Website and Social Media Executive

With a 110-year history, we are proud to be able to say that the WI continues to be the largest and most influential UK-based women’s organisation, with over 170,000 members. Our campaigns push for change on the issues that matter to women and their communities, from equal pay to climate change, mental health and violence against women. The WI has brought about real change, and this record of action shows that we are as relevant today as we were in 1915.

The National Federation of Women’s Institutes (the NFWI) is responsible for running the organisation and provides support and advice to members at both regional and local levels.

About the role

In this key position, you will shape our online campaigns to improve the lives of women as you create website and social media content and manage community engagement. You can expect different challenges every day: implementing and monitoring advertising, updating digital guidance and training materials, and creating inspiring content that amplifies women’s voices and stories. We will look to you to identify opportunities to create conversations and showcase our members’ achievements, whilst building volunteers’ confidence to make digital contributions, so you will be central to our campaigning presence and mission.

Location: Hybrid, with one day a week at our London office.

About you

A creative and enthusiastic digital storyteller, you will be a true team player with demonstrable ability to manage multiple projects and deadlines. Creating website and social media content should naturally be second nature to you, and you will be fully familiar with creating reports based on analytical data and using a CMS and Google Analytics or similar reporting tools.

Exposure to an Enterprise CMS (Squiz Matrix, Sitecore, Umbraco) and social media tools (such as Sprout Social) would be an advantage, alongside formal certification in digital marketing, social media, analytics, content creation, UX or accessibility. Finally, you will ideally have a basic knowledge of HTML and CSS, some design and video editing skills, and a good understanding of digital advertising tools and campaign optimisation.

How to apply

For further information about this Website and Social Media Executive role, please download the recruitment pack which includes the job description and person specification.

To apply, please submit your current CV with a covering letter clearly explaining why you would be suitable for the role to the HR team.

Closing date: 6 August 2026.

First-round interviews will take place virtually on 14 and 17 August 2026.

Second-round interviews will take place in person at our London office on 19 August 2026.

No other media or agencies, please.

The WI is proud to be an equal opportunities employer and values diversity. Reg. Charity No. 803793.