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Job Description
Job Title: Senior Marketing Officer – Mass
Participation Fundraising
Directorate: Engagement & Fundraising
Team/Department: Supporter Led Fundraising
Date: August 20206
Context and Background
The NSPCC’s mission is to end cruelty to children by fighting for every childhood.
To carry out its charitable work the NSPCC relies on the fundraising support of
people across the UK for 90% of its income. Within Engagement and Fundraising
our aim is to provide maximum resources for the NSPCC, providing the best
possible supporter experience.
Mass Participation Fundraising is an important acquisition and income stream in
the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a
portfolio of Third Party Events and Schools Fundraising products, as well as
stewarding supporters looking to do their own fundraising activity for the charity
(‘DIY’ fundraisers).
We are looking for a skilled Senior Marketing Officer, who will work across these
audience streams to coordinate marketing activity. This role will focus specifically
on marketing to mass audiences to reflect the breadth of audiences who take part
in Mass Participation Events. This includes parents, grandparents, professionals
who work with children, those with a personal connection to our charity, or simply
those who care deeply about children.
We are looking for a collaborative, enthusiastic marketing professional who has
experience delivering insights-driven marketing strategies that make an impact.
You’ll be a great communicator, able to build effective working relationships and
influence a range of stakeholders. You’ll be able to work independently and will
have a track record of successfully juggling multiple projects and competing
priorities to meet strict deadlines. You will also have experience working across
paid, owned and earned marketing channels.NSPCC
Job purpose
The role of the Senior Marketing Officer is to work with the Mass Participation
Team to coordinate and deliver the planning, execution and evaluation of events
fundraising marketing campaigns across all channels.
• Adopting a holistic view of all Mass Participation Team’s marketing to
ensure consistency, and will have a good understanding of how this fits with
the organisation’s strategic goals.
• Working with colleagues in the Mass Participation Team to strategically
manage the planning and coordination of events marketing across owned,
earned and paid channels, ensuring that all campaigns and activities are
integrated, informed, planned and evaluated, and that participation and
income targets are reached.
• Supporting stakeholder teams with strategic thinking during marketing
planning and delivery. This includes championing an audience-led
approach to ensure all communications targeted at mass audiences are
relevant and useful.
Key relationships - Internal
• Reports to the Associate Head of Mass Participation Fundraising
• Works closely with all members of the Mass Participation Team,
including sub-team managers and event fundraisers
• Works closely with other teams within the Engagement & Fundraising and
Brand and Marketing directorates to deliver integrated marketing plans.
Key relationships - External
• External media agency partner
• Freelance creatives – graphic designers, photographers, videographers.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Main duties and responsibilities
• Manage an integrated marketing approach across owned, earned and paid
channels to achieve participation targets and agreed KPIs, working closely with
event and product managers.
• To ensure maximum effectiveness and efficiency of mass participation marketing
activity through application of best practice campaign management.
• To take ownership of paid media campaigns for mass audiences in partnership
with our media agency partner. Tasks include the planning and optimisation of
activity across channels like pay-per-click and paid social media advertising.
• Be thorough and agile about monitoring campaign results and evaluating
campaigns, using insight to make informed decisions and determine future
marketing plans.
• To support with content creation where appropriate – this could include
copywriting, creative briefing, webpage updates, email marketing and photoshoot
coordination.
• Regularly benchmark against external fundraising marketing activity, keeping
abreast of current and emerging brand and marketing knowledge and practice and
equipping the team with knowledge and skills as appropriate.
• To work closely with staff across other departments to ensure marketing plans are
integrated and audience-led, in line with the organisation’s Supporter Centricity
Programme.
• To develop and maintain internal and external stakeholder and supplier relationships,
identifying and incorporating best industry standards and establishing best practice.
• To provide financial administrative support to budget holders, planning, forecasting
and tracking spend, and processing invoices and placing orders, in line with NSPCC
policies and procedures.
Responsibilities for all Staff within the Income Generation Directorate
• A commitment to safeguard and promote the welfare of children, young people and
adults at risk.
• To be responsible for updating databases and supporter information systems on a
regular basis in line with Data Protection legislation and NSPCC policy and
procedures to ensure all records are up-to-date and accurate.
