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Legacy & In Memory Senior Marketing Officer
Contract type: Permanent, Full Time, 35 hours per week
Location: London, UK
UK hybrid working – a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.
Salary: £41,325 per annum with excellent benefits
*We offer competitive, market-aligned starting salaries. While most roles are offered at the advertised starting salary, we may adjust this in exceptional cases depending on a candidate’s experience, skills, and potential.
Change starts with water. Change starts with you.
Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us as the Legacy & In Memory Senior Marketing Officer, and your energy will help unlock people’s potential and create a fairer future.
About WaterAid
We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and suporters to make change happen.
About the team
The Legacy & In Memory (LIM) Marketing Team is responsible for increasing awareness and consideration for gifts in wills and/or an in memory gift. The team develop and deliver cross- funnel and multi-channel legacy consideration campaigns, supporter journeys and engage staff in the cross promotion of gifts in wills and in memory giving.
Our legacy income is growing, and the activities the LIM Marketing Team delivers is leading to long-term income growth to ensure that future generations around the world can change their lives with clean water.
About the role
As our Legacy & In Memory Senior Marketing Officer you will deliver a range of compelling communications to increase consideration for legacy giving and implement personalised stewardship journeys for our legacy and in memory supporters, as well as delivering engaging thank you events, and work closely with the Legacy & In Memory Marketing Manager to drive sustainable change.
In this role, you will:
- Plan, manage and execute print, email and digital campaigns across the marketing funnel to raise consideration for legacy giving
- Deliver exceptional stewardship, through personal communication journeys, for our Legacy and In Memory supporters
- Manage a legacy and high value supporter event programme
- Operate a rigorous test to learn methodology, regularly monitoring, evaluating and analysing campaigns
- Champion WaterAid’s commitment to equity, inclusion and safeguarding.
Requirements
To be successful, you will need:
- Proven experience in a direct marketing or supporter engagement role
- Proven experience in delivering and/or supporting on events
- Experience of developing and implementing supporter journeys across multiple channels
- A working style that reflects WaterAid’s values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation.
Although not essential, we’d prefer you to have:
- A recognised direct marketing qualification
- Experience of legacy or in memory fundraising
- Experience of working in the voluntary/ fundraising sector
Closing date: Applications close 12:00 PM UK time on Monday 11 May. Interviews are expected to take place week commencing 18 May.
How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter
Can I use Artificial Intelligence (AI) technology in my application?
At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.
Pre‑employment screening
To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.
Benefits
- 36 days’ holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days’ annual leave
- Employer pension contribution up to 10 %
- Flexible and hybrid working arrangements
- Season ticket loan
- Free annual eye tests
- ‘Give as you Earn’ charitable giving scheme
- Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
- Sabbaticals
- One paid volunteer day each year
As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.
These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.
Our People Promise
We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.
Equal Opportunities
We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.
Safeguarding
We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).
Together, we’ll change the world through water.
Join us and be part of the change!
Registered Charity
More than 1000
Our vision is a world where everyone, everywhere has sustainable and safe water, sanitation and hygiene.
Thank you!
Vacancy type: Paid Vacancy
Function: Fundraising
Location: Head Office - Sully (Hybrid Working)
Salary: up to £32,862 per annum (depending on experience)
Contract type: Permanent
Contract hours: Full time
Weekly hours: 37.5 hours per week
Closing Date: 27/04/2026
Ref No: 1055
We are delighted to share an exciting opportunity to join our Income Generation team in a newly created Legacies and In Memory Officer role.
About the Role:
Are you a proactive, experienced fundraiser or communications professional who enjoys building relationships and delivering great supporter experience?
Join us at an exciting time as we continue to grow our legacy and in-memory income to support more children and families in Wales.
This is a wonderful opportunity to build on an already strong and successful programme; the charity currently receives over £1.5 million each year from legacy income, alongside a strong pipeline of enquirers and pledgers. In-memory giving is also a key area we wish to further develop to maximise new opportunities for sustainable growth and supporter engagement.
About you:
You’re an experienced fundraiser or supporter‑facing professional who already knows how to deliver high‑quality campaigns and meaningful supporter experiences. You’re confident working across multiple channels to run effective fundraising or marketing activity, using insight, evidence and creativity to shape what works.
You naturally build warm, trust‑based relationships with people - supporters, volunteers, pledgers, enquirers and retail colleagues and you understand how to tailor communication to different audiences with clarity and care. You’re equally comfortable managing projects, suppliers and budgets, keeping everything on track and to deadline, and you use data intelligently to improve future work.
You thrive working collaboratively across a charity, bringing strong communication skills and a keen eye for detail. Most importantly, you’re motivated by making a genuine difference to children and families accessing hospice care.
You’ll need to be flexible, as some evenings and weekends will be part of the role to fit around the needs of our supporters.
Please see the attached job description and person specification for more information.
Our employee benefits:
- Holiday entitlement of 30 days (rising to 32 days with service) plus Bank Holidays
- Group Personal Pension Scheme with an employer contribution of 5%
- Life assurance- death in service benefit
- Wellbeing support - employee assistance program, which provides a range of free services including counselling, financial and legal support.
