Conversion and crm officer jobs

The Digital Marketing Manager is accountable for the delivery and performance of our website, email, SEO, PPC, paid-social and CRM marketing, ensuring all our digital channels are optimised for both awareness and income generation.

This is a hands-on role which will see you deliver key activity as well as lead a small team in prioritising and evaluating work across digital channels, using data and insight to inform decisions. To spearhead and champion our digital marketing transformation, you’ll need to be a results driven and experienced professional, who thrives in a fast-paced environment. Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives.
• Deliver and continually improve how we connect with our audiences, primarily through (but not limited to) strategic use of email, website management, SEO, PPC, paid social and CRM marketing.
• Identify opportunities to maximise online brand awareness, engagement and revenue generation.
• Track, analyse and report on digital performance metrics, owning KPIs for traffic, conversion, income and engagement, as well as providing actionable insights and data to improve and inform digital marketing effectiveness.
• Own website performance by managing content within the CMS, improving user journeys, implementing SEO best practices and using data and analytics to increase visibility, traffic and conversion rates.
• Plan, execute and optimise our paid advertising accounts, including Google Ads and paid social platforms (e.g. Meta), using A/B testing to ensure they are data-driven, cost efficient and deliver ROI and income.
• Lead and deliver email and CRM activity (including building campaigns, managing audiences, segmentation and automation), ensuring data, templates and journeys are optimised for engagement and conversion, using performance and insights to drive improvements.
• Embed a culture of data-driven decision making and bring visibility and transparency to digital marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity.
• Work closely with the Data team to ensure digital and data strategies align and data between digital channels is automated, accurate and can be reported on effectively.
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations and any other applicable legislation.

 

What we offer: 

• Flexible and hybrid working to support work-life balance 

• Generous annual leave entitlement with additional leave for long service  

• Enhanced sick pay 

• Enhanced Maternity Pay 

• Employee Assistance Program and Lifestyle Savings

• Free flu jabs 

• Cycle to work scheme 

• Charity events throughout the year 

• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 

• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

We will be interviewing for this role on 15th May at our Charity Office based in Birmingham City Centre.

Marketing and Brand Manager

Salary:             Senior Manager Band 5 – £40,775–£52,196, depending on experience
Location:         Central Newcastle (with flexibility to work from home on Fridays)
Hours:             Full-time, 36 hours per week
Holidays:         30 days plus Bank Holidays
Travel:             Some regional and national travel, as required

Closing Date:   5pm Friday 10 April 2026
Interview Date: Wednesday 22 & Thursday 23 April 2026

Make a Difference with Schools North East

Schools North East is a purpose-driven charity championing schools and trusts across the region.
Representing a collaborative network of over 1,150 schools, we are recognised nationally as the
Voice for North East education, the Glue that brings schools together, and the Bridge connecting
them to wider policy and practice. As we approach our 20th year, we are entering a new phase,
strengthening our influence, extending our reach, and deepening the value we provide to
members. This reach is further amplified through the National Network of Special Schools for
School Business Professionals (NNoSS), a national community we lead.
As Marketing & Brand Manager, you will lead and deliver a clear, strategic marketing and
communications approach across all core workstreams: Schools North East, NNoSS, Jobs in
Schools | North East (our regional recruitment portal), and our high-profile events programme. You
will also play a central role in amplifying our policy and influencing work, ensuring the voice and
evidence of North East schools is heard nationally. This is a broad, high-impact role spanning
brand, digital, content, campaigns, and stakeholder engagement, requiring both strategic
oversight and hands-on delivery.
You will ensure alignment across marketing, communications, policy, and events, and integrate
activities to strengthen our position as the authoritative voice of North East schools. This role
demands a commercially aware, politically astute leader who can see the bigger picture while
delivering at pace. You will anticipate trends, respond decisively to opportunities and challenges,
and make informed, confident decisions.
We are looking for someone who leads with clarity and purpose, builds strong relationships, and
communicates with impact. You will foster a collaborative, high-performing culture, supporting
the development of others while maintaining high standards of delivery. This is an opportunity to
play a defining role in a respected organisation at a critical stage in its development and to shape
how we engage, influence, and grow in the years ahead.
.

