Senior marketing officer jobs

Job Title: Senior Marketing Officer

Reporting To: Marketing and Communications Manager

Salary: £31,125 – £39,926

Hours: 37.5 hours per week*

Location: Alder Hey Children’s Charity, Liverpool/Hybrid working

Job Purpose:

To drive the planning and delivery of integrated marketing campaigns for Alder Hey Children’s Charity, supporting fundraising and organisational objectives, reporting to the Marketing and Communications Manager. The role will oversee workflow and priorities, manage marketing officers, and ensure campaigns are delivered to a high standard. The Senior Marketing Officer will also play a key role in shaping marketing strategy, analysing performance and driving continuous improvement across fundraising marketing activity. This is a broad and varied marketing role which requires creativity, communication and project management skills to help the charity plan and execute its marketing and brand campaigns.

Main Duties/Tasks

Strategic Planning, Leadership & Performance: ·

• Work with the Marketing & Communications Manager to shape long-term marketing plans and campaign strategies.
• Provide strategic guidance to ensure campaigns across fundraising teams align with brand, audience insight and organisational priorities.
• Represent the marketing function in cross-departmental planning.
• Develop marketing processes, templates and workflows to improve team efficiency.
• Implement and oversee internal systems for content management, consent, image banks, brand guidelines etc · To continually improve performance of team members encouraging collaboration and sharing feedback and high-performing and positive marketing team culture.
• Lead regular one to ones with team members.
• Ability to provide strategic marketing integration advice for fundraising campaigns
• Identify opportunities to grow audiences, engagement and income through innovative marketing approaches.
• Use market research and data to drive continuous improvement in marketing activity.
• Evaluate and share actionable learnings to optimise future campaigns.

Campaign Delivery, Content & Channels: 

• Collaborate with fundraising teams to plan, create and implement integrated marketing campaigns across multi channels that meet brand and fundraising goals.
• Creative and powerful copywriting skills aligned to the values of the Charity.
• Adapting copy to suit differing audiences and publications, and including digital, DM, print appeals, magazines, brochures, scripts and social media.
• Creation of powerful stewardship content in partnership with fundraising teams
• Collaboration within the marketing team across branded social channels to drive growth and engagement
• Collaborate with the Trust Comms team for campaign and content capture.

Stakeholder Management, Brand & Operations: 

• Manage the production and distribution of marketing materials across external suppliers as required.
• Liaising and networking with a range of internal and external stakeholders including families, donors, our colleagues (including those within the Trust), suppliers (including agencies) and partner organisations. ·
• Upholding of brand positioning to always agreed guidelines.
• Assisting the Marketing & Communications Manager to work within project budgets using appropriate systems and controls.
• Attending and participating in events, team meetings, compulsory training etc.

Other Duties

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line managerOur Values

• Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families.

Our values are:

• Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.
• Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.
• Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.
• Magic: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.

___

*In April 2025, the charity adopted a four-day working week policy, meaning staff previously working

37.5 hours a week are now working 30 hours a week to enable a four-day working week. We are confident that by embracing a more flexible and balanced approach to work, we can continue to create a thriving and fulfilling work environment while driving growth and success for our charity.

Note: This job description is intended to outline the general nature and level of work performed by employees within this role. It is not exhaustive and may be subject to change or modification as required by the needs of Alder Hey Children’s Charity.

Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults.

The post holder may be required to complete an enhanced DBS disclosure check.

Job Closes: Tuesday 5th May, 12pm

Interviews: Thursday 14th May

Legacy & In Memory Senior Marketing Officer

Contract type: Permanent, Full Time, 35 hours per week

Location: London, UK
UK hybrid working – a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.

Salary: £41,325 per annum with excellent benefits

*We offer competitive, market-aligned starting salaries. While most roles are offered at the advertised starting salary, we may adjust this in exceptional cases depending on a candidate’s experience, skills, and potential.

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us as the Legacy & In Memory Senior Marketing Officer, and your energy will help unlock people’s potential and create a fairer future.

About WaterAid

We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and suporters to make change happen.

About the team

The Legacy & In Memory (LIM) Marketing Team is responsible for increasing awareness and consideration for gifts in wills and/or an in memory gift. The team develop and deliver cross- funnel and multi-channel legacy consideration campaigns, supporter journeys and engage staff in the cross promotion of gifts in wills and in memory giving.

Our legacy income is growing, and the activities the LIM Marketing Team delivers is leading to long-term income growth to ensure that future generations around the world can change their lives with clean water.

About the role

As our Legacy & In Memory Senior Marketing Officer you will deliver a range of compelling communications to increase consideration for legacy giving and implement personalised stewardship journeys for our legacy and in memory supporters, as well as delivering engaging thank you events, and work closely with the Legacy & In Memory Marketing Manager to drive sustainable change.

In this role, you will:

• Plan, manage and execute print, email and digital campaigns across the marketing funnel to raise consideration for legacy giving
• Deliver exceptional stewardship, through personal communication journeys, for our Legacy and In Memory supporters
• Manage a legacy and high value supporter event programme
• Operate a rigorous test to learn methodology, regularly monitoring, evaluating and analysing campaigns
• Champion WaterAid’s commitment to equity, inclusion and safeguarding.

Requirements

To be successful, you will need:

• Proven experience in a direct marketing or supporter engagement role
• Proven experience in delivering and/or supporting on events
• Experience of developing and implementing supporter journeys across multiple channels
• A working style that reflects WaterAid’s values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation.

Although not essential, we’d prefer you to have:

• A recognised direct marketing qualification
• Experience of legacy or in memory fundraising
• Experience of working in the voluntary/ fundraising sector

Closing date: Applications close 12:00 PM UK time on Monday 11 May. Interviews are expected to take place week commencing 18 May.

How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter

Can I use Artificial Intelligence (AI) technology in my application?

At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre‑employment screening

To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.

Benefits

• 36 days’ holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days’ annual leave
• Employer pension contribution up to 10 %
• Flexible and hybrid working arrangements
• Season ticket loan
• Free annual eye tests
• ‘Give as you Earn’ charitable giving scheme
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
• Sabbaticals
• One paid volunteer day each year

As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.

These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.

Our People Promise

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal Opportunities

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.

Safeguarding

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).

Together, we’ll change the world through water.

Join us and be part of the change!

This is a genuinely exciting time to join our growing team and make a real difference to people affected by gyanecological cancers.

As our Senior Digital Marketing Officer you will be responsible for boosting our income through online engagement, marketing and stewardship. The role includes responsibility for delivering paid advertising across various platforms (currently META, PPC, Reddit and TikTok) driving income through direct gifts, challenge event participation and other income generation activities.

Writing, designing and delivering our supporter emails, and overall supporter journeys, is also a key component of the role, boosting digital engagement with a view to driving additional income over time.

When it comes to this work, you'll be our lead for this area internally but you'll also have the support of our digital agency, who we maintain a close working relationship with, the wider fundraising team and the organisation as a whole. You will also benefit from several years of testing, insight gathering and proven results to build upon.

No formal qualifications are needed and charity sector experience is not a requirement. We encourage everyone with the appropriate skills, experience and potential to apply.