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Job Title: Commercial Partnership Manager
Location(s): Home-based with attendance at AdviceUK office in London and at meetings as required.
London office: AdviceUK, 83 Victoria Street, London, SW1H 0HW
Status: Fixed term for two years (potential to become permanent)
Reporting to: Head of Membership and Services
Responsible for: n/a
Pay range: £42,000 to £47,000 full time equivalent. £33,600 to £37,600 actual salary, dependant on experience.
Working hours: 28 hours per week within normal operating hours (35 hours full time equivalent). Normal operating hours are 8.00am - 6.30pm, Monday – Friday. Lunch and other breaks are unpaid.
Special conditions: Some evening and weekend work may be required for which time off in lieu (TOIL) will be granted. Some travel will be required which may entail some overnight stays.
We are committed to diversity and inclusion and welcome applications from all backgrounds, particularly encouraging those from underrepresented groups. If you require any accessibility support or reasonable adjustments during the recruitment process, please let us know.
JOB PURPOSE
The postholder is responsible for securing, managing, and growing commercial partnerships with organisations that support AdviceUK’s mission, values and strategic priorities. These partnerships should significantly increase AdviceUK’s commercial income, extend AdviceUK’s reach, and achieve measurable social impact. The postholder will ensure that commercial partnerships both comply with relevant legal and regulatory requirements and contribute positively to AdviceUK’s reputation and influence.
KEY TASKS AND RESPONSIBILITIES
1. Partnership development
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Identify, research, and secure new commercial and corporate partnership opportunities aligned with AdviceUK’s strategic and income generation priorities.
- Develop compelling partnership propositions, including sponsorships, strategic alliances, product/service developments, cause‑related marketing, corporate social responsibility, and other commercial collaborations.
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Identify and develop new products and services that benefit members, grow income, and support member recruitment and retention.
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Shape new products and services with user and sector insight, applying structured approaches to testing, evaluation and scaling. Ensure that pricing, return on investment and other financial modelling is completed to demonstrate how new products or services deliver agreed objectives.
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Bring external market insight into AdviceUK’s strategic planning and decision making, ensuring that commercial partnership propositions are clearly differentiated in the markets they are targeting.
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Work with the Head of Membership and Services, other colleagues at AdviceUK, and AdviceUK’s existing commercial partners to develop a commercial partnership strategy, business plan and pipeline.
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Lead negotiations and contract discussions in partnership with the Head of Membership and Services, Finance and where relevant, AdviceUK commercial partners and subsidiaries.
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Ensure all partnerships align with the charity’s mission, values and ethical standards.
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Carry out appropriate due diligence and risk assessments on commercial partners
2. Partnership management and growth
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Act as the primary relationship manager for AdviceUK’s current commercial partners and subsidiaries to ensure they feel valued, informed, and engaged throughout the partnership lifecycle.
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Maximise the value of established partnerships through renewals, extensions, upselling opportunities, and agreed new income generation activity. Support cross‑team collaboration and knowledge sharing.
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Identify opportunities for innovation and growth within AdviceUK’s commercial partnerships portfolio.
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Support the communication of impact to partners, including reporting on outcomes enabled by their support.
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Represent AdviceUK at events, conferences and networks relevant to the commercial partnerships portfolio.
3. Income generation and performance
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Ensure all partnerships deliver against agreed financial and non‑financial objectives. Contribute to departmental budgeting and forecasting.
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Monitor partnership performance and provide accurate reporting on partnership income, engagement, and impact.
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Contribute to the ongoing review of existing commercial partnerships and service level agreements, making recommendations for change as required.
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Share learning, insight, and good practice to continually improve commercial partnership approaches.
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Ensure compliance with Charity Commission and Companies House guidance, relevant fundraising regulations, and internal governance policies.
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Work closely with AdviceUK colleagues to deliver integrated partnership activities.
4. Data and evidence
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Support the delivery of performance reports as required to evidence the extent to which commercial partnerships are achieving required KPIs.
