Marketing communications jobs

We are seeking an experienced and proactive Senior Communications Officer to help raise the profile of International Health Partners and showcase the life-changing impact of our work around the world. Working closely with colleagues, partners and stakeholders, you will lead the development of compelling communications, build strong partnership stories and support the growth of an organisation dedicated to improving access to essential medicines for vulnerable communities. 

IHP’s vision is to see a world in which all suffering due to lack of healthcare is eradicated. Our Christian faith underpins all that we do. It motivates us to care for those in need, and give our best in all circumstances, as an expression of God's love. We serve the poor in health without regard for ethnic or religious background, focusing on where the need is greatest.

About the role

This is an exciting opportunity for an experienced communications professional who thrives on storytelling, stakeholder engagement and strategic communications. You'll collaborate across IHP to identify and develop powerful stories, create engaging content across multiple channels and lead communications activity that supports organisational priorities and partnership growth.

From developing partnership campaigns and impact stories to creating digital content and communications materials, you will help increase awareness of IHP's work, demonstrate the value of our partnerships and support our mission of improving access to essential medicines worldwide. 

For further details regarding responsibilities and person specification, please see the job description.

About you

We're looking for someone who combines excellent communications expertise with creativity, initiative and strong relationship-building skills.

You will have:

✅ Excellent writing, editing and storytelling skills
✅ Experience developing communications for different audiences and channels
✅ Strong project management and organisational skills
✅ The ability to influence and advise stakeholders with confidence
✅ A keen eye for detail and commitment to producing high-quality content
✅ A proactive, solutions-focused mindset
✅ Experience evaluating communications activity and using insight to improve performance

Experience working within a charity, not-for-profit or purpose driven-organisation is desirable. 

Why join IHP?

This is an opportunity to use your skills and expertise to make a genuine difference. You will join a passionate and collaborative team committed to ensuring more people can access the medicines they need, regardless of circumstance.

Our Christian faith inspires our mission and values, and we are committed to demonstrating compassion, integrity and excellence in everything we do. Staff regularly spend time together in prayer and, as such, there is an occupational requirement for the successful candidate to have a personal commitment to the Christian faith.

We value our people and offer a supportive and flexible working environment, alongside a range of benefits including:

• 25 days annual leave plus bank holidays (pro-rated for part-time hours)
• Health and wellbeing support through Unum help@hand
• Life Insurance and Critical Illness Cover 
• Hybrid and flexible working options in a modern office near Chancery Lane Tube Station

IHP is an Equal Opportunities Employer and is committed to working and embedding diversity and inclusion in all aspects of our work, including recruitment and selection. We actively encourage applicants to inform us of any specific support or reasonable adjustments we can make in the recruitment process (eg for disability or neurodivergence) and will continue this conversation into employment, as appropriate. 

Applicants must have the legal right to work in the UK.

Join a supportive and inclusive team where your skills are valued, your voice is heard, and you have the space to work independently and develop.

Marketing & Communications Manager

Bath Preservation Trust, Bath, 35 hours per week • £40,000 per annum

Bath Preservation Trust (BPT) is looking for an experienced Marketing & Communications Manager to lead marketing, digital engagement and communications across our four museums and wider charitable work in the World Heritage City of Bath.

This is a key role for a creative storyteller and strategic marketer who can grow audiences, strengthen brand recognition and deliver high‑quality, multi‑channel campaigns.

About the Role

You will shape and deliver BPT’s marketing and communications activity, including:

• Strategic leadership – creating a new MarComms Strategy and commissioning external specialists
• Campaign development – producing compelling multi‑channel campaigns to increase reach and visitor numbers
• Digital management – updating websites, delivering PPC advertising and leading organic social media
• Press & PR – preparing press releases and building media relationships
• Publications & collateral – overseeing leaflets, e‑newsletters and key annual publications
• Audience insight – using data, KPIs and segmentation to inform decisions
• Line management of the Digital Content Executive

About You

We’re looking for a confident communicator with:

• Minimum three years’ experience in marketing/communications within arts, heritage or tourism
• Proven success in growing audiences, driving KPIs and delivering commercial impact
• Strong digital skills across social media, PPC, SEO and content creation
• Excellent copywriting and storytelling ability
• Experience managing budgets, contracts and external suppliers
• Strong analytical skills and understanding of ROI
• Ability to work collaboratively with staff, trustees, partners and media

Our values: Authentic, Engaged, Inclusive, Informed, Responsible.

Benefits

• Positive, collaborative working culture
• Flexible working arrangements
• 34 days annual leave (including public holidays)
• Employee Assistance Programme
• Cycle to Work scheme
• 0% season ticket loans
• Death in Service benefit

How to apply

If you would like to apply for the above role, please complete the short application form and email it along with your CV and a covering letter outlining the skills, knowledge and experience you could bring to the role. See our website for further details..

We realise that text-based applications do not suit everyone, so if you would like to apply in a different way, require information in a different format, or need any other support with your application, please get in touch 

Bath Preservation Trust is committed to Equality, Diversity and Inclusion.

We will particularly welcome applications from people from those sections of the community who are under-represented in Bath Preservation Trust and in the wider heritage sector including Global Majority and / or disabled applicants.

For further information about the roles including the job description, person specification and application form, please see the links below.

We would also be grateful if you could complete the anonymous equal opportunities data monitoring form below (this is voluntary).

Closing date: Monday 7th September 2026

Interviews: Tuesday 22nd or Friday 25th September

Step into a temporary Marketing Manager role where you’ll take ownership of high-impact campaigns and brand initiatives for a forward-thinking organisation. This is a hybrid position offering genuine autonomy and variety, with two days per week based in London and the remainder worked remotely.

