Senior marketing officer jobs

The Marketing Officer/Senior Marketing Officer (Acquisition) at CBM UK is an important role in making our life-changing work possible. Advertised at Officer or Senior Officer level (subject to experience), the role delivers direct and digital marketing communications to grow awareness, and recruit and engage with new long-term CBM supporters, through creative and impactful fundraising communications.

Key responsibilities:

The position holder is responsible for developing and delivering fundraising campaigns that will engage with CBM target individual audiences; supporting the development of the annual public fundraising plan; building supporter journeys and testing new channels and messages.

Working closely with the Head of Marketing and across the Fundraising & Communications team to plan, coordinate and deliver donor acquisition appeals to recruit new individual supporters, using a variety of direct and digital marketing channels.

Regular giving (mostly monthly Direct Debits) are a large part of CBMs donor acquisition activity, and as such, part of this acquisition role is the planning and co-ordination of regular giving conversion, recruitment, retention, and upgrade campaigns.

Donor Acquisition (30%)

1. Working alongside the Head of Marketing and external agencies to plan and deliver a supporter recruitment programme, using channels that may include, but not limited to, inserts, press adverts, and door drops. email, paid social media adverts, Pay Per Click Googe adverts, and lead generation activities.
2. Optimise the performance (traffic and income) of website fundraising pages, including appeal landing pages and donation platforms. Ensuring pages on the CBM website are engaging to existing and new audiences and utilising Search Engine Optimisation tools.
3. Plan and coordinate an off-line and online welcome journey for new supporters to CBM, that will encourage ongoing engagement and long-term support.
4. Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, writers, designers, print suppliers and mailing houses. Source new agencies and suppliers as appropriate.

Regular Giving (20%)

1. As part of the regular giving retention plan, deliver inspiring direct and digital marketing communications and updates to monthly supporters about CBMs work and the people their gifts are supporting. This can involve creating briefs, working alongside freelance copywriters and designers, and managing print and fulfilment suppliers.
2. Working alongside our inhouse Supporter Relations team and external telephone fundraising agencies to co-ordinate regular giving conversion, upgrade and retention campaigns over the telephone.
3. Deliver, test and refine a welcome and ongoing donor journey for regular giving supporters, across digital, post and phone channels, to update and thank supporters.

Legacy and In-Memoriam Giving (20%)

1. Work alongside the Head of Marketing and Senior Supporter Relations Officer to develop marketing plans for legacy and in-memoriam giving.
2. Responsible for legacy and in-memoriam giving direct mail and email appeals, and work alongside the Communications Team to ensure the legacy and in-memoriam giving website pages inspire new and existing supporters to support CBM in these ways.

New product testing (20%)

a.  Test and develop new fundraising ideas, channels and messages to engage with and raise funds from new and existing audiences.

b.  Maintain an awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.

Planning and reporting (10%)

1. Analysis and reporting of appeals and projects, providing learnings that will enable informed decision making around future activity.
2. Develop a good knowledge of the CRM system (Salesforce) and ensure appropriate recording and reporting of direct marketing activity.

Other

1. Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
2. Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
3. Work with other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working.
4. Help develop a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK.
5. Occasional out of normal office working hours. Occasional travel in the UK and possibility of travel internationally.

For full details, please download the recruitment pack.

Senior Marketing Officer – Retention & Engagement

Contract type: Permanent | Full Time

Location: London, UK

UK hybrid working – a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.

Salary: £41,325 per year with excellent benefits

We offer competitive, market-aligned starting salaries. While most roles are offered at the advertised starting salary, we may adjust this in exceptional cases depending on a candidate’s experience, skills, and potential.

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.

About WaterAid

We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.

About the team

Our Supporter Marketing team is a dynamic group of creative and data-driven marketers responsible for a broad spectrum of activity—from brand and digital marketing to retention and engagement stewardship. The Retention & Engagement side focuses on cultivating long-term relationships with over 700,000 existing supporters, managing a substantial £34 million income stream.

