Social media volunteer roles in Manchester

Are you passionate about social media and can lead a small team? We're looking to recruit a Lead Volunteer for our Social Media Team. We’re looking for someone who has a passion for promoting a small charity supporting a rare condition and has the ability to support a volunteering team as well as plan and use platforms and tools for social media including Canva, Google Drive and other digital platforms.

The Social Media Team develops and promotes Burning Nights CRPS Support’s communications online, using social media platforms as widely as possible, in order to maximise our impact and to inspire actions in the public, healthcare professionals, communities and businesses. The promotion of our activities will raise awareness of Complex Regional Pain Syndrome (CRPS) and provide support and empowerment to the CRPS community. Communications will also run in line with Burning Nights CRPS Support's campaigns strategy/plan.

This is a flexible volunteering opportunity, which means your commitment can be balanced around your lifestyle - being part of a team to ensure that communications to our community and supporters are up to date and timely.
You will provide leadership for your team and support the development of a communications plan for the charity.

Key Tasks and Objectives
You will lead and support the development and implementation of a communications strategy, direction and plans for Burning Nights CRPS Support's Social Media/online communications, create engaging content, supervise the team and encourage high standards.
Tasks may include:

• Managing the Social Media campaigns across social media, which includes overseeing and creating engaging content, writing and editorial, design and artwork from The Social Media Team.
• Scheduling and posting regular social media content.
• Help develop social media campaigns and day-to-day activities.
• Prepare graphics for sharing across channels.
• Monitor the impact of social media campaigns; Analyse, review and report on effectiveness of campaigns in an effort to maximize the charity’s reach.
• Capture and report on monthly data from across all social media platform.
• Lead on Social Media meetings or the social media section of Comms meetings.
• Work with the whole Comms & Marketing Team including the Lead Communications & Marketing Volunteer to provide relevant content for their teams to use on social media, providing training/coaching where appropriate.
• Develop, manage content and maintain social media objectives and targets.
• Supporting the Social Media Team to ensure our social media platforms are regularly updated.
• Supporting with the development, preparation and implementation of Burning Nights CRPS Support's Social Media strategy in conjunction with the overall Comms strategy.
• Encouraging others to comment on our posts and share them with others, to ensure that our communications reach a wide range of stakeholders and diverse audience.
• Increasing the numbers of followers and engagement across our social media channels - Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok and X, using appropriate tools and utilising relevant channels to reach diverse audiences.
• Monitor, analyse and report on the performance of social media channels/activities using tools like Metricool, Buffer and Google Analytics, feeding back monthly to the Lead Comms Volunteer and the trustees, using the data to inform future activities.
• Keep up to date with the charity and healthcare sectors, events and news, and suggest content to promote through our social media feeds.
• Support new volunteer Social Media Team members ensuring they understand their role or assign them their role.
• Act responsibly with data held by Burning Nights CRPS Support that you may access as part of your role, adhering to guidelines and policies and reporting any concerns or possible breaches to Burning Nights CRPS Support's Data Protection Officer/Lead.

Key Skills or Qualifications

• Experience of using social media platforms, other online tools and Communications to generate interest in a charity, business or project.
• Experience of managing a team and projects.
• The ability to inspire people to act and get involved internally and externally.
• Ability to transform small snippets of information into interesting and engaging stories suitable for social media platforms.
• Good IT skills, including Google Drive, Canva, Buffer, Word and Excel.
• Experience of managing multiple campaigns, with excellent organisational and time management skills, delivering effective targeted outcomes.
• Be proactive and show initiative, with the ability to volunteer unsupervised.
• Genuine interest in supporting a small charity and a passion for campaigning for a healthcare charity.
• Be motivated and enthusiastic with proven experience and is passionate about social media and marketing, and producing tangible results.
• Good interpersonal skills dealing with people sensitively and respectfully from a wide range of backgrounds
• Strong strategic development, project management and articulate communication skills.
• Good attention to detail and accuracy, with succinct writing and proof-reading skills
• Able to establish and maintain effective working relationships with other volunteers and staff.
• Excellent organisational and time management skills with the ability to prioritise and structure work schedules.
• Ability to be innovative and creative.
• Ability to be flexible and have a 'can do' approach.
• Friendly, approachable manner - able to build rapport with a range of partners and staff, and provide a collaborative team environment.
• Confidence in communicating on Zoom or by email.

