Website and digital marketing manager jobs

The National Society for Education (NSE) is both an NCI and a Royal-charter charity. It's aims are to support Church schools and the wider education sector by developing leaders, shaping policy and growing faith.

The NSE leads the Church of England's national work in education in partnership with 41 Diocesan Boards of Education and approximately 4,700 Church of England schools. We also support the national education work of the Church in Wales, which includes around 150 schools. Our presence extends to work with community schools and academy trusts, as well as higher and further education through numerous chaplaincies, providing spiritual support and guidance to children and young people, and to adults.

We are a dynamic team, working remotely from our homes around the country. We gather regularly online, and also have in-person team days through the year.

The Hygiene Bank is looking for a creative, strategic and proactive Marketing and Communications Manager to raise awareness of hygiene poverty, strengthen our influence and inspire people, businesses and communities to take action. This pivotal role will shape our voice as a growing national charity, leading communications and marketing activity across the organisation and with an exciting range of partners. 

Working collaboratively across the organisation and with external partners, the postholder will protect our brand integrity and ensure our messaging is clear, ethical and impactful. They will help amplify the voices of people experiencing hygiene poverty and strengthen engagement with volunteers, community partners, supporters and the public who share our mission to end hygiene poverty. This is a varied, creative and meaningful role at the heart of our mission to ensure everyone has access to the hygiene essentials they need.

ABOUT THE HYGIENE BANK 
Every day, millions of people across the UK are forced to make impossible choices between heating their homes, buying food, paying rent, or staying clean.

At The Hygiene Bank, we believe that feeling clean should never be a luxury. Through our nationwide network of volunteers, community partners, and corporate and brand supporters, we provide access to essential hygiene products while campaigning for lasting change. 

You can read more about our work here.

KEY RESPONSIBILITIES 

1. Communications Plan and Content Creation

• Develop and deliver the annual communications and marketing plan, working with senior leadership to align activity with organisational priorities. 

• Plan, create and manage high-quality written, visual and multimedia content across media, social media, newsletters, presentations, speeches and campaign collateral. 

• Ensure all communications are accurate, impactful and consistent with The Hygiene Bank’s mission, values, tone of voice and brand guidelines. 

• Translate complex or sensitive issues around hygiene poverty into compelling stories that engage supporters and partners. 

• Provide strategic communications support for key campaigns and partnerships, including National Hygiene Week, fundraising campaigns and work with partners such as Boots, Unilever and smol. 

• Oversee approval processes, brand resources and organised filing systems for communications materials. 

2. Digital Strategy and Implementation 

• Lead digital planning, delivery and maintenance across the website, email, social media and digital campaigns. 

• Manage digital advertising activity, including paid social, Google Ads and SEO, ensuring activity is effective and delivers strong return on investment. 

• Oversee analytics, reporting and insight-driven optimisation, using performance data to guide your own work and the work of the Communications Officer. 

3. Ambassadors and Influencers 

• Build and nurture relationships with ambassadors, influencers and public supporters. 

• Develop briefs, guidance and campaign plans for influencer activity, ensuring messaging aligns with organisational values and priorities. 

• Identify opportunities to amplify diverse lived experiences and voices. 

4. Events and Campaigns 

• Lead promotional activity for national and regional events, campaigns and awareness moments, including activity with brand and corporate partners. 

• Support branding and communications for in-person and digital events, producing event-related content such as photography, video and social media. 

• Collaborate with corporate partners to produce co-branded communications and collateral that protect our brand integrity and align with partner requirements. 

5. External Engagement and media 

• Lead communications for collaborative campaigns, including End Hygiene Poverty with In Kind Direct, coordinating activity, messaging and campaign assets. 

• Build relationships with sector organisations and partners to amplify shared campaigns, priorities and messaging. 

• Secure local, regional and national media coverage, working with external agencies to develop broadcast, print and online opportunities. 

• Produce press releases, statements, case studies and briefing materials to support proactive and reactive media activity. 

• Manage suppliers, agencies and freelancers, including budgets where required. 
   

6. Data and Monitoring 

• Monitor communications performance using analytics and performance data, ad use insights to improve performance. 

• Prepare an annual review of communications performance and learning to inform future planning. 

7. Team and Internal Communications 

• Work collaboratively with staff and volunteers to support organisation-wide communications needs, providing guidance on messaging. 

• Line manage, support and develop the Communications Officer, empowering them to succeed in their role. 

