Database marketing specialist jobs in toxteth, liverpool
Role Purpose
Responsible for documenting and maintaining up-to-date fundraising income processes, ensuring the accurate and efficient integration of donation data from multiple platforms into the organisation’s CRM (Salesforce). Focus on maintaining current and comprehensive supporter records to optimise engagement and maximise fundraising income. Provide strategic insight through audience analysis and data reporting. Collaborate with colleagues in the Corporate Services Team to reconcile income streams monthly. Offer database support, guidance, and training to fundraising staff to improve data quality and enhance the overall effectiveness of Salesforce.
Main Responsibilities
Specific Duties
- Conduct a comprehensive audit of existing fundraising income recording processes to identify inefficiencies, gaps, and opportunities for improvement.
- Manage income data processes ongoing, imports and exports of all fundraising data.
- To manage and execute data imports from the Winston’s Wish website and various online giving platforms, ensuring accuracy of data, monitoring, and reconciliation.
- Ensure all donation income paid into the bank account is entered accurately onto Salesforce.
- Supporting the setup of events & campaigns in Salesforce to ensure effective tracking and reporting.
- To continuously review processes to ensure optimal, and compliant ways of working. Proactively making recommendations to the Director of Corporate Services and Head of Data and IT to ensure accurate, efficient, and timely data management.
- Ensure that the capture of all data from supporters conforms to data protection guidelines including GDPR. Optimise processes relating to managing supporter preferences and consent, to enable personalised, targeted, and effective supporter journeys.
- Work with relevant colleagues to provide audience insight and analysis for the fundraising team to support income generation.
- Undertake any other duties or responsibilities as reasonably required by the Head of Data and IT, in line with the scope and level of the role.
All Staff
- Contribute to the vision and mission of Winston's Wish; whilst embedding the values into your daily work activities.
- Promote equality of opportunity and diversity in accordance with Winston’s Wish policy.
- Contribute to the overall success of the charity’s fundraising needs by providing case studies, attending events and adding value to the experience of our supporters as required.
- Contribute to the brand and reach of the charity by working alongside our Marketing & Communications Team when relevant press opportunities arise or when required for social media and online content (including the use of photography).
- Work to objectives, targets and work plans agreed with your line manager.
- Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
- Take an active part in the quarterly review process and participate in training agreed with your line manager.
- Recognise and champion the lived experience of children and young people with bereavement within your work.
- Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Winston’s Wish policy.
Person Specification
Essential
- Experience of using a database (Salesforce) to enter, maintain, and import data.
- High computer literacy with comprehensive knowledge of Microsoft office applications especially Excel.
- Ability to work effectively as part of a team and to take initiative when appropriate.
- Strong understanding of data protection guidelines including the General Data Protection Regulation (GDPR).
Desirable
- Salesforce Experience.
- Experience of working in fundraising or a charitable organisation.
Recruitment Timetable
- Application deadline: Sunday 3rd August 2025
- Interview date: Thursday 14th August 2025
- Interview location: MS Teams
Winston’s Wish reserves the right to close the vacancy early if we receive a high number of applications for the role before the closing date.
Registered Charity
51 - 100
Winston’s Wish is a charity that helps children, teenagers and young adults find their feet when their worlds are turned upside down.
The client requests no contact from agencies or media sales.
Thank you!
Do you have a passion for Christian ministry and a proven track record of success in engaging supporters and driving financial support across various channels, with a particular strength in broadcast media?
We are seeking a dynamic and enthusiastic Campaign Co-ordinator to join our Partnerships team and play a pivotal role in maximising fundraising opportunities across all our campaigns, with a key focus on on-air and digital broadcast fundraising. You will be instrumental in engaging viewers and driving financial support for GOD TV's mission to share the Gospel worldwide.
About GOD TV
GOD TV is a global Christian media organisation dedicated to sharing the Gospel and making a positive impact in the world. Our mission is to reach people with the message of hope and inspire them to transform their lives. As a Campaign Co-ordinator, you will have a unique opportunity to make a significant impact on the growth and reach of GOD TV.
About the Role
As a Campaign Co-ordinator, you will be responsible for overseeing and maximising fundraising opportunities across our entire portfolio of campaigns, with a strong emphasis on our broadcast initiatives. Your key responsibilities will include:
- Developing and executing comprehensive fundraising strategies for all monthly and evergreen campaigns, with a primary focus on delivery in our on-air and digital broadcasts.
- Collaborating with internal teams, including production, to create compelling and effective content for all fundraising campaigns, particularly for on-air appeals.
- Co-ordinating the end-to-end delivery of fundraising campaigns, ensuring they are aligned with our strategic goals.
- Cultivating and managing relationships with existing and potential donors, ensuring a positive supporter journey.
- Analysing fundraising performance data across all campaigns and optimising results to achieve targets.
- With the Head of Partnerships, overseeing the development of campaign materials, including on-air fundraising scripts and digital content appeals which feed into our direct mail, church engagement and events fundraising.
- Ensuring all fundraising activities are in line with our charitable aims, fundraising approach, and missional pillars (Souls, Israel, Revival).
For a full list of duties and responsibilities, please refer to the attached job description.
Why Join GOD TV?
This is more than just a job; it's an opportunity to be part of a team that is making a real difference by sharing the Gospel, with a reach of over 500 million people worldwide. We offer a supportive and collaborative work environment, where your contributions are valued and you can grow both personally and professionally.
- Position Type: Full-time – 37.5 hours per week
- Salary: £36,000
- Location: Home-based (UK) with occasional travel
Genuine Occupational Requirement: Due to the nature and strategic influence of this role, we believe that there is a Genuine Occupational Requirement (GOR) for this role to be fulfilled by a practicing and committed Christian believer. The profile and significant impact that we expect this role will achieve both within GOD TV (in terms of organisational ethos) and with external stakeholders, justifies and supports this GOR.
Using the Person Specification criteria, please submit a covering letter outlining why you feel you would be suitable for this role.
The client requests no contact from agencies or media sales.