About the Role:
You will lead the planning, execution, and optimisation of integrated marketing activity, ensuring brand consistency and measurable performance across all channels. Working closely with internal stakeholders and external partners, you’ll translate business objectives into strategic marketing plans and data-driven campaigns that deliver tangible results. This role is ideal for a hands-on manager who can quickly embed, assess current activity, and drive improvements within a defined timeframe.

Key Responsibilities:
* Develop and implement strategic marketing plans aligned with business goals and target audiences.
* Lead brand management initiatives to strengthen positioning, messaging, and visual identity across all touchpoints.
* Plan, execute, and optimise multi-channel marketing campaigns, including digital, social, and content-led activity.
* Oversee digital marketing activity (website, email, PPC, SEO, paid social) to drive traffic, engagement, and conversions.
* Manage content marketing calendars, ensuring timely creation and distribution of high-quality, on-brand content.
* Monitor and analyse campaign performance using data analytics tools, producing clear reports and recommendations.
* Manage social media channels, including content planning, posting schedules, and community engagement.
* Coordinate with internal stakeholders and external agencies, ensuring projects are delivered on time, on budget, and to scope.

Key Requirements:
* Proven experience in a marketing manager role, with responsibility for end-to-end campaign delivery.
* Strong track record in strategic marketing planning and execution within a commercial or B2B/B2C environment.
* Demonstrable experience in brand management, including maintaining and evolving brand guidelines and messaging.
* Hands-on expertise in digital marketing, content marketing, and social media management.
* Confident using data analytics and reporting tools to measure performance and inform decision-making.
* Excellent stakeholder communication skills, able to influence and collaborate across teams and seniority levels.
* Solid project management capabilities, with experience managing multiple concurrent initiatives and deadlines.
* Ability to work effectively in a hybrid model, with a commitment to 2 days per week in London.

Desirable Skills:
* Experience working in a fast-paced, matrixed, or agency-style environment.
* Familiarity with marketing automation platforms and CRM systems.
* Knowledge of A/B testing and conversion rate optimisation techniques.
* Experience conducting market research and competitor analysis to inform strategy.
* Background in managing external suppliers and creative agencies.

Qualifications:
* Degree in Marketing, Business, Communications, or a related discipline.
* Professional marketing qualification (e.g. CIM, IDM) preferred.
* Evidence of ongoing professional development in digital marketing or data analytics is an advantage.

If you are a results-focused Marketing Manager who can quickly add value in a temporary capacity and thrive in a hybrid London-based environment, we’d welcome your application.

Role Purpose

The Digital Marketing Manager will play a key role in growing Honeypot’s reach, engagement and impact through creative, insight-led and effective digital marketing.

Reporting to the Head of Marketing and Communications, the postholder will lead Honeypot’s digital marketing activity, using creativity, audience insight and data to grow awareness, strengthen supporter engagement and help achieve the charity’s strategic objectives.

This is a varied and hands-on role combining digital strategy with day-to-day delivery. As Honeypot’s Marketing function grows, the role will have the opportunity to take increasing ownership of digital growth, innovation and audience development.

Role Overview

The Talent Set are delighted to partner with Help Musicians and Music Minds Matter to support the recruitment of their new Head of Communications & Integrated Marketing. This leadership position involves designing & implementing strategic communication and marketing initiatives that enhance brand presence, engagement, and outreach.

Working closely with the Director of Marketing, Communications & Engagement, the post holder will help create departmental strategy and lead its execution across marketing, digital, communications and PR, social media, content and people stories. They will ensure that activity is innovative, audience led, insight informed, creatively strong, well integrated across channels and measured for impact, while providing strategic challenge, leadership and identifying opportunities that could strengthen organisational impact.

Key Responsibilities

• Drive the organisation’s communication and marketing strategy through new ideas and tactics to effectively engage target audiences and support organisational objectives.
• Oversee the ideation & delivery of compelling content across multiple channels, ensuring consistent messaging and brand positioning.
• Manage stakeholder relationships, including media, partners, and community agencies, to build positive engagement.
• Develop and monitor performance metrics to evaluate the success of campaigns and communication efforts.
• Lead a team of communications and marketing professionals, fostering collaborative working and thinking outside the box.
• Ensure all communications are inclusive, accessible, and aligned with best practice and organisational values.
• Stay informed on industry trends and incorporate innovative approaches to enhance outreach and reputation.

Person Specification

• Proven experience in leading and innovating communication and marketing functions, ideally within the charity or non-profit sector.
• Strong strategic planning and project management skills, with an ability to deliver timely and impactful campaigns.
• Excellent written and verbal communication skills, with a talent for crafting clear, engaging messages for diverse audiences.
• Ability to lead, motivate, and develop a team while managing multiple priorities effectively.
• Deep understanding of digital marketing, social media platforms, and content creation.
• Collaborative approach with excellent stakeholder engagement skills.
• Commitment to inclusion, accessibility, and organisational values.

What’s on Offer

· Salary: £60,000-£65,000

· Permanent

· Hybrid, London 2 days/week

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Could you turn bold ideas into campaigns that inspire people to give, volunteer and take action?

Mercy Ships UK is entering an ambitious period of growth and we’re looking for an exceptional Head of Marketing to help turn that ambition into impact.

This is an exciting opportunity to support the operational engine room of marketing at Mercy Ships UK, ensuring our fundraising, volunteering and brand priorities are transformed into compelling, integrated campaigns that reach the right audiences and deliver measurable results.