• To actively participate in regular department and team meetings, contributing to
strategy, discussions and decisions which will be beneficial to the NSPCC's
development of fundraising activities.
• To maintain an awareness of own and others' Health and Safety and comply with the
NSPCC's Health and Safety policy and procedures.
• To take personal responsibility for keeping up to date with NSPCC work to end cruelty
to children, including securing updates on project and service developments and
general NSPCC news and also ensuring that the fundraising teams do likewise.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Person specification
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing
campaigns from planning through to delivery and evaluation, ideally in the
charity, not-for-profit or public sector
Highly developed written and verbal communication skills to deliver ideas
and activity updates to a range of stakeholders, and audiences, in a clear,
inspiring and confident way.
Well-developed ability to build, manage and develop relationships with
internal and external stakeholders in order to achieve and influence
project outcomes
Knowledge of digital and offline engagement and marketing techniques,
including digital media, social media, content marketing, email marketing
and paid advertising.
Excellent understanding of and empathy with the motivations of
supporters, and experience of working with clearly defined audience
segments.
Excellent understanding of recruitment and retention marketing
techniques, in order to achieve ambitious participation targets.
Well-developed numeracy skills to facilitate recording, interpreting,
analysing and presenting performance data to a range of stakeholders,
including those without a strong foundation of marketing knowledge.
Passionate about audience-led marketing that improves supporter
experience, with a personal commitment to the NSPCC’s values and
safeguarding principles.
Ability to plan and manage your own work, identifying conflicting demands
and establishing clear priorities to meet agreed objectives with a
willingness to work flexibly.
Proven ability of demonstrating initiative and creativity to achieve desired
outcomes.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Safer Recruitment
As an organisation, we are committed to creating and fostering a culture that promotes
safeguarding and the welfare of all children and adults at risk.
Our safer recruitment practices support this by ensuring that there is a consistent and thorough
process of obtaining, collating, analysing and evaluating information from and about candidates
to ensure that all persons appointed are suitable to work with our children and adults.
The recruitment and selection of our people will be conducted in a professional, timely and
responsive manner and in compliance with current employment legislation, and relevant
safeguarding legislation and statutory guidance.
Our principles:
• Always seek to recruit the best candidate for the role based on merit including their
skills, experience, motivation and competencies. Our robust recruitment and
• selection process should ensure the identification of the person best suited to the role
and the organisation.
• Committed to diversity and equality of opportunity and will interview all applicants
(internal and external) who self-declare at application as having a disability and who
• meet the minimum requirements in the person specification of the vacancy they are
applying for.
• We will make reasonable adjustments at all stages of the recruitment process in order
to enable successful candidates who declare disabilities to start working or
• volunteering their time with us.
• Any current member of staff or volunteer who wishes to apply for vacancies and is
suitably qualified will be considered and addressed fairly and objectively based on
their merit.
• As an organisation committed to safeguarding, we will ensure all under 18's joining the
organisation will have ongoing risk assessments to ensure their role and
• activities are safe and appropriate.
• All documentation relating to candidates will be treated confidentially in accordance
with the GDPR legislation.
Earthwatch Europe is looking for a confident and hands-on Communications Manager to lead and manage communications across the organisation. You will act as the central point of contact for internal teams, creating high-quality content and providing practical communications support to our programmes, campaigns and organisational initiatives.
We’re looking for someone with experience supporting organisational projects, campaigns and senior stakeholders, who can work independently and balance strategic planning with day-to-day delivery. This is a varied role with the opportunity to improve the planning and coordination of communications across Earthwatch and ensure our communications activity supports organisational priorities.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
The Corporate Partnerships Manager will play a pivotal role in developing and growing strategic partnerships that generate sustainable income and raise the profile of LOROS within the local business community.
Working closely with colleagues across Fundraising, Marketing & Communications, Supporter Engagement, Events, and Philanthropy, the postholder will identify and maximise opportunities for cross-team collaboration, deliver exceptional supporter stewardship, and embed a partnership-led approach across the organisation.
