Senior marketing officer jobs

About Kinship

We are Kinship. The leading kinship care charity in England and Wales. We’re here for kinship carers – friends or family who step up to raise a child when their parents aren’t able to. 

Together, let’s commit to change for kinship families.

About the role

We’re looking for a motivated and creative Senior Marketing Officer to join Kinship’s Marketing Team to help us reach more kinship carers with our support offer. You’ll bring strong experience in delivering effective, insight-driven digital marketing campaigns across channels, including social media, email, web, paid advertising and content marketing.   

You’ll play a key role in delivering integrated marketing campaigns and promoting our services and programmes – including Department for Education-funded training – to kinship carers, referral partners, and professionals across England and Wales.   

Working closely with the Head of Marketing, you’ll plan and deliver impactful marketing activity, create engaging content, and use data and analytics to optimise performance. You’ll also contribute to shaping our marketing strategy by bringing evidence, creativity and best practice from across the digital landscape. This hands-on role offers the opportunity to maximise reach and impact and raise the profile of kinship care while supporting families.   

Key responsibilities   

• Work with the Head of Marketing to develop marketing plans, and have day-to-day oversight of the delivery of these to promote the DfE-funded training and support service to kinship carers, to ensure good take-up of all training events by a diverse range of kinship carers, in line with the programme goals.

• Plan and deliver multi-channel marketing campaigns (digital, print, social media - paid and organic, email, SMS, etc.), monitoring and optimising campaigns for greatest impact and testing new approaches.

• Produce and oversee content creation for marketing plans and campaigns, delivering high-quality, insight-led and engaging marketing content for different audiences and/or channels, including case studies, blog posts, leaflets, videos, and social media assets.

• Plan and deliver creative and innovative paid ads campaigns across Meta, reviewing and optimising throughout, ensuring robust reporting is in place and using analytics and insights to inform future campaigns.

• Help embed a new email marketing platform to support the delivery of our email marketing strategy, including segmentation, automated journeys testing and reporting.

• Support the delivery of marketing strategies and activities to grow brand awareness and increase engagement with kinship carers and other key audiences.

• With the Head of Marketing, work with services teams to understand our target audience, and identify opportunities to integrate Kinship’s holistic support offer - including our peer support service and website advice content/ Kinship Compass - into training marketing activity where appropriate.

• Track KPIs and produce regular monitoring reports on marketing performance across channels and, with support from the Head of Marketing, adjust campaigns and plans to optimise impact and make recommendations for future testing.

• Manage and prioritise incoming requests from the organisational briefing process for services marketing support, including producing collateral templates in line with brand guidelines, working closely and collaboratively with comms and digital teams.

• Work in collaboration and co-production with kinship carers to ensure meaningful input and representation in the development of relevant plans and activities.

​Knowledge, abilities, skills and experience: 

Experience    

• Demonstrable marketing experience in an in-house or agency role (minimum 4 years experience).   

• Experience of developing and delivering marketing campaigns and activity to meet specific objectives, including engagement and acquisition of target audiences.   

• Experience of supporting numerous marketing campaigns or activities at the same time.   

• Strong digital marketing experience, including use of email marketing systems; design software including Canva; social media platforms and photo and video editing software.   

• Experience of planning, delivering and optimising email marketing campaigns to drive supporter engagement, using segmentation, automation and performance analysis. 

• Experience using a Contact Management System, such as Salesforce.   

• Passion for and experience of developing a range of content for different audiences and channels (such as videos, infographics, blogs and social media posts).   

• Experience of using communications planning tools or systems (e.g. planning grids, Asana, Hootsuite, Loomly).   

• Experience of tracking and reporting on social media and other digital marketing analytics and using insights and data to inform optimisation and planning of new activity.   

• Experience of delivering marketing campaigns across organic and paid social, particularly Meta paid advertising.    

• Experience working with brand guidelines and applying brand principles to create impactful marketing. 

Knowledge and skills   

• Exceptional written and spoken communications skills, with the ability to develop impactful narratives tailored to different audiences and channels.   

• Excellent attention to detail.   

• Excellent organisation skills and the ability to work happily in a fast-paced environment, keeping multiple projects and objectives on track, often to tight deadlines.   

• Ability to work both independently and collaboratively.   