• Provide responsive and practical communications support to colleagues across the organisation. 

 
PERSON SPECIFICATION 

With a strong alignment to The Hygiene Bank’s values, you will have: 

• Outstanding written communication skills across a range of media, from social media content to case studies. 

• A creative mindset, with the ability to find engaging and innovative ways to communicate our work. 

• An appetite for change, learning and continuous improvement. 

• Excellent organisational skills, with the ability to work independently, manage competing priorities and deliver under pressure. 

• Strong interpersonal skills, with the ability to build effective relationships with colleagues, volunteers, corporate partners and community organisations. 

• Experience of line management, with the ability to support, develop and empower others. 

• A proactive, collaborative and can-do approach. 
   

This job description and person specification outlines the major components of the role but is not intended to be exhaustive. 
 
EXPERIENCE 

With experience working in communications and/or marketing, you will be able to demonstrate: 

• Experience using a range of communications and digital tools, including content creation, email marketing, website, social media, analytics and CRM platforms. 

• Strong copywriting skills, adapting content for different audiences, channels and formats. 

• Experience producing high-quality marketing and communications materials across digital and offline channels. 

• Experience communicating effectively and building relationships with a diverse range of audiences and stakeholders. 

• Strong digital and IT skills, with the confidence to learn and adopt new tools and platforms. 

• Experience working within the charity sector or for a mission-led organisation or brand is desirable, but not essential. 

TERMS AND CONDITIONS 

• Salary: £38,000 

• Full time role, or four days per week.

• Home-based contract, with occasional travel across the UK – including at least one trip to London per month for team meetings. Reasonable travel costs will be covered. 

• Applicants need to be resident in the UK and have the right to work in the UK. 

The Hygiene Bank is committed to promoting equality of opportunity and values diversity of culture among our staff and volunteers. We actively welcome applications that will help increase the diversity of our workforce, welcoming applications from those with disabilities and from minority groups and from different backgrounds and experiences. 

Closing date: Wednesday 9th September at 9am. Please note that we are a small team and will be reviewing applications as they are received. To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications. 

Interview dates: from W/c 14th September 2026 

About The Job

Contract: Permanent, full-time contract.

Hours: 35 hours per week (1 FTE)

Salary: £32,000 - £36,000

Location: Hybrid, anchored to the London Carers Trust office 1 day a week. Flexibility to work from other Carers Trust’s offices around the UK when needed.

This role is central to telling the stories that bring Carers Trust’s work to life and inspire people to engage with our mission. Through the creation of high-quality, engaging digital content across social media, video, web and written channels, the Digital Content Officer will help raise awareness of the challenges facing unpaid carers and demonstrate the difference that Carers Trust, our Network Partners and supporters make across the UK.

Working within the Marketing and Communications Team and closely alongside colleagues across the organisation, the postholder will develop and deliver compelling content that supports campaigns, fundraising, influencing and engagement activity. They will gather stories from carers and Network Partners, create and coordinate digital content across multiple platforms, and help ensure our communications remain creative, timely and audience-focused.

The role will also play an important part in ensuring the voices, experiences and achievements of unpaid carers are at the heart of Carers Trust's communications. By creating impactful and accessible content that informs, inspires and engages, the postholder will help strengthen public understanding, increase support for carers, and contribute to positive change for unpaid carers across the UK.

As the postholder you will:

• Work with Marketing and Communications colleagues to turn these stories into high-quality creative content for Carers Trust's online channels.
• Act as a brand guardian: maintaining consistent, on-brand content across digital channels in line with our brand guidelines, and providing quality control over social media requests from other departments.
• Manage bespoke content creation projects, providing regular updates on development and production.

Please download the attached recruitment pack to find out more. 

Join a small global team where you'll organise and oversee our UK-based coaching and leadership programmes for education and non-profit leaders. From responding to new enquiries, launching programmes and setting up online learning journeys, to building trusted relationships with senior stakeholders, you'll need to be hands-on and able to prioritise across multiple workstreams. In return, you'll get genuine variety and ownership of your work, a friendly and supportive team, and opportunities to work with new digital tools and platforms and help us pioneer AI-powered ways of working from the ground up. 

About BTS Spark

BTS Spark is the social impact and education practice of BTS, a global professional services firm which specialises in supporting organisations to develop their leaders and build the people capabilities to deliver effectively on their strategies. Our mission at BTS Spark is bring that expertise to help education and non-profit leaders do their best work, building stronger organisations and a better world.

