Conversion and crm officer jobs

Imagine This is the only UK charity solely dedicated to supporting the mental wellbeing of seriously ill children and their families. Founded in 2014 by actors Sarah Parish MBE and Jim Murray MBE in memory of their first daughter Ella-Jayne, the charity has rebranded from The Murray Parish Trust to Imagine This in 2025. The charity is now leading a national movement to address a hidden mental health crisis in seriously ill children.

There are one million children in the UK facing life-limiting, life-threatening, and serious chronic conditions. These children are at much higher risk of long-term mental health difficulties that can become more complex and difficult to treat, on top of living with often complex medical needs. Imagine This provides imaginative, innovative and empowering projects to help them navigate their journey with connection, resilience and hope. Our vision is to reach every seriously ill child, and their families, across the UK by 2035, delivering diverse and impactful projects in hospitals, hospices and community settings.

This role will be responsible for the development and delivery of public fundraising and engagement activities, building new and existing relationships with community, individual and business supporters. You will be the first point of contact for the charity, providing exceptional administration and an outstanding supporter experience. You will also proactively secure new support, and be involved in wider campaigns and events, to help the charity significantly grow income year on year.

We are looking for a proactive individual to join our small team. Someone with an eye for detail in data and administration. You will be ambitious and entrepreneurial, with real vision and a passion for the cause. You will be resilient and collaborative, someone who is highly organised with the ability to juggle a diverse and high workload. We are looking for someone who prides themselves on delivering exceptional stewardship to build new and long-lasting relationship with supporters, whilst also continuously seeking new opportunities to grow income.

KEY RESPONSIBILITIES

Engagement

• Build rich relationships through exceptional and inspirational stewardship to increase retention, average gift and supporter experience.
• Organise acquisition/engagement events and campaigns (online and in-person), showcasing our projects and creating a deeper connection with the charity.
• Serve as the primary point of contact to the public, responding promptly to all enquiries, providing information, advice and support.
• Identify fundraising stories to enhance marketing/communications activity.

Fundraising

• Proactively secure new support from businesses, individuals and community groups using a planned process of cultivation, conversion and stewardship - including: 1. Businesses: charity of the year, staff fundraising, sponsorship. 2. Community: individual fundraising, schools, groups, official charity for third party events. 3. Individuals: one-off/appeals, regular giving, in-memoriam/celebration and legacies
• Create engaging fundraising campaigns that increase profile, secure new support and increase income.
• Proactively identify opportunities for retaining, growing or diversifying income from existing supporters.
• Actively network to raise the profile of the charity and identify opportunities for new support.
• Recruit, support and coordinate volunteers to support for fundraising and engagement activity.

Data/administration

• Ensure prompt and effective supporter communications, particularly when thanking donations.
• Maintain accurate, compliant data in our CRM (Donorfy), growing the database and improving data quality.
• Use data insight to prepare reports and analyse performance to identify trends and opportunities.
• Monitor/evaluate income and KPIs making recommendations for remedial action or growth opportunities.
• Prepare Quarterly reports for the Board, and upon request.
• Ensure compliance with relevant legislation and the Fundraising Code of Practice.

Senior Officer Digital Optimisation

Salary: £38,999 - £43,105

Contract: Permanent contract

Reports to: Head of Digital Fundraising, UK for UNHCR

Office location: Shoreditch, London EC2A 4EG (Hybrid Working Model)

Key relationships: Digital fundraising and Communications Teams, UNHCR Google and CRO teams

JOB PURPOSE

We are looking for a creative, ambitious, and data-driven individual to join us as Senior Officer Digital Optimisation, specialising in UX/UI to lead on the development and delivery of UK for UNHCR’s testing and optimisation strategy to improve conversion rates and user experience online, including our website, donation pages, and various subdomains. The role reports to the Head of Digital Fundraising and manages all donation pages, digital testing and tracking, as well as a range of Google and optimisation products.

The primary purpose is to optimise digital performance through A/B testing across our websites and supporting teams to adopt and implement a test-and-learn framework in their digital channels to raise more funds for refugees.

An existing A/B testing roadmap has been developed and is ready for your input and ideas. However, testing and optimisation is not limited to fundraising and will aim to improve digital conversion and performance across teams, channels and platforms – playing a key part in UNHCR’s annual fundraising programme to enable UNHCR to deliver its vision of a world where every person forced to flee can build a better life.

You will work very closely with the digital fundraising team and wider Individual Giving team, as well as Communications and Philanthropy/ Corporate Partnership colleagues, our digital agency and international fundraising teams.

