Social media officer jobs

We’re looking for a creative and data-driven Senior Social Media Officer to take the lead on managing and evolving our social media presence across multiple channels. You’ll work closely with colleagues across our global teams to bring our brand to life online — raising awareness, driving engagement, and helping us tell powerful stories of change.

This role sits within our Brand & Communications team. You’ll be responsible for managing digital communities, creating compelling content, spotting trends, and using data insights to optimise our performance. You’ll also play a vital role in building capacity across the organisation, helping others to use social media in a way that’s consistent, impactful, and aligned with our global objectives.

Accountabilities

• Lead the development and delivery of our social media strategy, ensuring alignment with broader communications goals.
• Manage our global social media channels and digital communities — engaging followers, responding to queries, and growing our reach.
• Create and coordinate engaging, platform-appropriate content — including graphics, video, and storytelling.
• Analyse and report on performance, using insights to inform strategy and day-to-day decisions.
• Stay ahead of trends, spotting new opportunities for engagement and innovation.
• Support colleagues and partners with expert advice, toolkits, and training to strengthen their own social media activity.
• Contribute to integrated campaigns, helping us amplify fundraising and other strategic profiling efforts (e.g. influencing, thought leadership, etc).

(Please see the Recruitment Pack on our careers page for full accountabilities details)

About you

You are an experienced and dynamic digital communications professional with a proven track record in developing and executing social media strategies that deliver demonstrable impact. Your exceptional communication skills enable you to collaborate effectively with diverse stakeholders, showing persuasive leadership to foster a culture of creativity and innovation rooted in data-backed insights and strategic brand building.

You are passionate about social justice, sustainable development, and climate resilience, and understand the power of social media to galvanise audiences and achieve organisational objectives. You’re curious, collaborative, and confident in your expertise, and feel equally comfortable rolling up your sleeves to create content or digging into analytics to continuously optimise performance.

You stay informed about emerging digital innovations, always seeking new ways to elevate Practical Action’s work and profile.

You’ll bring:

• Proven experience in social media strategy and management (experience in the INGO or development sector a plus).
• Excellent knowledge of key platforms (LinkedIn, Instagram, YouTube, etc.) strengths and opportunities, and how to get the most out of them.
• Strong storytelling skills and experience creating multimedia content, with grounded confidence to adapt master narratives and campaigns to diverse audiences.
• Spotless attention to detail and commitment to the development of high-quality outputs aligned with the organisation’s strategic objectives.
• Solid grasp of digital analytics, social listening tools, and the ability to translate data into insights, creating accessible reports and actionable recommendations.
• Continuous curiosity and understanding of current digital trends, best practices, and emerging platforms.
• Ability to work with and mentor a diverse array of colleagues from different backgrounds and cultures at all levels and experience.
• An inclusive, respectful, and collaborative mindset is a must.

Bonus if you have:

• Experience using project management tools like Mondaycom and Miro
• Comfortability using creative platforms like Canva and Adobe Creative Cloud

Job Title: PR & Social Media Officer

Department: Communications (Engagement Group)

Reports to: External Communications Senior Manager

Contract: Full-time, Permanent

Salary: £34,350 - £38,000 (depending on experience)

Location: Hybrid - London, EC1Y and homeworking

About Better Society Capital (BSC):

Better Society Capital (BSC) is the UK's leading social impact-led investor. Our mission is to grow the amount of money invested in tackling social issues and inequalities in the UK; we do this by investing ourselves and enabling others to invest for impact too.  Since 2011, we have helped the social impact investment market grow twelve-fold to over £10 billion. This capital has financed social purpose organisations tackling everything from homelessness to mental health and fuel poverty. BSC manages £634m of its own investments as well as acting as portfolio manager for the Schroder BSC Social Impact Investment Trust (SBSI) managing its £83m portfolio. As BSC begins delivering its next five-year strategy, the organisation is embarking on a period of significant opportunity, growth and impact.

The opportunity:

We are seeking an enthusiastic PR and Social Media Officer to support our external communications, thought leadership initiatives, and events programme, with a particular focus on communicating complex financial and investment-led ideas in a clear, engaging way.

The role will be responsible for executing PR and social media strategies that elevate Better Society Capital's reputation, amplify our thought leadership, and create meaningful engagement with our diverse stakeholder ecosystem, including investors, policymakers, financial institutions, and impact-focused organisations.

This is an excellent opportunity for someone who already has a grounding in finance or financial services communications and is looking to develop specialist expertise within the impact investing sector.

What you will do:

PR Support & Content Creation

• Support the execution of PR strategies and campaigns under senior management guidance

• Help translate technical financial concepts into accessible narratives for non-specialist audiences, while maintaining accuracy and credibility

• Draft press releases, media statements, and thought leadership content relating to investment activity, market development, and financial policy, for review and approval

• Research industry trends across financial services, impact investing, and public policy, identifying credible story opportunities

• Monitor media coverage and compile regular media reports and analysis

• Support communications around investment announcements, fund performance, market data, and research outputs

• Assist with crisis communications planning and response activities

Social Media Management & Content Creation

• Execute daily social media activities across all platforms (LinkedIn and Bluesky)

• Create engaging social media content including graphics, videos, and written posts

• Manage social media calendars and scheduling, ensuring consistent brand voice and messaging