About the role

As our Senior Marketing Officer, you will play a vital role working across our full portfolio of activity to build brand love and loyalty. You will provide expert project management to ensure high-quality delivery, moving flexibly between stewardship initiatives and income-driving campaigns.

In this role, you will:

• End-to-End Campaign Delivery: Directly oversee the management and delivery of key appeals and stewardship communications, including Direct Mail, email marketing, and telemarketing.
• Operational Excellence: Work closely with Supporter Operations and Performance teams to ensure accurate campaign coding, data processes, and effective fulfilment.
• Performance Monitoring & Evaluation: Set up effective results monitoring to ensure data is utilised to maximise income and engagement.
• Innovation & Support: Adopt an innovative 'test to learn' methodology and provide proactive project support across both stewardship and income portfolios to meet evolving team priorities.
• Champion WaterAid’s commitment to equity, inclusion, and safeguarding

To be successful, you will need:

• Direct Marketing Expertise: A successful track record in planning and executing multi-channel supporter campaigns (specifically Direct Mail, Email, and Telemarketing).
• Project & Agency Management: Strong organisational skills with experience in managing complex projects and coordinating creative and print/fulfilment partners.
• Data-Driven Mindset: Experience in monitoring and evaluating campaign performance against KPIs to provide actionable recommendations.
• Collaborative & Flexible Approach: Exceptional ability to collaborate and move flexibly between different portfolios and team structures.
• Supporter-First Mindset: A good understanding of marketing principles and the importance of planning supporter journeys to foster loyalty.

Closing date: Applications close at 12:00 PM UK time on Friday, 15th May. Interviews may be scheduled on a rolling basis, and the role may close earlier if a suitable candidate is found.

How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter

Can I use Artificial Intelligence (AI) technology in my application? At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre‑employment screening: To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.

Benefits

• 36 days’ holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days’ annual leave
• Employer pension contribution up to 10 %
• Flexible and hybrid working arrangements
• Season ticket loan
• Free annual eye tests
• ‘Give as you Earn’ charitable giving scheme
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
• Sabbaticals
• One paid volunteer day each year

As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.

These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.

Our Global Commitment

Our People Promise

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal Opportunities

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.

Safeguarding

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).

Together, we’ll change the world through water.

Join us and be part of the change!

Senior Marketing and Communications Officer

Redditch – Hybrid

Full-Time (Permanent)

£35,000 – £37,500 per annum (dependent on experience)

Location: Hybrid (minimum one day per week in our office in Redditch, Worcestershire); Some additional travel across UK required occasionally.

Employment Type: Full-Time (35 hours per week); Job shares, and compressed hours will be considered; Occasional evening and weekend work required (approx. four times per year).

About the Employer

Cavell is the charity that transforms the lives of nursing and midwifery professionals facing crisis and tough times. The need for Cavell has never been greater, and the charity is at its most critical point in its 108-year history as the demand for support is at an all-time high. Our new 3-year strategy will see the charity evolve beyond grant making and emotional support to a bold yet apolitical advocate which amplifies the voices and lived experiences of nursing and midwifery professionals.

The Role

Cavell is looking for a creative, proactive and data-driven individual to join us as a Senior Marketing and Communications Officer (known internally as Senior Marketing, Comms and Digital Content Officer). This role will lead the creation of engaging digital content, including high-quality video, while supporting the delivery of effective digital marketing campaigns that raise awareness of our work and strengthen engagement with nursing and midwifery professionals, supporters and partners.

Working closely with the Marketing and Communications Manager and wider team, the successful candidate will help deliver integrated digital campaigns, optimise email marketing journeys and use analytics to continually improve performance across our digital channels. The role combines hands-on content production with a performance-focused approach to digital marketing, ensuring activity is insight-led and delivers measurable impact.

