Website and digital marketing manager jobs

The Digital Manager - CRM, Emails and Analytics is responsible for overseeing the Church of England's CRM (Salesforce), email marketing (including Mailchimp), and digital analytics. The role leads on developing audience-led strategies, improving user journeys, and ensuring campaigns are data-driven and effective across channels.

The Church of England's national Vocations Marketing Communications Lead will lead bold and engaging communications that bring ministerial vocations to life for people across the Church. Through inspiring storytelling, impactful campaigns and strong partnerships, you'll help more people discover, discern and pursue their calling to play their part in God's story.

The Events and Marketing Officer will play a crucial supporting role in promoting the work of the Sutton Trust – including its research, policy priorities, programmes, and alumni stories – to external audiences through our events and marketing. This is a newly created role, introduced to expand our capacity and significantly grow our roster of external events in the Trust's 30th anniversary year.

The postholder will work alongside the Marketing and Events Manager to create, coordinate and maintain our event schedule. They will need excellent skills in organisation, project planning and communication to support the delivery of both online and in-person events, many of which will focus around the 30th anniversary in 2027.

This is an exciting opportunity for an organised and proactive individual to create and deliver engaging events to maximise our impact and influence with key stakeholder audiences. The postholder will also support brand and marketing activity across the charity, bringing creativity, an eye for detail and a strong audience focus to all of our branded materials.

Main duties

Event support

• Take a lead on a range of Sutton Trust in-person events and webinars, many of which will focus around research reports and government policy. This includes creating detailed briefings, managing relationships with speakers and stakeholders, working with venues and suppliers and promoting events through channels, including social media, newsletters and email invites to maximise engagement.
• Support with the development of our series of events for the Sutton Trust's 30th anniversary. This may involve events in parliament, part conferences and wider events with universities and corporate partners.
• Maintain an events calendar that can be used across the organisation.
• Manage the recording of event information and engagement on Salesforce.
• Manage digital engagement, uploading of events to the Sutton Trust YouTube channel and maximising viewership through promoting them to our audiences.
• Create detailed event evaluation reports for internal stakeholders and funders.

Marketing

• Advise and support colleagues across the organisation with marketing activity including use of Sutton Trust brand guidelines, Campaign Monitor and Canva.
• Work with the Marketing and Events Manager to further strengthen the Sutton Trust brand, including the updated tone of voice and messaging and new visual elements.
• Support with the proofing and production of cross-Trust marketing materials, including items for Programmes and Development teams.
• Support with the management and development of Sutton Trust email communications through Campaign Monitor.

Other

• Regularly update Communications and Research stakeholder lists as needed.
• Work with colleagues to maintain communications and content planning grids.
• Track and assess event engagement across different marketing platforms, including newsletters and social media.
• Write copy as required.
• Keep up to date with events in the sector.
• Feed into the wider work of the Research and Communications team.
• Other duties as necessary from time to time.

Person Specification

We welcome applications from individuals who have:

• Excellent organisational and project management skills
• Experience in event delivery, including in-person, online and hybrid events (even if in a voluntary role)
• Excellent verbal and written communication skills across a range of different audiences and stakeholders
• A strong understanding of event management, including an awareness of the importance of briefing documents, relationship management, supplier management, event promotion and event logistics
• An understanding of the importance of branding and brand development
• An eye for detail, and the ability to work accurately to tight deadlines
• An understanding of how to use Canva and email platforms (such as Campaign Monitor) to support with marketing activity (desirable)

We are also looking for an individual who:

• Is sympathetic to the aims of the Trust and its mission to address educational disadvantage
• Has first-class interpersonal skills
• Is able to work both independently and collaboratively within a small team
• Is eligible to work in the UK

Terms of Appointment

• Contract: Full-time, fixed-term 18-month contract
• Salary: £33,700 - £37,000 per annum, depending on experience
• Working location: Minimum of 2 office days per week
• Office location: The Sutton Trust, 9th Floor, Millbank Tower, 21-24 Millbank, London, SW1P 4QP. Our home working policy gives staff the option to work from home for up to 60% of the time, with approval from their line manager.
• Hours: The standard working hours are 9am to 5pm, Monday to Friday and may also be required to attend events/meetings outside of their normal working hours during weekday evenings and occasionally at weekends, in line with organisational policies
• A DBS check may be required

Interviews

Applications should reach us by 23:59 on Sunday 6th September, with first round interviews held over Zoom on Tuesday 22nd September, and second round interviews held at our London offices on Thursday 1st October.