Key Responsibilities

Organisational Leadership
Contribute to the strategic leadership of Schools North East as a senior manager, ensuring
marketing work supports the organisation’s long-term mission and values.

Strategic Marketing Leadership
Develop and deliver a forward-thinking marketing strategy that elevates Schools North East’s
brand regionally and nationally, aligning with organisational goals and values.
Act as the senior lead on all marketing and brand initiatives, embedding marketing thinking
across the organisation.

Brand Development & Management
Strengthen Schools North East as the authoritative voice of education in the region and a
credible influencer on the national stage.
Manage and refresh, as necessary, the brand identity to ensure consistency across all channels,
content, campaigns, and events.

Content & Campaign Strategy
Create and oversee a compelling multi-channel content strategy that delivers high-value
engagement across all audiences, from school leaders and policymakers to media and
potential funders.
Lead integrated marketing campaigns that amplify the impact of events, policy work, and
membership services.

Audience Engagement & Insight
Develop segmented engagement strategies to better serve diverse stakeholder groups,
ensuring messages land with clarity and purpose.
Use audience insight, member feedback, and data analytics to shape messaging, improve
outcomes, and report on ROI.

Media & Public Relations
Act as brand guardian and media lead by proactively shaping public narratives, overseeing
media inquiries, and managing external comms.
Build and manage strategic relationships with regional and national media to drive influence
and awareness.

Digital & Social Media Strategy
Transform Schools North East’s digital presence, particularly on LinkedIn and other platforms,
to increase visibility, engagement, and thought leadership.

Introduce a more dynamic and audience-friendly approach to communications and e-
newsletters, reducing information overload and improving open and engagement rates.

Revenue Generation & Innovation
Drive revenue across the SNE portfolio, including memberships, NNoSS, Jobs in Schools | North
East, partnerships, sponsorships, and events, maximising income, retention, and growth.
Develop new income streams, products, and commercial opportunities through targeted
campaigns and offers aligned to SNE’s mission.
Embed a data-driven, commercial approach to marketing, improving conversion, delegate
acquisition, and ROI while maintaining our charitable ethos.

Systems & Tools
Oversee the development and optimisation of CRM, website, and digital tools to streamline
marketing operations and track impact.
Ensure data compliance and user experience best practices are upheld.

Team Leadership & Collaboration
Lead and mentor direct reports setting clear KPIs and fostering a creative, ambitious, and
collaborative team culture across the organisation.
Work closely with Directors, Business, Events and Policy teams to ensure marketing activity
supports and enhances core functions.

Person Specification
(A – Application, I – Interview, T – Task)
Essential:
Proven experience (5-10 years minimum) in senior marketing, communications, or brand roles,
ideally in complex or mission-led organisations (A, I).
Strategic thinker with a demonstrable track record of delivering marketing plans that grow brand
awareness, reputation, and engagement (A, I, T).
Experience working across digital, PR, content, and campaign planning, with measurable impact
(A, I).
Strong leadership experience, able to inspire a team and embed marketing thinking organisation
wide (A, I).
Expertise in media handling, brand positioning, and stakeholder communications (A, I).
Demonstrable understanding of the role marketing plays in policy influence, membership
retention, and charitable growth (A, I).
Excellent copywriting and messaging skills, with the ability to distill complex information into
clear, compelling content (A, I, T).
Confident using analytics, CRM platforms, email marketing tools, and social media to drive
engagement (A, I).
Highly collaborative, with a can-do attitude and the ability to engage internal and external
stakeholders (A, I).
Ability to innovate within resource constraints and remain calm under pressure (A, I).

Desirable:
Experience in the education, charity, or membership sector (A, I).
Knowledge of the education landscape in the North East or wider national policy context (A, I).

About Us

The Association of Teachers of Singing (AOTOS) is the UKs leading organisation for singing teachers. A CIO dedicated to promoting excellence in singing teaching, we support our members through continued professional development, networking, training, and advocacy and aim to strengthen engagement, visibility, and growth within our sector.

We are seeking an experienced freelance Communications and Marketing Officer to lead and deliver our communications and marketing activity on a flexible, part-time basis.

Role Purpose

The Communications and Marketing Officer will manage the organisation’s communications channels and marketing activity, ensuring consistent, high-quality content that engages existing and potential new members, promotes activities, and enhances the organisation’s profile. This is a hands-on role requiring strong writing skills, digital marketing experience and coordination of print production and is supported by the organisation’s administrative assistant.

