Website and digital marketing manager jobs

The Hygiene Bank is looking for a creative, strategic and proactive Communications & Marketing Manager to raise awareness of hygiene poverty, strengthen our influence and inspire people, businesses and communities to take action. This pivotal role will shape our voice as a growing national charity, leading communications and marketing activity across the organisation and with an exciting range of partners. 

Working collaboratively across the organisation and with external partners, the postholder will protect our brand integrity and ensure our messaging is clear, ethical and impactful. They will help amplify the voices of people experiencing hygiene poverty and strengthen engagement with volunteers, community partners, supporters and the public who share our mission to end hygiene poverty. This is a varied, creative and meaningful role at the heart of our mission to ensure everyone has access to the hygiene essentials they need.

ABOUT THE HYGIENE BANK 
Every day, millions of people across the UK are forced to make impossible choices between heating their homes, buying food, paying rent, or staying clean.

At The Hygiene Bank, we believe that feeling clean should never be a luxury. Through our nationwide network of volunteers, community partners, and corporate and brand supporters, we provide access to essential hygiene products while campaigning for lasting change. 

You can read more about our work on our website.

KEY RESPONSIBILITIES 

1. Communications Plan and Content Creation

• Develop and deliver the annual communications and marketing plan, working with senior leadership to align activity with organisational priorities. 

• Plan, create and manage high-quality written, visual and multimedia content across media, social media, newsletters, presentations, speeches and campaign collateral. 

• Ensure all communications are accurate, impactful and consistent with The Hygiene Bank’s mission, values, tone of voice and brand guidelines. 

• Translate complex or sensitive issues around hygiene poverty into compelling stories that engage supporters and partners. 

• Provide strategic communications support for key campaigns and partnerships, including National Hygiene Week, fundraising campaigns and work with partners such as Boots, Unilever and smol. 

• Oversee approval processes, brand resources and organised filing systems for communications materials. 

2. Digital Strategy and Implementation 

• Lead digital planning, delivery and maintenance across the website, email, social media and digital campaigns. 

• Manage digital advertising activity, including paid social, Google Ads and SEO, ensuring activity is effective and delivers strong return on investment. 

• Oversee analytics, reporting and insight-driven optimisation, using performance data to guide your own work and the work of the Communications Officer. 

3. Ambassadors and Influencers 

• Build and nurture relationships with ambassadors, influencers and public supporters. 

• Develop briefs, guidance and campaign plans for influencer activity, ensuring messaging aligns with organisational values and priorities. 

• Identify opportunities to amplify diverse lived experiences and voices. 

4. Events and Campaigns 

• Lead promotional activity for national and regional events, campaigns and awareness moments, including activity with brand and corporate partners. 

• Support branding and communications for in-person and digital events, producing event-related content such as photography, video and social media. 

• Collaborate with corporate partners to produce co-branded communications and collateral that protect our brand integrity and align with partner requirements. 

5. External Engagement and media 

• Lead communications for collaborative campaigns, including End Hygiene Poverty with In Kind Direct, coordinating activity, messaging and campaign assets. 

• Build relationships with sector organisations and partners to amplify shared campaigns, priorities and messaging. 

• Secure local, regional and national media coverage, working with external agencies to develop broadcast, print and online opportunities. 

• Produce press releases, statements, case studies and briefing materials to support proactive and reactive media activity. 

• Manage suppliers, agencies and freelancers, including budgets where required. 
   

6. Data and Monitoring 

• Monitor communications performance using analytics and performance data, ad use insights to improve performance. 

• Prepare an annual review of communications performance and learning to inform future planning. 

7. Team and Internal Communications 

• Work collaboratively with staff and volunteers to support organisation-wide communications needs, providing guidance on messaging. 

• Line manage, support and develop the Communications Officer, empowering them to succeed in their role. 

• Provide responsive and practical communications support to colleagues across the organisation. 

 
PERSON SPECIFICATION 

With a strong alignment to The Hygiene Bank’s values, you will have: 

• Outstanding written communication skills across a range of media, from social media content to case studies. 

• A creative mindset, with the ability to find engaging and innovative ways to communicate our work. 

• An appetite for change, learning and continuous improvement. 

