Conversion and crm officer jobs

The Role

As  Outreach & Communications Officer, you will act as a key first point of contact for prospective students, managing high volumes of enquiries across email, phone, and SMS while delivering a professional and supportive experience. You will take ownership of reviewing applicant data and documentation to assess eligibility and ensure fair and equitable access to SEO London programmes.

Working with the organisation’s CRM system (Salesforce), you will be responsible for maintaining high-quality data, tracking student journeys, and supporting informed admissions decision-making. The role requires sound judgement, particularly when handling complex or borderline cases, and a proactive approach to improving processes, systems, and student communications.

In addition to frontline admissions support, you will play a critical role in strengthening student conversion and engagement, using data insights to inform outreach strategies and contribute to continuous improvement across recruitment and communications activity.

Admissions and Communications

• Act as a point of contact for prospective students, delivering timely, accurate and supportive responses across email, phone, and SMS.
• Provide guidance throughout the application journey, ensuring an inclusive and high-quality candidate experience.
• Manage and prioritise a high volume of enquiries, demonstrating strong judgement and professionalism.
• Review applications, supporting evidence, and student data to assess eligibility for programmes.
• Take ownership of more complex or borderline cases, applying policy and judgement to reach fair outcomes.
•  Escalate high-risk or sensitive cases where appropriate, contributing to consistent decision-making standards.
• Streamline admissions workflows from data reviews.

CRM & Data Management

• Monitor and evaluate admissions data, including borderline cases and data cleaning, to support fair and accurate decision-making.  
• Ensure compliance by following safeguarding, equality, and data protection policies during the admissions process. 
• Maintain accurate and up-to-date applicant records within the CRM system, ensuring data integrity at all times.
• Track student interactions and progression through the admissions pipeline, supporting reporting and forecasting.
• Identify data gaps or inefficiencies and implement improvements to systems and processes.

Conversion, Outreach and Insights

• Deliver sessions (online/in-person presentations) and attend communications and outreach events.
• Manage targeted SMS and call campaigns and communicate strategies to improve student recruitment from applicants.
• Work with programme teams to help them understand viable leads to allocate places through our admissions lists. 
• Maintain accurate contact lists and track engagement to inform future outreach and marketing strategies.
• Review and monitor conversions through our customer relationship management (CRM) platform.
• Support student recruitment and conversion through targeted communications and follow-ups.
• Use data and engagement insights to inform outreach strategies and improve conversion rates.
• Collaborate with wider teams to ensure leads are effectively managed and places allocated appropriately

Person Specification

Skills and Experience

· Familiarity with analytics tools or analysis to assess and improve delivery.

· Strong project management skills with a focus on execution and delivery.

· Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) and Canva.

· Experience using communication management and email marketing platforms (e.g. Mailchimp or Webex).

Desirable Skills and Knowledge

· Experience with Salesforce CRM.

· Experience with data analysis and visualisation.

· Understanding of the UK education landscape and student outreach.

· Good knowledge of diversity, equity and inclusion principles and their application in communications.

Behaviours

· Positive and initiative-taking self-starter.

· Team player with a proactive attitude 

· Creative thinker with the ability to generate engaging ideas.

· Strong written and verbal communication skills.

· Highly organised with the ability to manage multiple tasks and priorities.

· Flexible and collaborative, working effectively across teams and with stakeholders.

· Commitment to applying DEI knowledge to foster an inclusive organisational culture.

Required Qualifications

· Bachelor’s degree (any discipline) or equivalent experience.

· Native-level fluency in English.

What we offer?

· Annual Leave: 28 days + Bank Holidays.

· Enhanced Family Friendly Policy.

· Flexible working (2 days in the office) and a lovely office space by Borough Station.

· Benefits:

o Employee Assistance Programme

o And more…

Timeline:

Closing date for applications: 15th July 
First and Second interview:  TBC

If you are interested in this opportunity, please apply as soon as possible.  We are reviewing applications on a rolling basis.

The Difference is seeking a Director of Engagement and School Partnerships to grow our traded relationships with schools and sector partners, and build the systems and team to deepen impact at scale.

This senior role ensures partnerships, delivery and learning work as one coherent cycle from first contact to long-term partnership.

