Senior brand lead jobs

Job Title: Senior Brand and Campaigns Manager 

Reporting to: Head of Brand & Marketing

Salary: £50,000

Contract Type: 1 Year Fixed Term Contract 

Location: London and Hybrid, with weekly visits to our sites across London (mainly to Old Street) 

Hours/Days per week:35 hours per week, 9am – 5pm, Monday – Friday

We are Felix

We bring people together to rescue, repurpose, and share surplus food that would otherwise go to waste, turning an environmental problem into a social opportunity.

Together with 16 other independent charities, 18,000 volunteers, and thousands of partners, we are the UK’s food rescue network, supporting 1.5 million people across the country.

We‘re about fuller plates, fuller communities, and fuller lives.

Purpose of the Job 

Focusing on building and maintaining the charity brand identity, through execution of marketing initiatives that grow brand engagement, understanding and participation. Leading integrated campaigns and identifying marketing activities that meet strategic objectives and income targets. Ensuring that marketing plans are effective in reaching multiple target audiences. 

Duties and Responsibilities

Your normal duties and responsibilities will be set out in your job description. However, the charity may require you to perform other duties from time to time. 

• Lead the development and implementation of and brand and campaign activities across the full mix of marketing channels, appropriate to the target audience

• Manage and develop two direct reports, and a team of 6

• Responsibility for the charity brand guidelines for visual identity, messaging, and tone, to ensure consistency across the charity and marketing materials

• Maintenance and optimisation of the brand ambassador programme across the charity, ensuring engagement, understanding and accurate adoption of brand material

• Supporting the integrated strategy and planning of the annual marketing calendar to maximise and prioritise opportunities across multiple channels and audiences

• Lead the major fundraising and event campaigns, working alongside stakeholders to ensure campaigns meet income targets

• Engagement and collaboration with network partners nationwide to support their marketing needs, with communications and toolkits

• In collaboration with the Head of Volunteering, advise and deliver activities that support the acquisition, engagement and retention of volunteers

• Creation of clear briefs that support the management of external creative agencies and/or inhouse designers, to ensure assets and materials are compelling and on brand

• Work hand in hand with Senior Digital Marketing Manager to create cohesive marketing plans that deliver results through applied learnings

• Measure and report on campaign performance using analytic tools and processes that provide actionable insights and recommendations for optimisation of marketing activity

• Manage campaign budgets, ensuring effective allocation of resources to maximise return on investment

Essential Criteria 

• Bachelor’s degree in marketing, communications, or a related field. Or significant experience in a similar role within the not-for-profit sector
• Proven experience of working in the charity sector on brand, fundraising and marketing campaigns, with a strong understanding of marketing tools and strategies
• Experience of leading a team within a brand and campaign role
• Excellent verbal and written communication skills for collaborating with team members and key stakeholders
• Experience in thinking strategically, to create  marketing plans and briefs that deliver to organisational goals
• Campaign management experience, including management of multiple stakeholders, planning, budgeting, and evaluation with the ability of managing conflicting demands and needs of key stakeholders
• Strong analytical abilities to interpret data and make informed decisions based on campaign performance metrics
• Creative and innovative flair, with proven examples of successful and engaging campaigns and solutions 

About the role

We’re seeking a senior media and PR manager (fundraising and brand) to join our talented and ambitious media and PR team at an exciting time of growth for the charity.

As part of our 2025-2030 organisational strategy, we have ambitious plans to increase awareness, understanding, trust and engagement, to support the impact we can have for people affected by breast cancer and this role will play a key part in helping realise these ambitions.

You’ll lead all media and PR activity around Breast Cancer Now’s fundraising and brand marketing, developing and leading delivery of bold and ambitious annual media strategies for these areas that support the charity to supercharge progress for anyone affected by breast cancer. You’ll ensure all plans are tightly aligned to the charity’s strategic ambitions and integrated across owned, earned, shared and paid channels for consistency and greatest impact.

You’ll build media profile that positions Breast Cancer Now as determined leaders and as the ‘charity partner of choice’, raising awareness, engagement and support among actual and potential supporters across our fundraising activity, from our wide range of fundraising challenge events and flagship campaigns, to driving excellent results for corporate partnerships around shared values and targets in a way that makes us an aspirational charity to partner with.

Leading media and PR for our brand marketing activity, you’ll work closely with the brand marketing team and have a unique opportunity to work closely with our world/industry leading brand marketing agency to provide counsel and support the shaping of creative media and PR activity that best amplifies the charity’s brand across the year. Key to this role is ensuring relevant internal stakeholders are brought in where appropriate.

You’ll also play a key part in supporting the day-to-day leadership of the wider media and PR team.

About you

Excellent at building and nurturing impactful relationships both internally and externally at all levels, you’ll be an effective negotiator with the ability to balance complex and sensitive needs across stakeholders (including corporate partners, agencies, fundraisers, and journalists) to secure media profile that cuts through and resonates with key audiences. You’ll also be a sensitive in your interactions with people affected by breast cancer who support our work.

Drawing on strong experience of working in health communications, and media/PR relations environments, you’ll digest and translate complex health information and create compelling copy at pace for media. With an instinctive news sense you’ll identify and be quick to seize proactive and reactive opportunities to secure impactful media profile. 

A creative thinker, you’ll bring fresh ideas and bold thinking to help elevate the charity’s brand, cutting through the media noise with smart, stand-out storytelling. You’ll be agile in feeding into and delivering campaign ideas that make an impact.

A natural planner with a strategic mindset, you’ll work closely with colleagues to forward plan and consider the bigger picture while ensuring tight alignment and consistency across all communications output. Your ability to prioritise multiple and complex projects and handle conflicting demands and tight deadlines will also be key to the success of your team.

Job description and benefits

The job description and our attractive benefits are available for you to download.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.

The salary range is: £47,000 and £52,000 per annum

When applying

We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement online. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria.

Our commitment to equity, diversity and inclusion

We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who
we support.

We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.

Closing date: Friday 14 August 2026

Interview date week commencing 23 August 2026

Right now, Gaza is one of the hardest places in the world to be a child. As of July 2026, UNICEF reported that more than 21,000 children had been killed and around 44,500 injured since October 2023. Over 58,000 have lost one or both parents or primary caregivers, while around 700,000 have missed almost three years of formal education.