Key Benefits

• Voluntary Experience: Gain practical real-world experience working in social media management.
• Supportive Team: Collaborate with a passionate team working on projects.
• Personal Development: Develop your skills in social media marketing, content creation, and community engagement.
• Portfolio content for future job applications.
• Opportunity to contribute to a meaningful cause.

Training and Support

• Full induction to our organisation, as well as check-ins, ongoing training, supervision and support from the Communications & Marketing Lead Volunteer, Volunteer Co-ordinators, Trustees and the Volunteer Team.
• Relevant and ongoing training for your volunteer role.
• Regular updates on charity activities.
• Support, advice and guidance from Charity team.
• After 3 months volunteering, all volunteers are eligible for additional training courses (reasonable cost).
• Out-of-pocket expenses, approved in advance will be reimbursed.

Location: Remote 
Type: Freelance with potential to grow

We are looking for a creative and strategic Social Media Manager to join our team and support the growth of an exciting lifestyle and wellness brand. This is a unique opportunity to play a pivotal role in building and managing the digital presence of a brand that blends health, wellness, community, and lifestyle.

What You’ll Do

• Develop and implement a results-driven social media strategy across platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest)

• Create engaging, on-brand content (graphics, captions, reels, stories) to drive awareness, engagement, and conversions

• Manage content calendars, ensuring consistent posting and alignment with campaigns

• Monitor analytics and deliver insights to continuously improve performance

• Engage with the community — responding to comments, messages, and building relationships with followers and influencers

• Stay up to date with trends in wellness, lifestyle, and digital media to keep the brand relevant and ahead of the curve

What We’re Looking For

• Proven experience in social media management (agency or brand side)

• Strong understanding of wellness, lifestyle, and community-driven content

• Proficiency with tools such as Canva, Meta Business Suite, Later/Buffer, or similar

• Excellent copywriting skills and a good eye for design and brand storytelling

• Ability to analyse metrics and translate them into actionable strategies

• Creative thinker, highly organised, and able to work independently

Nice to Have

• Experience with influencer outreach and partnerships

• Paid ads management (Meta, TikTok, Google)

• Interest in health, wellness, or lifestyle sectors

Why Join Us?

You’ll be joining a dynamic team at an exciting time of growth, with the chance to make a real impact in shaping the voice and presence of a wellness brand that is gaining traction in both the UK and US markets. This is not just about managing social media — it’s about being part of a mission-driven movement that inspires healthier, more abundant living.

Note : This is a voluntary position for women only under the provisions of the Equality Act (2010), Schedule 9, Part 1. Such positive recruitment action is justified whenever it is a proportionate means of achieving a legitimate aim.

As Social Media & Marketing Manager with The Skateboarding Foundation, your role is to develop and support our digital presence, raise awareness, and engage with our audience across various platforms.

This is an opportunity to make a tangible difference to young people's lives, supporting a small but growing charity.

This is an opportunity to use your expertise and skills in website development and social media presentation to make a difference to the arts in Ukraine. Our charity is focused on projects within Ukraine to support the future of dance there. This volunteer role will play a key role in fundraising and communications in support of this work.

Responsibilities:

Website:

• Developing and maintaining website (currently Wix)
• SEO and analytics

 Social media:

• Technical support for development of presence on Instagram, Facebook
• Support for Fundraising and Communications Manager in development of presentation

Technical oversight:

• Ensure and advise on security
• Ensure data protection compliance
• Advise on development of technical support for administration of the charity

 Key Skills / Attributes:

• Strong interest in volunteering within the arts in the third sector
• Strong experience of website development and maintenance
• Knowledge of JavaScript, SQL useful
• Experience in use of social media for corporate communications

Likely to have had 3 years plus relevant professional experience supporting corporate communications or  marketing or similar disciplines.

Join Our Mission to Save Animals in Cambodia – Gain Proven Fundraising Experience!

AOOW is the only vegan animal sanctuary in Cambodia working towards animal rights!
We need someone like you to grow our team and protect our rescued animals by growing our supporter base in order for us to expand our care and mission.

Do you have an education or experience in social media, along with a passion for animals and a knack for digital storytelling? Animals of Our World Sanctuary, a dynamic animal rescue in Cambodia, is seeking creative Remote Volunteer Social Media Strategists to amplify our voice globally. Partner with our Head Fundraiser, Founder, and core team to craft compelling content that rescues pigs, dogs, chickens, and cows – while building your portfolio with real nonprofit impact.

