Conversion and crm officer jobs

Fundraising Officer

Fundraising & Engagement | Remote (UK-based)

Salary: £24,000 per annum (0.8 FTE, based on a full-time equivalent salary of £30,000)

Hours: Part time (28 hours per week to be worked over 4 or 5 days)

Location: Home-based in the UK with occasional paid travel to London

Contract: Fixed Term Contract until 30 June 2028 (with potential for extension)

Join Population Matters

We are a UK charity with a global remit. Our vision is of a world in which our human population lives fairly and sustainably with nature and each other.  As we enter an exciting new phase of growth and influence, we’re looking for a highly organised and efficient Fundraising Officer to support the delivery of our online and offline activities within a diverse fundraising portfolio.

About the Role

We are looking for an enthusiastic, efficient and experienced fundraiser who can adapt, react to and maximise income opportunities in a challenging fundraising landscape; someone who is genuinely excited about our vision and mission, can work independently as well as within a team structure and can translate our work into credible, effective and powerful fundraising messaging. Your primary focus will be driving our medium- to long-term income streams i.e. regular giving and legacies.

Important Information

· This is a UK-based role

· Applicants must have the Right to Work in the UK

· We are unable to offer sponsorship

Apply Now

If you’re ready to play a vital role in a purpose-driven organisation and help shape a more sustainable future, we’d love to hear from you. Please submit a CV (not more than 3 pages) and answer the application questions explaining your interest in this role and how you meet the criteria in the Person Specification. A cover letter is not required. 

Closing date: Tuesday 18th August 2026 at 09:00 (BST)

Population Matters is an inclusive and diversity-friendly employer. We are committed to equality, diversity and inclusion across everything we do. We welcome and encourage applications from people of all backgrounds and do not discriminate based on disability, race, colour, ethnicity, gender, religion, sexual orientation, age and all other categories protected by law. Please refer to our full EDI statement attached below this advert.

If you require any adjustments to make the process more accessible, or to arrange an informal conversation about the role, please see contact details within our EDI statement attached below this advert. 

Thank you for your interest in Population Matters.

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The Opportunity 

As a key leader within our Partnerships and Income Development team, you will be responsible for creating, developing and delivering the Social Mobility Foundation’s Employer Programme – how we inform, influence and positively impact employer-led social mobility, and a source of income generation.

You will champion the Employer Programme internally, forging effective collaborations with colleagues across the organisation to ensure that our work with employers is understood and celebrated, and that opportunities to promote, develop and grow are maximised.

Reporting to the Head of Partnerships and Income Development, you’ll be the custodian of the Social Mobility Employer Index (SMEI) – our annual benchmarking and assessment tool for how UK employers recruit, retain and develop talent from all socioeconomic backgrounds and build inclusive workplaces. A key priority for this role will be a strategic growth plan for the Employer Programme that focuses on growing Index entrants, diversifying employment sectors, progressing employer best practice and maximising revenue.

By collaborating with internal teams and existing partners who offer pro-bono consultancy, you’ll scope, develop and deliver new products, resources and services that equip employers with the knowledge and practical tools to improve social mobility in the workplace.

We’re looking for someone who is willing and able to move easily between strategic thinking, marketing and hands-on delivery, and is excited about taking full ownership over this important work. Combining a passion for delivering our mission with keen commercial acumen, high attention to detail and project management skills, this is a unique chance to make a big impact on social mobility in the UK.

Location: We operate a hybrid model of work i.e. a combination of in-person and remote, with flexible days in the office depending on business need and your preferences. We would typically expect in-office attendance an average of one day per week.

When in the office you will be based in one of our regional offices (either Birmingham, Glasgow, Liverpool, London, Manchester or Newcastle – depending on preference and accessibility). This is where you will usually attend in-person events, training sessions etc. though some travel, to other offices and other locations, will occasionally be expected.

