engagement and income through innovative marketing approaches.
• Use market research and data to drive continuous improvement in marketing activity.
• Evaluate and share actionable learnings to optimise future campaigns.

Campaign Delivery, Content & Channels: 

• Collaborate with fundraising teams to plan, create and implement integrated marketing campaigns across multi channels that meet brand and fundraising goals.
• Creative and powerful copywriting skills aligned to the values of the Charity.
• Adapting copy to suit differing audiences and publications, and including digital, DM, print appeals, magazines, brochures, scripts and social media.
• Creation of powerful stewardship content in partnership with fundraising teams
• Collaboration within the marketing team across branded social channels to drive growth and engagement
• Collaborate with the Trust Comms team for campaign and content capture.

Stakeholder Management, Brand & Operations: 

• Manage the production and distribution of marketing materials across external suppliers as required.
• Liaising and networking with a range of internal and external stakeholders including families, donors, our colleagues (including those within the Trust), suppliers (including agencies) and partner organisations. ·
• Upholding of brand positioning to always agreed guidelines.
• Assisting the Marketing & Communications Manager to work within project budgets using appropriate systems and controls.
• Attending and participating in events, team meetings, compulsory training etc.

Other Duties

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line managerOur Values

• Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families.

Our values are:

• Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.
• Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.
• Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.
• Magic: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.

___

*In April 2025, the charity adopted a four-day working week policy, meaning staff previously working

37.5 hours a week are now working 30 hours a week to enable a four-day working week. We are confident that by embracing a more flexible and balanced approach to work, we can continue to create a thriving and fulfilling work environment while driving growth and success for our charity.

Note: This job description is intended to outline the general nature and level of work performed by employees within this role. It is not exhaustive and may be subject to change or modification as required by the needs of Alder Hey Children’s Charity.

Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults.

The post holder may be required to complete an enhanced DBS disclosure check.

Job Closes: Tuesday 5th May, 12pm

Interviews: Thursday 14th May

Join us in the fight against hunger and food waste - your creativity and passion could change lives across the Midlands

Job Title: Digital Marketing Officer

Reporting to:Marketing & Communications Manager

Location:  Coronation Food Hub, Birmingham - hybrid working

Hours: 37.5 hours per week, 4 days/30 hours considered

Contract: Interim (minimum 6 months) to permanent

Salary:£26655 per annum

About FareShare Midlands

FareShare Midlands is the region’s largest food redistribution charity, tackling inequality, transforming lives and ensuring no good food goes to waste. We rescue surplus food and redistribute it to over 650 charities and community organisations, helping to feed around 60,000 people every week.

Alongside food redistribution, we invest in people and communities through volunteering, education and employability programmes. With the opening of the Sir Peter Rigby Coronation Food Hub in Birmingham, we are entering a significant period of growth, innovation and increased impact across the Midlands.

The Role

This is a hands-on Digital Marketing Officer role created to support the overall marketing and communications, with specific responsibilities in respect of employability programmes and overall Hub-based activity.

Working closely with the Senior Marketing & Communications Manager and the wider MarComms team, the postholder will deliver engaging, practical marketing and communications activity that supports:

• General marketing and communications
• Employability SkillsShare programmes
• Project-based initiatives such as local pantries
• Internal communications and staff/volunteer engagement
• New opportunities such as meeting room hire, community kitchen hire and events

This role is ideal for someone with strong video, content and digital skills, who enjoys variety, collaboration and seeing their work directly enable delivery teams and participants.

