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Woking, Surrey (Hybrid)
Surrey
£37,581 per year
Full-time
Permanent
Job description

Legacy and In Memory Marketing Manager

£37,581 pa

Woking, Surrey GU21 4LL / Hybrid Working (minimum 40% in person collaboration per month)

About the role

We’re excited to be recruiting a Legacy and In Memory Marketing Manager to help grow and deliver WWF-UK’s legacy and in memory fundraising programme. This role will lead the planning and delivery of engaging multi-channel marketing activity that inspires supporters to consider leaving a gift in their will or giving in memory, helping to build long-term support for our mission.

You’ll manage a varied portfolio of campaigns across direct mail, digital, events and web, working closely with colleagues across fundraising, communications and data teams, as well as external agencies. Alongside delivering high-quality campaigns, you’ll play an important role in strengthening supporter journeys, embedding best practice in legacy marketing and championing legacy and in memory giving across the organisation.

This is a hands-on role suited to someone who enjoys combining creative thinking with strong planning, analysis and collaboration to deliver meaningful supporter engagement.

Skills and experience

You’ll bring the skills and experience needed to succeed in this role, including:

Essential

· Experience delivering legacy, in memory or individual giving marketing activity that supports supporter growth and retention

· Proven ability to manage multi-channel campaigns from planning through to delivery and evaluation

· Strong project management skills, with the ability to manage multiple deadlines and priorities

· Excellent written and verbal communication skills, with a supporter-focused approach

· Experience working with campaign data, reporting and insights to improve performance

· Budget management experience, including monitoring spend and processing invoices

· Ability to build strong relationships with internal stakeholders and external agencies

· Understanding of fundraising regulation, charity law and data protection requirements

Desirable

· Experience working in legacy fundraising or long-term supporter engagement within the charity sector

· Knowledge of legacy and in memory supporter journeys and stewardship approaches

· Experience using CRM or campaign management systems

· Confidence representing an organisation externally or contributing to sector networks

What we offer

We believe in rewarding our team with more than just a salary. Here’s what you can expect:

· Annual leave starting at 26 days a year pro-rated, rising one day each year to 31 days plus bank holidays

· Flexible working options, to support your work life balance

· 5% employer contribution to pension, rising to 10% with employee contribution

· Learning and development opportunities to help you grow

· Regular wellbeing initiatives to support your health and happiness.

This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.

This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you’ll hot desk among trees and gardens.

About WWF-UK

We're a global conservation charity with millions of supporters and hundreds of projects around the world.

At WWF-UK, we’re bringing our world back to life. Protecting what’s left isn’t enough. We’re racing to restore nature and prevent catastrophic climate change. And it’s a race we can win with everyone’s help.

We’re courageous, passionate, and driven by science. For more than 60 years we’ve been at the forefront of global efforts to protect wildlife and the natural world. We work with integrity, collaboration and deep respect for those we partner with.

How to apply

Click the link to apply via our website. You’ll be asked to complete an application form and upload your CV and a supporting statement that tells us why you’ll be a great addition to WWF-UK.

Our Diversity Promise to You

At the heart of our mission is a simple truth: the planet needs everyone. That means you - in all your uniqueness, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or how you choose to express yourself.

We don’t do stereotypes. We work together with purpose, driven by passion and enhanced by respect, courage, and integrity. We pull together from all walks of life to fight for a better future, and we want you to feel supported every step of the way.

We’re proud to be a Disability Confident employer and are committed to creating an inclusive workplace where everyone feels they belong. We actively encourage applications from people of all backgrounds and identities.

So, if there’s anything we can do to make your application or interview experience more comfortable or accessible, just give our Talent Acquisition Team a shout via our website.

Safeguarding Commitment

Just as we celebrate diversity in all its forms, we are equally dedicated to creating a safe environment for every person we work with or encounter.

Our commitment extends to children, adults at risk, and individuals experiencing any form of vulnerability, whether temporary or permanent.

We proudly stand behind CAPSEAH (Common Approach to Protection from Sexual Exploitation, Sexual Abuse and Sexual Harassment) and put this commitment into action through clear policies, thorough training, and recruitment checks tailored to each role, which may include external vetting.

If you ever have a concern, however big or small, know that there are confidential channels ready to support you at WWF-UK. We promise to respond promptly and with care, because protecting every individual is at the heart of everything we do.

Organisation
WWF-UK View profile Organisation type Registered Charity Company size 101 - 500
Posted on: 12 March 2026
Closing date: 31 March 2026 at 14:12
Job ref: REQ000963
Tags: Campaigns, Fundraising, Marketing, Project Management, Operations, Environment / Animal, Programme Management, Community Fundraising, Direct / Supporters, Individual Giving, Legacy, Major Donor, Digital Fundraising