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Commercial Sales Manager
Full time – 37.5 hours per week
Annual Salary £43,931 plus car allowance/travel expenses £3,400 p.a plus excellent benefits
Location – Remote (Post holder will be expected to be based within the Midlands /Southern Region)
Are you an experienced sales professional looking to use your skills to work within a meaningful and rewarding environment?
This is an exciting opportunity to join a growing charity as we have ambitious plans to grow our income so that we can develop and deliver our services to help our fire families. To do this, we are seeking a Commercial Sales Manager to join our Commercial Sales team to be at the forefront of our commercial strategy, driving revenue and profitability across our range of commercial activities.
Playing a key part in managing and developing client relationships, this role is ideal for someone who thrives on building relationships. It’s a pivotal role with a focus on diversifying and increasing our income, identifying new business opportunities whilst ensuring the sales strategy is aligned with charity goals.
This is a visible, field-based role with a requirement to travel across the UK, working closely across the charity with other team members and externally with our partners, ensuring efforts are aligned, providing feedback to influence our product and service offerings.
To be successful in this role you will have:
- a proven track record of meeting and exceeding sales targets
- strong commercial acumen
- the ability to analyse markets trends and competitor activity, proactively identifying new and exciting opportunities for us to explore
- excellent interpersonal and communication skills to build new and strengthen existing relationships
- competent market research, report writing and financial analysis skills and will use these to support your activities and contribute to the overall business reporting environment.
This role will work across the UK and therefore a flexible approach is required to support our commercial activities and there will be some occasional evening and weekend working as required within the scope of the role.
The post is subject to a disclosure check with the Disclosure and Barring Service.
We welcome applications from all sections of the community. When recruiting our new team members, regardless of the role, we are looking for people who share our values.
How to apply
Please apply through our recruitment portal, providing both a CV and a covering letter which clearly outlines why you are interested in joining our team and how your skills and experience fulfil our criteria for this role.
More information about us and the role can be found on our website. If you would like to arrange an informal call to discuss the role please contact Rebecca Webster, Organisational Development & People Partner.
The closing date for applications to be received is 9am on 16 January 2026.
First stage interviews will take place via MS Teams w/c 27 January 2026, with second in-person interviews to take place on 3 February 2026 (Please note this will be held at one of our centre locations) where a presentation will be required.
We reserve the right to close this role early should we receive a sufficient number of applications. Due to the number of applications we receive, regrettably we are unable to contact applicants who are not shortlisted for interview. If you do not hear from us within two weeks of the closing date, please assume that your application was not successful this time.
We offer specialist, lifelong support for members of the UK fire services community, empowering individuals to live happier and healthier lives



The client requests no contact from agencies or media sales.
Coeliac UK is looking for a Commercial Business Development Manager to drive growth for our Crossed Grain Trademark (CGT) and Gluten Free Accreditation (GFA) schemes.
Job Title: Commercial Business Development Manager
Contract Type: Permanent
Hours: Full Time (35 hours per week)
Location: Hybrid – High Wycombe (regular home working by agreement)
Salary: £42,000–£46,000 (DOE)
Salary Band: Commercial (CO3)
Benefits: 36 days holiday (including bank holidays), enhanced parental leave, private counselling service
Closing Date: 4th January 2026
In this crucial role you will build strategic partnerships with brands, manufacturers, and hospitality groups, expanding commercial opportunities. The Commercial Business Development Manager role combines commercial strategy with purpose, supporting people with coeliac disease and advancing research.
Key Responsibilities:
- Lead commercial growth by expanding the portfolio of CGT and GFA partners and achieving agreed revenue targets.
- Develop and deliver strategic account plans, including cross-sell opportunities such as Gluten Free Academy training.
- Identify, pitch and secure new business opportunities across food manufacturing, retail and hospitality sectors.
- Build and maintain strong relationships with senior stakeholders, positioning Coeliac UK as a trusted commercial partner.
- Manage contracts, renewals and compliance while ensuring alignment with accreditation standards.
- Use CRM systems to oversee pipeline development, track performance and provide accurate revenue reporting.
About You:
We’re looking for a commercially minded and relationship-driven professional who brings a blend of sector insight and strategic thinking. The ideal candidate will have:
- Proven experience in business development, account management or B2B sales, ideally within food, hospitality or FMCG.
- A strong track record of meeting revenue targets and driving commercial growth.
- Excellent negotiation, influencing and communication skills.
- Strong analytical, digital and CRM skills, with the ability to interpret commercial data.
- Strategic thinking with the ability to spot opportunities and shape long-term plans.
About Coeliac UK:
Coeliac UK is the charity for people who need to live without gluten. For over 50 years we've been helping people with coeliac disease and other gluten-related conditions live happier, healthier lives. We campaign for better food access, fund medical research, and provide trusted support to our community.
Closing date: 4th January 2026
Please note: First interviews will take place on 13th and 14th January 2026, with second interviews on 21st and 22nd January 2026.
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
Candidates may also be searching for similar roles such as: Business Development Manager, Commercial Manager, Key Account Manager, Partnerships Manager or B2B Sales Manager.
Coeliac UK is an equal opportunities employer and we are determined to ensure that no applicant, employee or volunteer receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
No agencies please.