Mercy Ships operates hospital ships that bring free, life-changing surgical care and medical training to people who otherwise have little or no access to safe healthcare. Behind that extraordinary mission sits an equally important challenge: engaging more supporters, growing income, recruiting more volunteers and helping more people discover the work of Mercy Ships.

That’s where you come in.

Reporting to the Director of Communications and Engagement, you’ll lead a multidisciplinary marketing delivery team spanning creative, content, digital and project coordination. You’ll bring together people, ideas, channels and priorities to make sure great strategies become brilliantly executed campaigns.

You’ll oversee the campaign journey from brief to launch and evaluation, shaping creative ideas, coordinating digital and offline activity, improving workflows, managing resources and using insight and performance data to continually improve what we do.

You’ll work closely with colleagues across Fundraising, Volunteering, Strategic Communications, Communities and Engagement, Digital and the wider global Mercy Ships network. This is a highly collaborative role where your ability to influence, prioritise and bring clarity to complex activity will be just as important as your marketing expertise.

We’re looking for someone who combines creative judgement with operational discipline.

You’ll know what makes a great campaign, but you’ll also understand everything that needs to happen behind the scenes to deliver it successfully. You’ll be comfortable moving between creative conversations, campaign planning, digital performance, budgets, stakeholder discussions and team leadership.

You may already be a Head of Marketing, or you could be an experienced senior marketing or campaigns professional ready to take the next step. What matters most is your track record of leading integrated campaigns, managing multidisciplinary teams and turning organisational priorities into marketing activity that delivers results.

This isn’t a role for someone who simply wants to maintain what already exists. We’re strengthening how marketing works across Mercy Ships UK, building greater integration between digital, creative, content and campaign delivery and creating a more resilient in-house capability for the future.

You’ll have the opportunity to shape those ways of working, develop the team and help create a marketing function capable of supporting Mercy Ships UK’s ambitious plans for growth.

And ultimately, the campaigns you help deliver have a purpose far beyond marketing metrics.

They help raise the funds, recruit the volunteers and build the awareness that enable Mercy Ships to bring hope and healing to people around the world.

If you’re an experienced marketing leader who loves making great ideas happen and you want your expertise to contribute to something genuinely meaningful, we’d love to hear from you.

Job Description

Job Title: Senior Marketing Officer – Mass

Participation Fundraising

Directorate: Engagement & Fundraising

Team/Department: Supporter Led Fundraising

Date: August 20206

Context and Background

The NSPCC’s mission is to end cruelty to children by fighting for every childhood.

To carry out its charitable work the NSPCC relies on the fundraising support of

people across the UK for 90% of its income. Within Engagement and Fundraising

our aim is to provide maximum resources for the NSPCC, providing the best

possible supporter experience.

Mass Participation Fundraising is an important acquisition and income stream in

the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a

portfolio of Third Party Events and Schools Fundraising products, as well as

stewarding supporters looking to do their own fundraising activity for the charity

(‘DIY’ fundraisers).

We are looking for a skilled Senior Marketing Officer, who will work across these

audience streams to coordinate marketing activity. This role will focus specifically

on marketing to mass audiences to reflect the breadth of audiences who take part

in Mass Participation Events. This includes parents, grandparents, professionals

who work with children, those with a personal connection to our charity, or simply

those who care deeply about children.

We are looking for a collaborative, enthusiastic marketing professional who has

experience delivering insights-driven marketing strategies that make an impact.

You’ll be a great communicator, able to build effective working relationships and

influence a range of stakeholders. You’ll be able to work independently and will

have a track record of successfully juggling multiple projects and competing

priorities to meet strict deadlines. You will also have experience working across

paid, owned and earned marketing channels.NSPCC

Job purpose

The role of the Senior Marketing Officer is to work with the Mass Participation

Team to coordinate and deliver the planning, execution and evaluation of events

fundraising marketing campaigns across all channels.

• Adopting a holistic view of all Mass Participation Team’s marketing to

ensure consistency, and will have a good understanding of how this fits with

the organisation’s strategic goals.

• Working with colleagues in the Mass Participation Team to strategically

manage the planning and coordination of events marketing across owned,

earned and paid channels, ensuring that all campaigns and activities are

integrated, informed, planned and evaluated, and that participation and

income targets are reached.

• Supporting stakeholder teams with strategic thinking during marketing

planning and delivery. This includes championing an audience-led

approach to ensure all communications targeted at mass audiences are

relevant and useful.

Key relationships - Internal

• Reports to the Associate Head of Mass Participation Fundraising

• Works closely with all members of the Mass Participation Team,

including sub-team managers and event fundraisers

• Works closely with other teams within the Engagement & Fundraising and

Brand and Marketing directorates to deliver integrated marketing plans.

Key relationships - External

• External media agency partner

• Freelance creatives – graphic designers, photographers, videographers.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Main duties and responsibilities

• Manage an integrated marketing approach across owned, earned and paid

channels to achieve participation targets and agreed KPIs, working closely with

event and product managers.

• To ensure maximum effectiveness and efficiency of mass participation marketing

activity through application of best practice campaign management.

• To take ownership of paid media campaigns for mass audiences in partnership

with our media agency partner. Tasks include the planning and optimisation of

activity across channels like pay-per-click and paid social media advertising.

• Be thorough and agile about monitoring campaign results and evaluating

campaigns, using insight to make informed decisions and determine future

marketing plans.

• To support with content creation where appropriate – this could include

copywriting, creative briefing, webpage updates, email marketing and photoshoot

coordination.

• Regularly benchmark against external fundraising marketing activity, keeping

abreast of current and emerging brand and marketing knowledge and practice and

equipping the team with knowledge and skills as appropriate.