The role is responsible for developing a strong pipeline of prospective corporate supporters, creating compelling partnership propositions, securing new business opportunities, and managing a portfolio of key corporate relationships. Through effective relationship management and strategic account development, the postholder will inspire organisations to support LOROS' mission and help ensure that more people receive high-quality hospice care and support when they need it most.
The ideal candidate will have significant experience in corporate fundraising, business development, or partnership management, with a proven track record of securing and growing high-value relationships. They will be an excellent communicator and relationship builder, able to engage a wide range of stakeholders and influence across multiple teams. Above all, they will be passionate about connecting businesses with meaningful opportunities to make a lasting difference to patients, families, and carers supported by LOROS.
We provide free, quality, compassionate care and support to terminally ill adult patients, their family and carers across Leicestershire & Rutland.
The client requests no contact from agencies or media sales.
Marketing & Communications Manager
Bath Preservation Trust, Bath, 35 hours per week • £40,000 per annum
Bath Preservation Trust (BPT) is looking for an experienced Marketing & Communications Manager to lead marketing, digital engagement and communications across our four museums and wider charitable work in the World Heritage City of Bath.
This is a key role for a creative storyteller and strategic marketer who can grow audiences, strengthen brand recognition and deliver high‑quality, multi‑channel campaigns.
About the Role
You will shape and deliver BPT’s marketing and communications activity, including:
About You
We’re looking for a confident communicator with:
Our values: Authentic, Engaged, Inclusive, Informed, Responsible.
Benefits
How to apply
If you would like to apply for the above role, please complete the short application form and email it along with your CV and a covering letter outlining the skills, knowledge and experience you could bring to the role. See our website for further details..
We realise that text-based applications do not suit everyone, so if you would like to apply in a different way, require information in a different format, or need any other support with your application, please get in touch
Bath Preservation Trust is committed to Equality, Diversity and Inclusion.
We will particularly welcome applications from people from those sections of the community who are under-represented in Bath Preservation Trust and in the wider heritage sector including Global Majority and / or disabled applicants.
For further information about the roles including the job description, person specification and application form, please see the links below.
We would also be grateful if you could complete the anonymous equal opportunities data monitoring form below (this is voluntary).
Closing date: Monday 7th September 2026
Interviews: Tuesday 22nd or Friday 25th September
Please complete a short application, provide a CV along with a covering letter
The client requests no contact from agencies or media sales.
ROLE DESCRIPTION
As Marketing Officer, you will report to our External Relations Manager, playing a central role in driving Get Further’s visibility and growth through maintaining our digital platforms and driving campaigns focused on forming and retaining partnerships.
You will help Get Further to reach more students by designing and delivering creative multi-channel B2B marketing campaigns that promote our tuition programmes, CPD and curriculum resources to FE colleges, training providers and councils.
You will also be responsible for the day-to-day delivery and maintenance of our digital channels, creating compelling written, graphic, photographic and video content, managing our website and email marketing, and using analytics to refine and strengthen performance.
Alongside digital delivery, you will contribute to our wider work by creating collateral for and supporting with the delivery of conferences and events, sourcing stories from the students and teachers we support, collaborating with our fundraising and recruitment teams on their campaigns, and supporting our wider team to deliver impactful and brand aligned external communications.
Key responsibilities include:
Marketing Campaigns & Partnerships
Digital Content & Platform Management
Storytelling and impact reporting
Branding & Team Support
Person specification
We are seeking a highly-motivated, detail-oriented and creative Marketing Officer who is eager to progress their career in education charity communications.
You will be a compelling storyteller who cares deeply about communicating the experiences of the young people and adults we support, and has a strong set of written, video editing and design skills that enable you to tell these stories with clarity and impact.
You will be ambitious to take on a leading role in driving our marketing activities, proactively generating and sharing ideas, and bringing a strong set of project management skills that enable you to take ownership on campaigns - from concept, to delivery to evaluation.
You will take pride in delivering excellent campaigns and eager to continuously learn and improve. You will have a critical eye for your own work, double and triple checking every aspect to ensure high-quality output, proactively seeking feedback and setting aside time to reflect and evaluate within a busy workload. You will be confident using data to understand performance and analytically minded in using insights to improve both your work and make recommendations for how the wider organisation can improve our strategy and processes.
