Seo manager jobs in Greater london

The Basics

Our training programme is growing and we need someone to own it — not follow our process, but develop it further. That means new courses, an institutional offer, and growing the number of people we reach. You'll be shaping how the sector learns to communicate and building something with a real community behind it.

About us

Cast from Clay is a communications consultancy for those who work on policy change. Most good ideas in the world of policy never make it to the desk of a decision-maker. That’s where we come in.

Our training program – including courses like Communicate to Persuade and Generative AI for Policy Communicators – is a key part of how we help the sector get their ideas unstuck. We want to grow this offer, but we need someone to own the engine behind it. You can find out more about our courses on our website. 

The role

As Training Programme Lead, you will be responsible for:

• Growth: Owning the programme's growth strategy, including building an institutional offer for think tanks, foundations, funders, and NGOs.

• Marketing: Running the promotion of our public courses across social channels and professional networks to hit recruitment targets.

• Operations: Managing the student journey, from onboarding and payments to platform management (LMS).

• Development: Working with our course leaders to spot new opportunities and expand what we offer.

• Community: Keeping our alumni community engaged and supported alongside the wider team.

This is a 2 day per week commitment (with opportunity to increase the time as the programme grows).

Who you are

You’ll be someone who knows the world of foundations and non-profits well, you’ve probably worked in a few. Ideally, you’ve got a sense of the kinds of skills that these organisations need to develop (and that a communications consultancy could train on). You’ll also be comfortable in a marketing and sales context, able to argue why an organisation should invest in our training platform, and what benefit it will provide to them.

You will be:

• Intellectually curious: You care about how ideas impact the world

• Commercially minded: You have experience in business development or selling professional services

• A self-starter: You can take a brief and run with it with very little hand-holding

• Facilitation experience: You've run workshops or trainings before and can hold a room.

• Marketing expertise: You understand how to promote a programme, how to build an audience across professional networks, and when to bring in additional expertise (e.g. SEO, PPC specialists) 

• Tech-literate: You’re comfortable managing digital platforms, payments, and comms tools. Experience with Howspace is an advantage.

​Interested?

If this sounds like you, please send us your CV (no more than 2 pages), your LinkedIn profile and a couple of paragraphs on how you would approach growing our training offer for institutions.

Things to note:

1. You need to have the right to work in the already - we cannot sponsor visas for this role.

2. We are an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, class, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

About This Job

This is an exciting role in Army Cadet Headquarters responsible to lead this team of marketeers, media and communication specialists, working in partnership with all levels of the Army Cadets organisation.

We are looking for a marketing professional to:

· Actively maintain high levels of public awareness of the Army Cadets, its aims and activities, in support of the attracting more cadets and suitable adult volunteers to the organisation.

· Demonstrate the value and relevance of the Army Cadets to help retain and extend the current level of financial and other support from Defence, local communities and key stakeholders.

· Deliver effective and timely national external communications through a range of channels to promote the aims and activities of the Army Cadets.

· Drive effective internal communications to members of the Army Cadets to support the planning and delivery of cadet activity.

· Provide support and expert guidance to those delivering external and internal communications at the national, regional and local levels in the Army Cadets.

· Modernise the Army Cadets communications offerings to ensure keep up with consistent updates in the media & marketing space.

Essential Skills

· A recognised qualification or proven success in communications and / or marketing.

· Hands on digital marketing / communications experience

· Experience of PR and communicating with the media to generate positive coverage for the Army Cadets.

· The ability to work effectively as part of a broader team within a complex, multi-site organisation.

· Planning, project management and organisational ability.

· Excellent written and verbal communication skills.

· Demonstrable experience of delivering a wide range of media and comms materials to a high standard.

Please refer to the attached Job Description for further information.

Our charity

ACCT UK is a national youth charity dedicated to improving the life chances of young people. The Combined Cadet Force Association (CCFA) is a charity dedicated to the promotion of the ideals and activities of the Combined Cadet Force in schools. Together we want to ensure that every young person has the opportunity to learn new skills, build confidence and be inspired through their cadet experience.

We want to develop the youth leadership and training abilities of adult volunteers whilst also helping young people to access cadet activities through fundraising, grant-making, developing new resources and direct support.

