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About Kinship
We are Kinship. The leading kinship care charity in England and Wales. We’re here for kinship carers – friends or family who step up to raise a child when their parents aren’t able to.
Together, let’s commit to change for kinship families.
About the role
We’re looking for a motivated and creative Senior Marketing Officer to join Kinship’s Marketing Team to help us reach more kinship carers with our support offer. You’ll bring strong experience in delivering effective, insight-driven digital marketing campaigns across channels, including social media, email, web, paid advertising and content marketing.
You’ll play a key role in delivering integrated marketing campaigns and promoting our services and programmes – including Department for Education-funded training – to kinship carers, referral partners, and professionals across England and Wales.
Working closely with the Head of Marketing, you’ll plan and deliver impactful marketing activity, create engaging content, and use data and analytics to optimise performance. You’ll also contribute to shaping our marketing strategy by bringing evidence, creativity and best practice from across the digital landscape. This hands-on role offers the opportunity to maximise reach and impact and raise the profile of kinship care while supporting families.
Key responsibilities
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Work with the Head of Marketing to develop marketing plans, and have day-to-day oversight of the delivery of these to promote the DfE-funded training and support service to kinship carers, to ensure good take-up of all training events by a diverse range of kinship carers, in line with the programme goals.
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Plan and deliver multi-channel marketing campaigns (digital, print, social media - paid and organic, email, SMS, etc.), monitoring and optimising campaigns for greatest impact and testing new approaches.
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Produce and oversee content creation for marketing plans and campaigns, delivering high-quality, insight-led and engaging marketing content for different audiences and/or channels, including case studies, blog posts, leaflets, videos, and social media assets.
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Plan and deliver creative and innovative paid ads campaigns across Meta, reviewing and optimising throughout, ensuring robust reporting is in place and using analytics and insights to inform future campaigns.
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Help embed a new email marketing platform to support the delivery of our email marketing strategy, including segmentation, automated journeys testing and reporting.
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Support the delivery of marketing strategies and activities to grow brand awareness and increase engagement with kinship carers and other key audiences.
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With the Head of Marketing, work with services teams to understand our target audience, and identify opportunities to integrate Kinship’s holistic support offer - including our peer support service and website advice content/ Kinship Compass - into training marketing activity where appropriate.
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Track KPIs and produce regular monitoring reports on marketing performance across channels and, with support from the Head of Marketing, adjust campaigns and plans to optimise impact and make recommendations for future testing.
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Manage and prioritise incoming requests from the organisational briefing process for services marketing support, including producing collateral templates in line with brand guidelines, working closely and collaboratively with comms and digital teams.
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Work in collaboration and co-production with kinship carers to ensure meaningful input and representation in the development of relevant plans and activities.
Knowledge, abilities, skills and experience:
Experience
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Demonstrable marketing experience in an in-house or agency role (minimum 4 years experience).
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Experience of developing and delivering marketing campaigns and activity to meet specific objectives, including engagement and acquisition of target audiences.
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Experience of supporting numerous marketing campaigns or activities at the same time.
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Strong digital marketing experience, including use of email marketing systems; design software including Canva; social media platforms and photo and video editing software.
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Experience of planning, delivering and optimising email marketing campaigns to drive supporter engagement, using segmentation, automation and performance analysis.
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Experience using a Contact Management System, such as Salesforce.
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Passion for and experience of developing a range of content for different audiences and channels (such as videos, infographics, blogs and social media posts).
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Experience of using communications planning tools or systems (e.g. planning grids, Asana, Hootsuite, Loomly).
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Experience of tracking and reporting on social media and other digital marketing analytics and using insights and data to inform optimisation and planning of new activity.
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Experience of delivering marketing campaigns across organic and paid social, particularly Meta paid advertising.
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Experience working with brand guidelines and applying brand principles to create impactful marketing.
Knowledge and skills
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Exceptional written and spoken communications skills, with the ability to develop impactful narratives tailored to different audiences and channels.
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Excellent attention to detail.
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Excellent organisation skills and the ability to work happily in a fast-paced environment, keeping multiple projects and objectives on track, often to tight deadlines.
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Ability to work both independently and collaboratively.
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Excellent copywriting skills and experience of writing marketing copy for a range of audiences and channels, communicating clearly, concisely and with an organisation’s tone of voice.
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Understanding of how to deliver integrated online and offline marketing campaigns and materials to deliver objectives.
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Ability to work in a small in-house team, developing marketing materials and campaigns with limited resource demanding creativity and excellent project management skills.
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Confident using Microsoft 365 including Word, Excel, PowerPoint and online design programmes such as Canva.
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Understanding of how Meta paid social and paid search complement each other across the user journey
Attributes
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Confident building trusted relationships with internal and external stakeholders.
