Social media officer jobs

About the role

The Social Media and Marketing Officer will deliver high-performing digital marketing campaigns that drive supporter acquisition and engagement. Working within the charity’s Policy and Communications team, you will focus on content creation to support a broad range of charity initiatives, ranging from fundraising campaigns to promoting events including our annual conference and signature fundraising event, the Duchenne Dash, and disseminating news to our stakeholders and community.

Reporting to the Director of Policy and Communications, you will lead the execution of digital campaigns, work to strengthen our presence on social media and grow our audience to amplify our communications and marketing activity, produce impactful marketing materials, work with community representatives and ambassadors to develop case studies and support with wider marketing and communications activity.

In the role you will:

• Support the implementation and delivery of multi-channel campaigns that build awareness of Duchenne UK’s work, promote our events, projects and outputs, and support fundraising goals.
• Take responsibility for the charity’s social media channels (Facebook, Instagram, LinkedIn and TikTok), ensuring consistent, engaging, and mission-led content – planning, scheduling and publishing content.
• Help manage the digital marketing content calendar and coordinate content with colleagues across the organisation.
• Create a variety of digital content, including graphics, videos, reels, stories, blogs, and newsletters.
• Monitor and, where appropriate, respond to, and engage with followers and messages.
• Manage the charity’s regular e-newsletter using tools such as Dotdigital.
• Stay up to date with trends in digital communication and identify opportunities for innovation.
• Create detailed campaign plans, including channel selection, content requirements, and delivery timelines.
• Monitor campaign performance using analytics tools and dashboards, providing actionable insights.
• Ensure staff and volunteers feel informed and inspired through engaging internal updates and on-brand messaging.
• Harness social media channels to raise the profile of the organisation and promote our work and policy positions and grow our audience on LinkedIn, Facebook and Instagram.

Person Specification

Essential experience:

• Experience of writing for a range of audiences and using different channels to produce convincing, clear and succinct content across a range of platforms such as socials, blogs, web and print.
• A strong eye for detail and the ability to create content that resonates.
• Experience of using digital and social media for influencing and campaigning purposes.
• Experience supporting the development of and implementing social media strategies to increase engagement, reach and donations.
• Experience managing competing demands, meeting deadlines, and juggling multiple projects effectively.

Essential skills and attributes:

• Highly motivated with a passion for improving the life outcomes of people living with DMD. Proficient with all main Microsoft Office packages
• Ability to demonstrate sensitivity to the needs of patients and families, with resilience to navigate challenging situations.
• Proficiency with digital platforms, content management systems, and marketing tools.
• Excellent interpersonal skills with people of all ages and backgrounds. 
• Ability to work on own initiative.
• Ability to build excellent working relationships both internally and externally.
• Good organisational and workload management skills.

Desirable experience:

• Experience delivering impactful social media led fundraising strategies
• Experience running social media presence for an organisation and harnessing social media to promote and showcase events
• Experience using Dotdigital or similar digital marketing software and producing newsletters and other marketing emails.

Desirable skills:

• Graphic design skills and working knowledge of Canva and Adobe design suite.
• Experience with Pay-Per-Click (PPC) campaigns across platforms such as Google Ads and Meta Ads Manager.

Benefits

• 25 days of annual leave + 8 days of public holidays (both pro rata)
• Summer Fridays – half days on Fridays in July and August (pro rata)
• Flexible working policy
• Hybrid working with a minimum of 2 days in the office per week
• Standard Employer Pensions contributions after 3 months
• Team wellness day and team away day
• Training and development opportunities

 Terms and conditions

The appointment is subject to satisfactory references and an initial six-month period of probation, during which performance will be regularly reviewed.

The applicant must have the right to work in the UK and provide relevant ‘right to work’ documentation.

Relevant training will be provided during induction as well as opportunities to develop your career through experience of different aspects of the charity’s work and working with colleagues on new initiatives.

Sound like the job for you? We’d love to hear from you.

Location: Reading, Hybrid (at least twice a month to the Reading Office)
Hours: Full time
Salary: £33,000 per annum 
Contract Type: Permanent
Campaign Closes: 11th March 2026
Interviews: First stage, 18th March 2026. Second stage,  25th March 2026

On occasion, we might close a vacancy early due to a high number of applications being received. Interested candidates are encouraged to submit their application as early as possible

Core Purpose: 
As our PR & Social Media Officer, you will play a vital role in bringing Make-A-Wish UK’s mission to life. By building strong media relationships, creating high-quality content and engaging our digital communities, you will help strengthen our brand and raise vital awareness of our work. In this exciting role, your work will be central to amplifying the charity’s impact and ensure effective communication across earned and owned channels, ultimately supporting the goal of granting life-changing wishes to children with critical illnesses.