- Unlimited access to a 24/7 online GP as well as a range of other health experts
- Healthcare Cash Plan – claim back the cost for appointments and treatment such as dental, optical or physio
- Cycle to work scheme
- Technology, mobile phone and will writing schemes
- Discounted gym membership and shopping discounts
- Hybrid working and when onsite free secured parking
Ty Hafan’s ambition is that when a child’s life will be short, no family should have to live it on their own. Sadly, we know that thousands of families in Wales are struggling alone through the fear, exhaustion and uncertainty that comes with caring for a child whose life will be short. We believe that no family should have to live this on their own and we are determined to walk alongside every family through life, death and beyond.
At Tŷ Hafan we are experts at caring for children with life-shortening conditions and our services support families in our hospice, in community settings, local hospitals and in families’ homes. We understand that the needs of each child and their family are unique and we know that caring for a child with a life-shortening condition is often extremely demanding. Our aim is to make sure that no one doing this is alone. Our colleagues, volunteers and supporters are crucial in the delivery of our ambition – we know that everyone plays a huge part in making sure that no family faces their child’s short life alone.
Our Vision: A Wales where every child with a life-shortening condition lives a fulfilling life, supported with the compassion and specialist care they and their family need.
Our Purpose: No family should have to face the unimaginable loss of their child alone. With children and families at the heart of all we do, we provide free care and support in our hospice and in the community, offering a lifeline throughout the child’s short life, at end of life, through bereavement and beyond.
Our Values: At Tŷ Hafan we make a difference by living our values: Demonstrating Compassion, Providing Excellent Service, Working Together and Taking Ownership.
Tips for candidates – all applications and interviews will be assessed using the person specification included within the job description. Please see attached candidate pack for further guidance.
Our recruitment system will automatically time out after 120 minutes of inactivity. To ensure your application is submitted successfully, we recommend either saving your progress as you go or preparing your responses in a Word document and copying them into the application form. This will help you avoid losing any information in case of an unexpected timeout.
Please note this role is subject to the outcome of a basic DBS (Disclosure and Barring Service) check, two satisfactory references and pre-employment medical clearance.
Tŷ Hafan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all. We welcome applications from people of all backgrounds and experiences, including those from under‑represented groups. Recruitment decisions are made based on merit and aligned with our values. If you need any reasonable adjustments during the application or interview process, please let us know.
Registered Charity
101 - 500
A Wales where every child with a life-shortening condition lives a fulfilling life, supported with the compassion and specialist care they need.
Thank you!
At Alzheimer’s Society, every action we take is about making life better for people living with dementia and their carers. We are advisors, supporters, fundraisers, researchers, communicators, and so much more. Some of us are volunteers, some are employees, but together we are a community united by a shared purpose: to make a real difference when it matters most.
We are looking for a Assistant Legacy Case Officer who wants to be part of that mission. This is more than a job. It is a chance to play a pivotal role in securing the future of our work. Through your care, attention, and expertise, you will manage legacies that help ensure we can support thousands of people affected by dementia now and in the years to come.
What You Will Do
Every day in this role is about people and purpose. You will care for a diverse caseload of around 300 pecuniary and specific legacies, guiding them with sensitivity, professionalism, and empathy. You will build trusting relationships with solicitors, executors, co-beneficiaries, and other stakeholders, helping them navigate what can be a complex and emotional process.
Your work will ensure that all legal requirements are met and that every legacy is handled with integrity. You will collaborate closely with colleagues across the Legacy team, sharing knowledge, supporting one another, and contributing to projects that keep our work running smoothly.
You will also help raise awareness of legacy giving, making connections with key stakeholders and helping secure vital income for the Society. Every receipt you issue, every file you progress, and every relationship you nurture directly helps people living with dementia and their families.
This is a role where you can grow. You will have the opportunity to develop expertise across residuary and trust legacies while building your professional skills in a supportive and inclusive environment. Every case you handle is a story of impact, and your work will leave a lasting mark on our mission.
About You
We want to hear from people from all walks of life. You do not need to tick every box, because we value motivation, potential, and alignment with our values as much as experience. You might:
- Have experience in Legacy Administration or a willingness to learn, with familiarity with First Class 4 or similar systems
- Have some understanding of Wills, Probate, or Trust law, or be keen to develop this knowledge
- Be working towards, or interested in, an ILM Certificate in Charity Legacy Administration or similar professional development
- Be able to thrive in a busy administrative environment, balancing multiple priorities independently or as part of a supportive team
- Be comfortable using Microsoft Office, including Outlook and Excel
- organised self-starter with attention to detail and pride in delivering accurate, high-quality work
- Communicate sensitively and professionally, showing empathy and respect to colleagues, stakeholders, and people affected by dementia
You understand that every legacy you manage is a story, and your work helps ensure those stories continue to make a lasting impact.
Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.
We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society.
Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.
Our hiring process
During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply. Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.
To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.
We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.
We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.
Giving back to you
Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.
You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.