Audience insights manager volunteer roles in New cross, greater london

We are seeking an Email Marketing & Retention Manager to help build, improve, and manage the communication systems that support audience engagement, membership retention, fundraising campaigns, and community growth across the organisation.

About the role:

As Email Marketing & Retention Manager, you will be responsible for developing and implementing email marketing strategies, retention campaigns, and audience communication systems that strengthen relationships with members, supporters, and the wider community.

You will help create structured communication journeys that improve engagement, increase retention, and support organisational growth through ethical and mission-aligned marketing practices.

This role sits at the intersection of CRM management, analytics, automation, content strategy, and customer experience. Your work will directly affect how people connect with the organisation, engage with campaigns, participate in membership services, and remain informed about our work and mission.

Experience Qualification and Requirements

Formal qualifications are desirable but STRONG experience, initiative, and passion beat and top this always.

Main Responsibilities / Key Duties

· Develop, manage, and optimise email marketing campaigns across onboarding, newsletters, fundraising, retention, and community engagement.

· Build and maintain automated communication workflows and audience journeys.

· Manage audience segmentation to ensure communications are personalised, relevant, and effective.

· Work with the Analytics and Insights team to monitor, analyse, reforecast, and report campaign performance.

· Track retention, engagement, conversion, and communication performance metrics.

· Collaborate with design and content teams to create engaging email templates, messaging, and campaign visuals.

· Ensure consistency in tone, branding, and messaging across all communication channels.

· Manage CRM systems, subscriber databases, and email marketing platforms effectively.

· Ensure accurate data flows between CRM systems, automation tools, and analytics platforms.

· Support fundraising and promotional campaigns through strategic communication planning.

· Implement A/B testing and optimisation strategies to improve campaign performance and engagement.

· Monitor the effectiveness of offers, promotions, and retention campaigns within target audiences.

· Maintain audience lists and communication systems in compliance with GDPR and ethical data practices.

· Support the development of long-term retention and community engagement strategies.

· Document workflows, reporting processes, and campaign structures clearly for continuity and collaboration.

· Work within existing organisational systems while recommending improvements where appropriate.

· Collaborate with safeguarding, digital, and operations teams when handling sensitive or protected audience data.

Essential Skills and Experience

· Minimum of 3+ years experience in Email Marketing, CRM, or Retention Management.

· Strong experience managing email marketing campaigns from planning through execution and reporting.

· Practical experience using email marketing platforms such as Mailchimp, HubSpot, Salesforce Marketing Cloud, Klaviyo, or similar systems.

· Strong written and verbal communication skills.

· Experience using analytics and data insights to improve audience engagement and retention.

· Ability to manage multiple campaigns, workflows, and deadlines effectively.

· Understanding of CRM systems, automation tools, and audience segmentation strategies.

· Strong organisational skills and attention to detail.

· Ability to work collaboratively across digital, design, and content teams.

· Understanding of GDPR principles and ethical communication practices.

· Equivalent professional or voluntary experience accepted.

Desirable Skills and Experience

· Experience working within non-profit, CIC, advocacy, or community-led organisations.

· Experience supporting fundraising or membership campaigns.

· Familiarity with SMS marketing, push notifications, or multi-channel retention systems.

· Experience building automated customer or member journeys.

· Understanding of behavioural engagement and retention strategy.

· Experience using reporting dashboards and campaign analytics tools.

· Experience working in media, education, healing, or social impact environments.

What This Role Requires:

· Strong understanding of email marketing systems and retention strategy.

· Ability to create audience-focused communication campaigns.

· Understanding of CRM management and audience segmentation.

· Confidence working with analytics, reporting, and performance tracking.

· Ability to work independently while collaborating within wider digital systems.

· Comfort working within safeguarding, ethical communication, and data protection frameworks.

· formal qualifications is desirable but STRONG experience and passion beats and tops this always.

What This Role Offers You:

· Founding role in a community-owned digital infrastructure and communications project.

· Leadership-level experience building ethical communication systems for social impact.

· Opportunity to develop advanced skills in CRM, retention, automation, and digital engagement strategy.

· Direct contribution to education, membership, healing, and survivor-centred services.

· Experience working alongside digital teams, strategists, designers, and systems leads.

· Priority consideration for future paid roles as the C.I.C. becomes financially sustainable.