Operating our House of Strays Sanctuary in Cambodia presents unique hurdles that make your expertise vital. Challenges we face involve extreme weather, supply chain disruptions, and high veterinary costs for our rescues. Economic pressures mean every share and follower counts double, fueling emergency care, habitat improvements, and expansion—your strategies will directly overcome these barriers to amplify our lifesaving work.

What You’ll Do:

• Design and schedule engaging posts, stories, and reels across Instagram, Facebook, TikTok, and more to grow our vegan/animal-loving audience while teaching us your proven strategies and how to keep up with rapidly evolving platform algorithms.
• Develop strategies for viral campaigns, hashtags, and collaborations to boost awareness and donations and share your expertise with our team on adapting to algorithm updates like those prioritising reels, engagement quality, and AI-driven personalisation in 2025.
• Analyse metrics (engagement, reach, growth) and refine tactics based on what resonates.
• Create eye-catching visuals using tools like Canva, with opportunities for video editing and live sessions.

Who We’re Looking For:
• Students, graduates or anyone with knowledge and experience (perfect for resume-building with hands-on strategy experience).
• Initiative-takers with social media savvy (personal or school projects count!), love for animals, eagerness to learn and ready to teach us new tactics.
• Skilled in digital tools (Canva, CapCut, analytics platforms) and strong English for storytelling.
• Bonus: Graphic design, video skills, or experience in vegan/activist communities.
• Available 10-20 hours/week flexibly – fits around classes or life.

Based in Cambodia but open to volunteers worldwide, this role lets you demonstrate your skills from anywhere. No prior professional experience required – just your passion and willingness to hustle for animals!

How to Apply:
 send your CV, a short cover letter explaining why you love animals and how you’d fundraise for us, and links to any relevant social media or projects.

Let’s amplify your voice for animals – apply today and be the change our sanctuary needs!

Animals of Our World is an equal opportunity sanctuary. We celebrate diversity in our global volunteer team.

The Plateful Café works to relieve poverty and isolation amongst refugees, asylum seekers and ethnic minorities in Lewisham. Our commitment is to reach the most vulnerable people in our community and help them access the support they are entitled to. The refugees training or employed by the Plateful Cafe will benefit from workshops, training skills and knowledge relevant for the catering industry. 

As a small charity, it is important to share information and updates through our communications and social media content, to help us fundraise and grow. We are looking for someone to assist us on creating copy for our blog as well as help with creating content for our newsletters, social media, print media and other promotional material over time.

With the launch of the physical Plateful Cafe taking place soon, this summer is an exciting time to join us.

Requirements: 

• Excellent communication skills in fluent English

• Has 1+ years experience of social media, copywriting, journalism, blog content creation, interviewing or similar skills (this does not have to include published work)

• Able to create interesting and engaging content

• Good computer skills

• Good time management skills

• Engaging and friendly

• Good team player

Desirable:

• Basic digital photography and editing skills

• An interest in supporting refugees and contributing to the work of Plateful Cafe

• Experience of working with refugees, people seeking asylum, vulnerable groups or lived experience

• Lives in London with ability to attend events and markets

                    While gaining invaluable experience, practice your passion within real-life scenarios. 

We’re looking for Social Media Manager volunteers to join our team, who will play a key role in the growth of our brand messages and visions. The ideal candidate will work with us and our partners to strengthen our online presence and attract organic traffic.

Responsibilities
Increase traffic to digital channels
Grow brand messages, visions and online presence.

Requirements
Working experience with online digital marketing & Social Media
Strong verbal, written, and organisational skills.
Enthusiastic, Dedicated and willing to learn.

The role could be entirely remote and is unremunerated but all reasonable expenses will be met.

About TESYouth
TESYouth (Training, Employment Opportunities & Social Development for Youth) is a NFP social enterprise which focuses on improving the rate of youth employment, through volunteering, interactive and skill-based workshops, work-experience and training programmes. Together with our strategic partners, we collaborate with organisations to provide youth to develop their skills, and to assist in achieving their career aspirations.

About Roots Academy. 

Roots Academy’s Vision.

A generation of young Muslims who embody and promote a God-centred way of life.