Contract: Full-time/Part-time, Permanent

Hours: We are looking for the right candidate and while we envisage this being a full-time role (37.5 hours per week) we are open to flexible working arrangements such as part-time, compressed hours, flexitime and job-shares. 

Occasional/frequent evening or weekend work may be required, for which time off in lieu (TOIL) will be given. 

Key Responsibilities:

1. Customer service and value proposition

• Develop value propositions for the SMEI and other employer products and services to help employers understand and improve social mobility in the workplace 
• Create and develop assets and activities to market the Employer Programme to employers across a range of platforms 
• Define the customer journey for the SMEI and ensure seamless customer experience, with clear and proactive communication and relevant content and resources 
• Actively manage and steward the customer pipeline for the SMEI and broader Employer Programme, reporting on prospects, acquisition and conversion 
• Gather customer feedback and market insights to help improve and develop products and services  

 2. Product ownership and project management 

• Project manage the Programme, with responsibility for key delivery areas yourself, as well as working with the Senior Index Coordinator / Policy Officer and other colleagues/external suppliers to deliver 
• Oversee the day-to-day delivery of the Programme and the annual Index scoring and feedback cycle, working with the Senior Policy Officer to ensure a smooth experience for employers  
• Lead the annual cycle for the SMEI product and other employer products as they are developed: defining the scope of work and setting priorities, survey review and design, data collection, overseeing marking and reporting, product review and evaluation 
• Manage all aspects of the Employer service, including the ongoing development of the digital platform, employer resources and online content   

3. Product and service development

• Develop the Employer Programme by scoping, developing and delivering new products, resources and services that equip employers with the knowledge and practical tools to improve social mobility in the workplace, e.g. a consultancy offer, events, webinars, staff training and off-the-shelf resources  
• Work with pro-bono supporters and existing partners to scope need, and test and pilot new products and services 
• Responsible for the annual evaluation of the programme, drawing on data and policy evidence, customer feedback and sector insights to inform development  

4. Stakeholder Management

• Champion and represent the Employer Programme externally, including attending and presenting at events, acting as spokesperson, meeting prospective entrants and other opportunities to grow connections and reach 
• Engage with external stakeholders, such as employers, policy experts and social mobility practitioners, to understand key issues and trends relevant to workplace and employer-led social mobility 
• Scope and create an external advisory group to support the development of the products and services that form part of the Employer Programme 
• Seek opportunities to collaborate with external partners to share relevant content and tools, and co-create and develop new products and services 
• Ensure that insights and impact from the Index and the SMF’s work with employers are communicated internally and externally 

5. Systems and Processes

• Work with internal and external partners to ensure the Index is as technologically efficient as possible, e.g. automating aspects of the marking and feedback process, ensuring quality monitoring, evaluation and reporting and identifying and progressing other ways to drive efficiency and maximise reach, whilst retaining the quality of the programme 
• Drive best practice and set a culture where digital tools are used effectively for relationship management and fundraising, including Salesforce 
• Maintain accurate and up to date records, using SharePoint and our Salesforce CRM to support pipeline management, income tracking and partner record 

6. Leadership and Development

• Play a proactive role in leading and inspiring the team, fostering a collaborative and creative culture of fundraising, income and product development 
• Champion the Employer Programme internally, forging effective collaborations across the organisation to ensure that our work with employers is understood and celebrated, and that opportunities to promote, develop and grow are maximised. Key relationships will include colleagues working in communications, campaigns and advocacy, data, finance and programme development.  

7. Line Management (Matrix Structure)

• Day-to-day people management  
• Identify training and development needs; employ a coaching approach, and clarify opportunities for skill enhancement and career growth  
• Recruit and induct new team members, and oversee the separation process for any leavers   
• Reasonably support well-being; provide a supportive work environment, and address any issues that may impact the well-being and morale of your reports   

Please see full job description attached for more details. 