Established in 2024, Children Not Numbers (CNN) is a medico-legal charity committed to the health, safety, education and rehabilitation of Gaza’s children. Working alongside colleagues in Gaza and more than 100 volunteers worldwide, including surgeons, medics and lawyers, the charity provides medical care, medical evacuations, education, psychological support and international advocacy. Within its first year, CNN evacuated more than 300 children and their companions, supported over 650 children through its multidisciplinary clinical team, delivered maternal healthcare to more than 600 women, educated over 350 pupils through its primary school, provided holistic care for 71 orphans and distributed more than 1,000 food aid baskets.

Reporting to a Co-Founder and Director, the Senior Communications Manager will lead Children Not Numbers’ social media strategy and day-to-day digital communications, using ethical storytelling to grow audiences, strengthen supporter engagement and help drive fundraising. Building on the charity’s established communications strategy, the postholder will also support website content, campaigns and brand development, working closely with colleagues in Gaza, the fundraising team and external creative partners to ensure the charity’s work is communicated with accuracy, sensitivity and dignity.

This role offers an exciting opportunity to help shape the next phase of Children Not Numbers’ growth, bringing fresh ideas, creativity and strategic thinking to a charity where communications plays a central role in fundraising and advocacy. With a collaborative ‘yes’ culture, the freedom to think differently and the autonomy to turn ideas into action, the successful candidate will have real influence over campaigns and storytelling.

As Senior Communications Manager you will:

• Lead Children Not Numbers’ social media strategy and day-to-day digital communications, creating compelling, ethical content that grows audiences, strengthens supporter engagement and helps drive fundraising
• Line manage the Marketing & Communications Officer and Gaza-based Video Journalist, while overseeing relationships with external creative and PR partners
• Work closely with colleagues in Gaza, the fundraising team and senior leaders to develop content and campaigns that communicate the charity’s work with accuracy, sensitivity and dignity
• Support digital content creation across the charity’s website, working with an external website agency, supporting the development of campaign landing pages and ensuring consistency of messaging and brand
• Create and/or review written content, including thought leadership pieces, fundraising materials, impact reports and organisational publications
• Monitor performance and emerging opportunities, using insight and creativity to continually strengthen the charity’s communications and digital presence

About you

This role will suit a strategic doer who thrives in a fast-paced environment and is motivated by seeing the impact of their work. While hugely rewarding, the role is also highly reactive and, at times, harrowing, requiring sound judgement, resilience and the ability to adapt quickly as priorities change. The organisation has an embedded mental health and wellbeing programme in place to support staff – please ask for details.

Essential skills and experience:

• Experience developing and/or implementing social media strategy within a charity or NGO settings
• Track record of creating engaging digital content and using ethical storytelling to build audiences and strengthen supporter engagement
• Strong understanding of the role communications and social media play in successful fundraising, with experience developing and delivering integrated digital campaigns that support fundraising, advocacy or wider organisational objectives
• Experience managing people, or demonstrating equivalent leadership experience, with the ability to motivate, develop and support others
• Excellent writing, editing and verbal communication skills, with exceptional attention to tone, accuracy and detail
• Strong understanding of social media platforms, digital trends, audience engagement and analytics, with experience using insight and data to inform strategy and optimise performance
• A confident, collaborative leader, with the ability to work at pace, respond to changing priorities and make sound judgements under pressure
• An understanding of, or genuine interest in, the Gaza and broader Palestine context, humanitarian issues, and the importance of ethical storytelling
• Strong content creation and visual design skills, including experience using Canva or similar design tools

Desirable:

• Experience in the humanitarian or international development sector
• Experience working with photographers, videographers or content creators in international or complex operating environments
• Experience of influencer engagement, partnership development or community-building campaigns
• Knowledge of Google Analytics, Buffer (or similar social media management platforms), SEO and digital performance reporting

Interviews will take place on a rolling basis, therefore please apply ASAP.

To apply, please upload a copy of your CV ensuring alignment with the person specification. A cover letter is not required, however if you wish to include notes to help clarify alignment between your experience and the person specification, please do so.

While this role is primarily aimed at candidates based in the UK, CNN will consider exceptional applicants based in countries with a time difference of no more than one hour from the UK. If you are applying from outside the UK, you will need to clearly specify your location and the time difference in the Notes section of your application to be considered for the role.

Please note that we will only be able to reply to suitable applicants. 

Circa £60,000 per annum

Permanent

Part home/Part office (London) based

UNICEF ensures more of the world’s children are vaccinated, educated and protected than any other organisation. We have done more to influence laws and policies to help protect children than anyone else. We get things done. And we’re not going to stop until the world is a safe place for all our children.

This is a great opportunity to join the UK Committee for UNICEF (UNICEF UK) as

Business Development Lead. The award-winning Corporate Partnerships team secures and manages long-term, multi-million-pound partnerships, with major UK companies including easyJet, Unilever and Accenture. We have ambitious plans for growth, by adding to and growing our portfolio of truly strategic and pioneering shared-value corporate partnerships.

The Business Development function sits within the wider Corporate Partnerships team and is focused on building the new business pipeline, increasing the variety and volume of our partnerships, ensuring all relationships align with business objectives to deliver for the partner and for children. Reporting into the Head of Corporate Partnerships - Business Development, this role leads the team in developing strategic, long-term partnerships with UK-headquartered companies through building a proactive culture to growth. This role includes line management responsibilities, and role-modelling inclusive behaviours and a growth mindset across the wider Corporate Partnerships Team is a core expectation.

To succeed in this role, you will need to be a confident and strategic relationship-builder, with a proven track record of securing or leading complex, high-value partnerships. You’ll bring a proactive approach to new business, combining commercial acumen with creativity to identify compelling shared-value opportunities for UK-headquartered companies. You should be comfortable leading and motivating a team, role-modelling inclusive and collaborative behaviours, and creating an environment where people can perform at their best. The ability to navigate senior stakeholders, prioritise effectively, and maintain momentum across a dynamic pipeline will be essential, as will a genuine passion for UNICEF’s mission and the impact corporate partnerships can achieve for children globally.

Act now and visit the website via the apply button to apply online.

Closing date: 9am, Friday 14 August 2026.

Interview date: First Round Interviews Week Commencing 31 August 2026.