Key Responsibilities

Digital Content & Video

• Lead on the creation and editing of video content for:

         o Social media and digital channels

         o Impact stories and case studies

         o Employability programmes and participant journeys

         o Internal communications and staff engagement

• Capture and edit short-form and long-form content aligned to brand guidelines
• Support filming opportunities across the Hub and wider organisation

Employability & Hub Marketing

• Work closely with the Employability team to support recruitment, engagement and promotion of SkillsShare programmes
• Create accessible, engaging content for participants, employers and funders
• Support marketing and communications for Hub-based initiatives, projects and pilots (eg catering, hospitality, pantries)
• Ensure employability activity is consistently represented across digital channels

Campaign & Project Support

• Support marketing and communications activity for:

          o Meeting room hire and community kitchen hire

          o Events and Hub-based activity

          o New routes to market and community projects

•  Collaborate with other MarComms officers to deliver integrated campaigns where needed
• Adapt content for different audiences and channels

Email Marketing & Internal Comms

• Support email marketing activity in collaboration with the Senior Manager and Digital Marketing Officer
• Contribute content for internal communications, working alongside the Senior Digital Marketing Officer
• Help ensure staff and volunteers feel informed, engaged and connected during a period of change and growth

Brand, Reporting & Collaboration

• Act as a brand champion, ensuring consistency and quality across outputs
• Contribute to basic reporting and insight gathering to support evaluation and improvement
• Work collaboratively with colleagues across Marketing, Employability, Volunteering and Fundraising teams
• Support ad hoc marketing and communications activity as required

What We’re Looking For

Essential

• Experience in a digital marketing or communications
• Strong video content creation and editing skills
• Excellent written communication skills and attention to detail
• Experience creating content for social media and digital channels
• Ability to manage multiple priorities in a busy, evolving environment
• A collaborative, proactive and flexible approach

Desirable

• Experience in the charity, public or social impact sector
• Experience supporting employability, skills or community programmes
• Graphic design skills and confidence using design software
• Experience contributing to internal communications
• Basic understanding of performance reporting and analytics

How to Apply

If you would like to apply for this role, please create a supporting statement to demonstrate your suitability and to explain your interest in both the job and FareShare Midlands. Please send your supporting statement with a copy of your CV. Please note that applications submitted without a supporting statement will not be considered. 

We continue to strive to ensure that the profile of our staff and volunteers reflects the diverse communities we serve across the Midlands. As such we encourage and welcome applications from all our communities. We particularly welcome applications from people from ethnically diverse backgrounds as they are currently under-represented within FareShare Midlands. 

Closing date for applications is 12pm on Friday 27th February 2026

The Digital Marketing Manager is accountable for the delivery and performance of our website, email, SEO, PPC, paid-social and CRM marketing, ensuring all our digital channels are optimised for both awareness and income generation.

This is a hands-on role which will see you deliver key activity as well as lead a small team in prioritising and evaluating work across digital channels, using data and insight to inform decisions. To spearhead and champion our digital marketing transformation, you’ll need to be a results driven and experienced professional, who thrives in a fast-paced environment. Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives.
• Deliver and continually improve how we connect with our audiences, primarily through (but not limited to) strategic use of email, website management, SEO, PPC, paid social and CRM marketing.
• Identify opportunities to maximise online brand awareness, engagement and revenue generation.
• Track, analyse and report on digital performance metrics, owning KPIs for traffic, conversion, income and engagement, as well as providing actionable insights and data to improve and inform digital marketing effectiveness.
• Own website performance by managing content within the CMS, improving user journeys, implementing SEO best practices and using data and analytics to increase visibility, traffic and conversion rates.
• Plan, execute and optimise our paid advertising accounts, including Google Ads and paid social platforms (e.g. Meta), using A/B testing to ensure they are data-driven, cost efficient and deliver ROI and income.
• Lead and deliver email and CRM activity (including building campaigns, managing audiences, segmentation and automation), ensuring data, templates and journeys are optimised for engagement and conversion, using performance and insights to drive improvements.
• Embed a culture of data-driven decision making and bring visibility and transparency to digital marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity.
• Work closely with the Data team to ensure digital and data strategies align and data between digital channels is automated, accurate and can be reported on effectively.
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations and any other applicable legislation.