• Monitor social media performance, compile analytics reports, and suggest optimisation strategies

• Stay current with social media trends and platform updates, making recommendations for new approaches

Administrative & Operational Support

• Maintain communications databases and contact management systems

• Coordinate with design and external agencies on communications materials

• Assist with compliance and regulatory requirements for communications

• Provide general administrative support to the communications team

• Other duties as required

What you will bring:

Qualifications & Experience

Essential:

• 1–2 years’ experience in PR, social media, or communications roles within a finance-adjacent environment (e.g. agency clients in financial services, impact investing, asset management, banking, or in-house roles)

• Strong writing and editing skills across multiple formats and platforms, with the ability to communicate financial or investment-related content clearly

• Familiarity with trade & national media landscape in the UK

• Experience creating content for professional and stakeholder audiences, including investors, policymakers, or sector specialists

• Familiarity with the UK investment, charity, or social enterprise landscape

• Confidence working with data, evidence, and financial information to support communications outputs

• Experience with social media management, content creation, and analytics

Desirable:

• Educational background in finance, economics, business, or a related subject, or equivalent professional experience

• Experience working in or for financial services, investment firms, impact funds, or financial PR agencies

• Demonstrable understanding of impact investing, social investment, or sustainable finance

• Experience with graphic design software (Canva, Adobe Creative Suite)

Skills, Abilities and Attributes

• Strong written and verbal communication abilities

• Ability to quickly understand and accurately communicate financial products, investment structures, and market developments

• Strong judgement when handling financially sensitive or market-facing communications

• Comfortable working with senior stakeholders and subject matter experts to shape finance-led narratives

• Creative thinking with strong attention to detail

• Ability to work under pressure and meet tight deadlines

• Proficiency with social media platforms and management tools

• Experience with analytics and reporting tools

• Passionate about social impact and mission-driven work

• Proactive and entrepreneurial mindset with strong work ethic

• Collaborative team player with excellent interpersonal skills

• Adaptable and eager to learn in a fast-paced environment

• Strong attention to detail and commitment to quality

Embody Better Society Capital core values:

Ø  Purposeful –We are passionate and energetic in our work to bring about our long-term vision of a thriving social investment market that enables positive social impact.

Ø  Pioneering Spirit - We give our team the autonomy and flexibility to be entrepreneurial and creative. We have the courage to push boundaries and a restless drive for change

Ø  Openness - We listen, learn, experiment and collaborate.  And we are adaptive and flexible in responding to what we learn.

Ø  Rigorous - We take a rigorous approach in all we do.  We expect the highest standards and continually strive for excellence

Ø  Respectful - We are genuine in both our approach and aspiration.  We value each member of our team and our partners for what they bring.

Don’t meet every requirement? Studies have shown that women and people from racialised communities are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How to apply:

Closing Date:  11.59pm on Sunday 15 February 2026

Please apply via Applied which is designed to minimise unconscious bias in recruitment. We will review your CV and a short cover letter which should answer the following:

We want to understand why you are interested in a career here at BSC. As such, please include a short cover letter (1-2 paragraphs maximum) telling us about a time where you tried to do something to create a positive change. What was the goal, did it happen, and what did you learn about yourself along the way?

Your CV and statement will be anonymised and reviewed by the hiring panel to help minimise unconscious bias.

NB we screen for answers and CVs generated by Gen AI. To get a 5 star score, we ask that your statement and CV are authentic and reflect your own knowledge, skills and motivations.

Interviews

Round 1 virtual interviews: w/c 23 February 2026

Round 2 in-person interviews: w/c 02 March 2026

We are a Disability Confident Committed employer. Disabled applicants who meet the essential criteria will be considered for an initial screening interview. When application numbers are high and we are unable to interview everyone who meets the minimum criteria, we will prioritise those who best meet the essential requirements of the role.

We are defining a disability in accordance with the Equality Act 2010, as a person who has a physical or mental impairment, and the impairment has a substantial and long-term adverse effect on their ability to carry out normal day-to-day activities. You will be asked in your Applied application whether this applies to you.

If you have a disability or other access needs and require any support to assist you through the recruitment process, please get in touch

 Other terms

Location: We are a UK-based business with an office in the Old Street area of London, accessible via a number of public transport links. Colleagues typically spend 40% - 60% of their working hours in the office, and the remainder from home. However, the exact requirements for this role can be discussed at interview. We hope that this working pattern encourages Better Society Capital employees to achieve a healthy balance between work and personal life, as we adapt to the needs of our diverse workforce.

Right to work: We are unable to provide sponsorship for this role. Candidates need to have the existing right to work in the UK

Equity, Diversity and Inclusion: Better Society Capital is committed to being a diverse organisation that is truly representative of the communities we serve. We therefore welcome applications from candidates of all backgrounds, particularly those under-represented in the social impact investment sector (e.g. people from LGBTQIA+, racialised, disabled, or under-served communities).

We are an equal opportunities employer with an inclusive environment where all employees can contribute to their fullest potential. We want every colleague to be able to deliver their work with dignity, equality, comfort and independence. Our office is fully accessible with step-free access and an open-plan set up. We are open to accommodation requests regarding assistive technologies, accessibility tools, flexible working or any other reasonable adjustments that will make working or visiting here more accessible for you. If you have a disability or other access needs and require any support to assist you through the recruitment process, please get in touch