Contextual recruitment

The Trust is committed to ensuring equality of opportunity and that all applicants receive equal consideration for employment. We strongly encourage individuals from all backgrounds, including those underrepresented at present at the Trust, to apply for this role. As such we particularly welcome applications from people with disabilities, Black, Asian or Minority Ethnic backgrounds, LGBTQ+ and from different socio-economic and educational backgrounds. We are committed to being an inclusive and welcoming place to work and know that greater diversity will lead to even greater results for the young people we support.

We are committed to providing reasonable adjustments for disabled candidates throughout our recruitment process and during employment.

We also operate contextual recruitment at the Sutton Trust. Our application process gives you the option to include information about your background, such as whether you were eligible for free school meals, whether your parents went to university, or whether you attended a state school. For more examples and information on contextual recruitment, please see our website.

The National Society for Education (NSE) is both an NCI and a Royal-charter charity. It's aims are to support Church schools and the wider education sector by developing leaders, shaping policy and growing faith.

The NSE leads the Church of England's national work in education in partnership with 41 Diocesan Boards of Education and approximately 4,700 Church of England schools. We also support the national education work of the Church in Wales, which includes around 150 schools. Our presence extends to work with community schools and academy trusts, as well as higher and further education through numerous chaplaincies, providing spiritual support and guidance to children and young people, and to adults.

We are a dynamic team, working remotely from our homes around the country. We gather regularly online, and also have in-person team days through the year.

About the National Garden Scheme

The National Garden Scheme is the most significant charitable funder of nursing charities in the country, donating £3.9 million in 2025 and over £77 million since 1927.  Our beneficiary charities include Macmillan Cancer Support, Marie Curie, Carers Trust, Hospice UK, The Queen’s Institute of Community Nursing and Parkinson’s UK. 

We help our garden owners open their beautiful gardens to the public, sharing their passion and raising impressive amounts of money through admission fees, refreshments and plant sales. Over 3,300 gardens open each year for the National Garden Scheme and further details about the gardens, our donations and more about the charity can be found on our website.

About the Website and Digital Marketing Manager

The ethos of the National Garden Scheme is rooted in generosity and kindness, from: our 3,300 garden owners, to our 600 county volunteers and our small team of 14 staff. Our central office in East Clandon, Surrey is a warm and welcoming place to work.

The right candidate for the role of Website and Digital Marketing Manager will be a proactive and technically confident digital professional who can combine hands-on website management with creative digital marketing expertise. The ideal candidate will have experience managing and developing WordPress websites, delivering successful digital campaigns, and using data and insights to improve online performance and audience engagement.

They will be comfortable working across multiple digital platforms, including email marketing systems, CRM databases and analytics tools, with a strong understanding of SEO, website optimisation, accessibility and GDPR requirements. Strong organisational skills are essential, as you'll be managing a varied workload, coordinating projects and working with both internal teams and external suppliers.

As a self-starter with excellent communication skills and keen attention to detail, you'll be equally at home troubleshooting website issues, testing new digital developments, creating engaging content and identifying opportunities to enhance the user experience. Experience in the charity sector, marketing automation and digital development projects would be highly advantageous.

Most importantly, you'll be enthusiastic, collaborative and adaptable, with a passion for using digital channels to engage audiences, support fundraising and help the charity achieve its goals

Role Purpose

The Digital Marketing Manager will play a key role in growing Honeypot’s reach, engagement and impact through creative, insight-led and effective digital marketing.

Reporting to the Head of Marketing and Communications, the postholder will lead Honeypot’s digital marketing activity, using creativity, audience insight and data to grow awareness, strengthen supporter engagement and help achieve the charity’s strategic objectives.

