Marketing officer jobs in Birmingham
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The Senior Marketing Officer is responsible for planning, delivering and evaluating the charity's day-to-day marketing activity, campaigns and fundraising appeals to support the delivery of the charity's strategic objectives and income targets.
The post holder will have excellent project management and communication skills, be highly organised and demonstrate exceptional attention to detail. They will work collaboratively across teams to deliver high-quality marketing activity that engages supporters, strengthens both charity brands and drives fundraising performance.
The role is a 12-month FTC, with the potential to become permanent, and is primarily based at the charity’s head office at Birmingham Children’s Hospital, with the requirement to also occasionally work from Birmingham Women’s Hospital alongside some remote and out of hours working.
The Senior Marketing Officer plays a key role in delivering successful fundraising products and offline marketing campaigns which increase public awareness of both charities, strengthen brand identity, grow supporter engagement and maximise income.
This is a hands-on role suited to an ambitious marketing professional who thrives in a fast-paced environment and enjoys managing multiple projects simultaneously.
Your skills and passion will see you:
Plan, deliver and evaluate day-to-day fundraising campaigns and products alongside the Marketing Manager, maximising reach, supporter engagement, brand advocacy and income generation.
Support the development, delivery and evaluation of major fundraising campaigns and appeals alongside the Marketing Manager, ensuring they maximise engagement, stand out from competitors and drive income.
- Act as a brand champion for both charities, providing internal and external guidance on brand identity, messaging and the application of brand guidelines across all marketing materials.
- Drive marketing innovation by collaborating with colleagues across the charity to develop, deliver and evaluate new campaigns and fundraising products, ensuring they meet agreed objectives and attract and retain target audiences.
- Produce and manage creative briefs for external agencies, while overseeing the internal creative briefing process to ensure projects are prioritised, scheduled and delivered on time and within budget.
- Manage ad hoc design requests using Adobe InDesign, Photoshop and Canva, ensuring all assets meet brand standards and organisational requirements.
- Represent Marketing on cross-departmental project groups, ensuring donor stewardship is maximised across campaigns and that all marketing materials are approved in line with brand guidelines, key messages and strategic direction.
- Work closely with the PR team to develop and maintain a high-quality case study database, ensuring appropriate consent, confidentiality and safeguarding procedures are followed.
- Analyse marketing performance against agreed KPIs, preparing reports and recommendations to inform future activity and drive continuous improvement.
- Coordinate supporter surveys and focus groups to gather insight, evaluate marketing effectiveness and inform the development of new fundraising products and campaigns, working collaboratively with the wider Marketing and Communications team.
What we offer:
- Flexible and hybrid working to support work-life balance
- Generous annual leave entitlement with additional leave for long service
- Enhanced sick pay
- Enhanced Maternity Pay
- Employee Assistance Program and Lifestyle Savings
- Free flu jabs
- Cycle to work scheme
- Charity events throughout the year
- Employer enhanced auto-enrolment pension scheme with 8% employer contribution
- Ongoing commitment to education and professional development
The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.
If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet all or part of the criteria for the role, making clear why you would like to be considered for it.
Registered Charity
51 - 100
Making A Difference
The client requests no contact from agencies or media sales.
Thank you!
Role Overview
Stroke Association are delighted to partner with The Talent Set on a fantastic Associate Director of Marketing & Communications role.
Reporting directly to the Executive Director of Giving, Volunteering and Voice, this role will lead the talented Marketing and Communications team and play a critical role in shaping how the charity engages with stroke survivors, supporters, partners, policymakers and the wider public. Working closely with Executive Directors and teams across the organisation, you will develop and deliver an integrated marketing and communications strategy that advances our organisational goals and strengthens impact.
As Stroke Association builds a more agile and collaborative culture, multidisciplinary teams are embracing test-and-learn approaches, using insight and evidence to focus efforts where they can make the greatest difference.
We’re looking for an exceptional leader who combines strategic vision with creativity, influence and collaboration. Someone who can inspire and develop a high-performing team, champion the value of marketing and communications across the organisation, and help the charity reach more people affected by stroke than ever before.
Key Responsibilities
- Ensure a coherent and compelling marketing, communications and brand strategy that strengthens the charity's profile, supports organisational priorities and builds public understanding of stroke and its impact.
- Drive insight, evidence and learning to inform decision-making, enabling the continuous evolution of marketing and communications approaches, channels and activities.
- Create the conditions for marketing and communications to operate as a strategic partner across the organisation, supporting the delivery of fundraising, influencing, research and stroke support priorities.
- Champion a co-creation approach, building meaningful partnerships with colleagues, stroke survivors, volunteers, supporters and external stakeholders to shape communications, campaigns and organisational priorities
- Embed an audience-led approach that enables meaningful engagement, broadens reach and deepens connection with diverse communities.
- Ensure the voices and experiences of stroke survivors, carers and communities are authentically represented and embedded within the charity's communications, campaigns and brand narrative.
Person Specification
- Proven experience of developing and delivering organisation-wide communications and marketing strategies that support organisational objectives and drive measurable impact.
- Experience of leading and developing high-performing multidisciplinary teams, creating an inclusive, empowering and values-led culture.
- Demonstrable experience of building and protecting organisational reputation, including managing complex communications, sensitive issues and reputational risk.
- Experience of working collaboratively with senior leaders to shape organisational priorities and influence decision-making.
- Experience of developing compelling audience-led communications, campaigns and engagement approaches across multiple channels.
- Experience of working with lived experience, service users, beneficiaries or communities to shape communications, campaigns or organisational activity.
- Experience of managing significant budgets, resources and external agency relationships.
- Experience of supporting organisational influencing, campaigning or policy objectives.
- Experience of leading communications through organisational change, transformation or periods of significant growth.
What’s on Offer
- Salary: £75,000 (+ London weighting depending on post code)
- Permanent
- Home-based, with national travel in the UK as require, including some overnight stays
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
