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This is a new role sitting within the Marketing Planning team, created to establish ARUK’s Single Source of Marketing Truth. This role helps to establish marketing effectiveness as a core organisational capability at ARUK, ensuring objectivity on performance.
The Senior Marketing Effectiveness Officer will work with the Head of Marketing Planning and Senior Marketing Planning Manager, to deliver robust audience insight, marketing performance measurement, and effective evaluation to inform marketing strategy. The role moves ARUK to a consistent, comparable measurement system that supports income growth, audience development and best use of marketing budgets.
Key Responsibilities:
Marketing Effectiveness & Performance Measurement
· With the support of the Senior Marketing Planning Manager, deliver and implement an ARUK Single Source of Truth (SSOT) dashboard for marketing performance.
· Build and maintain consistent KPIs, reporting methodologies and dashboards across all marketing disciplines.
· Analyse campaign performance across channels, providing objective insight on effectiveness, ROI, CPA, long-term value and audience movement through the funnel.
· Produce clear performance summaries and recommendations for senior leadership to guide future decision-making and budget optimisation.
· Identify what works, what doesn’t, and what should be scaled — ensuring learning is embedded into planning cycles by the Senior Planning Manager.
Audience Insight & Segmentation
· Working with the Senior Marketing Planning Manager, translate priority audience insights into actionable planning and targeting guidance for campaign and channel teams.
· Maintain and update audience personas, segmentation models and behavioural profiles in partnership with the Insight team.
· Support on ad hoc audience research (quantitative and qualitative) to inform proposition development, message testing and campaign design.
· Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.
Data, Systems & Continuous Improvement
· Support the implementation and optimisation of new effectiveness tools, dashboards, analytics partners and measurement frameworks.
· Work closely with CRM, Data and Finance teams to ensure accurate, consistent flow of supporter, campaign and spend data.
· Identify gaps in data, insight or measurement and propose solutions to resolve them.
Stakeholder Engagement & Upskilling
· Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.
· Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.
· Champion a test-and-learn culture across the organisation.
Key Outputs
· A clear, agreed set of marketing performance measures and way of working for marketing evaluation used organisation wide.
· Increased understanding and clarity in how marketing success is defined and reported.
· Evidence of performance insight actively shaping planning, channel selection and investment.
· Improved ability to demonstrate marketing’s contribution to income and growth.
· Strong confidence from senior leaders in marketing effectiveness.
What we are looking for:
· Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).
· Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.
· Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.
· Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.
· Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
· Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.
· Highly analytical, with strong critical thinking and problem-solving skills.
· Able to communicate complex information simply and compellingly.
· Curious, evidence-led mindset — always seeking to understand “what’s working and why”.
· Comfortable challenging constructively and influencing decision-making.
· High attention to detail and accuracy.
· Ability to plan and manage multiple insight or analysis workstreams simultaneously.
· Collaborative and proactive — able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams
Additional Information:
Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Salary: Circa £36,000 per annum, plus benefits
Please download the Vacancy Pack on our website for more information.
The closing date for applications is the 11th January 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.
How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.
About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.
In 2024, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3-star accreditation.
We were also listed in the prestigious Best Companies lists:
· 18th in the 100 Best Large Companies to Work For in the UK.
· 10th in the 50 Best Companies to Work For in the East of England.
· 2nd in the 30 Best Companies to Work For in the Charity Sector.
ARUK really does look after its people, where you will be able to add value and make a difference.
To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK
The client requests no contact from agencies or media sales.
Thank you!
Role overview
We are seeking a proactive and creative senior marketing and communications officer with excellent writing skills and a strong understanding of digital marketing. This role is suited to an early-career professional with a passion for writing and a strong interest in global health and nonprofit work. The ideal candidate will have a strong grasp of marketing, digital content creation, and social media engagement. You will be responsible for producing high-quality content that supports our mission and engages our international audience.
Key responsibilities
- Write, edit and publish news stories for the World Physiotherapy website and newsletters
- Develop clear, engaging web copy and digital content aligned with our values and strategic priorities
- Write and edit press releases, briefs, statements, and CEO/leadership communications as needed
- Create and schedule social media content across platforms (eg, Facebook, Instagram, LinkedIn, X/Twitter). Monitor comments across platforms
- Assist with marketing key campaigns and initiatives the organisation undertakes, including World Physiotherapy congresses, held every two years
- Assist with keeping World Physiotherapy websites updated
- Assist with the production of the annual report and other publications
- Work with the marketing and communications manager to implement strategies that strengthen global reach and engagement
- Collaborate with internal teams and external contributors to gather accurate and timely information
- Ensure all content is inclusive, accessible, and relevant to a global health audience
- Monitor performance of published content and suggest improvements based on analytics
- Maintain consistency in tone, style, and messaging across all communications
- Editing and proofreading of organisation documents and materials to ensure accuracy and consistency
Qualifications and experience
- Undergraduate degree in marketing, business, communications, or a related field is highly desirable
- Professional qualification from a recognised body such as the Chartered Institute of Marketing (CIM) or the Institute of Data and Marketing (IDM) is advantageous
- Proven experience in marketing, copywriting, or digital content creation
- Excellent writing, editing, and proofreading skills
- Familiarity with SEO principles and content management systems (eg, WordPress)
- Experience managing social media accounts for organisations or brands
- Experience working in or writing for NGOs, nonprofits, or the medical/healthcare sector is highly desirable
Skills and attributes
- Strong attention to detail and commitment to accuracy
- Ability to work independently and manage multiple deadlines
- Collaborative mindset and excellent interpersonal skills
- Sensitivity to cultural diversity and global perspectives
- Interest in physiotherapy, rehabilitation, or global health issues is desirable
About World Physiotherapy
World Physiotherapy is the global voice for physiotherapy, representing more than 600,000 physiotherapists worldwide through its 129 member organisations. As a nonprofit organisation, we advocate for high standards in physiotherapy practice, education, and research, and promote the profession’s role in improving health and wellbeing globally.
