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Page 2 of 28
London (On-site)
£35468.00 - £43558.00 per annum
Job description

Student Recruitment Marketing Executive -London 11 Months FTC -Hybrid £35,468-£43,558 ideally to start ASAP.

Working within Student Marketing, Recruitment and Admissions (SMRA) department, you will support the University in realising its student recruitment targets by reaching quality prospective students in both domestic and international markets, advocating a first-class student experience that begins at enquiry.

Duties and Responsibilities

  • Undertake the development, implementation and evaluation of marketing campaigns that utilise both digital and traditional marketing techniques to support the Department's annual operating plan objectives and longer-term strategic goals.
  • Plan, deliver and evaluate above-the-line marketing activities such as outdoor, digital advertising and third party solus emails as part of an integrated marketing campaign in both domestic and international markets.
  • Provide in-house expertise in operational marketing disciplines such as advertising, brand and content execution, CRM, digital marketing, and market research.
  • Lead on the planning, build and optimisation of paid search campaigns.
  • Monitor, interpret and report on key marketing metrics for assessing impact and contribution towards objectives that are measurable and meaningful.
  • Work with the Digital team to implement campaign tracking and goals to improve reporting capabilities across all marketing campaigns.
  • Ensure that the website and other digital channels are optimised for marketing campaigns and facilitate an excellent customer journey.
  • Work with the Content team to create rich media and other content needed to support the delivery of marketing campaigns that is fully optimised for the desired audience and distribution channel.
  • Ensure market research and customer insight findings feature in all marketing campaign plans.
  • Work with the CRM team to implement effective CRM principles and practices within all marketing campaigns to provide a first-class prospective student journey.
  • Build and maintain knowledge of digital platforms and changes in technology relevant to the role.

The successful candidate will be able to demonstrate: -

  • Substantial experience of working in a marketing position that has required a knowledge of both traditional and digital marketing principles and techniques.
  • Proven experience of developing and implementing operational marketing plans that include above-the-line print and/or digital advertising activities.
  • Ability to implement campaign tracking and monitor, interpret and report on data and metrics for marketing campaign evaluation.
  • An understanding of marketing practices and theories including areas of specialism in the fields of digital marketing, market research and CRM.
  • Experience of using website Content Management Systems (CMS) and knowledge of practices for Search Engine Optimisation (SEO).
  • Experience of creating marketing collateral and content assets (both in print and digital formats) that support marketing acquisition campaigns.
  • Experience of implementing brand guidelines and championing brand advocacy.
  • Experience of building effective internal working relationships across all levels of seniority and functions.
  • Proven ability to work independently without direct supervision
  • Communicates effectively orally, in writing and/or using visual media
  • Uses effective learning and professional practice to support excellence.
  • Plans, prioritises, and organises work to achieve objectives on time
  • Works collaboratively in a team and where appropriate across or with different professional groups
  • Builds and maintains positive relationships with students or customers.
  • Uses initiative or creativity to resolve problems.

If this role is of interest, please do apply ASAP with an up-to-date version of your CV highlighting all your relevant experience.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

More about Hays Specialist Recruitment

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Posted on: 13 June 2022
Closing date: 11 July 2022 at 08:51
Job ref: 4228454
Tags: Marketing