 

What we offer: 

• Flexible and hybrid working to support work-life balance 

• Generous annual leave entitlement with additional leave for long service  

• Enhanced sick pay 

• Enhanced Maternity Pay 

• Employee Assistance Program and Lifestyle Savings

• Free flu jabs 

• Cycle to work scheme 

• Charity events throughout the year 

• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 

• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

We will be interviewing for this role on 15th May at our Charity Office based in Birmingham City Centre.

The Digital Content Manager will lead the development and delivery of our website and digital content strategy, ensuring our digital channels play a central role in achieving our mission. This role manages a talented team of Senior Digital Content Officers and works closely with colleagues across communications, marketing, youth engagement, fundraising and beyond, to deliver impactful, user-focused content and campaigns.

You will oversee the ongoing evolution of the website, improving user journeys, accessibility, SEO and content performance. Working alongside the Product Manager and digital agency, you will help shape and deliver the website roadmap and vision. A key focus of the role is ensuring young people are active partners in our digital work, co-creating content and providing insights that shape our digital services and supportive content model.

You will also play a key role in the development of multi-channel campaigns to expand our reach, particularly among Black and minoritised young people, and ensure the organisation has the skills and tools needed to deliver effective digital communications. Through strong leadership, data-driven decision-making and strategic thinking, you will help maximise the reach, quality and impact of our digital offer.

Role Overview
The Talent Set is delighted to partner with a renowned animal charity on a fantastic Senior Digital Officer - Acquisition role. This pivotal position involves leading digital campaigns to expand supporter base and enhance online fundraising efforts in a dynamic, policy-driven environment.

Key Responsibilities

• Develop and execute innovative digital acquisition strategies to grow supporter engagement and fundraising volume.
• Manage online campaigns across various paid digital channels with the aim of driving leads
• Analyse paid ad campaign performance data to optimise approach, maximise return on investment, and inform future initiatives.
• Collaborate with creative, marketing, and policy teams to deliver compelling content that drives supporter action.
• Stay abreast of digital fundraising trends to maintain best practices and improve campaign effectiveness.
• Support team restructuring activities and contribute to shaping a high-performing digital acquisition team.

Person Specification

• Proven experience in managing paid digital fundraising or marketing campaigns, especially in supporter acquisition.
• Strong analytical skills with the ability to interpret data and optimise campaigns accordingly.
• Excellent communication skills, capable of translating organisational policy into engaging digital content.
• Demonstratable experience of setting up and managing Meta Ads, optimising performance with Meta Ads Manager. This includes setting up new ad sets, audiences, tracking, improved targeting and re-marketing strategies.
• Experience  of working with Google Ads, Google Analytics and tracking tools.
• Familiarity with digital tools and platforms used in campaigning and fundraising.
• Passionate about animal welfare and organisational causes, with a collaborative and proactive attitude.

What’s on Offer
Salary: £45,000-£50,000

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
 

Senior Individual Giving Officer

Job Advert

Are you passionate about turning supporter generosity into sustained income that helps people with a learning disability live their lives to the full? Do you have experience running multi-channel fundraising campaigns and using data to improve performance? If so, we have a role for you to impact our growing Individual Giving programme.

We are looking for a Senior Individual Giving Officer to join our Public Fundraising team at Mencap. You will lead the planning and delivery of acquisition and retention campaigns across cash, lottery, regular giving, value exchange, raffle and payroll giving channels, working across face to face, direct mail, email, digital and telephone. You will work closely with colleagues in Legacy, Wills and Trusts, Community Fundraising and Challenge Events to deliver joined up supporter journeys that increase lifetime value and broaden our audience reach. Reporting to the Senior Individual Giving Manager, you will play a key part in delivering our Mencap 2030 strategy.

This is a permanent, full‑time position. We offer flexible and hybrid working arrangements, with a requirement to attend our London office for a minimum of two days per week. Occasional travel within the UK may also be required.

What you will do

· Lead the end-to-end planning and execution of direct marketing campaigns, including campaign schedules, briefs, copywriting, data checks, print and postage processing, finance processing and stakeholder management.