• Excellent organisational skills, with the ability to work independently, manage competing priorities and deliver under pressure. 

• Strong interpersonal skills, with the ability to build effective relationships with colleagues, volunteers, corporate partners and community organisations. 

• Experience of line management, with the ability to support, develop and empower others. 

• A proactive, collaborative and can-do approach. 
   

This job description and person specification outlines the major components of the role but is not intended to be exhaustive. 
 
EXPERIENCE 

With experience working in communications and/or marketing, you will be able to demonstrate: 

• Experience using a range of communications and digital tools, including content creation, email marketing, website, social media, analytics and CRM platforms. 

• Strong copywriting skills, adapting content for different audiences, channels and formats. 

• Experience producing high-quality marketing and communications materials across digital and offline channels. 

• Experience communicating effectively and building relationships with a diverse range of audiences and stakeholders. 

• Strong digital and IT skills, with the confidence to learn and adopt new tools and platforms. 

• Experience working within the charity sector or for a mission-led organisation or brand is desirable, but not essential. 

TERMS AND CONDITIONS 

• Salary: £38,000 

• Full time role, or four days per week.

• Home-based contract, with occasional travel across the UK – including at least one trip to London per month for team meetings. Reasonable travel costs will be covered. 

• Applicants need to be resident in the UK and have the right to work in the UK. 

The Hygiene Bank is committed to promoting equality of opportunity and values diversity of culture among our staff and volunteers. We actively welcome applications that will help increase the diversity of our workforce, welcoming applications from those with disabilities and from minority groups and from different backgrounds and experiences. 

Closing date: Wednesday 9th September at 9am. Please note that we are a small team and will be reviewing applications as they are received. To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications. 

Interview dates: from W/c 14th September 2026 

About The Job

Contract: Permanent, full-time contract.

Hours: 35 hours per week (1 FTE)

Salary: £32,000 - £36,000

Location: Hybrid, anchored to the London Carers Trust office 1 day a week. Flexibility to work from other Carers Trust’s offices around the UK when needed.

This role is central to telling the stories that bring Carers Trust’s work to life and inspire people to engage with our mission. Through the creation of high-quality, engaging digital content across social media, video, web and written channels, the Digital Content Officer will help raise awareness of the challenges facing unpaid carers and demonstrate the difference that Carers Trust, our Network Partners and supporters make across the UK.

Working within the Marketing and Communications Team and closely alongside colleagues across the organisation, the postholder will develop and deliver compelling content that supports campaigns, fundraising, influencing and engagement activity. They will gather stories from carers and Network Partners, create and coordinate digital content across multiple platforms, and help ensure our communications remain creative, timely and audience-focused.

The role will also play an important part in ensuring the voices, experiences and achievements of unpaid carers are at the heart of Carers Trust's communications. By creating impactful and accessible content that informs, inspires and engages, the postholder will help strengthen public understanding, increase support for carers, and contribute to positive change for unpaid carers across the UK.

As the postholder you will:

• Work with Marketing and Communications colleagues to turn these stories into high-quality creative content for Carers Trust's online channels.
• Act as a brand guardian: maintaining consistent, on-brand content across digital channels in line with our brand guidelines, and providing quality control over social media requests from other departments.
• Manage bespoke content creation projects, providing regular updates on development and production.

Please download the attached recruitment pack to find out more. 

Join a small global team where you'll organise and oversee our UK-based coaching and leadership programmes for education and non-profit leaders. From responding to new enquiries, launching programmes and setting up online learning journeys, to building trusted relationships with senior stakeholders, you'll need to be hands-on and able to prioritise across multiple workstreams. In return, you'll get genuine variety and ownership of your work, a friendly and supportive team, and opportunities to work with new digital tools and platforms and help us pioneer AI-powered ways of working from the ground up. 

About BTS Spark

BTS Spark is the social impact and education practice of BTS, a global professional services firm which specialises in supporting organisations to develop their leaders and build the people capabilities to deliver effectively on their strategies. Our mission at BTS Spark is bring that expertise to help education and non-profit leaders do their best work, building stronger organisations and a better world.

