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CRM Business Analyst
Permanent. Full Time. Hybrid working (minimum of 2 days per week in the office)
Location: This role can be based in any of our UK offices - Cardiff, Edinburgh, London, Warrington
Salary: £41,783 per year for Cardiff, Edinburgh, Warrington. £46,666 per year for London (including London allowance)
About us
Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.
We’re committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don’t have to be Christian to work here – we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we’re open to part-time and flexible working. We also offer hybrid working for our office-based colleagues.
About the role
Reporting in to the Supporter Data Manager, the CRM Business Analyst will drive continuous improvement of the CRM solution through business analysis and automated testing, working collaboratively with the Supporter Data Manager and CRM Technical Lead to optimise efficiency and functionality.
The post-holder will engage with stakeholders and deliver strategic insights into As-Is and To-Be process models, data structures, and interdependencies, translating findings into concise agile requirements that enhance operational effectiveness.
Some of the main responsibilities of the CRM Business Analyst include:
- Proactively identify opportunities to optimise CRM system and articulate proposed solutions to the Supporter Data Manager and wide business users.
- Implement best-practice Business Analysis processes, tools, and methodologies to strengthen capability and drive meaningful change.
- Act as a mentor empowering and upskilling team members, embedding best practice business analysis and fostering a culture of innovation and continuous learning.
- Critically evaluate risks through the requirements gathering process, collaborating with teams to develop effective solutions that ensure project success.
- Ensure the accurate translation of business requirements into actionable specifications, prioritising high-impact initiatives that enhance operational efficiency. • Provide key input and support for the continuous improvement of the Agile development process (SCRUM) by actively engaging in all ceremonies.
- Identify opportunities for how Dynamics365 can enable and improve business processes, ensuring technology solutions align with strategic objectives.
- Ensure Jira tickets are regularly updated to reflect accurate project progress.
- Extract and analyse data from multiple sources, applying SQL and other analytical techniques to inform decision-making. Build, configure, and execute automated test scripts to optimise performance and mitigate risks.
- Analyse and develop reporting requirements, providing key insights that strengthen the organisation’s business intelligence architecture.
About you
Who we are looking for:
Essential:
- Significant experience or professional qualification in Business Analysis.
- Demonstrable experience as a Business Analyst covering Agile requirements gathering and specification, data modelling and mapping, process re-engineering, and reporting.
- Developed communication skills, both verbal and written.
- Comfortable working with different stakeholder groups.
- Experience of applying industry standard process mapping techniques (e.g. BPMN, UML) to support process re-engineering.
- Experience of configuring and supporting the development of Dynamics365 CRM solutions.
- Experience of using automated testing tools such as EasyRepro.
- Creating end-user acceptance testing scripts, supporting the UAT process. Using SQL to extract data required to undertake analysis and investigation activities.
- Highly developed knowledge of Dynamics365 entity architecture.
- Applying different risk management techniques.
- Highly developed working knowledge of Jira.
- Excellent working knowledge of Microsoft Visio or other process mapping tools.
Desirable:
- Professional qualification in testing and experience of applying different test frameworks.
- Experience of Azure specific application development.
- Experience of writing technical documentation.
- Configuring and managing SharePoint sites.
Further information
At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.
We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams.
We have a strong Christian ethos and we encourage applications from all faiths. Applicants will be expected to demonstrate an understanding of and sympathy with Christian Aid’s faith identity.
All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information as part of the referencing process from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.
This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
CALM (Campaign Against Living Miserably) is a growing organisation on a mission to save lives. We have just launched an ambitious five-year strategy, alongside a bespoke Behaviour Change/Engagement Framework and a new Measurement System designed to help us understand and demonstrate the impact we are having. Data is at the heart of how we will get there.
The Opportunity
This is a newly created, senior contract role at an exciting inflection point for CALM. We are building the analytics foundations that will underpin our long-term growth and impact.
You will help us embed our new Behaviour Change Framework and Measurement System into practice. And also help strengthen the organisation’s analytics maturity, ensuring our Azure data warehouse and Power BI reporting capabilities are fully utilised and embedded into decision-making.
This is a senior role, but it is also highly hands-on. We are a small organisation and are looking for someone who is equally comfortable shaping strategy, building frameworks, improving infrastructure, and directly delivering analytical work.
Key Responsibilities
Embedding Our Behaviour Change Framework & Measurement System
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Help us put our newly launched Behaviour Change Framework and Measurement System into practice across the organisation
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Support the setting of baselines and targets for our five-year OKRs, and define the year-to-year milestones that will track our progress
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Audit the data we already hold, identify the gaps, and develop new data collection methods where needed
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Design how we report, review, and evaluate against the framework
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Create practical guidelines and clear rules for using the framework and associated survey questions
Building Our Analytics Infrastructure
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Take ownership of our Microsoft Azure Data Warehouse and Power BI environment, and drive meaningful adoption across the organisation
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Build and mature our data pipelines so that all key data sits in one place and is reliable, consistent, and usable
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Oversee the development of scalable data models, reporting structures and analytics processes that provide clear actions
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Deliver high-quality, actionable dashboards, KPIs, and reporting frameworks that support decision-making at every level
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Work with external data engineering consultancies where appropriate to accelerate delivery
Setting Us Up for Long-Term Success
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Establish the data and analytics foundations that will support CALM's growth and scale
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Create sustainable processes, documentation and ways of working that ensure capability and knowledge remain embedded beyond the life of the role
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Develop a practical forward-looking plan for data and analytics at CALM
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Champion data literacy across the organisation, building confidence and capability in the teams around you
Leading & Collaborating
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Lead and manage our Data Analyst, who will report directly into this role.
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Work closely and collaboratively with our Senior Insight Manager to ensure strong alignment between our Insight and Analytics functions
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Engage confidently with senior stakeholders including the CEO, COO and Senior Leadership
Experience
Essential
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Proven experience in a senior data or analytics role, with hands-on delivery experience
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Good understanding of data warehousing, data modelling and analytics best practices
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Strong technical skills across data modelling, SQL, Power BI and modern data platforms
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Experience working with cloud-based data platforms (ideally Microsoft Azure)
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Practical experience building and maturing analytics capabilities in a growing organisation
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Experience developing reporting frameworks, KPIs and performance measurement approaches
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Knowledge of web analytics tools such as GA4 and CRMs e.g. Salesforce
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Strong written and verbal communication skills
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A highly organised and structured approach, with strong attention to documentation and process design
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A collaborative working style and the ability to build strong relationships across a small, mission-driven team
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Experience managing and mentoring junior analysts
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A hands-on, pragmatic mindset with the ability to prioritise effectively and focus on impact
Desirable
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Previous data engineering experience
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Management of AI/ML workflows and predictive analytics projects
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Experience working within a charity, non-profit, or mission-led organisation
Why work for us?
Reports to: Director of Data and Innovation (Seun Akindele)
Contract: 12month FTC
Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
Salary: per annum
A work environment that values creativity, personal growth and collaboration.
Applications will close on Friday 26th June and are reviewed on a rolling basis; we encourage interested candidates to apply early.
About us:
We're the Campaign Against Living Miserably (CALM) - a suicide prevention charity fighting to reduce the devastating impact of suicide in the UK.
We run a life-saving helpline for anyone affected by suicide or suicidal thoughts, and our website has loads of tools and resources packed with practical advice.
We also run vital campaigns to increase awareness, smash stereotypes, and change the culture around mental health and suicide.
We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.
To help people end their misery, not their lives.

The client requests no contact from agencies or media sales.