We strongly believe that everyone benefits when you help young people to develop their character and values through activities that stretch and mature them. We also know that when young people engage with others at a range of levels in their communities it builds confidence and improves empathy for other’s lives.

Who we are

By joining ACCT UK you will help us to reach more young people and make a greater difference and we look forward to working with you. We actively promote and encourage you to explore ideas that improve all aspects of the charity’s work in pursuit of its charitable aims.

The charities are proud of our diverse teams, with people on different working patterns, from different backgrounds and at different life-stages. Our experience has taught us that having people with different perspectives and different lived experiences leads to better outcomes for our beneficiaries. If you are wondering if our organisation is for someone like you, the answer is yes! Please apply and explain how you, your experience, your talent and your potential are the right fit for this role.

What we can offer you

In addition to your salary, we offer all staff:

· Flexible working arrangements (you agree a working pattern with your line manager).

· The ability to work both from home and from our Aldershot office.

· Personal Accident Insurance, including loss of earnings cover and death benefit.

· 15 days of sick pay in any 12-month period (after 12 months employment - pro-rata for part time staff).

· A contributory pension scheme (you contribute at least 5% and we will contribute 10%).

· Good leave allowances (which are offered pro-rata for part time staff):

o 20 days annual leave plus Bank Holidays.

o Additional privilege leave, on set days each year, such as between Christmas and New Year.

o An additional five days of volunteering leave.

· Support for qualifications and personal development.

· Employee Assistance Programme.

· Season ticket loan.

· Railcard (if you are eligible)

· A caring and supportive team environment.

How to apply

Please send a CV and Cover letter that details how you meet the requirements of the job description by 2359hrs by Sunday 26th April 2026.

Interviews will be held in person during the week commencing Monday 4th May 2026.

While AI tools can be beneficial, we value the personal touch and authenticity in job applications. We encourage you to highlight your unique experience, knowledge, skills, and abilities, ensuring all information is accurate. Please use AI tools responsibly and with integrity throughout the application and selection process.

Please note that as a charity dedicated to improving the lives of young people, we require staff to make a declaration about any relevant convictions, undergo a Disclosure and Barring Service check, Right to Work check and a Baseline Personnel Security Standard (BPSS) check (one of the requirements being that applicants must have been resident in the UK for 3 years). In addition, we will follow up references.

Please be advised that this position may close earlier than the stated deadline if a sufficient number of high-quality applications are received. To ensure your application is considered, we strongly recommend submitting it as soon as possible. Candidates will be notified of the next stage in the recruitment process if they are shortlisted.

About This Job

This is an exciting role in Army Cadet Headquarters responsible to lead this team of marketeers, media and communication specialists, working in partnership with all levels of the Army Cadets organisation.

We are looking for a marketing professional to:

· Actively maintain high levels of public awareness of the Army Cadets, its aims and activities, in support of the attracting more cadets and suitable adult volunteers to the organisation.

· Demonstrate the value and relevance of the Army Cadets to help retain and extend the current level of financial and other support from Defence, local communities and key stakeholders.

· Deliver effective and timely national external communications through a range of channels to promote the aims and activities of the Army Cadets.

· Drive effective internal communications to members of the Army Cadets to support the planning and delivery of cadet activity.

· Provide support and expert guidance to those delivering external and internal communications at the national, regional and local levels in the Army Cadets.

· Modernise the Army Cadets communications offerings to ensure keep up with consistent updates in the media & marketing space.

Essential Skills

· A recognised qualification or proven success in communications and / or marketing.

· Hands on digital marketing / communications experience

· Experience of PR and communicating with the media to generate positive coverage for the Army Cadets.

· The ability to work effectively as part of a broader team within a complex, multi-site organisation.

· Planning, project management and organisational ability.

· Excellent written and verbal communication skills.

· Demonstrable experience of delivering a wide range of media and comms materials to a high standard.

Please refer to the attached Job Description for further information.

Our charity

ACCT UK is a national youth charity dedicated to improving the life chances of young people. The Combined Cadet Force Association (CCFA) is a charity dedicated to the promotion of the ideals and activities of the Combined Cadet Force in schools. Together we want to ensure that every young person has the opportunity to learn new skills, build confidence and be inspired through their cadet experience.