Second Round Interviews Week Commencing 7 September 2026.

In return, we offer:

· excellent pay and benefits (including flexible working, generous annual leave and pension, big brand discounts and wellbeing tools)

· outstanding training and learning opportunities and the support to flourish in your role

· impressive open plan office space and facilities on the Queen Elizabeth Olympic Park

· an open culture and workplace with colleagues who share our values, enjoy their work and are motivated to do their utmost for children.

· the opportunity to work in a leading children’s organisation making a difference to children around the world

Our application process: We use a system called "Applied" that anonymises your responses and focuses on your actual skills that are relevant to this role. This benefits you by giving you a greater chance of expressing your skills in this objective selection process.

We anticipate most colleagues will work one or two days a week in the office on the Queen Elizabeth Olympic Park in Stratford, East London and the rest of the time from home.  We will happily discuss other flexible options to suit your circumstances.

We particularly welcome applications from black, Asian and minority ethnic candidates, LGBTQ+ candidates, disabled candidates, and from men, because we would like to increase the representation of these groups at this level at UNICEF UK. We want to do this because we know greater diversity will lead to even greater results for children.

UNICEF UK promotes equality, diversity and inclusion in our workplace. We make employment decisions by matching business needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.

We welcome a conversation about your flexible working requirements, personal growth, and promoting a workplace where you can be yourself and achieve success based only on your merit.

The successful candidate will be required to apply for a criminal records check. A criminal record will not necessarily bar you from working with us. This will depend on the nature of the role and the circumstances of your offences.

We only accept online applications as this saves us money, making more funds available for us to help ensure children’s rights.

If you require support in completing the online form or an application form in an alternative format, please contact the Supporter Care line during office hours.

If you do not hear from us within 14 days of the closing date, please assume your application has been unsuccessful on this occasion. Please note that we only provide feedback to shortlisted candidates.

Registered Charity Nos. 1072612 (England and Wales) SC043677 (Scotland)

Head of Communications & Public Affairs 

Salary: Up to £62k depending on experience
Location: Remote, with regular planned travel nationwide, particularly to London and the South, plus attendance at monthly and quarterly team meetings
Hours: Full Time, 35 hours per week
Contract: Permanent

We're looking for an exceptional communications leader to join Help for Heroes as our Head of Communications & Public Affairs. This is a rare opportunity to shape how one of the UK's most recognised charities engages with the media, policymakers, supporters and the wider public, ensuring the voices of veterans and their families are heard where it matters most.

Leading our integrated communications, public affairs, policy and PR activity, you'll develop influential campaigns that continue to strengthen our reputation, support fundraising and drive meaningful change for the Armed Forces community. Working closely with senior leaders across the charity, you'll act as a trusted adviser, bringing insight into the political, media and stakeholder landscape while helping to navigate the opportunities and risks that affect our mission.

This is a high-profile leadership role for someone who combines strategic thinking with outstanding delivery, thrives on building influential relationships and wants to use their expertise to create lasting impact for those who have served our country.

Please see below for more information on what just might be your future role.

About the Role

As Head of Communications & Public Affairs, you’ll play a pivotal role in shaping how the charity is seen, heard and understood by the public, media, policymakers and supporters. Ensuring the experiences of veterans and their families remain at the heart of national conversations and decision-making.

• Developing and delivering an integrated communications, public affairs and policy strategy that advances the charity's mission and influence.
• Leading high-profile campaigns that raise awareness, support fundraising objectives and drive systemic change for the Armed Forces community.
• Building influential relationships with media, government, political stakeholders, partner organisations and sector leaders.
• Acting as a trusted adviser to senior leaders, providing strategic counsel on reputation, stakeholder engagement, public policy and emerging issues
• Leading the charity's press office, crisis communications activity, ambassador programme and external reputation management
• Developing, inspiring and coaching a high-performing team, fostering innovation, collaboration and measurable impact.

About You

Are you a strategic communications leader who knows how to turn insight into action and ambition into results?

Do you have a strong track record of leading integrated communications, public affairs, policy or campaigning activity that has built reputation, influenced decision-makers and delivered measurable impact?

Can you confidently navigate complex issues, build trusted relationships with senior stakeholders and provide clear, credible counsel?

Are you equally comfortable shaping long-term strategy, responding to fast-moving external events and spotting opportunities to raise the profile and influence of an organisation?

If you're passionate about telling powerful stories, understand the UK media and political landscape, and enjoy leading talented teams to achieve ambitious goals, we'd love to hear from you.

You'll bring significant senior-level experience across communications, public affairs or policy, alongside expertise in media relations, stakeholder engagement and reputation management.

Most importantly, you'll be motivated by the opportunity to use your skills, networks and leadership to improve outcomes for veterans and their families.

About the Team

You’ll join our ambitious Marketing, Communications and Public Affairs directorate, a team dedicated to amplifying the voices of veterans and their families and ensuring their experiences influence public understanding and decision-making.

We are a collaborative, creative, and purpose-driven team that works across the charity to tell powerful stories, build meaningful relationships and create lasting impact. Together, we’re passionate about helping the Armed Forces community get the support they deserve.

In return we can offer you:

• Belonging to a team who make a difference to our community and value equality, diversity and inclusion.
• 29 days’ annual leave plus 8 bank holidays, regardless of service — plus your birthday off to celebrate!
• Opportunity to buy and sell up to 5 days annual leave per year.
• Added to our free health scheme from day one, including discounts on dental, opticians, massages, and more - with the option to upgrade.
• 3 volunteer days per year to support the Help for Heroes community.
• A generous salary sacrifice pension scheme with an 8% employer contribution and a minimum 3% employee contribution, plus life insurance up to 4× salary as an active member.

Closing date: 23rd August 2026

Interview Process: Two stage process with an initial competency based interview and second round stage involving a task.

First round interviews to be held in person or via Teams 4th/7th/8th or 9th September.

Second Round in person 16th or 22nd September.

We reserve the right to close this vacancy early if we receive a high number of strong applications.

We are committed to equality, diversity and inclusion and welcome applications from all backgrounds.

This is a genuinely exciting time to join our growing fundraising team and make a real difference to people affected by gyanecological cancers.