Key Responsibilities

• Social Media & Digital Marketing

  • Plan, create, and schedule engaging content across social media platforms.

  • Develop and manage a content calendar aligned with organisational priorities.

  • Design and deliver paid social media advertising campaigns to promote membership, events, and key initiatives.

  • Monitor performance metrics (engagement, reach, conversions) and optimise campaigns accordingly.

  • Maintain brand consistency across all digital channels.

• Advertising (Digital & Print)

  • Plan and coordinate advertising campaigns across social media and relevant print publications.

  • Liaise with external publications and media partners to book and supply advertising content.

  • Create advertising copy and visuals.

  • Track effectiveness of advertising activity where possible.

• Newsletters & Member Communications

  • Coordinate creation and distribution of regular member newsletters, compiling content created by the volunteer editorial team and ensuring layouts are engaging and in line with brand guidelines

  • Ensure all events are advertised effectively to members via email, alongside social media campaigns

  • Manage email marketing platform and mailing lists (ensuring GDPR compliance).

  • Monitor open rates and engagement, making recommendations for improvement.

• Annual Printed Magazine & Online Peer Review Publication

  • Coordinate the production of the organisation’s annual printed magazine including compiling content created by the volunteer editorial team, developing layouts and liaising with printers to sign-off of proofs and timely delivery to members

  • Coordinate the production of the Voices of AOTOS online peer review publication (currently in development) including compiling content created by the volunteer editorial team, developing layouts and publishing online

  • Coordination of advertising content within publications, with support from the Operations Manager

  • Liaise with contributors, advertisers, and printers to ensure timelines are met.

• Website Content

  • Maintain and update website content via CMS (wordpress).

  • Draft news articles, announcements, and promotional copy as required.

  • Population of member resources and other materials provided by the volunteer editorial team

  • Ensure consistency of tone, messaging, and visual identity across all communications.

• Budgeting and Reporting

  • Develop an annual budget proposal for marketing and communications activities for board approval and monitor activities against approved budgets.

  • Provide regular updates to the board/leadership on communications activity and performance.

Person Specification

Essential

• Demonstrable experience in communications and marketing, ideally in a membership or not-for-profit setting.

• Excellent writing, editing, and proofreading skills.

• Experience managing social media channels and paid advertising campaigns.

• Basic design skills (e.g., Canva or Adobe).

• Experience of budget development and management.

• Strong organisational skills and ability to manage production timelines.

• Ability to work independently and manage priorities within limited hours.

• Understanding of data protection and GDPR

Desirable

• Understanding of the arts education landscape and supporter of the sector.

• Experience working with designers and printers.

• Experience with CRM or email marketing systems.

What We Offer

• Flexible, remote working arrangements

• Opportunity to contribute to a well-respected organisation in the music education sector

• Supportive and collaborative volunteer-led team

• Meaningful role in a mission-driven organisation

Applications will be reviewed on a rolling basis.

The advertised hourly rate is for guidance and we are open to discussion regarding your usual rate. Please include details of this with your application.

This is a pivotal role at an exciting point in the development of our training and consultancy function. We are looking for someone who can build on the strong foundations already in place and take the function into its next phase - growing reach, strengthening quality, deepening partnerships and scaling delivery through a high-quality blended model that combines NAPAC’s external trainer network with our internal expertise. 

The successful candidate will lead the development of NAPAC’s learning products, oversee the Trauma Informed Organisations Programme, and build strong relationships with clients, commissioners, partners and other stakeholders. They will shape proposals, identify opportunities for growth, and ensure that all training products are evidence-informed, accessible and aligned with survivor perspectives. 

A central part of the role is to lead and strengthen NAPAC’s delivery model, including the recruitment, support and quality assurance of external trainers and training associates. The postholder will be responsible for ensuring that delivery across the client base is well designed, well matched and consistently high quality. 

We are looking for someone who brings real credibility in learning design and facilitation. The successful candidate will be confident overseeing high quality delivery across the wider model and, where appropriate, delivering selected high value or flagship sessions themselves where this adds strategic value.

We recommend visiting NAPAC's website for more infomration about our work and this role. 

Application is by cv and supporting statement by 19 April 2026.