· Manage campaign budgets, monitor KPIs and report on performance, delivering activity on time and to a high standard.

· Build and manage complex data selections and automated email journeys, supporting the roll out of our new CRM and using insight to improve targeting and results.

· Keep the supporter at the heart of the journey by creating authentic, compelling stories and personalised donor journeys that drive repeat giving, upsell and cross sell.

· Work collaboratively with internal teams and external suppliers to ensure campaigns are aligned and executed effectively.

· Analyse campaign performance, adopt a test and learn approach and make data driven recommendations for improvement.

· Ensure all fundraising activity complies with GDPR, the Fundraising Regulator Code of Practice and Gambling Commission regulations. Support invoice processing, monthly management accounting, quarterly reforecasting and annual budget setting processes.

· Champion equality, diversity and inclusion in campaigns and across the organisation.

What you will bring

· Proven experience of planning and delivering multi-channel individual giving campaigns.

· Strong data and CRM skills, with experience of building selections and automated journeys.

· Excellent project management and stakeholder management skills, with attention to detail and the ability to manage competing deadlines.

· Strong copywriting and supporter communications skills, with a focus on storytelling and supporter care.

· Experience of monitoring and analysing campaign performance and using insight to improve results.

· Knowledge of fundraising compliance and best practice. A collaborative approach and commitment to equality, diversity and inclusion.

Why join us - You will be part of a friendly, inclusive, values-driven fundraising team working to improve the lives of people with a learning disability in the UK. We offer flexible working, generous holiday, a supportive learning culture and opportunities to develop your fundraising career. You will play a key role as we expand and improve our Individual Giving Program. 

The advert will close on 26 April with initial interviews held via Microsoft Teams shortly afterwards. We reserve the right to close the advert early if we receive a high volume of applications or once a suitable candidate has been identified. 

Benefits

Here at Mencap, we offer an impressive range of benefits designed to support and reward our employees to ensure that our teams feel valued and appreciated.

Our benefits package offers 32 days of paid holiday (including bank holidays, pro rata), along with a range of perks such as discounts at leading high-street retailers, access to health cash plans, interest-free loans, and many more exciting offerings.

For more details on what we have to offer, please see the attached document outlining all the fantastic benefits available to you as a member of our team!

About Mencap

Our vision is for the UK to be the best place in the world for people with a learning disability to live happy and healthy lives.

We're here to support people with a learning disability, their families and their carers. We fight for a kinder, fairer and more inclusive society for people with a learning disability to live in.

At Mencap, everyone works with people with a learning disability either providing support or advice, or alongside one another as colleagues.

Belonging at Mencap is for everyone, every day, everywhere.

· Everyone is expected to treat people well and make Mencap an inclusive organisation.

· Every day we grow and learn. It’s okay to make mistakes but we learn from them and make changes

· Everywhere people will feel respected, valued, and safe to be themselves.

We have Belonging network groups that meet online and are open to all colleagues. The groups include people who identify as Black and Asian, LGBTQIA+, disabled or with a long- term health condition, women, parents and carers, and their allies.

We want to encourage everyone to apply to work at Mencap and we offer a variety of different contract types and working patterns. We’re not looking for specific experience. It is your personality and values that will make you a great colleague. We will train and develop you to succeed in the role you’re applying for.

As Marketing Manager with strong third sector experience, you’ll oversee the day-to-day planning, production, and delivery of fundraising and awareness campaigns across digital and traditional channels.
You’ll manage timelines, creative workflows, and campaign assets ensuring every message, design, and ad reflects The Zahra Trust’s brand and moves people to give, act, and advocate.
You’ll collaborate closely with internal teams (Fundraising, Programs, and IT), as well as external agencies and vendors, to bring campaigns to life on time, on budget, and with measurable results.
This role is ideal for a hands-on project manager and storyteller who thrives in fast-paced, purpose-driven environments.