Person Specification:

We need someone who will demonstrate our organisational skills-based competencies - as listed below: 

1.  Leadership
2.  Communication
3.  Adaptability
4.  Professionalism 
5.  Decision-making

Technical knowledge, understanding and experience required:

Commercial and customer service:

• Demonstrable experience in managing pipelines and/or stewarding customers, demonstrating excellent customer service skills and a high attention to detail
• Confidence in public speaking, presenting or facilitating workshops with professional audiences 

Project management and product development:

• Demonstrable experience designing, delivering and developing programmes, products and/or services that meet organisational needs 
• Demonstrable experience in project management, shaping long-term strategy while managing day-to-day operations and delivery 

Project management and product development:

• Strong interpersonal and communication skills, with experience building and managing relationships 

IT skills:

• Experience using Microsoft Office
• Experience of using or understanding of CRM software to effectively support pipeline and partnership management e.g. Salesforce
• Experience of or understanding of managing and using digital platforms for programmes, products and/or services 

Policy and data skills (desirable):

• Understanding of issues related to social mobility, diversity and inclusion, or workforce development
• Understanding of and/or experience in benchmarking tools, indices or assessment frameworks 

See attached job description for more detail on the person specification

Ways of working:

• Most of our work is office based, but you will spend a lot of time collaborating with other teams and clients via email, telephone and other communications channels such as Teams or Zoom. 
• Some travel will be required as part of this role to other offices and locations, as needed for events, work placements and meetings.

Benefits

• 36/37 days' annual leave (England & Wales and Scotland respectively - includes bank and public holidays), with 3 of these days reserved for the annual end of year office closure.
• Cycle to Work scheme.
• 5% Salary sacrifice pension scheme with enhanced matching employer contributions
• Employee Assistance Programme available to staff and their family
• Flexible work options such as hybrid working, flexitime, part-time
• Regular staff team building and business planning “away days”

How to Apply

If you are interested in applying for this role, please head over to our website by 23:59, Thursday 3rd September and provide the following information:

1)    An outline of your previous relevant job roles (job title and dates only)

2)     A cover statement outlining your suitability for the role, with particular emphasis on how your experience, skills and knowledge meet the person specification (max. 750 words)

Thinking of using AI to help with your application? AI tools (such as Chat GTP, Gemini and Copilot) can help you research the SMF and the role you're applying for. They can also help you structure your application. The applications that stand out most are the ones that feel genuine and reflect your unique self and experiences.

Please note that generic applications and CV’s will not be considered.

The Head of Public Fundraising is a new role at Coeliac UK leading the charity’s public fundraising function. The role focusses on driving sustainable growth across individual giving, community fundraising, events, lottery, raffle, digital fundraising and merchandise. This role is responsible for delivering Coeliac UK’s 5-year fundraising strategy to maximise return-on-investment, grow long term supporter value, and contribute to the charity’s mission. 

The Head of Public Fundraising will embed and deliver comprehensive fundraising strategies, growing Coeliac UK’s supporter base and income, building up new and under-developed income streams and communicating effectively with their audiences to expand their reach, and encourage financial and non-financial support to deliver the organisations mission.

Who are we looking for?

Key to the success of this role is a strong understanding of individual giving fundraising. This role blends the strategic oversight and leadership of a Head of role across multiple income streams, with the hands-on expertise of an IG fundraiser. Experience across other income streams and areas of fundraising delivery would be a huge benefit as the role leads community fundraising and events, will take on digital fundraising - currently led by the Chief Engagement Officer, as well as manage the data and supporter care functions, but experience in individual giving is essential as Coeliac UK has defined that as an area of priority income. To progress to a screening call with THINK Recruitment, your CV must demonstrate evidence of delivering individual giving income in a UK charity environment. 

The successful candidate for this role will be someone who has already operated at a senior level within a charity such as at Senior Manager level, or Head of in a specific income stream.