This is a varied and hands-on role combining digital strategy with day-to-day delivery. As Honeypot’s Marketing function grows, the role will have the opportunity to take increasing ownership of digital growth, innovation and audience development.

Social Media and Marketing Executive
Responsible to: Digital Marketing Manager
Contract Type: Permanent, full time
Salary: C£27,000 a year, dependent on experience
Location: Edinburgh / Hybrid

About Social Bite:
Social Bite is a charity and social enterprise with a vision of a society where no one should have to be homeless. For over a decade, we’ve brought people, partners and communities together to challenge the status quo and pioneer solutions that create lasting change.

From supporting people to find a safe place to call home, to empowering people into employment, to providing free, fresh food to people experiencing homelessness or food poverty, our work is rooted in dignity, kindness and impact. Across flagship campaigns, fundraising events and community led action, everything we do reflects our values of kindness, collaboration, dignity and impact, and our belief that lasting change is possible when people come together with purpose.

We’re proud of our warm, inclusive and supportive culture, where people feel trusted, valued and encouraged to bring their whole selves to work, with a strong focus on wellbeing, balance and collaboration.

The role:

We are seeking a Social Media and Marketing Executive to join our team and support our mission to end homelessness. This role involves developing and executing campaigns that engage and inspire action. The successful candidate will be passionate about content creation and possess the skills to enhance our brand visibility and fundraising efforts.

What you’ll be doing:

Working as part of our dynamic Fundraising and Marketing team, you’ll work closely with the Head of Marketing and Communications, the Senior Communications Manager and the Digital Marketing Manager to build the Social Bite brand. Your skills and enthusiasm will help drive footfall to our social enterprise coffee shops, raise awareness around homelessness, and amplify our fundraising initiatives. No two days are the same in this fast-paced role that covers the whole marketing mix.

Powerful storytelling: we need to create content that shines a spotlight on our key impact projects, like our Jobs First employment programme and our free food services. You’ll play an integral role in increasing awareness and engagement with our two new Social Bite Villages.

Maximise our digital presence: grow our online following through engaging social media content (especially videos), digital advertising, newsletters, and a website redevelopment project.

Large-scale campaigns: support the marketing and communications activities surrounding fundraising initiatives like our UK-wide Festival of Kindness Christmas campaign which aims to deliver 300,000 gifts, meals and essential items to people who are vulnerable and experiencing homelessness through the winter. This includes a large-scale online fundraising campaign across multiple channels. Offline, you’ll gather content at sites like our Trees of Kindness across Scotland, Birmingham and London, where supporters can bring gifts and make donations.

Champion our social enterprise: promote our coffee shops and commercial initiatives in Edinburgh, Glasgow, Aberdeen and London by working closely with our operational management colleagues to brainstorm innovative ideas, craft point-of-sale, design promotional materials, and increase in-store brand impact.

Event management: plan and deliver events big and small, from producing assets for charity stalls at corporate fairs, to marketing our Impact Conferences and black-tie fundraising dinners.

Why join us?

Impact: your work will empower people experiencing homelessness to transform their own lives through our key pillars of providing homes, jobs, food and support.

Culture: you’llbe part of a supportive and dynamic team in an entrepreneurial organisation that values your unique take on how to achieve our goals.

Growth: opportunities to work on exciting projects and learn, grow, and shine in a role that’s as rewarding as it is challenging.

Perks: competitive salary, flexible working hours, and benefits including:

o Generous annual leave entitlement (plus public holidays)

o Hybrid and flexible working

o Pension scheme

o Free food at Social Bite Coffee Shops

o Reward Hub (discounted gym, restaurants, shop partnerships)

o Health benefits cash plan

o GP24 access

o Death in Service

o Employee Assistance Programme

o Access to in-house counselling

o Monthly ‘Values Superstars’ rewards, recognising commitment to embodying Social Bite’s values

o A welcoming, inclusive and dog friendly office

Application process: please send a CV and cover message. Your cover message should give us a sense of who you and help us understand why you’re a good fit for this role. It could be a letter (up to 500 words), a video or voice note (up to four minutes), a presentation or infographic (of comparable length). Please also include up to three links to pieces of Social Media content that you have created.