What This Role Is Not For:

· People only interested in commercial or profit-driven marketing.

· Anyone uncomfortable working with serious or sensitive subject matter.

· Those seeking immediate or guaranteed income.

· Individuals unwilling to work with data, reporting, or structured communication systems.

· People who prefer not to work within shared systems, ethical standards, and collaborative processes.

If you believe communication should build trust, empower communities, and strengthen collective growth — and that ethical digital engagement can support healing, education, and social transformation — this role gives you the chance to help build the communication foundations of Tell My Truth and Shame the Devil C.I.C.

Job Description

Volunteer SEO Strategy Manager

Job Title

Volunteer SEO Strategy Manager

Location

Fully Remote

Hours

Flexible dedication

Reporting To

Podcast Production Director

About Us

Tell My Truth and Shame the Devil C.I.C is a pioneering Podcast/YouTube Channel and healing membership organisation dedicated to providing a platform for survivors and whistleblowers to share lived experiences, expose systemic failures, and promote healing through culturally trauma-informed care.

We are a mission-driven, collective-focused C.I.C building a movement that combines healing, re-education, empowerment, and truth-based storytelling. Through our podcast, digital content, and community initiatives, we aim to challenge generational cycles, expose hidden truths, advocate for justice, and inspire transformation.

Our content focuses on:

• Survivors of CSA, RSA, CT, and CA stories
• Whistleblowers and retired experts
• Generational trauma and healing
• Youth empowerment and education
• Community transformation through honest storytelling

Job Purpose

The Volunteer SEO Strategy Manager will play a critical role in increasing the visibility, reach, and digital impact of our platform across search engines and online platforms.

You will be responsible for developing and implementing SEO strategies that help our podcast episodes, YouTube content, articles, campaigns, and educational resources reach wider audiences globally.

This role requires strategic thinking, creativity, research skills, digital awareness, organisation, and a passion for mission-driven storytelling and advocacy.

About the Role

The Volunteer SEO Strategy Manager will:

• Develop SEO strategies to increase website and content visibility
• Conduct keyword research related to:
  • whistleblowing
  • trauma healing
  • survivor advocacy
  • youth empowerment
  • institutional accountability
  • social justice topics
• Optimise podcast titles, descriptions, blog posts, YouTube content, and digital campaigns for search engines
• Research audience trends and search behaviours
• Support content discoverability across Google, YouTube, and social platforms
• Collaborate with content creators, editors, outreach teams, and production staff
• Monitor SEO performance and suggest improvements
• Help build long-term digital growth systems and audience engagement strategies

This role requires both analytical thinking and creativity, with the ability to ethically amplify sensitive, truth-based storytelling while respecting the organisation’s values and mission.

Main Responsibilities / Key Duties

• Develop and manage SEO strategies for podcast, YouTube, and website content
• Conduct keyword and competitor research
• Improve organic search rankings and audience reach
• Optimise metadata, titles, descriptions, tags, and website structure
• Analyse performance metrics and recommend growth opportunities
• Support content planning using SEO insights and audience trends
• Collaborate with media, outreach, and production teams
• Maintain organised tracking systems and reporting processes
• Help establish scalable SEO workflows and digital growth systems

Skills, Experience & Requirements

Essential Skills & Qualities

SEO & Digital Strategy

• Understanding of SEO principles and digital content optimisation
• Knowledge of keyword research and search trends
• Ability to analyse data and audience behaviour
• Strategic and creative thinker

Communication & Collaboration

• Strong written and verbal communication skills
• Ability to work collaboratively within a remote team
• Professional and mission-aligned communication style

Organisation & Systems

• Highly organised and detail-oriented
• Able to manage multiple projects and deadlines
• Proactive problem solver

Personal Attributes

• Self-motivated and resourceful
• Passionate about advocacy, healing, and social impact
• Resilient and adaptable
• Mission-driven with a genuine interest in truth-based storytelling
• Calm under pressure and solution-focused

Desirable Experience

Experience in any of the following areas is desirable but not essential:

• SEO strategy and content optimisation
• Digital marketing
• YouTube SEO
• Podcast growth strategy
• Blogging or website management
• Media production
• Journalism
• Social media strategy
• Analytics and reporting tools
• Advocacy campaigns or NGOs
• Creative workflow management

Lived experience, passion, determination, and alignment with our mission are equally valued.