• To work closely with staff across other departments to ensure marketing plans are

integrated and audience-led, in line with the organisation’s Supporter Centricity

Programme.

• To develop and maintain internal and external stakeholder and supplier relationships,

identifying and incorporating best industry standards and establishing best practice.

• To provide financial administrative support to budget holders, planning, forecasting

and tracking spend, and processing invoices and placing orders, in line with NSPCC

policies and procedures.

Responsibilities for all Staff within the Income Generation Directorate

• A commitment to safeguard and promote the welfare of children, young people and

adults at risk.

• To be responsible for updating databases and supporter information systems on a

regular basis in line with Data Protection legislation and NSPCC policy and

procedures to ensure all records are up-to-date and accurate.

• To actively participate in regular department and team meetings, contributing to

strategy, discussions and decisions which will be beneficial to the NSPCC's

development of fundraising activities.

• To maintain an awareness of own and others' Health and Safety and comply with the

NSPCC's Health and Safety policy and procedures.

• To take personal responsibility for keeping up to date with NSPCC work to end cruelty

to children, including securing updates on project and service developments and

general NSPCC news and also ensuring that the fundraising teams do likewise.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Person specification

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing

campaigns from planning through to delivery and evaluation, ideally in the

charity, not-for-profit or public sector

Highly developed written and verbal communication skills to deliver ideas

and activity updates to a range of stakeholders, and audiences, in a clear,

inspiring and confident way.

Well-developed ability to build, manage and develop relationships with

internal and external stakeholders in order to achieve and influence

project outcomes

Knowledge of digital and offline engagement and marketing techniques,

including digital media, social media, content marketing, email marketing

and paid advertising.

Excellent understanding of and empathy with the motivations of

supporters, and experience of working with clearly defined audience

segments.

Excellent understanding of recruitment and retention marketing

techniques, in order to achieve ambitious participation targets.

Well-developed numeracy skills to facilitate recording, interpreting,

analysing and presenting performance data to a range of stakeholders,

including those without a strong foundation of marketing knowledge.

Passionate about audience-led marketing that improves supporter

experience, with a personal commitment to the NSPCC’s values and

safeguarding principles.

Ability to plan and manage your own work, identifying conflicting demands

and establishing clear priorities to meet agreed objectives with a

willingness to work flexibly.

Proven ability of demonstrating initiative and creativity to achieve desired

outcomes.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes

safeguarding and the welfare of all children and adults at risk.

Our safer recruitment practices support this by ensuring that there is a consistent and thorough

process of obtaining, collating, analysing and evaluating information from and about candidates

to ensure that all persons appointed are suitable to work with our children and adults.

The recruitment and selection of our people will be conducted in a professional, timely and

responsive manner and in compliance with current employment legislation, and relevant

safeguarding legislation and statutory guidance.

Our principles:

• Always seek to recruit the best candidate for the role based on merit including their

skills, experience, motivation and competencies. Our robust recruitment and

• selection process should ensure the identification of the person best suited to the role

and the organisation.

• Committed to diversity and equality of opportunity and will interview all applicants

(internal and external) who self-declare at application as having a disability and who

• meet the minimum requirements in the person specification of the vacancy they are

applying for.

• We will make reasonable adjustments at all stages of the recruitment process in order

to enable successful candidates who declare disabilities to start working or

• volunteering their time with us.

• Any current member of staff or volunteer who wishes to apply for vacancies and is

suitably qualified will be considered and addressed fairly and objectively based on

their merit.

• As an organisation committed to safeguarding, we will ensure all under 18's joining the

organisation will have ongoing risk assessments to ensure their role and

• activities are safe and appropriate.

• All documentation relating to candidates will be treated confidentially in accordance

with the GDPR legislation.

This is an opportunity to help shape one of the UK's most ambitious youth development charities as we move from a founder-led organisation to a nationally recognised institution. The successful candidate will help build the systems, culture and capability that will enable 20/20 Levels to scale its impact over the next decade.

This role owns the 20/20 Levels brand and turns it into growth. It leads the Branding, Marketing & Communications stream of our 2026–2028 strategy: one consistent brand narrative across our 'in real life' and online presence, youth-centred storytelling that puts young people and alumni at the centre of every touchpoint, and a structured content operation that reduces our reliance on agencies and on CEO visibility.

The 'Commercial' half of the role is focused on our income-generation mandate. Our income strategy commits us to building unrestricted income, and this role builds the engine: tiered sponsorship propositions and renewals, a consultancy pipeline, licensing and digital products, monetised research and insights, and the commercial forecasting that makes this income plannable working hand in hand with the Business Development function, which leads the employment partner sales pipeline.

WHAT YOU OWN

• Brand strategy : positioning, narrative, visual identity and brand architecture.

• Marketing budget : the full branding, marketing and production budget, including agency and freelance spend.

• Communications calendar : the master content and communications calendar across all channels.

• Brand governance : brand guidelines, approval standards and their enforcement across the organisation.

• Commercial propositions : sponsorship packages, consultancy offers, licensing and digital products.

• Reputation & PR : media strategy, press activity, awards and crisis communications.

• Marketing technology stack : the tools used for content, email, social, analytics and campaign management.

KEY RESPONSIBILITIES

1. Brand & Messaging ~ Extend and enforce our digital brand guidelines (with agency input), aligning tone, visuals and youth-centred storytelling across every channel so participants, alumni and mentors are visible at all touchpoints.

2. Content & Engagement ~ Build and run a structured master content calendar across all channels, replacing high-volume unstructured output with purposeful, story-led content.