You will be curious to learn about our organisation and audiences, proactively seeking opportunities to learn more about who we are and what we do so that you can communicate about our work to the highest standard and develop a coherent strategic vision for our marketing work.
Your strong time management skills will mean that you are comfortable working at pace and have the agility to respond to changing priorities and contexts.
For the right candidate, this role offers meaningful opportunities to develop new and existing skills, take on additional responsibilities, and progress internally as you help shape and deliver impactful marketing campaigns that benefit the young people and adults we support.
How to apply
Your application must include:
Please submit your application via our website by 9am on Thursday 10 September.Incomplete applications will not be processed.
Shortlisted candidates will be invited to a first-round interview taking place in the morning on the 15, 16 and 17 of September.
Second round interviews will take place week commencing 21 September.
This is a UK-based post and applicants must be living in and have the right to work the UK; if applicable please detail your visa status in your covering email. Get Further is an equal opportunities employer and will not discriminate against any candidate on the basis of any characteristic protected by the Equality Act 2010. Please let us know if you require any reasonable adjustments to be made throughout the recruitment process.
Work Location: Hybrid remote in London
To support students in further education from disadvantaged backgrounds to secure gateway English and maths qualifications that unlock opportunities.
The client requests no contact from agencies or media sales.
About the Role
A new and exciting opportunity has arisen for a Senior Digital Marketing Officer with excellent digital
marketing skills and a passion for creating outstanding social media content that builds awareness, engages
audiences and inspires action.
You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a
fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to
people’s lives and livelihoods.
Working closely with the External Relations team on our award-winning campaigns, communications,
content and marketing, you will deliver paid and organic social media campaigns - leading on creating
strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content
and email marketing.
We are looking for someone with superb marketing and copywriting skills, a passion for using data to find
out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous
experience in the charity sector is not necessary.
National Numeracy is based in Brighton, and while office-based work is available, we also offer remote,
hybrid and flexible working. This role will include occasional UK travel.
Overview of Main Duties:
Digital marketing
Social Media
Email marketing delivery
Paid campaigns
Collaboration
Empowering people to thrive by using numeracy to open up opportunities and access brighter futures.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Role Purpose
The Digital Marketing Manager will play a key role in growing Honeypot’s reach, engagement and impact through creative, insight-led and effective digital marketing.
Reporting to the Head of Marketing and Communications, the postholder will lead Honeypot’s digital marketing activity, using creativity, audience insight and data to grow awareness, strengthen supporter engagement and help achieve the charity’s strategic objectives.
This is a varied and hands-on role combining digital strategy with day-to-day delivery. As Honeypot’s Marketing function grows, the role will have the opportunity to take increasing ownership of digital growth, innovation and audience development.
The client requests no contact from agencies or media sales.
Closing Date: 31st August 2026
Interview Date: 1st over Teams week commencing 14th September, 2nd Face to Face Week commencing 21st September
Corporate Band E
Salary : £38,413 rising to £39,908 in year two, subject to achieving objectives
Hours: Full Time, 37.5 hours
Fixed Term: 2 years until 31st December 2028, covering a secondment
Hybrid working with multi-site working from home and across both sites, Selly Park and Erdington
About the role
We are recruiting a Fundraising Marketing Manager to support income growth through the delivery of Birmingham Hospice's income generation communications and marketing activity.
This is a two-year, fixed-term post covering a secondment – a genuine opportunity to make a lasting impact for a charity with ambitious plans for the future.
Working closely with income generation colleagues, you'll bring together fundraising, media, marketing, digital, creative and campaigns activity to maximise income, supporter acquisition and retention.
You'll be confident leading projects and working collaboratively across teams to deliver impactful campaigns through social media, email and paid media, bringing creativity, innovation and new ideas to help secure and grow all forms of voluntary income and raise the profile of Birmingham Hospice.
What you’ll bring
What we offer
We believe that anyone with a terminal diagnosis deserves to live well and make the very most of the time that remains.


The client requests no contact from agencies or media sales.