Our income from Major Giving is growing rapidly, and we've started to deliver exclusive and high-impact events. We have the internal buy-in, a committed group of highly-networked supporters keen to drive our plans forward and a Board of Trustees ready to support in any way they can. We now need the right person to step in and make this happen.

You'll be our lead for all philanthropy events and you'll need to have proven experience delivering high-value, income-generating events and strong project management skills to keep these on track. A key part of your role will also be in writing reports, building relationships and keeping donors and event attendees engaged for the long-run.

This is an incredible opportunity to truly make your mark on a programme and be proud of the impact you're having in your work.

No formal qualifications are needed and charity sector experience is not a requirement. We encourage everyone with the appropriate skills, experience and potential to apply.

NB as this is a critical role within the team we expect to interview throughout the current advertised recruitment period from w/c 3rd August onwards. The vacancy may close before the advertised closing date if a suitable applicant is identified and an offer is accepted, in which case we will update this advert immediately and inform all applicants.

Help tell the stories that bring joy to seriously ill children.

Rays of Sunshine is looking for a creative, sensitive and confident Senior Communications Officer to help bring our work to life through powerful storytelling, media engagement and compelling content.

This is an exciting opportunity to join us as we launch our new five-year strategy, refreshed brand and new website. You’ll play a key role in helping us share the stories of seriously ill children, young people and their families, raising awareness of our work and inspiring more people to support Rays of Sunshine.

As our Senior Communications Officer, you’ll act as our story development lead, working directly with children, young people and families to sensitively capture the moments that demonstrate the impact of our work. You’ll develop case studies, coordinate photography and filming, create content for social media, website, press and email marketing, and help ensure our storytelling is handled with care, consent and integrity.

You’ll also support PR and media activity, build relationships with journalists, identify media opportunities, draft press releases and case studies, and help coordinate activity involving families, colleagues, ambassadors, celebrities and high-profile supporters.

Alongside this, you’ll support our Wish Ambassador programme, celebrity and influencer engagement, digital communications, social media, website content and wider communications campaigns. This is a varied, hands-on role in a small and ambitious team, with the opportunity to make a real and lasting impact.

We’re looking for someone with excellent writing and storytelling skills, strong editorial judgement and the ability to build trusted relationships with families, journalists, ambassadors, celebrities and colleagues. You’ll be warm, organised, proactive and passionate about putting children’s voices at the heart of communications.

Rays of Sunshine has recently been recognised as one of The Sunday Times Best Places to Work 2026, reflecting our positive, values-led culture and commitment to supporting our people.

Lead our creative team at a pivotal moment. Following our brand relaunch, we need an experienced Creative Manager to embed our refreshed brand and deliver bold campaigns that make a real difference to people living with Motor Neurone Disease (MND). Whether your background is as a Creative Lead, Art Director or Senior Designer stepping into leadership, this is an opportunity to shape creative strategy, guide and develop a talented team and produce impactful creative content that connects with our community and strengthens engagement.creative team at a pivotal time following our brand relaunch. 

You'll shape creative strategy, lead and develop a talented team, and oversee the delivery of engaging campaigns, publications and digital content. Combining creative excellence, people leadership and project management skills, you'll champion brand consistency and help maximise the Association's impact and engagement.

Key Responsibilities

• Lead and inspire the creative team to produce bold, engaging and audience-focused work that brings our brand to life
• Shape creative concepts and campaigns that capture attention, build meaningful connections and increase engagement across multiple channels
• Transform ideas, briefs and organisational priorities into impactful visual storytelling that highlights our work and influence
• Champion creative excellence, ensuring every asset reflects high design standards and a consistent brand experience
• Drive innovation by identifying new creative approaches, emerging trends and tools that strengthen our communications
• Collaborate with teams across the Association to develop creative solutions that support fundraising, awareness, campaigning and supporter engagement
• Guide the creative journey from concept to delivery, ensuring projects are effective, timely and aligned to strategic objectives
• Oversee the development of flagship publications, reports and campaigns, working with internal colleagues and external creative partners
• Embed a culture of creativity, collaboration and continuous improvement, empowering others to develop their skills and confidence

About You

• Excellent design knowledge and are confident using Adobe Creative Suite, including InDesign, Photoshop and Illustrator
• Inspirational creative leader, with experience managing teams, and implementing/improving workflow processes
• Experience managing freelance creatives, photographers or videographers
• Confidence in managing multiple deadlines and competing demands in a fast-paced environment
• You enjoy exploring new creative trends, technologies and ways of working, and can turn fresh ideas into practical solutions
• Experience working with charities, purpose-led organisations or community-focused brands
• Understanding of video production and graphic design
• Knowledge of digital asset management systems and creative workflow tools
• Confidence delivering workshops, presenting creative ideas and helping others get the most from design resources

Further information about MND Association and full job description is available in the attached Candidate Pack.

We are committed to equality, diversity, and inclusivity. We work to remove barriers for everyone affected by MND, employees, volunteers, and stakeholders.

As part of the Disability Confident Scheme, we guarantee interviews for disabled applicants who meet the role's requirements.

What We Offer

• 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays
• Access to UK Healthcare, including dental, eyecare, health screenings, and therapies
• 24/7 GP access via phone and video
• Life assurance and confidential counselling helplines
• Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave)
• Access to Benefit Hub for discounts on everyday shopping
• Enhanced pension scheme
• Opportunities for training and personal development
• Hybrid working

About Us

Motor Neurone Disease moves fast. It takes away time, it takes away independence and it has no cure. Every day we support people affected by MND. We fund ground-breaking research. We campaign for better care. We’re here for everyone who needs us. Because with MND, every day matters.

The Talent Set is delighted to be working with a leading children’s charity to recruit a Brand Marketing Manager for a 12-month fixed-term contract.
This is an exciting opportunity to join the organisation at an important stage in the development of its refreshed brand. You will lead and support integrated brand marketing activity, help embed the brand across the organisation and work closely with fundraising teams to deliver audience-led campaigns that build awareness, strengthen the charity’s reputation and support fundraising outcomes.

