Marketing officer jobs in Coventry, west midlands

Senior Digital Marketing and Communications Officer

Location: Hybrid (minimum 1 day per week in Cavell's office in Redditch, Worcestershire); Some additional travel across UK required occasionally

Employment Type: Full-Time (35 hours per week); Job shares, and compressed hours will be considered; Occasional evening and weekend work required (approx. 4 times per year)

Salary: £32,000 – £37,000 (for full-time, dependent on experience)

About the Employer

Cavell is the charity that transforms the lives of nursing and midwifery professionals facing crisis and tough times. The need for Cavell has never been greater, and the charity is at its most critical point in its 108-year history as the demand for support is at an all-time high. Cavell's new 3-year strategy will see the charity evolve beyond grant making and emotional support to a bold yet apolitical advocate which amplifies the voices and lived experiences of nursing and midwifery professionals.

The Role

We are looking for a creative, proactive and data-driven individual to join Cavell as a Senior Digital Marketing and Communications Officer. This role will lead the creation of engaging digital content, including high-quality video, while supporting the delivery of effective digital marketing campaigns that raise awareness of Cavell’s work and strengthen engagement with nursing and midwifery professionals, supporters and partners.

Working closely with the Marketing and Communications Manager and wider team, the successful candidate will help deliver integrated digital campaigns, optimise email marketing journeys and use analytics to continually improve performance across Cavell’s digital channels. The role combines hands-on content production with a performance-focused approach to digital marketing, ensuring activity is insight-led and delivers measurable impact.

The Ideal Candidate

We’re looking for someone who:

• Has strong videography and video editing skills and experience creating digital-first content.
• Has experience delivering digital marketing campaigns and improving performance through data and insight.
• Is confident analysing digital analytics and translating data into practical recommendations.
• Has experience managing and optimising email marketing journeys and audience segmentation.
• Has strong copywriting and storytelling skills for digital platforms.
• Has excellent communication and collaboration skills.
• Is highly organised with the ability to manage multiple projects and deadlines.
• Has experience of optimising a CRM database to effectively capture and manage data.
• Has strong attention to detail and maintains high editorial and brand standards.
• Has an understanding or empathy for the pressures facing nursing and midwifery professionals.

Our ideal candidate will also:

• Have experience capturing content at events and working with ambassadors or beneficiaries (desirable).
• Have experience working within the charity or healthcare sector (desirable).

Benefits:

• A flexible, supportive working culture.
• 30 days of annual leave (including bank holidays).
• Up to an 8% employer pension contribution.
• Access to an employer assistance program.
• Enhanced sick pay (after probation).
• Enhanced family leave policies.

Application Process:

• Please click on the 'Apply' button to download the full job pack and upload your CV by 12pm on Monday, 30th of March.
• Your CV will be reviewed by the team and if your skills align to what we’re looking for, you will be sent a short screening interview with a task to complete focused on the questions below.
• For candidates who are shortlisted for interview, these will be held remotely on 7th of April or 8th of April. This will be an opportunity to ask the panel questions and key question themes will be shared in advance.

Screening Interview Details:

• A 100 – 150-word paragraph which could be used on a website donation page to encourage an individual to donate to Cavell (Use of AI for idea generation is acceptable, but we are looking to see your individual copywriting skills!).
• A link to a video you’ve created (personally or professionally).
• Your notice period.
• Your preferred working arrangement (full-time, job-share, compressed hours, etc.).

Start your application now.

Cross-Channel Marketing Officer

We are looking for an enthusiastic and motivated individual to join the Communications team.

This is an exciting opportunity to work with stroke survivors and their families to support them following a stroke.

Position: CE393 Cross-Channel Marketing Officer

Location: Homebased, UK. However occasional travel will be required as part of this role, this may include team meetings or other work-related meetings

Hours: 35 hours per week

Salary: Circa £30,000 (inner London weighting £3,950 per annum or outer London weighting £2,457.00 per annum may be applied in accordance to where you live)

Contract: Permanent

Benefits: 25 days’ annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Tax-free childcare, Health Cash Plan, Working Pattern Agreement, flexible working opportunities available.

Closing Date: 22 March 2026. We reserve the right to close this vacancy early if we receive sufficient applications for the role.

Interview Date: 30 March 2026

The Role

Reporting to the Cross-Channel Marketing Manager, the Cross-Channel Marketing Officer will design and deliver digital communication strategies across email and SMS, helping to maximise supporter engagement, retention, loyalty and income. This role will play a vital part in building seamless supporter and customer journeys that strengthen relationships, enhance experiences, and deliver measurable results.

Key responsibilities include:

• Plan, implement, and deliver targeted email and SMS campaigns and automated journeys to maximise income, steward events, provide beneficiary support, inspire actions, and increase retention.
• Creating, editing and optimising digital communications.
• Supporting colleagues by providing training, sharing best practice, and offering expert advice.
• Ensuring digital communications are aligned across all online and offline touchpoints.
• Monitoring and reporting on campaign performance using analytics tools, providing insights and recommendations for continuous optimisation.
• Staying up to date with digital marketing practices, sector trends and competitor activity, using insights to enhance campaign effectiveness.
• Working closely with the Cross-Channel Marketing Manager and key stakeholders to ensure consistent messaging and impactful content creation.
• Continuously testing and refining journeys, content and engagement strategies to improve supporter and customer experience and increase lifetime value.

This role requires some travel for team away days. Candidates must be able to demonstrate how they can meet this requirement of the role.

About You

You will have experience of:

• Testing, optimisation, and automation to improve communications effectiveness.
• Using AI tools to enhance customer engagement, such as content generation, predictive analytics, or automation.
• Using an email platform. Desirable experience using Dot Digital.
• Using analytics tools and analysing data to inform decision-making.
• Evaluating the successes and providing recommendations of email, SMS and paid digital campaigns using Google Analytics and social media monitoring tools.

Finding strength through support

The organisation is the only charity in the UK providing lifelong support for all stroke survivors and their families. Providing tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery and long-term care, and campaigning to secure the best care for everyone affected by stroke. 

They are here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life.

It’s only thanks to the generosity of supporters and donors that they can provide vital support. 

The Association is driven by an ambition to improve the lives of everyone affected by stroke. This means they’re determined to create an equitable and inclusive workplace that benefits from the difference, and thrives on the diversity, of our people. Guided by an approach to solving inequity in stroke, the team are prioritising listening to, and learning from, lived experience across the charity.

The charity are working to improve the representation of this lived experience at all levels within the Association and are eager to recruit applicants from a variety of communities and backgrounds. We are keen to receive applications from people affected by stroke, people of colour, members of LGBT+ communities, and disabled people because these identities and experiences are underrepresented and would add enormous value to how the organisation work.

A Disability Confident employer, the organisation is making great progress focusing on flexible working, reasonable adjustments and access to work.

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Please note this role is advertised by the recruitment agency acting for the client – Not For Profit People.