At Roots Academy, we’ve built a learning experience that’s changing the lives of the ummah’s future leaders, change-makers and visionaries. Our Mission is to deliver a structured and transformative education in the Essentials of Islam in a way that lowers barriers to access, develops a deep certainty, and inspires action.

Why Does Roots Academy Exist?

Crisis of Faith: 1 in 4 young Muslims are leaving the religion due to various factors, primarily the pervasive anti-religious content and temptations they encounter online and offline. 

Roots Academy exists to bridge this gap by providing a structured and transformative Islamic education that speaks directly to the needs and challenges of young Muslims today, delivered in an engaging and accessible form that removes barriers to access and provokes thought and action.

Role Summary.

To bring our vision to life, you will play a pivotal role in developing and executing our social media strategy. You will be responsible for scheduling and posting engaging and meaningful content that resonates with our audiences, promotes our educational programs, and nurtures our communities.

Key tasks

• Schedule and post platform-specific content across Instagram, TikTok, LinkedIn, and YouTube.

• Monitor the internal marketing calendar daily for updates and changes.

• Reply to comments, DMs, and replies in a timely manner using our unique Roots brand voice, as well as using automation tools for support.

• Collaborate with team members across Roots for content delivery and queries.

What we’re looking for

• Passion for Islamic education and the development of young Muslims. 

• Ability to monitor and post on social media platforms daily.

• Initiative and ability to think outside the box.

• Excellent interpersonal and communication skills.

• Ability to multitask successfully.

What we have to offer

• Be part of a team of 100+ dedicated volunteers across the UK, Ireland, Canada, US, UAE and Australia.

• Receive continuous rewards for those that seek Islamic knowledge from the Roots platform. 

• Be a part of a growing organisation that aims to revive and educate Muslims from a grassroots perspective.

• Receive in-house tarbiyah sessions to develop your deen. 

Please note this is an unpaid volunteer position. 

Volunteers are entitled to claim expenses incurred for food, travel and equipment, in line with our Expenses policy.

This Is Not a Social Media Job. It’s a Movement-Building Role. Tell My Truth and Shame the Devil C.I.C. exists to confront and expose the realities of childhood sexual abuse (CSA), centre survivor truth and accountability, support young people into economic empowerment, and build community-owned, open-source systems that replace silence with structure, care, and collective power. We are values-led, anti-capitalist, and community-driven. We do not exist to chase trends, inflate egos, or extract attention for profit. We exist to tell the truth, build systems that protect people, and mobilise communities at scale. The Founding Volunteer Social Media Director is a critical leadership role at the heart of this work.
 
The Purpose of This Role
The Social Media Director is responsible for shaping and leading the organisation’s entire social media vision, strategy, and execution during its foundational phase. This role exists to transform truth into reach, values into visibility, and community work into collective momentum — without diluting integrity.
You will lead the creation of a decentralised, high-volume, values-aligned content ecosystem that empowers ambassadors, volunteers, and community members to speak, share, and act with clarity and purpose.
This is about building infrastructure for voice — not chasing virality for its own sake.

Experience Qualification and Requirements

Essential Technical Competencies:

• Experience leading social media strategy, content creation or community engagement, ideally in start-up, non-profit or mission-driven contexts. 
• Set and own the CIC’s social media vision aligned to its mission, safeguarding principles and 2026 goals
• Collaborate with Fundraising, Membership, Safeguarding and Digital teams to ensure ethical, effective campaigns
• Track record of translating values, purpose or community work into compelling, authentic digital content.
• Design a scalable, decentralised content strategy across platforms
• Work with open-source digital systems to ensure efficiency and accessibility

Desirable:

• Experience building and managing multi-channel social media ecosystems or networks of contributors.
• Comfortable working in a volunteer capacity [until paid roles are introduced]
• Experience leading social media strategy, content creation, or community engagement, ideally in start-up, non-profit, or mission-driven contexts.
• Establish governance, standards, and culture from the ground up. 
• Act as a values carrier and leadership presence within the organisation
• Commitment to maintaining integrity, authenticity, and values-first communication.
• Oversee content workflows: creation → approval → storage → distribution → analysis

Qualifications:

• Deep understanding of social media platforms, trends, analytics and tools. 
• Ability to balance creative experimentation with strategic planning.
• Passion for mission-driven work and amplifying authentic community voices. 
• Familiarity with decentralised or collaborative content strategies is a plus.