Key Responsibilities

• Lead and support the planning, delivery and evaluation of integrated brand marketing campaigns and activity.
• Manage projects from initial briefing through to delivery, ensuring they are completed on time and within budget.
• Ensure campaigns are rooted in audience insight and represent the charity’s brand strategy and identity effectively.
• Work closely with fundraising teams to develop integrated, audience-led and brand-building campaigns.
• Champion the brand internally and help teams understand how it should be applied across communications, campaigns and partner activity.
• Support the continued implementation and embedding of the refreshed brand across the organisation.
• Develop ways to track and measure brand performance, using data and research to produce actionable insights.
• Monitor campaign and brand KPIs, making recommendations to improve future activity.
• Lead business-critical projects involving complex stakeholder groups and support collaborative decision-making.
• Plan and manage the internal brand communications calendar.
• Identify opportunities to build the charity’s brand and lead on bringing these ideas to life.
• Champion the organisation’s audience segmentation and commission research to deepen its understanding of key audiences.
• Manage relationships with creative, research and media planning agencies.
• Monitor competitor activity and wider brand trends, sharing relevant insights and ideas with colleagues.
• Oversee the charity’s awards calendar and manage award submissions.
• Share responsibility for managing the Brand Marketing team’s budget.

The Ideal Candidate

• Strong experience of brand strategy and brand management, including implementing brand guidelines.
• Experience of leading successful marketing campaigns, from planning and audience targeting through to measurement and evaluation.
• Excellent project management skills, with the ability to manage multiple priorities, deadlines and budgets.
• Confidence managing and influencing senior stakeholders across complex projects.
• Experience of working with creative, research and media planning agencies.
• Experience of leading or commissioning research and turning findings into clear, actionable insights.
• Strong digital and data-analysis skills, with the ability to use data to improve brand and marketing performance.
• Experience within fundraising, marketing or the wider not-for-profit sector.
• A creative and audience-focused approach, with the ability to identify new opportunities.
• Excellent written and verbal communication skills, including confidence presenting to stakeholders.
• Experience within the UK health sector and a relevant marketing qualification would be advantageous.

What’s on Offer

• A 12-month fixed-term contract.
• The opportunity to play a central role in embedding and developing a refreshed charity brand.
• £45,000 salary 
• 30 days Annual leave 
• Hybrid working, 2 days in central London, 3 days from home.

How to Apply

To apply, please submit your CV by clicking the "Apply Now" button.

The Process

If your experience aligns with what we're looking for, a member of our team will be in contact to discuss the role with you in more detail before presenting your profile to the client. We will also ensure that all applicants receive an email to inform them of the outcome of their application.
To avoid any potential delays or your application being missed, please apply solely via the "Apply Now" button.

Commitment to Diversity and Inclusion

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

This is a new role to stabilise, diversify and grow income in a financially constrained environment, reducing reliance on statutory funding, increasing unrestricted income, and strengthening Catalyst Support’s credibility with all sources of non statutory funding, including trusts, foundations, corporates, individuals and communities. The postholder holds clear accountability for income performance, return on investment and risk management, and plays a critical role in the organisation’s financial recovery and long-term sustainability. The role is designed as a strategic investment, with the expectation that income generated will move the function towards break-even and net contribution over time, supported by clear targets and Board oversight.

Key Responsibilities

Leadership & Income Delivery

• Lead and deliver a multi-year income and engagement strategy covering trusts and foundations, corporate partnerships, major donors, community fundraising and individual giving.
• Take ownership of income targets, pipelines and forecasts, including break-even requirements and risk exposure.
• Actively manage income risk, developing scenario plans and mitigation actions where delivery falls below expectation.
• Work with the Executive and Senior Leadership Teams to align income activity with organisational strategy and service priorities.

Funding Applications & Grant Management

• Provide strategic oversight, delivery and quality assurance of all high-value bids, tenders and funding applications.
• Ensure bids are evidence-led, outcome-focused, accurately costed and aligned to service capacity.
• Taking direct responsibility for bid and tender preparation and submission.
• Maintain strong relationships with funders, and foundations, ensuring compliance with reporting requirements and effective stewardship.
• Maintain strong relationships with funders, and foundations, ensuring compliance with reporting requirements and effective stewardship.
• Contribute approximately 20% of working time towards partner applications and collaborative projects with key partners, supporting joint funding and shared objectives.

Communications, Marketing & Engagement

• Lead communications and engagement functions to directly support income generation, funder confidence and organisational reputation.
• Ensure all external messaging demonstrates impact, value for money and strategic coherence.
• Grow individual giving, community fundraising and supporter engagement where there is clear return on investment.
• Oversee brand consistency and visibility across digital and offline channels.

Internal Collaboration & Income Culture

• Work closely with service and enabling teams to strengthen funding evidence, case studies and impact data.
• Build organisational understanding that income generation is a shared responsibility.
• Working with services and enabling teams to develop compelling cases for support.
• Equip teams with clarity on how funding, impact and delivery are connected.

Performance, Impact & Governance

• Establish and monitor KPIs covering income performance, ROI, cost-per-£ raised, engagement metrics and pipeline health.
• Report regularly to the Executive team and Trustees, providing transparent assessment of progress, risks and corrective action.
• Support Board assurance through disciplined performance monitoring and review points.

Team Leadership

• Provide line management, development and performance oversight for income generation and communications staff. Head of Income Generation Feb 2026
• Recruit, develop and retain high-quality team capability aligned to organisational needs.

Leadership Contribution

• Contribute as a senior operational leader to organisational planning, change and continuous improvement.
• Work closely with the Director of Services on future service design, positioning and sustainability.
• Undertake other duties appropriate to the seniority of the role and Catalyst Support’s mission.
• Strengthen partnership development with Mary Frances Trust to enhance county-wide support, with particular emphasis on provision for mental health services across both East and West regions.

Person Specification

Essential Experience

• Proven experience securing trust, grant and philanthropic income at scale, with clear evidence of income conversion and delivery.
• Track record of leading income strategies that generate net financial contribution, including roles where income targets were explicitly expected to cover or exceed post costs or programme investment.
• Experience operating in financially constrained, recovery-focused or turnaround environments, with responsibility for balancing income ambition against organisational risk.
• Experience of Board-level reporting, accountability and scrutiny, including transparent reporting of income performance against targets.
• Demonstrated ability to build senior relationships with funders, partners and individuals that translate into sustained or repeat income.

Desirable Experience

• Experience in mental health, wellbeing or community services.
• Experience overseeing communications and marketing functions.
• Experience operating within multi-stream or system-based service environments.