We provide expert 1:1 leadership coaching, powerful group experiences and bespoke team and organisational development programmes, all designed to enable profound and highly impactful learning. To date we have worked primarily with schools, colleges and multi-academy trusts, but we are now actively seeking to grow our work within higher education and the non-profit sector.  Whilst most of the work delivered by our UK hub is with UK-based organisations, we also deliver programmes elsewhere in Europe and manage several international programmes.

Our UK core team is small — just our Director and our Programme Manager — supported by wider BTS colleagues, our global BTS Spark team and a network of 30+ UK-based coaches and facilitators.

Job Description 

Working closely with our UK Director, but with a significant degree of independence, you'll support almost every part of our UK operations:

• Plan and enable smooth programme delivery — allocating coaches and facilitators, scheduling group sessions, and managing logistics for face-to-face events
• Set up and launch coaching and leadership programmes on our digital platforms, and use Claude and other AI tools to speed up routine tasks like data entry, reporting and client updates
• Act as a trusted first point of contact for clients, managing relationships, delivering briefings and platform demos, and preparing data-led impact reports
• Handle new enquiries, follow through with quotations and information, and support business development and proposal writing with the Director
• Help grow our profile — co-ordinating social media content (particularly LinkedIn), updating our website, building landing pages, and supporting our alumni and marketing campaigns
• Forecast income, keep our financial systems up to date, and manage letters of engagement, purchase orders and invoicing requests.
• Provide occasional live support for virtual workshops, and executive assistant support to the Director

The balance of your week will shift through the year, with programme launches taking priority at times and more space for development work during school holidays. A key priority is to make full use of our AI capability (especially Claude) to speed up our processes and free up more time for the relationship-building and engagement work that matters most. This is something we’ll support you to build into your working practice from day one.

We're looking for candidates with the following attributes:

Essential:

• A strong, sustained track record in programme planning and project/operations management
• Confidence managing relationships with senior education and non-profit leaders, with excellent, professional customer service skills
• Excellent written communication and proof-reading skills, with sharp attention to detail
• Strong organisational skills and the ability to prioritise across multiple workstreams
• A proactive, can-do attitude and comfort working independently
• Strong financial literacy and experience with CRM/database systems (e.g. Salesforce, Hubspot)
• Enthusiasm for digital tools and AI assistants, and intermediate Microsoft Office skills
• Flexibility for occasional calls outside business hours with North America and Australia-based colleagues

Desirable:

• Experience working in or closely with the education sector
• University graduate-level education

Benefits

• 25 days' annual leave, plus bank holidays and a Christmas–New Year office closure
• 5% matched pension and life insurance
• Private medical insurance
• Free access to a wellness coach and healthcare app (video GP appointments, mental health and nutritional consultations)
• Cycle to work scheme

See attached job description for further details.

Application Process

Please apply with an up-to-date CV and a supporting statement (max. 2 sides) showing how you meet the knowledge, skills and experience above. Applications without a supporting statement will not be considered.

We review applications on a rolling basis, so please apply as soon as you can. The closing date for applications is 12 noon on Tuesday 1st September.

Initial interviews for shortlisted candidates will be held on a rolling basis until 4th September.

Final interviews will be held in London at the BTS Offices on 10th and 11th September.

No one enjoys medical procedures, least of all children. From facing everyday vaccinations 
to the most serious of surgeries and chronic conditions, all children experience varying 
degrees of apprehension and fear. Feeling scared, powerless, or anxious in healthcare 
settings doesn’t just trigger a child’s emotions; it can create traumas that impact treatment 
success and that can have a life-long impact. Starlight’s aim is to transform children’s 
health through better experiences, by putting play at the heart of every child’s healthcare.

Reporting to the Communications & Brand Manager, the Digital Content Creator will create 
engaging, high-quality digital content that brings Starlight's work to life across social media, 
the website and other digital channels.

The role will work closely with colleagues across the organisation to capture and tell stories 
that demonstrate the impact of Starlight's work, amplify the voices of children, young 
people and families, and support fundraising, campaigns, partnerships and organisational 
communications.

The postholder will be responsible for planning, creating and publishing digital content 
across multiple platforms, helping to build engagement with Starlight's audiences while 
ensuring all content reflects the organisation's brand, values and strategic priorities.