We want to develop the youth leadership and training abilities of adult volunteers whilst also helping young people to access cadet activities through fundraising, grant-making, developing new resources and direct support.

We strongly believe that everyone benefits when you help young people to develop their character and values through activities that stretch and mature them. We also know that when young people engage with others at a range of levels in their communities it builds confidence and improves empathy for other’s lives.

Who we are

By joining ACCT UK you will help us to reach more young people and make a greater difference and we look forward to working with you. We actively promote and encourage you to explore ideas that improve all aspects of the charity’s work in pursuit of its charitable aims.

The charities are proud of our diverse teams, with people on different working patterns, from different backgrounds and at different life-stages. Our experience has taught us that having people with different perspectives and different lived experiences leads to better outcomes for our beneficiaries. If you are wondering if our organisation is for someone like you, the answer is yes! Please apply and explain how you, your experience, your talent and your potential are the right fit for this role.

What we can offer you

In addition to your salary, we offer all staff:

· Flexible working arrangements (you agree a working pattern with your line manager).

· The ability to work both from home and from our Aldershot office.

· Personal Accident Insurance, including loss of earnings cover and death benefit.

· 15 days of sick pay in any 12-month period (after 12 months employment - pro-rata for part time staff).

· A contributory pension scheme (you contribute at least 5% and we will contribute 10%).

· Good leave allowances (which are offered pro-rata for part time staff):

o 20 days annual leave plus Bank Holidays.

o Additional privilege leave, on set days each year, such as between Christmas and New Year.

o An additional five days of volunteering leave.

· Support for qualifications and personal development.

· Employee Assistance Programme.

· Season ticket loan.

· Railcard (if you are eligible)

· A caring and supportive team environment.

How to apply

Please send a CV and Cover letter that details how you meet the requirements of the job description by 2359hrs by Sunday 26th April 2026.

Interviews will be held in person during the week commencing Monday 4th May 2026.

While AI tools can be beneficial, we value the personal touch and authenticity in job applications. We encourage you to highlight your unique experience, knowledge, skills, and abilities, ensuring all information is accurate. Please use AI tools responsibly and with integrity throughout the application and selection process.

Please note that as a charity dedicated to improving the lives of young people, we require staff to make a declaration about any relevant convictions, undergo a Disclosure and Barring Service check, Right to Work check and a Baseline Personnel Security Standard (BPSS) check (one of the requirements being that applicants must have been resident in the UK for 3 years). In addition, we will follow up references.

Please be advised that this position may close earlier than the stated deadline if a sufficient number of high-quality applications are received. To ensure your application is considered, we strongly recommend submitting it as soon as possible. Candidates will be notified of the next stage in the recruitment process if they are shortlisted.

Self-employed part-time Communications Specialist vacancy – for regional group of a  
national environmental campaigning charity (Hybrid) 

CPRE North and East Yorkshire (CPRENEY) is a long-established charity working to protect, promote and enhance the countryside. We cover a huge area (6,900+ square miles!) from the River Tees in the north to Goole, south of the River Humber and west from the Yorkshire Dales to the East Yorkshire coast.  Our region comprises diverse landscapes and communities and includes some of the most beautiful countryside in the UK including the Yorkshire Dales and North York Moors National Parks. Leveraging our land use and planning expertise, we respond to Local Plan consultations and provide support to members of the public and community groups to help shape development in ways that enrich the countryside and respond positively to the double threats of climate change and biodiversity loss. 

Right now, we are looking for an experienced individual to fill a new freelance role focused on creating content and managing all the charity’s external communications, with a particular focus on strengthening engagement with current and potential members/supporters. Applicants should have experience of and skills in online content development, website maintenance and use of social media channels / knowledge of SEO. 

The Charity for Civil Servants sits at the heart of the UK Civil Service. While we can’t always prevent the tricky, stressful, sad stuff from happening, when it does happen, we help current, former and retired civil servants get the best support.

We’re 140 years old in 2026 and we’ve got big ambitions to ensure we are there for those who need us for generations to come.

We are looking for a Digital Communications Manager to join Communications Team as we embark on the next phase of our strategy to accelerate awareness, participation and income growth. This role drives the strategic digital communications which play a pivotal role in raising awareness of the Charity’s work.