Application instructions
How to apply: interested candidates should submit their CV and a cover letter detailing their suitability for the role. Applications must be received by 17:00 GMT on 7 January 2026
World Physiotherapy is dedicated to fostering an inclusive environment that reflects our diverse membership. We adhere to best practices in equity, diversity, and inclusion in our recruitment process.
Join us and contribute to a connected global community dedicated to health and wellbeing through physiotherapy!
Registered Charity
11 - 20
To represent physiotherapy across the globe, advancing our profession and advocating access for all, to improve health and wellbeing.
The client requests no contact from agencies or media sales.
Thank you!
We are looking for a Senior Direct Marketing Officer to manage a team to deliver a Lottery & Lead Generation programme for a well loved animal welfare charity.
This is a London based role with a 50% hybrid working model.
The Charity
A welcoming and collaborative animal welfare charity, dedicated to protecting animals in need and improving quality of their care.
You will be joining a highly respected, passionate organisation, known for its supportive and inclusive working culture, offering fantastic benefits including 28 days annual leave in addition to eight days paid public holidays, a competitive pension scheme, a health cash plan and paid maternity and paternity leave, as well as much more!
The Role
Your role will encompass operational managament and implementation of the lottery and lead generation programme, budgeting and forecasting, monitoring and reporting of campign results and relationship management.
You will lead a team of three to deliver manage multiple direct dialogue and direct marketing projects to acquire and develop supporters who give via a regular gifts.
Lead the development and growth of the Lottey product, along with its integration with raffles. Identify new opportunities, research and produce proposals for testing.
Drive the creative and functional development of the lead generation programme to maximise the conversion of leads to a regular givers.
The Candidate
Proven ability to plan, implement and evaluate direct marketing campaigns with substantial understanding of Direct Marketing acquisition and retention across a range of media channels, including Direct Dialogue, Telemarketing, DRTV, Digital and/or Direct Mail.
Previous line management experience.
Proven ability to analyse results of campaigns.
Ability to build rapport and present to a range of audiences and work with both internal teams and external suppliers. negotiating costs, managing relationships and ensuring positive outcomes.
IMPORTANT NOTE
Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful, but we positively encourage you to apply for any other positions that you may see in the future.
We apologise that we cannot contact everybody in person but thank you in advance for your interest.
Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.
Thank you!
Advert
Job Title - Senior Communications and Marketing Officer
Contract - Permanent, Full Time
Hours - 35 hours per week
Salary - £35,000 per annum
Location - Coram Campus, London WC1N 1AZ (with flexibility for hybrid working)
About Coram
Coram is committed to improving the lives of the UK’s most vulnerable children and young people.
We support children and young people from birth to independence, creating a change that lasts a lifetime.
Coram is the UK’s oldest children’s charity founded by Thomas Coram in London helping vulnerable children and young people since 1739. Today, the Coram group helps more than one million children, young people, families and professionals every year by providing access to the skills and opportunities they need to thrive.
About CoramBAAF
CoramBAAF is the UK's leading membership organisation for professionals dedicated to improving outcomes for children and young people in care. Our corporate members in England, Wales, Scotland and Northern Ireland represent 94% of all local authorities as well as regional adoption agencies, health and social care trusts, independent fostering providers and voluntary adoption agencies, and cover 88% of all children and family social workers.
Our 650+ individual and associate members - comprising lawyers, health professionals, educational institutions, therapeutic and family support services, and more - reflect the multidisciplinary nature of our work. Together, our members make up the largest network of organisations and individuals involved with children in their journey through the care system.
About the role
The Senior Communications and Marketing Officer works across the varied functions and services of CoramBAAF including policy and practice, membership, publications, and training and events. The postholder will be involved in developing, delivering and monitoring communications tools and channels, building networks, and increasing engagement with CoramBAAF members, the children’s services sector and the wider general public.
This role will suit an enthusiastic and experienced communications and marketing professional with a passion for engaging audiences across multiple channels and experience of planning and delivering marketing activity and collateral, brand development, corporate publications, audio-visual content, targeted campaigns and digital media.
The Senior Communications and Marketing Officer is responsible for devising and delivering a programme of regular membership and customer communications using a range of tools and platforms to achieve this and to monitor effectiveness. They will plan and implement the production of high-quality marketing materials, communication tools and content (written, audio and visual) that raise awareness, drive engagement and generate take up of CoramBAAF’s member benefits and services. The postholder will maintain and develop brand assets to ensure all communications remain effective and consistent.
The role is ideal for someone who wants to build on their existing knowledge, skills and experience in a small, friendly and busy organisation. Please see the job description and person specification for full details.
To apply for this role, please click on the 'apply now' button below to complete the application.
Closing Date: 5th January 2026 at 23:59
Interview Date: Week commencing 19th January 2026
Coram is an equal opportunities employer and we believe a diverse workforce enables us to improve the services to the children and families we help. We are genuinely committed to encouraging candidates from all sections of the community we seek to support. This includes those from global majority ethnic backgrounds, those that identify as LGBQT+, those with disabilities, those with lived experience of care, those with neuro-diversity, and those from other groups who are underrepresented at Coram.
If applicants feel comfortable, we would encourage them to draw on lived experience as well as professional experience in their personal statement as part of their application.
We are committed to the safeguarding of children and where appropriate will require the successful applicant to undertake a check from the Disclosure and Barring Service.
Registered Charity No. 312278.
The client requests no contact from agencies or media sales.