Digital insight analyst jobs

Are you a digital product leader who enjoys balancing strategy with delivery, user needs with organisational priorities, and long-term vision with day-to-day execution?
 

Great Ormond Street Hospital Charity is looking for a Senior Website Manager to lead the evolution of one of our most important digital products. Our website is much more than a website - it is where supporters discover our work, fundraisers find inspiration, donors take action, and people learn about the difference their support makes to seriously ill children and their families.

This is a high-profile role sitting within our Performance Marketing and Digital Engagement team, with responsibility for shaping the future of the charity’s digital experience. We’re looking for someone who can think strategically about where we need to go, while also being comfortable rolling up their sleeves to help make it happen.
 

You’ll lead the website product roadmap, drive continuous improvement across supporter journeys and work across a wide range of teams including Fundraising, Marketing, Communications, Technology, Data and external partners. Success in this role comes from being able to flex between strategic planning, stakeholder management, product ownership, user experience, optimisation and delivery.

No two days are likely to look the same. One day you might be facilitating roadmap discussions with senior stakeholders, the next analysing user behaviour, shaping an SEO strategy, reviewing backlog priorities with developers or testing new approaches to improve conversion and supporter engagement.
 

We’re looking for someone who enjoys bringing people together around a shared vision, navigating complexity and making confident decisions based on evidence, user needs and organisational priorities. Someone who can challenge constructively, build consensus and help teams focus on what will create the greatest value for our supporters and the organisation.
 

Salary

The salary for this role is £51,000 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Note – this job is known internally as Senior Product Manager – Website. 

Key Responsibilities

• Lead the strategic vision, roadmap and ongoing development of the charity website, ensuring it supports supporter needs, fundraising objectives and organisational priorities.
• Own the website product backlog, balancing long-term improvements, business priorities, technical considerations and user experience enhancements.
• Work closely with Technology teams, developers, analysts, content specialists and external partners to scope, prioritise and deliver digital improvements through agile ways of working.
• Champion a user-centred approach, using insight, research, testing and data to improve supporter journeys and digital experiences.
• Lead website optimisation activity, including experimentation, A/B testing, user research and conversion improvement initiatives.
• Drive the GOSH’s SEO strategy, ensuring content and technical improvements support sustainable growth and discoverability.
• Build strong relationships across Fundraising, Communications, Marketing and Technology teams, helping align priorities and bring stakeholders together around shared goals.
• Translate organisational needs and supporter insight into clear product outcomes, user stories and prioritised delivery plans.
• Manage website performance, governance, accessibility and compliance, ensuring the platform remains secure, effective and fit for purpose.
• Lead and develop a small team while building digital capability across the organisation through guidance, training and best practice.

Skills, Knowledge and Expertise

• Significant experience managing websites, digital products or digital platforms in a complex environment.
• Strong product management experience, including roadmap development, backlog management and prioritisation.
• Experience working across multiple teams and stakeholder groups, with excellent relationship-building and influencing skills.
• Strong understanding of user-centred design, digital optimisation and supporter or customer journey development.
• Experience using analytics, user research and insight to inform decisions and improve performance.
• Strong SEO knowledge and experience developing strategies that drive growth and visibility.
• Experience working with software engineers, technology teams and external suppliers to deliver digital products and improvements.
• Ability to move comfortably between strategic thinking and hands-on delivery, adapting to changing priorities and organisational needs.
• Strong communication skills, with the ability to translate complex information for technical and non-technical audiences.
• Experience leading and developing teams, creating a collaborative and high-performing environment.

This is a varied and high-impact role where you’ll help shape how people experience GOSH Charity online—from the first moment they discover us to the actions they take to support seriously ill children and their families.
 

You’ll have the opportunity to influence strategy, lead digital transformation, improve supporter experiences and work with a wide range of talented colleagues across the organisation. If you enjoy solving problems, bringing people together and creating digital experiences that make a difference, we’d love to hear from you.