Passionate about UX/UI and fundraising, you will be a skilled communicator, tech-savvy and an experienced project manager. You will have strong problem-solving skills, a test-and-learn approach and a track record of meeting deadlines and meeting/ exceeding set KPIs.

WHO WE ARE AND WHAT WE DO  

United Kingdom for UNHCR is the United Nations Refugee Agency’s national charity partner for the United Kingdom. We generate public awareness of the plight of refugees and raise funds to help protect them through UNHCR’s humanitarian operations across the world.

Our supporters include UK private individuals, communities, corporate partners, trusts and foundations. The funds we raise help UNHCR work in partnership with displaced communities to deliver emergency relief such as shelter, medical care and life-saving supplies to people fleeing conflict and persecution. We also support education and livelihood opportunities that enable people to rebuild their lives and lead their own solutions over the long term.

Nobody chooses to be a refugee, but we can all play a part in their protection, and we want those who work with us to share our values and passion for the cause.

Role Responsibilities  

• Develop and lead strategy for conversion rate optimisation, including the management of a testing roadmap to regularly execute A/B and multivariate tests and the use of new and existing technology, e.g. heatmapping to reduce friction rates and continuously improve and optimise conversions.
• Lead UX/UI across organisation, overseeing and implementing tests and analysis across teams to improve web experience and achieve required KPIs and objectives.
• Manage Google suite of tools and relevant relationships, ensuring everything is up to date and operating as necessary.
• Manage all donation pages and fundraising landing pages, building new pages, maintaining existing pages and closing pages; identify areas for improvement and work with relevant stakeholders to test and optimise.
• Utilise and manage suite of third-party platforms, e.g. Optimizely, Mouseflow, iRaiser, Sleeknote, Typeform to improve user experience and increase donations and conversions.
• Remain flexible and quickly respond to emergency situations, identifying fundraising opportunities and develop relevant comms and journeys as needed, collaborating with colleagues from across the organisation.
• Use data and insights to produce regular reports on performance against KPIs; use analytics to identify trends and optimise activities based on user behaviour.
• Manage and maintain vanity and tracking links across the organisation, utilising Google Tag Manager and UTMs to monitor performance and results.
• Stay up to date with digital best practices and technology, including sector trends, follow industry policies, including GDPR, PECR regulations, attending training and optimising plans accordingly.
• Stay up to date with issues affecting displaced communities, campaigns from international, content and reports from the field.
• Share creative and insights with UK colleagues, global teams, and HQ.
• Participate in training seminars, workshops, and skill shares where applicable. 

The above list is not exhaustive, and the post holder may be required to perform duties that are not detailed above.

Personal Attributes and Experience

Essential Experience

• Experience of implementing and optimising digital marketing campaigns across channels, including paid and organic social, search and display; preferably within the charity sector.
• Experience of developing and delivering strategies for conversion rate optimisation and user experience/user interface. 
• Experience of using digital channels for lead acquisition and conversion to grow income.
• Experience of measuring, evaluating and reporting on digital activity and performance across multiple channels and digital campaigns, paid and organic.
• Experience of working with external agencies and suppliers.

Essential Skills/Knowledge

• Experience of using Google Analytics or other web behavioural analytics tools.
• Experience with experimentation tools like Optimisely or similar.
• Strong project management and stakeholder management experience.
• Excellent written communication skills: able to produce compelling, persuasive, and concise copy for a range of specific target audiences.
• Attention to detail and proofreading skills and an ability to give clear and constructive feedback on creative and copy.
• Proven proficiency with design principles and tools (Canva/Adobe suite).
• Able to demonstrate flexibility and do what it takes to get the job done.
• Understanding of HTML and other coding languages.
• Able to juggle and prioritise multiple tasks and meeting programme deadlines.
• Strong presentation, communication (written and verbal) and interpersonal skills.
• Excellent stakeholder and relationship management.
• An understanding of GDPR, PECR and other regulatory compliance for fundraising and electronic communication.

 Desirable Skills/Experience

• An understanding of digital fundraising practices and principles
• Experience with Google Tag Manager or other tag management platform is a plus, but not a requirement
• Experience of working across a broad channel mix (social, web, email, SEO, SEM and other Direct Marketing channels would be advantageous).
• Knowledge or experience working with Salesforce (or similar CRM platform).
• Knowledge or experience working with Wordpress and iRaiser (or similar CMS / ecommerce platforms).
• Experience of, or a passionate interest in the charity sector, and the drive to further their fundraising knowledge.

DIVERSITY, EQUITY, INCLUSION AND BELONGING

We strongly value diversity and recognise that it is critical to our success and the cause that we serve. We are committed to providing an inclusive environment for all who work with us and strongly welcome applications from diverse backgrounds, particularly those with lived experience of being a refugee, asylum seeker, internally displaced person, or a stateless person.