Contract Type: Fixed Term 24 months
Location: London (Flexible working with a minimum of 2 days in the office)
Interviews: 7th & 8th September 2026
Our Brand and Marketing team is looking for a creative, dynamic and innovative Marketing Manager to lead a new transformational project spearheaded by one of The Trust’s Goodwill Ambassadors and supported by corporate and government funders, to develop and deliver a long-term national awareness campaign to drive thousands of mentors to take action to support young people’s futures.
The key aspects of the role include:
The role is ideal for you if you’re: adept at building senior stakeholder relationships to secure buy-in and manage expectations; comfortable working with agencies, designers and partners to fulfil project needs; effective at developing multi-channel B2B and B2C marketing materials; and can use performance reports and trends data to influence decisions to advance The Trust’s goals.
If you’ve led the marketing requirements on high-profile marketing projects with measurable impact, we want to hear from you.
What happens next?
Please submit a CV, and Cover Letter that includes your experience, transferrable skills and motivation to work for The King's Trust! The Team will be in touch about the next steps shortly after the closing date.
Why do we need Marketing Managers?
Last year, we helped more than 40,000 Young People, with three in four young people on our programmes moving into a positive outcome in work, education or training.The young people we help face a range of challenges, such as unemployment, mental health issues or some who have been in trouble with the law. We believe all young people should have the chance to succeed, and that young people are the key to a positive and prosperous future for all of us. We want to continue having a positive impact on young people’s lives and we couldn’t do this without the important work of Marketing Managers!
Perks for working at The Trust!
We believe that every young person should have the chance to succeed, no matter their background or the challenges they are facing.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Could you turn bold ideas into campaigns that inspire people to give, volunteer and take action?
Mercy Ships UK is entering an ambitious period of growth and we’re looking for an exceptional Head of Marketing to help turn that ambition into impact.
This is an exciting opportunity to support the operational engine room of marketing at Mercy Ships UK, ensuring our fundraising, volunteering and brand priorities are transformed into compelling, integrated campaigns that reach the right audiences and deliver measurable results.
Mercy Ships operates hospital ships that bring free, life-changing surgical care and medical training to people who otherwise have little or no access to safe healthcare. Behind that extraordinary mission sits an equally important challenge: engaging more supporters, growing income, recruiting more volunteers and helping more people discover the work of Mercy Ships.
That’s where you come in.
Reporting to the Director of Communications and Engagement, you’ll lead a multidisciplinary marketing delivery team spanning creative, content, digital and project coordination. You’ll bring together people, ideas, channels and priorities to make sure great strategies become brilliantly executed campaigns.
You’ll oversee the campaign journey from brief to launch and evaluation, shaping creative ideas, coordinating digital and offline activity, improving workflows, managing resources and using insight and performance data to continually improve what we do.
You’ll work closely with colleagues across Fundraising, Volunteering, Strategic Communications, Communities and Engagement, Digital and the wider global Mercy Ships network. This is a highly collaborative role where your ability to influence, prioritise and bring clarity to complex activity will be just as important as your marketing expertise.
We’re looking for someone who combines creative judgement with operational discipline.
You’ll know what makes a great campaign, but you’ll also understand everything that needs to happen behind the scenes to deliver it successfully. You’ll be comfortable moving between creative conversations, campaign planning, digital performance, budgets, stakeholder discussions and team leadership.
You may already be a Head of Marketing, or you could be an experienced senior marketing or campaigns professional ready to take the next step. What matters most is your track record of leading integrated campaigns, managing multidisciplinary teams and turning organisational priorities into marketing activity that delivers results.
This isn’t a role for someone who simply wants to maintain what already exists. We’re strengthening how marketing works across Mercy Ships UK, building greater integration between digital, creative, content and campaign delivery and creating a more resilient in-house capability for the future.
You’ll have the opportunity to shape those ways of working, develop the team and help create a marketing function capable of supporting Mercy Ships UK’s ambitious plans for growth.
And ultimately, the campaigns you help deliver have a purpose far beyond marketing metrics.
They help raise the funds, recruit the volunteers and build the awareness that enable Mercy Ships to bring hope and healing to people around the world.
If you’re an experienced marketing leader who loves making great ideas happen and you want your expertise to contribute to something genuinely meaningful, we’d love to hear from you.
