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Main Role & Responsibilities
The Director of Income Generation will lead the charity’s fundraising and income generation strategy with a particular focus on securing, managing, and growing funding linked to gambling, gaming and wider digital harm prevention, including funding overseen or commissioned via the Office for Health Improvement and Disparities (OHID).
This is a senior leadership role which sits on Ygam’s Senior Leadership Team (SLT) with responsibility for developing a diversified, sustainable income portfolio that enables the charity to deliver high-quality, UK-wide evidence-informed prevention activity aligned with national public health priorities.
The successful candidate will lead and empower a high-performing fundraising team, foster innovation, and build strong relationships with donors, funders, partners, and stakeholders across the UK. You will provide strategic direction and inspirational leadership across all income-generating activities, ensuring long-term financial resilience while upholding the charity’s values, reputation, and commitment to excellent supporter experience.
Working closely with the Chief Executive, Trustee Board, and Senior Leadership Team, you will shape organisational strategy, influence decision-making, and act as an external ambassador for the charity.
Who are we looking for?
We are looking for a strategic, values-driven fundraising leader with a strong track record of delivering income growth across multiple fundraising and business development streams.
You will bring credibility in working with or alongside public bodies such as OHID, or similar national commissioners and/or major funders, and demonstrate a clear grasp of the accountability, evaluation, and assurance requirements associated with levy-funded or statutory funding.
You will be an inspiring people manager, a confident communicator, and a credible senior leader who enjoys building relationships and making things happen at pace
The successful candidate will possess both strategic insight and hands-on experience, be networked across the charitable funding sector, combining commercial thinking with a deep understanding of the UK charity and fundraising landscape.
You will be a confident senior leader who combines strategic vision with operational rigour, has excellent stakeholder management skills. A commitment to evidence, impact, evaluation and collaboration will be central to your approach.
Above all, you will be motivated by our cause and committed to ethical, inclusive, and supporter-centred fundraising and wider income generation.
The client requests no contact from agencies or media sales.
Salary: £87,500 per annum
Hours: 37.5 hours per week
Location: Hybrid – remote/Exeter with regular attendance at HQ, plus regular travel to other DAA sites and events as required
Duration: Permanent
The Role
The Income Generation Director plays a pivotal leadership role in enabling Devon Air Ambulance to deliver its mission through strong, trusted relationships with the public, supporters, partners and stakeholders. You will be responsible for the strategic leadership of income generation, communications and public engagement, as the Income Generation Director brings together fundraising, marketing, communications and commercial activity to grow support for Devon Air Ambulance and generate long-term sustainable income.
As a member of the Senior Leadership Team, you will contribute to the development and delivery of the corporate strategy, providing insight, challenge and leadership across the organisation. You will hold responsibility for public engagement and income generation activity across both the Charity and the Trading Company. The postholder will need to be willing to hold/apply for a Gambling Commission Personal Management Licence for the lottery.
The Candidate
We're seeking an inspirational leader who is collaborative and open, and can provide cross-departmental support to all teams, with the ability to achieve strategic goals. The ideal candidate will be able to role model a culture of integrity, honesty and openness with demonstrable experience of senior leadership within public engagement, income generation communications, marketing or a related field. They will have excellent interpersonal skills and be able to build effective partnerships with internal and external stakeholders, being able to influence and have a tangible impact on income generation. The candidate will be able to operate in a dynamic and high-profile environment with the confidence to innovate and take informed risks.
As the role will require engagement with communities, staff and supporters across the county, it is essential that the candidate has a full driving licence.
The Package
Salary: £87,500 per annum.
As a valued member of the team you will have access to a wide range of employee benefits including:
- 25 days annual leave plus 8 bank holidays (pro rata)
- Maternity/Paternity & Adoption leave
- Pension scheme
- Occupational sick pay scheme
- Free counselling and financial wellbeing services
- Up to £8,000 relocation package available if eligible.
Find out more about our staff benefits on our website.
Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience and career.