Interview process:
Interview questions will be sent to you in advance to allow you to prepare.

Ahead of the second-round interview we’ll also ask short-listed candidates to complete an exercise, like a brief presentation or creating a short piece of content, for us to discuss on the day.

1. First round interview with Head of Marketing and Communications and Senior Marketing Manager.
2. Second round interview with Head of Marketing and Communications, Senior Communications Manager and Director of Philanthropy and Marketing.

Communications and Marketing Manager

Salary: £25,879 pro rata for 21 hours per week (£43,131 FTE)

Letchworth Garden City/ home working (hybrid)

21 hours per week

Permanent

Flexible working considered

Exciting opportunity to lead a growing Comms & Marketing team, shape a vibrant brand and drive real impact across the MS community.

Join our friendly team
This is a brand-new role and a fantastic opportunity for the right person to come in and help us shape and support our communications and marketing activity. Having rebranded and launched a new organisational strategy last year, we are now seeking to grow the team to support new and growing areas of work.

Our charity
MS Trust brings together expertise from every angle to help everyone feel more in control of their MS today and every day. Through trusted information and compassionate support, the training of new MS healthcare professionals, and research rooted in real experience – we’re here for every MS. Every day.

The role
You’ll lead and support the Communications and Marketing team while building compelling campaigns that amplify our voice and increase our impact within the MS community.

As a confident and versatile communicator, you’ll be comfortable adapting your writing style for diverse audiences and channels, producing everything from external communications and press releases, to digital content, news stories and authoritative articles.

You’ll champion our new brand, ensuring it’s brought to life consistently across all our channels and use your marketing expertise to expand our reach across the MS community.

What we can offer

· 28 days annual leave per year plus bank holidays, which increases with length of service to 30 days.

· Company pension with enhanced employer contribution. Salary Sacrifice scheme available.

· Death in Service benefit.

· Enhanced maternity, paternity and adoption pay.

· Sick pay.

· Hybrid working.

· Employee assistance Programme

· Fantastic office location with free parking, local to town centre and train station. Good transport links to London and Cambridge.

· Learning and development policy to develop all staff.

· Cycle to work scheme, Volunteering day and Season ticket loans.

To find out more and apply

Please visit our website to download a job pack and application form (CVs will not be considered).

As part of our commitment to equality, diversity and inclusion (EDI), we appreciate your time completing the form, as this allows us to keep our recruitment process fair and neutral.

Closing date: 26th August 2026 at 9.00am

First Interviews: 10 September 2026

About the role

SMK is at an exciting moment in its history with a newly launched strategy Change is Possible 2026 -2028, a recently appointed permanent Chief Executive this year and a new Chair. The refreshed vision and mission of SMK is both ambitious and needed in our drive to support campaigners across the UK.

Digital engagement is evolving, and fast, so that is why we’re looking for a creative, experienced, strategic and data-driven Digital Marketing Manager to lead, develop and grow our digital presence across multiple channels. You'll manage and support our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.

Working closely with the Head of Marketing and Communications and the Training and Consultancy team, you'll be responsible for creating engaging digital content that inspire audiences, strengthens our brand and supports the communications and digital function at SMK. Importantly, you have the experience to successfully promote and drive sales of our training programmes through digital marketing techniques to optimise performance.

About You

You are passionate about the power of people to create social change and are motivated by SMK’s mission. You enjoy working collaboratively and thrive in a flexible, fast-paced environment where you can take initiative and adapt to changing priorities.

You are organised, proactive and solutions-focused, with a willingness to learn and develop your skills. Comfortable managing your own workload, you bring curiosity, creativity and a commitment to using insights, innovation and new technologies to help maximise impact.

The specific skills, knowledge and experience required to thrive in this role are set out in the Person Specification.