Working collaboratively with internal teams, this role will oversee our digital marketing strategies, manage our website and create video content to promote our services, campaigns, and fundraising initiatives.

If you have digital communication and/or marketing experience within the charity or public sector, and at a manager level, then we would like to hear from you!

The ideal candidate will also be highly experienced in website and content management systems, content creation and SEO/SEM. Highly skilled in social media, email marketing systems, scheduling tools, analytics dashboards and tools, CRM, CMS and design suites, they will be an expert in Adobe Creative suite, Canva and other video editing tools. Strong project management and strategic planning skills as well as line manager experience are essential.

In return, we can offer you a supportive, inspiring and friendly team culture and excellent benefits including a health cash plan, Headspace, life assurance, excellent pension, generous annual leave, birthday leave and a cycle to work scheme.

To apply, please submit your CV and a covering letter that states why you would be suitable for this role. The closing date for applications is 19 April 2026. 

First interviews will take place on 27 April 2026. Please let us know in your covering letter if this date would be difficult for you. If you need any adjustments to enable you to perform to your best at interview, please let us know in your application (you don’t have to explain why).

The Charity for Civil Servants are committed to building and developing a workforce which reflects the diversity of the civil service community that we support. We seek to ensure all job applications are treated fairly, with respect and without bias and we encourage applications from suitably experienced candidates regardless of sex, race, disability, age, sexual orientation, gender identity, religion or belief, or any other factor.

As Marketing Manager with strong third sector experience, you’ll oversee the day-to-day planning, production, and delivery of fundraising and awareness campaigns across digital and traditional channels.
You’ll manage timelines, creative workflows, and campaign assets ensuring every message, design, and ad reflects The Zahra Trust’s brand and moves people to give, act, and advocate.
You’ll collaborate closely with internal teams (Fundraising, Programs, and IT), as well as external agencies and vendors, to bring campaigns to life on time, on budget, and with measurable results.
This role is ideal for a hands-on project manager and storyteller who thrives in fast-paced, purpose-driven environments.

The Youth Endowment Fund

Head of Digital Communications

Reports to: Director of External Affairs and Youth Understanding

Salary: £67,800

Location:  Central London or Hybrid*(see below)

Contract: 2-year fixed term contract

Closing date for applications: 12pm, Tuesday 7th April 2026

Interview dates: Week commencing 20th April 2026

About the Youth Endowment Fund (YEF)

All of us will experience violence at some point in our lives. For many children, it is a daily reality. Each year, tens of children are killed, hundreds are hospitalised, 1 in 5 teenage children are victims and the majority admit to feeling afraid of violence. It scares them when they travel home from school, prevents them from going out and makes the most vulnerable feel like they don’t matter. It is taking lives, traumatising families and dividing communities. It robs potential, progress and hope. 

But it doesn’t have to be this way. 

The Youth Endowment Fund believes that no child should be affected by violence. We research violence to understand it; we find, fund and test what works to prevent it; and we are building a movement to end it.

Communications at YEF

The Communications team, within the External Affairs and Youth Understanding directorate, is a critical arm of the organisation. We can only reduce violence if people hear about what works and put it into practice. Change is hard and it only happens if people trust where it comes from and want to engage with what we are communicating. We can only make change at scale if we’re smart about using digital tools to reach a growing, diverse audience across society.

We need professionals working across our sectors — youth-workers, police officers, social workers, policymakers, headteachers, and more — to find out about and be part of our movement. To do this, we must communicate with humility, authenticity and clarity.

We need politicians, commissioners and funders to follow our guidance and use our products. To do this, we must secure a seat at the table, communicate with intellectual rigour and persuade using the evidence.

We also need to connect with wider society, helping anyone who cares about making Britain safer for the next generation to understand what we do, what works and how they can support our cause. To do this, our brand must be accessible and inspiring, leveraging robust research alongside human storytelling.

As the Head of Digital Communications, you will be essential to achieving our mission. You will join the YEF at an exciting time. We are entering a crucial phase of increasing our policy influence at the top of government, changing things for the better across our sectors — education, youth justice, youth sector, children’s services, policing, health — and mobilising a movement to keep children and young people safe.

