Volunteer Marketing & Social Media Lead

What will you be doing?

SPORT 4 SUCCESS is looking for an experienced marketing or social media professional to lead the development of our marketing strategy and improve how we communicate our work.

We are a UK-based charity that uses sport to help young people develop life skills such as teamwork, communication and leadership. We have delivered a growing number of programmes and events, but our marketing and social media have not developed at the same pace as our delivery.

The volunteer will take leadership of our overall marketing direction, with support from trustees and less experienced volunteers who can help with content creation and delivery.

Key responsibilities will include:

• Creating a practical marketing and social media strategy
• Improving how we communicate our impact through stories, case studies, photos, video and programme results
• Advising on the best platforms, audiences and types of content for the charity
• Creating or directing the creation of social media content
• Helping establish templates, processes and brand guidance
• Reviewing performance data and adjusting the approach where needed
• Providing guidance and creative direction to other volunteers supporting marketing activity

This is a strategic and hands-on role. The volunteer will have freedom to shape our approach and test new ideas, while working closely with the charity’s trustees and wider team.

We are looking for someone with at least three years of professional experience in marketing, social media, communications, branding, content strategy or a related area.

The role is unpaid, UK-based and expected to require around two hours per week, with flexibility around when the work is completed.

What are we looking for?

We are looking for someone with at least three years of professional experience in marketing, social media, communications, branding, content strategy or a related field.

The most important requirement is the ability to develop a clear, practical marketing strategy and turn it into consistent activity. You should be comfortable taking ownership of the charity’s marketing direction while working collaboratively with trustees and other volunteers.

Our ideal volunteer will have:

• Experience creating and implementing marketing or social media strategies
• A strong understanding of social media platforms, audiences and content formats
• The ability to create engaging written and visual content, or provide clear creative direction to others
• Strong written communication and storytelling skills
• The confidence to introduce new ideas and advise a small charity on its marketing priorities

Experience in the charity, education, youth or sports sectors would be useful, but it is not required. Experience supporting a growing organisation, working with volunteers or developing a brand would also be valuable.

You should be creative, reliable and comfortable working within a small team. We are looking for someone who will listen to different perspectives but can also make clear recommendations and lead the marketing approach.

You do not need to produce every piece of content yourself. Other volunteers and team members can support delivery. However, you should be able to set the direction, establish suitable processes and provide constructive guidance.

An interest in helping young people develop their skills and future opportunities through sport and education would be a strong fit with our work.

What difference will you make?

Strong marketing will help SPORT 4 SUCCESS reach more young people, schools, delivery partners, funders and volunteers.

At present, much of our impact happens through our programmes, events and direct relationships, but we do not communicate that impact consistently. This limits our ability to build awareness, attract support and show the value of our work.

Your work would help us create a clearer identity, communicate our purpose more effectively and build a consistent presence across our social media and wider marketing channels.

A stronger strategy would help us:

• Reach more schools and youth organisations
• Attract volunteers with the skills needed to grow the charity
• Build relationships with sports organisations and corporate partners
• Support fundraising and sponsorship activity
• Promote programmes and events
• Share evidence of our impact
• Give young people and schools a stronger voice in our communications

The role will also help us move away from ad hoc marketing and towards a structured approach that the wider team can follow.

As a small charity, this role would have direct influence. The volunteer’s ideas and recommendations would shape how SPORT 4 SUCCESS presents itself, communicates its work and grows over the next stage of its development.

The result will be a stronger platform for helping more young people build skills, confidence and future opportunities through sport and education.

Before you apply

Shortlisted applicants will be invited to an informal online conversation with members of our trustee team. This will be an opportunity to discuss your experience, learn more about the charity and explore how you would approach the role.

Applications will be reviewed as they are received, and we may arrange conversations before the closing date. We aim to respond to shortlisted applicants within two weeks of receiving their application.