The Ideal Candidate

We’re looking for someone who:

• Has strong videography and video editing skills and experience creating digital-first content.
• Has experience delivering digital marketing campaigns and improving performance through data and insight.
• Is confident analysing digital analytics and translating data into practical recommendations.
• Has experience managing and optimising email marketing journeys and audience segmentation.
• Has strong copywriting and storytelling skills for digital platforms.
• Has excellent communication and collaboration skills.
• Is highly organised with the ability to manage multiple projects and deadlines.
• Has experience of optimising a CRM database to effectively capture and manage data.
• Has strong attention to detail and maintains high editorial and brand standards.
• Has an understanding or empathy for the pressures facing nursing and midwifery professionals.

Our ideal candidate will also:

• Have experience capturing content at events and working with ambassadors or beneficiaries (desirable).
• Have experience working within the charity or healthcare sector (desirable).

Benefits:

• A flexible, supportive working culture.
• 30 days of annual leave (including bank holidays).
• Up to an 8% employer pension contribution.
• Access to an employer assistance program.
• Enhanced sick pay (after probation).
• Enhanced family leave policies.

Application Process:

• Please click on the 'Apply' button to download the full job pack and upload your CV and a Cover Letter by 10:30am on Thursday, 14th May.
• Screening interviews will take place during w/c 18th May, and final stage interviews will take place on 27th and 28th May.

Legacy & In Memory Senior Marketing Officer

Contract type: Permanent, Full Time, 35 hours per week

Location: London, UK
UK hybrid working – a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.

Salary: £41,325 per annum with excellent benefits

*We offer competitive, market-aligned starting salaries. While most roles are offered at the advertised starting salary, we may adjust this in exceptional cases depending on a candidate’s experience, skills, and potential.

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us as the Legacy & In Memory Senior Marketing Officer, and your energy will help unlock people’s potential and create a fairer future.

About WaterAid

We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and suporters to make change happen.

About the team

The Legacy & In Memory (LIM) Marketing Team is responsible for increasing awareness and consideration for gifts in wills and/or an in memory gift. The team develop and deliver cross- funnel and multi-channel legacy consideration campaigns, supporter journeys and engage staff in the cross promotion of gifts in wills and in memory giving.

Our legacy income is growing, and the activities the LIM Marketing Team delivers is leading to long-term income growth to ensure that future generations around the world can change their lives with clean water.

About the role

As our Legacy & In Memory Senior Marketing Officer you will deliver a range of compelling communications to increase consideration for legacy giving and implement personalised stewardship journeys for our legacy and in memory supporters, as well as delivering engaging thank you events, and work closely with the Legacy & In Memory Marketing Manager to drive sustainable change.

In this role, you will:

• Plan, manage and execute print, email and digital campaigns across the marketing funnel to raise consideration for legacy giving
• Deliver exceptional stewardship, through personal communication journeys, for our Legacy and In Memory supporters
• Manage a legacy and high value supporter event programme
• Operate a rigorous test to learn methodology, regularly monitoring, evaluating and analysing campaigns
• Champion WaterAid’s commitment to equity, inclusion and safeguarding.

Requirements

To be successful, you will need:

• Proven experience in a direct marketing or supporter engagement role
• Proven experience in delivering and/or supporting on events
• Experience of developing and implementing supporter journeys across multiple channels
• A working style that reflects WaterAid’s values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation.

Although not essential, we’d prefer you to have:

• A recognised direct marketing qualification
• Experience of legacy or in memory fundraising
• Experience of working in the voluntary/ fundraising sector

Closing date: Applications close 12:00 PM UK time on Monday 11 May. Interviews are expected to take place week commencing 18 May.

How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter

Can I use Artificial Intelligence (AI) technology in my application?

At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre‑employment screening

To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.

Benefits

• 36 days’ holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days’ annual leave
• Employer pension contribution up to 10 %
• Flexible and hybrid working arrangements
• Season ticket loan
• Free annual eye tests
• ‘Give as you Earn’ charitable giving scheme
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
• Sabbaticals
• One paid volunteer day each year

As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.

These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.

Our People Promise

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.

Equal Opportunities

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.

Safeguarding

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).

Together, we’ll change the world through water.

Join us and be part of the change!