Job description

Marketing

• Social media management including the creation of a data led strategy and implementation plan for SMK’s channels.
• Manage the planning, creation, and scheduling of multiple marketing projects, ensuring the ‘SMK voice’ through tone and brand is implemented across digital channels.
• Create the vision for the annual SMK National Campaigner Awards social media approach and manage the roll out.
• Write compelling and impactful content for SMK’s digital channels.
• Create graphics and video content for digital channels using Canva.
• Manage paid digital ads (LinkedIn, Google Ads).
• Support the crafting and implementation of email marketing via Mailchimp including audience segmentation.
• Support the audience development strategy including research and data management.
• Identifies opportunities to increase sales (bookings for training/ events), growing reach and engagement.
• Support the development and implementation of a content strategy.

Website

• Support the Head of Marketing and Communications with the relaunch of a new website in 2026/2027.
• Lead on how AI is affecting search (SEO/GEO) and what SMK’s website needs.
• Monitor and translate website performance using analytics tools (e.g. Google Analytics).
• Implement and manage on-page SEO/ GEO best practices (keywords, metadata, content optimisation).
• Identify opportunities to improve search visibility and organic traffic.

Data, Insight & Reporting

• Monitor, analyse, and report on digital marketing performance.
• Use data to continuously optimise marketing activity.
• Provide insights into audience behaviour and trends.
• Database management, including cleaning and updating records.
• Support the implementation and management of the CRM (Salesforce).
• Undertake relevant training when required.

Other

• Undertake any other duties commensurate with the purpose and remit of the post.

Please read the attached job pack for details about the person specification. 

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

Please follow instructions on Charity Job to be redirected to our website and apply today!

Job Title:Digital Marketing Executive

Salary:£35,000 per annum

Contract:Permanent

Location:Hybrid: Working time split between your Home and our London Office 

Hours of work:Full-time (35 hours per week)

Reporting to:Head of Digital Marketing

Every day, Premier, Europe’s largest Christian Media organisation, reaches people through e-mail, websites, podcasts, audio, news, fundraising and digital content that supports faith, discipleship and renewal. 

The Digital Marketing Executive role is central to making sure that activity is delivered accurately, efficiently and on time.

Role Overview

The Digital Marketing Executive is responsible for the operational delivery and co-ordination of Premier’s digital marketing activity. Working closely with the Head of Digital Marketing, you will help ensure campaigns, digital fundraising activity, commercial advertising, outbound e-mails and website pop-ups are planned, booked and delivered to a high standard.

This role is ideal for someone who is highly organised, detail-focused and confident managing multiple priorities. You will work across Premier’s Digital, Commercial, Marketing, Fundraising and Content teams, helping to turn plans into well-executed campaigns that serve our audiences and support our mission.

Key responsibilities will include:

• Campaign Operations and Delivery – Coordinating and delivering digital marketing campaigns across e-mail, website, display, audio and other digital channels, ensuring activity is accurate, timely and effective.
• Advertising and Commercial Coordination – Managing digital advertising bookings, scheduling and delivery across Premier’s platforms, and acting as a key operational link between the Digital and Commercial teams.
• E-mail and On-site Communications – Overseeing outbound e-mails, website pop-ups, overlays, banners and calls to action, making sure they are well scheduled, tested and aligned with wider priorities.
• Workflow and Team Coordination – Maintaining clear processes, coordinating assets and approvals, supporting the Digital Marketing Assistant, and helping teams work smoothly together.

We are looking for someone with:

• Proven experience in a digital marketing operations or campaign delivery role
• Hands-on experience building and delivering e-mail marketing campaigns
• Experience coordinating digital advertising, campaign schedules or inventory
• Strong organisational and project coordination skills, with the ability to manage multiple campaigns and deadlines simultaneously
• The ability to interpret briefs and turn them into practical delivery plans
• Excellent written communication and proofreading skills, with a high level of accuracy and attention to detail
• Strong interpersonal skills, with the ability to build effective relationships across teams and support a junior colleague
• An analytical approach, confidence using campaign data, and a calm, proactive, solutions-focused attitude under pressure
• A personal Christian faith, a good understanding of the Christian community, and a commitment to Premier’s mission to help people encounter God through media

Please note that Premier is a Christian media agency and this role has a genuine occupational requirement for the post holder to have a personal Christian faith

Ready to make a lasting Impact? Apply now!