3. Reputation, PR & Research ~ Lead the PR and awards strategy: targeted press activity, quarterly media features and two award submissions per year.

4. Partner Network (Corporate & Commercial) ~ Design the 20/20 Levels Partner Network proposition, intentionally articulating what partners and mentors give and receive, to strengthen commitment, retention and long-term reciprocal relationships across all partner types.

5. Commercial Development & Unrestricted Income ~ Design and package tiered corporate sponsorship propositions with clear, differentiated value for partners at each level.

6. Employer Brand ~ Worrking with the Chief of Staff to develop the employer value proposition, recruitment pack and employer presence (LinkedIn, Glassdoor) to support recruitment of staff, facilitators and mentors as the organisation grows.

7. Team Leadership & Budget ~ Lead and develop the brand and content team, including recruitment, task allocation, coaching and performance management.

8. Evaluation & Reporting ~ Track performance against strategy targets using Impact Hub data and platform analytics, and report quarterly to senior leadership and the board on achievements, risks and opportunities.

9. Organisational Leadership ~ Contribute to organisational strategy, annual planning and budgeting as a member of the Senior Leadership Team.

Read the full Job Description attached to see the full Key repsonsibilites, Person specification and 12 month success metrics.

Summary of some of the main duties for full details and how to apply visit the website link provided.

•Lead the development and delivery of integrated marketing campaigns across HOME’s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.
•Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight. 
•Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME’s target audiences across different artforms and initiatives. 
•Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME’s entire programme, ensuring they meet or exceed income targets and contribute to audience growth. 

•Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery. 
•Lead HOME’s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control. 
•Be the lead for HOME Communications, Manage HOME’s relationships with PR agencies and build successful relationships with media partners and influencers. 
•     Manage freelance marketers and designers – briefing, negotiating and overseeing delivery. 
•Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence. 

Team: Marketing and Communications

Reports to: Director of Audiences

Responsible for: 3 People

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of Gloucestershires most loved membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.

VISION AND MISSION Waverley Abbey is a new spiritual home for a rising generation, based in one of England’s oldest places of Christian prayer, mission and justice. Today, we fire up believers and tool up leaders to play their part in the renewal of faith in the nation and around the world. We are a house of prayer, providing practical education, exceptional hospitality and sparking innovative enterprise. From the first Cistercian monastery in England to the global ministry of Every Day with Jesus, Waverley Abbey has been a place of Christian prayer, mission and justice for over 1,300 years. Now, in partnership with 24-7 Prayer, we are building a new kind of Abbey: a new spiritual home for the nation and a hub that awakens a generation to transform the story of our times through the Gospel of Jesus Christ.

VALUES & CULTURE Our team really is something special. Our people are gold. Our people come from all different walks of life, and it’s this mix of brilliant personalities, experiences and insights that gives us that warm, open and friendly culture you can feel as soon as you meet us. But, however wonderfully different we all are, there are five things we’ve got in common, and they are the Waverley Abbey values. Our values are the key to what makes our culture so unique; they’re a reflection of who each of us is and they’re embedded in everything we do. OUR VALUES Integrity Compassion Selflessness Transformational Celebration SO WE EMPLOY AUTHENTIC, SELFLESS, COMPASSIONATE, TRANSFORMATIONAL AND FUN PEOPLE!

JOB PURPOSE This is an exciting senior leadership role with the opportunity to shape how Waverley Abbey tells its story, grows its reach and engages people with its vision. The Head of Marketing and Communications will provide strategic, creative and inspiring leadership across all aspects of marketing, communications, brand and digital engagement. Working across the breadth of Waverley Abbey — including the college, house, House of Prayer, events, hospitality, fundraising and the wider estate — the postholder will develop clear and compelling communication that strengthen our brand trust, reach new audiences and support sustainable revenue growth. This role will ensure that our communications reflect the quality, warmth and bold ambition of Waverley Abbey. You will be a talented and experienced marketing professional, an exceptional leader who mines the gold in others, and an experienced AI champion with a bold vision to play your part to see the Gospel of Jesus transform a generation.

KEY RESPONSIBILITIES Strategic Marketing Leadership

> Develop and lead an ambitious, integrated marketing and communications strategy to support and supercharge Waverley Abbey’s vision, organisational priorities and income objectives.

> Translate organisational strategy into clear annual marketing plans, campaigns, priorities and measurable outcomes, and deliver those plans on time every time.

> Work closely with leaders across the college, House of Prayer, house and estate, hospitality, events, fundraising and other areas to understand their audiences and develop effective marketing responses.

> Significantly grow market share by connecting and building brand trust with new audiences, markets and opportunities to extend Waverley Abbey’s reach and influence.

> Champion and implement AI effectively and wisely to at least 10x our marketing output.

> Ensure marketing activity is focused, coordinated and capable of delivering both immediate results and long-term brand growth. Brand Leadership and Storytelling

> Deliver daily brand and individual stories above the line to build Waverley Abbey awareness, authority and trust. Champion excellent storytelling that communicates the impact of Waverley Abbey through the lives, experiences and communities impacted by our work.

> Lead and be principle guardian of the Waverley Abbey brand and sub-brands.

> Develop a clear, compelling and consistent brand story that captures the heritage, vision, breadth and future direction of Waverley Abbey.

> Ensure the brand is expressed consistently across all communications, campaigns, publications, digital platforms, signage and visitor touchpoints.

> Oversee the development and implementation of brand guidelines and support colleagues to apply them consistently and confidently.

> Protect and strengthen the reputation of Waverley Abbey; identifying, proactively managing and responding appropriately to potential risks. Campaigns, Audience Growth and Engagement

> Lead integrated fundraising campaigns that increase awareness, engagement, participation and income from core and new audiences.