Your job is to make sure that the right people are drawn to our website and our digital communications, that they discover and engage with our content — from quoting our data, to using our Toolkit and evidence, to following practical recommendations in our guidance, to watching videos about the latest trends and conversations in violence prevention  — and trust what we have to say.

You will support the Director of External Affairs and Youth Understanding to plan, build and execute a digital campaign to make all of this happen. You will help to lead the Communications team to hold the attention of our priority audiences and making them act.

Key Responsibilities

• The core of your job is to ensure that YEF's audience grows rapidly and strategically in size, that people working in our sectors gain awareness and confidence in our brand and that decision-makers engage with our work via our digital channels: our website, social media, newsletters, search, long- and short-form videos and the Safe podcast.
   
• You will further develop YEF’s existing digital marketing strategy into a national campaign across 2026-2029 for mobilising the evidence to prevent violence affecting children and young people.
   
• You will provide leadership to YEF generally and the Communications team specifically - managing the Senior Digital Marketing Manager and Digital Marketing and Communications Officer – to develop internal collaboration for boosting organisation-wide digital activity, such as call-to-actions via social media and video content.
   
• You will execute a strategy for moving to a more segmented, sector-specific communication strategy that engages each audience (whether teachers, youth workers, police officers etc.) to use of YEF’s products whether our Toolkit, our Guidance on what works and self-assessment tools for each sector.
   
• To commission and develop compelling, eye-catching video content that authentically showcases case studies of our work, drives our audiences towards our channels and products and significantly boosts widespread engagement — views, likes, comments and shares — online.
   
• To help secure and convert high-profile digital communications opportunities for the team in representing YEF’s work, including podcast and video placements.
   
• To develop and leverage relevant agency relationships, and use data analytics, to optimise our SEO positioning for online searches related to youth violence, advise on investment in paid advertising to drive traffic to our website and products, and generally boost our digital engagement.

About You

You are this sort of person:

• You communicate complex ideas clearly. Whether speaking or writing, you break down complicated concepts in ways that make sense to different audiences – without oversimplifying. You bring clarity where others bring jargon.
   
• You get things done. You’re organised, delivery-focused, and produce high-quality work, even under pressure. You work independently and to a high standard.
   
• You are skilled at designing and delivering digital comms and audience journeys for different segments of an organisation’s audience. You know how to build up a clear picture of audience members, develop their customer journey and turn them from unaware to aware, to a user and then an advocate.
   
• You think big and adapt fast. You’re a strategic thinker who can see the big picture without losing sight of the detail. You’re logical, creative, and open to challenge – always testing and refining your ideas.
   
• You care about the detail. You like getting a system working well, planning a campaign and getting the detail right, organizing who is doing what and seeing it all happen.
   
• You pay attention to what is happening in the world. You’re plugged into current affairs, technological trends and media conversations, particularly when it comes to British society.
   
• You are committed to equality, diversity and inclusion. You believe and act in a way that celebrates and encourages a range of experiences, backgrounds and values.

You have:

• A track record of driving digital communications to hundreds of thousands of people at a regional or national scale. You have led, planned and executed campaigns that bring about measurable outcomes online and practical change in the real world.
   
• Experience working with a mission-driven charity, organisation or business. You care about using your extensive digital skills to drive the work of an organisation striving to achieve social change.
   
• Experience within a leadership or management position. You have led people to drive bold, transformative communications for an organisation, company or business.
   
• Expertise in using technical tools and data analytics to target audiences online. You know how to segment and target digital audiences, transform SEO performance, develop high quality websites, increase newsletter engagement and bring new technical tools to solve problems.
   
• You have experience of commissioning creative partners - like consultants, videographers and designers - to produce compelling digital outputs and developing narrative-led content about urgent social issues that draws people in.
   
• A track record of producing video – such as case studies, explainers or podcasts - to increase positive regard, brand awareness and audience engagement on LinkedIn, Instagram Reels, YouTube, TikTok and X.

You may have the following, but they are not necessary:

• A qualification in digital marketing.
• Past experience of using Salesforce for marketing campaigns.
• Experience of working in or close to one or more of our priority sectors: education, youth justice, youth sector, children’s services, policing and health.
• Knowledge of using Artificial Intelligence to ethically and effectively boost digital performance at an organisation

While it’s not a criteria, we are especially interested to hear from applicants who have lived experience of youth violence.

