Senior marketing officer jobs

This is a new role sitting within the Marketing Planning team, created to establish ARUK’s Single Source of Marketing Truth. This role helps to establish marketing effectiveness as a core organisational capability at ARUK, ensuring objectivity on performance.

The Senior Marketing Effectiveness Officer will work with the Head of Marketing Planning and Senior Marketing Planning Manager, to deliver robust audience insight, marketing performance measurement, and effective evaluation to inform marketing strategy. The role moves ARUK to a consistent, comparable measurement system that supports income growth, audience development and best use of marketing budgets.

Key Responsibilities:

Marketing Effectiveness & Performance Measurement

· With the support of the Senior Marketing Planning Manager, deliver and implement an ARUK Single Source of Truth (SSOT) dashboard for marketing performance.

· Build and maintain consistent KPIs, reporting methodologies and dashboards across all marketing disciplines.

· Analyse campaign performance across channels, providing objective insight on effectiveness, ROI, CPA, long-term value and audience movement through the funnel.

· Produce clear performance summaries and recommendations for senior leadership to guide future decision-making and budget optimisation.

· Identify what works, what doesn’t, and what should be scaled — ensuring learning is embedded into planning cycles by the Senior Planning Manager.

Audience Insight & Segmentation

· Working with the Senior Marketing Planning Manager, translate priority audience insights into actionable planning and targeting guidance for campaign and channel teams.

· Maintain and update audience personas, segmentation models and behavioural profiles in partnership with the Insight team.

· Support on ad hoc audience research (quantitative and qualitative) to inform proposition development, message testing and campaign design.

· Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.

Data, Systems & Continuous Improvement

· Support the implementation and optimisation of new effectiveness tools, dashboards, analytics partners and measurement frameworks.

· Work closely with CRM, Data and Finance teams to ensure accurate, consistent flow of supporter, campaign and spend data.

· Identify gaps in data, insight or measurement and propose solutions to resolve them.

Stakeholder Engagement & Upskilling

· Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.

· Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.

· Champion a test-and-learn culture across the organisation.

Key Outputs

· A clear, agreed set of marketing performance measures and way of working for marketing evaluation used organisation wide.

· Increased understanding and clarity in how marketing success is defined and reported.

· Evidence of performance insight actively shaping planning, channel selection and investment.

· Improved ability to demonstrate marketing’s contribution to income and growth.

· Strong confidence from senior leaders in marketing effectiveness.

What we are looking for:

· Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).

· Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.

· Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.

· Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.

· Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.

· Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.

· Highly analytical, with strong critical thinking and problem-solving skills.

· Able to communicate complex information simply and compellingly.

· Curious, evidence-led mindset — always seeking to understand “what’s working and why”.

· Comfortable challenging constructively and influencing decision-making.

· High attention to detail and accuracy.

· Ability to plan and manage multiple insight or analysis workstreams simultaneously.

· Collaborative and proactive — able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £36,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 11th January 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

In 2024, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3-star accreditation.

We were also listed in the prestigious Best Companies lists:

· 18th in the 100 Best Large Companies to Work For in the UK.

· 10th in the 50 Best Companies to Work For in the East of England.

· 2nd in the 30 Best Companies to Work For in the Charity Sector.

ARUK really does look after its people, where you will be able to add value and make a difference. 

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK

We are looking for a Senior Direct Marketing Officer to manage a team to deliver a Lottery & Lead Generation programme for a well loved animal welfare charity.

This is a London based role with a 50% hybrid working model.

The Charity
A welcoming and collaborative animal welfare charity, dedicated to protecting animals in need and improving quality of their care.

You will be joining a highly respected, passionate organisation, known for its supportive and inclusive working culture, offering fantastic benefits including 28 days annual leave in addition to eight days paid public holidays, a competitive pension scheme, a health cash plan and paid maternity and paternity leave, as well as much more!

The Role

Your role will encompass operational managament and implementation of the lottery and lead generation programme, budgeting and forecasting, monitoring and reporting of campign results and relationship management.

You will lead a team of three to deliver manage multiple direct dialogue and direct marketing projects to acquire and develop supporters who give via a regular gifts.

Lead the development and growth of the Lottey product, along with its integration with raffles. Identify new opportunities, research and produce proposals for testing.

Drive the creative and functional development of the lead generation programme to maximise the conversion of leads to a regular givers.

The Candidate
Proven ability to plan, implement and evaluate direct marketing campaigns with substantial understanding of Direct Marketing acquisition and retention across a range of media channels, including Direct Dialogue, Telemarketing, DRTV, Digital and/or Direct Mail.

Previous line management experience.

Proven ability to analyse results of campaigns.

Ability to build rapport and present to a range of audiences and work with both internal teams and external suppliers. negotiating costs, managing relationships and ensuring positive outcomes.

IMPORTANT NOTE

Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful, but we positively encourage you to apply for any other positions that you may see in the future.

We apologise that we cannot contact everybody in person but thank you in advance for your interest.

Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.