About the National Garden Scheme

The National Garden Scheme is the most significant charitable funder of nursing charities in the country, donating £3.9 million in 2025 and over £77 million since 1927.  Our beneficiary charities include Macmillan Cancer Support, Marie Curie, Carers Trust, Hospice UK, The Queen’s Institute of Community Nursing and Parkinson’s UK. 

We help our garden owners open their beautiful gardens to the public, sharing their passion and raising impressive amounts of money through admission fees, refreshments and plant sales. Over 3,300 gardens open each year for the National Garden Scheme and further details about the gardens, our donations and more about the charity can be found on our website.

About the Website and Digital Marketing Manager

The ethos of the National Garden Scheme is rooted in generosity and kindness, from: our 3,300 garden owners, to our 600 county volunteers and our small team of 14 staff. Our central office in East Clandon, Surrey is a warm and welcoming place to work.

The right candidate for the role of Website and Digital Marketing Manager will be a proactive and technically confident digital professional who can combine hands-on website management with creative digital marketing expertise. The ideal candidate will have experience managing and developing WordPress websites, delivering successful digital campaigns, and using data and insights to improve online performance and audience engagement.

They will be comfortable working across multiple digital platforms, including email marketing systems, CRM databases and analytics tools, with a strong understanding of SEO, website optimisation, accessibility and GDPR requirements. Strong organisational skills are essential, as you'll be managing a varied workload, coordinating projects and working with both internal teams and external suppliers.

As a self-starter with excellent communication skills and keen attention to detail, you'll be equally at home troubleshooting website issues, testing new digital developments, creating engaging content and identifying opportunities to enhance the user experience. Experience in the charity sector, marketing automation and digital development projects would be highly advantageous.

Most importantly, you'll be enthusiastic, collaborative and adaptable, with a passion for using digital channels to engage audiences, support fundraising and help the charity achieve its goals

Family Action is a national charity that supports people through change, challenge and crisis across England and Wales. In 2026, the Bromley by Bow Centre (BBBC) merged with Family Action, bringing with it an established website and a wide range of digital content.

Following a comprehensive digital audit, we are embarking on a project to retire the BBBC website and migrate content to the Family Action website. We are looking for an organised and experienced Project Manager to lead this work, ensuring content is reviewed, migrated and redirected effectively while maintaining a positive user experience. 

The Bromley by Bow Centre is a long-established community charity delivering more than 40 services and activities, including social prescribing, health and wellbeing programmes, housing, benefits and debt advice. This role offers a unique opportunity to support the digital integration of a highly respected organisation and help shape its digital presence within Family Action. 

Marketing & Communications Manager

Bath Preservation Trust, Bath, 35 hours per week • £40,000 per annum

Bath Preservation Trust (BPT) is looking for an experienced Marketing & Communications Manager to lead marketing, digital engagement and communications across our four museums and wider charitable work in the World Heritage City of Bath.

This is a key role for a creative storyteller and strategic marketer who can grow audiences, strengthen brand recognition and deliver high‑quality, multi‑channel campaigns.

About the Role

You will shape and deliver BPT’s marketing and communications activity, including:

• Strategic leadership – creating a new MarComms Strategy and commissioning external specialists
• Campaign development – producing compelling multi‑channel campaigns to increase reach and visitor numbers
• Digital management – updating websites, delivering PPC advertising and leading organic social media
• Press & PR – preparing press releases and building media relationships
• Publications & collateral – overseeing leaflets, e‑newsletters and key annual publications
• Audience insight – using data, KPIs and segmentation to inform decisions
• Line management of the Digital Content Executive

About You

We’re looking for a confident communicator with:

• Minimum three years’ experience in marketing/communications within arts, heritage or tourism
• Proven success in growing audiences, driving KPIs and delivering commercial impact
• Strong digital skills across social media, PPC, SEO and content creation
• Excellent copywriting and storytelling ability
• Experience managing budgets, contracts and external suppliers
• Strong analytical skills and understanding of ROI
• Ability to work collaboratively with staff, trustees, partners and media

Our values: Authentic, Engaged, Inclusive, Informed, Responsible.

Benefits

• Positive, collaborative working culture
• Flexible working arrangements
• 34 days annual leave (including public holidays)
• Employee Assistance Programme
• Cycle to Work scheme
• 0% season ticket loans
• Death in Service benefit

How to apply

If you would like to apply for the above role, please complete the short application form and email it along with your CV and a covering letter outlining the skills, knowledge and experience you could bring to the role. See our website for further details..

