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Compassion in World Farming International is a global movement transforming the future of food and farming. Help amplify powerful campaigns to end factory farming through compelling, purpose‑driven social media.

Social Media Manager

• Role type: Full-time; Permanent
• Location: Godalming, UK (hybrid working pattern 2x days a week in the office)
• Salary: £36,825-£41,000 per annum (depending upon skills and experience)   

About the role 

As our Social Media Manager, you’ll play a key role in raising Compassion in World Farming’s public profile and driving engagement with our UK campaigns. You’ll use social media to communicate our strategic objectives, inspire action, and support our mission to end factory farming by 2040.

As part of our UK Communications Team, this role blends strategy, creativity, and community engagement. You’ll work closely with campaigns, fundraising, supporter engagement, and HQ teams to deliver high‑quality, impactful social content.

As our Social Media Manager, you’ll be responsible for:

• Managing Compassion in World Farming’s UK social media channels, delivering engaging content and effective community management
• Inputting into and delivering the UK social media content, broadcast and engagement strategy
• Developing and overseeing creative social media content, including video, graphics, and live coverage from events
• Monitoring, analysing, and reporting on social media performance to inform continuous improvement
• Identifying trends, opportunities, and influencers to increase reach, relevance, and impact
• Supporting wider communications activity, including media content and campaign activations

About you

To succeed in this role, you’ll be an experienced and confident communicator with a strong understanding of social media. You’ll need to be comfortable managing multiple priorities, responding to fast‑moving opportunities, and tailoring messages for different audiences, all while staying aligned with our values and mission.

Skills and experience you’ll need to bring as our Social Media Manager:

• Previous professional experience of managing social media channels, with experience using social media management tools
• Excellent understanding of social media platforms, particularly Instagram, Facebook, and TikTok
• Experience creating and editing social media content, including video
• Strong knowledge of social media KPIs, analytics, and reporting
• Outstanding written and verbal communication skills, with the ability to write compelling copy for different audiences
• Ability to work flexibly, manage competing deadlines, and remain calm under pressure
• A proactive, approachable, and collaborative working style

If you don’t meet every requirement but believe you could thrive in this role, we encourage you to apply.

Why join us

This is a meaningful opportunity to use your skills and passion to create real impact for animals, people, and the planet.

We offer a supportive, flexible workplace with a strong focus on wellbeing and development, including: 

• 25 days annual leave + bank holidays 
• Health Cash Back Plan and 24/7 GP access 
• Employee Assistance Programme and MHFA support 
• Premium Calm App subscription 
• Electric car scheme available
• Defined contribution pension scheme 
• Enhanced discretionary sick pay 
• Hybrid working model (role and location dependent) 
• Free onsite parking and office next to mainline station 
• Cycle Benefit scheme and other savings options 
• Ongoing learning and development opportunities 

How to apply and key dates

If you’re ready to make a global impact, we’d love to hear from you. Please submit your CV and a cover letter outlining how you meet the Person Specification. To support a fair and unbiased recruitment process, we kindly ask that you do not include a photo in your CV. 

Please note that we may begin interviews on a rolling basis, so early applications are encouraged. 

Closing date: 10am Friday 5 June

1st Stage (Teams) Interview, with task: Wednesday 10 June

2nd Stage (Face to Face at HQ) Interview: Monday 15 June

“Join us in building a more compassionate future for animals, people, and the planet.”

As part of Stage 1 interviews, shortlisted candidates may receive pre‑shared, values‑based interview questions to support a positive candidate experience. If you require any adjustments during the recruitment process, please let us know, we’re always happy to support candidates.

About Compassion

Compassion in World Farming International is a leading global organisation working to end factory farming. Founded in 1967 by British farmer Peter Roberts, we’ve spent over 50 years driving change, successfully campaigning to ban cruel practices such as barren battery cages, veal crates, and sow stalls across the UK and Europe.

Our work combines advocacy, campaigning, and collaboration with policymakers and businesses to promote animal welfare and sustainable food systems. We envision a future where animals are treated with compassion, and farming supports both people and the planet. To learn more about our mission, culture, and opportunities, please explore our Candidate Pack and Careers Page. 

To comply with legal requirements in the UK and internationally, all applicants must be able to demonstrate their right to work in the country where the role is based. Compassion in World Farming is absolutely committed to providing equal opportunities for everyone regardless of their background.  We value diversity and live experience and acknowledge the underrepresentation of people from certain backgrounds, both within our organisation and across the sector.  We welcome applications from underrepresented groups, whether these be of ethnicity, gender, identity, religion, physical ability, sexual orientation or other.

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