Mercy Ships is a faith-based international development organisation that deploys hospital ships to some of the poorest countries in the world
Are you a marketing professional who understands data-driven decision making?
We’re looking for a Marketing Strategy Analyst to analyse data to measure our campaign performance, audience engagement and return on investment across our marketing and communications activity, and deliver actionable, tangible insights.
What does this role do?
As a Marketing Strategy Analyst, you will:
Initial screening calls for this role will take place on week commencing 7th September 2026, followed by panel interviews the next week.
Could this be you?
Our ideal Marketing Strategy Analyst has data and marketing experience in equal measure. On one hand, this means strong data handling skills and experience of creating automated dashboards, with the ability to build accessible, user-friendly tools using data from various channels. Meanwhile, they’ll need experience of defining marketing KPIs (such as brand health, campaign exposure, and trends), understanding performance drivers across channels, and the ability to translate complex data into actionable insights. They’ll partner with colleagues across the division to understand their data and share recommendations, so excellent communication and presentation skills are key.
About Dogs Trust
We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.
To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.
Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. We're here to support you every step of the way.
MEMBERSHIP MARKETING & INSIGHT MANAGER
18 hours per week (flexible working considered) Fixed-term contract - 6 months (with potential to extend)
£36,000-£40,000 FTE (£17,600-£19,600 pro rata)
Hybrid working - based at Westonbirt Arboretum, Gloucestershire
Use insight to shape the future of one of Gloucestershires most loved membership organisations.
Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.
We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.
This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.
About the Role
This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.
This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.
Summary of the role
Working closely with the Head of Income Generation & Engagement, you'll:
About you
You'll bring experience of using customer insight to improve marketing performance and customer experience.
You'll be confident:
Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.
Why join us?
This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.
We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.
Key Responsibilities Membership Insight & Strategy
• Analyse membership and visitor data to identify trends, opportunities and risks.
• Develop audience segmentation with appropriate retention strategies based on evidence.
• Produce regular insight reports and dashboards to inform decision-making.
• Recommend marketing interventions based on behavioural and demographic analysis.
• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience
• Take ownership of the end-to-end member journey.
• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.
• Lead projects to improve customer experience across digital and physical touchpoints.
• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:
• membership renewal improvements
• website user journey optimisation
• family membership implementation
• digital membership developments
• member communications Content, Publications & Digital
• Oversee website content, user experience and digital content planning.
• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.
• Coordinate technical improvements with external suppliers and internal teams.
• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management
• Manage external agencies and suppliers.
• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management
• Brief and manage external agencies.
• Coordinate work with Forestry England colleagues.
• Manage project timelines.
• Monitor delivery and quality.
• Ensure resources are used efficiently. General Responsibilities
• Champion evidence-based decision making.
• Embed continuous improvement.
• Support wider organisational objectives.
• Comply with organisational policies and procedures. Person Specification Essential Experience
• Experience developing marketing strategies informed by customer insight.
• Experience analysing CRM or membership data.
• Experience improving customer journeys or user experience.
• Experience managing multiple projects simultaneously.
• Experience briefing and managing agencies or suppliers.
• Experience working across multidisciplinary teams. Essential Knowledge
• CRM and customer segmentation.
• Customer retention principles.
• Website usability and digital customer journeys.
• Email marketing.
• Marketing performance measurement.
• Data interpretation and reporting.
Essential Skills
Strategic thinking - Able to translate insight into practical marketing interventions.
Analytical - Confident interrogating data and identifying meaningful trends.
Project management - Able to coordinate multiple stakeholders and deliver improvements.
Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.
Organisation - Excellent planning and prioritisation skills.
Desirable
• Membership organisation experience.
• Charity sector experience.
• Visitor attraction or heritage experience.
• Experience with CRM systems such as Raiser's Edge.
• Google Analytics or similar reporting tools.
• Understanding of accessibility and user-centred design.
Personal Attributes - We're looking for someone who is:
• Curious and inquisitive.
• Commercially aware.
• Collaborative.
• Pragmatic.
• Confident making recommendations.
• Comfortable working independently.
• Motivated by improving customer experience.
• Interested in using evidence rather than assumption.