Skills & Competencies

• Commercially and financially astute.
• Strong analytical, forecasting and risk-management capability, including income pipeline assessment and contribution modelling.
• Confident influencer with credibility at senior and external levels. • Strategic thinker with a strong bias towards delivery, outcomes and financial impact.
• Resilient, solutions-focused and adaptable in high-pressure, performance-driven environments.

Values & Behaviours

• Commitment to Catalyst Support’s values: Kindness, Integrity and Commitment.
• Collaborative, inclusive and trauma-informed approach.
• Commitment to equality, diversity and lived-experience leadership

Equal Opportunities Statement

We acknowledge the unique contribution that all Catalyst employees, volunteers and clients can bring to our organisation in terms of their culture, race, gender, sexual orientation, gender reassignment, marital status, nationality, age, religion or belief and any physical disability or history of mental health or additional problems.

Hours: Up to 37.5 hours per week, including regular Saturdays, scheduled Sundays and bank holiday cover

Reports to: Commercial Retail Manager

Salary: c£32,000 dependent on experience

Closing Date: 31 August 2026. We encourage early applications, as we may close this vacancy before the closing date once an appointment has been made.

We are looking for a commercial and creative Senior Retail Manager to take full management of our Aylesford flagship shop in Hall Road, our largest shop and a much-loved local destination for pre-loved fashion, furniture, homeware, books, electricals and those one-off treasures customers love to discover. 

This is a brilliant opportunity for someone who enjoys the pace and variety of large format retail, loves bringing people together and wants their commercial skills to make a real difference to local hospice care.

About the Role

To lead and deliver the overall performance of a flagship Heart of Kent Hospice retail site; a large format store that is materially bigger and more complex than a standard hospice shop and which represents a meaningful share of total retail income. 

The Senior Retail Manager is accountable for the sales, profitability, people, stock, premises and day-to-day operation of the site. The postholder leads a multi-layered team of paid colleagues and a large volunteer workforce and is personally accountable for delivering demanding income targets while maintaining excellent customer service, compliance and presentation standards. 

Reporting to the Commercial Retail Manager the postholder plays an important role in promoting the Heart of Kent Hospice brand within the local community and in delivering the hospice's retail strategy on the ground at site level. 

About You

Essential Skills and Experience:

• Significant retail management experience with responsibility for achieving challenging sales and income targets.
• Experience managing a large-format, multi-department or similarly complex retail operation.
• Strong visual merchandising and store presentation skills that have driven sales and customer engagement.
• Ability to create events, promotions and seasonal displays that increase footfall and revenue.
• Excellent customer service skills, including handling complaints and leading by example.
• Strong commercial awareness and sound business decision-making.
• Ability to identify high-value, branded, designer, vintage or specialist donated items and maximise sales opportunities.
• Experience managing teams of paid staff and volunteers, including direct line management responsibility.
• Proven performance management skills, including addressing conduct, capability and underperformance issues.
• Experience analysing sales and performance data using EPOS systems and reporting tools.
• Experience managing budgets, cash handling and financial controls.
• Good understanding of health and safety requirements within a retail environment.
• Excellent communication, organisation and leadership skills.

Desirable:

• Charity retail experience and knowledge of Gift Aid.
• Experience within furniture, homeware or large-format retail environments.
• Experience identifying products suitable for online sales channels such as eBay, Vinted or Depop.
• Experience recruiting and managing large volunteer teams.
• Knowledge of the local community and charity sector.

We're Looking for Someone Who:

• Is passionate about supporting the hospice's mission and values through retail success.
• Lives our values: I Own, I Care, I Learn, I Improve.
• Leads by example and enjoys being visible on the shop floor.
• Is creative, energetic and customer-focused.
• Balances commercial performance with excellent volunteer and customer experiences.
• Is organised, resilient and adaptable.
• Enjoys building community connections and representing the Hospice locally.
• Works collaboratively with colleagues across retail, e-commerce and support functions.

To apply, please complete our online application form. For a full job description or an informal discussion about the role, contact [email protected] or call 01622 792200 ext. 254.

Compassion in World Farming International is a global movement transforming the future of food and farming. Lead our UK and international legacy marketing programme and help inspire supporters to leave a lasting gift for farm animals, people and the planet.

Senior Legacy Marketing Manager (UK and International)

Role type: Full time; Permanent

Location: Godalming, Surrey - HQ. Hybrid working pattern 2x days per week in the office: Tuesdays & Thursdays. The office is located close to Godalming station, with direct trains from/to London Waterloo in approximately 45 minutes. 

Salary: £45,000 to £50,000 per annum (depending upon skills and experience)   

About the role 

As our Senior Legacy Marketing Manager (UK and International), you’ll lead the strategic development and delivery of Compassion in World Farming’s legacy marketing programme across the UK and internationally. This is a vital role within our Global Fundraising team, helping to shape a sector leading legacy strategy that inspires supporters to leave a lasting gift for farm animals and the planet. 

As part of this exciting role, you’ll be responsible for: 

• Legacy strategy and coordination – Leading the development of Compassion’s UK and international legacy marketing strategy, reporting on KPIs and identifying opportunities to strengthen engagement and investment.
• UK legacy marketing delivery – Overseeing and delivering legacy communications across direct mail, email, social media, website content, events, supporter engagement and promotional campaigns.
• International legacy delivery – Supporting fundraising teams in France, Italy, the Netherlands, Spain, the USA and Poland to deliver locally relevant legacy campaigns, content, training and enquiry handling.
• Supporter care – Responding sensitively and efficiently to legacy enquiries and helping colleagues feel confident talking to supporters about gifts in wills.

About you

To succeed as our Senior Legacy Marketing Manager (UK and International), you’ll be a confident and strategic legacy marketing professional with a strong track record of delivering impactful campaigns that inspire supporters to leave a very special gift. You’ll bring a deep understanding of legacy fundraising, ideally gained within the charity or NGO sector, and feel comfortable working across both UK and international markets. 

You’ll be highly organised, proactive and detail-oriented, with the ability to craft compelling messages for direct response and manage multi-channel campaigns. 

