Senior marketing officer jobs
Want more results?
Add job titles:
How's your job search on our site?
Job Title: Senior Marketing Officer
Reporting To: Marketing and Communications Manager
Salary: £31,125 – £39,926
Hours: 37.5 hours per week*
Location: Alder Hey Children’s Charity, Liverpool/Hybrid working
Job Purpose:
To drive the planning and delivery of integrated marketing campaigns for Alder Hey Children’s Charity, supporting fundraising and organisational objectives, reporting to the Marketing and Communications Manager. The role will oversee workflow and priorities, manage marketing officers, and ensure campaigns are delivered to a high standard. The Senior Marketing Officer will also play a key role in shaping marketing strategy, analysing performance and driving continuous improvement across fundraising marketing activity. This is a broad and varied marketing role which requires creativity, communication and project management skills to help the charity plan and execute its marketing and brand campaigns.
Main Duties/Tasks
Strategic Planning, Leadership & Performance: ·
- Work with the Marketing & Communications Manager to shape long-term marketing plans and campaign strategies.
- Provide strategic guidance to ensure campaigns across fundraising teams align with brand, audience insight and organisational priorities.
- Represent the marketing function in cross-departmental planning.
- Develop marketing processes, templates and workflows to improve team efficiency.
- Implement and oversee internal systems for content management, consent, image banks, brand guidelines etc · To continually improve performance of team members encouraging collaboration and sharing feedback and high-performing and positive marketing team culture.
- Lead regular one to ones with team members.
- Ability to provide strategic marketing integration advice for fundraising campaigns
- Identify opportunities to grow audiences, engagement and income through innovative marketing approaches.
- Use market research and data to drive continuous improvement in marketing activity.
- Evaluate and share actionable learnings to optimise future campaigns.
Campaign Delivery, Content & Channels:
- Collaborate with fundraising teams to plan, create and implement integrated marketing campaigns across multi channels that meet brand and fundraising goals.
- Creative and powerful copywriting skills aligned to the values of the Charity.
- Adapting copy to suit differing audiences and publications, and including digital, DM, print appeals, magazines, brochures, scripts and social media.
- Creation of powerful stewardship content in partnership with fundraising teams
- Collaboration within the marketing team across branded social channels to drive growth and engagement
- Collaborate with the Trust Comms team for campaign and content capture.
Stakeholder Management, Brand & Operations:
- Manage the production and distribution of marketing materials across external suppliers as required.
- Liaising and networking with a range of internal and external stakeholders including families, donors, our colleagues (including those within the Trust), suppliers (including agencies) and partner organisations. ·
- Upholding of brand positioning to always agreed guidelines.
- Assisting the Marketing & Communications Manager to work within project budgets using appropriate systems and controls.
- Attending and participating in events, team meetings, compulsory training etc.
Other Duties
- Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
- Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
- Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
- Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
- Any other reasonable duties as required by your line managerOur Values
-
Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families.
Our values are:
- Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.
- Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.
- Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.
- Magic: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.
___
*In April 2025, the charity adopted a four-day working week policy, meaning staff previously working
37.5 hours a week are now working 30 hours a week to enable a four-day working week. We are confident that by embracing a more flexible and balanced approach to work, we can continue to create a thriving and fulfilling work environment while driving growth and success for our charity.
Note: This job description is intended to outline the general nature and level of work performed by employees within this role. It is not exhaustive and may be subject to change or modification as required by the needs of Alder Hey Children’s Charity.
Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults.
The post holder may be required to complete an enhanced DBS disclosure check.
Job Closes: Tuesday 5th May, 12pm
Interviews: Thursday 14th May
You can apply by clicking the link below. Applications must include your CV and a covering letter (no more than one side of A4) which answers the following questions:
1. How do you meet the person specification? If you don’t exactly meet all of the role requirements but have transferable skills please do consider applying and provide details as part of your answer.
2. Why do you want to work for Alder Hey Children’s Charity?
Registered Charity 
51 - 100
Thank you!