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Excellent interpersonal skills and able to develop good relationships and ways of working with colleagues at all levels.
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Organised and has good attention to detail.
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Collaborative and enjoys working across a number of teams.
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A creative and solutions-focused person, able to use own initiative and make suggestions.
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Empathy, sensitivity, and understanding of the needs of families facing challenges.
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Commitment to the values, aims and objectives of Kinship.
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Commitment to equal opportunities and diversity and a respectful approach to working with people from a range of backgrounds.
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Right to work in the UK.
Desirable:
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Experience of kinship care .
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Knowledge of children’s social care system and/or experience of work with kinship carers.
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Understanding of working in the charity sector.
What we offer you:
- Flexible working - we understand how important it is to balance family and work life.
- 30 days annual leave, plus bank holidays (1 April to 31 March) pro rata (3 to be taken at Christmas shutdown)
- Employee Assistance Programme (24/7 confidential advice line and counselling)
- Charity Worker Discounts.
Please apply for the role of Senior Marketing Officer by sending a CV and cover letter (no more than 2 pages) detailing how you match the requirements for the role. Please use examples to demonstrate your experience.
• Make sure you’ve read the job description and the essential requirements – make sure your application reflects those points in the requirements very clearly.
• Tell us why you want to work for Kinship. We’re interested in working with people who share our values.
• Keep your response clear - use bullet points and short paragraphs if that helps. It will help the recruitment team to focus on your knowledge, skills and experience.
• Please do not use AI tools like ChatGPT to produce your answers. We use software to check, and your application will be rejected if you do.
Registered Charity
21 - 50
We support kinship carers in their homes and communities, giving advice and helping them work through problems to find the best way forward.
The client requests no contact from agencies or media sales.
Thank you!
Senior Direct Marketing OfficerPermanent 35 hours per week £35, 100 per annum Home based (with regular team days at our office in London, approximately once per month) Benefits include but not limited to:
-Flexible working hours: 8-4, 9-5, 10-6 or in between (to be agreed with your manager)
-28 days holiday, excluding bank holidays and going up with length of service
-Enhanced maternity/paternity leave
-Employee pension - stakeholder pension scheme with company-matched employee contributions of up to 8%
-Free counselling service
-Opportunities to develop and widen your skills
-2 days of paid volunteering time per annum to support another part of the organisation
About us:
The Children's Society has been helping children and young people in this country for over 140 years. We deliver essential local services that provide safe, trusted support to children and young people during times of significant need. Young people in the UK are experiencing the most significant decline in well-being in over a generation. But we don't believe it's inevitable that children's lives are getting harder every year and have a plan to turn this around. Our Major Appeal is the most ambitious investment in early help and mental health support we've ever made. This role is your chance to help lead that change. Our Social Impact domain is built on shared values, diverse perspectives, and a flexible, people-first approach. We work as one team, building strong relationships across the organisation to drive meaningful change for children and young people. With trust, wellbeing, and collaboration at the heart of how we work, you'll join a culture that supports you to make a real and lasting difference, helping us move closer to our mission of improving the lives of children and young people. About the role: This role sits within our Social Impact Domain, and you'll be a key member of our National Mobilisation (Individual Giving) Team, as we head towards the public launch of our Major Appeal. You'll lead the development of communications across a range of channels, both online and offline, to help audiences better understand the challenges young people face. You'll take ownership of projects from start to finish and commission insight work that supports the creation of compelling, youth-centred campaigns. Through your efforts, you'll inspire people to contribute their time, money, and voice to fund more impact for children and young people. Key Skills and Competencies
The required skills and competencies for this role are:
-Direct response marketing - experience delivering campaigns designed to drive measurable action.
-Multi-channel communication - able to create and deliver content across digital and offline channels.
-Project management - confidently leads campaigns from planning through to delivery.
-Written & digital communication - produces clear, engaging copy and audience focused messaging.
-Collaboration & people skills - works effectively with colleagues and builds positive relationships.
-Data & digital marketing literacy - uses insight and digital tools to guide decisions and improve performance.
It would also be an advantage if you have any of the following skills and competencies:
-External stakeholder management - able to coordinate and maintain productive agency or partner relationships.
-Supporter journey / campaign experience - familiarity with engagement campaigns such as mid value, doordrop or legacy.