We provide expert 1:1 leadership coaching, powerful group experiences and bespoke team and organisational development programmes, all designed to enable profound and highly impactful learning. To date we have worked primarily with schools, colleges and multi-academy trusts, but we are now actively seeking to grow our work within higher education and the non-profit sector.  Whilst most of the work delivered by our UK hub is with UK-based organisations, we also deliver programmes elsewhere in Europe and manage several international programmes.

Our UK core team is small — just our Director and our Programme Manager — supported by wider BTS colleagues, our global BTS Spark team and a network of 30+ UK-based coaches and facilitators.

Job Description 

Working closely with our UK Director, but with a significant degree of independence, you'll support almost every part of our UK operations:

• Plan and enable smooth programme delivery — allocating coaches and facilitators, scheduling group sessions, and managing logistics for face-to-face events
• Set up and launch coaching and leadership programmes on our digital platforms, and use Claude and other AI tools to speed up routine tasks like data entry, reporting and client updates
• Act as a trusted first point of contact for clients, managing relationships, delivering briefings and platform demos, and preparing data-led impact reports
• Handle new enquiries, follow through with quotations and information, and support business development and proposal writing with the Director
• Help grow our profile — co-ordinating social media content (particularly LinkedIn), updating our website, building landing pages, and supporting our alumni and marketing campaigns
• Forecast income, keep our financial systems up to date, and manage letters of engagement, purchase orders and invoicing requests.
• Provide occasional live support for virtual workshops, and executive assistant support to the Director

The balance of your week will shift through the year, with programme launches taking priority at times and more space for development work during school holidays. A key priority is to make full use of our AI capability (especially Claude) to speed up our processes and free up more time for the relationship-building and engagement work that matters most. This is something we’ll support you to build into your working practice from day one.

We're looking for candidates with the following attributes:

Essential:

• A strong, sustained track record in programme planning and project/operations management
• Confidence managing relationships with senior education and non-profit leaders, with excellent, professional customer service skills
• Excellent written communication and proof-reading skills, with sharp attention to detail
• Strong organisational skills and the ability to prioritise across multiple workstreams
• A proactive, can-do attitude and comfort working independently
• Strong financial literacy and experience with CRM/database systems (e.g. Salesforce, Hubspot)
• Enthusiasm for digital tools and AI assistants, and intermediate Microsoft Office skills
• Flexibility for occasional calls outside business hours with North America and Australia-based colleagues

Desirable:

• Experience working in or closely with the education sector
• University graduate-level education

Benefits

• 25 days' annual leave, plus bank holidays and a Christmas–New Year office closure
• 5% matched pension and life insurance
• Private medical insurance
• Free access to a wellness coach and healthcare app (video GP appointments, mental health and nutritional consultations)
• Cycle to work scheme

See attached job description for further details.

Application Process

Please apply with an up-to-date CV and a supporting statement (max. 2 sides) showing how you meet the knowledge, skills and experience above. Applications without a supporting statement will not be considered.

We review applications on a rolling basis, so please apply as soon as you can. The closing date for applications is 12 noon on Tuesday 1st September.

Initial interviews for shortlisted candidates will be held on a rolling basis until 4th September.

Final interviews will be held in London at the BTS Offices on 10th and 11th September.

The National Society for Education (NSE) is both an NCI and a Royal-charter charity. It's aims are to support Church schools and the wider education sector by developing leaders, shaping policy and growing faith.

The NSE leads the Church of England's national work in education in partnership with 41 Diocesan Boards of Education and approximately 4,700 Church of England schools. We also support the national education work of the Church in Wales, which includes around 150 schools. Our presence extends to work with community schools and academy trusts, as well as higher and further education through numerous chaplaincies, providing spiritual support and guidance to children and young people, and to adults.

We are a dynamic team, working remotely from our homes around the country. We gather regularly online, and also have in-person team days through the year.

About the National Garden Scheme

The National Garden Scheme is the most significant charitable funder of nursing charities in the country, donating £3.9 million in 2025 and over £77 million since 1927.  Our beneficiary charities include Macmillan Cancer Support, Marie Curie, Carers Trust, Hospice UK, The Queen’s Institute of Community Nursing and Parkinson’s UK. 

