Lead physiotherapist jobs

About the role

We are a charity that provides loving, compassionate care and support for veterans and their families, living with disability or dementia. We do this through our Homes and our services reaching into the community. As we continue to grow and strengthen our reach, we are looking for an experienced and visionary Digital Marketing Manager to join us on a 12-month contract.

This is an exciting opportunity for a confident digital leader with a proven track record in shaping strategy, planning impactful campaigns, and driving digital performance. You will lead our digital activity across The Royal Star & Garter Group, managing a talented team and using data-driven insight to increase recruitment, fundraising and legacy marketing activity. You will also play a central role in ensuring the seamless digital marketing integration of Care for Veterans into the Group.

We are seeking someone who brings both creativity and analytical thinking, and who is passionate about using digital marketing to grow awareness, engagement and support. If you are collaborative, values-driven and ready to make a meaningful impact, we would love you to join our team. We are committed to your development and offer excellent training and benefits.

Purpose of the role

· To lead the development and delivery of our digital marketing engagement strategy, ensuring activity supports organisational priorities and drives growth.

· To plan and manage integrated digital marketing campaigns that achieve objectives in recruitment, occupancy, and fundraising, supported by strong data insight and analysis.

· To manage the digital marketing integration of Care for Veterans into The Royal Star & Garter Group,

· To create and manage high-quality digital content and copy that brings our brand to life, engaging and inspiring our audiences.

Key responsibilities

Strategy & planning

· Develop and manage a coherent digital marketing roadmap, identifying opportunities for innovation, growth, and improved user experience.

· Develop digital audience development strategies that strengthen engagement, conversion, and retention across multiple channels.

· To manage the digital marketing integration of Care for Veterans into The Royal Star & Garter Group, ensuring alignment of websites, social media platforms, messaging, and audience engagement.

· Ensure our digital marketing activity supports and enhances the brand strategy and customer journeys identified for specific audiences.

· Advise senior leaders on digital marketing trends, insights, and performance, influencing decision-making and investment priorities.

Campaigns & digital delivery

· Lead on the strategy, planning, and execution of high-impact digital marketing campaigns for staff recruitment, fundraising, and occupancy.

· Direct the creation of compelling digital content, including video, photography, and written assets, that reflect our values and engage diverse audiences including  supporters, residents, families, and staff across all channels.

· Manage all paid digital marketing activity, including search, display, and social advertising, ensuring campaigns are optimised for performance and ROI.

· Manage the optimisation, and development of our websites, ensuring they provide excellent user experiences and deliver measurable results.

· Working with relevant Fundraising teams, drive the strategic use of email marketing and automation to nurture relationships and deepen supporter engagement.

Data, Insight & Innovation

• Lead a data-driven approach to digital marketing, ensuring robust tracking, reporting, and analysis of all activity.
• Set clear KPIs and performance benchmarks for digital channels, using insight to inform continuous improvement.
• Identify and implement new digital tools, platforms, and approaches to improve marketing reach, engagement, and conversion.

Management & process

· Manage, develop, and inspire the Digital Marketing Officer and Legacy Marketing Officer, providing clear direction, feedback, and opportunities for growth.

· Manage the digital marketing budget, ensuring spend is efficient, effective, and aligned to strategic priorities.

· Manage the digital content library, including video case studies and photography, ensuring assets are well-managed and accessible.

· Maintain oversight of all digital workflows and project scheduling, ensuring timely delivery and high-quality output.

· Act as a brand guardian, ensuring consistency of message and visual identity across all digital touchpoints.

· Ensure compliance with data protection, accessibility, and fundraising regulations

· Undertake other duties consistent with the seniority and scope of this post.

Other

· To be able to work in our Homes in Surbiton, Solihull, High Wycombe and Worthing when required.

Person specification

Knowledge & experience

· Significant experience leading digital marketing across multiple channels in different organisations

· Proven experience developing and implementing digital strategies that deliver measurable results.

· Strong experience managing websites, digital campaigns, and social media channels, including use of content management systems and marketing automation platforms.

· Demonstrable success in leading digital acquisition, retention, and engagement activity.

· Experience managing budgets, agencies, and internal stakeholders.

· Line management experience with a track record of developing team capability.

Skills

· Expertise in digital marketing tools and techniques, including SEO, PPC, Google Analytics, Google Ads, social media advertising, and CRM systems.

· Strong analytical and strategic thinking skills, with the ability to translate insight into actionable plans.

· Excellent leadership, communication, and influencing skills across all levels.

· Strong project management skills with the ability to manage multiple priorities and deadlines.

· Excellent copywriting, editing, and content development skills.

· Ability to build effective internal and external relationships and collaborate across teams.

Other:

· Willingness to travel and work flexibly, including occasional evenings and weekends.

· Ability to work across our Homes in High Wycombe, Solihull, Surbiton, and Worthing when required.

Personal characteristics should include:

· A digital leader who inspires creativity, innovation, and high performance.

· Proactive, resourceful, and solutions-focused.

· Collaborative and supportive, with a commitment to shared success.

· Passionate about using digital to make a positive impact in people’s lives.

· Committed to our values and to the wellbeing of those we support.

We are a values-based organisation and strive to demonstrate this in all we do:

With love

We carry out our work with love, care and compassion.

Living positively

We are optimistic in everything we do, supporting veterans and their partners in leading happy and fulfilled lives

As a family

We work and live as one team, one family, one community.

Standing in their shoes

We show admiration and respect for people and never forget what they have done.

Take courage

We are not afraid to do what’s right and what is needed.

We reserve the right to update and amend this job description to ensure it accurately reflects the role. This will be agreed in consultation with the job holder.

CPAG is seeking an AI Coordinator for a two-year fixed term to support our work in the responsible use of AI. In this role, you will lead on planning, delivering, and monitoring AI projects in collaboration with our partner organisations. This work involves the ongoing protection of CPAG's intellectual property and reputation as a sector leader. You’ll carry out regular evaluation of each project and regularly update stakeholders with performance metrics, user feedback, and impact assessments.

This new role also involves developing training materials and delivering sessions to upskill CPAG staff in AI technologies, with tailored materials for the needs of different teams. You will ‘own’ and maintain the relevant internal policy documents and processes for AI use and will oversee the use and optimisation of AI tools across the organisation. Alongside colleagues, you’ll manage risk and compliance (including legal and ethical standards) to ensure responsible AI adoption that is fully compatible with CPAG’s mission. You’ll monitor developments in AI, assessing new products for risk and opportunity, and share lessons learned across the charity.

We’re looking for someone with strong project coordination skills, experience of managing multiple stakeholders, and a keen interest in and experience of AI and emerging technologies.

This is an exciting opportunity to shape CPAG’s AI work, helping the organisation innovate and support the sector responsibly while building practical AI capability across teams.

We welcome applications from individuals with the skills and experience outlined and we can be flexible about working arrangements. We operate a hybrid working system and would be happy to discuss any flexibilities required. CPAG is committed to equity, diversity and inclusion which you can read more about in the job pack.

For more information about this post and to apply, download the AI Coordinator job pack.

If you have questions or need specific arrangements or reasonable adjustments to take part in the selection process please contact us.

Closing date for applications: Monday 1st December 2025 (midnight)

Interviews will be held on: Wednesday 10 December 2025