CALM (Campaign Against Living Miserably) is a growing organisation on a mission to save lives. We have just launched an ambitious five-year strategy, alongside a bespoke Behaviour Change/Engagement Framework and a new Measurement System designed to help us understand and demonstrate the impact we are having. Data is at the heart of how we will get there.

The Opportunity

This is a newly created, senior contract role at an exciting inflection point for CALM. We are building the analytics foundations that will underpin our long-term growth and impact.
 

You will help us embed our new Behaviour Change Framework and Measurement System into practice. And also help strengthen the organisation’s analytics maturity, ensuring our Azure data warehouse and Power BI reporting capabilities are fully utilised and embedded into decision-making.

This is a senior role, but it is also highly hands-on. We are a small organisation and are looking for someone who is equally comfortable shaping strategy, building frameworks, improving infrastructure, and directly delivering analytical work.

Key Responsibilities

Embedding Our Behaviour Change Framework & Measurement System

• Help us put our newly launched Behaviour Change Framework and Measurement System into practice across the organisation

• Support the setting of baselines and targets for our five-year OKRs, and define the year-to-year milestones that will track our progress

• Audit the data we already hold, identify the gaps, and develop new data collection methods where needed

• Design how we report, review, and evaluate against the framework

• Create practical guidelines and clear rules for using the framework and associated survey questions

Building Our Analytics Infrastructure

• Take ownership of our Microsoft Azure Data Warehouse and Power BI environment, and drive meaningful adoption across the organisation

• Build and mature our data pipelines so that all key data sits in one place and is reliable, consistent, and usable

• Oversee the development of scalable data models, reporting structures and analytics processes that provide clear actions

• Deliver high-quality, actionable dashboards, KPIs, and reporting frameworks that support decision-making at every level

• Work with external data engineering consultancies where appropriate to accelerate delivery

Setting Us Up for Long-Term Success

• Establish the data and analytics foundations that will support CALM's growth and scale 

• Create sustainable processes, documentation and ways of working that ensure capability and knowledge remain embedded beyond the life of the role

• Develop a practical forward-looking plan for data and analytics at CALM

• Champion data literacy across the organisation, building confidence and capability in the teams around you

Leading & Collaborating

• Lead and manage our Data Analyst, who will report directly into this role.

• Work closely and collaboratively with our Senior Insight Manager to ensure strong alignment between our Insight and Analytics functions

• Engage confidently with senior stakeholders including the CEO, COO and Senior Leadership

Experience

Essential

• Proven experience in a senior data or analytics role, with hands-on delivery experience

• Good understanding of data warehousing, data modelling and analytics best practices

• Strong technical skills across data modelling, SQL, Power BI and modern data platforms

• Experience working with cloud-based data platforms (ideally Microsoft Azure)

• Practical experience building and maturing analytics capabilities in a growing organisation

• Experience developing reporting frameworks, KPIs and performance measurement approaches

• Knowledge of web analytics tools such as GA4 and CRMs e.g. Salesforce

• Strong written and verbal communication skills

• A highly organised and structured approach, with strong attention to documentation and process design

• A collaborative working style and the ability to build strong relationships across a small, mission-driven team

• Experience managing and mentoring junior analysts

• A hands-on, pragmatic mindset with the ability to prioritise effectively and focus on impact

Desirable

• Previous data engineering experience

• Management of AI/ML workflows and predictive analytics projects

• Experience working within a charity, non-profit, or mission-led organisation

Why work for us?

Reports to: Director of Data and Innovation (Seun Akindele)

Contract: 12month FTC

Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight

Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.

Salary: per annum 

A work environment that values creativity, personal growth and collaboration.

Applications will close on Friday 26th June and are reviewed on a rolling basis; we encourage interested candidates to apply early.

About us:

We're the Campaign Against Living Miserably (CALM) - a suicide prevention charity fighting to reduce the devastating impact of suicide in the UK.

We run a life-saving helpline for anyone affected by suicide or suicidal thoughts, and our website has loads of tools and resources packed with practical advice.

We also run vital campaigns to increase awareness, smash stereotypes, and change the culture around mental health and suicide.

We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.