We help our garden owners open their beautiful gardens to the public, sharing their passion and raising impressive amounts of money through admission fees, refreshments and plant sales. Over 3,300 gardens open each year for the National Garden Scheme and further details about the gardens, our donations and more about the charity can be found on our website.

About the Website and Digital Marketing Manager

The ethos of the National Garden Scheme is rooted in generosity and kindness, from: our 3,300 garden owners, to our 600 county volunteers and our small team of 14 staff. Our central office in East Clandon, Surrey is a warm and welcoming place to work.

The right candidate for the role of Website and Digital Marketing Manager will be a proactive and technically confident digital professional who can combine hands-on website management with creative digital marketing expertise. The ideal candidate will have experience managing and developing WordPress websites, delivering successful digital campaigns, and using data and insights to improve online performance and audience engagement.

They will be comfortable working across multiple digital platforms, including email marketing systems, CRM databases and analytics tools, with a strong understanding of SEO, website optimisation, accessibility and GDPR requirements. Strong organisational skills are essential, as you'll be managing a varied workload, coordinating projects and working with both internal teams and external suppliers.

As a self-starter with excellent communication skills and keen attention to detail, you'll be equally at home troubleshooting website issues, testing new digital developments, creating engaging content and identifying opportunities to enhance the user experience. Experience in the charity sector, marketing automation and digital development projects would be highly advantageous.

Most importantly, you'll be enthusiastic, collaborative and adaptable, with a passion for using digital channels to engage audiences, support fundraising and help the charity achieve its goals

Role Purpose

The Digital Marketing Manager will play a key role in growing Honeypot’s reach, engagement and impact through creative, insight-led and effective digital marketing.

Reporting to the Head of Marketing and Communications, the postholder will lead Honeypot’s digital marketing activity, using creativity, audience insight and data to grow awareness, strengthen supporter engagement and help achieve the charity’s strategic objectives.

This is a varied and hands-on role combining digital strategy with day-to-day delivery. As Honeypot’s Marketing function grows, the role will have the opportunity to take increasing ownership of digital growth, innovation and audience development.

Job Title:Digital Marketing Executive

Salary:£35,000 per annum

Contract:Permanent

Location:Hybrid: Working time split between your Home and our London Office 

Hours of work:Full-time (35 hours per week)

Reporting to:Head of Digital Marketing

Every day, Premier, Europe’s largest Christian Media organisation, reaches people through e-mail, websites, podcasts, audio, news, fundraising and digital content that supports faith, discipleship and renewal. 

The Digital Marketing Executive role is central to making sure that activity is delivered accurately, efficiently and on time.

Role Overview

The Digital Marketing Executive is responsible for the operational delivery and co-ordination of Premier’s digital marketing activity. Working closely with the Head of Digital Marketing, you will help ensure campaigns, digital fundraising activity, commercial advertising, outbound e-mails and website pop-ups are planned, booked and delivered to a high standard.

This role is ideal for someone who is highly organised, detail-focused and confident managing multiple priorities. You will work across Premier’s Digital, Commercial, Marketing, Fundraising and Content teams, helping to turn plans into well-executed campaigns that serve our audiences and support our mission.

Key responsibilities will include:

• Campaign Operations and Delivery – Coordinating and delivering digital marketing campaigns across e-mail, website, display, audio and other digital channels, ensuring activity is accurate, timely and effective.
• Advertising and Commercial Coordination – Managing digital advertising bookings, scheduling and delivery across Premier’s platforms, and acting as a key operational link between the Digital and Commercial teams.
• E-mail and On-site Communications – Overseeing outbound e-mails, website pop-ups, overlays, banners and calls to action, making sure they are well scheduled, tested and aligned with wider priorities.
• Workflow and Team Coordination – Maintaining clear processes, coordinating assets and approvals, supporting the Digital Marketing Assistant, and helping teams work smoothly together.