Main Responsibilities/ Key Duties

• Experience in planning multi-channel campaigns, content calendars and engagement strategies.
• Deeply aligned with the mission, values and anti-capitalist stance of the CIC
• Able to lead with clarity, accountability and emotional maturity
• Willingness to work in a fast-moving, foundational environment and navigate ambiguity with initiative.
• Ability to maintain consistency and authenticity in every message, interaction and campaign.
• Translating our work into clear, engaging, and authentic content that resonates across audiences.
• Genuine commitment to amplifying community voices and advancing our values.
• Ability to work closely with volunteers, ambassadors and other stakeholders to co-create content and amplify voices.
• Collaborative and empowering leadership style; able to work with volunteers, ambassadors and community members.

What You Will Gain:

• A founding leadership role shaping a national CIC from the ground up
• Real influence over strategy, systems and culture
• Deep personal and professional transformation through meaningful work
• Experience leading at scale in a decentralised, open-source environment
• The opportunity to help design future paid roles, structures and sustainability
• We do not promise comfort or quick reward.
• We offer responsibility, growth and the chance to build something that matters.

This Role Is Not for You If:

• You are looking for quick money or passive involvement
• You want brand building without accountability
• You are uncomfortable with truth-telling or safeguarding boundaries
• You prefer rigid hierarchies over collective leadership
• You are not ready to commit consistently and responsibly

Next Steps

Shortlisted applicants will be invited to:

• A values-led conversation
• A practical discussion about planning, coordination, and execution

A Final Word

The old systems are collapsing.

We are building what comes next.

If you know that storytelling can be a tool for liberation,

that community is stronger than algorithms,

and that leadership means showing up before you are rewarded —

This role may be for you

East London Waterworks Park is looking for volunteers to lead social media and content creation for communications and campaigning for our community-owned park.

East London Waterworks Park is a volunteer-led charity that has won a 2024 New London Architecture award and raised £2m towards buying land from the Department for Education to transform the 14-acre Thames Water Depot on Lea Bridge Road on the border of Waltham Forest and Hackney, into a new biodiverse park with natural swimming ponds, forest schools and community spaces. 

We are looking for social media and content creator leads to participate in our community-led working group who are promoting public awareness and support of the project. 

There is opportunity to lead on projects across communications, content creation, social media, PR, newsletters, film, podcasts or any other channels of interest, and facilitate the direction of the working group.

The Comms Circle currently meets every 4 weeks on a Tuesday evening on Google Meet and spends voluntary time outside of the meeting completing agreed tasks remotely.

You will be at the forefront of our digital strategy to create a huge new biodiverse park and natural swimming ponds. We’re looking for creative and strategic thinkers who can craft compelling narratives and visually stunning content. You should have a deep understanding of social media platforms and analytics tools to measure and optimize our campaigns. Your ability to build and engage with online communities is crucial, as is your skill in managing media relations. We value individuals who are passionate about our mission and can bring fresh perspectives and innovative ideas to the role. You will be comfortable with community-led processes. Our roles are quite flexible. We hope that people bring radical imagination, peace with nature, and courageous inclusiveness to the role. 

Contribute to the creation of a new biodiverse community-owned park with free access natural swimming ponds. Your strategic content creation will be instrumental in fostering a strong connection between our community, the park, and its biodiversity. Your input will help us craft compelling narratives that inspire, educate, and engage our service users, stakeholders, funders, and the general public, ultimately driving support for the park's mission and ensuring its long-term sustainability.

Beacon for Rare Diseases hosts The Resources Hub, a 100% free and accessible e-learning platform created to support the rare disease community, including:

• Patient groups, patients and families
• Researchers and life science professionals
• Rare disease advocates

The Resources Hub brings together over 100 free resources, including written courses, video guides, webinars and recordings from events and conferences. These resources are designed to support people at every stage of their rare disease journey, whether they are just getting started or are part of a well-established organisation.

We are incredibly proud of the breadth and quality of what’s available on the Hub. However, much of our long-standing content is under-promoted, meaning that people don’t always find the right resource at the right time.

“The Resources Hub provides invaluable resources to help patient group leaders navigate challenges such as caring responsibilities, health issues, and employment.”

