Job Profile
Reporting to the Managing Director, you will lead on the recruitment, retention, and value growth of Afghanaid’s supporter base by directing and implementing communications, fundraising and engagement strategies, aligned with broader organisation goals. Designing and managing a tight budget, you will direct the Communication and Giving unit to maximise their success.
You will provide strategic and supervisory oversight of fundraising income from individual giving, regular giving, major donors, trusts and foundations, corporates, community and student fundraising and events, managing annual fundraising appeals and driving organisational unrestricted income growth.
You will lead on communications for Afghanaid, overseeing print, digital, and paid marketing activities and the growth of communications channels. You will execute Afghanaid’s organisational brand strategy which ensures the integrity of the brand and maximises awareness. You will manage all public relations including crisis communications, as well as the growth of strategic media placements and high profile relationships. You will drive the success of organisational impact storytelling and communications for both internal and external stakeholders. As a member of the executive department, you will collaborate and synergise with other departments to promote organisational success.
Key Responsibilities:
-
Drive organisational strategy, culture and cross-department collaboration to advance Afghanaid’s mission and objectives.
-
Lead development and delivery of Communications, Engagement and Fundraising strategies and work plans.
-
Line manage and develop a high-performing team, including staff, volunteers and interns.
-
Build and maintain relationships with consultants, agencies and pro bono partners.
-
Oversee budgets, reporting and data-driven performance management to ensure efficiency and impact.
-
Promote a positive and cohesive London team environment, coordinating hybrid working, inductions and HR support.
-
Oversee public fundraising strategy across multiple income streams.
-
Lead design and delivery of internal and external appeals, campaigns and donor stewardship.
-
Identify new funding opportunities, partnerships and innovation in engagement.
-
Oversee the full range of Afghanaid’s event portfolio, and attend relevant events to represent Afghanaid;
-
Ensure effective CRM management, data integrity and financial reconciliation.
-
Serve as brand guardian, ensuring consistency and evolution of Afghanaid’s identity.
-
Oversee creation and execution of integrated communications and marketing plans.
-
Direct production of engaging digital and print content, including newsletters, social media, and fundraising collateral.
-
Manage website optimisation, SEO and analytics to drive engagement and conversions.
-
Lead innovation in digital marketing, email campaigns and supporter journeys.
-
Advise leadership on reputation management and crisis communications.
-
Develop media policies and act as spokesperson when required.
-
Manage proactive and reactive media relations, building relationships with journalists, influencers and advocates.
-
Promote Afghanaid’s thought leadership through strategic storytelling and public commentary.
-
Commission and direct multimedia content to strengthen organisational storytelling.
-
Lead content planning, production and performance analysis.
-
Champion participatory storytelling approaches and creative innovation.
Undertake any other duties as and when required by the line director.
PERSON SPECIFICATION
You will be an experienced and dynamic communicator with significant demonstrable experience in fundraising and/or communications at a senior level, coupled with an awareness and up to date knowledge and experience of the tools that would maximise the success of our communications and fundraising activities. In addition, you will have excellent interpersonal skills with the ability to confidently build and maintain strong relationships with a diverse group of stakeholders. Possessing strong management skills, you will have experience of managing small multi-disciplinary teams, providing direction and leadership to enable development and high performance, and the ability to role-model a culture of equality, diversity and inclusion.
Education/ Training
Master’s Degree in communications, marketing, public fundraising or another relevant field (or at least 5-years’ experience).
Work Experience
-
At least 5 years of progressively responsible experience in fundraising, supporter engagement or communications, with at least 2 years’ experience directly managing staff.
-
Experience developing and leading integrated multi-channel and multi-stakeholder communications, engagement and/or fundraising strategies.
-
Experience in growing audiences, engagement and/or income streams.
-
Experience communicating about and/or fundraising for and/or maintaining engagement with Afghanistan or a similar context.
-
Experience using KPIs and data to make data-driven decisions to improve efficacy and efficiency.
-
Experience managing and monitoring a tight budget.
-
Experience conceptualising, producing and commissioning multimedia content, from marketing and fundraising collateral to audiovisual content.
-
Experience running full-funnel, multi-channel marketing strategies including paid advertising.
-
Understanding of risks associated with communications, public fundraising, and NGO operating contexts, and experience in mitigating those risks.
-
Experience supervising, organising, motivating and developing staff.
-
In depth knowledge of trends in storytelling, brand, PR, marketing and fundraising.