What You Will Gain

• Founding role experience within a purpose-driven media organisation
• Opportunity to build and shape the organisation’s SEO and digital growth strategy from the ground up
• Direct involvement in a platform advocating for healing, justice, and truth
• Hands-on experience managing and scaling digital visibility and audience engagement
• Opportunity to expand your portfolio and leadership experience
• Long-term growth opportunities as the organisation expands globally
• Potential pathway into paid opportunities as funding and growth increase

We believe in collectivism over individualism. As the platform grows, your opportunities, influence, and impact grow with it.

Additional Notes

This role may not be suitable for individuals who:

• Prefer low-responsibility volunteer work
• Dislike analytics, tracking, or performance-based strategy
• Are seeking immediate paid employment
• Prefer avoiding strategic decision-making responsibilities
• Are uncomfortable working with sensitive or advocacy-related topics

Next Steps

Shortlisted applicants will be invited to participate in a practical discussion focused on SEO strategy, audience growth ideas, digital optimisation, and collaborative workflow planning.

Company Description

We would love you to join us in being part of the Durrell team.

As a leading conservation organisation, we have an important job in saving species from extinction and creating a wilder, healthier, more colourful world.

It takes a great team to save wildlife and we need a wide range of skills to make it happen. Everyone at Durrell plays their part – whether they deliver conservation initiatives, engage with our supporters, promote our brand, or look after our people.

Durrell Wildlife Conservation Trust is an international conservation charity, headquartered at Jersey Zoo in the Channel Islands, working to save species from extinction through "intensive care" breeding of threatened species across the globe, rewilding of ecosystems, and the training of the next generation of conservation heroes. Durrell leads some of the world’s longest running and most successful species and habitat recovery programmes.

Established by author and conservationist Gerald Durrell in 1959, Durrell’s aim is for more diverse and resilient natural landscapes in which species can thrive and people can enjoy a deeper connection with nature.

Durrell delivers its conservation mission through our three integrated core areas of operation:

•Field Programmes: conservation action where it is needed most.

•Conservation Knowledge: training future conservation practitioners, enabling people to more closely connect with nature, delivering the science guiding Durrell’s mission and measuring our impacts.

•Jersey Zoo: a centre of excellence in animal husbandry, research, training, and education.

With a track record of more than 50 years, Durrell leads some of the world’s longest running and most successful species and habitat recovery programmes. The quality of our work is equally as important as how we deliver it. Our values underpin how we approach our work and the work environment we create.

Position

Durrell is looking to recruit three Trustees with skills in:

(i)Human Resources

(ii)Legal

(iii)Public Affairs Communications

The positions will report to the Board Chair.

Volunteering as a trustee is a rewarding opportunity to use your skills, experience and insight to make a meaningful difference, shaping strategies that protect biodiversity and becoming part of an impactful conservation institution.

Trustees attend Board meetings held quarterly in Jersey. We value the depth of connection that comes from meeting in person, while recognising the importance of flexibility through virtual attendance.

As a trustee, you will:

·Safeguard the charity’s mission and values, helping ensure it is well governed, compliant and able to thrive for the long term.

·Help shape the future, contributing your insight and judgement to strategic decisions that guide the charity’s direction and impact.

·Provide thoughtful oversight, supporting the responsible and effective use of resources.

·Be a powerful advocate, championing the charity’s work, purpose and values and helping extend its reach within the community.

This is an opportunity to step back from day‑to‑day delivery and contribute at a strategic level, offering challenge, encouragement and guidance, while being part of a committed board united by a shared belief in Durrell’s work.

If you would like to support our mission and vital conservation work, then we would love to hear from you.

We are looking for candidates with the following skill set:

Trustee 1: Human Resources, International & Strategic experience

·Significant senior level experience in HR and people leadership.

·Experienced in influencing strategic organisational direction and future needs.

·Experience working across international and cross-cultural environments.

·Strong understanding of organisational culture, leadership and people risk.

·Ability to operate credibly and constructively at a board level.

Key responsibilities

In addition to general trustee duties, this role will:

·Provide strategic insight on people, culture and organisational development.

·Bring an international and cross-cultural perspective to board discussions and decision making.

·Contribute to discussions on leadership, succession and workforce planning and aid in ensuring that agreed actions are acted upon.