“It breaks down topics relevant to the rare community in a way that's easy to digest and empowering to take action!”

--

About the role

We are looking for a social media volunteer to help us shine a light on the wealth of content already available within the Resources Hub.

In this role, you will:

• Spend time exploring our existing Resources Hub content
• Write 1–3 social media posts per resource, tailored for different platforms
• Help us build a reusable library of social media posts that we can draw on to promote resources when they are most relevant

This role is about helping people discover support that already exists, making it easier for patient groups and advocates to find information that could make a real difference to their work.

--

Who this role would suit

This is a specific, project-based placement and would suit someone who already has experience in communications, social media or content creation.

You’ll be someone who:

• Enjoys writing clear, engaging social media copy
• Understands how to adapt messaging across different platforms
• Is comfortable working independently and managing their own time
• Can take guidance on tone and branding and run with it

While we don’t have capacity to provide training, you won’t be left on your own. We will:

• Provide clear direction on priorities and approach
• Share brand guidance and examples
• Review initial work to make sure everything feels aligned
• Have routine check-ins, provide feedback, and an end-of-placement review

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Time commitment and flexibility

​This is a fully remote volunteering role, which we ideally hope can be completed within around three months. We anticipate a minimum commitment of approximately two hours per week, though a shorter, more intensive placement could also be arranged to suit the volunteer. We are open to having more than one volunteer on this project and do not expect a single person to work through the entire Hub.

Please note: we are looking for this placement to begin as soon as possible. 

--

Why volunteer with Beacon?

By volunteering with Beacon, you will:

• Help improve access to free, high-quality resources for the rare disease community
• Support patient groups, patients and advocates to build confidence and capacity
• Gain experience working with a well-established national charity
• Take on a clearly defined project with flexible working

Do you have experience in digital and social media? Can you help us improve our communications and raise the profile of the work we do?

We are seeking an expert, creative Volunteer Digital and Social Media Lead. You will help us promote our programmes supporting people in prison and young people at risk of entering the justice system, as well as our Community Bike Shop, which funds and strengthens this work.

What you’ll do:

• Design and schedule engaging posts, stories, and reels across Instagram, Facebook, TikTok, and more to grow our audience.

• Develop strategies for viral campaigns and collaborations to boost awareness and donations and share your expertise with our team.

• Analyse metrics (engagement, reach, growth) and refine tactics based on what resonates.

• Create eye-catching visuals using tools like Canva.

• Update our website as required and make suggestions for improvements.

• Work with our expert Trustee to consider how we can use online retail platforms to sell our refurbished bikes.

What we’ll provide:

· Creative freedom within agreed priorities and tone of voice.

· Access to the right tools plus shared photos, stories and impact stats.

· A named contact, light-touch sign-off, and occasional check-ins to remove blockers.

Time commitment: we’ll agree a realistic scope with the right volunteer based on their availability.

Reasonable agreed expenses will be paid.

Thank you

Mark Flannagan
Chief Executive

About us

UpCycle, works with individuals in prisons and young people at risk in marginalised communities.  We use bicycle maintenance workshops to help build life skills, enhance employability, prevent offending and reoffending, and foster social reintegration.  We also offer lead rides, bike fit-it sessions and other ways to engage with vulnerable people.

In prisons

· We delivered 956 un-refurbished bikes and received back 768 refurbished bikes across eight prisons and one Young Offenders Institution, training over 238 individuals.

In the Community

· Over 1034 bikes were donated to our Community Bike Shop, of those we refurbished and distributed more than 612 to underserved communities locally and overseas.

· Workshops in Bradford engaged 361 participants in diverse cycling-related activities across the area.

· "Bike to the Future" and other initiatives reached 220 young people with more complex needs.

This Role Turns Data Into Action, Not Just Numbers
At Tell My Truth and Shame the Devil C.I.C., content is created at scale by hundreds of volunteers. But content without insight is wasted effort.
The Social Media Analysis & Insights Officer ensures that every post, video clip, podcast snippet, or visual asset has measurable impact. You are the intelligence engine, translating raw platform data into actionable strategies for growth, engagement, and community trust.
This role is not about vanity metrics. It is about understanding what works, what resonates, and what drives meaningful action.
 
