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Senior Marketing Performance Officer
This role plays an important part in shaping how ARUK invests in marketing. By bringing together marketing campaign performance, audience insight and financial data, the role helps the organisation understand what is driving engagement, income and long-term supporter growth — and where future marketing investment should be focused. This role is ideal for someone who enjoys using data and insight to answer the question: “What’s working in our marketing — and how can we do more of it?”
The wider Marketing Planning team is responsible for ensuring ARUK’s marketing activity is insight-led, strategically aligned and focused on delivering the greatest impact. This role is a key part of that function, helping ensure decisions are guided by evidence and performance insight.
The Senior Marketing Performance Officer will help establish a clear and consistent view of marketing performance across the organisation, translating audience insight, campaign results and marketing data into actionable recommendations that shape future strategy.
The role will help build ARUK’s create a clear and consistent view of marketing performance across ARUK, enabling teams to understand what is driving audience engagement, income growth and long-term supporter value.
This is a real opportunity to help build ARUK’s marketing effectiveness capability from the ground up. The successful candidate will work closely with senior marketing leaders and gain exposure to strategic decision-making across marketing, fundraising and digital teams.
Key Responsibilities:
Marketing Effectiveness & Performance Measurement
· Develop a clear view of marketing performance across channels and campaigns
· Maintain the organisation’s marketing ‘single source of truth’ performance dashboard
· Identify opportunities to improve ROI and marketing effectiveness
Audience Insight & Learning
· Working with the Senior Marketing Planning Manager, translate audience behaviour marketing insight into recommendations for marketing strategy
· Support campaign teams with message testing and audience understanding
· Maintain key audience insight resources such as YouGov crunch and manage use across the organisation
· Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.
Data and Decision Support
· Work with product, CRM, Data and Finance teams to ensure accurate marketing reporting
· Identify gaps in insight or measurement and recommend future approaches
· Help teams embed a test-and-learn culture
Stakeholder Engagement & Upskilling
· Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.
· Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.
· Champion a test-and-learn culture across the organisation.
· What Success Looks Like Teams understand what is driving marketing performance
· Campaign planning is informed by robust insight
· Marketing investment decisions are based on clear evidence
· ARUK has a consistent view of marketing performance across the organisation
· Help Strategic Marketing establish marketing effectiveness as a core capability within ARUK.
Knowledge, skills and experience needed:
· Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).
· Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.
· Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.
· Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.
· Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
· Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.
· Highly analytical, with strong critical thinking and problem-solving skills
· Able to communicate complex information simply and compellingly.
· Curious, evidence-led mindset — always seeking to understand “what’s working and why”. ·
· Comfortable challenging constructively and influencing decision-making.
· High attention to detail and accuracy.
· Ability to plan and manage multiple insight or analysis workstreams simultaneously.
· Collaborative and proactive — able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams
Additional Information:
Ways of working:
As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Salary: Circa £36,000 per annum, plus benefits.
Please download the Vacancy Pack on our website for more information.
The closing date for applications is the 19th April 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.
How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.
About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
The client requests no contact from agencies or media sales.
Position: Legacy Marketing Officer (Senior)
Type: Full-time (35 hours per week)
Contract: Permanent
Location: Office-based in London with flexible, hybrid working
Salary: Starting from £35,109 per annum (inclusive of recruitment and retention allowance of £2,065). Total salary increasing to £37,174 after 12 months service and satisfactory performance.
Create a future free from MS and inspire others to do the same.
Gifts in wills fund almost half of the MS Society’s work, powering life-changing research, campaigns and services. As our new Legacy Marketing Officer (Senior), you’ll play a leading role in growing this extraordinary form of support and deepening our relationships with the people who make it possible.
If you’re excited by the idea of combining creativity, empathy, and strategic thinking to deliver campaigns that genuinely change lives, this is the role for you.
About us
We’re here for everyone affected by MS. At the MS Society, people with lived experience shape everything we do: our priorities, our campaigning, our research, and the way we support our community.
We’re a friendly, ambitious and collaborative team and we know that our people are our greatest strength. You’ll join a charity that’s moving forward with energy, compassion and purpose.
About the role
As Senior Legacy Marketing Officer, you’ll be at the heart of our gifts in wills programme, helping to grow one of our most vital income streams.