Closing date: Midnight on Monday 30th March
Interviews: Week commencing 6th April and will be taking place via Teams. The Children's Society is committed to safeguarding and protection of the children and young people we work with. As such, our safer recruitment process includes a Basic or Enhanced DBS check, 2 years of references, and additional vetting checks relevant to the role. We have a comprehensive range of policies and procedures in place to promote safeguarding and safer working practices across all areas of our organisation. In support of our commitment to diversity and inclusion, shortlisting is carried out on an anonymised basis. Personal details are hidden from the shortlisting panel, and candidates are referenced by a candidate number only. As part of this process, we ask that your CV is anonymised before submission - this means removing personal information such as your name, contact details, age, and any other identifying details. AI tools can support your application but only when used appropriately. You're welcome to use them to improve clarity, structure, and research. However, overuse or misuse (e.g. inventing experience or using AI during assessments) may lead to rejection at any stage. We want to hear the real you - authenticity matters.
Thank you!
Senior Direct Marketing Officer - Acquisition
As Senior Direct Marketing Officer, you will operate with a level of autonomy, build excellent agency relationships and deliver outstanding fundraising campaigns to achieve ambitious income targets. A focus on results will be vital but how these are achieved will also form a large part of the role; considering the non-financial measures of quality in addition to more traditional measures of success.
Working with internal teams and external suppliers, you will deliver direct marketing activity across a range of channels and media. You will lead paid media campaigns that drive donations and prize-led support, implementing the associated programmes and products. You will also deliver large-scale projects that strengthen the long-term success of campaigns, while delivering exceptional fundraising activity to achieve ambitious income targets.
In addition to this, you will be responsible for line managing the Acquisition Direct Marketing Executive who will support the Direct Marketing Acquisition team in achieving their targets.
Key Responsibilities:
Campaign Management
· Plan, manage and deliver our Weekly Lottery and Value Exchange campaigns; ensuring they are in market on time, on budget and on brand across a range of channels and media.
· Manage projects that will improve the long-term success of campaigns.
· Deliver motivational fundraiser training and develop engaging fundraiser materials with agency stakeholders to ensure high-quality fundraising.
· Ensure compliance and adherence to regulation and codes of practice is considered in all campaign activity, for example through fundraiser monitoring and engagement activities.
· Work closely with Data and Digital teams to ensure effective processes are worked to and full campaign evaluation is possible.
· Continuous improvement through test and learn principles across all activity.
· Work collaboratively across the charity to deliver and amplify Individual Giving and wider organisational campaigns, maximising impact and income.
· Development of compelling communications and materials to support all activities.
People management
· Management and development of the Acquisition Direct Marketing Executive.
· Ensure direct report has clear, SMART objectives and a development plan in place.
· Complete routine 1-1 meetings and annual appraisals.
· Ensure direct report has goals and a development plan written up which are routinely reviewed.
· Agency relationship management across a variety of partners and suppliers, from building relationships and negotiating, to routine performance reviews.
Planning and budgeting
· Input to annual planning and development of individual giving campaigns.
· Compilation of detailed income and expenditure campaign budgets.
· Work with Direct Marketing Acquisition Manager (Direct Response) in developing the Acquisition programme and strategy.
· Input to quarterly forecasting and regular reporting across a range of financial and non-financial KPIs.
Finance and reporting
· Ensure daily campaign tracking and reporting.
· Routine end of campaign reviews and analysis.
· Ongoing reporting on long-term success measures, such as attrition and ROI.
· Invoice reconciliation and processing for timely payment.
· Non-financial KPI trend reporting, such as opt-out/in rates and quality scoring.
Knowledge, skills and experience needed:
· Reporting and ability to understand complex data sets
· Understanding of compliance in fundraising.
· Campaign management.
· Briefing and working with external suppliers.
· Direct marketing across a range of media and routes to market.
· Copy writing and proof reading.
· Proven track record of meeting or exceeding financial and non-financial targets.
· Good organisational skills and the ability to prioritise workload.
· Focus on results and continuous improvement.
· Excellent attention to detail.
· Good written and verbal communication skills and the confidence to communicate with people of all levels.
· Agency management skills.
· Strong team player and self-motivator.
· Flexibility to work some unsocial hours and willingness to travel independently.
Additional Information:
Ways of working:
As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Salary: Circa £37,000 per annum, plus benefits
Please download the Vacancy Pack on our website for more information.
The closing date for applications is the 22nd March 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.
How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.
About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
The client requests no contact from agencies or media sales.
Thank you!
Senior Digital Marketing and Communications Officer
Location: Hybrid (minimum 1 day per week in Cavell's office in Redditch, Worcestershire); Some additional travel across UK required occasionally
Employment Type: Full-Time (35 hours per week); Job shares, and compressed hours will be considered; Occasional evening and weekend work required (approx. 4 times per year)
Salary: £32,000 – £37,000 (for full-time, dependent on experience)
About the Employer
Cavell is the charity that transforms the lives of nursing and midwifery professionals facing crisis and tough times. The need for Cavell has never been greater, and the charity is at its most critical point in its 108-year history as the demand for support is at an all-time high. Cavell's new 3-year strategy will see the charity evolve beyond grant making and emotional support to a bold yet apolitical advocate which amplifies the voices and lived experiences of nursing and midwifery professionals.