Information for candidates

Why Join Premier?

Premier offers a great place to work, with people that support, encourage and look after one another. You will love coming into work, both in person and virtually!

Competitive salary and benefits package:

•Flexible working arrangements based on the requirements of the role

•25 days’ annual leave plus UK bank holidays

•Additional leave on your birthday

•Contributory pension scheme

•Life Assurance scheme

•Employee Assistance with online GP scheme

•Eye care scheme

•Enhanced Family leave and Pay

In addition we offer:

•Mission-Driven Work: Take the opportunity to make a tangible impact by contributing to a mission that reaches millions of people.

•Dynamic Team Culture: Join a supportive, creative, and passionate team that values innovation and collaboration.

•Growth Opportunities: Benefit from ongoing professional development in a role where your contributions are truly valued.

Application Process

•All applications need to be completed online using our recruitment system (linked from our adverts). 

•You will be asked to answer a number of questions before submitting your application – please ensure you provide information on how your skills and experience meet the requirements for this role.

Family Action is a national charity that supports people through change, challenge and crisis across England and Wales. In 2026, the Bromley by Bow Centre (BBBC) merged with Family Action, bringing with it an established website and a wide range of digital content.

Following a comprehensive digital audit, we are embarking on a project to retire the BBBC website and migrate content to the Family Action website. We are looking for an organised and experienced Project Manager to lead this work, ensuring content is reviewed, migrated and redirected effectively while maintaining a positive user experience. 

The Bromley by Bow Centre is a long-established community charity delivering more than 40 services and activities, including social prescribing, health and wellbeing programmes, housing, benefits and debt advice. This role offers a unique opportunity to support the digital integration of a highly respected organisation and help shape its digital presence within Family Action. 

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of the UK's largest membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.

INTRODUCTION TO THE ROLE

iniva is seeking an experienced, thoughtful and collaborative Website & Communications Manager to join our team at a pivotal moment for the organisation. The role sits at the heart of Living Legacies: Collaboration, Community and Radicality, a four-year National Lottery Heritage Fund project that activates iniva’s archive and connects it with communities through exhibitions, events, podcasts, oral histories and digital resources. Working at iniva is dynamic, creative and purpose driven. As a small organisation, we value people who can work confidently on their own initiative while collaborating closely with colleagues, freelancers and partners. This part-time role (3 days per week) is offered as a fixed-term contract over four years, with responsibilities evolving across the project lifecycle — from strategy and planning in the early stages to website redevelopment, major public programmes and legacy outputs in later phases. The Website & Communications Manager will work closely with the Project Manager and wider team to support clear communication, shared understanding and joined-up audience engagement. The role plays a key part in shaping how audiences encounter Living Legacies and iniva more broadly, ensuring communications are inclusive, accessible and grounded in the organisation’s values. We’re looking for someone who cares about creating more equitable cultural spaces and enjoys sharing stories that connect artists, archives, and communities.

IDEAL CANDIDATE

This role would suit a practical and organised communications professional with strong writing and digital skills. You will be a confident and clear communicator, able to produce engaging, accessible content for a range of audiences across web, email and social media. You will have experience working with websites, including contributing to or supporting a WordPress (or similar CMS) website redevelopment, and be comfortable collaborating with website developers to deliver user-friendly, accessible digital experiences. You will bring the ability to plan and coordinate work across multiple projects, managing timelines, contributors and priorities effectively. Experience supporting or overseeing freelancers such as PR consultants, graphic designers, photographers, videographers etc or external partners is helpful, alongside a collaborative approach and good organisational skills. We are particularly interested in candidates who bring transferable skills from other sectors, along with curiosity, initiative and a willingness to learn. You should be motivated by working in a small, purpose-driven team and be committed to inclusive, accessible communication. This role supports a multi-year heritage project focused on the histories and practices of Black and Global Majority artists. We particularly welcome applicants with lived experience and/or a strong interest in these areas, and a commitment to inclusive, anti-racist and accessible communication practices. We know that no one will meet every requirement. If you meet most of the criteria and feel excited by the role, we encourage you to apply

Role Purpose

The Website & Communications Manager will lead iniva’s communications for a four-year fixed-term
project (3 days per week), with responsibilities evolving across the project — from setting up systems
and plans in Year 1 to delivering public activity, website redevelopment and legacy outputs in later
phases.