> Develop targeted approaches for student recruitment that increase our HE student enrolments year on year on year, and provide a significantly growing ‘front door’ of non-HE students and trainees via a ‘digital university’.

> Significantly grow house, event and retreat guests to maximum capacity.

> Ensure campaigns are creative, audience-focused, aspirational and informed by meaningful data.

> Establish a clear annual marketing and communications plan aligned with organisational priorities — and deliver on time, every time.

> Strengthen the organisation’s ability to acquire new audiences while deepening engagement with existing supporters, students, guests, customers and partners. Digital Marketing and Content >Deliver the effective and wise use of AI to 10x our marketing output.

> Provide leadership for Waverley Abbey’s websites, social media channels, email communications and wider digital presence.

> Effectively be able to spin-up world class UX websites and apps in short timescales.

>Develop a digital-first approach that makes maximum use of content, video, photography, social media, search, email and emerging platforms.

>Oversee the planning and production of high-quality content that is engaging, market-leading and consistent with the Waverley Abbey voice.

> Ensure the best UX on all websites and that digital platforms are accurate, accessible, engaging, easy to navigate and optimised for search.

>Use analytics and audience insight to improve campaigns and tactics.

>Always be exploring new digital opportunities that could significantly increase Waverley Abbey’s reach and impact. Communications and Public Relations

> Lead Waverley Abbey’s external communications, media relations and public relations activity.

>Develop proactive opportunities to raise the profile of Waverley Abbey locally, nationally and within relevant Christian, educational and hospitality networks.

>Oversee press releases, media statements, articles, briefing materials and external announcements.

>Build strong and constructive relationships with journalists, media partners, influencers and other key stakeholders.

> Lead communications planning during sensitive or high-profile situations, working closely with the CEO and relevant senior leaders.

> Ensure Waverley Abbey communicates with clarity, confidence and integrity. Fundraising and Partnership Communications

> Work in close partnership with fundraising colleagues to develop compelling cases for support, campaigns and supporter communications.

> Ensure fundraising materials communicate Waverley Abbey’s vision, need and impact with clarity.

> Support the development of strategic partnerships that increase the organisation’s profile, influence and reach.

> Create high-quality communications resources for funders, donors, partners, churches and other key stakeholders. Team Leadership and Development

> Lead, inspire and develop a high-performing Marketing and Communications team in collaboration with the Senior Marketing Manager.

> Create a collaborative, creative and supportive culture in which team members are trusted, equipped and accountable.

> Set clear objectives and priorities for the team, ensuring workloads and resources are managed effectively.

> Provide regular one-to-ones, feedback, coaching, development conversations and performance reviews.

> Support the personal and professional development of direct reports, identifying opportunities for growth and increased responsibility.

> Commission and manage freelancers, agencies and specialist suppliers where appropriate.

> Build positive and productive relationships across the organisation, enabling the Marketing and Communications team to operate as a trusted strategic partner. Planning, Budgets and Performance

> Manage the Marketing and Communications budget responsibly, ensuring effective use of resources and demonstrable value — always within budget.

> Establish clear measures of success across brand awareness, audience growth, engagement, recruitment, conversion and income.

> Provide regular performance reports, insight and recommendations to the CEO and Executive Team.

> Use data, audience research and market insight to inform decisions and continually improve performance.

> Manage multiple projects and priorities effectively, ensuring high quality work is delivered on time and within budget. Data and Compliance

> Ensure marketing communications comply with UK GDPR, data protection, consent and privacy requirements.

> Maintain professional, ethical and legally compliant standards across all communications activity. Leadership and Organisational Contribution As a senior Executive member at Waverley Abbey, the postholder will:

> Contribute actively to organisational strategy, planning and decision-making.

> Build strong relationships across all areas of Waverley Abbey and work generously across organisational boundaries.

> Model leadership that is clear, courageous, compassionate and accountable.

> Champion a culture of excellence, collaboration and continuous improvement.

> Embody Waverley Abbey’s values of Integrity, Compassion, Selflessness, Transformation and Celebration.

> Act as an ambassador for Waverley Abbey, representing the organisation externally and internally confidently and professionally.

> Undertake other reasonable duties consistent with the seniority and purpose of the role.

PERSON SPECIFICATION Experience — Essential

> Significant senior-level experience in marketing, communications or brand.

> A strong track record of developing and delivering successful marketing and communications strategies.

> Experience of leading integrated campaigns across digital and traditional channels.

> Demonstrable success in growing audiences, increasing engagement and delivering measurable organisational outcomes.

> Experience of leading, managing and developing a marketing or communications team.

> Strong experience of AI, digital marketing, content strategy, social media, websites, email marketing and audience analytics.

> Experience of working effectively with senior leaders and providing trusted strategic advice.

> Experience of managing budgets, agencies, suppliers and multiple projects.

> Experience of using data insight to evaluate performance and make decisions.

Experience — Desirable

> Experience within a complex, multi-product environment — charity, Christian organisation, education provider or hospitality organisation.

> Experience of student recruitment, fundraising communications, events marketing or customer acquisition.

> Experience of working across an organisation with several distinct audiences, services or brands.

Knowledge and Skills — Essential

> Excellent strategic thinking, with the ability to translate vision into focused and achievable plans.

> Exceptional written and verbal communication skills.

> Strong creative judgement and the ability to recognise and develop compelling stories.

> A sophisticated understanding of brand, audience development and customer journeys.

> Excellent leadership and people-management skills.

> Strong project-management and organisational skills, with the ability to balance strategic leadership and practical delivery. > Commercial awareness and an understanding of how marketing supports organisational growth and income generation.

