Marketing Lead

About The Pinnacle Centre

The Pinnacle Centre is a third space in Birmingham helping young adults grow holistically. We work across three domains: personal development, sports and wellbeing, and community and belonging.

Vision 2030 is where that work is heading. We're building a multi-purpose centre in Birmingham — sports facilities, co-working space, an auditorium and a café — designed as a home for young adults to train, work, learn and gather.

Role Summary

You own campaigns end to end, and the audience thinking behind them. You take a target — attendance, sign-ups, donations — work out who we need to reach and how, brief the team, and deliver the number.

Key tasks

1.  Audience & planning

○     Define priority audiences and what genuinely motivates each of them to turn up.

○     Own the marketing calendar, mapped to the programme, event and fundraising calendars.

○     Set and publish targets: reach, sign-ups, attendance and return rate.

2.  Campaign execution

○     Build campaign plans with objective, audience, message, channels and timeline.

○     Write clear briefs for Creative, Video and Social, with realistic lead times.

○     Manage paid promotion within budget, and adjust mid-campaign on what the numbers say.

3.  Measurement

○     Track performance against target daily while a campaign is live.

○     Run post-campaign reviews with honest conclusions.

○     Own analytics, CRM data quality and GDPR compliance for marketing communications.

4.  Coordination

○     Coordinate with Fundraising on income campaigns and with Events on ticketing.

○     Support Partnerships with distribution through partner channels.

○     Report to the CMO against target.

What we're looking for

●     Campaign management experience with outcomes you can quantify.

●     Fluent in analytics and comfortable running paid social.

●     A clear brief writer — precise about audience, message and what success looks like.

●     Organised; much of this role is running other people's deadlines.

●     Persuasive copywriting ability (desirable).

What we have to offer

●     Real ownership of a function, not a task list — you will shape how it works, not just execute someone else's plan.

●     A seat in a team building towards a 2030 horizon, with a clear line of sight to the leadership team.

●     Access to our network of founders, professionals, entrepreneurs and investors through Pinnacle's events programme.

●     Training, mentoring and the opportunity to build and lead a team of your own as the organisation grows.

●     The reward of building something in your city that will outlast all of us.

Please note: this is currently a volunteer position. Reasonable expenses for travel, equipment and refreshments are reimbursed in line with our Expenses Policy. As Pinnacle grows and funding allows, we expect several senior roles to move to paid positions, and volunteers already in post will be considered first.