Senior direct marketing manager jobs in Milton keynes

Role Overview
The Talent Set is delighted to partner with a charitable organisation seeking a strategic Head of Acquisition. This senior role involves leading multi-channel campaigns to optimise audience engagement, drive new supporter acquisitions, and adapt to shifting audience behaviours and fundraising priorities.

Key Responsibilities

• Develop and execute innovative multi-channel acquisition strategies, balancing digital and traditional media to reach diverse audiences.
• Lead and guide a team of specialists across paid media, digital engagement, direct mail, door drops, and other channels, ensuring integrated delivery and measurable outcomes.
• Oversee campaign planning, execution, optimisation, and reporting to meet ambitious fundraising targets and organisational goals.
• Drive channel testing initiatives, including DRTV, partial address mail, door-to-door, and new lottery concepts, ensuring evaluation and learning for future campaigns.
• Collaborate with internal teams and external agencies to maintain a flexible and agile approach aligned with evolving organisational priorities.
• Manage budgets effectively, ensuring maximum return on investment while supporting team development and innovation.
• Monitor key performance indicators such as conversion rates and gift rates, adjusting strategies to optimise supporter acquisition and retention.

Person Specification

• Proven experience in digital and traditional acquisition channels, with a track record of managing multi-channel campaigns in a charity or similar sector.
• Strong leadership skills with the ability to guide multi-disciplinary teams and foster a collaborative environment.
• Excellent understanding of media planning, campaign optimisation, and performance analytics.
• Ability to adapt to changing market conditions, audience behaviours, and organisational priorities.
• Effective communicator who can build relationships with internal stakeholders and external agencies.
• Commercial awareness, with experience managing budgets and ensuring cost-effective campaign delivery.
• A strategic mindset combined with operational execution capabilities.

What’s on Offer
Salary: circa £60,000

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

What if your financial insight and partnership could help one of the UK's largest charities direct its resources where they make the greatest difference for people affected by dementia?

About the opportunity

As a Finance Business Partner, you'll work alongside budget holders across Alzheimer's Society, turning complex financial information into clear insights that support better decision-making. In a role where every pound matters in the fight against dementia, you'll help ensure our resources reach the places they can have the most impact, whether that's funding groundbreaking research, delivering vital support services, or campaigning for systemic change.

You'll build trusted relationships with stakeholders across the organisation, providing the financial analysis, challenge and support they need to navigate complexity with confidence. Through coaching and partnership, you'll help budget holders strengthen their own financial capability, so that sound financial thinking becomes part of how the Society operates, not something that sits only within Finance.

You'll be part of our Finance and Assurance directorate, where our vision is to be the Society's single point of truth. Working within the Financial Partnering, Planning and Analysis function, you'll be the dedicated finance partner for our Income and Engagement directorate, connecting Finance with the teams responsible for growing and protecting the Society's income. You'll translate their plans into sound financial frameworks that enable our mission rather than hold it back.

You'll already have or be open to developing a deep understanding of how fundraised, legacy and restricted income flows through the Society, and you'll use that specialism to add real value to the teams responsible for growing and stewarding our income.

About you

You're a finance professional with proven business partnering experience who understands that effective partnering means combining accurate numbers with clear communication, constructive challenge and a genuine interest in helping others see the bigger picture. You're comfortable working across boundaries, building relationships at all levels, and coaching colleagues to develop their financial confidence.

You'll have:

- A relevant professional accounting qualification (ACA, ACCA, CIMA or equivalent), either fully or part qualified, or qualified by experience.
- Experience supporting business teams with budgeting, forecasting and month-end processes, including ensuring appropriate controls are in place and financial performance is communicated effectively and on time.
- A track record of applying analytical skills to provide financial advice that supports strategic decision-making.
- Experience of identifying and collecting feedback and other data to inform quality improvement and to monitor the performance of processes or tools.
- Good communication skills, with the ability to interpret financial information and present it in a way that tells a clear story.
- The confidence to challenge, negotiate and influence, while taking a balanced view that incorporates different perspectives.
- Experience working with ERP systems. Experience with Unit4 would be particularly valuable, though it is not essential.
- The ability to work independently and manage competing priorities, while knowing when to consult and when to ask for support.

It would be particularly valuable if you also bring:

- Experience partnering with income-generating, fundraising, marketing or engagement functions within a non-profit or charity setting.
- An understanding of restricted fund accounting and the financial management of legacy income.

What you'll focus on

- Partnering with budget holders across your assigned directorate to provide analysis, insight and recommendations that support effective, informed decision-making.
- Preparing financial reports, budgets, forecasts and business plans, and modelling financial data to support operational and strategic priorities.
- Supporting and challenging budget holders to identify risks and opportunities early, escalating appropriately and agreeing remedial action where needed.
- Strengthening financial knowledge and confidence across your stakeholder group through coaching, training and a partnership-based approach.
- Working collaboratively across the Finance team to design intuitive reports and analysis that meet the needs of colleagues across the Society.
- Advocating good accounting principles and helping to educate, inform and develop others within your directorate and the wider Finance team.
- Identifying cost saving or optimisation opportunities, working closely with colleagues in Procurement and Sustainability to realise these.
- Supporting Senior Business Partners in identifying key performance metrics and collecting routine feedback from partners across the Society to drive constant quality improvement.

You may also line manage a Finance Business Partnering Assistant, role-modelling a high challenge, high support culture where accountability, performance and development go hand in hand.

Are you ready to be a trusted financial partner, bringing both challenge and practical solutions to the people working to make life better for everyone affected by dementia?

Important Dates:

- Deadline for applications is Sunday 12th April 2026
- Interview invites issued Friday 17th April 2026
- Interviews taking place across W/C 20th April 2026

About Alzheimer's Society

Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.