It’s important to us that the people we hire do not discriminate. We believe in being inclusive and giving everyone an equal chance to succeed. Applications are welcome from all regardless of age, sex, gender identity, disability, marriage or civil partnership, pregnancy and maternity, religion or belief, race, sexual orientation, transgender status or social economic background.

All appointments will be made on merit, following a fair and transparent process. In line with the Equality Act 2010, however, the organisation may employ positive action where candidates from underrepresented groups can demonstrate their ability to perform the role equally well.

This position will require a DBS check to be performed, but a record is not a block to performing this role.

Hybrid Working Details 

The office is based in Central London, but you don’t have to be. Those living in London and within the 32 London Boroughs are expected to be in the office a minimum of 2 days per week. If you live outside of London and work remotely, you’ll be expected to work from the London office 2 days per month. As part of our commitment to flexible working, we will consider a range of options for the successful applicant. All options can be discussed at the interview stage. 

To Apply 

To apply, please send a CV and a cover letter answering the specific questions below, along with the completed monitoring form, by clicking the "Apply for this" button by 12pm, Tuesday 7th April 2026.

Application Questions  

• Why are you drawn to work at the Youth Endowment Fund and why do you care about our mission? (400 words max)
• Tell us about your experience of leading a digital communications team? (400 words max)
• Tell us about your experience of creating and implementing a digital strategy within an organisation to engage a large audience. Please be clear about how you measured your success? (400 words max)

Interview Process

Shortlisted candidates will be sent a technical task to complete before the interview. Interviews will take place from the week commencing 20th April 2026

PLEASE NOTE: We do not sponsor work permits and you will be required to provide proof of your eligibility to work in the UK. 

Benefits Include

• £1,000 professional development budget annually
• 28 days holiday plus Bank Holidays
• Employee Assistance Programme – 24hr phone line for free confidential support
• Volunteering days - 4 half days per year
• Death in service - 4 times annual salary
• Flexible hours. Core office hours 10am – 4pm
• Financial support including travel and hardship loans
• Employer contributed pension of 5%.

Personal Data

Your personal data will be shared for the purposes of the recruitment exercise. This includes our HR team, interviewers (who may include other partners in the project and independent advisors), relevant team managers and our IT service provider if access to the data is necessary for performance of their roles. We do not share your data with other third parties, unless your application for employment is successful, and we make you an offer of employment. We will then share your data with former employers to obtain references for you. We do not transfer your data outside the European Economic Area.

About Kinship

We are Kinship. The leading kinship care charity in England and Wales. We’re here for kinship carers – friends or family who step up to raise a child when their parents aren’t able to. 

Together, let’s commit to change for kinship families.

About the role

We’re looking for a motivated and creative Senior Marketing Officer to join Kinship’s Marketing Team to help us reach more kinship carers with our support offer. You’ll bring strong experience in delivering effective, insight-driven digital marketing campaigns across channels, including social media, email, web, paid advertising and content marketing.   

You’ll play a key role in delivering integrated marketing campaigns and promoting our services and programmes – including Department for Education-funded training – to kinship carers, referral partners, and professionals across England and Wales.   

Working closely with the Head of Marketing, you’ll plan and deliver impactful marketing activity, create engaging content, and use data and analytics to optimise performance. You’ll also contribute to shaping our marketing strategy by bringing evidence, creativity and best practice from across the digital landscape. This hands-on role offers the opportunity to maximise reach and impact and raise the profile of kinship care while supporting families.   

Key responsibilities   

• Work with the Head of Marketing to develop marketing plans, and have day-to-day oversight of the delivery of these to promote the DfE-funded training and support service to kinship carers, to ensure good take-up of all training events by a diverse range of kinship carers, in line with the programme goals.

• Plan and deliver multi-channel marketing campaigns (digital, print, social media - paid and organic, email, SMS, etc.), monitoring and optimising campaigns for greatest impact and testing new approaches.

• Produce and oversee content creation for marketing plans and campaigns, delivering high-quality, insight-led and engaging marketing content for different audiences and/or channels, including case studies, blog posts, leaflets, videos, and social media assets.

• Plan and deliver creative and innovative paid ads campaigns across Meta, reviewing and optimising throughout, ensuring robust reporting is in place and using analytics and insights to inform future campaigns.