UK for UNHCR is proud to have Diversity & Inclusion Working Group. The Diversity & Inclusion Working Group is a group of colleagues focusing on tasks that drive action in the implementation of our D&I Approach. The group also works to create safe spaces that brings colleagues together for events, discussions and learning experiences that celebrate and support diversity and tackle barriers to inclusion.

We are also open to flexibility in many ways, including flexible hours. Please don’t be afraid to speak to us about this during initial conversations, so we can explore what’s possible.

WHY JOIN UNITED KINGDOM FOR UNHCR?

You will be part of a high-performing agile team of talented people; all committed to build solidarity and raise funds for refugees and displaced people worldwide. You will be working in a flexible, supportive, and inclusive environment, where your work will be recognised and appraised.

What else?

Wellbeing

• 28 days’ annual leave per annum plus 8 bank holidays (pro-rata for part-time working).
• ‘WeCare’ Employee Assistance programme providing 24/7 access to online GP, mental health support, get fit programmes, virtual wellbeing support and much more.
• Hybrid home-working model with dedicated Team Days in the office.
• Toothfairy dental app.
• Access to 100s of perks with discounts on everyday purchases.
• Office wellness perks.
• Staff socials.

Financial

• Pension scheme with an employer contribution of 8%.
• Non-contributory group life assurance scheme.
• Non-contributory Income protection scheme.
• One-off contribution towards homeworking set-up.
• Enhanced maternity, paternity, shared parental, and adoption pay.
• Enhanced sick pay scheme.
• Eye-test allowance.
• Financial wellbeing support.

Development

• Comprehensive training and continuing development opportunities.
• Individual training budget.

HOW TO APPLY

If you have the relevant skills and the passion to use them to support refugees, please apply by completing our application form which is available in the documents section.   

Closing date: Monday, 20 October at 9am

Interviews date: Week commencing 27 October 2025

If you would like to discuss any reasonable adjustments to the application or hiring process that may better facilitate your participation, please contact us. We will make every effort to respond to your request for assistance as soon as possible.

United Kingdom for the UN Refugee Agency (UNHCR) is registered with the Charity Commission (England & Wales), charity no. 1183415. It is the UK national partner of the United Nations High Commissioner for Refugees (UNHCR), the UN Refugee Agency.

Senior Fundraiser (Corporate Partnerships) — 0.8 FTE

Salary: £38,000–£45,000 pro rata (depending on experience)

Hours: 0.8 FTE (4 days per week) flexible pattern available

Contract: 12/24-month fixed term with strong potential to extend/convert to permanent (subject to funding and performance) Location: Hybrid — typically 60–80% remote with 20–40% in-person time in Hammersmith & Fulham (meetings, partner visits, events)

Pension: 7% employer contribution

Reports to: Chief Executive Officer

Start date: As soon as possible 

Make a borough-wide difference. Help build a values-led corporate partnerships programme that channels investment, skills and opportunities to youth organisations across Hammersmith & Fulham.

About Young Hammersmith & Fulham Foundation

Young H&F strengthens the youth sector in Hammersmith & Fulham by supporting the organisations and professionals working with young people. With 100+ members (from grassroots groups to larger charities), we convene, fund, and champion a community led, youth-voice approach so that every young person can thrive. 

Role Overview

This senior, hands-on role will lead our corporate fundraising, winning, growing, and stewarding strategic partnerships that deliver both income and impact. You’ll shape a clear offer for businesses (from White City Innovation District players to household names), design engaging staff experiences, and tell the story of one partnership → borough-wide impact. You’ll work closely with the CEO, trustees and colleagues in Partnerships/Grants, Impact and Comms. You’ll also have delivery resources to succeed: access to consultancy for prospect research, bid support, creative, etc., and a campaign/event budget.

Targets & Trajectory (guiding KPIs):

• Income: £75k–£125k secured within 18 months; £150k–£200k by end of year two.

• Portfolio: 15+ active corporate relationships; 95% retention.

• Pipeline: Balanced mix of local (e.g., White City Innovation District) and London-wide corporates. 

• Engagement: Deliver 1–2 cultivation events/year with team and trustee involvement.

 Key Responsibilities

1) New Business & Pipeline

• Build and manage a tiered prospect pipeline (e.g., Disney, Imperial College London, L’Oréal; innovation district and borough anchor institutions).

• Lead outreach, discovery, and tailored proposals for £10k–£50k+ partnerships (CIC/CSR/ESG, sponsorship, skills/volunteering, payroll giving, in-kind, cause-related marketing).