We realise that text-based applications do not suit everyone, so if you would like to apply in a different way, require information in a different format, or need any other support with your application, please get in touch 

Bath Preservation Trust is committed to Equality, Diversity and Inclusion.

We will particularly welcome applications from people from those sections of the community who are under-represented in Bath Preservation Trust and in the wider heritage sector including Global Majority and / or disabled applicants.

For further information about the roles including the job description, person specification and application form, please see the links below.

We would also be grateful if you could complete the anonymous equal opportunities data monitoring form below (this is voluntary).

Closing date: Monday 7th September 2026

Interviews: Tuesday 22nd or Friday 25th September

Summary of some of the main duties for full details and how to apply visit the website link provided.

•Lead the development and delivery of integrated marketing campaigns across HOME’s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.
•Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight. 
•Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME’s target audiences across different artforms and initiatives. 
•Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME’s entire programme, ensuring they meet or exceed income targets and contribute to audience growth. 

•Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery. 
•Lead HOME’s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control. 
•Be the lead for HOME Communications, Manage HOME’s relationships with PR agencies and build successful relationships with media partners and influencers. 
•     Manage freelance marketers and designers – briefing, negotiating and overseeing delivery. 
•Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence. 

Team: Marketing and Communications

Reports to: Director of Audiences

Responsible for: 3 People

About the role

SMK is at an exciting moment in its history with a newly launched strategy Change is Possible 2026 -2028, a recently appointed permanent Chief Executive this year and a new Chair. The refreshed vision and mission of SMK is both ambitious and needed in our drive to support campaigners across the UK.

Digital engagement is evolving, and fast, so that is why we’re looking for a creative, experienced, strategic and data-driven Digital Marketing Manager to lead, develop and grow our digital presence across multiple channels. You'll manage and support our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.

Working closely with the Head of Marketing and Communications and the Training and Consultancy team, you'll be responsible for creating engaging digital content that inspire audiences, strengthens our brand and supports the communications and digital function at SMK. Importantly, you have the experience to successfully promote and drive sales of our training programmes through digital marketing techniques to optimise performance.

About You

You are passionate about the power of people to create social change and are motivated by SMK’s mission. You enjoy working collaboratively and thrive in a flexible, fast-paced environment where you can take initiative and adapt to changing priorities.

You are organised, proactive and solutions-focused, with a willingness to learn and develop your skills. Comfortable managing your own workload, you bring curiosity, creativity and a commitment to using insights, innovation and new technologies to help maximise impact.

The specific skills, knowledge and experience required to thrive in this role are set out in the Person Specification.

Job description

Marketing

• Social media management including the creation of a data led strategy and implementation plan for SMK’s channels.
• Manage the planning, creation, and scheduling of multiple marketing projects, ensuring the ‘SMK voice’ through tone and brand is implemented across digital channels.
• Create the vision for the annual SMK National Campaigner Awards social media approach and manage the roll out.
• Write compelling and impactful content for SMK’s digital channels.
• Create graphics and video content for digital channels using Canva.
• Manage paid digital ads (LinkedIn, Google Ads).
• Support the crafting and implementation of email marketing via Mailchimp including audience segmentation.
• Support the audience development strategy including research and data management.
• Identifies opportunities to increase sales (bookings for training/ events), growing reach and engagement.
• Support the development and implementation of a content strategy.

Website

• Support the Head of Marketing and Communications with the relaunch of a new website in 2026/2027.
• Lead on how AI is affecting search (SEO/GEO) and what SMK’s website needs.
• Monitor and translate website performance using analytics tools (e.g. Google Analytics).
• Implement and manage on-page SEO/ GEO best practices (keywords, metadata, content optimisation).
• Identify opportunities to improve search visibility and organic traffic.

Data, Insight & Reporting

• Monitor, analyse, and report on digital marketing performance.
• Use data to continuously optimise marketing activity.
• Provide insights into audience behaviour and trends.
• Database management, including cleaning and updating records.
• Support the implementation and management of the CRM (Salesforce).
• Undertake relevant training when required.

Other

• Undertake any other duties commensurate with the purpose and remit of the post.

Please read the attached job pack for details about the person specification. 

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

Please follow instructions on Charity Job to be redirected to our website and apply today!

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of the UK's largest membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.