Focusing on Living Legacies, the postholder will lead communications activity to grow and diversify
audiences while maintaining strong engagement with existing audiences. They will manage a small
communications team, including the Communications Coordinator, and coordinate different
freelancers over the life of the project, such as a PR Consultant, Website Developer and Podcast
Producer to deliver clear, consistent and values-led communication across the organisation.
Working closely with a freelance Website Developer and internal teams, the postholder will oversee
the redevelopment of iniva’s website, ensuring it is accessible, user-friendly and supports the
project’s digital content and long-term needs. They will also work collaboratively with the Senior
Fundraising Manager, Project Manager and Project Curator to ensure joined-up, timely storytelling that
reflects the aims of the project and supports audience engagement.

Project Specific Duties

The duties below reflect the role across its four-year term. Activity in Years 1–2 will focus on
communications planning, audience development, team coordination and early digital work. Website
redevelopment (Years 2–3) and press activity for exhibitions (Years 3–4) will increase in later phases.
Not all responsibilities will be active at the same time.

Communications Strategy, Planning and Audience Development

• To review, refine and deliver the Living Legacies Communications Plan in collaboration with the wider project team, ensuring alignment with audience development goals, legacy planning and funder expectations.
• To lead audience development activity for Living Legacies, balancing growth and diversification with the retention of iniva’s existing audiences.
• To ensure consistent application of iniva and Living Legacies brand, tone of voice and values across all communications outputs.
• To establish and maintain communications systems, workflows and standards to support effective delivery across the team and with external contributors.
• To manage marketing, communications and documentation budgets ensuring activity is delivered within agreed resources for the organisation.

Website Redevelopment & Digital Experience

• To provide oversight of the redevelopment of iniva’s website (2027-2028), working closely with the Website Developer and internal stakeholders to ensure the site meets accessibility standards, audience engagement objectives and digital preservation needs.
• To manage the Website Developer and relevant budget lines to deliver a user-friendly, accessible website that supports archival access, digital outputs and the wider public programme.
• To ensure the website reflects the interpretive aims of Living Legacies and supports long-term access to project outputs, including oral histories, exhibitions and archival content.
• To gather and commission content from project partners and programme leads to ensure inclusive, participant-led storytelling is reflected across digital platforms.

Content, Campaigns & Creative Management

•  To oversee the creation, scheduling and publication of engaging digital content for Living Legacies, working with the Communications Coordinator across social media, email newsletters and website updates to raise awareness of the project, grow and engage existing and new audiences, and share stories, opportunities and project milestones.
• To commission and manage promotional materials, including digital and print assets, working with graphic designers, photographers, videographers and other freelance creatives to create compelling content that reflects the project's values and reaches diverse audiences.
•  To provide clear briefs, quality control and sign-off for commissioned content, ensuring outputs are on brand, accessible, high quality and delivered on schedule, and support meaningful engagement with participants, partners and audiences.
• To coordinate the promotion of project events and exhibitions, including digital and print listings, invitations, ticketing and on-site communications logistics, helping to maximise attendance, participation and the visibility of Living Legacies across communities and partner networks.

Monitoring, Evaluation & Reporting

• To oversee monitoring and evaluation of communications activity for Living Legacies, drawing on digital engagement data across web, email and social media platforms to understand audience reach, engagement and impact.
• To lead on communications-related reporting for senior management, the Board and funders, working with the Communications Coordinator to collate insights, data and evidence that demonstrate impact, learning and audience development.
• To use evaluation findings to inform ongoing communications strategy, audience development activity and project learning.

Collaboration & Internal Coordination

• To work collaboratively with the Project Manager, Project Curator, Senior Fundraising Manager and wider iniva team to ensure consistent messaging, joined-up communications and coordinated project delivery across all strands.
• To support shared understanding of communications priorities across exhibitions, podcasts, oral histories and community engagement activity, ensuring coherence of messaging and audience experience.
• To contribute to a culture of knowledge sharing, collective responsibility and values-led working across the organisation.