> Confidence in analysing data, measuring impact and presenting clear recommendations.

Knowledge and Skills — Desirable

> A relevant degree or professional marketing qualification.

> Membership of the Chartered Institute of Marketing.

> Working knowledge of content management systems, customer relationship management systems, email marketing tools and creative software.

> Understanding of the UK higher education landscape.

Personal Qualities The successful candidate will be:

> An imaginative and ambitious leader who is excited by the opportunity to build something significant.

> A gifted storyteller who communicates with clarity, warmth and authenticity.

> Strategic and creative, while also able to bring structure, focus and delivery.

> Collaborative, generous and able to work effectively with colleagues holding different responsibilities and perspectives.

> Emotionally intelligent and confident in navigating complexity.

> Proactive, resourceful and comfortable taking appropriate initiative.

> Committed to excellence without losing warmth, humanity or perspective.

> Resilient, adaptable and able to respond positively to change.

> Personally aligned with the Christian vision and values of Waverley Abbey. Occupational Requirement There is an occupational requirement for the postholder to be a practising Christian. The successful candidate will be expected to affirm Waverley Abbey’s Statement of Faith, participate in the prayer life of the organisation and conduct themselves in a way that is consistent with its Christian ethos and values. This requirement is applied in accordance with Schedule 9 of the Equality Act 2010. Additional Requirements

> Flexibility to work occasional evenings and weekends in support of significant events, campaigns or organisational activity. > Willingness to travel occasionally for meetings, events and partnership activity.

> This job description reflects the current requirements of the role. It may be reviewed as Waverley Abbey develops, following consultation with the postholder. 

About the PVRI
We’re a small charity with a global reach and an important purpose: to reduce the burden of pulmonary vascular disease (PVD) with a particular focus on pulmonary hypertension (PH) - a serious condition that can lead to heart damage and trigger symptoms like breathlessness, chest pain, fatigue, poor growth, fainting, and light-headedness. PH can reduce both quality of life and length of life, but it isn’t widely recognised or well-understood.

We aim to improve clinical care, education, and PVD research. To do this, we bring together an international network of thousands of clinicians, scientists, academics, and industry partners supported by our small team based in Bermondsey, London. Together, we deliver conferences, e-learning, and an academic journal, raise awareness of PVD, and encourage collaboration in research.

About the role
We are seeking a Marketing & Events Officer to help the charity achieve its mission by growing its international profile, driving membership, increasing engagement and income through delivering great marketing, webinars and event communications.

PVRI's events are delivered collaboratively across the charity, and this role acts as the key coordination point for event communications, delegate engagement and webinar delivery. No two days are the same. One day, you might be writing content for our website, emails, newsletters, or social media channels, and the next, you might be welcoming respected speakers and attendees to one of our international scientific webinars.

A key part of the role is supporting marketing and comms for our face-to-face events and working with the team to provide on-site support. These include our annual global scientific congress (often held towards the end of January in a different city around the world) and our biennial symposia (which usually take place in June, usually in the USA or Europe).

Our staff team are not scientists or medical experts – but we are skilled at warmly facilitating and uniting the global scientific and medical expert community. We are seeking someone who has excellent communication and organisational skills, is comfortable with complex medical terminology, genuinely cares about our mission, and will bring energy, skills and commitment to this exciting role.

If this sounds like you, we can’t wait to hear from you!

What we can offer
We offer a 35-hour working week and flexible working, a positive learning culture, international travel, and opportunities for you to learn and grow in your role. And for those who prefer hybrid working, we’re based in a vibrant, sociable office space close to London Bridge and Borough Market.

PVRI celebrates diversity and is committed to equality and inclusion in our recruitment practices and ways of working. If you’re excited about our mission and can bring talent and enthusiasm to our cause, we’d love to hear from you.

How to apply
To apply for the role, please send us your CV and a supporting statement (max 850 words) outlining what you could bring to the role and referencing the person specification. Please send these, together with the Equalities Monitoring Form, to Katie Corris by 09:00 on Monday, 07 September.
 

PVRI is a registered charity, number 1127115.

Use your marketing skills to support mission-driven organisations enhance and showcase their impact, while helping strengthen our core brand.

As Marketing Executive, you will help tell the stories of Purposeful Ventures’ incubations and partner organisations, as well as our own. Working closely with the Senior Communications Manager, the Philanthropy and Communications team, and colleagues across some of our incubations and partner organisations, you will develop clear, audience-focused marketing that helps mission-driven organisations connect with the people who matter most and strengthens the Purposeful Ventures brand.

A distinctive part of this exciting new role is the opportunity to support our incubations as they are being set up. From helping develop visual identity assets to supporting with social media content, you will help our incubations put the foundations of its brand and marketing in place – working with their founders and teams to do so. If you enjoy variety, collaboration and turning ideas into compelling stories, you'll thrive in this role.

We welcome a keenness to work with start-up teams and with a non-profit focused on improving young people’s lives from their earliest years.

Job Description

This role sits within Purposeful Ventures’ core team, and provides marketing and brand support to both our core team and wider incubations.