• Excellent copywriting skills and experience of writing marketing copy for a range of audiences and channels, communicating clearly, concisely and with an organisation’s tone of voice.   

• Understanding of how to deliver integrated online and offline marketing campaigns and materials to deliver objectives.    

• Ability to work in a small in-house team, developing marketing materials and campaigns with limited resource demanding creativity and excellent project management skills.   

• Confident using Microsoft 365 including Word, Excel, PowerPoint and online design programmes such as Canva.     

• Understanding of how Meta paid social and paid search complement each other across the user journey  

Attributes   

• Confident building trusted relationships with internal and external stakeholders.   

• Excellent interpersonal skills and able to develop good relationships and ways of working with colleagues at all levels.    

• Organised and has good attention to detail.    

• Collaborative and enjoys working across a number of teams.   

• A creative and solutions-focused person, able to use own initiative and make suggestions.   

• Empathy, sensitivity, and understanding of the needs of families facing challenges.  

• Commitment to the values, aims and objectives of Kinship.    

• Commitment to equal opportunities and diversity and a respectful approach to working with people from a range of backgrounds.    

• Right to work in the UK.   

Desirable: 

• Experience of kinship care . 

• Knowledge of children’s social care system and/or experience of work with kinship carers.   

• Understanding of working in the charity sector.  

What we offer you:

• Flexible working - we understand how important it is to balance family and work life.
• ​30 days annual leave, plus bank holidays (1 April to 31 March) pro rata (3 to be taken at Christmas shutdown)
• Employee Assistance Programme (24/7 confidential advice line and counselling)
• Charity Worker Discounts.

Please apply for the role of Senior Marketing Officer by sending a CV and cover letter (no more than 2 pages) detailing how you match the requirements for the role. Please use examples to demonstrate your experience. 

Advert

Senior Direct Marketing OfficerPermanent 35 hours per week £35, 100 per annum Home based (with regular team days at our office in London, approximately once per month) Benefits include but not limited to:

-Flexible working hours: 8-4, 9-5, 10-6 or in between (to be agreed with your manager)

-28 days holiday, excluding bank holidays and going up with length of service

-Enhanced maternity/paternity leave

-Employee pension - stakeholder pension scheme with company-matched employee contributions of up to 8%

-Free counselling service

-Opportunities to develop and widen your skills

-2 days of paid volunteering time per annum to support another part of the organisation

About us:

The Children's Society has been helping children and young people in this country for over 140 years. We deliver essential local services that provide safe, trusted support to children and young people during times of significant need. Young people in the UK are experiencing the most significant decline in well-being in over a generation. But we don't believe it's inevitable that children's lives are getting harder every year and have a plan to turn this around. Our Major Appeal is the most ambitious investment in early help and mental health support we've ever made. This role is your chance to help lead that change. Our Social Impact domain is built on shared values, diverse perspectives, and a flexible, people-first approach. We work as one team, building strong relationships across the organisation to drive meaningful change for children and young people. With trust, wellbeing, and collaboration at the heart of how we work, you'll join a culture that supports you to make a real and lasting difference, helping us move closer to our mission of improving the lives of children and young people. About the role: This role sits within our Social Impact Domain, and you'll be a key member of our National Mobilisation (Individual Giving) Team, as we head towards the public launch of our Major Appeal. You'll lead the development of communications across a range of channels, both online and offline, to help audiences better understand the challenges young people face. You'll take ownership of projects from start to finish and commission insight work that supports the creation of compelling, youth-centred campaigns. Through your efforts, you'll inspire people to contribute their time, money, and voice to fund more impact for children and young people. Key Skills and Competencies

The required skills and competencies for this role are:

-Direct response marketing - experience delivering campaigns designed to drive measurable action.

-Multi-channel communication - able to create and deliver content across digital and offline channels.

-Project management - confidently leads campaigns from planning through to delivery.

-Written & digital communication - produces clear, engaging copy and audience focused messaging.

-Collaboration & people skills - works effectively with colleagues and builds positive relationships.

-Data & digital marketing literacy - uses insight and digital tools to guide decisions and improve performance.

It would also be an advantage if you have any of the following skills and competencies:

-External stakeholder management - able to coordinate and maintain productive agency or partner relationships.

-Supporter journey / campaign experience - familiarity with engagement campaigns such as mid value, doordrop or legacy.