We are looking for someone with:

• Proven experience in a digital marketing operations or campaign delivery role
• Hands-on experience building and delivering e-mail marketing campaigns
• Experience coordinating digital advertising, campaign schedules or inventory
• Strong organisational and project coordination skills, with the ability to manage multiple campaigns and deadlines simultaneously
• The ability to interpret briefs and turn them into practical delivery plans
• Excellent written communication and proofreading skills, with a high level of accuracy and attention to detail
• Strong interpersonal skills, with the ability to build effective relationships across teams and support a junior colleague
• An analytical approach, confidence using campaign data, and a calm, proactive, solutions-focused attitude under pressure
• A personal Christian faith, a good understanding of the Christian community, and a commitment to Premier’s mission to help people encounter God through media

Please note that Premier is a Christian media agency and this role has a genuine occupational requirement for the post holder to have a personal Christian faith

Ready to make a lasting Impact? Apply now!

Information for candidates

Why Join Premier?

Premier offers a great place to work, with people that support, encourage and look after one another. You will love coming into work, both in person and virtually!

Competitive salary and benefits package:

•Flexible working arrangements based on the requirements of the role

•25 days’ annual leave plus UK bank holidays

•Additional leave on your birthday

•Contributory pension scheme

•Life Assurance scheme

•Employee Assistance with online GP scheme

•Eye care scheme

•Enhanced Family leave and Pay

In addition we offer:

•Mission-Driven Work: Take the opportunity to make a tangible impact by contributing to a mission that reaches millions of people.

•Dynamic Team Culture: Join a supportive, creative, and passionate team that values innovation and collaboration.

•Growth Opportunities: Benefit from ongoing professional development in a role where your contributions are truly valued.

Application Process

•All applications need to be completed online using our recruitment system (linked from our adverts). 

•You will be asked to answer a number of questions before submitting your application – please ensure you provide information on how your skills and experience meet the requirements for this role.

Marketing & Communications Manager

Bath Preservation Trust, Bath, 35 hours per week • £40,000 per annum

Bath Preservation Trust (BPT) is looking for an experienced Marketing & Communications Manager to lead marketing, digital engagement and communications across our four museums and wider charitable work in the World Heritage City of Bath.

This is a key role for a creative storyteller and strategic marketer who can grow audiences, strengthen brand recognition and deliver high‑quality, multi‑channel campaigns.

About the Role

You will shape and deliver BPT’s marketing and communications activity, including:

• Strategic leadership – creating a new MarComms Strategy and commissioning external specialists
• Campaign development – producing compelling multi‑channel campaigns to increase reach and visitor numbers
• Digital management – updating websites, delivering PPC advertising and leading organic social media
• Press & PR – preparing press releases and building media relationships
• Publications & collateral – overseeing leaflets, e‑newsletters and key annual publications
• Audience insight – using data, KPIs and segmentation to inform decisions
• Line management of the Digital Content Executive

About You

We’re looking for a confident communicator with:

• Minimum three years’ experience in marketing/communications within arts, heritage or tourism
• Proven success in growing audiences, driving KPIs and delivering commercial impact
• Strong digital skills across social media, PPC, SEO and content creation
• Excellent copywriting and storytelling ability
• Experience managing budgets, contracts and external suppliers
• Strong analytical skills and understanding of ROI
• Ability to work collaboratively with staff, trustees, partners and media

Our values: Authentic, Engaged, Inclusive, Informed, Responsible.

Benefits

• Positive, collaborative working culture
• Flexible working arrangements
• 34 days annual leave (including public holidays)
• Employee Assistance Programme
• Cycle to Work scheme
• 0% season ticket loans
• Death in Service benefit

How to apply

If you would like to apply for the above role, please complete the short application form and email it along with your CV and a covering letter outlining the skills, knowledge and experience you could bring to the role. See our website for further details..

We realise that text-based applications do not suit everyone, so if you would like to apply in a different way, require information in a different format, or need any other support with your application, please get in touch 

Bath Preservation Trust is committed to Equality, Diversity and Inclusion.

We will particularly welcome applications from people from those sections of the community who are under-represented in Bath Preservation Trust and in the wider heritage sector including Global Majority and / or disabled applicants.

For further information about the roles including the job description, person specification and application form, please see the links below.

We would also be grateful if you could complete the anonymous equal opportunities data monitoring form below (this is voluntary).

Closing date: Monday 7th September 2026

Interviews: Tuesday 22nd or Friday 25th September

Summary of some of the main duties for full details and how to apply visit the website link provided.