INTRODUCTION TO THE ROLE

iniva is seeking an experienced, thoughtful and collaborative Website & Communications Manager to join our team at a pivotal moment for the organisation. The role sits at the heart of Living Legacies: Collaboration, Community and Radicality, a four-year National Lottery Heritage Fund project that activates iniva’s archive and connects it with communities through exhibitions, events, podcasts, oral histories and digital resources. Working at iniva is dynamic, creative and purpose driven. As a small organisation, we value people who can work confidently on their own initiative while collaborating closely with colleagues, freelancers and partners. This part-time role (3 days per week) is offered as a fixed-term contract over four years, with responsibilities evolving across the project lifecycle — from strategy and planning in the early stages to website redevelopment, major public programmes and legacy outputs in later phases. The Website & Communications Manager will work closely with the Project Manager and wider team to support clear communication, shared understanding and joined-up audience engagement. The role plays a key part in shaping how audiences encounter Living Legacies and iniva more broadly, ensuring communications are inclusive, accessible and grounded in the organisation’s values. We’re looking for someone who cares about creating more equitable cultural spaces and enjoys sharing stories that connect artists, archives, and communities.

IDEAL CANDIDATE

This role would suit a practical and organised communications professional with strong writing and digital skills. You will be a confident and clear communicator, able to produce engaging, accessible content for a range of audiences across web, email and social media. You will have experience working with websites, including contributing to or supporting a WordPress (or similar CMS) website redevelopment, and be comfortable collaborating with website developers to deliver user-friendly, accessible digital experiences. You will bring the ability to plan and coordinate work across multiple projects, managing timelines, contributors and priorities effectively. Experience supporting or overseeing freelancers such as PR consultants, graphic designers, photographers, videographers etc or external partners is helpful, alongside a collaborative approach and good organisational skills. We are particularly interested in candidates who bring transferable skills from other sectors, along with curiosity, initiative and a willingness to learn. You should be motivated by working in a small, purpose-driven team and be committed to inclusive, accessible communication. This role supports a multi-year heritage project focused on the histories and practices of Black and Global Majority artists. We particularly welcome applicants with lived experience and/or a strong interest in these areas, and a commitment to inclusive, anti-racist and accessible communication practices. We know that no one will meet every requirement. If you meet most of the criteria and feel excited by the role, we encourage you to apply

Role Purpose

The Website & Communications Manager will lead iniva’s communications for a four-year fixed-term
project (3 days per week), with responsibilities evolving across the project — from setting up systems
and plans in Year 1 to delivering public activity, website redevelopment and legacy outputs in later
phases.

Focusing on Living Legacies, the postholder will lead communications activity to grow and diversify
audiences while maintaining strong engagement with existing audiences. They will manage a small
communications team, including the Communications Coordinator, and coordinate different
freelancers over the life of the project, such as a PR Consultant, Website Developer and Podcast
Producer to deliver clear, consistent and values-led communication across the organisation.
Working closely with a freelance Website Developer and internal teams, the postholder will oversee
the redevelopment of iniva’s website, ensuring it is accessible, user-friendly and supports the
project’s digital content and long-term needs. They will also work collaboratively with the Senior
Fundraising Manager, Project Manager and Project Curator to ensure joined-up, timely storytelling that
reflects the aims of the project and supports audience engagement.

Project Specific Duties

The duties below reflect the role across its four-year term. Activity in Years 1–2 will focus on
communications planning, audience development, team coordination and early digital work. Website
redevelopment (Years 2–3) and press activity for exhibitions (Years 3–4) will increase in later phases.
Not all responsibilities will be active at the same time.

Communications Strategy, Planning and Audience Development

• To review, refine and deliver the Living Legacies Communications Plan in collaboration with the wider project team, ensuring alignment with audience development goals, legacy planning and funder expectations.
• To lead audience development activity for Living Legacies, balancing growth and diversification with the retention of iniva’s existing audiences.
• To ensure consistent application of iniva and Living Legacies brand, tone of voice and values across all communications outputs.
• To establish and maintain communications systems, workflows and standards to support effective delivery across the team and with external contributors.
• To manage marketing, communications and documentation budgets ensuring activity is delivered within agreed resources for the organisation.

Website Redevelopment & Digital Experience

• To provide oversight of the redevelopment of iniva’s website (2027-2028), working closely with the Website Developer and internal stakeholders to ensure the site meets accessibility standards, audience engagement objectives and digital preservation needs.
• To manage the Website Developer and relevant budget lines to deliver a user-friendly, accessible website that supports archival access, digital outputs and the wider public programme.
• To ensure the website reflects the interpretive aims of Living Legacies and supports long-term access to project outputs, including oral histories, exhibitions and archival content.
• To gather and commission content from project partners and programme leads to ensure inclusive, participant-led storytelling is reflected across digital platforms.