• Help embed a new email marketing platform to support the delivery of our email marketing strategy, including segmentation, automated journeys testing and reporting.

• Support the delivery of marketing strategies and activities to grow brand awareness and increase engagement with kinship carers and other key audiences.

• With the Head of Marketing, work with services teams to understand our target audience, and identify opportunities to integrate Kinship’s holistic support offer - including our peer support service and website advice content/ Kinship Compass - into training marketing activity where appropriate.

• Track KPIs and produce regular monitoring reports on marketing performance across channels and, with support from the Head of Marketing, adjust campaigns and plans to optimise impact and make recommendations for future testing.

• Manage and prioritise incoming requests from the organisational briefing process for services marketing support, including producing collateral templates in line with brand guidelines, working closely and collaboratively with comms and digital teams.

• Work in collaboration and co-production with kinship carers to ensure meaningful input and representation in the development of relevant plans and activities.

​Knowledge, abilities, skills and experience: 

Experience    

• Demonstrable marketing experience in an in-house or agency role (minimum 4 years experience).   

• Experience of developing and delivering marketing campaigns and activity to meet specific objectives, including engagement and acquisition of target audiences.   

• Experience of supporting numerous marketing campaigns or activities at the same time.   

• Strong digital marketing experience, including use of email marketing systems; design software including Canva; social media platforms and photo and video editing software.   

• Experience of planning, delivering and optimising email marketing campaigns to drive supporter engagement, using segmentation, automation and performance analysis. 

• Experience using a Contact Management System, such as Salesforce.   

• Passion for and experience of developing a range of content for different audiences and channels (such as videos, infographics, blogs and social media posts).   

• Experience of using communications planning tools or systems (e.g. planning grids, Asana, Hootsuite, Loomly).   

• Experience of tracking and reporting on social media and other digital marketing analytics and using insights and data to inform optimisation and planning of new activity.   

• Experience of delivering marketing campaigns across organic and paid social, particularly Meta paid advertising.    

• Experience working with brand guidelines and applying brand principles to create impactful marketing. 

Knowledge and skills   

• Exceptional written and spoken communications skills, with the ability to develop impactful narratives tailored to different audiences and channels.   

• Excellent attention to detail.   

• Excellent organisation skills and the ability to work happily in a fast-paced environment, keeping multiple projects and objectives on track, often to tight deadlines.   

• Ability to work both independently and collaboratively.   

• Excellent copywriting skills and experience of writing marketing copy for a range of audiences and channels, communicating clearly, concisely and with an organisation’s tone of voice.   

• Understanding of how to deliver integrated online and offline marketing campaigns and materials to deliver objectives.    

• Ability to work in a small in-house team, developing marketing materials and campaigns with limited resource demanding creativity and excellent project management skills.   

• Confident using Microsoft 365 including Word, Excel, PowerPoint and online design programmes such as Canva.     

• Understanding of how Meta paid social and paid search complement each other across the user journey  

Attributes   

• Confident building trusted relationships with internal and external stakeholders.   

• Excellent interpersonal skills and able to develop good relationships and ways of working with colleagues at all levels.    

• Organised and has good attention to detail.    

• Collaborative and enjoys working across a number of teams.   

• A creative and solutions-focused person, able to use own initiative and make suggestions.   

• Empathy, sensitivity, and understanding of the needs of families facing challenges.  

• Commitment to the values, aims and objectives of Kinship.    

• Commitment to equal opportunities and diversity and a respectful approach to working with people from a range of backgrounds.    

• Right to work in the UK.   

Desirable: 

• Experience of kinship care . 

• Knowledge of children’s social care system and/or experience of work with kinship carers.   

• Understanding of working in the charity sector.  

What we offer you:

• Flexible working - we understand how important it is to balance family and work life.
• ​30 days annual leave, plus bank holidays (1 April to 31 March) pro rata (3 to be taken at Christmas shutdown)
• Employee Assistance Programme (24/7 confidential advice line and counselling)
• Charity Worker Discounts.

Please apply for the role of Senior Marketing Officer by sending a CV and cover letter (no more than 2 pages) detailing how you match the requirements for the role. Please use examples to demonstrate your experience.