Hybrid working

The role has a hybrid expectation of a minimum of a day a week in the High Wycombe office (HP11 2QW) to build relationships and provide support to the fundraising team, and there will be flexibility required for other in person meetings and events. However, Coeliac UK are keen to secure the very best candidate, if the hybrid expectation presents challenge for you but you otherwise meet the requirements of the role, please do get in touch with THINK to discuss. 

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To progress your application, please contact THINK Recruitment to organise an informal screening call. Please note, we cannot shortlist candidates who have not had a screening call so please allow enough time to have a call before the closing date.  You will be provided with information on how to complete your full application on the call. 

If you need assistance with downloading the pack or any reasonable adjustments to ensure you can engage with the selection process, please contact THINK Recruitment and our team will support you.

Closing date for expressions of interest: Midday Friday 21st August

Closing date for full applications: Midnight Sunday 23rd August

VISION AND MISSION Waverley Abbey is a new spiritual home for a rising generation, based in one of England’s oldest places of Christian prayer, mission and justice. Today, we fire up believers and tool up leaders to play their part in the renewal of faith in the nation and around the world. We are a house of prayer, providing practical education, exceptional hospitality and sparking innovative enterprise. From the first Cistercian monastery in England to the global ministry of Every Day with Jesus, Waverley Abbey has been a place of Christian prayer, mission and justice for over 1,300 years. Now, in partnership with 24-7 Prayer, we are building a new kind of Abbey: a new spiritual home for the nation and a hub that awakens a generation to transform the story of our times through the Gospel of Jesus Christ.

VALUES & CULTURE Our team really is something special. Our people are gold. Our people come from all different walks of life, and it’s this mix of brilliant personalities, experiences and insights that gives us that warm, open and friendly culture you can feel as soon as you meet us. But, however wonderfully different we all are, there are five things we’ve got in common, and they are the Waverley Abbey values. Our values are the key to what makes our culture so unique; they’re a reflection of who each of us is and they’re embedded in everything we do. OUR VALUES Integrity Compassion Selflessness Transformational Celebration SO WE EMPLOY AUTHENTIC, SELFLESS, COMPASSIONATE, TRANSFORMATIONAL AND FUN PEOPLE!

JOB PURPOSE This is an exciting senior leadership role with the opportunity to shape how Waverley Abbey tells its story, grows its reach and engages people with its vision. The Head of Marketing and Communications will provide strategic, creative and inspiring leadership across all aspects of marketing, communications, brand and digital engagement. Working across the breadth of Waverley Abbey — including the college, house, House of Prayer, events, hospitality, fundraising and the wider estate — the postholder will develop clear and compelling communication that strengthen our brand trust, reach new audiences and support sustainable revenue growth. This role will ensure that our communications reflect the quality, warmth and bold ambition of Waverley Abbey. You will be a talented and experienced marketing professional, an exceptional leader who mines the gold in others, and an experienced AI champion with a bold vision to play your part to see the Gospel of Jesus transform a generation.

KEY RESPONSIBILITIES Strategic Marketing Leadership

> Develop and lead an ambitious, integrated marketing and communications strategy to support and supercharge Waverley Abbey’s vision, organisational priorities and income objectives.

> Translate organisational strategy into clear annual marketing plans, campaigns, priorities and measurable outcomes, and deliver those plans on time every time.

> Work closely with leaders across the college, House of Prayer, house and estate, hospitality, events, fundraising and other areas to understand their audiences and develop effective marketing responses.

> Significantly grow market share by connecting and building brand trust with new audiences, markets and opportunities to extend Waverley Abbey’s reach and influence.

> Champion and implement AI effectively and wisely to at least 10x our marketing output.

> Ensure marketing activity is focused, coordinated and capable of delivering both immediate results and long-term brand growth. Brand Leadership and Storytelling

> Deliver daily brand and individual stories above the line to build Waverley Abbey awareness, authority and trust. Champion excellent storytelling that communicates the impact of Waverley Abbey through the lives, experiences and communities impacted by our work.

> Lead and be principle guardian of the Waverley Abbey brand and sub-brands.