Purpose of the Role
The purpose of this role is to:

• Measure, track, and interpret performance across all CIC platforms
• Identify content that drives donor growth, volunteer mobilisation, VFAP recruitment, and community engagement
• Provide actionable insight to content creators, campaign managers, and the Social Media Director
• Highlight trends, risks, and opportunities at platform and borough-level
• Ensure data-informed decisions guide strategy without sacrificing values or ethics

You transform analytics into intelligence that shapes action.
 

Experience Qualification and Requirements

Essential experience

• Experience in social media analytics across one or more platforms (TikTok, Instagram, X, YouTube, LinkedIn).
• Experience building dashboards and visual reporting (e.g., Looker Studio/Google Data Studio, Power BI, Tableau, or equivalent).
• Experience using Excel or Google Sheets for analysis, including KPI tracking, trend analysis, and data cleaning.
• Experience measuring and reporting KPIs for digital content or campaigns, including performance interpretation and recommendations.
• Experience turning data into actionable insights (not just reporting numbers) and communicating them clearly to non-technical stakeholders.

Essential skills

• Strong analytical thinking with ability to identify patterns, test assumptions, and avoid over-reliance on vanity metrics.
• Ability to connect performance signals to outcomes (donations, volunteer actions, trust indicators) and explain correlation limits responsibly.
• Strong data visualisation and storytelling skills: clear dashboards, concise summaries, and practical “what to do next” outputs.
• High attention to detail and consistency in KPI definitions, reporting cadence, and data integrity.
• Ability to work collaboratively with director, campaign, content, engagement, and systems teams to improve performance loops.
• Self-management, reliability, and accountability in a fast-moving build phase with evolving priorities.

Desirable 

• Experience with non-profit or community impact measurement, including engagement quality and trust signals.
• Experience with trend research, audience insight, and experimentation frameworks (A/B testing, creative testing).
• Familiarity with tracking ambassador/community distribution and localised (“borough-level”) engagement patterns.

Formal qualifications

• Formal qualifications are not required; equivalent practical experience is highly valued.

Main Responsibilities/ Key Duties

• Build and maintain performance dashboards that track platform, campaign, and community-level outcomes across TikTok, Instagram, X, YouTube, and LinkedIn.
• Analyse correlations between content performance and organisational outcomes, including content-to-donation, content-to-volunteer mobilisation, and content-to-engagement/retention signals.
• Track ambassador adoption of approved content, including what gets used, where it performs best, and what barriers reduce uptake (format, clarity, timing, relevance).
• Identify high-performing formats, topics, hooks, CTAs, posting patterns, and creators, and translate these into repeatable insights the team can action quickly.
• Generate insights at multiple levels: platform-specific performance, campaign-level learning, and borough/community-specific engagement patterns to support localised messaging.
• Feed intelligence consistently to the Social Media Director, Campaign Manager, Content Creators, and Engagement Officers to improve strategy, production priorities, and community responses.
• Recommend practical action plans to scale what works (replicate formats, expand reach, optimise distribution) and address underperforming content (iterate creative, adjust targeting, refine CTA).
• Maintain clear records for reporting and transparency, ensuring insight outputs are traceable, consistent, and suitable for internal review and governance.
• Support development of KPI frameworks and reporting standards, including definitions, measurement rules, cadence, and ownership, so the C.I.C can scale analysis without confusion.
• Contribute to continuous improvement by testing hypotheses, monitoring trends, and flagging risks (e.g., vanity metrics, misleading interpretations, safeguarding-sensitive performance patterns).

This role is not suitable if you:

• Prefer to work without data
• Seek surface-level social media metrics
• Are uncomfortable making recommendations that influence strategy
• Want purely creative or posting roles
• Expect immediate paid employment

Important to Be Clear

This is:

• A volunteer role during the build phase
• A position of real strategic influence
• Not symbolic; your work directly shapes the CIC’s growth and impact

Paid roles will be introduced as funding and sustainability allow.

Next Steps

Shortlisted applicants will be invited to:

• A values and ethics conversation
• A practical discussion about data, reporting, and actionable insight

If you believe data is a tool for community transformation, and that impact is more important than vanity metrics, this role is for you.

A Final Word
Data is about people, not numbers.