Key Responsibilities

• Grow traded relationships : build and convert a pipeline of trusts and LAs into our programmes
• Build a sequenced pipeline :turn engagements from press and events into a journey towards deeper work
• Design the partner journey :map and improve from first contact through onboarding and renewal
• Develop CRM and systems :track relationships and income with discipline
• Org-wide leadership :senior ambassador and leadership team member

About The Difference Every day, 5,500 children are suspended from England's schools, doubling their NEET likelihood by 24. The Difference tackles this through whole school inclusion  training leaders, researching what works and turning insights into policy. Our vision: lost learning falling nationally by 2030.

About You: Essential

• Shared values and commitment to the children most affected by lost learning
• Credibility with schools, trusts and local authorities
• Experience designing end-to-end partner journeys
• Hitting income targets while staying honest about quality
• Knowledge of school improvement or inclusion to work with programme experts
• Building routines that help a team deliver consistently
• CRM or pipeline experience to drive decisions
• Managing relationships :expectations, risks and progression
• Strategic judgement :balancing delivery against long-term value
• Managing people and building a culture of clarity, care and accountability
• Critical friend in a senior team

Desired

• Background in partnerships, engagement, account management or business development
• Experience scaling a programme while protecting quality
• Experience building business cases for school-sector audiences
• Experience designing renewal or progression models
• Experience with schools, trusts, LAs or education charities
• Insight into children affected by exclusion, poverty or SEN

Please see the attached Job Description for full details. We are committed to building a diverse team and encourage applications from under-represented groups. All applications assessed with names and protected characteristics redacted.

The Head of Public Fundraising is a new role at Coeliac UK leading the charity’s public fundraising function. The role focusses on driving sustainable growth across individual giving, community fundraising, events, lottery, raffle, digital fundraising and merchandise. This role is responsible for delivering Coeliac UK’s 5-year fundraising strategy to maximise return-on-investment, grow long term supporter value, and contribute to the charity’s mission. 

The Head of Public Fundraising will embed and deliver comprehensive fundraising strategies, growing Coeliac UK’s supporter base and income, building up new and under-developed income streams and communicating effectively with their audiences to expand their reach, and encourage financial and non-financial support to deliver the organisations mission.

Who are we looking for?

Key to the success of this role is a strong understanding of individual giving fundraising. This role blends the strategic oversight and leadership of a Head of role across multiple income streams, with the hands-on expertise of an IG fundraiser. Experience across other income streams and areas of fundraising delivery would be a huge benefit as the role leads community fundraising and events, will take on digital fundraising - currently led by the Chief Engagement Officer, as well as manage the data and supporter care functions, but experience in individual giving is essential as Coeliac UK has defined that as an area of priority income.

The successful candidate for this role will be someone who has already operated at a senior level within a charity such as at Senior Manager level, or Head of in a specific income stream.

Hybrid working

The role has a hybrid expectation of a minimum of a day a week in the High Wycombe office (HP11 2QW) to build relationships and provide support to the fundraising team, and there will be flexibility required for other in person meetings and events. However, Coeliac UK are keen to secure the very best candidate, if the hybrid expectation presents challenge for you but you otherwise meet the requirements of the role, please do get in touch with THINK to discuss. 

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To progress your application, please contact THINK Recruitment to organise an informal screening call. Please note, we cannot shortlist candidates who have not had a screening call so please allow enough time to have a call before the closing date.

If you need assistance with downloading the pack or any reasonable adjustments to ensure you can engage with the selection process, please contact THINK Recruitment and our team will support you.

Closing date for applications: Midnight Tuesday 21st July 

There will be a two-stage interview process: 

Stage 1 interviews: 30th July 

Stage 2 interviews: 5th August 

Working across our artistic, educational and fundraising programmes, you will create engaging campaigns that grow audiences, increase participation, promote recordings and concerts, and communicate the impact of our charitable work. You will be responsible for maintaining the Foundation's digital presence, coordinating social media activity across multiple brands, and ensuring our websites remain engaging, accurate and up to date.

This is a varied, hands-on role requiring excellent content creation skills, strong digital marketing knowledge and the ability to manage multiple projects simultaneously.

Essential skills include:

• Experience delivering successful digital marketing campaigns.

• Excellent written communication and copywriting skills.

• Experience managing social media platforms professionally.

• Experience maintaining websites using a content management system.

• Ability to interpret digital analytics and use data to improve performance.

• Proficiency with Canva and Adobe Creative Suite (or equivalent creative software).

• Familiarity with email marketing platforms.

• A strong affinity with choral music and the charitable objectives of the VOCES8 Foundation.