The Role
We are looking for a creative, proactive and data-driven individual to join Cavell as a Senior Digital Marketing and Communications Officer. This role will lead the creation of engaging digital content, including high-quality video, while supporting the delivery of effective digital marketing campaigns that raise awareness of Cavell’s work and strengthen engagement with nursing and midwifery professionals, supporters and partners.
Working closely with the Marketing and Communications Manager and wider team, the successful candidate will help deliver integrated digital campaigns, optimise email marketing journeys and use analytics to continually improve performance across Cavell’s digital channels. The role combines hands-on content production with a performance-focused approach to digital marketing, ensuring activity is insight-led and delivers measurable impact.
The Ideal Candidate
We’re looking for someone who:
- Has strong videography and video editing skills and experience creating digital-first content.
- Has experience delivering digital marketing campaigns and improving performance through data and insight.
- Is confident analysing digital analytics and translating data into practical recommendations.
- Has experience managing and optimising email marketing journeys and audience segmentation.
- Has strong copywriting and storytelling skills for digital platforms.
- Has excellent communication and collaboration skills.
- Is highly organised with the ability to manage multiple projects and deadlines.
- Has experience of optimising a CRM database to effectively capture and manage data.
- Has strong attention to detail and maintains high editorial and brand standards.
- Has an understanding or empathy for the pressures facing nursing and midwifery professionals.
Our ideal candidate will also:
- Have experience capturing content at events and working with ambassadors or beneficiaries (desirable).
- Have experience working within the charity or healthcare sector (desirable).
Benefits:
- A flexible, supportive working culture.
- 30 days of annual leave (including bank holidays).
- Up to an 8% employer pension contribution.
- Access to an employer assistance program.
- Enhanced sick pay (after probation).
- Enhanced family leave policies.
Application Process:
- Please click on the 'Apply' button to download the full job pack and upload your CV by 12pm on Monday, 30th of March.
- Your CV will be reviewed by the team and if your skills align to what we’re looking for, you will be sent a short screening interview with a task to complete focused on the questions below.
- For candidates who are shortlisted for interview, these will be held remotely on 7th of April or 8th of April. This will be an opportunity to ask the panel questions and key question themes will be shared in advance.
Screening Interview Details:
- A 100 – 150-word paragraph which could be used on a website donation page to encourage an individual to donate to Cavell (Use of AI for idea generation is acceptable, but we are looking to see your individual copywriting skills!).
- A link to a video you’ve created (personally or professionally).
- Your notice period.
- Your preferred working arrangement (full-time, job-share, compressed hours, etc.).
Start your application now.
Registered Charity
6 - 10
Supporting the nursing and midwifery family through tough times.
Thank you!
A fantastic opportunity to lead our digital marketing and make a real difference to wildlife and wild spaces across Cheshire.
Senior Digital Marketing Officer
Salary: £29,634 - £36,304 (Rank 3 or 4 Officer - Rank and salary based on experience and knowledge)
Contract type: Permanent
Working hours: This is a full-time role (35 hours per week), and we're happy to discuss part-time working hours (minimum 0.6 FTE)
Location: Bickley Hall Farm, Malpas, SY14 8EF (Hybrid, minimum 2 days per week in the office)
Join Cheshire Wildlife Trust as our Senior Digital Marketing Officer and help raise funds through inspiring and impactful digital communications. This is an exciting opportunity for an experienced digital marketer to lead campaigns that grow our reach, increase support, and connect more people with nature across Cheshire.
We’ve reached a tipping point for nature - and we need a digital expert who can turn clicks into commitment. At Cheshire Wildlife Trust, we’re on a mission to bring wildlife back. With wildlife in freefall and the climate in crisis, this is a pivotal moment to inspire more people to stand on nature’s side.
This senior role sits within a small but growing Fundraising Team and focuses on planning and delivering high-performing digital lead generation and conversion. You will lead powerful, insight-driven digital campaigns and supporter journeys that grow our supporter base, increase income, and deepen engagement across the region.
We’re looking for a creative and strategic digital professional with strong experience in SEO, social media advertising, and analytics. You’ll be passionate about using digital channels to inspire audiences and support a cause that makes a real difference to nature and local communities.
The ideal candidate will have at least five years’ experience in digital marketing or communications, with strong skills in campaign management, audience segmentation, analytics and copywriting.
If you’re looking for a role where you can use your skills to drive real-word impact and see the difference you make every day, we’d love to hear from you.
Closing date: Sunday 22 March 2026
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
You may be required to carry out a DBS check for this role.
Applicants must have the right to work in the UK. Sorry, we are unable to offer sponsorship for this position
No agencies please.