Content, Campaigns & Creative Management

•  To oversee the creation, scheduling and publication of engaging digital content for Living Legacies, working with the Communications Coordinator across social media, email newsletters and website updates to raise awareness of the project, grow and engage existing and new audiences, and share stories, opportunities and project milestones.
• To commission and manage promotional materials, including digital and print assets, working with graphic designers, photographers, videographers and other freelance creatives to create compelling content that reflects the project's values and reaches diverse audiences.
•  To provide clear briefs, quality control and sign-off for commissioned content, ensuring outputs are on brand, accessible, high quality and delivered on schedule, and support meaningful engagement with participants, partners and audiences.
• To coordinate the promotion of project events and exhibitions, including digital and print listings, invitations, ticketing and on-site communications logistics, helping to maximise attendance, participation and the visibility of Living Legacies across communities and partner networks.

Monitoring, Evaluation & Reporting

• To oversee monitoring and evaluation of communications activity for Living Legacies, drawing on digital engagement data across web, email and social media platforms to understand audience reach, engagement and impact.
• To lead on communications-related reporting for senior management, the Board and funders, working with the Communications Coordinator to collate insights, data and evidence that demonstrate impact, learning and audience development.
• To use evaluation findings to inform ongoing communications strategy, audience development activity and project learning.

Collaboration & Internal Coordination

• To work collaboratively with the Project Manager, Project Curator, Senior Fundraising Manager and wider iniva team to ensure consistent messaging, joined-up communications and coordinated project delivery across all strands.
• To support shared understanding of communications priorities across exhibitions, podcasts, oral histories and community engagement activity, ensuring coherence of messaging and audience experience.
• To contribute to a culture of knowledge sharing, collective responsibility and values-led working across the organisation.

Press & Public Relations

•  To provide oversight and be the main point of contact for press and media activity for LivingLegacies, setting priorities, approving messaging and coordinating delivery with the Freelance PR Consultant, annually for three major project exhibitions and public programme (2027-2030).
• Liaise with external PR consultants to support programme promotion, ensuring assets and information are shared accurately and on time.
• To support the development and approval of press materials, including press releases and image assets, ensuring clarity, consistency and alignment with project messaging and organisational values.
• To oversee media listings, press scheduling and coverage tracking, using insights to inform future communications planning in consultation with the PR Consultant.
• To ensure compliance with funder branding and visibility requirements, including National Lottery Heritage Fund acknowledgement guidelines.

General Duties (In common with all iniva staff)

• To support the philosophy, aims and objectives of iniva and to champion its work.
• To promote and support equality, diversity and inclusion for all staff, contractors, volunteers and stakeholders.
•  To uphold collective responsibility, knowledge sharing and team working across the organisation.
• To contribute to, and follow iniva’s organisational policies and procedures, particularly policies relevant to your defined responsibilities and area of work.
• To ensure proper record keeping, filing and archiving of all communications and documentation related to your area of work.
• To engage in continuing professional development, seeking to stay up to date with developments and best practice in your area of work.

Note: This is a description of the job as it is at present constituted. It is iniva’s practice to examine job
descriptions regularly and to update them to ensure that they accurately reflect the job required to be
performed, or to incorporate proposed changes.

PERSON SPECIFICATION

The postholder for this role should demonstrate the following qualifications, experience, skills and
knowledge:

Essential

• Proven experience developing and delivering a communications strategy, ideally for cultural or heritage projects.
•  Experience in website development or managing website redevelopment projects, including working with web developers on design, UX, accessibility and audience engagement.
•  Strong copywriting and editorial skills, with the ability to produce clear, engaging and accessible content across platforms.
•  Experience creating and scheduling content for digital channels, including social media, email newsletters and websites.
•  Understanding of accessibility standards for digital content (e.g. WCAG 2.2) and inclusive communication practices.
• Experience in line management of staff and commissioning or supervising freelance creatives — including PR professionals, website developers, graphic designers, videographers, photographers and content producers — to deliver high-quality, on-brand and accessible content.
• Experience coordinating press and media engagement, including drafting press releases and managing listings.
• Ability to collect and interpret digital engagement data (e.g. social media insights, email performance, web analytics) for evaluation and reporting.
• Strong organisational and time-management skills, with the ability to manage multiple deadlines and priorities.
• Collaborative approach and experience working across teams to ensure consistent, values-led messaging.