Responsibilities and duties

Digital marketing and owned channels

• Manage routine updates to Purposeful’s current website, ensuring content is accurate, up to date and aligned with our tone of voice
• Support the Senior Communications Manager with the development of Purposeful’s new website including gathering content from internal teams, creating or adapting visual assets, CMS content
• Work alongside the Senior Communications Manager to create and design engaging LinkedIn content that reflects Purposeful’s brand and engages our priority audiences, coordinating with internal and external stakeholders if required
• Support the Senior Communications Manager with populating Purposeful’s LinkedIn content calendar, including updating our annual activity calendar
• Prepare regular engagement analysis, using LinkedIn Analytics and other relevant analytics tools, across Purposeful’s owned channels supporting the Senior Communications Manager to identify trends and opportunities to improve content performance

Content and brand assets

• Design and adapt defined collateral for presentations and external communications, including case studies, testimonials, annual reports, impact reports and templates, ensuring materials are clear, accurate, up to date and aligned with Purposeful’s tone
• Create and adapt defined compelling visual content to illustrate Purposeful’s work and impact to internal and external audiences (such as video, photography, graphics, data illustration)

Bespoke marketing support for incubations and partner organisations

• Work with the Senior Communications Manager and wider team to produce defined marketing materials for new incubations, based on each incubation’s set-up strategy. Typical outputs may include launching social media profiles, creating visual identity assets, brand guidelines, microsite or website design/build, supporting creating key messaging documents, creating tone of voice/glossary guidance, designing marketing assets, drafting social media content plans and marketing plans
• Work with the Comms team and our Ventures colleagues to deliver or support defined marketing projects for our existing incubations and parter organisations, building on the types of outputs above

Who we are looking for

Key requirements

• Passionate about creating a fairer society where all young people thrive
• Demonstrable track record of taking ownership of commitments and working hard to succeed.
• A strong design eye and experience using design tools (e.g. Canva, Adobe Creative Cloud or similar software) to create clear marketing assets
• Working knowledge of a range of website skills, platforms (e.g. Wix, Squarespace), content management systems, basic web design principles, user experience and user journeys
• Experience working from defined marketing briefs, understanding scope of work requirements: executing a brief, delivering agreed outputs for a specific audience at pace, on time and within a limited budget
• Knowledge of relevant social media tactics and experience supporting the set-up of social media profiles, or creating and managing content across social media platforms with an understanding of audience and channel specific nuances – particularly on LinkedIn
• Experience using analytics tools, such as Google Analytics and LinkedIn Analytics, to monitor engagement, evaluate performance and identify opportunities for improvement across website and social media channels.
• Ability to liaise with stakeholders beyond your immediate team, which may include experience with clients, social entrepreneurs, start-up leaders, customers or external stakeholders including working to a brief, managing feedback and delivering agreed outputs
• Right to work in the UK

Desirable

• Experience supporting internal communications across one or more channels, formats or outputs
• Experience supporting B2B or B2C event planning (such as conferences, exhibitions, public or internal events, speaker presentations, receptions, webinars or fundraising events)
• Experience working with freelancers or marketing agencies, including supporting drafting briefs, commissioning processes, project check-ins, recording minutes/actions
• Awareness of how AI tools can support content creation, design and editing, with judgement about when human review, accuracy checks and brand oversight are needed
• Charity or start-up experience is not essential. We are looking for someone who brings initiative, curiosity and transferable marketing skills, and can produce relevant, meaningful assets and outputs that add value to a project.

About the Role

A new and exciting opportunity has arisen for a Senior Digital Marketing Officer with excellent digital
marketing skills and a passion for creating outstanding social media content that builds awareness, engages
audiences and inspires action.
You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a
fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to
people’s lives and livelihoods.
Working closely with the External Relations team on our award-winning campaigns, communications,
content and marketing, you will deliver paid and organic social media campaigns - leading on creating
strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content
and email marketing.
We are looking for someone with superb marketing and copywriting skills, a passion for using data to find
out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous
experience in the charity sector is not necessary.
National Numeracy is based in Brighton, and while office-based work is available, we also offer remote,
hybrid and flexible working. This role will include occasional UK travel.

Overview of Main Duties:

Digital marketing

• Use your writing skills and creativity to lead on developing engaging content for our digital
• communications channels
• Collaborate with digital marketing, comms and design teams to create and deliver marketing and social
• strategies for a variety of campaigns and activities.
• Work with the wider team to create engaging content and ensure key activities and messages are
• aligned to our wider strategy and perform well
• Lead on ensuring brand consistency within our content
• Monitor and review performance and take the lead on evidence based improvements to our digital
• communications.
• Provide regular analysis and reports

Social Media

• Lead on developing new ideas and channel specific strategies to grow our social media channels
• audience and engagement.
• Work with digital marketing team on the management of social media channels including Facebook,
• TikTok, Instagram, Twitter and Linkedin, working to increase engagement and conversion.
• Website content delivery
• Work with the Head of Marketing and wider team to create and manage strong, audience-led web
• content with great user experience
• Ensure content supports SEO strategy, including AI SEO, and improves engagement and conversion
• Content optimisation via keyword tracking/research, metadata updates, Search Console analysis,
• SEMrush and Google Analytics analysis
• Use Google Analytics and other tools to provide insight to allow for evidence-based improvement
• Provide analysis and reports

Email marketing delivery

• Lead on developing compelling emails that drive action using Mailchimp, including the management of
• contacts’ data.
• Plan, create and execute engaging email journeys
• Use a data led approach to iteratively improve emails for specific audiences including educators and
• adult learners

Paid campaigns

• Delivery and ongoing development of paid social strategies and campaigns (Google, Bing, Meta) using
• Facebook Ads Manager and / or Google Ads.
• Optimise campaigns and test new approaches
• Understand, evaluate and apply campaign performance learnings.
• Work alongside the Data and External Relations teams and use our tools to identify and build an
• understanding of target audiences and trends.

Collaboration

• Work with External Relations and teams across the organisation on the digital marketing, content and
• communications aspects of our work
• Work closely with the Data Team on provision and analysis of digital