Skills and experience you’ll need to bring as part of this role: 

• Track record and knowledge of legacy marketing and legacy strategy, ideally as a practitioner.
• Strong understanding of direct marketing, digital marketing or supporter fundraising, with excellent copywriting and creative skills.
• Proven strategic planning skills, with the ability to manage budgets, suppliers, data and reporting.
• Experience of working collaboratively with international teams across multiple countries and time zones.
• Ability to engage supporters with sensitivity, care and confidence, including through legacy events and enquiry handling.
• Proficiency in relevant fundraising or database systems, ideally Salesforce CRM.
• A demonstrable interest in farm animal welfare issues and Compassion’s mission.

If you don’t meet every requirement but believe you could thrive in this role, we encourage you to apply.

Why join us

This is a rare opportunity to lead a global legacy marketing programme that directly supports a mission to end factory farming. 

We offer a supportive, flexible workplace with a strong focus on wellbeing and development, including: 

• 25 days annual leave + bank holidays 
• Health Cash Back Plan and 24/7 GP access 
• Employee Assistance Programme and MHFA support 
• Premium Calm App subscription 
• Electric car scheme available
• Defined contribution pension scheme 
• Enhanced discretionary sick pay 
• Hybrid working model (role and location dependent) 
• Free onsite parking and office next to mainline station 
• Cycle Benefit scheme and other savings options 
• Ongoing learning and development opportunities 

How to apply and key dates

If you’re ready to make a global impact, we’d love to hear from you. Please submit your CV and a cover letter outlining how you meet the Person Specification. To support a fair and unbiased recruitment process, we kindly ask that you do not include a photo in your CV. 

Please note that we may begin interviews on a rolling basis, so early applications are encouraged. 

Closing date: Friday 14 August 2026

1st Stage (Teams) Interview: Week commencing 17 August 2026

2nd Stage (Face to Face at HQ) Interview, with task: Week commencing 24 August

“Join us in building a more compassionate future for animals, people, and the planet.”

As part of Stage 1 interviews, shortlisted candidates may, for some roles, receive pre‑shared, values‑based interview questions to support a positive candidate experience. If you require any adjustments during the recruitment process, please let us know, we’re always happy to support candidates.

About Compassion

Compassion in World Farming International is a leading global organisation working to end factory farming. Founded in 1967 by British farmer Peter Roberts, we’ve spent over 50 years driving change, successfully campaigning to ban cruel practices such as barren battery cages, veal crates, and sow stalls across the UK and Europe.

Our work combines advocacy, campaigning, and collaboration with policymakers and businesses to promote animal welfare and sustainable food systems. We envision a future where animals are treated with compassion, and farming supports both people and the planet. To learn more about our mission, culture, and opportunities, please explore our Candidate Pack, and Careers Page on our website. 

To comply with legal requirements in the UK and internationally, all applicants must be able to demonstrate their right to work in the country where the role is based.    

Compassion in World Farming is absolutely committed to providing equal opportunities for everyone regardless of their background.  We value diversity and live experience and acknowledge the underrepresentation of people from certain backgrounds, both within our organisation and across the sector.  We welcome applications from underrepresented groups, whether these be of ethnicity, gender, identity, religion, physical ability, sexual orientation or other. 

Senior Social Media Manager 

Contract type: Fixed term for five months | 35 hours per week 

Location: London, UK
UK hybrid working – a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person. 

Salary: £52,468 per year with excellent benefits 

*We offer competitive, market-aligned salaries based on the grade and scope of each role. Roles are offered at the advertised starting salary, with any exceptions considered only in exceptional circumstances. 

Change starts with water. Change starts with you. 

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future. 

About WaterAid 

We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen. 

About the team 

This post sits within the Digital Content and Experience team, which manages our organic and owned online platforms and content, and delivers unique digital experiences designed to increase brand awareness, engagement and income via a variety of channels.

About the role 

As our Senior Social Media Manager, you will champion the creation and production of highly engaging and strategic social-first content, working closely with the Social Media Manager, Digital Strategic Projects Lead and Creative Content Team to drive sustainable change. 

In this role, you will: 

• Continually optimise social media and creator strategies drawing on data and insights to deliver effective platform and audience lead activity delivering on WaterAid’s broader business and campaign goals. 

• Plan and produce creative and targeted digital communications based on an excellent understanding of our external audiences. 

• Act as strategic advisor, steering and signing off on social-first content for priority projects, ensuring projects are launched on time and within budget. 

• Mentor the Social Media Manager, acting as a sounding board on creative and strategic decisions and offering guidance on complex or high-profile work. 

• Champion WaterAid’s commitment to equity, inclusion and safeguarding. 

Requirements

To be successful, you will need: 

• Experience in digital strategic development and execution of social media channels and content 

• Ability to manage stakeholder relationships, influence effectively at all levels and work collaboratively as part of a matrix structure 

• Extensive editorial skills, including commissioning, creating and publishing innovative digital content, and making sound judgements (regarding video, copy, imagery and user interaction) 

• Ability to understand and translate data and analytics into actionable insights and successful digital strategies 

Although not essential, we’d prefer you to have: 

• A solid understanding of AI SEO techniques, user experience, testing and conversion optimisation 

• Significant experience of working with content management systems 

• Experience of international development issues and/or working in the voluntary sector. 

Closing date: Applications close 12:00 PM UK time on Friday 7 August. Interviews are expected to take place on 18 and 19 August. 

How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter

Can I use Artificial Intelligence (AI) technology in my application? 

At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well. 

Pre‑employment screening 

To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.

Benefits

• 36 days’ holiday (including 8 Bank Holidays) 
• Option to buy an extra 5 days’ annual leave 
• Employer pension contribution up to 10 % 
• Flexible and hybrid working arrangements 
• Season ticket loan 
• Free annual eye tests 
• ‘Give as you Earn’ charitable giving scheme 
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity) 
• Sabbaticals 
• One paid volunteer day each year 

As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break. 

These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances. 

Our People Promise 

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values. 

Equal Opportunities 

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation. 

Safeguarding 

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks). 

Together, we’ll change the world through water.

Join us and be part of the change!

Job role:

The Digital Engagement Lead will play a pivotal role in shaping how people discover, experience and connect with Ronald McDonald House UK.