Closing date: Midnight on Monday 30th March

Interviews: Week commencing 6th April and will be taking place via Teams. The Children's Society is committed to safeguarding and protection of the children and young people we work with. As such, our safer recruitment process includes a Basic or Enhanced DBS check, 2 years of references, and additional vetting checks relevant to the role. We have a comprehensive range of policies and procedures in place to promote safeguarding and safer working practices across all areas of our organisation. In support of our commitment to diversity and inclusion, shortlisting is carried out on an anonymised basis. Personal details are hidden from the shortlisting panel, and candidates are referenced by a candidate number only. As part of this process, we ask that your CV is anonymised before submission - this means removing personal information such as your name, contact details, age, and any other identifying details. AI tools can support your application but only when used appropriately. You're welcome to use them to improve clarity, structure, and research. However, overuse or misuse (e.g. inventing experience or using AI during assessments) may lead to rejection at any stage. We want to hear the real you - authenticity matters.

Senior Digital Marketing and Communications Officer

Location: Hybrid (minimum 1 day per week in Cavell's office in Redditch, Worcestershire); Some additional travel across UK required occasionally

Employment Type: Full-Time (35 hours per week); Job shares, and compressed hours will be considered; Occasional evening and weekend work required (approx. 4 times per year)

Salary: £32,000 – £37,000 (for full-time, dependent on experience)

About the Employer

Cavell is the charity that transforms the lives of nursing and midwifery professionals facing crisis and tough times. The need for Cavell has never been greater, and the charity is at its most critical point in its 108-year history as the demand for support is at an all-time high. Cavell's new 3-year strategy will see the charity evolve beyond grant making and emotional support to a bold yet apolitical advocate which amplifies the voices and lived experiences of nursing and midwifery professionals.

The Role

We are looking for a creative, proactive and data-driven individual to join Cavell as a Senior Digital Marketing and Communications Officer. This role will lead the creation of engaging digital content, including high-quality video, while supporting the delivery of effective digital marketing campaigns that raise awareness of Cavell’s work and strengthen engagement with nursing and midwifery professionals, supporters and partners.

Working closely with the Marketing and Communications Manager and wider team, the successful candidate will help deliver integrated digital campaigns, optimise email marketing journeys and use analytics to continually improve performance across Cavell’s digital channels. The role combines hands-on content production with a performance-focused approach to digital marketing, ensuring activity is insight-led and delivers measurable impact.

The Ideal Candidate

We’re looking for someone who:

• Has strong videography and video editing skills and experience creating digital-first content.
• Has experience delivering digital marketing campaigns and improving performance through data and insight.
• Is confident analysing digital analytics and translating data into practical recommendations.
• Has experience managing and optimising email marketing journeys and audience segmentation.
• Has strong copywriting and storytelling skills for digital platforms.
• Has excellent communication and collaboration skills.
• Is highly organised with the ability to manage multiple projects and deadlines.
• Has experience of optimising a CRM database to effectively capture and manage data.
• Has strong attention to detail and maintains high editorial and brand standards.
• Has an understanding or empathy for the pressures facing nursing and midwifery professionals.

Our ideal candidate will also:

• Have experience capturing content at events and working with ambassadors or beneficiaries (desirable).
• Have experience working within the charity or healthcare sector (desirable).

Benefits:

• A flexible, supportive working culture.
• 30 days of annual leave (including bank holidays).
• Up to an 8% employer pension contribution.
• Access to an employer assistance program.
• Enhanced sick pay (after probation).
• Enhanced family leave policies.

Application Process:

• Please click on the 'Apply' button to download the full job pack and upload your CV by 12pm on Monday, 30th of March.
• Your CV will be reviewed by the team and if your skills align to what we’re looking for, you will be sent a short screening interview with a task to complete focused on the questions below.
• For candidates who are shortlisted for interview, these will be held remotely on 7th of April or 8th of April. This will be an opportunity to ask the panel questions and key question themes will be shared in advance.

Screening Interview Details:

• A 100 – 150-word paragraph which could be used on a website donation page to encourage an individual to donate to Cavell (Use of AI for idea generation is acceptable, but we are looking to see your individual copywriting skills!).
• A link to a video you’ve created (personally or professionally).
• Your notice period.
• Your preferred working arrangement (full-time, job-share, compressed hours, etc.).

Start your application now.