Essential

• Proven experience in a PR and/or social media role within a comparable organisation (ideally a minimum of three years).
• Demonstrable experience and confidence with PR outreach, media relations, and press material preparation.
• Experience managing social media platforms, including content creation and community management.
• Experience in using relevant programmes, including social media channel planning tools such as Sprout Social and asset creation tools like Adobe Express or similar. 
• Excellent organisational skills and attention to detail.
• Strong communications skills including writing skills.
• Ability to build relationships with media contacts, external stakeholders and wider internal teams.
• Skilled in managing a varied workload, able to pivot between PR and social media responsibilities as required.

Desirable

• Experience within Not-for-Profit or the Charity sector and its common practices and regulations.
• Experience working with storytellers sharing sensitive topics.
• Understanding of the importance of our services to children, their families and local communities would be highly beneficial. 

Key Responsibilities:
PR campaign support

• Assist the PR Manager in planning and executing PR campaigns.
• Draft press releases, media outreach materials, and PR project plans.
• Develop and maintain media relationships and media databases to ensure effective media engagement.
• Seek opportunities to enhance our media exposure through strategic partnerships and collaborations.
• Support reaction and responses to media incidents.
• Work with wish families to share their story in a sensitive and an authentic way.
• Lead on some PR projects, owning and delivering releases.

Social media management

• Support the daily management of social media channels, including content creation, curation, and scheduling.
• Monitor and respond to community interactions to foster engagement.
• Tailor content to resonate with different audience segments, ensuring alignment with organisational goals.
• Track and evaluate social media performance, responding to key results.
• Lead on some social media projects or campaigns, producing and executing social media plans.

Project-based communications

• Coordinate specific project communication plans, leveraging audience insights and channel expertise.
• Support communications efforts for high-profile events, corporate partnerships, and volunteer recruitment initiatives.
• Collaborate with partners to deliver on multi-year communication strategies, ensuring clear messaging and outreach goals.

Content Creation

• Create compelling and audience-focused content for social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.).
• Assist in creating long-form content for blogs, newsletters, and digital media to reach a wider audience.

Tracking and researching trends

• Track and analyse the charity’s online and media presence 
• Create reports on performance and research which campaigns lead to achieving organisations goals such as increased income. 
• Identify trends and look for ways to improve engagement and brand.

Campaign  evaluation, reporting and coordination 

• Use monitoring and insight tools to assess the effectiveness of PR and social media campaigns.
• Provide data and insights to improve future communication strategies and audience engagement.
• Collate and coordinate PR and Social media requirements for campaigns and partnerships

The Social Media & Marketing Officer leads Emerging Futures’ social media presence and external-facing marketing activities, bringing our stories, values and mission to life across LinkedIn, Facebook, Instagram and YouTube.

Working closely with the Communications team, our regional services, and the company’s Recovery Voice Network, you will create compelling, sensitive, and engaging digital content that reflects the lived experiences of people in recovery and the strengths of our services.

This role is hands-on and creative: capturing video content in services nationwide, producing high-quality Reels and short-form video, coordinating external freelancers, planning content calendars, and ensuring our online communities feel respected, supported and inspired.

We are open to making the role work for the right candidate, so while Monday-Friday, 9am-5pm is fine by us, we are also open to flexible working patterns and compressed hours to accommodate those with additional needs. We encourage anyone with great experience to apply.

Our Time Charity is seeking an experienced Communications and Social Media Officer to strengthen our digital presence and amplify the voices of children affected by parental mental illness.

This role plays a central part in delivering our communications strategy by ensuring our message reaches families, professionals, funders and partners with clarity, creativity and purpose. You will manage our social media channels, develop engaging and accessible content, support campaign rollouts, and contribute to PR and stakeholder communications that challenge stigma and raise national awareness.

Working closely with the Communications Lead and the wider team, you’ll help shape and share stories that reflect lived experience, ensuring children feel seen, understood, and less alone, and that the wider system better understands the impact of parental mental health difficulties.

This role is ideal for someone with experience in communications, social media, or digital marketing within a charity or purpose-driven organisation who enjoys combining strategy with hands-on delivery, translating complex topics into compelling content, and using insights to grow reach and engagement.

To learn more about the role, responsibilities and how to apply, please download the full recruitment pack.