You will:
- Lead inspiring multi-channel legacy marketing campaigns across digital, email, social, print and direct mail
- Create powerful content that helps supporters understand the impact of leaving a gift in their will
- Plan and deliver in-person and virtual legacy events, bringing supporters closer to our work
- Develop strong relationships with supporters, suppliers and internal teams
- Champion best practice in legacy engagement, accessibility and supporter experience
This role is perfect for someone who enjoys taking ownership, being creative, and working collaboratively to make a real difference.
About you
We’re looking for someone who:
- has experience in gifts in wills marketing OR broader fundraising/marketing with transferable skills
- is confident leading projects from idea to delivery
- writes clearly, creatively and with empathy
- builds warm and trusting relationships
- can balance strategic thinking with hands-on delivery
- is motivated by making a real and lasting impact
If you care deeply about meaningful supporter engagement and want to help build a future free from MS, we’d love to hear from you.
Closing date for applications: 9:00am on Monday 13 April 2026
Interested?
PLEASE PRESS THE 'HOW TO APPLY' BUTTON FOR MORE INFORMATION.
Equal Opportunities
We particularly welcome applications from people with disabilities and or from ethnic minority backgrounds.
We’d be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application.
Disability Confident Employer
We’re a Disability Confident Employer and we’re committed to promoting equality and diversity.
You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes.
If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format. Such as for them to be sent to you by email or in a larger word format.
More about our employee benefits:
We have a wide range of employee benefits including (but not limited to):
Encouraging work life balance
- 38 days paid annual leave (including bank holidays), pro-rata for part-time
- More annual leave entitlement, based on length of employment
- Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us)
- Flexible working options
Caring for you and your family
- Generous sick pay entitlement
- More sick pay entitlement, based on length of employment
- Opportunity to buy and sell annual leave in each calendar year
- Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis
- Enhanced leave for new parents
- Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
- Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
- 10 days paid disability leave a year, pro-rata for part-time
- 10 days paid carers’ leave a year, pro-rata for part-time
- Cycle to work scheme
- Death in service scheme
- New family-friendly benefits, including paid leave:
- In the event of miscarriage or still birth
- To support fertility treatments
- For antenatal appointments for both parents
Thinking about your finances
- Enhanced salary sacrifice pension scheme
- Discounted season ticket loan and interest-free emergency loans
- Give as you earn to support other charities of your choice before tax
- New employee portal including lifestyle savings vouchers and personal wellbeing
Enriching your life at work
- Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
- Yearly internal apprenticeship opportunities
- New, modern offices that embrace working together both in-person and remotely
- Various opportunities to influence how we internally operate (including surveys, and focus and committee groups)
- Active and supportive internal employee networking groups for collaboration and peer support
- 2 days paid leave a year for volunteering for MS Society activities during normal working hours (such as fundraising events, or campaigning in the local community)
- 2 days paid leave a year for volunteering with other charities during normal
Safeguarding
We’re committed to safeguarding and promoting the welfare of everyone who uses our services and we come into contact with.
This is regardless of Gender, Race, Disability, Sexual orientation, Religion or belief, Pregnancy, Gender reassignment.
We recognise our particular responsibility to make sure vulnerable adults and children are protected.
We have measures in place to protect everyone we come into contact with from abuse and maltreatment of all kinds.
Your right to work in the UK
You must have the right to work in the UK to work in paid employment with us. You’ll need to share documents showing you’re eligible to work in the UK if we offer you employment.
You can find the UK visas and permits granting you the right to work in the UK on the UK Government website. We currently don’t have a Sponsor Licence agreement with the Home Office and aren’t able to support you with your visa applications.
No agencies please.
To fund world-leading research, share the latest information and campaign for everyone's rights. Together we are a community. Together we can stop MS
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
This is a genuinely exciting time to join our growing team and make a real difference to people affected by gyanecological cancers.
As our Senior Digital Marketing Officer you will be responsible for boosting our income through online engagement, marketing and stewardship. The role includes responsibility for delivering paid advertising across various platforms (currently META, PPC, Reddit and TikTok) driving income through direct gifts, challenge event participation and other income generation activities.
Writing, designing and delivering our supporter emails, and overall supporter journeys, is also a key component of the role, boosting digital engagement with a view to driving additional income over time.
When it comes to this work, you'll be our lead for this area internally but you'll also have the support of our digital agency, who we maintain a close working relationship with, the wider fundraising team and the organisation as a whole. You will also benefit from several years of testing, insight gathering and proven results to build upon.
No formal qualifications are needed and charity sector experience is not a requirement. We encourage everyone with the appropriate skills, experience and potential to apply.
Please submit your CV and answer all application questions to apply.
The client requests no contact from agencies or media sales.