> Develop a clear, compelling and consistent brand story that captures the heritage, vision, breadth and future direction of Waverley Abbey.

> Ensure the brand is expressed consistently across all communications, campaigns, publications, digital platforms, signage and visitor touchpoints.

> Oversee the development and implementation of brand guidelines and support colleagues to apply them consistently and confidently.

> Protect and strengthen the reputation of Waverley Abbey; identifying, proactively managing and responding appropriately to potential risks. Campaigns, Audience Growth and Engagement

> Lead integrated fundraising campaigns that increase awareness, engagement, participation and income from core and new audiences.

> Develop targeted approaches for student recruitment that increase our HE student enrolments year on year on year, and provide a significantly growing ‘front door’ of non-HE students and trainees via a ‘digital university’.

> Significantly grow house, event and retreat guests to maximum capacity.

> Ensure campaigns are creative, audience-focused, aspirational and informed by meaningful data.

> Establish a clear annual marketing and communications plan aligned with organisational priorities — and deliver on time, every time.

> Strengthen the organisation’s ability to acquire new audiences while deepening engagement with existing supporters, students, guests, customers and partners. Digital Marketing and Content >Deliver the effective and wise use of AI to 10x our marketing output.

> Provide leadership for Waverley Abbey’s websites, social media channels, email communications and wider digital presence.

> Effectively be able to spin-up world class UX websites and apps in short timescales.

>Develop a digital-first approach that makes maximum use of content, video, photography, social media, search, email and emerging platforms.

>Oversee the planning and production of high-quality content that is engaging, market-leading and consistent with the Waverley Abbey voice.

> Ensure the best UX on all websites and that digital platforms are accurate, accessible, engaging, easy to navigate and optimised for search.

>Use analytics and audience insight to improve campaigns and tactics.

>Always be exploring new digital opportunities that could significantly increase Waverley Abbey’s reach and impact. Communications and Public Relations

> Lead Waverley Abbey’s external communications, media relations and public relations activity.

>Develop proactive opportunities to raise the profile of Waverley Abbey locally, nationally and within relevant Christian, educational and hospitality networks.

>Oversee press releases, media statements, articles, briefing materials and external announcements.

>Build strong and constructive relationships with journalists, media partners, influencers and other key stakeholders.

> Lead communications planning during sensitive or high-profile situations, working closely with the CEO and relevant senior leaders.

> Ensure Waverley Abbey communicates with clarity, confidence and integrity. Fundraising and Partnership Communications

> Work in close partnership with fundraising colleagues to develop compelling cases for support, campaigns and supporter communications.

> Ensure fundraising materials communicate Waverley Abbey’s vision, need and impact with clarity.

> Support the development of strategic partnerships that increase the organisation’s profile, influence and reach.

> Create high-quality communications resources for funders, donors, partners, churches and other key stakeholders. Team Leadership and Development

> Lead, inspire and develop a high-performing Marketing and Communications team in collaboration with the Senior Marketing Manager.

> Create a collaborative, creative and supportive culture in which team members are trusted, equipped and accountable.

> Set clear objectives and priorities for the team, ensuring workloads and resources are managed effectively.

> Provide regular one-to-ones, feedback, coaching, development conversations and performance reviews.

> Support the personal and professional development of direct reports, identifying opportunities for growth and increased responsibility.

> Commission and manage freelancers, agencies and specialist suppliers where appropriate.

> Build positive and productive relationships across the organisation, enabling the Marketing and Communications team to operate as a trusted strategic partner. Planning, Budgets and Performance

> Manage the Marketing and Communications budget responsibly, ensuring effective use of resources and demonstrable value — always within budget.

> Establish clear measures of success across brand awareness, audience growth, engagement, recruitment, conversion and income.

> Provide regular performance reports, insight and recommendations to the CEO and Executive Team.

> Use data, audience research and market insight to inform decisions and continually improve performance.

