Steering Group Members

Roll Models CIC is a community for women and marginalised genders, built around the belief that getting outside, riding bikes and doing adventurous things together can change how we see ourselves and what we think we’re capable of.

We create welcoming pathways into cycling and outdoor adventure through mentorship, skills-sharing, and community events. Our aim is to reduce barriers to participation and help more women, trans and non-binary people build confidence, skills, independence and lasting connections through cycling and time outdoors.

In just two years, Roll Models has grown from a pilot mentorship programme of 25 participants in 2025, to a mentorship cohort twice the size with a wider community of over 100 people attending events and workshops in 2026, with demand exceeding our current capacity. We are now at an exciting point in our development: the model is working, the community is growing, and we want to build the organisational foundations to support that growth sustainably.

We are looking to convene a voluntary Steering Group to help shape the strategic direction of our fledgling organisation, with a view to formalising a Board in Spring 2027 (there will also be opportunity to continue in a supporting role, without joining the Board).

Steering Group roles

Strategy and Governance - Filled

Roll Models has grown significantly in a short space of time, led by one paid member of staff with volunteer support. With demand for the programme limited by our current capacity, we are looking for someone to work alongside the Director as a mentor and sounding board, to focus on shaping the long-term strategic direction of the organisation.

Fundraising

There are many opportunities to grow the programme, and various funding pots we would like to apply for to activate this. We are looking for a savvy fundraiser to help us with fundraising strategy, identifying relevant opportunities, and supporting application processes.

You would support:

• Developing a fundraising strategy

• Identifying relevant funding opportunities

• Feeding into and checking over applications 

• Working with other members (ie Communications & Marketing) to shape how we tell the story for funders

Mentorship programme (2 roles)

We are looking for an experienced community leader and cyclist who is passionate about creating safe and welcoming spaces for women, trans and non-binary people in the outdoors. You will support the strategic development and running of Roll Models' core mentorship programme, working closely with the Director on the systems and structures that will allow it to grow sustainably. This is a vital role that bridges community-building, participant experience, logistics and operations.

You would support:

• Developing policies and procedures to support the running of the mentorship programme

• Planning and delivering recruitment for the 2027 cohort, including reviewing and improving the participant application and matching process

• Supporting safeguarding, inclusion and participant wellbeing processes

• Shaping the strategic direction and future development of the mentorship programme, including thinking about how the programme can support more people without losing its community-led character

Workshops and programming

Roll Models runs regular programming and skills sessions relating to cycling and outdoor adventure, including bike mechanics, navigation, kit choices, trip planning and other practical skills. We are looking for someone who can help us think strategically about how this strand of Roll Models' work develops, in particular, accessing funding to open the workshops up beyond the current cohort. This role would help Roll Models move from delivering individual workshops towards a coherent, sustainable skills programme.

You would support:

• Developing a strategic programme of skills workshops for the next 6-12 months

• Identifying skills gaps and opportunities within the community

• Supporting funding bids to resource the workshop programme

• Developing outreach and partnerships to reach people who may not already participate in cycling or outdoor recreation

• Supporting the development of inclusive and accessible workshop formats

• Helping shape DEI policies and approaches for events and workshops

• Exploring opportunities to develop workshops that could generate income while retaining accessible routes into participation

Communications & Marketing

Roll Models has grown organically and is increasingly attracting attention from the cycling and outdoor industries. We now want to be more strategic about how we communicate what we do and use our growing profile to create opportunities for the organisation and its community. We are looking for someone with experience in communications, marketing, storytelling or partnerships who can help us think bigger about Roll Models' position and reach.

You would support:

• Developing Roll Models' strategic positioning and profile by shaping a communications and storytelling strategy

• Developing content and storytelling approaches for funders and potential partners

• Developing relationships with industry and community partners

• Helping Roll Models communicate its impact beyond being "just" a cycling club

• Identifying opportunities for media, speaking, events, festivals and other platforms that can raise the profile of Roll Models and the wider issues we work on

This is an opportunity to help shape how Roll Models is understood and positioned as it grows.

Finance and sustainability

Roll Models has begun generating income through its mentorship programme and events, alongside grant funding and industry support. As we grow, we want to develop a stronger understanding of our finances and build a model that can sustain the organisation beyond short-term grant funding. We are looking for someone with experience in financial planning, budgeting, business development, social enterprise or organisational sustainability.

You would support:

• Financial planning and strategy

• Developing realistic budgets and financial forecasts

• Thinking strategically about income generation and pricing, and subsidising low-cost participation

• Helping develop appropriate financial policies and processes

• Working with the Director to understand when and how Roll Models can invest in capacity and paid roles

For more information and how to apply, visit our website.