Applicants do not need agency-level PR experience; experience of coordinating or overseeing
press activity within a wider communications role is sufficient. We are not expecting candidates
to demonstrate equal depth across all areas; instead, we are looking for a strong overall match
against the Essential criteria.

Desirable

• Familiarity with iniva’s mission, and an understanding of visual arts, archives or Black and
• diaspora cultural heritage in the UK. Experience promoting exhibitions, podcasts, or public programmes within an arts or heritage
• context.
• Knowledge of web content management systems (e.g. WordPress), email marketing tools
• (e.g. Mailchimp) and marketing management tools (e.g. SocialBee and Hootsuite).
•  Experience producing or editing visual content using graphic design tools (e.g. Adobe Creative
• Suite, Canva and Figma), with an eye for layout, accessibility and brand consistency.
•  Experience developing or applying audience development strategies.
•  Understanding of digital preservation principles for online content.
• Experience creating inclusive, participant-led storytelling in partnership with community
• groups.
• Confidence in briefing designers and overseeing the production of promotional materials
• across print and digital.
• Awareness of brand compliance and funder visibility guidelines (e.g. The National Lottery Heritage Fund).

Note: Applicants cannot be expected to be equally strong on all the above criteria, but to provide
evidence across the range, in varying strengths and combinations. iniva are committed to supporting
staff in training and support to achieve the standards required to undertake the role.

Marketing & PR Manager

About the role

This is a senior role working across the whole Charity, tasked with growing public awareness and support for Clatterbridge Cancer Charity. Leading on marketing, PR, brand and design, this role will manage relations with media, stakeholders, supporters and the wider public, creating and delivering engaging campaigns, generating support for the Charity, demonstrating impact and increasing income generation.

This is an exciting time to join the Charity as it moves to the next stage in its growth. As part of a busy and ambitious team, this role would suit an experienced, proactive and creative individual with a talent for storytelling and a knowledge of data-driven marketing.

You’ll have strong commercial knowledge, with the ability to apply this to the charity sector; adding value to our existing fundraising activities and impact reporting.   

Key responsibilities include:

· Create and deliver a comprehensive marketing & public relations strategy for the Charity to increase levels of awareness, reaching and engaging audiences.

· Build brand awareness, promote income generation and communicate activities and impact.

· Identify, create and maximise media, PR and marketing opportunities for the Charity to achieve strong positive coverage in print, broadcast and online media.

· Utilise the full mix of communications and marketing tools, including media and public relations, internal communications, brand marketing, advertising, campaigns, direct marketing, digital and social media and production of materials.

· Lead and give strategic marketing direction to the Charity team, taking responsibility for all marketing activities within the Charity to ensure consistent messaging.

· Identify and develop key relationships with journalists and influencers across a broad

range of media.

· Lead, manage and plan key Charity marketing and communications initiatives such as the annual Glow Green Night Walk and annual ball.

· Be responsible for brand management, ensuring consistency across all internal and external communications and adherence to brand and corporate identity guidelines.

· Oversee the design, production and dissemination of marketing and communications collateral as required, including annual reports and impact statements.

· Oversee the design and production of all printed materials for Charity events to ensure consistency of brand and messaging.

· Identify and manage outside agencies where necessary to add value to the role and produce, for example, video and photographic content.

· Report to the Chief Executive on impact and coverage.

· Manage crisis communications if necessary.

· Liaise with the Communications team of The Clatterbridge Cancer Charity NHS Foundation Trust to provide a joined-up comms and PR strategy for joint ventures.

· Manage staff within the Marketing and Individual Giving team.

About the Charity

Clatterbridge Cancer Charity is an independent charity, dedicated to supporting patients and research at The Clatterbridge Cancer Centre - one of the UK’s leading cancer hospitals.

It’s thanks to our supporters that we can achieve so much for people with cancer across Merseyside and Cheshire, which may not be possible through NHS funding alone.

This includes funding life-saving research to shape cancer care for generations to come, investing in leading technology that drives better outcomes for people with cancer, enhancing the patient environment to support health and wellbeing and enabling innovations in care for every patient, every day.

Hours: 37.5 hours per week

Location: Hybrid working with base office at The Spine Building, Paddington Village, Liverpool L7 3FA

Closing Date: 11 September 2026

Interview Date: 24 September 2026
Flexible / hybrid working available