Senior Marketing Performance Officer
This role plays an important part in shaping how ARUK invests in marketing. By bringing together marketing campaign performance, audience insight and financial data, the role helps the organisation understand what is driving engagement, income and long-term supporter growth — and where future marketing investment should be focused. This role is ideal for someone who enjoys using data and insight to answer the question: “What’s working in our marketing — and how can we do more of it?”
The wider Marketing Planning team is responsible for ensuring ARUK’s marketing activity is insight-led, strategically aligned and focused on delivering the greatest impact. This role is a key part of that function, helping ensure decisions are guided by evidence and performance insight.
The Senior Marketing Performance Officer will help establish a clear and consistent view of marketing performance across the organisation, translating audience insight, campaign results and marketing data into actionable recommendations that shape future strategy.
The role will help build ARUK’s create a clear and consistent view of marketing performance across ARUK, enabling teams to understand what is driving audience engagement, income growth and long-term supporter value.
This is a real opportunity to help build ARUK’s marketing effectiveness capability from the ground up. The successful candidate will work closely with senior marketing leaders and gain exposure to strategic decision-making across marketing, fundraising and digital teams.
Key Responsibilities:
Marketing Effectiveness & Performance Measurement
· Develop a clear view of marketing performance across channels and campaigns
· Maintain the organisation’s marketing ‘single source of truth’ performance dashboard
· Identify opportunities to improve ROI and marketing effectiveness
Audience Insight & Learning
· Working with the Senior Marketing Planning Manager, translate audience behaviour marketing insight into recommendations for marketing strategy
· Support campaign teams with message testing and audience understanding
· Maintain key audience insight resources such as YouGov crunch and manage use across the organisation
· Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.
Data and Decision Support
· Work with product, CRM, Data and Finance teams to ensure accurate marketing reporting
· Identify gaps in insight or measurement and recommend future approaches
· Help teams embed a test-and-learn culture
Stakeholder Engagement & Upskilling
· Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.
· Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.
· Champion a test-and-learn culture across the organisation.
· What Success Looks Like Teams understand what is driving marketing performance
· Campaign planning is informed by robust insight
· Marketing investment decisions are based on clear evidence
· ARUK has a consistent view of marketing performance across the organisation
· Help Strategic Marketing establish marketing effectiveness as a core capability within ARUK.
Knowledge, skills and experience needed:
· Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).
· Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.
· Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.
· Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.
· Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
· Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.
· Highly analytical, with strong critical thinking and problem-solving skills
· Able to communicate complex information simply and compellingly.
· Curious, evidence-led mindset — always seeking to understand “what’s working and why”. ·
· Comfortable challenging constructively and influencing decision-making.
· High attention to detail and accuracy.
· Ability to plan and manage multiple insight or analysis workstreams simultaneously.
· Collaborative and proactive — able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams
Additional Information:
Ways of working:
As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Salary: Circa £36,000 per annum, plus benefits.
Please download the Vacancy Pack on our website for more information.
The closing date for applications is the 19th April 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.
How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.
About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
The client requests no contact from agencies or media sales.
Thank you!
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
This is a genuinely exciting time to join our growing team and make a real difference to people affected by gyanecological cancers.
As our Senior Digital Marketing Officer you will be responsible for boosting our income through online engagement, marketing and stewardship. The role includes responsibility for delivering paid advertising across various platforms (currently META, PPC, Reddit and TikTok) driving income through direct gifts, challenge event participation and other income generation activities.
Writing, designing and delivering our supporter emails, and overall supporter journeys, is also a key component of the role, boosting digital engagement with a view to driving additional income over time.
When it comes to this work, you'll be our lead for this area internally but you'll also have the support of our digital agency, who we maintain a close working relationship with, the wider fundraising team and the organisation as a whole. You will also benefit from several years of testing, insight gathering and proven results to build upon.
No formal qualifications are needed and charity sector experience is not a requirement. We encourage everyone with the appropriate skills, experience and potential to apply.
Please submit your CV and answer all application questions to apply.
The client requests no contact from agencies or media sales.