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About us

Carers UK’s vision is to create a society that recognises, values and supports carers. As the leading national charity for unpaid carers, we exist to make life better for carers, however caring affects them. Our support, advice, information and campaigning work are now needed more than ever, as unpaid carers are providing more and more care, adversely impacting on their own health and wellbeing.

About the role

We recognise the value of social media in communicating with all our audiences; whether unpaid carers or their friends and families, employers, politicians, service providers, supporters and all those people who may become a carer for a partner, family member, friend or neighbour and will need information, support, and to know that there are people working to make their lives better.

This role works with colleagues across the organisation, including our senior management team - but also in partnership with external organisations and agencies - with targets set for engagement (and other indicators of the success of our campaigns). We're working on multiple campaigns simultaneously; whether that's Carers Week, campaigns to influence changes to the law to better support carers, encouraging unpaid carers to join us as members, updating on activities in the devolved nations or getting people to fundraise for Carers UK. And we use a mix of owned, earned and paid communications to drive engagement in a challenging and crowded environment in order to get our messages to cut through. It's a busy, but varied role, in a supportive and collaborative team.

About you

Working within the communications and marketing team, you'll be confident in managing our social media accounts (we have many), ensuring we're using platforms to get our messages out to both wide and targeted audiences with engaging and timely content.

You'll be happy using tools for social listening, interacting with our audiences and building our reach. You'll be familiar with key metrics for social engagement and will be reporting back to colleagues and other stakeholders - and using this data to constantly improve our communications.

You'll be skilled in writing longer form content for our members' magazine, Caring, proof reading articles, posting content on our websites, creating graphics and making sure our content is engaging, audience focused and dynamic. Oh, and you probably know your way around an emoji set and are not scared of a well timed pun. Plus you'll have a great eye for detail and be confident in your ability to prioritise (and sometimes reprioritise) your workload as needed.

We're a small but effective communications team and pride ourselves on getting stuck in and supporting each other when we need to deliver big on fast moving projects, so you'll need be able to juggle lots of demands while recognising the importance of always hitting deadlines.

Diversity and inclusion

Carers UK is committed to becoming a diverse and truly inclusive organisation; fostering an environment and working culture that celebrates and promotes diversity and inclusion.  We strive to create a workplace where our colleagues and volunteers can truly be themselves and feel like they belong and constantly seek to ensure all voices are heard.

To embrace this culture of diversity, our employee and volunteer recruitment should reflect our stakeholders and the society that we serve and support, regardless of age, race, gender, sexual orientation, physical abilities, disabilities or religious practices. We value individual diversity and are actively building diverse teams here at Carers UK and value our colleagues from a wide range of backgrounds.

As a membership charity for carers, we particularly seek employees and volunteers with a real understanding of the issues faced by carers. Reasonable adjustments can be made to the process and role, dependent on the needs of the applicant.

We are proud to be an Employers for Carers member. We have signed the Menopause Workplace Pledge and achieved the Disability Confident Employer accreditation. We aim to offer interviews to those who have a disability covered under the definition outlined in the Equality Act 2010 and who meet the minimum criteria for the role. The minimum criteria can be found under the Essential section of the Person Specification of the recruitment pack. Please let us know if your application is being made under the Disability Confident Scheme. You are not required to share the nature of your disability or long term health condition. You will need to state in your email application that you are making your application under the Disability Confident Scheme as you consider yourself to be disabled, or as having a disability. If you meet the minimum criteria then you will be offered an interview.

At Carers UK we want our application process to be as accessible as possible. If you need any adjustments to apply please contact us to discuss.  

The closing date for applications is 5pm, Tuesday 18 August.

Carers UK anonymises all applications prior to shortlisting.

Carers UK reserves the right to appoint at any stage, should an outstanding candidate emerge.

Carers UK are actively interviewing as we receive applications.

Carers UK may carry out online and social media checks before a formal offer is made.

Location: Bristol office, hybrid (minimum two days a week in the office)

Salary: £38,456 per year (Band F)

Job Type: Full-time (37.5 hours a week), fixed term for 12 months with the possibility of extension

The role:

Every year CSE's advice service helps thousands of people to cut their energy bills, improve their homes and stay warm. Thousands more struggle with cold homes and unaffordable bills without ever knowing that free, expert advice is available. This role exists to change that.

As Marketing Manager, you will grow awareness of, and referrals to, CSE's energy advice services across both B2B and B2C audiences. You will build relationships with the professionals and community organisations best placed to refer people to us and develop campaigns that reach householders directly.

You will own a sustained marketing plan, produce high-quality materials and measure your impact. Reporting to the Head of Communications, you will work closely with colleagues across Communications and our Household Energy Services team. It is a creative, fast-moving environment where good ideas get acted on.

Specific responsibilities

An applicant appointed to the role will be expected to:

• Develop and maintain a sustained, practical marketing plan for CSE's advice services, covering referrer engagement (B2B) and direct-to-public activity (B2C).
• Work with Household Energy Services project managers to set clear objectives and targets, and report on performance.
• Research and map the professional referrer landscape, identifying the right intermediaries for each project area.
• Build and maintain a segmented referrer database and lead a proactive outreach programme, re-engaging lapsed partners.
• Develop messaging and materials that help referrers understand our advice services and promote them confidently to their clients.
• Deliver public-facing campaigns across print, community and digital channels, including activity reaching people who are digitally excluded.
• Work with the Digital Communications Manager on project-specific digital activity, including Google Ads, website content and email campaigns.
• Produce print-ready materials independently in Canva or Adobe Creative Suite, in line with CSE's brand and co-branding guidelines.
• Own marketing measurement for the advice services, using data to inform decisions and make the case for investment.

To see a more detailed list of responsibilities please see the supporting documents attached. These documents are also available to download from our website.

About you:

Essential attributes for this role include:

• Three to five years' experience in a marketing role, with responsibility for planning and delivering campaigns or marketing programmes.
• Experience of marketing to two distinct audiences: professional intermediaries (B2B) and members of the public (B2C).
• Experience of building and managing relationships with external organisations or referral networks.
• Experience of producing print-ready materials independently in Canva and/or Adobe Creative Suite, working to brand and style guidelines.
• A strong communicator, able to turn complex information into clear, accessible content for non-specialist audiences.
• Analytical – able to interpret data, identify what is working and make evidence-based recommendations.
• Organised and self-directed, able to manage a varied workload across projects with minimal supervision.
• Able to manage a marketing budget, track spend and demonstrate value for money.
• Proactive and self-motivated, with genuine empathy for CSE's mission and the communities we support.

Please note, the above is an overview of the skills required for this role. To see the full list of essential and desirable skills please see the attached job description.

Benefits:

CSE offer a range of other benefits including:

• You will be entitled to 25 days' paid holiday (plus statutory holidays)
• Company pension scheme with 8% employer and 6% employee contributions
• Subsidised bike purchase and Tech Scheme
• Life Assurance
• Health Cash plan
• Retail discounts
• Discounted breakdown cover and many more.
• We will pay fees and expenses on relevant training courses.
• We are flexible with working hours and will discuss this openly if you are invited to interview.

How to apply

To apply, please download and complete the application form available from our website and send it to our Jobs email address (found in candidate pack). Your application should demonstrate your suitability against the criteria in the person specification and job description. CVs and supporting letters will not be considered.