Press & Public Relations

•  To provide oversight and be the main point of contact for press and media activity for LivingLegacies, setting priorities, approving messaging and coordinating delivery with the Freelance PR Consultant, annually for three major project exhibitions and public programme (2027-2030).
• Liaise with external PR consultants to support programme promotion, ensuring assets and information are shared accurately and on time.
• To support the development and approval of press materials, including press releases and image assets, ensuring clarity, consistency and alignment with project messaging and organisational values.
• To oversee media listings, press scheduling and coverage tracking, using insights to inform future communications planning in consultation with the PR Consultant.
• To ensure compliance with funder branding and visibility requirements, including National Lottery Heritage Fund acknowledgement guidelines.

General Duties (In common with all iniva staff)

• To support the philosophy, aims and objectives of iniva and to champion its work.
• To promote and support equality, diversity and inclusion for all staff, contractors, volunteers and stakeholders.
•  To uphold collective responsibility, knowledge sharing and team working across the organisation.
• To contribute to, and follow iniva’s organisational policies and procedures, particularly policies relevant to your defined responsibilities and area of work.
• To ensure proper record keeping, filing and archiving of all communications and documentation related to your area of work.
• To engage in continuing professional development, seeking to stay up to date with developments and best practice in your area of work.

Note: This is a description of the job as it is at present constituted. It is iniva’s practice to examine job
descriptions regularly and to update them to ensure that they accurately reflect the job required to be
performed, or to incorporate proposed changes.

PERSON SPECIFICATION

The postholder for this role should demonstrate the following qualifications, experience, skills and
knowledge:

Essential

• Proven experience developing and delivering a communications strategy, ideally for cultural or heritage projects.
•  Experience in website development or managing website redevelopment projects, including working with web developers on design, UX, accessibility and audience engagement.
•  Strong copywriting and editorial skills, with the ability to produce clear, engaging and accessible content across platforms.
•  Experience creating and scheduling content for digital channels, including social media, email newsletters and websites.
•  Understanding of accessibility standards for digital content (e.g. WCAG 2.2) and inclusive communication practices.
• Experience in line management of staff and commissioning or supervising freelance creatives — including PR professionals, website developers, graphic designers, videographers, photographers and content producers — to deliver high-quality, on-brand and accessible content.
• Experience coordinating press and media engagement, including drafting press releases and managing listings.
• Ability to collect and interpret digital engagement data (e.g. social media insights, email performance, web analytics) for evaluation and reporting.
• Strong organisational and time-management skills, with the ability to manage multiple deadlines and priorities.
• Collaborative approach and experience working across teams to ensure consistent, values-led messaging.

Applicants do not need agency-level PR experience; experience of coordinating or overseeing
press activity within a wider communications role is sufficient. We are not expecting candidates
to demonstrate equal depth across all areas; instead, we are looking for a strong overall match
against the Essential criteria.

Desirable

• Familiarity with iniva’s mission, and an understanding of visual arts, archives or Black and
• diaspora cultural heritage in the UK. Experience promoting exhibitions, podcasts, or public programmes within an arts or heritage
• context.
• Knowledge of web content management systems (e.g. WordPress), email marketing tools
• (e.g. Mailchimp) and marketing management tools (e.g. SocialBee and Hootsuite).
•  Experience producing or editing visual content using graphic design tools (e.g. Adobe Creative
• Suite, Canva and Figma), with an eye for layout, accessibility and brand consistency.
•  Experience developing or applying audience development strategies.
•  Understanding of digital preservation principles for online content.
• Experience creating inclusive, participant-led storytelling in partnership with community
• groups.
• Confidence in briefing designers and overseeing the production of promotional materials
• across print and digital.
• Awareness of brand compliance and funder visibility guidelines (e.g. The National Lottery Heritage Fund).

Note: Applicants cannot be expected to be equally strong on all the above criteria, but to provide
evidence across the range, in varying strengths and combinations. iniva are committed to supporting
staff in training and support to achieve the standards required to undertake the role.