Success Measures
• Produced a membership insight dashboard.
• Developed a data-led retention strategy.
• Reviewed and improved the membership renewal journey.
• Coordinated implementation of agreed digital improvements.
• Established an annual editorial and communications plan.
• Improved reporting and marketing decision making across the organisation.
The client requests no contact from agencies or media sales.
Become is the national charity fighting alongside children and young people for a better care system. We believe care-experienced young people should have the same chances as everyone else to live happy and fulfilled lives. But today, that’s far from the reality. The care system is in crisis and there are more children in care than ever before. They aren’t getting the love, support and stability that all young people need.
It’s not good enough.
We’re in a strong position to respond and it’s an exciting moment to be joining us. We’ve grown in recent years and have clear plans for the future.
As the Marketing and Communications Manager, you’ll lead the day-to-day delivery of our marketing and communications work. You’ll turn ideas into action, delivering engaging campaigns, compelling storytelling and consistent communications across all our channels. Working closely with the team across Become, external stakeholders and care-experienced young people to grow our reach, you'll build brand trust and strengthen our position as the national voice for care-experienced young people.
We're looking for someone with a strong background in digital marketing, an eye for design and a passion for amplifying young people’s voices. A natural collaborator, you’ll enjoy working in a dynamic environment that encourages proactive thinking, experimentation and ongoing learning.
Location
Our team work remotely from home, with some required in-person meetings (generally expected once or twice per month). In-person meetings usually take place in our office space in Old Street, London and Become covers the cost of travel within Great Britain for essential in-person meetings.
The Old Street office space is available for team members to work from if preferred/needed. For non-London based team members hot-desking options near you can be requested if required.
Equity, Diversity and Inclusion
As an organisation serving children in care and young care leavers, we’re keen to receive applications from people with lived experience of care. We are actively seeking to bring diversity of perspectives and experience, and especially welcome applications from those from racially-minoritised communities. We ask all applicants to fill in an Equity and Diversity Monitoring form to better understand the diversity of applicants. This is optional, and anonymous and it will not be connected with your application.
How to apply
To apply please complete the application form on our recruitment platform by the application deadline.
The application form requires you to:
We also ask you to complete the Equity and Diversity Monitoring Form (this is not compulsory, but can help us identify areas we need to look at within our processes).
The competency questions we would like you to answer as part of the application form (using between 100 and 400 words per answer) are:
If you have any questions about the role, please contact Victoria Wilson, Head of Marketing and Communications by e-mail (see Become website for contact form).
The deadline for applications to be received is Sunday 13 September at 11:59pm.
Once the deadline has passed your application will be assessed. Become promotes fairness in all our recruitment processes - at application and sift stage, personal or identifiable information will be redacted to anonymise your application for assessment.
Interview Details
If you are successful at sift stage, you will be invited to interviews. Our process includes two interview panels – a Young Persons Panel, and a Staff Panel.
Interviews will take place on:
Please note, you will receive two interview invites (one for each panel). Please ensure you book one slot for each panel. If you do not accept your invite to interview, book your interview slots or contact us 48 hours ahead of the first interview date, we will assume you no longer want to progress your application and you will be withdrawn from the process. We ask candidates to keep the listed interview dates available where possible, as we may have limited flexibility to offer alternative dates.
Interviews may be held virtually using a video calling app (Microsoft Teams or Zoom) or in person at our location in Central London. If access to technology/internet is difficult for you, please contact us so we can assist in making suitable arrangements.
As part of our commitment to fairness in the recruitment process, short-listed candidates invited to interview will be sent the interview questions in advance.
If you have any reasonable adjustments to request for this recruitment process, please advise us on your application form or us via our website.
If you are a care-experienced young person (aged 27 or younger) interested in this vacancy, you are eligible to access our Propel into Work (PiW) service for application or CV advice. Please note, any questions regarding the role should be directed to the vacancy manager. If you are eligible for PiW and would like to put in a request, please contact us via our website.
Please Note
All applicants must have a Right to Work in the UK. Although the role is hybrid, we are unable to offer work visas or sponsorship for any candidates.
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For a full list of Employee Benefits please see here.
RFE-230398
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