> Manage multiple projects and priorities effectively, ensuring high quality work is delivered on time and within budget. Data and Compliance

> Ensure marketing communications comply with UK GDPR, data protection, consent and privacy requirements.

> Maintain professional, ethical and legally compliant standards across all communications activity. Leadership and Organisational Contribution As a senior Executive member at Waverley Abbey, the postholder will:

> Contribute actively to organisational strategy, planning and decision-making.

> Build strong relationships across all areas of Waverley Abbey and work generously across organisational boundaries.

> Model leadership that is clear, courageous, compassionate and accountable.

> Champion a culture of excellence, collaboration and continuous improvement.

> Embody Waverley Abbey’s values of Integrity, Compassion, Selflessness, Transformation and Celebration.

> Act as an ambassador for Waverley Abbey, representing the organisation externally and internally confidently and professionally.

> Undertake other reasonable duties consistent with the seniority and purpose of the role.

PERSON SPECIFICATION Experience — Essential

> Significant senior-level experience in marketing, communications or brand.

> A strong track record of developing and delivering successful marketing and communications strategies.

> Experience of leading integrated campaigns across digital and traditional channels.

> Demonstrable success in growing audiences, increasing engagement and delivering measurable organisational outcomes.

> Experience of leading, managing and developing a marketing or communications team.

> Strong experience of AI, digital marketing, content strategy, social media, websites, email marketing and audience analytics.

> Experience of working effectively with senior leaders and providing trusted strategic advice.

> Experience of managing budgets, agencies, suppliers and multiple projects.

> Experience of using data insight to evaluate performance and make decisions.

Experience — Desirable

> Experience within a complex, multi-product environment — charity, Christian organisation, education provider or hospitality organisation.

> Experience of student recruitment, fundraising communications, events marketing or customer acquisition.

> Experience of working across an organisation with several distinct audiences, services or brands.

Knowledge and Skills — Essential

> Excellent strategic thinking, with the ability to translate vision into focused and achievable plans.

> Exceptional written and verbal communication skills.

> Strong creative judgement and the ability to recognise and develop compelling stories.

> A sophisticated understanding of brand, audience development and customer journeys.

> Excellent leadership and people-management skills.

> Strong project-management and organisational skills, with the ability to balance strategic leadership and practical delivery. > Commercial awareness and an understanding of how marketing supports organisational growth and income generation.

> Confidence in analysing data, measuring impact and presenting clear recommendations.

Knowledge and Skills — Desirable

> A relevant degree or professional marketing qualification.

> Membership of the Chartered Institute of Marketing.

> Working knowledge of content management systems, customer relationship management systems, email marketing tools and creative software.

> Understanding of the UK higher education landscape.

Personal Qualities The successful candidate will be:

> An imaginative and ambitious leader who is excited by the opportunity to build something significant.

> A gifted storyteller who communicates with clarity, warmth and authenticity.

> Strategic and creative, while also able to bring structure, focus and delivery.

> Collaborative, generous and able to work effectively with colleagues holding different responsibilities and perspectives.

> Emotionally intelligent and confident in navigating complexity.

> Proactive, resourceful and comfortable taking appropriate initiative.

> Committed to excellence without losing warmth, humanity or perspective.

> Resilient, adaptable and able to respond positively to change.

> Personally aligned with the Christian vision and values of Waverley Abbey. Occupational Requirement There is an occupational requirement for the postholder to be a practising Christian. The successful candidate will be expected to affirm Waverley Abbey’s Statement of Faith, participate in the prayer life of the organisation and conduct themselves in a way that is consistent with its Christian ethos and values. This requirement is applied in accordance with Schedule 9 of the Equality Act 2010. Additional Requirements

> Flexibility to work occasional evenings and weekends in support of significant events, campaigns or organisational activity. > Willingness to travel occasionally for meetings, events and partnership activity.

> This job description reflects the current requirements of the role. It may be reviewed as Waverley Abbey develops, following consultation with the postholder.