If you know that:
Trust is built through accuracy and accountability
Context matters more than vanity metrics
Insight carries ethical responsibility

This Role Is Where Trust Is Built—or Lost
At Tell My Truth and Shame the Devil C.I.C., social media is not a marketing channel. It is often the first place someone tells the truth. The first place a survivor speaks. The first place a young person asks for help, direction, or hope. The Social Media Engagement Officer is the human presence behind our platforms — responding, guiding, holding boundaries, and directing people safely into the right parts of our ecosystem. This is not a growth-hacking role. This is a trust, discernment, and care role.
 
Purpose of the Role
The Social Media Engagement Officer ensures that every interaction on our digital platforms is:

• Human, not automated
• Trauma-aware, not reactive
• Boundaried, not extractive
• Purpose-led, not performative

You are the bridge between content and community — between attention and action.

Experience Qualification and Requirements

Essential experience

• Experience in community engagement, online community management, moderation, or customer support where tone, safety, and trust matter.
• Experience communicating in sensitive contexts (e.g., advocacy, youth work, frontline/community roles, safeguarding-adjacent environments).
• Experience handling challenging messages, conflict, harassment, or emotionally charged content with professionalism and calm judgement.

Essential skills & qualities

• Strong written communication skills, including the ability to respond clearly, respectfully, and consistently in public and private channels.
• Emotional regulation and resilience when exposed to distressing content, survivor stories, or hostile interactions.
• Reliability, discretion, and strong boundaries, including comfort following protocols and escalating without delay.
• Ability to apply trauma-informed language and maintain C.I.C tone-of-voice without offering counselling or personal advice.
• Ability to triage and route people appropriately (donations, volunteering, VFAP, podcast submissions, resources) using approved pathways.
• Attention to detail for logging patterns, risks, and recurring needs, and sharing structured feedback with the team.

Desirable 

• Experience engaging across multiple platforms (TikTok, Instagram, X, YouTube, LinkedIn) and adapting tone to platform norms.
• Familiarity with safeguarding principles, escalation workflows, and online safety practices.

Training & support provided

• Safeguarding protocols and escalation pathways.
• Platform-specific engagement standards and tone-of-voice guidance.
• Escalation and reporting systems, including how to log risks and recurring themes.

Main Responsibilities/ Key Duties

• Monitor comments, replies, and DMs across C.I.C platforms to maintain a safe, respectful, and survivor-centred community environment.
• Respond consistently in alignment with C.I.C values and tone, using trauma-informed language and maintaining clear safeguarding boundaries at all times.
• Direct individuals to the correct pathways and resources, including donation routes, volunteer onboarding, VFAP (Violence-Free Action Pathway), podcast submissions, and approved support information.
• Identify and flag safeguarding concerns immediately to the appropriate role, ensuring that potential risk is not held in engagement channels.
• Escalate high-risk messages using agreed protocols, prioritising urgent or concerning disclosures, threats, harassment, or boundary breaches.
• Help maintain comment spaces that are respectful and free from harassment, minimisation, victim-blaming, grooming behaviour, or abusive language, taking action in line with moderation guidance.
• Support healthy engagement by encouraging constructive dialogue, de-escalating where appropriate, and reinforcing community standards without argument or defensiveness.
• Log patterns, risks, and recurring community needs (e.g., common questions, frequent triggers, misinformation themes, safeguarding hotspots) and feed insights back to the team.
• Work closely with Community Moderation & Safety, Safeguarding, and Campaign/Content teams to ensure joined-up responses and consistent public-facing messaging.
• Maintain confidentiality, discretion, and professional boundaries; you do not counsel, diagnose, or provide emotional support — you route safely and responsibly.

This role is not suitable if you:

• Want to debate or argue online
• Struggle with emotional boundaries
• Seek influencer-style engagement
• Want creative control over content
• Are unable to follow safeguarding procedures strictly

This is not about visibility — it is about responsibility.

Important to Be Clear

• This is a volunteer role during the build phase
• It carries real responsibility and trust
• Emotional maturity is essential
• Paid roles will emerge as the organisation becomes financially sustainable

Next Steps

Shortlisted applicants will be invited to:

• A values-led conversation
• A short scenario-based engagement discussion

If you believe that how we respond matters as much as what we post, and that care is an operational function, not a feeling, this role is for you.

 A Final Word
Social media is about people, not platforms.

If you know that:

• Trust is built through presence, care, and consistency
• Boundaries are a form of protection, not distance
• Privacy and consent are safeguarding responsibilities
• How we respond matters as much as what we post