•Lead the development and delivery of integrated marketing campaigns across HOME’s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.
•Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight. 
•Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME’s target audiences across different artforms and initiatives. 
•Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME’s entire programme, ensuring they meet or exceed income targets and contribute to audience growth. 

•Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery. 
•Lead HOME’s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control. 
•Be the lead for HOME Communications, Manage HOME’s relationships with PR agencies and build successful relationships with media partners and influencers. 
•     Manage freelance marketers and designers – briefing, negotiating and overseeing delivery. 
•Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence. 

Team: Marketing and Communications

Reports to: Director of Audiences

Responsible for: 3 People

Head of Marketing

Shape the future of one of England’s greatest cathedrals.

Lincoln Cathedral is one of the world’s most remarkable places. A place of worship, heritage, culture, community and welcome, it attracts hundreds of thousands of visitors each year while serving as the spiritual heart of the Diocese of Lincoln.

We’re looking for an exceptional Head of Marketing to lead the next chapter of our audience growth and engagement.

This is a rare opportunity to shape how one of the UK’s most iconic heritage attractions presents itself to the world. Working closely with our Commercial Director, you’ll lead the strategic planning and hands-on delivery of marketing that inspires visitors, grows audiences, supports commercial income and celebrates the Cathedral’s unique story.

You’ll be responsible for our digital marketing, website development, campaigns, brand and storytelling, while acting as the steward of the Cathedral’s communications – ensuring our voice is authentic, engaging and consistent across both our commercial activities and our wider mission.

This is a role for someone who enjoys thinking strategically but isn’t afraid to get stuck in. You’ll be just as comfortable developing marketing plans and analysing performance as you are shaping digital campaigns, directing creative content and identifying new opportunities to engage audiences.

If you’re an ambitious marketing professional who combines creativity with commercial awareness, understands the power of storytelling and wants to make a meaningful impact within one of the UK’s most inspiring organisations, we’d love to hear from you.

For full details of the role, including responsibilities, person specification and how to apply, please download the Recruitment Pack and application form from our website.

Watch the campaign film

Download the application form.

The closing date for applications is Monday 31st August

At Woodgreen, we're passionate about helping pets and their people and we're looking for an experienced Digital Content Manager to join us on a 12 month fixed term contract to plan and deliver brilliant digital content.

As our expert you will build on and further develop our SEO strategy and research, planning and producing content that engages audiences and increases our visibility.

You will;

• Take a lead role in developing, driving and optimising our digital content and SEO strategies.
• Produce a range of digital content to acquire, retain and develop new and existing audiences.
• Create, update and optimise advice and impact content as well as, engagement, retention and fundraising content for use on Woodgreen websites and channels.
• Increase the visibility and utility of Woodgreen's websites and digital channels through the production of high quality, highly targeted digital content that delivers an excellent user and supporter experience.
• Combine strong technical and analytical skills with a keen understanding of how to create impactful and engaging digital content.

As an experienced digital content creator with a strong understanding of SEO, content strategy and digital marketing you will be confident creating compelling copy for different audiences and channels, and comfortable using analytics and insight to make informed decisions. You will have the desire and ability to be self-driven. In this role you won’t just be responding to briefs, you will be responsible for determining the direction we should be taking with our content.  In addition, you will bring experience of;

• Developing and implementing digital content and SEO strategies and campaigns, achieving desired targets and reporting on impact.
• Developing and delivering key messages to a variety of audiences through digital content.
• Planning and writing content that drives SEO and engagement.
• Creating content for websites, social and email
• Working with SEO tools and carrying out research to identify opportunities and map out effective content plans
• Writing and editing highly engaging advice, impact, fundraising and engagement copy across online channels, with demonstrable skills in being clear and concise and optimising for channel, audience and visibility
• Using Google Analytics, Data Studio and other tools to analyse and optimise content performance
• Managing multiple stakeholders, including external agency partners and internal campaign owners
• Innovation and developing opportunities for growth
• Using CMS systems

If you’re a creative, analytical and audience-focused digital content specialist who wants to help grow Woodgreen’s impact, we’d love to hear from you!