Professional Skills, Competencies, Values and Attitudes
Afghanaid’s core values are creativity, fairness and honesty. Our staff is passionate about and proud of Afghanaid. Teamwork is fundamental to our standards and demonstrated by taking initiative, assisting others and taking on additional responsibilities and tasks if necessary. We are results driven, committed and motivated to achieve targets and take accountability for our own actions.
Specifically, the holder of this position should also demonstrate the following:
Essential
-
Fluent in spoken and written English.
-
Track record of increasing audiences, fundraising totals and engagement metrics from multiple different sources, with a strong business development mindset.
-
Experience securing five or six figure gifts from funders;
-
Solutions and results orientated; energised by thinking outside the box, and by finding and pursuing novel or innovative approaches and solutions.
-
Experience using Salesforce CRM and Marketing Cloud
-
Skilled at spotting and prioritising opportunities and synergies, and effective in securing wide-ranging forms of engagement and partnership.
-
Excellent listening, speaking and writing skills; strong capabilities of persuasion and a proven track record of uniting people around a common goal.
-
Multimedia skills, with knowledge, experience and enthusiasm in driving digital innovation.
-
Highly organised with strong leadership and project management skills, able to collaboratively manage competing priorities with senior and junior colleagues.
-
Demonstrably skilled brand custodian, able to mitigate risks, anticipate and capitalise upon opportunities, and strengthen reputation.
-
Capable of working independently as well as collaboratively, both in leading a team and as part of the team.
-
Passionate about driving change, and inspiring individuals and groups to support a cause to deliver that change.
Desirable
-
Experience working within an international development or humanitarian context, particularly with causes related to Afghanistan
-
Strategic understanding of UK and global fundraising landscapes and emerging giving trends.
-
Proven ability to represent an organisation publicly with confidence, professionalism and credibility.
-
Experience guiding senior leaders or trustees on media, communications and reputational matters.
-
Skilled in crisis communications and reputation management.
-
Understanding of inclusive and ethical storytelling practices, with sensitivity to safeguarding considerations.
-
Experience developing high-value corporate or media partnerships.
-
Comfortable working in a fast-moving, resource-limited environment and adapting to changing external circumstances.
The Organisation
Afghanaid is a British humanitarian and development organisation. For over forty years, our dedicated personnel have worked with millions of families in some of the poorest and most remote communities in Afghanistan. We build basic services, improve livelihoods, strengthen the rights of women and children, help communities protect against natural disasters and adapt to climate change, and respond to humanitarian emergencies. We are headquartered in Kabul, and operate provincial and district offices across Afghanistan, as well as a Marketing and Fundraising office in London. We employ around 500 personnel, 97% of whom are Afghans.
Other Information
Afghanaid’s core values are creativity, fairness and honesty. Our staff are passionate about and proud to work at Afghanaid. Teamwork is fundamental to our standards and demonstrated by taking initiative, assisting others and taking on additional responsibilities and tasks if necessary. We are results driven, committed and motivated to achieve targets and take accountability for our own actions.
Our remuneration and benefits package is competitive with other similar organisations.
This position presents an excellent opportunity for someone who has the ambition and determination to move up in their career.
Please submit a cover letter (no more than two A4 pages) and CV (no more than two A4 pages) via CharityJob or to the email address provided by 23:30 on the 12th March 2026, including your name and the job title in the subject line. The precision and style with which you present yourself in your cover letter and CV will be given significant weight in shortlisting candidates. Applications submitted after the deadline will not be considered. Due to the high volume of applications we receive, we are unable to respond to every application. If you have not heard from us within 2 weeks of the deadline, then you have not been successful for shortlisting.
Registered Charity
101 - 500
Working with communities in Afghanistan to find long-lasting solutions and provide life-saving support to those in crisis.
The client requests no contact from agencies or media sales.
Thank you!
Chief Executive - Help & Care
Location: Home-based within easy reach of Dorset (regular travel across the region)
Salary: circa £85,000 per annum
Contract: permanent, either full-time basis (37 hours per week) or part-time (30 hours per week). We are happy to discuss flexible working arrangements for part-time hours, including how these are worked across the working week.
Are you an innovative leader who will put communities and social justice at the heart of transforming how health and social care is delivered in Dorset and the south of England?
Help & Care has been supporting communities across Dorset and the south coast since 1985. We deliver person-centred services that promote dignity, independence and connection - from dementia coordination and health coaching to our award-winning Roots gardening programme and social prescribing partnerships. Working with over 25 partners across health, housing and the voluntary sector, we co-produce services that make a real difference to older people, those with long-term conditions, carers and people at risk of isolation.