Working closely with the Head of Brand, Communications and Digital Engagement, you'll lead the development and delivery of an audience-led digital engagement strategy that helps us reach more people, build stronger relationships and create meaningful opportunities for support. You'll bring together social media, email, website content and user experience, paid social media and analytics into a clear, joined-up approach that delivers measurable results.

This is a role for someone who can see the bigger picture whilst remaining close enough to the detail to make things happen. You'll lead and develop a talented digital team, set clear direction and priorities, and create an environment where people feel supported to do their best work. At the same time, you'll work across the organisation to build understanding, confidence and enthusiasm around digital engagement, helping colleagues see how it can support their goals and strengthen our impact.

You'll also play an important role in strengthening the foundations that underpin our digital performance, from supporter journeys and content strategy to analytics, testing and optimisation. Through thoughtful leadership, strong collaboration and a focus on continuous improvement, you'll help ensure our digital channels work harder for the charity and ultimately help us support more families when they need us most.

Key Responsibilities:

Operational leadership and team development

• Provide clear leadership across the Digital Engagement function.
• Line manage the Digital Marketing Manager, Social Media Officer and Website Content & UX Officer.
• Set clear objectives, coach through regular one-to-ones and support professional development.
• Build a collaborative, high trust culture that values inclusion, curiosity and accountability.
• Ensure the team has clear backlogs, roadmaps and ways of working that keep delivery smooth and focused.

Digital strategic approach and planning

• Shape and deliver an integrated, audience-led digital engagement strategy.
• Define the strategic role of each channel for priority audiences, with objectives, KPIs and success metrics.
• Set channel-specific plans across paid social, organic social, content creators engagement, email, paid search and website content/UX.
• Lead annual and quarterly planning, translating organisational goals into clear digital roadmaps with budgets, testing agendas and resourcing.
• Monitor sector, platform and audience trends, advising on where to pivot, invest or pause.
• Guide the Digital Engagement team to deliver effective programmes with clear targeting, creative variants and measurable outcomes.

Digital Marketing ownership

• Oversee a balanced mix of paid, organic and earned activity, ensuring they work together to drive reach, community and conversion.
• Set standards for community management, social listening, risk protocols and out of hours response where required.
• Define our approach to engaging content creators.
• Strengthen the organisation’s approach to paid social, building capability, confidence and performance.
• Set the strategic approach for paid social campaigns, with a clear pathway towards delivering a high‑quality, scalable campaign in Q4.
• Oversee paid search and Google Ad Grant activity, ensuring compliance, relevance and strong conversion tracking.

Email and supporter journeys

• Oversee performance and growth across paid and owned channels.
• Lead the development of a clear email strategy, starting with strong foundations for best‑practice journeys
• Oversee the design and implementation of core email journeys
• Ensure email activity is insight‑led, tested and aligned with wider supporter journeys across channels
• Maintain a practical test plan covering audiences, messaging, creative and landing experiences.

Website content and user experience

• Lead the long term development of the charity’s website.
• Set the content and UX strategy with audience needs at the centre, ensuring information is findable, inclusive and persuasive.
• Oversee page governance, templates and information architecture to support both storytelling and conversion.
• Prioritise UX improvements using evidence from analytics, user feedback and best practice.
• Ensure the site reflects our brand voice and values, with accessible content and clear journeys.

Innovation, creative approach, testing and optimisation

• Embed a culture of smart experimentation and continuous improvement.
• Champion creative exploration across formats, storytelling and interaction design, while setting clear hypotheses and guardrails.
• Maintain a cross-channel testing backlog, with transparent prioritisation, timelines and owners.
• Ensure rigorous measurement: define success criteria, document results, share learning and scale winning variants.
• Encourage responsible adoption of new features and tools where they solve real audience problems.

Data, tracking and reporting

• Ensure decisions are grounded in accurate data and meaningful insight.
• Set the strategic direction for digital analytics and performance measurement.
• Oversee GA4 tracking, analytics and reporting frameworks across channels and key journeys, working with external agencies or specialists to establish robust reporting foundations
• Commission accessible dashboards and provide narrative context so stakeholders understand performance and next actions.
• Promote outcome-focused reporting that complements top of funnel/brand metrics.

Stakeholder and partner collaboration (internal and external, including suppliers)

• Lead strong, respectful collaboration that gets the best from people and partners.
• Partner with fundraising, family services, brand, and data & insight teams to shape clear briefs and deliver impactful digital work.
• Manage agencies, creators, platform reps and technical suppliers: set scopes, deliverables, timelines and KPIs, and review performance against objectives.
• Ensure all external output meets brand, accessibility, safeguarding and data protection standards.
• Build constructive relationships with senior stakeholders, presenting insights and recommendations with clarity.

Budget and resource accountability

• Hold responsibility for digital engagement budgets and resourcing.
• Oversee budget planning, forecasting and in‑flight reallocation to maximise value.
• Track spend, approve invoices and maintain strong financial governance.
• Assess capacity and recommend when to use external support, with clear cost–benefit rationale.

Person Specification:

Knowledge and Experience:

• Significant experience leading audience-led digital channels across paid, organic social, email and web within a charity.
• Demonstrable experience of leading digital engagement change projects
• Proven track record developing channel-specific strategies and roadmaps that drive growth, engagement and conversion.
• Experience setting digital strategy and direction while remaining close to delivery
• Experience leading and line managing digital teams through change and nurturing inclusive, high-performing cultures.
• Strong understanding of analytics, tracking and outcome-focused reporting (e.g. GA4, tagging, data governance).
• Experience commissioning and managing agencies, creators and technical suppliers.
• Comprehensive understanding of accessibility, safeguarding and ethical digital practice.
• Desirable: experience with influencer governance, CRM-integrated journeys, or major website and IA projects.

Skills and Abilities:

• Credible, collaborative leader who can inspire confidence and momentum during change.
• Strategic thinker who can translate long‑term ambition and distil insight into clear plans and practical delivery.
• Skilled communicator who simplifies complexity and brings colleagues and partners with them.
• Confident decision‑maker, comfortable balancing creativity with risk and feasibility.
• Strong analytical skills with a disciplined test-and-learn mindset.
• Inclusive leader who sets high standards while keeping momentum and morale strong.
• Comfortable presenting to senior stakeholders and translating data into action.
• Creative problem solver who spots opportunities and moves at pace with care.
• Calm and resilient under pressure