• Co-create compelling value propositions and packages (local stories + measurable outcomes + staff engagement).

• Use the consultancy budget strategically (e.g., research, copy/design, senior introductions) to accelerate conversion. 

2) Account Management & Stewardship

• Provide excellent partner experience and stewardship plans; agree on KPIs/MOUs and deliverables; renew and grow multi-year partnerships.

• Design staff engagement that goes beyond volunteering: insight sessions, youth-led events, site visits, mentoring, pro-bono sprints.

• Work with Impact to evidence results (dashboards, case studies, SROI), and with Comms on brand-aligned content and events.

3) Strategy, Governance & Reporting

• Own the corporate income plan aligned to our Revenue Growth Strategy (with realistic quarterly milestones and early-warning triggers).

• Track pipeline and income on the CRM; produce quarterly RAG dashboards for the Task Force/Board.

• Uphold ethical screening and brand alignment; ensure legal/compliance and safeguarding standards are met. 

4) Internal & External Collaboration

• Partner with Partnerships & Grants to align offers and avoid duplication (trusts/consortia insight sharing).

• Leverage the CEO and trustees for warm introductions; brief and support them for pitches/cultivation.

• Champion youth voice and member benefits in every partnership.

Person Specification

We know excellent partnership builders come from varied backgrounds. If you meet most of the criteria and are excited by the role, we encourage you to apply.

Experience & Knowledge (essential)

• Demonstrable success personally securing and growing £10k–£50k+ partnerships in the charity or commercial/corporate sector (e.g., CSR/ESG, B2B partnerships, sponsorship, key accounts).

• Strong track record of account management and stewardship with senior stakeholders; confident in negotiation and renewal.

• Clear understanding of why companies partner (brand, people, purpose, place) and how to align offers to business goals. 

Skills & Abilities (essential)

• Outstanding relationship management; credible with senior leaders; collaborative with internal teams.

• Excellent storytelling and proposal writing; persuasive presentations; ability to tailor value propositions.

• Organised and data-literate, manages pipeline, forecasts income, and meets deadlines across multiple prospects.

• Proactive, resilient and solutions-focused; comfortable working autonomously in a small, agile team. 

Desirable

• Knowledge of the youth/education/community sector and/or Hammersmith & Fulham landscape.

• Experience designing staff engagement/volunteering offers and cause related campaigns.

• Familiarity with impact reporting (e.g., outcomes frameworks, SROI) and charity CRM systems.

• Capable of identifying potential major donors within corporate settings 

Values & Behaviours

• Commitment to Young H&F’s mission, youth voice, and community-led practice.

• High standards of integrity, inclusion and safeguarding.

• Curiosity, creativity and a growth mindset. 

Key Relationships

Internal: CEO; Partnerships & Grants; Impact; Marketing & Comms; trustees.

External: Corporate leaders/CSR & ESG teams; local business forums; public sector partners; member organisations. 

Rewards & Benefits

• Salary £38k–£45k pro rata (DOE) and 7% employer pension.

• Hybrid & flexible working (pattern by agreement; core meetings in-borough).

• 25 days annual leave + bank holidays (pro rata); Christmas closure.

• Reasonable expenses covered (travel/hospitality when meeting partners).

• Work phone; death-in-service insurance (3× salary); Cycle to Work & tech purchase schemes.

• Professional development (training, coaching) and team away days.

• Delivery resources: £15k consultancy and £5k campaign/event budget to support success. 

How to Apply & Accessibility

Please send your CV and a 2-page cover letter explaining how you meet the criteria and what excites you about this role.

• Deadline: 20th October

• Interviews: w/c 3rd November — likely a panel interview and a short practical task (e.g., a 10-minute partnership pitch).

 • We are committed to equity, diversity and inclusion and welcome applications from candidates of all backgrounds.

• We will gladly make reasonable adjustments throughout the process. If you’d like to discuss access needs or an alternative application format, please get in touch with us. 

Notes on Flexibility

This post is advertised at 0.8 FTE. We’re open to discussing alternative patterns with exceptional candidates. The contract is for 12/24 months initially, with a strong expectation to extend, subject to funding and performance (aligned to our 18–24-month income plan). 

Hybrid role (commitment of 3 days in our West London office every week)

35 hours per week

To start as soon as possible

Are you a seasoned marketing professional ready to bring your expertise to a mission-driven organisation? Do you combine strategic thinking with creative flair, and thrive in environments where innovation and continuous learning are valued?

AllChild is looking for a creative, data-driven Marketing and Communications Manager to turn strategy into standout campaigns that inspire action and deliver results.