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Work with colleagues to ensure that partnership datasets are accurate, timely and support decision making.
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Ensure any partnership activity that requires data sharing adheres to data protection and cybersecurity requirements.
5. General responsibilities
- Ensure you effectively communicate AdviceUK’s vision, mission and objectives to staff, members and external stakeholders.
- Ensure you demonstrate AdviceUK’s values and behaviours in all aspects of your work.
- Build and maintain positive relationships with key stakeholders including staff, trustees, members, partners and suppliers.
- With support from your manager, deliver your agreed personal objectives and undertake any agreed development or training.
- Maintain a strong understanding of our members and the advice sector more generally, by reading internal reports; accessing relevant data reports; following our social media channels; and, where possible, attending member and other relevant events. With the agreement of your line manager, ensure you make time to speak to members and visit their services.
- Adhere at all times to AdviceUK’s policies and procedures.
- Carry out any reasonable duties compatible with the post assigned by the Head of Membership and Services.
Our purpose is to improve the lives of people in need of advice. We do this by supporting our members, so it is easier for them to help their clients.
The client requests no contact from agencies or media sales.
Job Title: New Business Manager
Reporting To: Head of Corporate Partnerships
Manages: New Business Officer
Location: Remote (Occasional travel to Leicester Office & other UK locations as necessary)
Contract: Permanent
Salary: £37,286 - £43,466 (appointments are typically made at the lower end of the salary range)
Hours: Full time (36 hours per week, flexible).
About Home-Start UK
Home-Start is a federated charity consisting of a central national office – Home-Start UK - and over 170 geographically dispersed local Home-Start organisations, all working together under the same identity.
We recognise that being a parent has never been easy. Every Home-Start volunteer is trained to work alongside parents to overcome the challenges they are facing. We work with parents to build on their strengths and give them the support that they tell us they need. We offer no judgement – just compassionate, confidential help and expert support. This peer-to-peer support is key to the difference Home-Start makes and often our volunteers have lived experience of the challenges their families are facing themselves.
About The Role
We’re looking for a proactive and driven New Business Manager to grow our corporate partnerships and generate new income for Home-Start UK, helping us support more families across the UK. This role also includes line management responsibility for the New Business Officer.
Home-Start is a federated charity consisting of a central national office – Home-Start UK - and over 170 geographically dispersed local Home-Start organisations, all working together under the same identity.
While our impact is delivered locally through this network, this role focuses on securing and growing partnerships at a national level for Home-Start UK.
Every day, families face challenges that can feel overwhelming. By building strong partnerships with companies, we can reach more families, earlier, and make a lasting difference.
This is an exciting time to join as we grow our corporate partnerships and invest in new opportunities to increase our impact.
You’ll lead relationships from first contact through to securing agreements, working closely with colleagues across Home-Start UK. You’ll also draw on insight from our network of local services to shape compelling partnership opportunities and clearly demonstrate impact.
We’ve recently worked with a consultancy to develop a refreshed approach to corporate fundraising, and this role will play a key part in bringing that to life. You’ll have the opportunity to shape and lead our new business approach—helping to re-energise how we identify opportunities, engage partners, and grow income.
The people at Home-Start are its most important resource. Home-Start UK has been accredited with Investors in People since March 2005, which recognises the commitment we give to developing our staff.
Benefits of working for Home-Start
- Flexible working
- Family friendly policy
- PayCare health cash plan
- Enhanced employer contribution pension
- Learning and development
- DAS Employee Assistance
If this sounds like your kind of opportunity, then we want to hear from you!
The closing date for applications is Friday 19th June at 4pm.
First stage interviews will take place virtually on week commencing 29th June.
Second stage interviews will take place virtually on week commencing 6th July.
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
Home-Start UK is committed to Equality of Opportunity and Diversity. We wish to encourage applications from all parts of the community irrespective of gender, race, colour, age, sexual orientation or disability.
No agencies please.