·Act as a valued sounding board to senior leaders on people related risks and opportunities.

Trustee 2: Legal, Corporate / Commercial governance

·Legal experience in a corporate, commercial, charity, regulatory or governance environment.

·Strong understanding of risk, compliance and governance principles.

·Ability to advise the board on governance matters and support sound decision making.

·Comfortable acting as a trusted adviser rather than providing operational legal services.

Key responsibilities

In addition to general trustee duties, this role will:

·Support the board by offering guidance on governance, risk and compliance.

·Help ensure decision-making aligns with legal and regulatory responsibilities.

·Provide high level input on contracts, policy and governance frameworks.

·Support strong board practice.

Trustee 3: Public Affairs Communications

·Professional experience in communications, marketing, media or stakeholder engagement in a charitable, corporate or commercial environment.

·Proven track record in delivering an understanding of reputation, compelling storytelling and audience engagement which support ambitious fundraising targets at a strategic level.

·Proven track record in developing and delivering a successful communications strategy that supports engagement and fundraising objectives.

·Enthusiasm for championing the charity’s mission and impact.

·Skill in crafting effective and impactful narratives.

Key responsibilities

In addition to general trustee duties, this role will:

·Advise on communications and engagement strategy at a board level.

·Support the enhancement/further development of the charity’s reputation, messaging and public profile.

·Offer insight into reaching and engaging key audiences and stakeholders.

·Act as an ambassador for the charity’s mission and impact in line with our organisational values.

Trustees do not have operational responsibilities but are there to provide collective oversight. All trustees share collective responsibility for the governance, strategy and success of the charity. We are looking for individuals who can provide support and challenge in a positive and constructive way to enable the Executive leadership team to deliver DWCT’s strategic goals.

Requirements

Knowledge, Skills, and Abilities

·Passion and genuine interest in our cause, commitment to our mission and our values.

·Having the best interest of Durrell Wildlife Conservation Trust at the heart of any decisions which are made.

·Ability to think strategically and contribute to high-level discussions.

·Willingness to be an active participant in Board meetings and related activities.

·Excellent communication and interpersonal skills. Be a strong team player.

·Previous experience as a Trustee or Board Member of a not-for-profit organisation is advantageous but not essential.

Other information

Our Values

PURPOSEFUL - We are clear on why we do what we do, are connected as an organisation, we understand and demonstrate enabling / delivery, we are passionate about what we do and work tirelessly to achieve it.

ACCOUNTABLE - We are accountable for our actions; we act with integrity and always have the best interests of the Trust at heart. We take it upon ourselves to update our knowledge and deliver excellence, and our ethics are of the utmost importance.

SUPPORTIVE - We develop and encourage our staff, we work as a team, work well with other departments and trust and respect each other. We promote a learning culture, treat people fairly, encourage diversity in the workplace, and value the opinions and views of others.

Trustees are expected to be able to attend four Board meetings a year. Meetings are held in Jersey with remote attendance available. Board members are also expected to be able to commit the approximate equivalent of a further four days per year to Trust business remotely/via e-mail.

Richard Daggett, Chair of Governance Committee will be overseeing the recruitment process for these positions.

We are looking for our next Chair of Trustees – someone who will work closely with our Executive Team and Board to guide the organisation through what is both a challenging and genuinely exciting time. The funding environment is tough. The political context is difficult. And yet the need for what we do has never been greater.

This is an unpaid voluntary role. Reasonable out-of-pocket expenses will be reimbursed in accordance with our Volunteer Expenses Policy.

The successful candidate will lead a vibrant, well-established, national charity as it navigates the next chapter of its story.

Main tasks

• Developing and setting our future strategy, alongside the Executive Team and other Trustees
• Helping shape and deliver our future, identifying opportunities in an evolving landscape
• Leading the Board of Trustees, including regular 1:1s and providing space for reflection
• Acting as a 'critical friend' to our Executive Team, as well as formal line management to the CEO (and COO in their absence)
• Acting as an ambassador for the charity – raising awareness of what we do and engaging potential supporters and other key stakeholders
• Responsibility, along with the other trustees, for the governance of the charity
• Contributing to the ongoing strategy of the charity, in line with our charitable objectives
• Participating in board meetings and sub-committees in an inclusive and thoughtful way

Please download our Chair Application Pack for more information.