You’ll be at the heart of our integrated marketing-leading multi-channel campaigns, crafting compelling content, and building audience journeys that deepen engagement and drive income. From digital strategy to media relations, you’ll help shape how the world sees and supports AllChild.

You will own:

• Planning and delivery of weekly engagement (questions, polls, creator replies) aligned to campaigns
• Day-to-day management across priority channels; respond, route, and nurture advocates
• Newsletter strategy and audience growth
• Media relations and brand storytelling
• Content creation and activation
• Performance tracking and optimisation
• Collaboration across teams and with external partners

Further information and details on how to apply can be found in the Job Pack.

Closing date: 7 November 2025

Position: Head of Content and Channels (Digital)
Hours: Full-time (35 hours a week)
Contract: 18 months fixed term contract
Location: Office-based in London office with flexibility to work remotely
Salary: £65,118 per annum plus excellent benefits
Salary Band and Job Family: Band 4

About us

We make sure people living with MS are at the centre of everything we do. And it’s this commitment that unites us across the UK.

Our strategy is based on what people affected by MS have told us is important to them. It gives us a clear and determined focus.

Our work is based on the hopes and aspirations of our MS community. Together we campaign at all levels, fund ground-breaking research and provide award winning support and information.

Our people are our greatest asset and the key to our success. We offer a vibrant, progressive working environment where you'll be able to make a difference.

About this job

You’ll lead content and engagement strategy across the organisation, shaping how we grow reach and sustain meaningful engagement.

You’ll guide creative, editorial and design teams to deliver content that is clear, consistent and impactful across every format.

You’ll oversee our digital channels, using insight and innovation to connect more people with our mission and strengthen loyalty.

As a cross-organisational leader, you’ll champion high standards, collaboration and learning, helping us tell a unified story that builds trust and connection.

Please note this is a fixed term contract for 18 months
Closing date for applications: 9:00 on Monday 27 October 2025

Interested?

PLEASE PRESS THE 'HOW TO APPLY' BUTTON FOR MORE INFORMATION.

Equal Opportunities 
We particularly welcome applications from people with disabilities and or from ethnic minority backgrounds.

We’d be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application. 

Disability Confident Employer 
We’re a Disability Confident Employer and we’re committed to promoting equality and diversity.

You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes.

If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format. Such as for them to be sent to you by email or in a larger word format.

More about our employee benefits:
We have a wide range of employee benefits including (but not limited to): 

Encouraging work life balance

• 38 days paid annual leave (including bank holidays), pro-rata for part-time
• More annual leave entitlement, based on length of employment
• Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us) 
• Flexible working options 

Caring for you and your family 

• Generous sick pay entitlement
• More sick pay entitlement, based on length of employment 
• Opportunity to buy and sell annual leave in each calendar year 
• Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis 
• Enhanced leave for new parents 
• Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
• Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
• 10 days paid disability leave a year, pro-rata for part-time 
• 10 days paid carers’ leave a year, pro-rata for part-time 
• Cycle to work scheme 
• Death in service scheme
• New family-friendly benefits, including paid leave:
  • In the event of miscarriage or still birth 
  • To support fertility treatments
  • For antenatal appointments for both parents

Thinking about your finances 

• Enhanced salary sacrifice pension scheme
• Discounted season ticket loan and interest-free emergency loans
• Give as you earn to support other charities of your choice before tax
• New employee portal including lifestyle savings vouchers and personal wellbeing

Enriching your life at work

• Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
• Yearly internal apprenticeship opportunities
• New, modern offices that embrace working together both in-person and remotely 
• Various opportunities to influence how we internally operate (including surveys, and focus and committee groups) 
• Active and supportive internal employee networking groups for collaboration and peer support 
• 2 days paid leave a year for volunteering for MS Society activities during normal working hours (such as fundraising events, or campaigning in the local community) 
• 2 days paid leave a year for volunteering with other charities during normal

Safeguarding 
We’re committed to safeguarding and promoting the welfare of everyone who uses our services and we come into contact with.

This is regardless of Gender, Race, Disability, Sexual orientation, Religion or belief, Pregnancy, Gender reassignment.

We recognise our particular responsibility to make sure vulnerable adults and children are protected.

We have measures in place to protect everyone we come into contact with from abuse and maltreatment of all kinds.

Your right to work in the UK 
You must have the right to work in the UK to work in paid employment with us. You’ll need to share documents showing you’re eligible to work in the UK if we offer you employment.

You can find the UK visas and permits granting you the right to work in the UK on the UK Government website. We currently don’t have a Sponsor Licence agreement with the Home Office and aren’t able to support you with your visa applications.

No agencies please.