As our new Chief Executive, you will collaborate with a dedicated Board and a strong, highly motivated team focusing on the following key areas of responsibility:
- Strategic leadership: Define an ambitious, values-led strategy and deliver it, securing long-term impact alongside sustainable financial growth.
- Values leadership: Place Help & Care’s values - social justice, innovation, personal and collaborative - at the heart of decision-making and model them through visible leadership.
- Growth & income diversification: Lead business development to diversify income streams, winning commissioned contracts and developing social-enterprise opportunities to reduce reliance on public commissioning.
- Partnerships & advocacy: Strengthen and sustain senior-level relationships across the NHS, local authorities, commissioners and the voluntary sector; represent Help & Care across systems, media and stakeholder networks.
- Service quality & impact: Embed rigorous monitoring and evaluation so outcome evidence drives commissioning decisions, improves financial performance and enhances the organisation’s reputation.
- People leadership: Inspire, retain and develop a high-performing, compassionate leadership team and workforce, focused on talent development, wellbeing and accountability.
- Governance & financial stewardship: Provide the Board with timely, high-quality reporting, oversee financial recovery or sustainability plans as required, and ensure robust risk, compliance and governance arrangements.
Who you are:
- An experienced CEO or senior director from complex, multi-service health, social care or community organisations, with experience of developing and delivering multi-agency contracts.
- Proven track record of securing commissioned contracts, leading tendering and contract oversight, and developing income diversification, including social-enterprise opportunities.
- Comfortable driving strategic transformation and financial sustainability, with demonstrable expertise in strategic financial management.
- A values-led, collaborative and visible leader with high emotional intelligence and resilience, committed to social justice, person-centred practice and co-production; an effective public representative and mentor.
Why Help & Care?
- Lead a highly respected regional provider with an outstanding track record of co-production and innovation.
- Shape an organisation poised for growth and greater regional influence.
- Hybrid, home-based working, regular travel across Dorset, and the chance to safeguard vital services for local communities.
For full details of the role including how to apply, please download the full appointment brief. For an informal and confidential conversation about this position, please contact Jenny Hills at Harris Hill via apply button with times to speak and (optional but appreciated) a CV or professional profile which will be treated with the strictest confidence
Closing date for applications: 9am, Monday 23rd February 2026. Interviews and assessments on 3rd, 4th and 5th March.
As leading charity recruitment specialists and a certified B Corp, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.
Thank you!
the3million is the largest grassroots organisation for EU citizens in the UK, formed after the 2016 referendum to protect the rights of people who have made the UK their home.
Our work ranges from organising EU citizens’ communities and informing people about their rights, to holding the Government to account on the implementation of the Withdrawal Agreement and advocating for social justice.
We are looking for an experienced and values-driven Community Organiser to lead the delivery of EU Voices, a project aimed at strengthening EU citizens’ communities in the UK through capacity building of civil society organisations (CSOs) and delivering a programme of engagement events and campaigns directly with EU citizens.
The ideal candidate will be passionate about social justice and migrants’ rights, able to plan, deliver and evaluate community engagement events, while also playing a key role in liaising with CSOs and delivering a programme of capacity building activities, enabling networks to be more effective and strategic in making change happen. The role requires strong experience in community organising, participatory approaches and working with diverse, grassroots-led CSOs.
Key responsibilities
1. Community organising and civic engagement
- Lead the planning, delivery and evaluation of the project’s community organising strategy, working closely with the3million’s other Community Organisers to deliver a cohesive programme of opportunities.
- Plan, organise and facilitate listening sessions with EU citizens’ communities in partnership with local grassroots organisations.
- Deliver outreach activities at cultural, educational and community events, including stalls promoting the project and voter registration drives.
- Design and facilitate intercultural dialogue events that build bridges between EU citizens and British residents.
- Ensure all community engagement activities are inclusive, participatory and grounded in lived experience.
- Work with the Communications Manager to effectively promote the project in the media and the3million’s website, newsletter and social media as appropriate.
2. Capacity building for CSOs
- Lead the delivery of capacity building activities for EU citizens’ organisations, coordinating with fundraising, communications and anti-oppressive practices training providers.
- Work closely with grassroots CSOs providing one to one guidance and support, including on organising local engagement events.
- Support CSOs to deliver and implement community organising plans and deliver local outreach and campaigning events.