This is a full time 12 month fixed-term, hybrid role, working 37.5 hours per week.  Our Head Office is based Godmanchester, Cambridgeshire and our successful candidate will be expected, on average, to work from our site once or twice a month. The starting salary for this position is £36,665 - £42,000 per annum, depending on experience.  This is complemented by;

• 36 days annual leave per year (inclusive of bank holidays) rising by 1 day each year to a maximum of 40 days after five years
• Up to 8% employer pension contributions
• Support towards healthcare costs (cashplan)
• Employee wellbeing package to include free access to Headspace
• Life assurance (4x salary)
• Enhanced parental leave (subject to qualifying period)
• Benefits hub – exclusive discounts on popular brands
• 25% discount in our charity shops

Please note that you will need to have existing Right to Work in the UK to apply for this opportunity as we are unable to provide visa sponsorship.

Woodgreen is committed to making our recruitment processes accessible to all and, as part of this, we are flexible in the ways we give and receive information. If you would like to apply using a different format, please contact the Recruitment Team and we will do our best to put any reasonable adjustments in place.

Early application is encouraged as this position may close sooner than the stated deadline if a suitable candidate is found.

Woodgreen is committed to safeguarding children and adults at risk and protecting anyone that comes into contact with us from harm. We expect all employees and volunteers to share this commitment.

About the role

SMK is at an exciting moment in its history with a newly launched strategy Change is Possible 2026 -2028, a recently appointed permanent Chief Executive this year and a new Chair. The refreshed vision and mission of SMK is both ambitious and needed in our drive to support campaigners across the UK.

Digital engagement is evolving, and fast, so that is why we’re looking for a creative, experienced, strategic and data-driven Digital Marketing Manager to lead, develop and grow our digital presence across multiple channels. You'll manage and support our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.

Working closely with the Head of Marketing and Communications and the Training and Consultancy team, you'll be responsible for creating engaging digital content that inspire audiences, strengthens our brand and supports the communications and digital function at SMK. Importantly, you have the experience to successfully promote and drive sales of our training programmes through digital marketing techniques to optimise performance.

About You

You are passionate about the power of people to create social change and are motivated by SMK’s mission. You enjoy working collaboratively and thrive in a flexible, fast-paced environment where you can take initiative and adapt to changing priorities.

You are organised, proactive and solutions-focused, with a willingness to learn and develop your skills. Comfortable managing your own workload, you bring curiosity, creativity and a commitment to using insights, innovation and new technologies to help maximise impact.

The specific skills, knowledge and experience required to thrive in this role are set out in the Person Specification.

Job description

Marketing

• Social media management including the creation of a data led strategy and implementation plan for SMK’s channels.
• Manage the planning, creation, and scheduling of multiple marketing projects, ensuring the ‘SMK voice’ through tone and brand is implemented across digital channels.
• Create the vision for the annual SMK National Campaigner Awards social media approach and manage the roll out.
• Write compelling and impactful content for SMK’s digital channels.
• Create graphics and video content for digital channels using Canva.
• Manage paid digital ads (LinkedIn, Google Ads).
• Support the crafting and implementation of email marketing via Mailchimp including audience segmentation.
• Support the audience development strategy including research and data management.
• Identifies opportunities to increase sales (bookings for training/ events), growing reach and engagement.
• Support the development and implementation of a content strategy.

Website

• Support the Head of Marketing and Communications with the relaunch of a new website in 2026/2027.
• Lead on how AI is affecting search (SEO/GEO) and what SMK’s website needs.
• Monitor and translate website performance using analytics tools (e.g. Google Analytics).
• Implement and manage on-page SEO/ GEO best practices (keywords, metadata, content optimisation).
• Identify opportunities to improve search visibility and organic traffic.

Data, Insight & Reporting

• Monitor, analyse, and report on digital marketing performance.
• Use data to continuously optimise marketing activity.
• Provide insights into audience behaviour and trends.
• Database management, including cleaning and updating records.
• Support the implementation and management of the CRM (Salesforce).
• Undertake relevant training when required.

Other

• Undertake any other duties commensurate with the purpose and remit of the post.

Please read the attached job pack for details about the person specification. 

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

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MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of the UK's largest membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.