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Help Change Childhoods Through Digital Marketing
We're looking for a Digital Marketing Officer to support the delivery of paid digital campaigns that help Barnardo's reach new supporters and customers and grow our supporter base.
Working as part of our Digital (Acquisition & Loyalty) team, you'll help plan, deliver and optimise digital marketing activity across paid social, PPC, display and email. You'll support campaign delivery from briefing through to reporting, using data and insight to inform decision-making and continuous improvement.
This role works closely with colleagues across marketing, digital, fundraising, data and content teams, as well as with external agencies, to ensure activity aligns with wider organisational priorities and delivers against agreed targets.
The role is hybrid with travel required to quarterly meetings in London Hubs.
Essential experience
· Experience in planning, delivering and optimising paid social campaigns
· Experience in using Google Analytics and paid social platforms to extract and analyse data and report on marketing performance
· Campaign building and digital analytical skills
· Experience implementing tracking for paid social campaigns and working with relevant ad platform functionality
When completing your application please refer to your skills, knowledge and experience in relation to the Person Specification and Job Description document. Please also ensure that you outline how you meet the above essential criteria.
In return, we offer:
Join Barnardo's and help us reach more supporters, raise more funds, and change more childhoods.
Apply Now
If you're an ambitious digital marketer who loves combining data, creativity and purpose, we'd love to hear from you.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.
Pay & Reward Framework
We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo'svalues. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.
For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of ourPeople & CultureStrategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.
Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.
Benefits
Workplace Offer: What it means for you
Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.
Barnardo's require colleagues to be UK residents, based in the UK and to complete their roles from within the UK (with the exception of colleagues providing Barnardo's services in Jersey and colleagues who live in the Republic of Ireland providing services in Northern Ireland)
*T&C's apply based on contract
About Barnardo's
We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.
Our basis and values
We're here to help children and young people feel safer, happier, healthier and more hopeful – and have somewhere they feel they belong.
The client requests no contact from agencies or media sales.
Are you a bold and courageous marketing leader passionate about using your strategic talents to help ensure everyone can know Jesus through the Bible?
Wycliffe Bible Translators exists so everyone can know Jesus through the Bible, yet one in five people worldwide still cannot access Scripture in a language they understand. We are accelerating rapidly, with active donors up 24% and new donors up 63% on last year. This enables us to support more Bible translators, transforming local communities. To expand this impact, we have set an ambitious goal to grow our donor base from 6,000 to 27,000 by 2032.We are making bold, long-term investments in top-of-funnel marketing today to make fundraising easier tomorrow.
In this new Director of Marketing role, you will lead us to invest significant resources with courage and conviction – spending money on top-of-funnel marketing today to make fundraising easier tomorrow. You will bring a campaign mindset, emotional excellence, and exquisite storytelling to move audiences to act. You will help us connect with new audiences in a deeply personal way to drive growth. If you want to deploy your skills to help say ‘Yes!’ to supporting more translators, we would love to hear from you.
Key responsibilities:
Benefits include:
It is an occupational requirement of this role that you have a clear, personal commitment to the beliefs set out in our Statement of Faith and Doctrinal Position Statement.
To apply, visit our careers site and complete the short online application, attaching your CV and a covering letter (no more than two pages) summarising why you’re applying, how you meet the person specification, and telling us about your personal Christian journey and church involvement.
A world where everyone can know Jesus through the Bible
Role Purpose
Supports delivery of our email and CRM marketing strategy, bringing the story of Trussell and our community of food banks to life through insight-led communications. Working alongside the Email & CRM Marketing Manager and collaborate with insight, fundraising, mobilising and wider programme teams to build and deliver highly engaging communications and journeys.
Key Responsibilities
Email design and delivery
· Support the Email Marketing and CRM Manager in designing and delivering insight‑led, data‑driven email campaigns and supporter journeys that strengthen engagement and drive activity that delivers programme goals.
Journey and automation delivery
· Work with teams across the organisation to build and deliver email journeys and automated workflows for a range of audiences, supporting effective CRM campaign delivery and driving stronger audience engagement.
Analysis and reporting
· Support the analysis and reporting of email performance, working with Insight, Supporter Data teams and audience owners to identify trends, evaluate effectiveness, and implement improvements.
Segmentation and data management
· Aid with the creation and management of audience segments and data models to support our audience strategy and ensure relevant and timely communications.
Testing and optimisation
· Collaborate with teams to design and deliver testing and optimisation tactics to drive email and journey performance, embedding a culture of testing and learning to drive continuous improvement.
Copywriting and content
· Create highly engaging copy and content for email and CRM marketing activity and acting as internal consultant to teams developing email content, ensuring alignment to our brand and in line with email best practice and continual skilling up of content providers.
Person Specification
Core Knowledge
Experience of delivering audience-focused and accessible email and CRM communications
Understanding of CRM systems and marketing automation platforms. Some knowledge of Salesforce and Marketing Cloud would be an advantage
Understanding of the laws and regulations around email marketing, including the Data Protection Act and UK GDPR
Essential Skills
Detail oriented and highly organised
Excellent prioritisation and time management, capable of managing multiple campaigns simultaneously
Knowledge of email marketing metrics and experience analysing metrics and reporting
Excellent written and verbal communication skills, particularly email copy best practice
Stakeholder management and influencing skills
Key Experience
· Passionate about delivering excellent supporter experiences
· Highly collaborative and able to operate in a multi-stakeholder environment
· Demonstrates a commitment to the values of Trussell
· Demonstrates empathy for people from disadvantaged, marginalised or socially-excluded backgrounds
· Ability to think tactically, identify opportunities for improvement and act on them
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
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