3. Coordination and project management
- Act as the main point of contact for the3million within the EU Voices consortium, working closely with the Project Coordinator and partners.
- Coordinate activities to ensure coherence, timely delivery and alignment with project objectives and indicators.
- Lead on project planning, internal coordination meetings, and risk management.
- Support monitoring, evaluation and learning processes, including the collection of qualitative and quantitative data from community activities.
4. Stakeholder engagement
- Work with the Head of Policy and Advocacy to ensure community insights and grassroots priorities inform and lead the3million’s advocacy.
- Support the3million’s policy-focused webinars and engagement with UK and EU decision-makers.
- Build and maintain strong relationships with a wide network of external stakeholders including grassroots community leaders and CSOs.
5. Reporting and documentation
- Lead on the3million’s narrative reporting for EU funders, including event reports, progress updates and evidence of impact.
- Ensure accurate documentation of activities, participant engagement and outcomes in line with EU funding and visibility requirements.
- Support the production of case studies, testimonials and stories of impact from participating CSOs.
6. General responsibilities
- Represent the views of the3million at events, conferences and in the media, as appropriate.
- Provide assistance in other areas of the3million’s work as and when deemed necessary by the CEO.
Person specifications
Knowledge and experience:
- Significant experience (minimum 3 years) in community organising, grassroots mobilisation or community development.
- Proven experience working directly with EU citizens or other minoritised, racialised or migrant communities.
- Strong understanding of participatory, rights-based and inclusive organising approaches.
- Experience coordinating complex projects with multiple stakeholders and partners.
- Experience of working with people from different backgrounds, including different language skills, cultures/ethnicities, ages, etc. Comfortable interacting with people who hold different opinions with a view to build mutual understanding and solidarity.
Skills:
- Excellent facilitation skills (experience of running workshops, events, stakeholder meetings)
- Strong written and verbal communication skills, with experience producing funding reports, ability to write clear emails with compelling calls to action and the confidence to speak in public settings
- Familiarity with anti-oppression practices (which can include anti-racism, co-liberatory and intersectional principles) and ability to apply them in practice (centering the voices of racialised, minoritised and under-represented community members in project design and implementation)
- Strong administrative skills, time management and attention to detail, including the ability to set meeting agendas, keep records of volunteers/partners and to follow up on agreed actions
Personal attributes:
- A deep commitment to migrants’ rights and a passion for social justice
- Strong understanding of power, inequity and intersectionality, and how these shape participation and community engagement
- Ability to work independently, managing competing priorities and thrive in a fast-paced environment
- A positive, proactive and solutions-oriented attitude, able to take initiative
- Willingness to travel across the UK
Desirable
- Experience working on EU-funded projects.
- Experience working with EU citizens’ communities or on post-Brexit rights issues.
Before you apply
One of the3million’s core values is equity - we are people led, we value diversity and are enriched by differences. We strive to listen to, engage with and represent the broadest range of people.
We recognise our team is not currently representative of communities that experience racism and that our own ways of working may replicate wider societal oppression and injustices. We are actively working towards becoming an anti-oppressive organisation, including taking steps to create a more inclusive recruitment process.
You may not have worked in an organisation whose focus is campaigning for migrants’ rights. Or you may have experience in a grassroots setting which is not formalised. Please still consider applying as many other settings offer transferable skills.
If you are from a background that is underrepresented in the migration sector - for example you are from a community that experiences racism, or you have lived experience of migration, or you are a disabled person, or you did not go to University or had free school meals as a child - we strongly encourage you to apply.
We believe our work will be stronger with greater diversity. the3million welcomes the whole person to work, and we understand that each of us brings our experiences, our backgrounds and our own unique lens to what we do.
We are part of the Experts by Experience Employment Initiative. The network supports inclusive recruitment of people with lived experience of the UK asylum or immigration system. If this is your experience, you can find useful resources on their website.
Working conditions
Position: 4 days / week
Duration: three years contract, with possibility of extension, subject to funding
Salary: £38,419 FTE
Location: London, UK. Majority home working. Travel will be required - majority within the UK, in addition to trips to Brussels and Rome (all travel expenses covered)
Benefits: 28 days holiday + birthday, bank holidays, contributory pension scheme, flexible working patterns.
Reporting to: CEO
About applying
Apply by submitting an up to date CV and cover letter, detailing your motivations for applying for this post and how your skills, knowledge and experience fit the person specifications of the role. Please note we will not be reviewing applications which do not include a detailed cover letter.
The client requests no contact from agencies or media sales.